AMS Sustainability Lending Library Marketing Plan
department or school: Business, Sauder School of
data provider: DSpace
contributor: University of British Columbia. Alma Mater Society
contributor: University of British Columbia. Campus and Community Planning
creator: Zhao, Angela
creator: Ma, Helen
creator: Ju, Hyun Kyung
creator: Kleine, Moriah
creator: Wu, Victor
issued: 2023-09-07T17:16:54Z
issued: 2023-04-18
description: Envision a world where adventure and creativity does not come at the expense of the planet or break the bank. This is the vision behind the Alma Matter Society (AMS) Lending Library (LL), the University of British Columbia's (UBC) first volunteer-led initiative of its kind. In a world where consumerism and waste are rampant, the LL is a beacon of hope, offering a low-cost, low-barrier, and low-waste solution to allow UBC students, faculty, and staff to pursue their passions and experiment with new recreational activities. By providing an eco-friendly and cost-effective alternative to traditional purchasing, the AMS LL is paving the way for a more sustainable and equitable future for the UBC community. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”
aggregated CHO: https://circle.library.ubc.ca/rest/handle/2429/85864
note: AMS Sustainability Lending Library Marketing PlanPrepared by: Angela Zhao, Helen Ma, Hyun Kyung (Amanda) Ju, Moriah Kleine, and Victor WuPrepared for: Alma Mater SocietyCourse Code: COMM 468University of British Columbia Date: 18 April 2023 Disclaimer: “UBC SEEDS Sustainability Program provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student research project and is not an official document of UBC. Furthermore, readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Sustainability Program representative about the current status of the subject matter of a report”. University of British Columbia Social Ecological Economic Development Studies (SEEDS) Sustainability Program Student Research Report AMSSUSTAINABILITYLENDING LIBRARYPREPARED BYMoriah KleineHelen MaAmanda JuAngela Zhao Victor Wu Introduct ion Execut ive Summary Overview Situat ional Analys isIndustry Def in i t ionMarket Analys isCompany Analys isCustomer Analys isCustomer Segmentat ionCompetit ive Analys isP lanning AssumptionsSWOTRecommended Target MarketsRecommended Brand Posit ioningGoals & Object ivesMarket ing Strategies & Support ing Tact icsS.M.A.R.T. Object ive 1S.M.A.R.T. Object ive 2Timel ineBudgetMonitors & ControlsRisks & Mit igat ionsConclusionAppendicesReferences1.2.3.4.a .b.c .d.e.f .g .h.5.6.7.8.a .b.9.10.11.a.12.13.14.- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -1- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -1- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -2- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - …
has type: Report
is shown at: 10.14288/1.0435828
language: eng
peer review status: Unreviewed
provider: Vancouver : University of British Columbia Library
rights: Attribution-NonCommercial-NoDerivatives 4.0 International
rights URI: http://creativecommons.org/licenses/by-nc-nd/4.0/
scholar level: Undergraduate
is part of: UBC Social Ecological Economic Development Studies (SEEDS) Student Report
is part of: University of British Columbia. COMM 468
subject: Waste
subject: Community
subject: Climate
type: Text
identifier URI: http://hdl.handle.net/2429/85864