Color Preference and Color Supportive Behavior : The After Effects of Color Perception of Rural Housing Among the Indigenous Residents in Gutian District, Fujian Province, China
department or school: Forestry, Faculty of
department or school: Non UBC
data provider: DSpace
identifier citation: Buildings 15 (5): 743 (2025)
creator: Kong, Deyi
creator: Li, Ziyi
creator: Fei, Xinhui
creator: Chen, Zujian
issued: 2025-04-14T20:11:50Z
issued: 2025-02-25
description: The colors of traditional dwellings are an extremely intuitive manifestation of regional culture and an important reference for guiding rural housing. This study takes the Gutian district as the research region and explores the internal influence mechanism of the “color perception–preference–supportive behavior” of the indigenous residents towards traditional dwellings, specifically rammed earth dwellings. After constructing a structural equation model, the results were as follows: (1) The color perception of the indigenous residents towards traditional dwellings has two dimensions: distinctiveness and rootedness. (2) The color perception of the indigenous residents towards traditional dwellings can significantly enhance their color preference, but the two dimensions of color perception have different effects on color preference. (3) Color perception has a direct impact on color supportive behavior, mainly reflected in the dimension of the perception of distinctiveness. On the other hand, the mediating role of color preference has a positive impact on color— supportive behavior, mainly reflected in the dimension of the perception of rootedness. This study constructs a positive—cycle model that goes from the strengthening of color perception to the promotion of color preference and finally to the enhancement of color supportive behavior. The aim is to deeply analyze the multiple values contained in the colors of traditional dwellings, which not only demonstrate regional characteristics but also closely meet the emotional needs of the indigenous residents and have broad application potential in rural housing and cultural inheritance significance.
aggregated CHO: https://circle.library.ubc.ca/rest/handle/2429/90663
note: Academic Editor: Adrian PittsReceived: 6 February 2025Revised: 21 February 2025Accepted: 23 February 2025Published: 25 February 2025Citation: Kong, D.; Li, Z.; Fei, X.;Chen, Z. Color Preference and ColorSupportive Behavior: The After Effectsof Color Perception of Rural HousingAmong the Indigenous Residents inGutian District, Fujian Province, China.Buildings 2025, 15, 743. https://doi.org/10.3390/buildings15050743Copyright: © 2025 by the authors.Licensee MDPI, Basel, Switzerland.This article is an open access articledistributed under the terms andconditions of the Creative CommonsAttribution (CC BY) license(https://creativecommons.org/licenses/by/4.0/).ArticleColor Preference and Color Supportive Behavior: The AfterEffects of Color Perception of Rural Housing Among theIndigenous Residents in Gutian District, Fujian Province, ChinaDeyi Kong 1, Ziyi Li 2, Xinhui Fei 1,3 and Zujian Chen 1,*1 College of Landscape Architecture and Art, Fujian Agriculture and Forestry University,Fuzhou 350002, China; kongdeyizi@fafu.edu.cn (D.K.); xfei03@student.ubc.ca (X.F.)2 Department of Architectural Engineering, Dong-Eui University, Seoul 518118, Republic of Korea;20236588@office.deu.ac.kr3 Faculty of Forestry, The University of British Columbia, Vancouver, BC V6T 1Z4, Canada* Correspondence: zujianchen@fafu.edu.cnAbstract: The colors of traditional dwellings are an extremely intuitive manifestation ofregional culture and an important reference for guiding rural housing. This study takes theGutian district as the research region and explores the internal influence mechanism of the“color perception–preference–supportive behavior” of the indigenous residents towardstraditional dwellings, specifically rammed earth dwellings. After constructing a structuralequation model, the results were as follows: (1) The color perception of the indigenousresidents towards traditional dwellings has two dimensions: distinctiveness and rootedness.(2) The color perception of the indigenous residents towar…
has type: Article
is shown at: 10.14288/1.0448403
language: eng
peer review status: Reviewed
provider: Vancouver : University of British Columbia Library
publisher: Multidisciplinary Digital Publishing Institute
publisher DOI: 10.3390/buildings15050743
rights: CC BY 4.0
rights URI: https://creativecommons.org/licenses/by/4.0/
scholar level: Faculty
scholar level: Researcher
subject: traditional dwelling
subject: color perception
subject: color preference
subject: color support
subject: structural equation model
type: Text
identifier URI: http://hdl.handle.net/2429/90663