UBC Undergraduate Research

AMS Sustainability Lending Library Marketing Plan Zhao, Angela; Ma, Helen; Ju, Hyun Kyung; Kleine, Moriah; Wu, Victor

Abstract

Envision a world where adventure and creativity does not come at the expense of the planet or break the bank. This is the vision behind the Alma Matter Society (AMS) Lending Library (LL), the University of British Columbia's (UBC) first volunteer-led initiative of its kind. In a world where consumerism and waste are rampant, the LL is a beacon of hope, offering a low-cost, low-barrier, and low-waste solution to allow UBC students, faculty, and staff to pursue their passions and experiment with new recreational activities. By providing an eco-friendly and cost-effective alternative to traditional purchasing, the AMS LL is paving the way for a more sustainable and equitable future for the UBC community. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

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Attribution-NonCommercial-NoDerivatives 4.0 International