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Color Preference and Color Supportive Behavior : The After Effects of Color Perception of Rural Housing Among the Indigenous Residents in Gutian District, Fujian Province, China Kong, Deyi; Li, Ziyi; Fei, Xinhui; Chen, Zujian
Abstract
The colors of traditional dwellings are an extremely intuitive manifestation of regional culture and an important reference for guiding rural housing. This study takes the Gutian district as the research region and explores the internal influence mechanism of the “color perception–preference–supportive behavior” of the indigenous residents towards traditional dwellings, specifically rammed earth dwellings. After constructing a structural equation model, the results were as follows: (1) The color perception of the indigenous residents towards traditional dwellings has two dimensions: distinctiveness and rootedness. (2) The color perception of the indigenous residents towards traditional dwellings can significantly enhance their color preference, but the two dimensions of color perception have different effects on color preference. (3) Color perception has a direct impact on color supportive behavior, mainly reflected in the dimension of the perception of distinctiveness. On the other hand, the mediating role of color preference has a positive impact on color— supportive behavior, mainly reflected in the dimension of the perception of rootedness. This study constructs a positive—cycle model that goes from the strengthening of color perception to the promotion of color preference and finally to the enhancement of color supportive behavior. The aim is to deeply analyze the multiple values contained in the colors of traditional dwellings, which not only demonstrate regional characteristics but also closely meet the emotional needs of the indigenous residents and have broad application potential in rural housing and cultural inheritance significance.
Item Metadata
Title |
Color Preference and Color Supportive Behavior : The After Effects of Color Perception of Rural Housing Among the Indigenous Residents in Gutian District, Fujian Province, China
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Creator | |
Publisher |
Multidisciplinary Digital Publishing Institute
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Date Issued |
2025-02-25
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Description |
The colors of traditional dwellings are an extremely intuitive manifestation of
regional culture and an important reference for guiding rural housing. This study takes the
Gutian district as the research region and explores the internal influence mechanism of the
“color perception–preference–supportive behavior” of the indigenous residents towards
traditional dwellings, specifically rammed earth dwellings. After constructing a structural
equation model, the results were as follows: (1) The color perception of the indigenous
residents towards traditional dwellings has two dimensions: distinctiveness and rootedness.
(2) The color perception of the indigenous residents towards traditional dwellings can
significantly enhance their color preference, but the two dimensions of color perception
have different effects on color preference. (3) Color perception has a direct impact on color
supportive behavior, mainly reflected in the dimension of the perception of distinctiveness.
On the other hand, the mediating role of color preference has a positive impact on color—
supportive behavior, mainly reflected in the dimension of the perception of rootedness.
This study constructs a positive—cycle model that goes from the strengthening of color
perception to the promotion of color preference and finally to the enhancement of color
supportive behavior. The aim is to deeply analyze the multiple values contained in the
colors of traditional dwellings, which not only demonstrate regional characteristics but also
closely meet the emotional needs of the indigenous residents and have broad application
potential in rural housing and cultural inheritance significance.
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Subject | |
Genre | |
Type | |
Language |
eng
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Date Available |
2025-04-14
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Provider |
Vancouver : University of British Columbia Library
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Rights |
CC BY 4.0
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DOI |
10.14288/1.0448403
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URI | |
Affiliation | |
Citation |
Buildings 15 (5): 743 (2025)
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Publisher DOI |
10.3390/buildings15050743
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Peer Review Status |
Reviewed
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Scholarly Level |
Faculty; Researcher
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Rights URI | |
Aggregated Source Repository |
DSpace
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Item Media
Item Citations and Data
Rights
CC BY 4.0