UBC Undergraduate Research

Nudging the Tap Open Saksena, Sasha; Kathuria, Ayush


The present study was a two phased investigation, inspecting the gap in literacy that leads to a preference for bottled water over tap water on the UBC Vancouver Campus. The second phase of this study explored the impact of choice architecture; particularly visual nudges, on diverting this preference. Our findings suggest that a visual nudge employing a pre-commitment strategy was the most effective in increasing self-reported use of tap water. This was followed by a visual nudge employing the ease and convenience technique, which pointed out the closest tap water facility. However, the small sample sizes and self-reported nature of the methodology renders these findings highly rudimentary and subject to critique. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

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