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The British Columbia Retailer Mar 2, 1925

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Array Vancouv
'»:*
r, B. C.
FEBRUARY, 1925
Vol. XVII. No. 6
The
British Columbia
10c per copy; $1 00 per ye»r
Announcement
The March Issue
of the
British Columbia
RETAILER
will be the
Annual
Spring Number
(Seventeenth Year of Publication)
New Features
Trade Problems for 1025
Text of Income Tax Law
Up To The Minute Articles
Authentic Information for the Retail
Merchant and his Clerk.
Seventeenth Year. A True Statement
1870—1924
CANADA ia such a new country, it ia almost incrediile that
paper bags have been made here for a period of over 50 YEARS.
—IT IS nevertheless TRUE—
It is EQUALLY TRUE, that by no other policy than that of
maintaining at all ooets, the high standard of quality in our bags,
together with efficiency of service could we have retained the
reputation of being manufacturers of the most dependable paper
bags on the market today.
—3 GRADES-
STANDARD LIGHT KRAFT HEAVY KRAFT
J. C WILSON, LIMITED
Manufacturers of
PAPER BAGS.     WRAPPING, TISSUE AND TOILET PAPERS
for   Wholesalers and Retailers.
1068 HOMER STREET, VANCOUVER, B. C.
Phone: Seymonr 781
J
YOUR CUSTOMERS
APPRECIATE THE BEST
THE ROYAL CROWN SOAPS, LTD.
VANCOUVER, B. C. THK BRITISH COLUMBIA RBTAILEB
Mint lUtassd
Always R«lr»*Kint
Beech-Nut
Chewing Gum
Is one of the same
family of Beech-Nut
Pure Food and Confectionery Products
so famous in the
States for the past
twenty-five years.
Ortitr from your jobber
BEECH-NUT COMPANY
OF CANADA, LIMITED
HAMILTON,       .        ONTARIO
During the Past Year
Ford Motor Co, of Canada. Ltd.
Palmolive Company, Ltd.
California Packing Corporation.
Holbiooks, Ltd,
He.-nj & Co.
International Business Machines Co. Ltd., Toronto.
Canadian Toledo Stats Co. Ltd., Windsor.
National Caih Register Company, Toronto.
Caandian Postum Cereal Company, Toronio.
KeUegg Corn Flake Company, Toronto.
Royai Crown Soapt. Ltd.
Don-union Canners B. C. Ltd.
Bos-den Company Ltd.
F enchmann Company,
P. Burm & Company.
W. CUrk. Ltd.. Montreal.
E. B. Eddy Company.
Carnation Mi'k Products Co. Ltd.
E. W. OHlett Co. Ltd.
BtethNut Company o fCanads, Ltd., Hamilton.
Swift Canadian Company, Ltd.
McCormick Manufacturing Co.
Lake of the Woods Mdlmg Co., Ltd., Montreal.
Connors Bros.. Blsck's Harbour, N. B.
N. K. Fairtoank Company.
Hed'ey Shaw Milling Company.
A. Ma'cdonaid A Co., Ltd.
Tuck A Ltghtfoot, Ltd.
Canada Starch Co.. Ltd.
Tho*. Davidson Manufacturing Co., Ltd.
Canada Colors A Chemicals, Ltd., Toronto.
Cumey Foundry Co., Ltd., Toronto.
Meakms A Sons. Hamilton.
•Dominion Oilcloth A Linoleum Co.. Ltd.. Montreal.
Brandram Henderson, Ltd.
Martin Senour Co.. Ltd.
Beach Foundry Company. Ottawa.
Minard's Liniment Company.
Canadian Paint. Oil & Varnish Manufacturers' Assn.
Dominion Cartridge Company.
Marshall Wells B. C. Ltd.
Peerless Underwear, Hamilton.
Ch.pman Hoiton Knitting Company, Hamilton.
Monarch Knitting Company, Ltd., Ounnville, Ont.
Circle Bar Knitting Company, Kincardine, Ont.
Atlantic Underwear, Ltd.. Moncton, N. B.
C. Turnbuil Company. Ltd., Gait, Ont.
Penmans. Ltd.. Paris.
Cont.nental Paper Products, Ltd., Ottawa.
Interlake Tissus Mills.
J. C. Wilson. Ltd.
Woods Msnufacturing Co., Ltd.. Winnlpsg.
Northwestern Mutusl Firs Ins. Co., Hamilton.
The Recognized Medium for
covering British Columbia,
Alberta and the Yukon. T
HE BRITISH COLUMBIA RETAILER
February
NABOB
lift BRAND
Saves you time when customers ask for "Fresh Roasted
Coffee." That's exactly what Nabob is. The vacuum tin
keeps the flavor in—you sell it "fresh from the roaster.
Kelly Douglas & Co. Ltd.
VANCOUVER, B. C.
llvDouClAS^° *"
VANCOUVfP b '
WILSON BROTHERS
Established 1#0
Our Motto is "SERVICE"
We cannot offer to sell you goods cheaper than any other firm is in a position to do, but we CAN
give actual facts to prove that it is
ECONOMY
to deal with us
SSf^'S WILSON BROTHERS, VICTORIA, B. C.
Wholesale Grocers
Bfi
B__MMMMMaM
SHAMROCK BRAND
HAM, BACON, BUTTER, LARD, SAUSAGE, etc.
First Quality packing house products put up by i\ Burns & Co.,
Limited, which means they are the highest grade, always reliable,
and without equal on this market.
YOU CAN RECOMMEND SHAMROCK BRAND.
P. Burns & Company, Limited
ValNOOUVER
OALOalRY
EDMONTON
BBSS 10
rilK BRITISH COLUMBIA RETAILER
ROGERS
7
GOLDEN SYRUP
"Thr End of a Perfect Day"
(Midi from finest flavoured rant' BUgar, I speeial prade of which is imported for tbe
purpose.
Iftit up in all litei of ptekageg to suit your customers1 requirements.
Pn pscksfes designed t<» beautify your store.
91b. ** 24 to », ca*e l°lb *». • * • ""
Mb. tins, 12 to a case 2Mb tins, 8 to a case.
Perfect Seal jars, 12 to a case.
Ihe British Columbia Sugar Refining Go. Ltd.
VANCOUVER, BC.
':    '7
I   1
fi :    ;:*
I 3
V iVi
v I
V
2 I
S i
vr
■v
III in - ■■ i'i iii
dfii THK BRITISH COLUMBIA RETAILER
Kelmta
rv
YOU
should be as careful in buying your bags,
as in the selection of the products you sell.
Unless the goods sold over your counter, reach the
home in perfect condition, there is not complete satisfaction to your customer.
ATLAS       KRAFT       BAGS
Are made of good quality Kraft, tough as rocks.
The Continental Paper Products
Limited
ottawa, canada.
Manufacturers of Grocery Bags and Paper Bag Specialties of every description.
)
Vancouver
SS. I SMITH, DAVIDSON & WRIGHT, LIMITED
Calgary
"Using a Continental Bag is Bag Insurance."
Sell them QUAKER
Pork & Beans
Trade Mark
Finest Quality
Packed in a range
of handy sizes.
"How's Your Stock?"
Dominion Canners B.C. Limited, Vancouver Till*: BRITISH COLUMBIA RETAILER
li
•-M
Iflffj*
BRITISH COLUMBIA
Retailer
gut gfiin !• \ompmmto<l 'M t« C th *-***, i»r. kkvikw
,^-ihed Monthly
-SEVENTEENTH VKAU
OFfSCUl OtOAK Of nc board
RKTAlt. MKK-*IIANTS'
AftKOt |ATION  OK CANADA
TwnVrilLY JOrRNAL puMtahed vn the intend of Retail Merehan
tt end ihS DfW^Srt of OwMM k Weatern Ctaada. Kaaatno
HgMNMMmMMM
•jM^WWHWilil M ni rm n
-   tcWPTtO* lAfl  OS* iMbr V*t \**t  r^*t>»
Adttftiilna »•<•• oa Aps-Hrattoa
sd-i »•"■.<■«•
Sf r»t»ri<«,   Representing  tht  following
Branches R. M. A,
Armstrong W. II. Grant.
Cranbrook     C. J Lewto.
Kamtoop* J   Ratrhfonl
Kelowna            A. Frasi-r.
LyttOD  B- Rebagliati.
N   Wr'.ghi
E. F GilOt,
ntTHMni wiociicm puouimim; co ltd        |	
fetU WJ MtfcMMf tw*i-oa ****** BmhWM
VANCOUVER, a c
Cab!* -MfeNN    tttpftaf -AH Cod***
^^^^^^^^^^J w n CaOa Brtaiw Rasa-gei
%$m ) s li-wtttw*
K«trr«4 It 0M»*« *» fV<»64 cUw ewtt-M
Nelson
V» \Vt«suuin«u-r
a-,.! fnm Vall.-y .p. Stnart
^ansiM N "**:
Vancouver
K   F   VoOBg.
W   F. lug-
VOL \Ui Ha <
KKHRt \in   1925
Vancouver, B.C.
hi jiB-^u^-uttt. iismsBtjin
CONSUMER RESISTANCE
I k abondantly apparent thai profits must be earned
>\ pi anacromenl ami hard work- and not awaited
M
,'iu*i(,u of th" year's business.
All
*;•-,   |j?!r»-*%   *»l|  iil*»li*jl   ■»*-■•*■    ♦ »"*    ••*■■
p ndbie fat lacal *,s BialnlaiB laat.yd
■      j ' i     . >,-■» - *        v      J*-*-*")*-* *•
.M petrol! ol fttH t*»< op*mtlo« ofiawii
ih< pUtinini af »a» product*      lw.
,  ind with no redaction   in  otrrri
*, pct-bapa ttMNil bt blamed ■»< ll,v *n
cquiw pfufita vto lk« id-canct i»EJ'- '   "
boftam a*** ksw*w lfl **Jitt*     .
in   fttlh  rvfilMn| tontfunef  rvawtanee i
I roods and lhe nuumfectawf »«* w*J
..,. from prmn\ kreh triW   nol  oaij
it)   imOUl   Ho    Snmn,'   puldir.  lot!   *»"  »j
rkWt ehaniM-u tot forwsa *'"^i-^'l"!i ro
i irlttt
t I.    li t<»    |»«1*M
i meat <*^ Maw r prteiHi i "I ;l        .
, naarttn Mtlw fotwuwwr onn v
' ,   hut 0 t«tl**t nol  o*   I0tf0   ' ' i
■i upon ani waiml prlw idvan« »tw i
1.1       i       i     it! m irko!     i inaltHin»
rfttttKin! In enaoitt   marwi
-1 fcintanw will rt etifef ■»«h ■ d»n«,l'niW: P
rtdranee* »•■«-' isoti-W *'« !h' *"rtM   ,    , M
,1, faralwiftoi W^-^JJ '^
il inv further advance durtns '«' P ,.
■ uu.i upon Hit!, iwapi^n k t!" "J",
m, who k prfdlim Ww»M lw iw P^V.
i. .   ihi dlrrei roau»'
rmlnation lo rcfoic waking parenwea*,
er^d unreaaonablj prlood    DiutJotta w
yu of    uinotion. with rtrl«l attention to tne »j ^
" UNi ii imae eonautner i** h» wnbiUh wow ,v *l
A i
rt:
it •,«u
pfal ',
reai a.
•iU- I
.1   f
•' U*|,
of iii a.
FIFTY FIFTY
nt. o1 |fci ^Tmerehwtt who pareha^
J   !r,,ufr<U!)uNatwhol,sai,.anawho.atth,
/    m< m,M,,hu. by Wa enatomera, raises a po nt
.;.;,;JJ3 ^ ^mediate attention !>y tho
/   ? if n is ean the Mail merehan^ who natst
u< ,]avM1| r-mong ur manner which afords
..-•->»-• •"•i-r;;*;1;; V, V Zmm tor «
I.m.iUp'er house or • mtmmt.
,'"x' '■   ,i.... the repreoenUtiw ol «*oUm1«
''"""   ""'    "   ,'   l,„l,salM.-a.aHi,*!-is - M»"l
*-'   N" *      *  ii i.i.r.1 who i» to f»el » >*>'s""">'r*
M„,.i-;;; *    u * nrtil.i, ,mr,wi. «»i «•>•
;,.   v. person a oo »
win, ''■^"■''"VVTih.lulu.a i'« to the eitenl re-
" ■*«* ,"'a'' "V t  letermined immeai-
SuD  ^^^.fftrtuM-aAemorsleoIUseom.
 - »«-• r'\vVfi\ * -• >-■',i'*',i,,',''l,'',v:!
««*»    "'^to^Cthe^letthem^toH
low inert
hunts
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9 ml 8
THK BRITISH COLUMBIA RETAILER
IYI
i ma iv
SOME THINGS TO CONSIDER
Wf are now well into the new year ami from pres-
out indications it promises to be one of activity ami
prosperity. All signs point iu that direction, hut it will
not be a year in which carelessness or haphazard
methods are going to he rewarded. The time is passed
in the grocery husiness when inefficiency and incompetency will he ahle to hold up its end, Like all other
lines of husiness improvement in conduct is taking the
place of shipshod or antiquated methods, and while
some of the innovations that have sprung up may be
distasteful io some it is the march of lhe times ami unless pace is kept with such changes it is only a question
of time until those who refuse to fall in line will fall
out of step entirely with the trend oi the times.
Wholesale grocers, for insancc, cannot expect t«>
hold up the volume of their sales with the spread o!
the chain store movement unless their customers -tin*
retail grocers—are in a position to huy at a price that
will enable them to enter into active competition.
Many jobbery have already taken cognizance of thai
fact when sales and profits declined by adopting the
oneman jobbing idea or establishring a cash and cany
branch in connection with their business, through
which retailers ean obtain supplies on a basis that eliminated much of the overhead. It is hard for a wholesaler to acknowledge his uneconomical position when
confronted with the necessity of meeting the chain
store competition by providing prices to retail grocers
that place them in a position to compete. If imt •sacrificing any of his overhead to meet this condition, he
has been compelled to sacrifice profits.
One or the other is a foregone conclusion in view
of the self-preservation policy forced upon retail grocers. If retailers cannot get supplies when faced with
theehain store invasion at competitive prices they are
compelled to buy co-operatively. That cttta into the
wholesaler's volume and unless expenses are cut, overhead becomes too burdensome. We cannot reconcile
ourselves to the view that jobbers can withstand such
a condition indefinitely. It has now about reached the
ibreaMng point where the jobber must take some action.
many of them are foreseeing that time and are preparing for it by adopting the one-man jobbing idea
through which retailers ean buy the advertised brands
free of all the overhead incident to what we might call
the old-line wholesale grocery. That expense is not excessive, we admit, but conditions demand that they
be eliminated.
Blfi   CHAIN   SYSTEMS   SHOWING   THE
CLOVEN HOOF
Are attempting to dictate to specialty manufacturers
the terms upon which they will handle goods
Specialty men getting together to formulate some
policy to hold them in check—Suggest discount
plan.
Canadian special!) manufacturer* are up in arms
over the arrogance of the big ehain systems who an
endeavoring to dictate the prices at which they will
buy the special! v items ami using I horn as leaders,
sometimes selling tin-in below invoice coal When thc
specialty man has endeavored i«» hold them in check
tiny have gone to the United States and bought the
goods, thus forcing thc Canadian manufacture! to sell
them to protect his own market
Competition practically compelled manufacturer***,
even the larger ones, says the "Canadian (Iroeer, to
decide originally to sell the chain stores It one did
nol his competitor did Some instances art known
whtre chain stores even went p> the I nited States to
purchase goods in competition with Canadian u*«»«»ds
they could n>-i buy direel ai that time
Manufacturers Sold Chains Direct
In \ j- U of the number ol stores that   ihe   larger
chains are operating and the volume ol business the)
are doing SUCh manufacturers iVh  that  if the chains
would not huy from the wholesaler they would base to
sell them direct. They also considered they would be
in position to better control retail prices to tin* eon
stimer if they sold direct
Even where manufacturers would no!   sell   tin*
chains tin* latter were always able    to    obtain    their
goods if they wanted them from tiome Jobber who was
prepared to make only a brokerage fee Cases ait
known where some wholesalers made only a 11" bill
on a carload of gooda 80 thai -»t the presenl time with
few except lens the specialty manufacturers, large and
small, an* selling direct to the multiple stores
The specialty manufacturer declares the chains in
some instances are endeavoring lo dictate the price
they shall pay for his gooda    Not only that. In* says
but when they decide to make a "leader*" *>ut of his
particular line they have no regard for its cost price,
nor for the effect that a serious ent in price will have
on the relationship between the independenl dealer and
the manufacturer,
Chains Sell Below Cost
One manufacturer points out thai he frequently
sees his lim* cut several cents in tin* advertising of one
or other of tin* chains,    In fact, there are times when
if is being sold under invoice cost with the apparent
intention of making it a leader to indicate low prices
generally in the store. This is not the eomplaint of any
one manufacturer but of manv.
a
Specialty manufacturers are  getting  their heads 15$
cIcflBH'
.;.-,  >•*
:     K
tini '
THK HMTIsil COLUMBIA RETAIL1B
..
rftltl 8pp
offgtt in sonw way what they term U Um
•ted potttsy *s^ Ibi larger chains   Nothing
, done a* far it* can be MCSt, Imt from eott«
ith ditYrrcui Btanaiaciurem it la noticed the
.n dlscuiwed i»y   Utcai   with   otbera   it
>j ihch--1* an ooibryo mov*-rm-nt on Coot to
tighten lilt* rvin.* in M.iii«- *ah\ tm*\ map oul
ifi  lhal coakl be followed by all
tittnts to tb*- stores 11***? una i     <blv
one rented) SUgftfitlvd    That t* She mtittu-
old »ll«»w ih** maximum •juanus**. dhwonai
i long is lw retail price was nol plsc-rd
i figure   h it -*»«•** nit below that Baar*
would sutontntieall) lw l«»w<-r .-        -*u
• ii ih< rhain in line-
NOTHING MODEST ABOUT THESE CLAIMS
fj m of Ibi N iti ual 11   in Store Op . .
fan not s bit back wan) in rooting rf.-n-va
-   a ■      Hain stori »* "l-<  :~> n) friend *if ihi  -1
h .i M rv did n im all) «-   i ■•*,- -     I • foi   *
...1 i'.mi.' •*••*•*•   Vshorlatlui   ii l ineiaatti    In fa<
„.......  t. n....„ *.....„,. .
•*»    im i, w*     * *. o
Ut' A: "    |1    ..si . *     vs!    . % « rn,    «»|l|fc. ! '
k 4 -ii*   liai *^€-   la ? ■*• ***■* * s j     **■*.        t* o 11.    *      s.
la thr  *T4;ji!^-r-%     T • p|  thr
ally sh«e  *wH***l*-«fK^!<-  aud  rrtfttt  get
Iuit*fa and eattttfrs havi rrltrd I
thr dim 4« f*« ii" dtwtrihul       ow b *
iin ii-itrv is..:; mak< ♦*>*»I«1 to «*■ *•*•»•?
I  «-5#*   |Kt|   |n-,|»r* %«■.   H}«   ;\-»   I'M || g   {'•*■    j
'   •- • v* Kill    (hi    |;,, m| ».'   " |ir   .
I h ,
*
til
<»r
n-
*i thai wain Um rctailci and *»h«»i,
, ■ i * i% tit-
KJ«       |     ■
■".       .'*>        V, .f.. JvM .*{•!, ,         ml,   ■,          « ?■;,
111. *    .I
p   to ifaeli tb- i i - di |i *  of a
iM* ^i'1
li
.-■■ ts *f't*  i | iii    •**•«>*-,   Ij.ah jjlri ,i*\\
"        l ** t i H ■;'■
*.
i tttttii Utef tn .*«n audi* n««   'miI i
Iv
-
1 i       ;- *' >... r •s'l.      if.      »?.,*■> ^ *,.   - .       •,                 •
« holi-vb* «■••»      ;**»■*-      %' r ;"**M c'< •'--  '•
lite
*
mail   towns   fr*»*»****   whtfl
in
;-*•
- * ih i -■   in be *t|ut«*ki> mtpp
1       With
< to mind, how can tht* ehain *ton
-«.v.- n'lul son
11 la) eiaiffi to tin  eontention 'h
•   • ■     }■«
. ■■ ii
""   id distribution ns tht ehatu *'"■ n i
irall i*. *m ..    ,   ,-... | ati nothing - n 'ban
-iiMujui? In sb»- wak-f of tl    independent tt
tt l«o!« *%itler i»u«| eM-ahliid i it!   i *••'-''     -'''
ftci   iii<- u talk ra havi •>}>.  i il lb* chaanew
itbtn   In taaay asctlona tncj nercr w»U put
•    ^>»r (h<   !- Ittotl thai I Ik   population i" n<'*
' - Ibdr iiwhIs   What k»nd of diatHbutors
when tb* y o*d\ l«»ok far Ibe creaw and ii
'* nd« n! •<}*.,, »• »n<i not nbou! in the land what
• could lhe publn* place on thf chain More*
'heir food h^oirentents!   And   hoa   would
■*  ind manufacturers (tct dtstrlbutlon In
cl) populated districts wlthowl   the   »,!,',
■io*.iy^'   \)(  nkl  (*haln store operators ean
,;  to icrrini the public wtnn lhe) aspire for
*r     slant, not can lat) ?.»ke eredil for wide
trihuilon
WTiaf Good Is
Magazine Advertising
to You
i
\ K he*sr»l salesmen in here, talking to
the boss, many times.   Some of them put
a whob* !<»? of weight on the value of the
advertising done on whatever product they're
iftlittg
"Finally   1   go1   to wondering just how
2 good thc advertising of certain products
uld do for a store   Tin- big magazine ads
'" mention oar   irtore.   Then.   1   thought.
how dv» they a* lualiv help us bcII merchandise!
"One day I pul 'V question up to the
!",m -2\- sab si.-,is- Hi*** answer was something ttk< this 'No «'■ eau't mention your
istum in our maaatine ads, But those ads con-
vine-  g lot Of people that they ought at least
ta •<*. Palmolive   After a trial. Palmolive itself
tt ill make a steady user"
AH the local store has to do.' he went
iv to let people know   thai  Palmolive, or
anv   >thi?   good, advertised  merchandise,  can
bu bought there,'
■*So I got lhe boss to let me put Palmolive
It)  m   of ih<* windows one day. just about the
•   i some of the big magaainea came out on the
vf and*--
•I know tt< sold more soap, for the next
few da] v than WC had sold in several months.
Tin* V'**-* adntits it. too."
Tromondout advertioing, backed by
real quality at a popular pries, hao
made Palmolive the moot widely
uoed toap in Canada.
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'a 10
THE BRITISH COLUMBIA RKTA1LBK
January
ROYAL YEA5T ttKESf!
MAKE PERFECT-^RCAD^a::^ ' S>
Chloride of Lime
New Style Waterproof Package
Supplied by all wholesale grocers
in British Columbia
Manufactured by
CANADA COLORS AND CHEMICALS LIMITED
Protect .yourself
against variation in
quality. Stick to the
products whose quality is uniformly high
grade, with never a
bad lot to injure
your store's
reputation,
r*WJM   •"^ Jose your
customers.
Toronto
Winnipeg
Agents:
STARK & STERLING
VANCOUVER, B. C.
Vancouver
E   W   GILLETT COMPANY  LIMITED
TORONTO    '"ANAD*
W     H t It, A ,
GROCERY PRICES CURRRNT
The following are prices quoted for principal lines of leading wholesale firms.   Prices quoted *ro necessarily
subject to market fluctuations.
E. W. GILLETT CO.  LTD.
Royal Yeaat— Per case
3 doz. pkgs. in case  2.30
■"•ure Flake Lye—
4 dos. In case   5.95
6   cases    ......  5.85
10 cases, 4 doz. In case   5.80
Magic Baking Powder—
4 oz. 4 doz  5.85
6 oz.  4 doz  7.75
8 oz.  4 doz  9.25
12 oz. 4 doz 12.50
i% 5 caae lots.
Magic  Soda, Case  No.  1—
1 case (60 1-lb. packages)  5.20
5 cases or more  5,10
Bl-Carbonate of Soda—
112 It), kegs, per keg  6.80
400 lb.  barrels, per barrel 21.85
Caustic Soda (Granulated)— Per tb.
10 Ib. canister (100 lbs in case)   15*4
100   lbs.   iron   drums    12V4
Cream of Tartar— Per doz.
tt tb. paper pkgs. (4 doz. in case)....1.33
tt lb. paper pkgs. (4 doz. ln case)....2.60
tt lb. cans with screw covers (4 doz.
In oese)  _ 3.60
1 tb.  cans screw covers  (3 doz. In
ease)    ~...6.t6
S Ib. square canisters, tt doz. in
case) - MV4
io it), woden eases to
23 ib. wooden palls         ... ,   .40
100 It), lined k-PK*   .    a***'*
360 lb. lined barrels 37
KELLY,  DOUGLAS A CO.,  LTD.
Nabob  Products
Allspice. No   3,  tins <]ox  1.00
Baking Powder,  48 12 ox. doz  2 6S
Baking Powder,  48  16 ozs  3 75
Baking Powder, 12 24s. do* ,   8 io
Baking Powder.  6 5h, dOS        16 10
Baking Soda,  60  Is,  case t> "0
Baking 8oda. 24  tt«. dOS 19
Horax,   >4s. doz     75
Black  Pepper,  tins,  doz  l.oo
Celery  Salt,  glass, doz  100
Nabob CoffeOi small tins, saeh .33
Coffee* Is lb  .    .63
Cream  of Tartar,   >.»   j.kg ....130
Custard Powder, doz  100
Qui*:k Tapioca- doz l.OO
Chocolate  Pudding,  doz  1 00
Chill Powder, small, doz  160
Cinnamon, 2 oz.  tin?, doz,         1 10
Cayenne Pepper. 3 tins, doz  1 20
Cloves, small, doz.  ......  1.40
Curry Powder, 4 oz. glass, doz  175
Cream Of Tartar,  1, . ... .*•>.'■
Cream of Tartar,   \'n,  tins   I.t,')
Cream of Tartar %n,  1,80
Ginger,   small,   doz  I.JO
Extracts (except vanilla) 2 oz. dos  2.(0
Extracts (except vanilla) 4 oz. doz  4.76
Extracts (except vanilla) 8 oz  doz 9 00
Extracts feicept vanilla)  H ot   dos.
Vanilla (extract, 2 «*. «t*»* -■ -
VanltDa Extract. ♦ os. <!•>« ,.^»...
Vnniiu Bttraet. I oa, tea ——
Vanilla Extract.  It os. dot   .^... ■.„......
Macs, ■*»>*»it. doi
N'utmeg.  small)  <!"*
Paprika, small, <!*■*
Pastry Bplos, I tins, *i"*
Poultry Drsastns, 9*0*, Savor*?,
Thynie.   Tumeric,   tin*.   SOM
PtdtltOt -Hp*«e   do*   KO   3
Marjoram, Mint, Parsiei
Tartaric kttS, Its* d«*
fVh!tS   i'«»ii(M>r.   tin*.    !■■*
i"n*l»r * 'II.  2 nt   do*
Castor "ii  4 oi do*
Epsom Salts.  **t*. do*
i-vnit Colors   I oi   do*
Icings  (Chocolate,   Hone,   Pink,   Lemon
Vanilla. White.  Almond, orange)  do*
Jelly Powder, do*.
Lemonade powder, ri>t
Mustard.   Is,   do*
Mustard,    4«.    do*	
Mustard.  *£|   dn
Hulphur.   **4s,  dox   .
Tea, tit*i*«'ii label,   tj,**, |><-i   H>
Tea.   (iii'in   Label,   I",   per   lb.
3s, ih. pnekojfes
ti Ih   package*
T-M, de Luxe, Afternoon, i Ib.
Tea de Luxe, Afternoon 4* per n»
Tea de Luxe *%t per lb.
Vinegar,    dix*     , .      . 	
(Continued on page 13)
n w
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21 0*
1 *•*
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1 U
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t 36
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to
1 76
1 II
3 25
1 60
. 4 SO
2 40
.     6i
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• fl
'••'
Mi
ss
II
sso THE HIMTlsil COLUMBIA RETAILER
n
lift
«
Stfc*"*?
ri.**
Bum
lit
uun
lis
tk/tn
•JlttT!
"'•• III
Cniv
GENERAL BUSINESS
iltCWI tit Ih**" rfifttl tffitn-r y  * r it*I»*  nl-,..-*.
:..»i Improvem"ni otpei Jlfttmsry \n%\ yeaf
UltH* OptitttUti)  I*r-»- %• ii11h «tun*»»i*,%*.  retail
}*tn !»«**•■«I **o figurr* tt*t llu- month ;■   '
•hnjfli'  l»rt|fl>t |>r*»«%|»» eU f<»r thr- monthl
j*rii«-r^S lr*r-i»«l n( th»  mark**-' , •■
\u ad* no-riot? MAfkli fllway-*, ,-...'. -■•
.- spirit »H ahotiff th« Un*-  I?. ti || '■ *  iti
*<r.■>•!<■   tt \m*tttt thai   t|»r  * foann *♦ ■*.*-.   ' .-" ■ ■
- ry \ni%.*,iir*a itt the Htates antl K
I in Mi CaWM BWti tftg I istttWiMsiiful m nlnt
,.m *ih*mt«| w \hsnkto\ lhal ihb * en
p*»g)tsiatk)U we ha**- ttjoto    Th« futon
n  tmis with lis* tn*l«-j--» ;m- ; * r-" J:'
the *-n"»i«e« *■ in i -w*nu*l»n* rsji lit i ii
'<■■■■. it))] weak    TmlU) V ?.*^» i? !»• **■
•- 4     H« |**«rl* indie-at***   • v •     -   „» »
*'*.••  1.1m  SfflfUl Otftpf     Highi    ;■"■    * ar*-
■•• V ih«   heav*? roirt*tll   l*!l  it I* -     I
'•..- .;.v*   ! that J»n-«-« I 'hr-..nt?5.-..!  th*** )
h th< mm frirl* as last veal
th-Ottk! fea{tjK»it     tUi*  «-.in'.■■;-< -
vfitl)   pttblUHed  in  l^*n<|«:*n  f*»l
v j <jv»|» j?vi the fMtsnttVYK **»-*»■ i:    '   V
Kogiiih ififan tt$$ft *&y* Ktti pt -ail
-• i ttcut-ii <*»<*• $-**»n    TIh lotal awfUl p!
IM   I   *•        |tt»**      ft|»|*f'H» MA:: :\'-.   *     "'•
...,., _..   itHf-V Jf**ears Mill  *'     •'•' V)  $*
Tfa*!**    rl,|W»t*    *****'. I'-..:'."<     V',:,'     I.
ipttl tot W>%'1'* will lota) 6.WM MX
ill ^t^ i**ai j»»ji% to |H3 JU and 4JS
.' I   Th* British t niM*ti* *• %yn *J ll - * ■
I  inQ »*trjM»**,* *%<n *h- .«l otllpUl «»«
5-k»    TH** arinaj nutlQ-Ttt " * i wan ♦-■•.'
ih* * **!jr«a?.t" t**t tltfai wi        •'•  I  "*   *'''
i •! |irt>->«h}r|it»it  j* (tlao fofvt ial   *--:
■ **
t'h*   *% htf ■*-   Imm     S-.ii1i* k«- ■-   imnlryo,' -   "■■   "'•",',v
V wboktaaleini »w urtHtii? t*-"i ■**  -' ■■
"*«*t    |'*nrfh«'r idvutlf^i Wt) ;"    " t-'1 ?!>r
-•''"-?'»« thi'tiUl k«<j» Wfll •"««i»'rv*l on \m *'<An-
ym oh Mw folkt-wlng tht {^'**'' ' ,,v!l*'
•;-■'- pt\et ot fiff* c*«»ttti in st-i •*-* ■•'''' '"*"'*'
** ll tomuM h* it iofal wHolraali'W H '■
in Otaidi »»i Canneil Pork nnd l-Veatw b»vc
■ -* rhtitii^a «** v«-i    Wo w«»ut'l Buvtap ptt'
•'i l*nr*k ind |L^n«-> fill ♦>"**■-• '• oi In*   ' ' "'
Mil Hrrt'Ht it»p(trta brini www to
lhal th< Botilk own*|t «to|i ^ tot)
normal   f*oes\ pri-ctntw ,i,f.v ••*•'***■
iMpatcd Hill l»«   rt»l\ant«,|   i»ih   Mty  hew"
'vi ye«r*a, najut*1j #j»4h *l»^n. w!iil«- lorftl
iwl i*t #T 50 down on thin viVvrV pn»*k
■Jftni ini«*.% art* holding irtwidj  ^i!!> W!Me
f| Trull and VugfUblci.  Mm idnw ,)k !"s'
11
,4-r
>l *
I a iti
FOUR generations of
women have known that
with Royal Baking Powder
or Dr. Price's Cream Baking
Powder they get the best
baking results. Consequently, there is always a steady
demand for these products.
Mode
uith    I
Cream of Tartar
derived
from Qrapes
Contain
no alum
L«rat« no
bitUT tatte
mm
®
Made ln Canada
i
»»f the y<*«r nav- ithown a healthy inercaac, and the big
ii ing month* arc those just ahead.   No material
tve taken place recently.  Canned fruit
tupt      \ \> holding Rteady, with eoneeaaions here and
ahi    jobb ra find themselves overstocked.  Can-
ikh! vegetables ait holding exeeedingly tirm- espeoi*
Btoea ;ut<! com   Advances in these two lines
*, i *■*» pi ibable
Cnnned Salmon.   Th«  cheaper grades of salmon
plentiful, and \niivs bw\,   Sockcyo and eohoe, oi
t»tlior hand, ire   becoming   exceedingly   scarce.
I K^ieeially in unprocurable at any price, except
V i>" ox t\\'.i oi \\\h that is not up to the statul-
\\t      nts would be well advised  to  purchase
•  italmoa in mfflcient quantities to carry through
i w ]>..t'k i-« ivailabh about October 1st.
Macaroni.    V> autiripated, tliis staple t'onunodity
*    •.* advanced in price.   Tbe wheat market, «>t*
s made this advance inevitable.   Effective
•\ I6t!   16 ox package advanced to $4.20 pel
m \o packages, as againat i torraer price ol $3.90.
Th. s oi idw idvanced to  (2,60  for   30  packages,
.  12.211   Bulk package are up proportionately.
Cereals.  Packages st Rolled Oats advanced a fur
the!1 25c !>••' caw during tl»«* month to 15.25. Corn flakes
ire v<!\ Rrta and advances are looked tut* any day.
Sago snd tapioca are easier.  Shipments in transit will
V about halt eent lower than present priees.   The Kel-
Company announce an addition to the Kellogg
of package cereal. It is i new and Improved
Bran Rakes called "Pop." paeked 24 to the ease and
noils at 12 90 per eaae, The manufacturer! are at pw*
,«,t sampling every household in Greater Vancouver
with this new product.
i'.
H
Th.
o
I
il|
*.-
■7
V
-v,v 12
THE BRITISH COLUMBIA RETAILER
February
Preparedness J
;
The steady and effective advertising of Shelly's 4X Bread
creates an increased demand
and willingness to accept 4X
Bread. lie prepared to get
your share of the business—
the buying public have confidence in the uniform Quality of
4X Bread. And remember—
every customer who eomees to
your store for a loaf is a potential customer for other goods.
SHELLY  BROTHERS
VANCOUVER VICTORIA
NEW WESTMINSTER NANAIMO
A Quality Product!
IDrMiddletons   "^\
ronizeJD
GENUINE
Whole Wheat
FLOUR
A FAIR FIXED PROFIT
FOR LARGE AND SMALL   .
IS THE POLICY OF
The Dr. Middleton's food Products
Company Limited
Vancouver, B. C.
These
Snappy Days
There is call for
"Clark's Pork and Beans"
There is eomforl in the -steaming plate of nour*
ishment and delieiousneas.
Dealers who watch every opportunity usual!)
increast their ^iL*?* ol Clark's I**»rk and Beans si
this season. A little suggestive salesmanship and
a display will surely help you And if there lit
profH In s satisfied eustomef you can always
feel sair in selling Clark'a.
Madi* iu Canada and Canada Approved are
added point* which DO appeal to Canadian work
ers.
W. CLARK LIMITED, Montreal
Establishments at Montreal, P. Q. St Remi,
P. Q., and Harrow, Ont
WAFFLE BRAND FANCY TABLE 8YRUP
18 EXCEPTIONALLY OOOD.
Note: We could not Improve the syrup eo we have
Improved the container.
Kdly Confection Co. Ltd.
1100 Mainland Street
VANCOUVER, B. C. "if',-*
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THE BRITISH COLUMBIA RETAILER
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,..a    *7.\    |V-iiwhtt-.*a6 I   fs»lS*4S^Mr*I;h   ■"
. .;, ppt *rr mai *&-n5 * tmrnsn m
■ »*«.*1 I* lt% mtU l*r«.HS .       ,.     .
• v .,*/ |(orr, wh^ls *!»***«  sw^*1 '1*r,' "
tit.,*,.*  **,-«    -m   --   nHH-hmajnj
\*n i-} tm*** la ^- t*-  .'• ^ J^JUVS
t*»-*-s*. *  *■}*•* «**li
RJEZSCHMAHK9 YFAST
The FleUchniaon Company
SfcRVKX
M''k    T- •     !
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.   Pant
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mpan> h B  *'  «nn
V* t*. r  ..v-   m. !*
roooin PACKING
Hnaary I tin* F*4*'r*l (Jawfa*
«SN !    -:.   ,*uffi<t fr*«-   fmta   foot   ami   m«**th  '-* *
mrin    • i
tan   .
Braid's Best
A very popular Wend
with ditcriminatiiig
Tea Drinken
f ts. km* t U. Lnnlti
Va»ct«YCf, B.C.
j to '
n
ai»?n*r t  rr-rw   troin   "■"*'*   "■*-      -    f   ..
l*a* ami rrm-k^rj af** p«rtlrutoity ■»,.-< _ ,    ?
<•' »hr pr*r»lrfi^  -■? ihU dlera-w tn »--- ^^*    . , .
r-r«-l*tir.«t   rrf»r«llPa   f«M**r   1^*!R«
^^jjraiwj IhS ■"■■■■   JLtTv^uj aP at IV tx**xs porw *sJ
.„,. * ti «»»c**8*** *&!'?   .: «t:v -m *-»^=:«
,t^  m   .;, aw ^L^fX tbe- a**  r*»»ntioM w«J«
■■'*•'•' ;'"' !fLw      '*M*r i»«J» »* 5tr4* ,?r S*;'
'*•-" =—i   "S   ^4. f^J^* ^r it ,-   ;^ * :-*
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T; ,    uryr- :s ^«7 l*, Vl*f **  /^Vm  tbrv«*» Caea4*
iv (aaaaftsai 14
THE BRITISH COLUMBIA RKTAILKIt
February
.a*
.21'3
.14
.1"
.35
.37
(Continued from page 13)
Dripping, beef, 4-lb bricks H
Hams, Shamrock, per tt) 2S
Hams, boned and rolled, per tt> 32
Head Cheese, 5-Ib. tins, each 30
Jellied tongue, per tin   1**>°
l^rd, No. 5, 12 to case   12 25
Lard. No. 3. 20 to case 1- •'•"
Lord, carton, 15-lbs	
Lard, No. 1, cartons, Wllba
Mincemeat, kits, 26-lb. net. per lb..
Meat Loaf, per lb	
Pork Pies, per do* -	
Pork, roast legs, with dressing lb	
Smoked fish, kippers, 20s per lb 11
Smoked fish, kippered salmon, 10s
and 20s, per lb M
Bmoked Cod. 30s per tt) M
Selected fowl, per lb 28
Selected Chicken, per It) II
THE ROYAL CROWN 80AP8. LTD.
Vancouver   Price   Llet—F.O.B.   Vancouver,
or New Weetmlneter.
Terme Nett 30 Days.
"Apex" Soap Flakes. 24 1 lb pkts, box 4 80
"Apex" Soap Flakea. 12 1 lb pkts. box 2.40
A La Francaise Castile, box of 25  4.05
Blue Mottled, box of 20 „ - 6 25
Crown Oatmeal, 24 6s, box of 144  4 85
Climax or Montreal  (wrapped)  box  25 6.-00
English Blue kottled, box of 20 ..- 6 25
Golden West, 5s box of 120s  ~ 4 50
Golden West Powder. 3 lb. box of 24™ 6 60
Golden Bar. box of 30      2.56
Klondyke  (wrapped)   box of 26 —~~ 6.00
Klondyke (unwrapped)  box of 25............ 5.S5
Klero Glycerine, box of 14*.   -5 95
Lftf
Jii
5 31
Linen   (unwrapped)   box  of 100  3ltt
Liquid Ammonia. 2 doa. qts. box of 24- 4.19
Liquid Blue. 2 dox. qts. box of 24   4.10
Mechanic's  Pine Tar.  box  of  100 6 «0
Mechanic's Pino Tar.  box of 50    ,..        2 N
Olive Castile, cakes, box of 200  4.55
Primrose (wrapped)  box of 26 —  4 W
Extra hard unwrapped,  box  of 30
Perfect (unwrapped) box of IM
Write for Toilet and  Hotel SOOpa
Special prices on 5.  10, 25 and 100
boxes.
I'endrny's I.ye, box of 4S
Pendray's Powdered  Ammonia,  box  24. 3 ti
Special prices on 5.  10, 25 tUtS 100
boxes.
Pendray's  Water  Glass,   Egg   Preserver—
Cases 24 tins per case
Ked  Crown,  box 0  f""5  .....
Royal Laundry Flakes.  t*%  In barrel*
(Special  price on  contract)
(loyal Crown Soap 6s 144s ....  „
Royal   Crown   Powder,   box   34s  only   .
Itoyal Crown Powder,  1 lb box of &0....»
Koyal Crown Cleanser.  M sifter tin*...
Itoyal Crown Lye. box of 48 ..
Royal Crown Naptha box of 100
Royal  Crown  Powdered   Ammonia   1   tb 3
White Wonder, box of 100
White Swan S.jap, Pt box of IM
White Swan Naptha. box of lo-O
White   Swan   WfjttlBS   Powder,   I
box of 24 .  -
Acme white Qloaa, Mb pka» >.•.,
N<»    1   While.   100-fO   Ke*»
Kdwardwburg Silver Gloss, lib pkgs
tt'tO 'M,
Kdwrtrdaburg    Silver    til. ma    |/|.
fsn«y tin canisters,  41-tbs.  „,„.„„,.,,   .    \
■SJirafdaami   Silver   Uk>*».   100-lb
kegi   iOli
tVlloksid   Statvh.    tboxes   of   4S-pltg«
pat mum) t  .
Cullntry   $Urch#»—
iltWaOB ■  Cil>*Stattd   Prvparod  Corn.
to. it- b most p*st tt* -.. ■,
Caaidi OaVB Starch 40-tb boi«<», jm
to
fhafttafi Oora Btaiali ia*fti boxaa
per it* " * .
CPOCO  Potato   KW»ur   4*-tb   tK»*«s,   lb     11
!t>.
THE CANAOA STARCH  CO.  LTD.
Laundry Starches—
Canada  Laaodry st»u«*h.  to-ib pen
Canada White Qloaa.  L«Ib pkra*
460
|,M
M#iol* 0<l—
.13
maaaa* *-*u. is
Mr
|u|«
6 60
*'   tm   .. . ,       „	
**   4s   „
"          "    l»
l: 13
3 M
5 3*
Cft-Mi  Syrups—
< M
Crown %% 24 !-> i an
1
in
| 90
&*, it to Mum
loa 6 t.t noon
1
t M
Lt9
jo*. 3 u> noon
1
*M
Lily >. it to tsnsM
||.44
>#, n t<» aoM
.»'"''
Ha  6 to fm*m
1 1
Kara ** 24 to r»**
I M
' ■ to
S#» 12 t.» MUM   ■
t M
09 ,
Ha I to t aaa
1 '.
Glacier Sardines
,N PURE OLIVE OIL
give you bigger profits
and more of them
Theae dainty,  taety  sardines offer the  grocer all of the   three
eaeentiala for big and better profits on sardines.
- QUALITY
1 They  have  all  the   appetiilng  quality  that   their  distinctive
packing suggests.
9 MARGIN
■ They show a splendid margin despite the fact that they »ro pop
ularly priced.
7 DEMAND
«J Packed  In   pure  Olive  Oil,  they  have  the   meaty  flavor  that
appeala to every taste.   Theyoffer all the quality of espanalve
packa and at a price that makes rapid quantity sales.
Feature them In your windows and on your counter.   It pays.
Packed by the largest sardine packers in tha British Empire.
HARB0URNBr/
SARDINES
CONNORS BROS., LIMITED, BLACK'8 HARBOR, N. B.
'■•• -'*--- """•"■-"■"-	
■MMIHMill^M. THK BRITISH COLUMBIA KKTAILKR
15
Greater Vancouver Branch R.M.A. Holds
Successful Meeting
Premier John Oliver  Addresses  Retailers  on Peace River Transportation Problems.
*.     n  tt-vn MftfcBlhr* fntherinf ol --wt-ifl mer«
»l ?h'-    Grettef    Win<--u*.»r   Branch.
,-   ,      Irnblrtl at th.* animal nu-rtinK am! dinner
...;,  Hhi<-h s« h.l.I ^  '*,.* lin.M.-n-.r Hold
r John Ottwfi Ck*fJ«"* W**«*U *r*i  M l« * ■
\trlln<l<   tit«mlwr for "Tnrib ■■■ otett  gift
S\ H
Premier * Address
P-- toi*"-? ****    4«}?-}?*» ■*.-*    .5   <!> *-m   ■:      ■, :..v.\ •*!•-.     oi
. ft*m tit V*^• <   Uv* r «mm 'ry fa tidal
7\.o t$K QtUiiatioi  af tin J* 0  K. h part
BJ   far  Mtrh  an nii'S«-t!»-ikt«-.*k'    h v*  i f
- '  V m. oi Utt *t«f I awoovi -
I •    |r? a .v* ?m? ratftpaifFtitna r ■
!M
• Ki   whol.- mat!  -
f %ii* ,*
tag
l'.*
.,   .■■   fv,    »h<    h'-fld*   '■*   ' '■'     ■ «'s*!:
x
,.     .,..•    }.,     ah :A*o]      hy       '■  .    ■■■  m ■■    ipa
• i  pm pam! u*r m» ao«*i    m   ■■■•
rvUtfen hi thr Pete* Him-- territory, snd
, ,- .. ,:m: {] thai th* j«sWtti -■'* tl" *G K
. s  .    \hv vrewi   m -I   Bniivf    0 I u
. ■ , .      I *   i ■ i • ' sj •* * *       *■* - *  • ,
t      t      '      1    t -»•    ti   ..si.*5    **<-*. .-v.-   "he   SAt-
*MH£t# §41 ■'**** '*'*'
Make Vancouver Terminus
1    ,,;,<•.*•<* rr lo a t*jti#**tton n)
*'**•,' i? w.i*-**, prMwiMe to bring
,   ,        |*t1  . ,  ..,. |     -m.,.,     v.,..
utti   • 1      >    •      '"*? i    * '*•***'   '      '. > f i -' I •"•
.' -      ?!-:.    rxprttdiftir**"   tx* v* ss.\r\
':•• D   but  If voIum*   of * ntme
r bringing  the  r ' ♦ *
.;•   North   -ftftfetfaWtt  I*  W
Ro*d* Venus Branch Unas
".    |    btmmStk i'nws in tk IhSSst* ■
- red ll»l «ith ?h-  iifll
;     nt of tltf   Hit. mai  eiMttwis
■ .--,' i      itwaajM  W■s-ntu.nlly
advatttac«*^)U*  to  huihl
,  .      i.    ...   «v.
: 4*
,(•.
*' '.   ! * i. X S *)* '- o
TV tv   hv!
. - | develop
,;    i"* l» C shau -Mul-i ba fully tttUjsed,
»    r*  bad been trver-derekypaent in railway en-
'* rprise ia Canada in relation to iettkoent, and there*
».*^ n - juxtifiration af th*- line to the Peace unless it
*n ' ■ '■' teeompanied hy tht* ix>urinu in of bnndreds
w Inotts i da af new Bettlen in that area.
Provincial President Speaks
Darjrl Keat, Pmrindal Preadenl to a brief ad-
dre« paid tribate to tbe exeeuttre of the (ireater Van-
MVfff linnrh, aw-rtinsr that it was possible to form-
ola-t  piam snd r*gnkt»ni rv-sultant htm deHberar
u,A.s ...f »"*!;.« r\rr-utivi*. whkjl WfW of great bemfit to
* m- i*-,-. inn- ns a whob-, but reminded his ht-an-rs that
tt h.m :.. * always t-x^Hent for the Provincial Board
la tato? all adbemea lor thc advancement of the Assoei-
itioa advocated by that body.   H»* congratulated the
l i b bi m D ,5Mir l«.yr-]?y to the Association and susr-
feaSed IhaJ I Btettbershxp drive take place before the
Dttn h ;•■   Conveation in August, for he felt convinced
* Mi* *.••- Vanoouver n'.nrtWrship althonsrh represent-
..tjv. of ihe tterekants of the rity. eonld be ausrmented
by si \es$& :w*-nty-fsv*r per eent.
,1 T rr<«w.i* r. !)«^minion r*'prvst*ntative sjwkc of the
wnijne* totoo at* a of *h»v Dominion IWrd. which is
s. bednkd to laki plaee in Vancouver next August,
, ■ v artn d thai - w rgetk action he taken to assure the
ttot    n if > j:.!h* Hiijr which should prove a red-letter
v in the h-bitory of th*1 Association in this provinee.
I>';rine the proeeedin-gs   excellent   entertainment
vai provided bf tie* eoaunereial traveller fratemity
LU I f U /
2 i til..;
i *   ♦
to   th<   man    raHtu tj
bi    b«
iiM.
lo
( f
tick**,
bnikiiny of iweh r»md*.
* \ i *\ wotibl not b«- more
than Um laying do*ar» ai
•it(«-nt   railway   tracks   arhlb
\     Would    \t*     UoOr    s*'t\ \'i \b\
■ ommnnlty at birft
\\ Um etmttymsM to CHtuwa
,i'n. d  that   for the  ofM B
Bp of aoal rr-aourf'** mither     ^    ^_
lovernrro nt   nor  thi   ilflWBJ      rHC*^-*-**^"
I  Iw  warrant***!  in expend'
a r. itt. InrauM* alr« ady there
'•   lutire   en.nl   liVoes   in   opera
KtmoQ C\*rt*
losttso tut r*f
pgommTili o*
Our Crcc
ef.4rt(it. E   R-
MIMA M »P« «k"ch *' "" ""'""
.' 16
THE BRITISH COLUMBIA RETAILER
February
who are ever welcome at functions of this kind, and
make a point of delivering their very best selections to
amuse the retail merchants whenever their meetings
take place.
After reporting progress during the past year, and
discussing matters of interest to the trade generally,
H. B, Neilson
Re-elected Prisdent of Greater Vancouver Branch R. M. A.
the following were elected to hold office during 1925:
President. H. B. Neilson. Oe-eleeted V 1st Yiec-presi-
dent. A. R Hjgffins; 2nd Vice-president, G. S. For-
svth*. Treasurer. Geo. II. Jarman; Seeretarv. .1. Watson.
VANCOUVER GROCERS HOLD ANNUAL MEETING
The annual meeting of the Grocer's Section of thc
(ireater Vancouver branch, K.M.A.. was held in the
Pacific Building, February 3rd last and many new
phases of association work were diseased.
Credit Rating
It was decided to establish a Credit-Rating Bureau
as part of the service of this section, and steps have
now been taken to bring same into effect. It must however depend on the volume of requests for credit stand*
ings from the grocers of Vancouver, as to whether saeh
a service is to be included as a regular feature of this
branch.
Unanimous approval of a drive to increase the
membership of this branch has already resulted in concentrated action being taken, aud encouraging reports
have reached the secretary's office to date.
Discount Rates
There was much discussion as to rates of discount
allowed in bread and milk sales. The jjresenl rate is
• gauged upon price fluctuation in these commodities,
and a delegation has been appointed to approach the
various milk and bread wholesalers with a view of establishing a flat rale of discounts.
Closing By-Law
This question was well aired by   the   assembled
grocers, and the consensus of opinion appeared to favor
regulations as they now exist.   A committee has been
appointed to watch developments in this connection.
Civic Licences
There has been much controvcrcy regarding licence fees charged to the retail grocer, and Mayor Taylor's attitude favoring a  reduction was appreciated.
His Worship's statement that  reductions should eer«
tainly be made iu some instances, has been accepted as
a promise that some alleviation will be established dm
ing the present year.
TRADE NOTES
Abbotsford—
Aikie-..*-* -i Gardner are reported m have commenced bust
ness ii tobacconists, ate
Alberni—
Heii. Sydney-, i* reported u> have dlacontlnaedt (Gro.)
Chemainus—
Park, H A . bai discontinued in?* drag buaineaa
Cumberland—
Wycherley,  Geo   ll. t«-rm> advertised tor disposal Ol
■stock.
Fernie—
Low-den, Stanley, (moi*. etc ». aaalgned J«»  :i
Ganges—
Stewart, w v. baa bv*n incceeded In the hatchet basi
Deti b% c K Robertai
Merritt—
Uuini & Belshaw, (meats, «•?** ), ire reported ?<» bav«
dissolved; i>. Belshaw continues,
Ladysmith—
The stock of C C. Bats, stationer and confectioner, la
reported wmI »t sheriff* tele, and acquired b? Thot
Westell who i* bow operating ths boslaess
Nelson—
Berringtoc Fruit Co. Ltd, reported commimefaag whole
tali fruit.
North Bend—
Creditors ol E, B Rlebardaon, late!) 11» bnatatai si get!
••rai merchant, are »*k«d tt) ii!«> ail daimi before
Feb. 23
North Vancouver—
Mltchelly. A. F. (tObaCCOOiSl and OOOftC) *. bOSlnetH ad
rertised tor sale
Port Alberni—
a D. Rtactniyre a', s), in reported to '***•« laid oai
Sechelt—
Whittitkcr. ti. ((;<n Store), C.C.M T a appointed unite*
Squamish—
&tackentie, Roderick, (Bttnamiah Drag Btore), reported
-succeeded t>> IfacKeasle Limited.
Vancouver-
Janitors Supply Hoaae, baaineti reported sold
McUnbbie shoe Co. partnership disaorvfd, J   11   M*
Hobble retires.
i'timphre> Hi sioan. (importers, i«hi«. etr >, nt-** eo-peri
nershlp formed Under .<-■*•» le nf Puntphn ■*. £ Blrkl
James Hue Ins sold Ms shoe buslneaa to C \V   Copp
Vanrouver Gitrm»nf   Mf»c.   Co   I.id.   hnve   applied   fOl
Changs Of name to Vancouver l»ry QOOdl Co   Ltd
Fraser Valley Dailies Idd . business hat* been wound tip
voluntarily; j. KlUei liquidator; meeting of creditors
held.
Pickering, Barry, (Jeweler), tenders advertised for p>»*
chase ol -stock
pyoti. J. T, (novelty shop), bailiff*! iais held
Riley. II. H.. (ronfeetloner). Is reported to have sold out
Bssiiiey, Wm. C. commences grocery and confectionery
business.
Brady & Hay, (tailors), have applied   for   change   of
name to Hay Brother! Tailoring Co. Ltd.
Flack & Johnston, (music dealers) have discontinued.
Pacific Supply Co,. Bailiff*! sale advertised
Provincial Fruil Market Ltd., c. Bwarti is reported lo
have acquired Interest. j </„»..
THK BRITISH COLUMBIA RETAILER
xi
DRYGOODS and CLOTHING
KNIT  000D8
,,   ..,(| modti* ire In bi »»* Pf*****1 than evn
treat her weal    (*t>teriti|^ wtl« twe eaeefrtfc
j." •    Red. an aamewhat wan anWUiede and pastel
mfa nn   pnmnti. i»t  Hi   spnng     u i wj
.bra tans. s**n>**»d no\\ »»iu.-* arv -
U-ad
t«r»*. \*blb   «b«5«   f*  i    ms'm   ..  slrnny hid
f * - **'   ■ j   t      ■ a t ■* •    » 1
...,..* -j* **iii» nil
\i in* «„ a fen! '■■■
ll,
*m i    in*itig  Krrj
i] ttsn bi I   '  iei
^    ■.
,  *. (  pa
Mfi&l Top
l   il   u   *'»!«• t   **t!k  ****»i  «htl«*   *»»*'|  ktutl-PSl   II
t .        It.      i    .    ns  Hill   •mH*-"'   '* I
..**»,&.      tl.    Ill 2 ■ *   « » » ,      , J ff
* '.   it  *H i
11 **„ in a Nn a*% rib %''•l*,' h    '* "'
,.,«, ..*  . nbiii **.lij*»*s« *tr*t*ed     n
i m      - a. »<i.i %4 ib«» natti ■      ml *or
i»n{e, Iilae-R SOU JTI u»»*»   **•.*« •***■«
, .  j j bn, in : -M* g ■-■
..    ft tM   ,'!:-    ' ' '      IP*)     '"**b
It   : * " I
■bl
. »      « I,. 1 ,
l» « x
H    lhe  it.
\   .■*--   "
: bi«* and
proportl ■
thr  b
.  tit
tportmen** jtaefcets    !'■-■-" '/' ' ' "."' T
ate of tdaiii tan    ^tmthei blott* iw-pate! w Kniii.
> I   »      i ,»|..h   tin-   ski****
tan -  .      it   ~i*,u\ !rntMtr<« 4 io  >l.so!s« i  " *   ■'*» im
'•  -Vhselj t| |i WOttl     rot th'  PtMw .
|i btottsea in lh< naitir*! tone w5;?; "   ' ''      »    ■
fine •*h,,wti    Vo"»vb« i * ■■  ;Ij -"   " , ..
SI , • , , ,   I I Ml     11   ,  . 3     IH     ' lo'' I * I **    ' ' '
'don** nn |he Htt**lat^ **tyi«    inm«»   *
:.  • * . f
Knitted Drv****
t^rHml mltni sn bony on » I**! !,"n4''*v °! Ei, Si
.in^-* !!v ho. m. »»• oj lilniiw rmeK m ver;
ro«  J Himpi. lnUne,withiitr«^W«^;
eil      k'HcmIor«iiWiih1 withbamlnt bntjomover^pa
t .    fi ,*     Hither lh«   r-oiuwl
tm   ■■ ia ildrt appear m«ia1 often    i»m      .        ,
I i      l       it       .!»-.nn. I o*   ;!?    e\!< IHl
»r \     pk in favored, awo tm • !l*s,ul '       .        $|u.
ine into a nanei whirh buttons perl   way   """"    .
Mn in trimmed   with   »»titfht   rolow
! (Man. forming deep hem bdnlew. i»'»«i
and  afTa   Tbe knttt.-.t dww In hh'"' l,l;mw 7-    ,
v,;    11)iH„.   „ir ttttl|f uMi.Sh  attmii  m,<   lenRin
■ akirt wWeh U 0! eontntatltifl  «f»J   Jj  J
nhn     it-,r.|..pi ot tapeatrj effeel In imtielette sun
1 feature In several of them- tmtw d***'*    ,   ,
he oliieetlon whieh manj women formj 1      ■
. I.V     IHUt <*    I 11111*1 V"
knitted .li. hi f beta* overcomi o) "'        . . .
,kin. ti„. fuller »kirt, b ■*v;;,"v;; t,V,l
trend of the eomlnj mama. »N «« ' " . ., )s
..    1 nre Win, developed In »« «•* W"1,"* 5
";     , >•*   ln«-rir.l id.it,.*f";7wi,-J
In   dues, niv ieen In mnny moueta   i"1
lo
in
U
lircases show the effect of  good   tailoring,  with   slot
•vuus net-in iteevea, tailored pockets and other tail-
s.reil titlishi^ ttdd a great deal to their smartness.
FASHION NOTES FROM PARIS
H>  .lenneite
s,;n" ■" *!x ihe change in the mode is most dis-
1 '"_ ' *"'• t!l* i«*»M fashion-wise woman. Other
lhe ehanp is --" gradual thai only by comparison
'*,n r   '     i,!"S that one'l last year frocks are too long
or too short too mil or too ueant, too high or too low
of waist lim*   Tb.* Spring mode will follow the latter
Appaivnily she slim, boyish lines, the tailleiir, and
simple praetieal clothes will continue, yet the wave
gavi all dreasea, for all oeeamona, their look of
eneas b paaxing.   The smart woman will be more
med with personality and originality.
Fullness At the front and side front will be one of
o7 dominant notes in   the   new   fashions.   The
»   ■■       .  *. .r aiil oiteii be broken jiiis uneven,
ihort^i skirts for morning, noon and night will
Ih- the VOgtie
Sport dresses will be more than ever boyish in
* " < jumpers aud plain or pleated skirts continuing in popularity Slim double-breasted coats are
sp*(!;-Uy ehie when thev are madi ni homespun. Vel-
-reteen h also beeoming inereaaingly popular for sport
eoat* and is generell) bright in color. A two-piece
knitted eostunu is a versatile outfit, since it can be
w«»rn -wherever sporting clothes are smart.
Crepe is very chic im- afternoon wear, and even
more *•** Sill *■ is is gaily print ed.   The cut of the frock
will varj between the straigbi and very simple, and
lhe more feminine, elegant type. The smartest on-
-..-mble usrs the same material for its frock and its coat
lining, '•'," costume noticed being of silk crepe striped
ut several tones oi yellow and brown, and having a
eoat *>! brown silk BCrgC,
Chiffon dancing frocks in every colour will be c-x-
tremelj popular, and will show the use of ribbon and
flowers The smart I'arisi.-nne is at present showing a
oar!hilly for frocks in geranium colour or cerise, and
of course, the deep oval deeolleta*-.'!' at  the back is the
smartest line for evening,
The slipper, irom all indications, will lead in the
Spring mode Por day wear kid. patent leather, brown
lame alligator and crocodile are exceedingly smart.
while satin lame pumps and sandals are favorites for
dancing. The smallest decoration for a shoe is a motif
placed .inst outside the instep.    These motifs are usually of kid and often match a piping   outlining   the
The cut felt hat continues in popularity, but ai-
u >s i* is narrow of brim, and high  oi  crown,  the
s.oatlest crown being dented along the Ton. and SOUte-
Vmhn surmounted by a feather pompon.  The matching
(1f bai and frock is most important this season" and es-
peeialh so In past.l shades, the hats, of eourao, being
amartest when of fell or hankok.
-
'■7;
ii 18
THK BRITISH COLUMBIA RETAILER
l-Vbruarv
Mom
h-Knit
iONARL
•?*•**
Uharting
like this keeps
Monarch-Knit
Sweaters
moving across your
counter at a
profitable
rate
O M \
SWEATERS
m
X
■V.«i4r,iraii,.„
/J
*-<—
*C*
raw
IS so,
it^Jl&te*lmm,
'■T^ss*r.       , •'f.'^.LHSWai
1M£	
WSS^fia&M*'
).-.,
,t  ■'
>$4
'a? ""TT'-^M?^
•'%«.
It #:■:
JS*;
ii-*>Z£!!P.?,*U baiiL^^
■Ml*
*»aae ^.Jv™**1*!^
s55SlaftS.
*   ., IS THI-: BRITISH COLUMBIA HKTAII.Klj
1925—A Year of Colourful Fabrics
19
Soring   rang*1*-*   "f   cloibiin-u ibouts by Canadian
i_#li rturcm Indicate that in tht matter <>t
j., .. .. nt i»f n»w atyl    iiid lhe um of new fabrics,
}if*\        em ■ n r»-e<n'»l as «**i»e *»s tb*  mux! limgrfajsive
[ii  ?h*   hb*lof*) ol thc clothing trade   There
?h-u .» c«i-i«ral re-cognition of the fact
il ur* sfiuni* gn ill * itll I HOI) to tin- h .,*-. j u(
fn  giitg iht*ti ast Irobes foi not onlj in ?b»-
v .*?•■-•■*,. t»«t iu thi mon rotorfu     brieatbal
■ •   ,.■■■>       oa *>\&yo. "■■» m d    *■;*•.'   -»    .-.ppar' ntly
Ui   - (forts Iti prodttei gam * I li thi * givi ll
»-  •  -.itbtidtd oppQftUItith I tO in.A«
i *   thi custom***   Proa * I
<itaii I'loihinv manttfaeturvri havi you* the ?-■•<.*- v**\
.  (tyibti **** rmettta that tht tn»d« haa ever"icvii
\\-,*■'. |]    <.brbb'*tly ins|*r-*.***e*i bn-Mv-*-.*-, j itlook foi tt2fi
,«»d »i*b ibi* iia<*hiiig oi wtperiot gan nits   i**r   the
ll
M*'
W     .4
■   t
>p
I
I fl*
1**" r    1 a! \ »   !!
i!      ' * i *
1             t
.- -.,-. fi,*« -«     No"
1   fi Hi |}| • H '
• .j*h4  tn.
|      ' M
i-iil   ifi dn '.
1 -   Vr ■■-,:'■
i m i. |
1    |
* it.,       *.9*   ^ , |R                     *.
1  |
Itrtra i
1
1        „,
'■      .             >    V,       «';■...
.    *
bens"
Mil *■'%.
■>* iii m
..,"'-.''.-
A *  s s»**■' -A
A Colorful 8ca*on
I    katbtedly, Spring 1**2'
M  wo   -    IkhJ
rttli thi Introduction ol *om< nl ag inn
and startling   sh**u$?h not  iwcesaaril)'  b»ud   idrndi-s
'•-•< ..-    imottg thi  iw4wc*l *»had«**i l»* in* i ' '
III liviitm^Wi   Iml   thi   Softl |   ' |]  ||  btss A sj*. | k ■-.
tiMrt?  .*•  j>>"A«b r*'d « ffi   I      I*  ts  iml  ll* ci *>*** iril%    •  -*« * 11*1
'-•       M''-  v  | ,j|*j   ,4,,; „., . ,;; i  |||t>a1 «l*.ll oi tltXp*
' bt*\r   iotv
it k ■ •annie-a ■
HI      IH|>
I*   '-■        '      '.'■ liVMT i       ** !
noei    at b»?< t li  |)m -... irkei    I
4 .-a-  M   ol!   Ktv.W ts-,   ' ■
rflll to the tan "»bad< s.
• ad '     • ifi Mi-M, ttb«* nrt*tlirl a brown season in sh**
I   i  ,h*!.-.,v*   <,,».,, 1-v   •..       Mm   •»■«■    i„-u    •.'■.■.•'Mil's
,(»,.... <...
■-   ••'t.T!   'All!    tn   .vV  pr,iliitbilt|)       W-*     '*}     OH
— *«ueh as thi jv»u«b»*«l i»iu*. t*rtM«ian blm  ,f*"
I'i Ihi l.iw-nd«r aha^lm ihrn ari mixtures *'■'■ red and
**1 ib  aomi   • on blual ion* ol    row      <{ -Hi *,,?*-
; ■"■■■     -1| bin. ami s,r «     '*   ftlao   ?»* I
Iread) indieatlomt thai thvar >i,,w roiori
" well with thi Iradi ami lhat placing bitsi
nonu »»( lhear strictis nets imvelties has lH*eit
"*'\'-. vir.*'      \V|!b,.u'   .bojbt.  tin \   p||v«   atl  • ■
a turn lo thr attltiitfi and overcoat business,
' ft <A?tu* «s tb.   appeal   oi   thi   retalh r  '"  ,l's
--;»>.' injcrl urw ••HtlotHiiiMii ini«» th*-** aalesmen
lh( lasi aimlvtd^ ait tW hm-h wl*«» will put them
* i ■      u ii.
IIV  *'»>umiiii* r
Slripcn, Chink**. Plaid*
"'« onlj in the colum us. d. but in thi dealicit oi
!* * (b* Sunny buaineas vull b. coiudderabb
: tip   ^hijus thai are nomewhai wow cow-
V(
ll,
»pie«otia though stfll retaining all the elementa ol dig-
»«>■ snd purl taste will be m u*. cheeks nnd plaids (the
la»«*r particularly in topcoats) will be seen more than
ih former icasoiia There is a larger showing of the
liamond pa*terns.
Sports Clothes
I« th> r«alni of sports elothes there has been a
'"«"•!» hirir* r shouinj* in the variety of fabrics and pat-
termi fn the United States there are probably more
styles being imown because men across the line make
frequent use oi their sports clothes than thev
do here in panada Americans make more general
um ,if their imports clothes, wearing them on occasions
when the well dressed man in l/anada would not wear
them The style development in Canada, in the mat-
tei ot aports elothes, is more along th*- line of greater
-utility and refinement in a garment that is used ex-
* fusil i h foi sporta wear,
Stvle Trend and Tendency
In Canada there are two classes ol clothing man*
* m;-,?.   '.hose who create their own styles based
'•     *     Mvnd in other leading countries; and those
•  ti'V?:- si!:sttttt»ly  copy  the  styles produced  in  the
!"ns!-d States To the former, the lounge suit which
k noa reaching tb«» peak of its popularity in the United
States k somewhat of an old thing. Canada has this
•-nit Ihrei seasons ahead of the United States and while
V Veins n.-rc nuttint! out the baggy, loose-fittinjr
wnrments. the Canadian manufacturer was producing
the more refin-pd, eaigr-fitting, well set-up coat which
stylists a< roas the line are heraidina as one of the fore-
it . s* li |d< PS of the sartorial world for Spring trade.
vd! further improvements on this suit have been made
thi Rnrtng trade of 1825, improvements that add
digtdtv and "nod appearance to a stvle that is becoming more and more appreciated by Canadian men and
vouny men
The double breased suil is havina a better tunings
* m it lias had for some time and there seems to be
d. velonment in the demand for this model that may
j»von reach much greater oroportions as 1925 progrcss-
. s \\< u who knOW aav that the double breasted model
la not fOT CVi ry man. that it should be sold more to tne
slender tvpe. and thai it is because aalesmen do not
ntndv tb.ir tvi>es aud therefore, sell the double breast-
m)o to men who should ueu *r wear tb-in. that the model
has not n more general recognition by Canadian men,
Npw Shades in Evening Clothes
]* is of interest to note that eolor is invading the
| „,, 2\v of CVenins elothes in some ol the stvle centres
„-• the world Pull dress suits in verv dark manmn
shades such as were worn by the "dandies" in the 15th
,,/tit-M-v have made their annearaiice. It will be re-
,. mh ,,.A ?ha{ fche Prince of Wabs and Kino Alnlnmso
„f Spain aponsored this introduction of colors into tun
,1,-^ suits some time ago, by wearing maroon and lav-
.vtidet* colored *iii's*
io.
vv: 20
THK BRITISH COLUMBIA RETAILEB
February
DOMINION
LINOLEUM
 re the months to -jet ready tor
(dan your Spring Campaign NOW
Spring, the big clean-up season ,»f the year will he ber*- before you know it
Anticipate it. Prepare for it. Be ready bu* the big demand that always
arises for new floors by stocking ami displaying Dominion Linoleum and
Dominion Linoleum Rugs. These are the popular favorites, ?h<- easiest of
floors to sell because women all over Canada know their value ami are wilting
lo buy them for any room.
And they are better known than ever this year.    Our cross -word pu/vh- eon
test of which you have read iu the daily   papers was a huge HUCCCSK    Thou**
amis upon thousands from all over Canada entered the contest and every eon
testant has received our Cross-word Puxsle Honk, every page <*i which is rich
in Dominion Linoleum selling talk.
Regular consumer advertising is now running in farm papers and magaxincs,
while early .March will see the launching of one of the best and most eompiv-
beiisive daily newspaper campaigns we have ever undertaken,
This will be a record Spring for Dominion Linoleum sales.
Send in your orders now and ask at the same time for any
FREE disnlay material required.
OHdoth & Mm Company Limited
MONTREAL \<>
THK BRITISH COLUMBIA RETAILEB
21
jjgtfEU KNITTING MILLS ESTABLISHED HERE
1
KntCi
Ti
oftfo
\
. **!«bJi**.btn«'iit nf n branch   of   tlo   jantxen
Mill*., of I'ortlaitd, Ore, in this city ts of tm>
.. |j |o Western I'atmdaV*-. knit youds 'r.ub*
n4ness haa been aetiuired bs \ V Cohen
livcraal Knitting Mill* Ltd  and special maeh«
turning out matttaati ia imtoinu nulla will be
m<*tail*'d In tb* local plant, si n emi ot gam* 140,000
r. ,„ h i i>ntcrpr»H bi owned -ami will Im* operated as
la-Wdisn rtimpaitj of the t m,»*r*»..il K nil ting Cum-
htt! i«' liH'tHn .'•«» ilu- .Ciut*«*ii Knitting MilU
t^anads   Md    Tin- Jattfxen *wthnuiuy
ut wbleli ndvertiaed in the Btatea and Caulk* Kyinholle «*v«i di^m**** uti* has fai am
j*.»ji*j|«r d*■■•*■«» rat lull   1*01   wiltdftMelfla   ctl
>.,-j«.<«■»■"•» ft  *wtt i*l!s4«-',**■% \   5?■• "•■ .1*.*'   \n  bunim-v*
■ -     o, . ..,<■ -,,        ..-. -i ittiiiti iii n >m«|> \% tii knitted
■- having been tntitetl out by Ihi meal eompsns
'V> ill •-'  B  fefj good *olume- *»f ho*tm an
mtitg v*.-!1**'**
EVERY   MERCHANT   HIS   OWN    LETTER
WRITER
IW 11 R m
ui i
■ tttth t »•*.!■
A ai
I,  C  riper*
it ties ll) •ii-M^'M?* *i tttib ih«" rtmdiikm ol his
■ •■••    I* - i r  simpl) tl - ai"      i ceai ii **** lam 5-
;: ioliari in a dietaiing i  i bin«    Mr-cad} Pip*
m*i> •"St *  Vc* ft t * - **   -7   "oomI  Is 11»*r****.     lcf-« "i.    hiltti ti r
*hlel   fi     ,■.»■-  "ihi'*, vt-fittro  and noti't-t-*!iifieii i! y«»u
•• * i   t wr i ot a riffi n -«! all
I'm- rl ii      1     en   Ihiii from hi*- l%   '     •*•*" ■■■ "*"
•. Im heart »■»'      mtng !«*H hecuws he onteourti
*H i i pHitora In Idlers    It**, nth* i liked letti aril
tft  Iti tl   v. m i Killed along, and tin Hperbai
• ".»;   Ihimii wi grvw   bad titan i a pinna III I'SehailR*   "'
iriii'r*, into j*tbiM-f«i. manufacturers and others    Inti
.   Ofl  b'Hi r   wHlilllf   sVofiiiv   aiol   tell   ltifit*u ll   '   -
eireumslanee« which «oi?«H retailers by tin-
Ir d tb.osv     MS
i uvd to **i%y ** declared Hpeehant to me, "*"! il
I ton|t| frceh forgivi ihi mail ornei houses Iheir -sins
-       i**0onn if th* \ would porreet <»ni ain ol omta*
'boa to" hook «*n rviail leHcr»writing!
\ '?! s# II yttn a treatb
(»)*««- it
i.**f.
m] ot!
ii aeneral, but th«-rv\ oothinn to help thi re-
isftVi in inn prettj lit lb idehli   l*«rt oi a conspiracy,
Ai • dp. rham had aa wneh privacy as moal
i\«   whieh t" remlniseeol ol tb. I nmn s'-'
- ''". a '«**•** toluulen il <v traitw urnvi iron
««uib t-ns! and w*si    ll< waasuaeeptibli I*' in*
Interruplinnfi   H< had a thousand and one
;dh»H« ih, buaineaa lo attend to front reporting
agi to tin Jolils» tn haasing ou the attthenticuj
i whieh S«»*»k*«l phone) to young HilL who was
•' lhe Iradi   and buying foi a hungrj buidneaa
" n whlh s
"> Piperham had a few minutes m which hi
•Mate, he told me th  bookkeeper waa typleall)
the midst of tanks which il was sad lo inter-
Mli'    He might even he out of the store, collecting
'!" I'lmiit put in a dictating machine, goi accus-
io the Bpparaius, drove thc Imokkeepei until
*t*onnge could understand bis mastcr'a voice,
I ioi
son
nan
ihb
i il
>'i i
in;
and solvwl hb lctter-writing problem.   The machine
was a ii. is elbow as he opened his mail, and every let-
ler which could be replied ,„ i„ tm ol. thm lin;s ho
,iin,hl ,,n':h- !,,^J"i!* and put the communication iu
* P*h !,»! Wing. He found that he could dictate about
twice aa fast to the machine as to the shorthand (linger
Sbe bookkeeper transcribed at his convenience-ami
with no time taken up by dictation, he had more of tin*
lattei
I arould nol put myself in the position of declaring
lhal merchants already know well how to write letters
th-ir problem is entirely in finding the time. No
elaiai of people- even trained correspondent**—but
what can learn something about letter-writing technique, Still, ibe foundation of store letter-writing deficiencies is the act of adverse circumstances which-
because of tht nature of his business, the dealer must
contend with \Vf fm him any easy, convenient Office
routine Tin time he can find for letter-writing is
miit'h more apt t<» average minutes daily than hours.
That is why, iii attempting to till in a very brief
aray, the need Piperham complained of, as left unmet
by the man-order houses, I am very disposed to principally consider system.
As tlo rigbt system funk care of Piperham's prob-
I«ii5. sn will i? aoivc others.
I know of no sini.de habit which will systematize
rorreapondence as that ni the daily clean-up of all let-
m> which can b* replied to just as tiny are.   Every
unnecessary time a letter is handled is correspondence
,• futilety piled ap.   Because it was unattended to,
and lav with other accumulated letters, I have observed
retailer handle a letter easily  twenty  times  whieb
.-ould have been answeretl with four fines the day of
it* rve« ipt    and then tiled.
In getting to other letters or papers is the unanswered Sent-r so often as absorbent of expended effort
as a aponge   Answer the letters which you can answer
right off the bat, as Won after receipt as possible. Then
lib- the letters
Borne letters require consideration or investigation,
and reply must be postponed, but the great majority
Of letters can be answered at once. 1 know nt some
men who actually answer letters as they go through
then mail Thev'tind. as anyone who will put the prae-
!!,, Into use will, that if easy-todiandle letters are
taken care of immediately on receipt, the problem of
other letters i> mightily (amplified,
I am personally a believer in special form aids ot
Ike merchant letter-writer, Doubtless these haven't
(be pretty, finished look of a regular letter, but they
wilt enable the dealer to    reduce    his    lctter-writing
labor And a prompt sufficing reply, or other message
mii! when il ought to be sent, can stand all right the
facl lhal around the edges it has a machine look.
int.- of my friends has a special note-size letter-
bead with printed salutation- complimentary dose and
signature Above tin* business name is the line, "Informal note from." This little line takes some of the
imnersnnalitv oul of the printed things referred to.
|! is wonderful bow wilb some of the standard details
. nf of she Way  tb«* handling of a letter becomes easier.
l*l„. a.ii. is actually omitted, too, the printed line being
used *'Date ;"» postmarked "
I think of other men who use postcards for a great
mjmv communications. Bverything but the letter itself
i„ printed on the back of these   lhe address is written
but onee, on (he front
v: i
7 oo
THE BRITISH COLt
^
W
%T
.'V^^fci-^*'
UGHTHOUSE BRAND
Triple Stitch
OVERALLS
"Always on the Job"
On   farm,  in   factory,  construction
and   railroad   work   and   wherever
overalls   are   worn   LIGHTHOUSE
BRAND are giving honest wear and
saving the workman's dollars.   The
triple  stitch   means  triple   wear  at
the seams, and no puckering.      No
skimping   of   material. — LIGHTHOUSE BRAND are made roomy to
allow of easy movement.
Sell UCHTHOCSK BRAND,      the
triple   stitched   overalls,—and   sell
satisfaction.
ROCK ISLAND OVERALL CO.
Rock Island, Quebec.
R. M. Foster, 3544--32ad Avenue West
Vancouver, B.C.
MBIA KKTAILKR February
Learn to Write Brief Letters
There is an art in writing short letters, an inval
liable thing when mast tied by the retailer.    I have observed that the full si/e letterhead doesn't tend to develop it but that a correspondent pin up against post
card forms barns to write briefly whether il "comes
natural" to him or not.   The arbitrary space limits of
lhe card continually develop brevity.    And for all but
ihe exceptional letter, brevity does verj well.
Though conditions be againat letter-writing, tie*
merchant  can make the Ins! of tbem.    I  have often
wondered w hy more non do not have an auxiliary offid
up front.   Consider the situation of tin* dealer who
must do office work  faced with tin- possibility at all
times of a call t«» the front, when- his help is needed
in waiting on trade,  Consider again those dealers who,
at certain times iu tin   day, must  unaided, or largely
so. "look  aft*!* the stoic "
An   "up front" desk i* one solution    I'rom  his
desk the merchant can have trade tinder survey, yet go
ahead  wish office duties     It   is  but   a  few   «.tej»s intl
ihe selling fray ami baek again, whereas i»> inaki ihes>
expeditions from s rear os balcony offici is to losi •
greal deal of time.
Informality in writiny tools i.** not U* be opposed
Better a prompt pencil letter than m» letter nt all
We know of one store in whieh special pencil letter'
loads are a rcyulur- extensively used aid
And  we OUghl   ti mention  that   in  an euormou*
number of cases thc merchant's   problem   arises   hi
cans whib not having sufficient stenographic work for
j* regular employee, he docs have more than he can si
tend t" himself.   Then  an-   too    many    two fingered
merchant typist in tb* country, Tiny have ■ letter'
writing problem, of course The logical way to ameliorate ii h to secure the part-time services of s stenographer No merehan* makes money very fast when
functioning bs a two-fingered typist when ?h* makeshift arrant" -ment results in chaotic handling of Correspondence
When    the    merchant has developed S system for
correspondence he is ready to consider the compost'
tion of tin* letters themselves. Of thai I shall havi
something to say in another article.
TEETH
^m ***&.
THE UNSHRINKABLE UNDERWEAR
THAT ATTRACTS THE ,
1    HIGH GRADE  TRADE I"V
THK BRITISH COLUMBIA RETAILER
Shoe Manufacturers Association Resents
Charges That To-day's Prices Are
Unreasonable
Show how spread between hide and ihoe prices ii justifiable-Profit almost non-existent.
23
\ ■• s^or-on* di'l* no of pr»*»rii) slow p«i<*    ind mail
ufaeturing costs h«** btvii bb-d by the Khoc Uanufac
jurM-v -4iaoeiatSofl with the i»nt«ri»» Agricultural IV*-
,. b, f antra it tee In answei to charges tbat
[I   (hem **• l*,t iinr*      iablf **prrad betw»i i lln
priei of ttltu it flint th«* prieni ol ithoi * bu I
■'     'l,-A.   |»*» **« <;;*   |»r|e» %   .7.    >>,,,,.*%   ■■'   \   ,,»•,,-.,„   afl    '\
\ 1 \1l *. »
j     ."-,.-. *-.* i ■ the Manufi i Ian rs'  \.. i i
it-fti nut ih«t sMe-h «ild ami umatppcirted charges
:-.'- idlng, ami £'*,|,! iceoruiug to fact*, and In I e»nu*
, -   k'    | PHI    hai   WHll»0-«-|    lb*     •■»*!*   -*-*    U-. ft Sr-.S ?.;•." *M ?-■:"
i| (IMHlHltiltg   *b  - I   Knowing lhal  th»- makf^ I.   i
,-,*» control ovei thf priw al whieh ihi fiiibdu-d prtwluei
;, gpkl  !«« lhe  fmbllC       V.  I   ;s!   .oils?,   J.v*.««M   •    •,  v.  ' \, 7
■ i     priei pollev^ whlh it is eviiim**!-- ko^wl«d«fc*« *v->*
n*tail 4* iii* i* who, un«i»*r pcmwrnl Mimlitioi ->
.,■■* *■- break eVfit, I* V»rtt|ttat<
ts» p%p\ : o why sboi |Kic< s ii Idatn lhan in
- • > win ttai*■» ihi Statt*utetil ituo!**** fr-t lh« ttctober
Uovri imcntal PHeei nnd l*riee lodn-.-v whieh ihown
thai IIm* j»fv-i»#*nt nveraai a*h<d***al*i pri*n =" boat* sod
ihoci 7 less than II pei cenl bight*! lhan In Ml-3,
*l«    »bib   th*1 ptires oi  nil t-tofmoiiwliti-e*   mm wat-cr
\* .-■■ i raatiiitai lured 0 il* has H d hi
,: 'V pei h nt
l* b pointed »»«t that tin In* ft *aai la pn**. m ol fool
tea 1 b iml mirvasion-iidi" *--i*»im|*»:*s*f*»d wiih the advances
ad other 11 • * --•■< rj coma wll tb ■• foi imilai * ■
Pcreentagt
im o,..,,, m. *
prii * ns 1911
?;>•.
via
ll   it N   |»rfc-?*lue|%
v.-
1 product m
■ • 1.
:S ■ ; h
1 d iU JO'*»»»|ne"s
|  prmlu. (1
Hai
1  ',,
1 sod limb
t*
HI",
*»U" ,
i:.-,
vV,
s-e,
i;« /,
V, ' .
\\s\
I r**scut fact n prices of booty «o»lsb«»»s  $ 1 tit
1    fact in n««w el-osei lolpei war figures than "01
figures Indicate   Tb*** Bureau o( Statistics, in
P      i- factory prices aa brine 10.7 t**" rent bother
"'b\ has taken in averagf, though «m man> line*
"* ■ ■-■ i?»*:»de «uwbi«b Im.mk the advance is n,d> he*
»fl ind 25 per cent sbovi pr* waf figures
{b. statement i*«»«s on to exj^ain that, today, shoes
■*Uer  rnadf   and finisM than those of similar
md trade description befor-fi Ihe war   The pub
neb iinuv , \,, 1        iVirm buou us**! to be made
•lock bub tnnnetl leathei    Ho* lhe demand is
Wlfter, better ajol m*<n  .\p*im»\e 1* alb* i. which
'"'    undergo fi ehrome relannagi1 (armj bailor tan-
Mot mam yearn ago, there was n demand for
"lr    hoots rottghly made ami without    minh   finish
»*. s
Hi
« - sring ijindities alone were considere*!. In many instances the b,„,ts were shipped loos,- in boxes or'even
m barrela. and without laces, but today even work
boots must be carefully finished throughout and pack-
ed, each pair, in it* individual carton and with laces.
Ali these refinements have added in some measure to
She cost, and the manufacturers have no alternative
ttlt to mpplj goods which, and as. the public demands,
v *ork boots must bo finished on follower lasts.
ing llu- lit most in appearance as well as in wearing qualities, but requiring an additional outlay by the
manufacturer Thi factory wage cost of malting a pair
of men's w«»rk boots in the same way as iu HH:{ is higher hy about 66 2 I per cenl.. and. in addition, the extra finish now required, over and above the finish whieh
aas required before the war. means an extra cost for
wages alone of 8 cents per pair, and this is not a small
iti Bi OH shoes for whieh tin* retailer pays $2.90 to $3.00
jwr pair  including sales tax Of -1* per cent.
IV war prices of boots and shoes did not include
cither shipping eases or laces, which wen* charged for
cparately, whereas these items now are included in
sh«- pro-s quoted. They mean a further difference of
•\>2 or a cents per pair of boots. Allowances for th*'
cosl of extra finishing, for improved construction, and
rand ami la*** s reduce thc apparent advance over
pn war prices by .*» per cent or more,
Manufacturing Costs Higher
it is also pointed out that in buying his materials
nnd supplies, tin manufacturer also timls a large, but
apparent!) necessary,  "spread" between the prices of
tb* original raw materials and the manufactured or
*. mi manufactured commodities be purchases.    Many
oi the expends ar<* ItMl per cent higher than in 1918.
Shoe factory wages in Ontario are from 60 to 100
per eent abate the pre-war level. Prices of many materials ami supplies, transportation costs, taxes ami
•elliiu; expenses all are very much heavier than in 1013,
Industry is regulated atul supervised to a far greater
. stent than in pre-war times, and the cost of these new
ncrviccs i- placed on the manufacturers, Despite the
.*t thai eosts of manufacturing and distribution still
, iv high< manufacturers' prices of staple boots and
vho«s have been reduced by almost 50 per cent from
the *p*ak" prices of 1919. This bas only been brought
about by the utmost effort and economy on the part
of thc shoe manufacturers, under conditions oi an Intense, unrestrained and often very bitter, competition
for business. In addition to thc competition amongst
more 'ban 180 shoe factories in Canada, there has been
nt roup and increasinir competition from the Cnited
Kingdom, and our industry has practically no net pro-
lection against imports oi English shoes under the low
rates of the Brtish Preferential Tariff.
The duty of 15% per cent little more than offsets
the difference in wage eosts. leaving the Canadian mam
i facturers with m> protection against   exchange  and
other factors.   Also, there is the ever-present menace
muMMMifift 24
THK BRITISH COLUMBIA RETAILER
Cebruarv
of "distress" stocks of shoes being thrown into the
Canadian market from the Cnited States at priees
much below the cost of production in that country.
Many shoe manufacturers in Canada today are
receiving less than bank interest, and iu many eases
absolutely no return ou the capital they have invested.
Since the war. close to 90 shoe manufacturing firms in
Canada have failed, been forced into financial reorganisation, or discontinued shoe manufacturing because they eonld not make it pay. The casualty list
amonjrst wholesale houses and retail shoe merchants
also has been exceedingly heavy, limits and shoes are
being sold in many eases considerably below the present cost of manufacturing and distribution.
Analysis of tin* selling price of a pair of men's
medium-price shoes. Ooodyear welt—shoes of a grade
sold to the retailer at about $3.65 or $3.75 per pair, including sales tax-shows the following approximate
figures •
Cost of materials  4*2',
Labor (factory, shipping, etc.) -10'«
Selling commission to travellers '»',
Overhead, including rent. fuel, power,
lighting and all general and administrative expenses 1"''
Royalties	
Bail d« bts	
Cash discounts
Sales tax	
Margin from whieh the manufacturer must
meet uuforseen expenses and all contingencies, abnormal credit losst s- losses on
stoek. etc.. and find his protit. if any     "JC,*;
Total 100$
It is emphasized that none of the items in these
costing figures offer any possibility of important reduction under present conditions. Tbe shoe manufacturer would be delighted if he could make a profit of
:tl/> to 5 per cent, on his sales, but competition is so
keen that profits have been exceedingly meagre ami
very few manufacturing linns have been abb* to do
•■ ***3
more than "break even." ln fact, some manufacturers
are only figuring on a "break even" basis at tin* present time, in order to keep their plants iu operation ami
to hold their organizations together. In very many
cases heavy losses bav*' been incurred, even apart from
depreciation of inventories. And in this connection we
may add that not a eent of dividends is being paid by
any shoe manufacturing lirm in Canada on watered
stoek.
Present priees of boots and shoes are almost, and
in many eases actually, a no-prolit price. Competition
ensures the lowest possible production costs, with every
manufacture continually striving to lower this cost
by increased efficiency id' plants ami organization.
2V
2»*,'*
EXPERT  DECLARES FOR WOOL FACTORY IN
BRITISH COLUMBIA
First Unit  Should be  $1,253,000  Employing  Five
Hundred Men.
Sir John Viekars. president of several woollen
mills iu Sydney, N.S.W.. who arrived in Vancouver
recently aboard the "Aorangi" on his way home from
London. England, declared that there is a great opening on the Pacific seaboard, north of the 49th parallel
for a woollen mill, and contended that it woud pay to
import wool with the present duty on manufactured
article.-, from the Antipodes lo British Columbia, and if
a plant cos!ing about £250,000 was founded with experienced textile operatives, under sound management,
it would absorb oiHi employees from tin* start.
"I cannot see     he stated, "why it has not been
done already, although I understand you have some
mills using imported yarn If you import your wool,
and carry on all processes yourself, you will build up
an extensive business, the most valuable of which i>
those auxiliary to tin* main factory.
"1 am surprised to learn that tin- textile Industry
has nett made mon progress in the Pacific Northwest,
iu view of the protection accorded by tin* tariff, and
the expanding market which exists for tbe purpose of
absorbing your product,"
sii John showed considerable interest in the local
wool situation, ami said the time had eome when the
dominions should develop their own woollen and other
industries In Austtralia, chiefly in the state of Victoria, they had about fifty woollen mills, and on thc
whole the busineiw was very prosperous,
sir John was on. of the expert commissioners who
advised the kustrnliau <iov*rnm*ni on tb«- tariff pro
lection to be accorded to infant industries of a special
character in thr Commonwealth
MONARCH  KNITTING COMPANY   HOLDS  SALESMEN'S
CONVENTION
Ductal ihe tt«ek of January 'th. th*- talcmen »wt s awe
ber of the Braacti Managers of ih»- Monarch Katuioa Co Um
Ited, mei la convention »i the eompany*! be***! office us Dana
Vitle
The executives of ih«- company set great beUevw* in no
representative! thoroughly anderstaadiai tbe Hue ami betas
able i«i im** on ta understanding «>? MEonarcthKail values to
ih«-ir customer!
with ihi« in mind, ih»- conreatioa orst so Arranged thai Oo
talesmen deliver Into everj "reason »tt>" «>f \i ■• .*,nh qualit]
Standards In manufacture
The style expert of ih* Monarch Knitting Co displayed the
range of iweatei planned toi fpffnf telling, ana tn no Intel
estiag fashion, outlined the greal Importance ol ityte io Sauted outerwear,
U»- gave tii*- men no Im resting gttmiMe «>i the reason?) wbj
Monarch-Knit outerwear leadi th*- style* m un* Bald describ
i:>K hoi ityles are bom nome to become tt passing fad, othei
a lasting fashion Monarch Knit ityle tervtee, h»* pointed ooi
k»-*-|i,i the Monarch line right up-to-date, ensuring n»r the re
taller the quick telling ot thii fantom line
an Interesting Interlude wai a description <»t whal happen*
when an order reacbci the factory, whieh helped lo make
clear the necessity of the Information naked foi *»n ordei
forma, of bos orden past through the many operations ami
department! until ii i* packed f*M shipment
In a itmitai way. the >ain. hosiery, and other knit-gooda
were discussed ami described, and on the fourth <ia> of the
convention the usual advertising planned foi ths Moaarcb
line In 1980 wan ihown to the men. each talesman receiving
a handsome portfolio containing the Drsi group ol sdvertise
meats i» be used In the sprtni
Professor Ferris, of the University <»f Commerce, delh
ereii an Interesting ami Inspiring address to the talesmen,
and they lefl ihe convention fully equipped with an even bei
tor knowledge ol the Monarch range Hum ihey bad before, and
a determination u> be of real merchandising service to Uteli
many friends snd customers among the dealeri
After tin- convention, the talesmen were the guests ol lhe
company at a banquet a* ths Victoria Hotel, later attending a
hockey match. 15
9i*i
THE BRITISH COLUMBIA RETAILER
25
The Pro-Rata Contract, Direct Selling, and
the Credit Man
p rsonal contact the only factor thst will smooth out th? wrinkles and rough olaces in business.
v
* by Charlea V Whlfeman Oklahoma CH)
..Ani of ib* Satbual iv*.«*.d l'o..k<---, w.A
I ibi Kstlottal fnuiH'r*," Aaaoeiation Jai
■y. bi convention «t Cftteiitnsti, t*hl*»
ll . | road llmkeHI A-vMoriiitioii   ,,i wltleh
.. t *u ?'».<■ i);v*»td* ".*   li el* hitnofvd ll  .* \*m\
»„, ;*d«lM-*,* %**u again* aud ^ gives -
•*  bring you greetings froo out tamei
friciuls h
in!  ini   n
, '
|-,{% f*..r«n »»* >■>»»••
,.**, | »alibi ill*'
.......
ibi*    Itul
it is up t*« ,;
->.nd sn Her .
t «HH aa) ll bi   lf • **"n * *4ns'8f*/'.
I        .    .  • , .    I      n,l   b-td   t"   '- ■  - M    *''.
de
<*th*
flartsi
1
the   |
ami
to hi
1
i< V,
me -
bail
ind
!'•   ||
. . , - ,    lo mi    mi - ial Ion that h*   a si   not
.. ,  j|  . j   ,,, rwti ,\,\y>. i .til 1 had bul I *
«dd it si a Mgtwr pries ele   *"■;•*?
I   tut  t   * ould  -i'dun
iiti the oth« r  nan*i  *<
' ' *,-*,.••    make an m*
-    ■   -,   iwwtk-irtion   s*l* tton. i«»    »«■»»
.   :     p1,  n ,sjH nf health    1 «"»l'l ' '
** . »   ,.» huti»fs   \ mi
; •*.;, rJnrmatMin *»n« to «-■ j
, ,j| || i,km to «n**> snj ol «•»■ &«*
i   ,    i„.*,* «ft \U<\ ■faint- an*l
\o in kfioa we havi necn in***" ■
i,     ix    »i*L*ardi« ** ol
aa nt »< railing you ■*< <••*'»"* * ■■
irh il was m**e*es*aary to rut down }••"* •
■  .     ii t    >«    l   l.,    ,   l»n*   (**"  I** '*
ill a I   "John Smith *li*!n I dellVl     -
ati i ■• (nil hi ks honest    i*i *« ; ■
. pHeea you **%*H g«*« b«M^>n^"•"•
•»--iih'»ui trouhle, , ,, ...
t .7     *\b* t<   voni "lv
n \ estimatkw thi* >** *>»»• l""n     ' -», *    ,  ,„,
Ut 1 ' ,     IS    11'
, l!  WWW      ■■ .
, Ihsl l knot of whereby rou ran esUnitso
. and good wilt u *iui.wi> snd etreetivci;
* dnre bat slated ,     »$.
vm. l think the eatinera main sWgma.
* over^eUiitf on fn*«>'-   h ",]-[ J0   ,   ,h,
-ut g maximum production ami sen «      . ,
*Hcn, in fact. ih.y shouhI «f^  *lng lhi,
»     »• i       ii      .. ,,-.i,iu'tv      I el'"" '   *
>diie»ton and sell aeeoruingij    * , ,t
poeeilnw  rou would ncldom then be forwo i
*ho,t deilverien, Ihu* al1aYvfaitlii« l^i*rjli,
era rn i*» unfairness ot th.* pro-rata eomrae^
, t .    i   t it n eul:tnti'x  "
I the name tune, he i»«"f" >fwi " •
Mt\v»ll,eonn,Mov    iW^^^^JfiS
niw the other f.dlow everything else, on j ^
eoot.d.iHv and itood will ol lh« r,,,» ',,
- with    Von ,*a«t win.' rour Bompcuun
-1-" md beat him it ft own. J*wufl , wiil
that vo,, enn do ii.ni will hrtnn shoflt |^
..r<  im
I    -
,..i  fi
-*1 wuJWenec any quicker or more effectively than
thu*-- things I have \tss\ been relating, backed up with
seqnamtane  md personal contract.'
Ia mj opinion Ihere is nothing that ean equal per-
laet in smoothing oul wrinkles   and   rough
plates in businettt   The old saying, "To   know   your
eij^hhor is to like him,"   is   absolutely   true.   How
u■■'    -v-   il is to transact buaineaa with men you are
aell acquaint I'd witk,   Prienda doing business together
hvay* l«»okinu for something to find fault with.
an ton eliminate W per eent of the trouble
tmn through personal ai'tjuaintaiiee with the
peopic you do business with.   While 1 am on the point
of good will snd eonfidence* 1 cannot overlook the fact
il w at leh easier t*> tear down than to build up.
' •■■'■ Vuukji *.' aimtit credit departments ol some matt-
ufaetureri    l* »^ *generally the ease that the head ot*
dep rti cnl i*- wsme'""hard-boiled" guy that knows
•' ii    * i "    idling *au\ of the game at all, and can
ar down bioh good will in one letter than the sales
department pan huihl up in sis months.   I was talking
one si my jobber friends on this subject a few days
;;.. :sn dthts \^ the tmbstance of what he said:
'The heads and sales managers of canning and
o mnfacturiu^ concerns will eome around onee
or rwiw - >* sr with their brokers.   I enjoy their visits,
•    like them, for ihey ar*- open-minded, tine t'el-
I Would lik*  to do business with; but they
>: iv< i   •   I ird*boiled' uuy at the load of their credit
departmeni ^ho thinks everybody is   a   crook   and
uti'.s -;.:     | ia.'a-av, btter about    some    little    swell
lim, whieh is nol gtotten up 'according to Hoyle*—at
least so thinks this 'hard-boiled1 credit man—and rubs
• \ tot the wrong way After two or three sueh run-
injj -a\'2 -h credil man. 1 decide I'll just forget about
lhat packer ami huy trow some one else."
Mind you."  be says. "1 make this deeision in
of thi fact thai 1 really like the sales manager or
tiwm r of the factory, bui life is too short to have some
nimbi   dc I, '',: I'd boibd' credit man do everything but
rail n   a thief over the small sum of a dollar or two."
\l      listen! Then  is a loi of ""food for thought"
in this   if l were in the canning business or manufac-
nrin-fj Imsiness, I "o\th\ never permit a mean letter to
■ „ s, nl oui i" anyone, not even to the porter around the
li don't pay I and the   saying   that   you   ean
* . ♦t..,,, ttrttth vinegar" is
..Ml
moi
,,u I oav . ami ni'     '"• ■ —    . .     . •        ,] •
^flUwith molasses than with vinegar   fa
tl u mbiwl several Umw brf»»:  A ',ll-v
i""k:" •';,:.• !• iM.*.-».'-rvV'msT,*<m
"""fi ,    Youcaii'l got »to»8 wi<h0?1 h"        ...
:i J"1,1" i   v..,, .Lm't employ hto lor any i-hai-
g^JSVfa, yon tcjseB yosx m™ «***»
'-'v;;::v;;:r;V;::':-iari">-^---',w,ii'"i'
;
  - *        * ^-aaaa 26
THE BRITISH COLUMBIA RETAILER
February
certain territory and then pick ont a few of his good
customers and quote them direct for a less price than
you gave your salesman. Do you think this would be
fair? No, you don't and you would not do it. (Jiving
a buyer brokerage, or selling through buying agencies,
is the same thing, only more so. It i.s not so much the
amount of brokerage lost- but the principle of the
thing, and yon know it gets under a fellow's hide to
think the man who should be his friend is trying to do
him a dirty trick.
Thc broker, as a rule, is loyal to his principals, and
the compensation he gets for the high-class service he
renders is very low. You have more than a salesman
in your broker. You have an executive. I beg of you
to treat him fairly, and 1 am glad to say most canners
and manufacturers do.
Canned Food Week went over "big" this last
Fall, and as usual, the brokers were the big force within thc wheel to put it over. Canned Food Week is a
real opportunity for canners to boost their business. I
repeat here, as 1 have said before, no industry in this
country has such an opportunity to advertise its business as is presented to the canner by Canned Food
Week. You have mediums of putting your wares before the public that money cannot buy—civic club
luncheons, radio talks, displays in show windows of all
kinds of businesses, etc. Any other industry in this
country would pay almost any amount of money for
J. A. TEPOORTEN
UMITED
WHOLESALE DRUGS
PATENT MEDICINES DRUGISTS' SUNDRIES
PHARMACEUTICAL PREPARATIONS
308 Water St.
Vancouver, B.C.
*ajMOUTH.Ht
*SZW.t£~m
Bruises        Sores
Rheumatism
Soothe the tore muiclei or ligament! by rubbing in Minard'i Lini.
ment. It penetrate!, relieve! snd
heali. It eaiei inflammation and
reitorei the injured part to health.
Splendid for cut! and lorsi. It
sterilize! and head quickly.
such privileges as these. Therefore, I implore you canners to wake up to your opportunities. Take advantage of them more in the future than you have in thc
past! Kverv dollar vou put into it will pay vou tenfold.
RAYON'   APPROVED IN GREAT BRITAIN
After considerable diacusaion of the subject the
Silk Association of Ureal Hritain and Ireland has de-
«ided to reeommend to the trade the substitution of th-
word "Hayon" for the term "artificial silk " A council of the association has adopted « rcaolution signify
ing its approval of the adoption *>f the word "Hayon"
as a descriptive term t«» designate the fabrics and yarns
hitherto known as "artificial silks."
The secretary of the British Association in announ-
eing this decision, adds; "It should be noted that i'
would be incorrect tO Use the Word "Hayon" in eon
i.eetion with 'silk' as for instance 'Hayon *ilk* the ob
jeet being that by eliminating the word 'silk' the UW
of one word "Rayon1 as a descriptive term for all class
es of artificial silk shall prevent the occurrence of ease*
of misdescription, Gooda mad** from artificial silk
should likewise be described as made from Hayon,* as
for instance, in the case oi artificial silk hose «»r stork
mgs the words * Rayon' hose or 'Rayon1 stockings
should be us* d, ami ho on,"
Tying Tillicum
To Publicity
One of the most SUCCCSful SSlttS methods for
Tillicum Toilet Tisue or any other line of ad*
vertked merchandise, is to make an lmpfe8dve
display featuring its advantages and priee.
With Tillienin one "puller" is
a pyramid of rolls with t card
telling of the full half pound
weight,  softness  aiol  strength
its price,
Try that and Watch a Caae Disappear
Smith, Davidson ft Wright, Ui
MANUFACTURERS ANO WHOLESALE
PAPER DEALERS
VANOOUVER
VICTORIA
^^^m i'i-''
T'iK BBIWSH (OLUMBIA KKTAILKR
TIPS FOR LIVE CLERK8
27
WAYS TO WIN PERSONAL OOOD WILL
INTERNATIONAL BUSINESS MACHINES COMPANY, LTD.
ELECTS NEW OFFICIALS.
\\
li
'
it the vhdtot wills thi big police 'b's**'" Wt
merchant.   "A**k jimmy   he*U knowl"
>? fri»*n<l    "If he haa been In thc tiorc boll it fof Jimmy *' *■
j iras s clerk    Tht nioty cams out, bit bv
a.:% i e|«-rk wh*» ft*ni«luou«dy had cultivated
(clotting r**ji.*»i*»iurr g*H»*b%il|    Nut ordinary
tm? % personal variety *r*trrro**ly effective iu
t* -fUatomers fr*»m he«-«linj? th«** man down the
, drertiaed eni pr\*v*r mb'%   Unr <»f -Jimmy**
- - ,', . i dog**!
behind a counter in tin rear, Jimmy whU
1    police «l**i! r*j**»j*i»n«tr*i ,»,** though he reali'
* ,*,' iM. up   Wish a imail, yb-rfnl bark, he
d from slaht, to reappear i i*-* moments
imrni 1^3^ gt** n Kim some wafer, *' the di sh *"
trli - ing
tri j
Ll i
>?     .Ml     le.     !«   31     5...       'V:.*
n*-k al J bam j *s   Kol
t%Hij« i»«i Hr n*,.-,.|i
1 tiki
ll   . ...   ,
d
11 it   bft*t   sl!„"   *ai<l
I ul • *-■ *!«-«| io ilogs, A tut kn«»w«»  'em well
\. ihi points of about anj breed   and do*"-*
- rr *-*-*j*1«m;«rr-* think   , hi ,.s» -V .htt-.n;)     Vou
il  IS      |l*.jf*% hftlr  ft   »,»,%   t,i   luring  hlVl d  ll)
r. ami d*-i*-v--! bii thi poMif   in   ni*m
■ iashes in ••■ss llu*.
w
- v tm \**-
-
.1    Mil!
I)     |   |
Vnd it
lo * V
liki
I inter
I\ casi
iki,
blj   ilfsirahif  r-oiiMH'-itiialioii  '«»r  a clcff
|itp»| hapj**-n. n«»f bj  I Iai fi shot    N
* *   ut clerks who enltivati o win i »* ^ ^^ * * *
It i principally a <",•*%.* of bin*-** wO.S>
•- behalf of the ettftonn
Host people ne mil ewil-*• d   The) ari fai
" d In their o*»n affairs "Km-.   .:-)." < ' \*> V   I
talk if their peraonal interval*   El i i in'n;h
fad   If the elerk Will h"'d Kl
^   rh cvereota has a hobby   Whal ait th»- h<»
Jfotir eii*fMio«m *    l^irn '" In tha
***'■**    . jrau are wrapping uj* Ihi purehasi
Jtim ltr»*H»k«* vvlta? be l»a«ued 00 hi* la**** hUUtill
IHp      it h. thought **f the last mala no si !**r busi
is club, bow hi* port bred poultfj in fan
*hows   The fri* n«H> question hi    mighty li'tl**
" it oats hav - {»•*««!■ to attehor th* eojiomei
itorr
ember peraonal names   ti alwayn pleaaw ti»r
" to bi addresmed ri-wpccifnlly by   hi-   nana
tiered luibtl) iiwei ll)
it «»t >.*nr way to perform lltlli courtesies
door for th*    customer   when   yon   san
•h mother clerk i** waiting on thi ettatonier, ' *«•
him ami RTcoi him pleasantly
(  *" thr eturtomer U buying, heed hU interests
"'i disinterested advice   t* maj neem poor busi*
pclly, Imt indirectly it in mightj |ood buainew
*twi permanent, loyal enstomem
have mentioned it before, bnl ll deaerves to M
n   Th** way to win peraonal goodwill la to ex-
""If in behalf of tbs eostomcr   There hjtt«
> bi«et ii ami lhal In b* earn  it   by  atnbe*
cultivating It,
Op
Tho
Oiv,
I'- w
Ui
i«j>.
lead
Ill |
goseli SMpeiated witti th*- ilet work of the StSJffl
Bastaw Kaeamm corporation of New York    ,mernational
qJLi x?  2£!^£** *** »WOtetad Vice-President ami
lS« mSE a*-T0r0n,° lU' jo,m•,, th« I^rnaUonal
»a*nl*ftf Maeataai CorporsUon as Oenersl Accountant in the
2S ,,!'!,ch*J- I>»vlslon at Washington. D.C., In 1908.
I rtor to that ho had extensive railroad experience, and was
Qeasrsl Accoontanl of the American Tobacco Company in
J. S. Ofllbury
N<:■•* \ut* \Vh«» th«- TsbulsiinK Machine Company was
txmt*-*t Willi others in she pressent combination, he went to
N*w York il a ISlesman in 1911. He successively was ap-
{*>tni***tt AtniHor. A^'*i!<tant Secretary and Assistant Treasurer.
»n«i final!-*. 8eci«tary and Treasurer of the parent Company,
with heiM^nuor* in X**w York. For the past two years Mr.
0$*bary ha* ben Secretary and Treasurer of the Dayton
ileafcp l«-ii*ion of the International Business Machines Cor-
pomtiOR al Itoytnn, <»hio.
Ill K W Niohol, who, for the past year, has been Execu-
ttr« Srcj'taty of the International Husiness Machines Com-
pntxf, Umlted, ha,«* beeffl appoint*^ Assistant General Manager.
H« %\l\ deVOta the major portion of his time to the develop-
on ni nt the MalM end of the business. Mr. Nichol has had a
■*sd«- and varied business experience, including railraod. pur-
chsalaa inanufaeittrinK. sales and advertising work. He has
m. ,  Important sales annd advertising work for such InsUtu-
F. W. Nichol
tiAM as The Nsitonsl Cash Register Company of Dayton.
io,   and Messrs. Arbuckle llros., Coffee Merchants. New
v    k    lmno-dial.lv prior to Ihe war he was Personal Asslst-
,    to the President of the International Business Machines
i,   and then Executive Secretary of that Company
'C     1 lb* enlisted in the army as a priva e and was
»a Jd ix* a Major.   Following his war services h«iW;
I' 1»M-  VVb\ent and Secretary of the Turbine Air Too
,nn"     ,   V,M,.veland Ohio which position he occupied untl
( °nTnt' i,   nr-I?", w 1    'h«>ratwaed to the International
Sl-^rNUuhlm^ion^t^d took up hi* executive
IuUpb with ihe Canadian Branch. 28
THE BRITISH COLUMBIA RETAILED
"3
February
This  Will Stand Hard Usage!
"PREMIER DRIVER"
a New Davidson Camp Stove
Designed to meet widespread demand for a camp stove with the
game general features as the original Davidson camp stove, but of
smaller dimensions.
Thia ia tbe ideal range for lumber
and construction camps, hoarding
houses, small -restaurants and
country hotels—compact, sturdily
built for much usage and rough
handling.
Body is of iron with castiron re
interring. Has a roomy oven, 21''
long, and a firebox that takes
wood 27" long. Reservoir, lO'V
fish, capacity, is easily removed.
Four large wrought iron rings
make is easily moved.
Davidson quality throughout. Let
us send you prices
Established I860.
Head Office and Factory: MONTREAL
$tanches.
Toronto
Winnipeg
Saskatoon
Calgary
Vancouver THE BRITISH COLOMBIA RETAILER
29
U
HARDWARE, OIL «w PAINTS
HARDWARE MAESET AT A OUNCE
iTnnn OooH* meat fkati h*l  ■■■ *-.■■■■■;•
tut ling f«r *pnttg goo-wl    Pellvene* 101
.   '2, irhdnled tot Harca Uraler* an inoa
uljjg intrreat Ifl spring bawiwafi «»»«! ea
», ■■.., ml opinion lhal iteel good* |ardi n hose,
•rn m»d kindred items «ill be rerj aetivi in
ftflM SaIcs
\«», prii
li|*«   Mi
It, ir \s a (---""I «!"■"• »'diinn for
v* •'■
Boiler   Skate*   Tt	
*Mt AAi\* rv  I'M*-* % »f« ttweaang<*-ii
* * Si     **   *" #
Whtelbartw* DMMsaibfeM) "" ■* »*tl>prf*c*
. I iml gineka In fair shape
Garden Hose  {HXatt
littOfsivitifs  Sleeks '!i
sn«i pri
f „ «  -*t* .si»i **
Hinge* Demand 1* pad *»d prieei I
Msttocka it*»th long ind nfeo-ft eattei *»«'
|    j  |fin 1 I  |«j pfti 1
Oakum    Th«r   ne* ipiotattotw of **■ •
• :»-■'    |vane«
Railroad Picks     Rtllwad »»d roni
id**** ■ - * *h*t*h?b tn priee
iitm  ni-rs'
ncttonleas Babbitt ftfctJeaieai babbitt ^Jf*^
I .   It  lltM     111    Ol  I     «"*"'*'    B
N  'Itlotatl'ttt* *h«»%*   an sv.jm*.».<«
■	
dd prices
-
Automobile Accessories  !»*■ wd foi *»{«r J, tf
.1 l     >, ,    Ini. •*,-,'   hi beitlfl "hown sn ipnu*
,tt buying has not developed much coram*
|'| Si < <t  Iffr   »va*1v
Baflfen Hardware   A large nmhet of   te*^
in ik* being figured and Indications po"      -«.-
tad   «   Dealers m loo* ning ap ind stt now n.   *
mi liratockaolbulldcrabardwaw -**»< iwnp
i i i i ..r.    nf st< adtnesa i«1'
ww    * heen done with any dcgrci oi«      ,1>uu,1Mt
ontbapasi Prfoeaan eery*rmbut unchanged
3laal Sheet* Bale* are li«ht ai ^ ^ ^ J*
*      Stock* are well filled for lhe iprfn* ™ff«il
inu and Oils   Sales   aw  fl   * I°Ul made
n
om
res
in well filled   Spring order* sn ocm
or shipment
.   emeries.   Bale* of baUeriea atM*gSJ^
to   rate     ftitereat in radio hav been excei
" V!7hh ■■»■ »»d battery gales have mounted ac-
eortHngly.   st«»«*ks arc drawn in some numbers there
m been difficulty in keeping np assortments. Priees
iboa no change,
Lawn Mowers and Grass Catches.   Prices unchanged Future orders continue in wood volume
Nails.   Prices are unchanged, demand is -slowing
d<ovn temporarily
Sash Pulleys,   Priees firm and sales are holding up
well
Wire Goods. There is a good volume of future
orders, prioi 1 ar** unchanged.
Chain.   Bales are light but prices are firm.
Galvanised Ware. Sales on some items continue
to be eery |00d Tubs and pails are selling well; stocks
,m w**ll Idled and prices unchanged.
Copper Rivets and Burrs. Sales are fair with pood
-.'•   i  n Hand   There is no change in price.
Unseed Oil Advanced.    Haw and Boiled linseed
re ten eents a gallon and demand is fair.
Aluminum Ware. Demand steady; prices unchanged ami "-icek- in good shape.
Dominion Cartridges Lower. Tlie Dominion Cart-
ridgi Co have made a special discount of ten per cent
off all their metallic cartridges and Canuck shot nun
nheils
McClary Have Issued New Lists and Discounts.
Enamelled and tinware prices have changed slightly
owing to changes in list and discounts. Prices are varied in some eases, some have advanced and others de-
elined slightly.
EXPORT PRICE OP U. S. IRON AND STEL STILL
AFFECTING LOCAL MARKET
While il has been the feeling for some weeks that
furtlnr advances would be made in various forms of
iron and steel ihe likelihood of this seems to be a little
more remote al tbe presenl time, not because there
is anv hss need fof higher prices, but because United
States mills are sn placed that they have a margin for
export trade and the prieeea quoted on this margin
k,; j*s domestic priees to the same level. On pig iron.
for instance, while the price quoted by U. S. mills for
home consumption Is &05 to $.10, the price iov export to Canada still remains at $1.85. Thc question
ot whether or not iron and steel prices will go higher
in Canada i» the near future depends upon the extent
of domestic trade in the United states because of its'
effect upon price Of iron and steel exported. Iron
;iml stir I jobbers report a much better.* outlook for
business in Canada along industrial lines.
 "--""a 30
THE BRITISH COLUMBIA KKTAILKR
Pebru;
a rv
THE MANUFACTURE OF  LINOLEUM.
The name "linoleum" comes from two Latin words, "linun,"
meaning flax, and "oleum," meaning oil So literally, linoleum
is flax oil, or, as we say, linseed oil. This oil is familiar to
most of us—a heavy amber colored fluid which comes from
flax seed. It has a peculiar quality in that it will oxidise
quickly, and produce a film which protects the surface from
the ravages of wear and wather.
In making linoleum, the linseed oil is first boiled to remove
the impurities and to hasten the oxidising process.
It is then sprayed on long scrim shee ts hung in streamers
from the ceiling of a tall building. Here in a n-mperature ot
100 degrees K. the linseed oil becomes a tough, elastic "skin."
The spraying is done twice a day for from six to ten weeks,
until the sheets become almost an inch thick. They are then
cut down, placed in a kettle with various gums and fused together under a temperture of almost 300 degrees F. Th«>
"cement," which is the name applied to the oxidised oil in
this stage, is poured out of the kettles and allowed to cool.
It has now the consistency of rubbery molasses candy and is
very heavy.
In order to insure a smooth, clean surface on the finished
linoleum, only the purest cork may be used. This is brought
to Canada from Spain, Portugal and Northern Africa, where it
is stripped from the cork oak trees. This is ground and re-
ground until it has the consistency of fine, white tlour. All
the dirt and foreign particles have been removed. The ground
cork and the linoleum "cement" are mixed together in a
machine that looks like a sausage grinder. The mixing is
done thoroughly by grinding annd regrinding, and the product
is now linoleum "mix."
Burlap, as used for making bags so common to all of us.
is not suitable for linoleum. Linoleum hurlap must be very
evenly woven without knots or weak spots. This is necessary
because of the tremendous pressure exerted when the "mix"
is pressed to the burlay. Burlay is made of Jute which is
grown in India and shipped from there to Dundee. Scotland,
where thousands of people do nothing, year after year, but
spin jute and weave burlap. This burlap is six and 12 feet
wide. The burlap goes into a calendering machine which distributes the linoleum "mix" evenly over the burlap surface
Huge, heated steel rolls, weighing many tons, press the thiol
eurn "mix" firmly on the burlap back, "keying" the "mix" to
the fabric.
After linoleum has been thoroughly matured. It ts passi-it
through a printing machine which applies the patterns by
means of printing blocks. There is on«> block for each rotor
in the pattern. The finest paint Is us«-«l in this printing pro
cess.
Modem linoleum served its apprenticeship in ths workshop
of the horn*'. It was sanliary, dutabt*- and seal to clean In the
kitchen Now with th*- charming colors and designs cotnbin*-*!
with its durable, sanitary Qualities it is becoming very popular
throughout the house So linoleum is no longer a kiu-h«-n-
pantry -bathroom floor material, but has Stepped grac«-(ully
andn beautifully Into the other rooms of the house
T. McAvity A Son* Limited Appoint Local Agent.
W. ¥. Colston has been appointed Vancouver represents-
t\w for T McAvity * Sons Llmllrd. of St. John. N ll.   Office*
hav** been opened at 566 lleatty Street,  where a complctf*
range of slock ts being carried
Largs Warehouse Being Planned.
QeorgS Cradoek & CO* ttitO rope manufacturers, ha vi- pur
ehssed a sit*- (or th** extension Of Ihelr warehouse In thi*
city   Two separata plans have boos prepared ami forwarded
to the read office of the com|»any in Knicl*ri<t for the directors
to decide Whieh is th** most practical
WILL MAKE WASHING MACHINES IN WINNIPEG
.1. A. Banfleld, prominent ntnil merchant ami Jin*.
blent of tin- Retail Merchants' Association of Canada
has recently entered tin* manufacturing field. ll«- bun
purchased tb** plant and equipment *»t* tbe limn*- Ap
plianee C-o. l*t»l, in tbe Blmwood district **f Winnipeg,
ami plan** !*» commence active operations Immediately
Tim company was s subsidiary ?<» th*- KaHhweat \M<
Assurance Company, which -seen!   into   bankruptcy
aboul a year ago, snd 1ms been lying  bib   since  that
event,   Tbe plant is completely equipped for tb** man-*
u faeture of cleetric and band washing machines
Send for Yours Today.
Only Nine Copies Left
II
~\
SHOW CARD
WRITING
A SPECIAL EDITION OF
Show Card Writing
By JOSEPH BERTRAM JEW ITT
The Big, New 197 Page Cloth-bound Book Containing 151 Illustrations
No matter whether you are making show cards or not. lhe fact remains that •ho** cards
are the smooth path to succcesful talee. If you aro now printing your ehow card* this book will
assist you in making better cards and give you some ideas that undoubtedly will prove worth
dollars to you. If you believe you can nontr learn to make show cards, you have no*t*r rood
Mr. Jewltfs Instructions, for anyone who will just take the time to give thu course of instructions regular practice, will be surprised how easily h« can learn.
Among the many things treated In this Issue art included lhe following
Sent  post paid $2.00
Money returned if not
satisfied after three
day's examination.
Materials, Tools, and General Points of Information.
The  First Steps.
Six Key Strokes to the Egyptian  Alphabet.
Planning the Show Card,
The Mechanical Method of Lettering.
How to Outline and Fill In.
Another Step In Outlining,
More  About Outlining.
How Outlining and Filling In Is Adapted to
Pen or Brush Work.
Modern  Pen  Lettering.
Old English Stub Alphabet.
Flat  Brush Script  Alphabet.
Show Card  Italic
Mongrel  Roman "Upper Casi."
Mong-el  Roman  "Lower Case."
Mongrel Roman "Lower Case"  N  to I
Mongrel   Roman   Numerate.
The  Use of Pictures on  show Cards.
Single Stroke Poster Lettering.
The Speed Lettering Pen,
Detailed Study of the Speed Pen.
Easy  Stencil  Lettering.
Tht Silhouette Effect on Show Cards.
How to Use Wall Paper for Show Cards
Utlllilng Trade Marks In Show Card Writing.
BRITISH COLUMBIA RETAILER
Suite 101-2 Merchants' Exchange Bldg.,
VANCOUVER, B. C. I'll'.
THK BRUTISH COLUMBIA RETAILER
31
INPOI
i ANCE OP PAINT AND VARNISH TO THE
RETAIL   OROCER
ii* Ut'
v t
< i'
that ■»,
|
a l»liii |
.
TV
Prions
"*' i:
Bpl-g
r-Hson, m<"inber of Chicago Save tb* Surface
(*«M8»ll».itlei«
Vnntial  Convention  ol  National   Wholesale
IJiwcrs' A%«M»eniti«iiii
W, .'St****'* W»»i***»rM» *
come down thi* afternoon a* ■ repreaenUt*
, great Save tb« Hurfae-t Campaign *«f tbe
tl varnish industry to talk i«» %*»u .iiw»ut the
I rambdi induatfy ami iu relation t«» tbe retail
...- laiportanl pbaai ol   Ibis  question,  ol
l|.. inir uf pruteetloi]   I doubt if any am o!
: extend eradl! lo suy retail merebanl nnlean
i itMied thai be carried ample lit insurance
2'A ii m^os" **( vein Question him as lo whether
. Kurfaet ptulcetiou a-* represented by painl
ii**h    \V. bav*- smote statistics lo prove iba!
si tans ta property t*«r lack *»i suefaci protee
7* tban tbe annual ftw han   We knoa
* nab om third •»( tb* nNntfj Kg properly
,, «!•' msi *w»M% ft**iims ibal *««ur custom-
'■ Imi their peonortkin oi tbis torn whether it
*"»I? annual itatetm nl Of not   In tbe final ss
■• . o-7,1.0.. n rafv paytij-g tor paint .iml varni*h
.     lion wbetlti i lis•**• us* It ot nol
-m pbaat erf this teapoHant (jueatlon i- lac
laniiation ami   n-banim***.*   N\»   woman
j food stttftsl tn • filthy. *»!«*♦ *oly and lly itt*
i m sn iiim Ml tha* ib*- greatest alb of tm
pre bi paint md v«rm»h. map and wut< i   w <
i thi ipnlieal km «*f paint ind tarnish not only
but makia H practical!) faap«w*bk for
propagate
yottf  retail   ikeder decides t»» protael md
■ i properljr, tb*- «w b etion >»f eotors is mum un*
>\ nsII the ceiling o( tb* ston bi printed with
my while that -vrfj] raal ihadov*# thai will
j   idgbl «»f hi* clerks and Iritati bis custom
ubi ii be iw-iii-r i«« put an i *•»** dull while
Id tin in even dlluabn ol bi-rht making ll
tfc Ihi customer and tb* clerks   In lbs sel«
l« uon cub.m would it be beat lo painl Ibcm
red thai wnuhl b*  irtlatiiiw ;*«»d »b pl"etsMg {"
' *\ ?*« bk trade or would it bl  b« Iti t 10 UKW
i utimttlates oalmneas and serionsness s green
ilea luipptn*-tit *H a yelloa thai itimiuatea
Would it nol be well to include a touch of
5 "tlimulates tb* spending of mone)
sre questions that an deterving ol hw moal
ualderation   Tb* groat-eat bugaboo  in  the
retail grocer todaj hi ib.* wold expanslou
'•'»i ebaln stores    It h< would sucec-asfUlly
• ' I'»Uh eumpi titinH. In* must folloU  tlnii" < ***•
"eir mcecs-e \** nol bn**nl ii|mh» wi**! buying
power-and eonsequenl cut priees but is based upon
H'lentthe store managemwit one of the most important phases of this store management is the deeorative
jencmc. \ on are all acquainted with the United Cigar
Storea Their bright rermillion store fronts call to
every man who smokes, yet it is upon the interior that
'hey have dom- their v.-ry best work. Most of these
Stores are merely holes in the wall, yet when we enter
one, wi haw a feeling that ther is ample space to move
around in and to purchase our needs. If we would
^k. (he actual measurements of these stores, vvc would
be smaied t<» find out how really small they are. This
illusion la broughl about by the proper use of eolor.
Urge institutions spend a vast amount of money each
year to keep their store blight, clean and attractive.
Those Of JOS who livi- In the territory served by the
large <>U companies are familiar with their service sta-
llons decorated with attractive colors. The interior
of the station has been carefully finished to make it
sppea? bome-Ukc to the attendant so that he may at all
limes be ta i cheerful frame of mind to meet his customers
If then.- great companies ean afford to get into this
tmestion as thoroughly as they do. do vou not think
* e? ■ -  w tf ■■ . a
lhat it would be worth while for your retail grocer to
•b» thc same?
\W eome t*> you with this message because vou
control vast telling organisations that go into every
k and corner of this country. Your sidesmen have
direct and personal interest in these stores and are
therefore beat fitted t*» carry this message of efficiency.
I am sure that if you will give this story to your
nates representatives and impress upon them the necessity of carrying it to their trade that the efforts put
forth vull make better merchants throughout the country and return increased dividends to you.
HOUSEHOLD CAN OPENER
Blue Streak Can Opening Machine: Opens round cans,
MfBare ISStrSfSa ran?, flat sardine cans; all kinds of sanl-
■ar*. *m«- eaaa 411 metal pans heavily tinned, with wood
knob oa handle  Remote ihe satire top of can and leaves
u.. rl.rtt. sad >moolh. foments of can remov**d whole.
Sirtiilc an!' i.antially mud*. 10 |iv« elReleSt lervlCS for
« life lime 3*2
THK BRITISH COLUMBIA RBTASjEB
February
R. M. A. BRANCHES, ATTENTION!
A few helpful suggestions to the various Branches of
the Retail Merchants' Association
Hold regular meetings,
.Make them interesting.   Dead meetings make dead
members.
Support an organisation financially. There is not
a business man who cannot afford 2% cents a day for
organisation.
Have your Association take an interest in local affairs and be a real helpful influence in the community.
Establish a pood rating and collection system.
Have a program for every meeting. Issue a bulletin notice for each meeting so that members will
know what to expect and then don't disappoint them.
Gel the missionary spirit, iio out after every merchant until vou have him enrolled on the membership
list.
In your meetings discuss business problems, rising
costs, diminishing profits, overhead charges, methods
of efficiency.
Help the clerks.   Make them active co-operators
with you by doing something for them.
Have a public lecture onee in a while un some interesting topic and invite the public in. I.et them
know that their interests and yours are identical.
Teach the people thi' value of home trading
There's a lot of work to do along this line.
Get up features that will interest the public
Special sale days an* good mediums for arousing the
interest of the public.
Make the organization so useful lhat  merchants
will consider th** Assoeiation an investment ami not an
expense,
tbt all th** members working* Pul them on cum
mittees- hi them i'*'"»li**' i-"-'1* &ey are of some im
portanee
Find out what particular talent caeh member has
a!u| Use it.   Sum** ean talk, some ean writ*-, more can
sinj*.   Use it.
Look out for the bashful member Shake bis luiud.
introduce him. Make him feel at bom** H** may make
a most useful member.
stir up enthusiasm start Something ami then
keep i* moving.
Make a sp. eial feature «*l town boosting ami town
development    Do something for your community; the
community «ill r*«*iproeut.
Keep in touch with other organisations Find oul
whal good thing thej ere doing and if you ean put It In
operation.   Do it.
SOUNDS REASONABLE!
That** not a bad idea, whieb lm* been adopted by
a Kansas merchant, of giving his clerks a drawing sc-
count in lieu of salary and then at the end of tb** vcar
splitting the profits Certainly thai should keep the
clerks more interested and wide awake to making
those profits show op satisfactorily and at the nam1
time eliminate many little wastes whieh would other*
wise !»•• overlooked where the elerh bas no pecuniar}
interest involved.
"RAVEN" Manilla
" GARRY " Light Kraft
"RUPERT" Heaoy Kraft
Brands af Paper Bags, only Paper Bags
made ia Weitera Canada will latere year
PROFIT, MR. GROCER,
By yoar caitomen satisfaction ia rccciviag
their merchaediie ia good coaditioa
NORFOLK PAPER CO. LTD.
136 Water St.
| Sey. 7868 I	
Agents for B. C.
Woods Manufacturing Co. Ltd.
Winnipeg, Manitoba.
VANCOUVER, B. C ir'.t
TIIK BRITISH COLUMBIA KKT.WLKI;
33
HARDWARE PRICES CURRENT
Tht fallowing »'« Pftail auotea for principal l«net of leading wholesale firms.   Prices quoted are necessarily
subject |q market fluctuations.
AMMUNITION
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,v»niiiNi]Mi,,,IN',-,        mooenfh:
«m<»«I**"   *'*
Per Gallon
4.25
W-H Exterior OH Sbtofte stain—
urdlrurr color*, in i R!t|. cans      |1 |r
Ureww and prijrs, in « gal. cans tot
I   H Anrhor Shingle Slain—
Ordinary cotort, in 4 gaJ cans  l.3h
Qtrena and Qrajra, in 4 gal cans  i.6i
PAINTS
, Gallon
unary colors, In 1 sal cans  I4.30
Martin Sonodr poreb pklsl ... 430
Martin Benotir K-antoM white . . . 2Vt
\Ltrttn Sanotar Neutone color 3 "j
Martin Seftottr ii-wr paint .       4 1b
- erwin  Williams, white 4.to
Hherain WliUama, odkst            . 4.30
Bherwtn  Williams,  porch . ! 4.30
- - nrto Wdimmn, n.-H.r . 4.15
i'lTTV--                                        iv,   l(MJ' jt,g
tt its, barrelt tooths. ... |C 60
irons lis n«> ': Ti
llaat, I om M lbs    8 30
Til S,  f  its.  J)«T Hi      9^
1 In*   llh.  isa^
LIN8KEI) OUj- Gallon
. i«   1 t.i 1 barn in                I l.tjj
Uoiled, l to I harrefa 1 »*,«
LRAD,   WHJTK IN  OIL— IVr 100 !*hs.
lbs  tu i ton is.»5
'•"- IT. 35
Brsndnam'a C-tinnlne   «,    I6.0i
TrurKKiTXi:— Gallon
I barrel tots l 1.80
VA»*tN:s»i!*:s ■- Gallon
t:u stle, No 1      . $ s 30
EEhurttc No   2 ,7 40
iv  Linoleum    6.so
IV  ateriae Bpsr    7.10
iv Purnltore    3.65
iv I'.tU' Bird "ii .   460
Lisa Ii i-s pec cant
I Bcqueret $6.15 k-ss 40
Automotive Price List
ABftORBESlS SHOCK   t-'loat A  Font No
5 at  It! So.
AtX-KUKRATORS    FOOT- Wireless    Ford
st  f! IS each
AS*s-«l;TMF,Nrs* Cotter pin He eaclt; Gap
rows Mc asota; set acrewa 30c each; tin-
otttm i rill He SiCh; Machine nut 75c each
BATTERIES—Hot Shot UM each.
ROOTS—Tire l-in   JI 25 each.
luxu'Kiis   Hoover Tirlnbsr, 110 60 each
CAPS   Radiator, 11.00 each.
fARBORUNCLUM    Valve {rtndlng 6-oz   ti
tea
CARRIES* EdtfgSft, rollapxihie |2 25 each
CEMENT- Radlatw, »»tt> Wonder Woik-
el 15 IS il>>*
CHATN8 Wiid 3'*x3>« |fl 35 e.uh: 32x3»-j
IT.I •' *'i h; llXl |T.70 each; 33x4 IS 20 each.
"\\l |S M ♦•.i-.-li     LiM S0(;
);!!» ii SKU* 3-K3U |3 75 pair: 32x3»3
*•*•*-. pair; MxS-M tt.lt pslr! 10x1 $3 95 pair;
:.;\i |4 M pair, Uiii Wa
CLEAN KR& WINDSHIELD—Priito 117.'.
each; Raln-E-Dsy, It M each
i-nll.S   Spark    xltmle   |5 66    each.    Spark
double lit to ench .
|»F.KLF.**T*»R.-l* Wind adjustable |l>' -0
\or
ENAMEL "- pt lit LftC $*■*'<'<• doz; |*OS
Wonder   Worker   It.SO   *\*'f.   Martin   Senour
OuteS Drying, I 14 t-So esehi i 32 19c each
l ti lie each; M, Mw each! >', Me iacni »•»
It 7«i sseh
HORN'S - Kleetric  $5.75  each
JACKS—NO, WO |1.M each. No t V. -*j
, nil    No   It M 00 each.
IXICKS. MoToMKTHl: No 3!>0 M
each   No   391 $3 00 each; No   392 11 50 each
MIRRORS   Rear view |S.O0 each.
OIL- MonanuvMle. linht U.M K'nl• *. niedium
tt M Ktil : heavy $t 70 |«l
PATCHES BLOW OUT f«ocKUIft NO. I
MO each: No 3 S'1*- each; No 5 7jc ea*n,
No   I  17c each
H.ATKs-Step   $2 00  each
PLUOB Spark Ghatnpioii MO SftCH, A. W.
Titan 63c each: llel-FI. Hi each 34
THE BRITISH COLUMBIA RETAILER
Pel
•ruurv
ANNUAL MEETING OF NEW WESTMINSTER AND
DISTRICT BRANCH, R.M.A.
A representative gathering of Lower Mainland
members of the Retail -Merchants' Assoeiation assembled at the I.O.O.F. Hall. Now Westminster on Thursday February 12, the occasion being the annual meeting of this branch.
The speaker of the evening was F, E. Burke, chairman of the H. C. division of the Canadian Manufacturers' Assoeiation, who dealt fully with industrial conditions in this provinee, and declared that the time foi*
action hail arrived in demanding that the How of American made poods into Canada be curtailed by the imposition of a higher tariff, whieh in turn would ro a
long way in staying tlie steady stream of British born
people whieh for years has been flowing into the republic to the south.
Mr. Burke pictured a more prosperous Fraser
Valley if tin industrial payroll of New Westminster
were Quadrupled. More lands would lie brought into
a productive eondition if a greater domestic market
was developed.
Activities Discussed
The past year's activities of this branch were fully
discussed, and the following important questions came
under deliberation: Oriental Exclusion, Horse Racing,
Personal Property Tax, Smuggling, Reduction in Insurance Rates iu B. ('.. etc.
From retiring president A. McDonald's annual report it was learnt that steps are now under way for the
further extension of this branch's activities, and it is
proposed that Chilliwaek, Ladner. Sardis. and Rosedale
be included. Favorable comment was made on the increasing scope of association work entered upon by the
original New Westminster branch.
Officers Elected
Ross W. Smith a merchant well versed in Association matters was elected to succeed A. McDonald to
the presideney. and other officers were elected as follows: (i. H. .Tacobson as first vice-president. J, Mercer
as second vice-president, A. McDonald as honorary
treasurer and M. .1. Phillips as honorary secretary.
s * |   i
were the other officers elected.   James Hyslop, who was
recently elected to the provincial executive of thc association, announced the result of the mail ballot and all
elections were declared unanimous.
Vancouver Visitors
J. T. Crowder. P. C. representative on the Domin
ion executive of the K.M.A. touched on several item?
which are now the subject of negotiations with the gov-
eminent  Total exclusion of the Oriental and the question of a higher tariff wile the mosl important of tlos.
Daryl Kent, president of the H C braneh nf the
K.M.A., also addressed tlo* meeting brbfly
COCHRANE'S COMMENTS
ON CREDIT MEN
Say, Mr, Editor:
This is a tall STORV.
Potlatch. 3kookum A Co.
Had a cridit MAN
Who was really a human BEING,
And whin you wrote to him THUS
"Kind Sir, I am poor but honest:
Send, if you PLEASE
One only 120 h.p  iiroPLANE,
t bbl. bill wooden LEGS,
*.*4 dox. coffins, asatd. SIZES,
And I will Sill them and PAY
He would anewor "Thiy ari YOURS;
And pay in tixty DAYS."
And whirever his talesmin WENT
They told tn awful JAG
Of goods that carried a big, PROFIT,
Sometimes he got 8TUNG.
But most of the bills were PAID.
And hie hrm madi so much MONEY
Thiy couldn't put it all in one BANK,
But P.ckle. Quince 4 SNAPPER
Thiir cridit man was a CRAB
And if you aiksd him to SEND
•4 dx solid oak TOOTHPICKS
Hi would anawer "NO;
Your last month'* bill is OVERDUE.
Or if not, it soon will BE.
We will ihip your ORDER
On payment of 1173,41."
And he playsd to SAFE,
And refused so many ORDERS,
That his firm couldn't make MONEY.
And sold out to Green. Oniona A Co.
And when the new COMPANY
Wanted a credit MAN.
Who got the JOB?
You hava ONE GUESS.
MERCHANTS!
Isn't It  True?
That thi man who owet you spends his monoy elsewhere? Lit us make thi collections and you'll re-
cover the money, also hie trade and respect.
NO COLLECTION—NO CHARGE
Own  Legal  Dept.—Agents  Everywhere.
Phone or write ui for ratee.
Credit Protectors Limited
314  PACIFIC  BLDG.,   .   -   -   VANCOUVER,   B.  C.
Phone: Sey. 371
Our Motto: "Collections—or a Reason."
Managing   Director,   G.   W.   THOMPSON.   DC M
Consultant, VINCENT C.  MARTIN.  AC IS
(Lata Aasistant Surveyor of Taiet
INCOME TAX SPECIALISTS
LIMITED
509-10 Union Bank Bldg.
VICTORIA
8034 Board of Trade Bldg
VANCOUVER.
Telephone: Seymour 1401
44 TAXES »
NO SAVING NO CHARGE
EXPERTS IN BRITISH, DOMINION AND
PROVINCIAL TAXATION 1935
THK BRITISH COLUMBIA BETA&IH
35
RADIO   8ECTION
■(,;;>■
*i**4*r* i'
:'*
T'(
RADIO A8 A BUSINESS
i, 11sit Cfooadi&n Wi^lngbouiic iv 1,14
Wiunipef
iUtotnnbUe industry ot the United States aa-
*h* *»*>r!d wtlh iU phenomenal j*rm%th, but
i *j»(»n»* «»»«- better, snd ID lltfle muff than ttm-r
,U fair Ul equal Ih** m««l*»r industry in valtii- of
nlisw sold
Cffntdisil radio ifi*lti**l ry 1»» ing -.ilwuil our ftjto
raomr**** fhan *-lt,«' AmrHraii neighbor, hss shto madi
l«       rides Mid fel Kttll l^ruinii*!*- OttO «»f our major in
duslrU6*    H bebofes BS lhef**forv sis r^di** ni:v, m -
„,»,..,  Mbi-wr* jimi retell *l«-ali-r* In studs the expert
^Kr„,,       om sn-iifbl'wtt**, mu\ lh«-r«*l»y avoid if j**»-*.**ibS»
I hi pitfaHa vmttnmtrt'i'A h% then   resulting In
■ Hied prie-e intuBtwwi
fbe ianthftMHfl .sfwsslh «f lb*' m»lu*»lry. together
, ■■*. ■     i)n -■■■%". nniu'rw! »<-«***-••*»*;•.-mm »»( n by th<* pitblit
,,    ••   -.."««' mm**-.   j*nio tls«- M-ltsng i*i »*  who .tr,   »>»»"
,*('. *   I io set    Th*-****- mdn i«lual% it**! bu rredif lo Ihe
I V**'  -■      Thf* l*|U*l W dt^'ons* «}*'*'d and  **«»d««d
*. t-eritlVf   r*ff**fl   mii  th****   part   n*l   saftnMfS-liUfeW
■■■•■■•> iml i^sittmste «I«'--»Ut%
1 ■*   legiiifnste deal?! in r**«h*» (lhe nMtu »h** ■»<-■*•
* ' ■ titles s ml* «-*t:"i» with haftdiiiji ovei ot I hi *el
who 1v*.-\% %**tntr rvspoiwwiltty f»t ihi ssl-wiae
■ -. i ifkiuji of t'hr •**#-!, %*I?*-* I*-am* hois le Iski  ■*■'-
|   ■ ■ ;-.    ■-*■*>   »« ?-, |r«*   etslti     nh-otlbt  % •?■»*»   Willi   fadkl <'''!i
' - pertrfji the situation maj ':": dHReull * Its***
■ I hi     brine loo tttonj  ?<*atl*-r>    This ■■■' tlittoo hi
mmmammmaaaamammmtmmmammmtaammammmmmmamammammimm^tm^mm.
Lake of the Woods
Milling Company
LIMITED
Maktn of
FIVE ROSES
• FLOUR •
The World's Best
Ditty Capacity 14,300 Bbla
BO. Offices and Warehouses:
1300 Eiohards Stmt 1614 Store Streel
VAHOOtJVIt VICTORIA
iroing lo be corrected ami the business  will   become
!,7V ProntaW*    N" business in Canada offers better
sale* i»**ssihilitii-s.
There h»s been a demand this fall snd winter ot
weh magnitude that little real sales effort has been required However, this eondition will not long continue
"he future, however, holds great possibilities for those
'''*" 8PPfy ^* I wles methods; originality of method
eounts
Nr stimulating radio interesl in general and Bales
sn partieular during February, Canada's national radio
««•«!• February 2nd to 8th, was promoted. During ihai weefc s|Heial broadeaated programs of a Canadian nature wi re featured, addresses given relative to
eorreefing causes of interference and kindred topics,
Radio ih-ab■!■>. you must display your wans tastefully in window* niul stores.
I v- attractive window eards, whieh most manufacturers of equipment supply gratis,
The furniture store offers a good place to display
radio in home-like surroundings. Why not cultivate
snd co-operate with your io**,'*! furniture dealer for
window and •tto-n displays.
Keep s sel <>* two hooked up ready for demonstration porpoaeft
Teach your prospects how t*» tune in the music.
See thej learn how to d«» it correctly ^ they will not
b a worry lo you as well as to their neighbors. Let
I dm or her handle Ihe machine
Sri! an*! install th*- sel if possible, and be sure it
.** in good working order before you leave,   A little
Mention SI  th   rtafl Saves dollars later and makes
another salesman for you through the boosting of a
<fc8ti*t(h tl lis* i
SET   THE   YOUNGSTERS   A   GOOD   EXAMPLE-
EAT MORE  BREAD.
Fleischmann's Yeast
is more than a name
ih, constant aim ol The Fteiachmaa Company is to   \
maiatain lo Ita Yeaal the parity, atrength ami uni-
rormlt*; wWeli aw required tor highest quality bread.
v loaf «*s hiKhi'aiii'K quatity and fine appearance can
Ik produced oni> from a property ooadlUoned dough.
without KtK>4i JTeaat, prop** eoatUtionlnt: is an Impoe-
Ability Therefore, tt»** uniform quality of bread
mtde from Rf^aehmaim*! yeast, th«> ready demand
for this loal Prote that the labor and research b*>-
hind *"««*h !«*»"'! «»' Kl.-behmann's Yeast has not been
in vain
United with th** service which goes with it. Kicisch-
maan's feaal has become almost aynonymoua wltn
htiK**-h*'i> -ucc.m Makers have found it worthy ot
ihat confidence ihey have placed in it which causes
it to be more than S nam**.
FLEISCHMANN'S YEAST
Panomalt    Service     Arkady 36
THK BRITISH COLUMBIA RETAILER
I'Vbr
liars
Do not overlook the local dramatic society ns a
prospect.
Vour local Masonic or Oddfellows and similar
lodges would be good prospects.
Your School Hoard—In Manitoba special broadcasts for schools are being featured at four p.m.. and
it is desired that al! schools become equipped with
radio receiving sets.
Do not emphasize the set—Sell the service. Radio
i.s a service. Thc set is simply the medium of interpretation.
Know the possibilities and limitations of your line,
also thc other fellow's line. Know also your customer so you may recommend the most suitable set.
House to house selling has proven profitable on
many lines, why not radio.-
In every community then* arc those who art* wait
ing until next year for some drastic change that is ;*!
ways going to take place. Tell them truly that then-
has been nothing revolutionary in radio for some years.
Progress is now measured only by improvements OT refinements. Sets now on the mark**t will continue to
function as at present.
The question of distance is much discussed ill the
minds of prospective purchasers. Do not let your prospects mislead themselves on this question. Tin- ability
to reach distant stations is really a question of conditions rather than circuit. Nearly al! good sets can
reach a distance as any other under the same conditions. London, for instance, has been heard on a single
tube set. and it stands to reason, therefore, that any
set with more tubes, using the same aerial in the same
locality, at the same time of the same niul** should also
have heard London.
Dealers watch for national advertising on th*- line
vou handle, tie in with it bv window trims and local
O' •
advertising.
SALLY ANN'  CLEANSER WINDOW DISPLAY
AWARDS
Much interest was shewn by local merchants in the
window-dressing competition staged by tin* proprietors
of "Sally Ann." the new all-Canadian cleanser, and a
very large number of displays demonstrating this product were seen in Greater Vancouver. The following
were adjudged winners of the three main prizes-. 1st,
A. & C (in-eery,   2nd, Wallace's   Markcterin; :ini,
YYnlkley's Self Service.    Awards of live dollars w.*n
made to Messrs   McTaggart  & Sou- T.  F   HeDowall,
Jackson's Grocery,   Allison's Grocery,   A  Forsyth'
.lames Grocery, Morrow & Deane, c Pike, Orandvi
Grocery, 'den Grocery
eW
A   NATIONAL     TRADEATHOME     CAMPAIGN
Any scheme thai is liable to improve conditions iii
their home town is of interest to th* ratal] merchants
of this province A $3,000,000 project bus been Inaugurated in the United state* and Canada in th* inter
ests of town building and improvement Newspapers
theatre* civic and social organisations, manufacturers,
educators, pastors and others ar* co-operating in pul
tiny over this drive, which promises to be the bigg-mi
and most effective of its kind ever attempted
Th* campaign will extend over twenty-sis ttwk*
during whieh newspapers will run full page ads, sup
plemcnted by articles, serial stories, cartoons, picturt u
ehildrn's contests, and other features designed lo net!
such towns as are of suitable steCj throughoul th* country during thc presenl year.
The campaign has been inaugurated >m*i will be
distributed by the Atlas Educational Film Compan)
of Oafc Park, Illinois, in ef>operation with Ihe Local
Lovnltv League of America, and tweniv nationally
known manufacturers will i»« prominently Introduce!)
to tin- various centres,
A feature of the movement will be i Civic Boosti i
Week,   during   which merchants will pul *»n special
sales; stui'is and streets will be decorated with ba MIC rs
and flags; posters, bundle stickers, and windahield noi
elties will be distributed, and   newspapers   will   run
special editions with a supplement devoted to the cans
paign,
Tin* paramount feature ol the campaign will b<
•he exhibition in local theatres of a 1100,000 featnn
motion picture, now being produced by Atlas, starring
• eslev Harry.    This is "Mv Horn*  Town" I human
WW •
iiitens? comedy drams visualising th** message ol lhe
campaign
■«■
TICKETS AM)   LABELS
MADE BY SPECIALISTS.
A specialist, In any calling, Is on* equipped to produce results promptly, satisfactorily and economically.
This is where our plant differs from the average printing office. We carry In stock many tons of colored card
boards for immediate use. At one operation, with our
modern specialty machinery, we print tickets In two to four
colors on front of ticket and on the back; number each
ticket the same or consecutively and perforate sheet
both ways; or we can print your tickets and re-wind
Into rolls to suit, each ticket numbered consecutively
and correctly. We make bread labels In two colors for
the price of printing one color, In quantities, and put
up into rolls of 5.0&0. We make the tickets for the
R.C.R Ry. by the millions; for the North Vancouver
Ferries; for the Government, and nil kinds of theatre
tickets.    May we not be of service to you.
NICHOLSON, LTD.
Phone: Bayvlew 376
VANCOUVER, ■. C.
1092 2nd AVENUE WE8T
Home Made Repairs
to Telephone
Subscribers should not attempt tn repair
Or adjust their telephones, If trouble occiiim
notifv us and a repair man will call
IRITItN CQLUMIU TUIPHOM COMPANY, LTD. 10
THK BRITISH COLUMBIA KKTAILKR
;i7
MONARCH   KK1TTINO   CO.
Limited.
ll**ns and wom*-ot hosW-ry knitted
QgfSrwctf and hand knitting yaroa.
RspfSSIBttd in Itrttlah Columbia
S. O. STEWART a CO. LTD.
31S Momtf St. Vancouver, B. ,C
X WHISTLE
wt.pprt in tatom
c«o»s * co nmmma.
PALM OLIVE
SOAP
net»'tM«tUlivt«
Otur. aiwateaw-fc 'a** l*»«»» it
■T  n  HARTNfV. T» **<**■* WO*
yjiiwipuri ac
KST J The finest
CANADA STARCH
CO. LTD.
t h «owNT«tc. mpusaaHrttvs
Ml Hsstiaai wm, Vancouver.
Milne fi^ Middclton
Linoitd.
Win Hit*   Millinery,   HetlSM   end
Small-were*.
*4?  WAitr  tlrttl Vwwwwf.
QUAKER JAMB
Ms*   -a ht**b (mil nnd eua»r; »•
isr* ' ol tagrKtieuta-   wm wiitfy
DOMINION CANNMS, B. 0
Limited
VANCOUVER, tl. C.
Rode Island Overall
Co.
Rock Island. Quebec
PAPER BAGS
l**fwr h*$*. vfapyiaf paper,
tm oil t*-qvtitvmwn\$
COLUMBIA PAPER CO. LTD
toss H*m»u«« st. Veaewww*, B.C.
Kellogg's Corn Flakes
Lot*'   Agente
I P MASON & CO
*>10  Ha«l>**-8**   Will.
Sey.  2908
THK    BRITISH    AMERICAS    WAX
PAPER  CO.  LTD.
CONSOLIDATED    SALES     BOOK
ANO   WAX   PAPER   CO.   LTD.
HIGH   GRAOE
WAXED   PAPERS
» -rro   *ALES   BOOKS
ANO COUNTER  SALt* ov
O-.lr.bul.ng   Agent   tOt   B.  s\
riEo.ncRs&)
V  I m.. n.rr ■Jpec.allSt w/
.•«„ Si   Vaneouvtr. B.C.
1CB0 Hamilton  »«• t«
Phono: S«y- 3n2
CANADIAN
TOLEDO SCALES
E. S. CHAMBERS, Agency Manager
424 Cordova St. W, Phone. Sey. 3*91*1
Vancouver.
(aufei Postum Cereal (i.( IWM
Head Office      -      Toronto
Local Agente:—
McNEELYS LTD.
739 Hastings St W.
Phone:
Sey. 9337
Phone:   High. 3819
ideal mjmm
Manufacturer* of
ICE  CREAM  CONES
Purest Made     Coat Lees
335 PRINCESS AVE.
Vancouver.
Representatives for Canada of
Meter*. P. H. Prosser 4 Son* Ltd.
London.
Manufacturer*   of   Prosser*'   Celebrated Line of Tennis and Cricket
Supplies.
Associated Agencies
LTO.
615 Pender St W. Vancouver.
BORDEN'S
EVAPORATED
MILK
Vancouver OKict
312 Water Street
Scales. Slicer*. Cutters and Cabin-
.ts-T-New, Rebuilt and Second Hand.
Cash or Terms.
THE  SCALE  SHOP  LTD.
Sey. 2881
365 Cordova St. W«- facing Home* 38
THE BRITISH COLUMBIA RKTAILER
I'Vliruiiry
PAPER BAGS
J. C. WILSON   LTD.
1068 Homer Street,       Vancouver.
ROYAL CROWN
SOAPS
Manmuuiured in British Columbia
and guaranteed.
ROYAL CROWN  SOAPS  LTD.
PAINTS
MARTIN-SENOUR
CO.   LTD.
1505 Powell  Street,
Vancouver
IK OKIE • BAR
KNITTING CO. 110.
J. J. MACKAY,
Agent.
804 Bower Bldg.
Vancouver.
mrMOtWOSjSttS}
HOSIERY
YEAST
THE FLEISCHMANN CO.
W. 8. DUNN, Manager.
1166 Burrard Street     Vancouver.
J. A. TEPOORTEN
LIMITED
WHOLE8ALE   DRUG8
308 WATER    STREET
VANCOUVER, B. C.
McCORMICK8
JERSEY CREAM
SODAS
McCormick Mfg. Co. Ltd.
1150 Hamilton  8treet, Vancouver.
C. H. KENNEY, Manager.
SERVICE   TO   OUT   OF   TOWN
SUB8CRIBERS.
Tht Britiah Columbia Retailer will
be pleased to furnish eubecrlbere
ths names and addreeeee of repre.
sentatlves or agente of eaetern
manufacturers in Vancouver. We
Will also advise where their com-
modltlss ean be purehassd.
Carnation Milk
B. C. Representative!
OPPENHEIMER   BROS.
134 Abbott St. Vancouver.
FURNITURE
Fir Furnitur* of Quality
DOWLINO   MANUFACTURING COMPANY.
866—2nd Ava .E.   Vaneouvtr.
Hams & Bacon
Swift's "Premium"
SWIFT CANADIAN CO. LTD.
Vancouver.
PAPER
BAGS     AND     WRAPPING
Norfolk Paptr Co. Ud.
136 WATER STREET
Vancouver.
Water Repellant Clothing
.BEAR
wo>
R. A. SIME, B.C. Distributer
Ci—lih mmtk « mmt
60S Mercantile Bldg., Vancouver, B   C.
■ pl^MS  aattmWmm  B   WtWmWSOsWn
GALVANIZED IRONWEAR
THE THOS. DAVIDSON MFG. CO.
LTD.
123 Powell Street
Vancouver.
mm
RCGISTEREO.
CHIPMAN-HOLTON      KNITTING
CO. LTD.
E. H. Waleh d Co. Ltd., Agente.
318 Homer  8treet,        Vancouver.
UNDERWEAR
ATLANTIC    UNDERWEAR    LTD.
E.   H.   Walsh   a   Co.   Ltd..   Agents
318 Homer Street
Vancouver,
TIGER BRAND
UNDERWEAR
Ttw CALT KNITTING CO. LTD.
Call, OiUri.
"CEETEE "
Pure Wool
UNDERCLOTHING
TURNBULLS of Gait
T. D. STARK
F. W. STERLING
Telephone
Sey. 6195
STARK * STERLING
MANUFACTURERS'   AGENTS
1043  Hamilton  Street
VANCOUVER, B. C.
Addressing
Matting Lane    Mu.tiarapitHte
raeetnule Letters r»i<iins. ete.
Direct Mall Campaigns
Handled EfflrUnilr
Wrig.ey Directories, Ltd.
Its iiMiinm w s*>t*i* %e ST. LAWRENCE LINE
PAPER BAGS
Made in Canada—from Canadian Papers
IIMIIIIIIIIIIIIIIIIMIIIIIIIIIIIIIIHIIIIIMMHIIIIIIIIIIIIIIIIIIIIIIIIIIlllliiiiiiiiiiiii,,,,,,,,,,,,,,,,,,,,
"SIMPLEX"    -   Light Manilla
" MAPLE LEAF"  Light Kraft
"LION"
Heavy Kraft
cavy
iiiiuiiiiuHiiiiiitiiiuMiuiiiuiitiiiiiiitittuiitiiuutitiitiititiiiiitiiiiiimmitmtuituuumiii
A Bag tuitable for every kind of Merchandise -
Made by St Lawrence Paper Bag Co.
SELLING AGENTS FOR B. C.
COLUMBIA PAPER CO. LIMITED
CARRY LARGE STOCKS IN VANCOUVER AND VICTORIA
*'^*i-imY,*'h'
7 Sutltf
A
The Brand of distinctive quality   Swift's "BROOKFIELD"
Brand creamery butter   To keep your customers satisfied, you
must stock a product that will assure satisfaction in every degree
A satisfied customer means repeat business, which results in
more volume and additional profit
When buying your butter requirements, buy "BROOKFIELD," made in our own creameries from sweet cream, under
strictly sanitary conditions. Parchment wrapped and sold in one
pound cartons.
Swift Canadian Company, Limited When
Aothers
Ask for
Little
you cm otter no finer
kind than "Little Daisy
Just let mother*--, feel the
warmth  ^ivmn  proper
ties  i»!   the   soft,   silky
Austtalian  lambs'  wool
the best  material oh
tamable for  such stock
in^s     and   sales   a r c
certain.   Though closely
knit, they attord per tec t
ventilation
Stockings such as these
have a strong appeal to
mothers. They should be
prominently displa y ed
d u n n n t h e w inter
months. '" Little Daisy'"
for childi en ot all ai;es
Thev ar e made m a wide
selection ol dainty i
and black    Kemt
toes and heels
Order train ytutt whole
sa/r*
Chipm«n Hollon Kmilirtf ( ompin-**
1   , m , I , A
tUMll  ins    (>S I
r ,.,,i V*. «//«"->
t*»
LITTLLDAISY
Hosiery /or Infants o CliilJrcn
*.\ »'••/; 7
\W lu

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