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The British Columbia Retailer Nov 30, 1925

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Array Ths British CoLumih
■JSmSV., NOVEMBER, 1925
10c per copy; $1.00 per year.
Eighteenth Tear.
Mr      V     r*   * "aiiie-.    lU^m-aalllf.
llllAfl   ,|alr   ,,f   M,»Mll   Ml,     ittt
•'Thr   |e.,*,t„l1   *,,|r   **»■>->*   I   ********   """,'   ,"'   ,„'
lata month* .,•>••■ t-e b« wad •"■ '"*  ".     Y''«»
.*,„■. hM BaM arl-vw over kMS miles   i»«
tones*}] rra) lhal it has ijvefi »• »»e utmost ■
laftae tl,,n  in  n.n   AmMTOO."
I.IM ...ur. .,-,.•. ,11 kinds ••' reado In sua. rsjj,
...mi a.iri.l under tn» eevert.t BM* ef J^J^JJ,
turt  t*et--*n,l  allll  «a»  ure-u.rtlr im  "*''. ' ,„„ ,   Hh-
Ihe factory**   t'ouM *"■*' '•••kl ,,'"1 "'""*Vlli- ,,, m
IBs fci.»ei „f a, ile lhal ii *»""1'' W   '
v-Mt i.»*
Fn* Mouaan-J mfc m a Refrigerator Truck did
nol impair the accuracy of thu
DAYTON
COMPUTING SCALE
Jul one Instaoce si hoi DAYTON aeesrnej BM*ts th, w*t ot hard
***** ,    tt  ,*h md eoSBOte SCCBfBtelj io th*- fraction
::rit:t"J52 *- - *— >- -
^^f ^ of weteMsa-ato. tM. possible no
Tli- DAYTON l'r11 ''* " rh,,d to i-rovi-V tha- proper eOflftpeose-
mWhsnlsml   «t»rdtiJ fj^™  for Jells. «srs er taoeas.   It e*
I1BBS tor CbSBBOl 1Iij;S rU ;;(::,^« condi.lon.of daily BC
lini complete WW^f*^ for troubUtom* adjustment* or
for   MSB)   jraSrt,   whww
r*w^*-^^ss^e£t*
Caf* miim >DimmMi„, gut, ftae *•> «P"*
fcin.1 of ■**«..• thai it  wooW pa)  toi oring. aMlTeTA
.   d.icimecc  MACHINES CO.  LIMITED
INTERNATIONAL  BUSINEM  ■"" _ ^f£.c ,
/.ui ,///.,../<»,,,      .,-,/—""*" jjg* DAYTON
,NTtRNATlONAL          \HII^
" *"0 ■"«"*«  MADE IN CANADA
'",°  .nrr.CE- W5 SEYMOUR STREET
VANCOUVER OFFICE <*>
..<■. a'»«»a
iiict.K n.ew;«a
,,,,,.• meeeseei
,»»o»a»'«e) -»v'
a.,, a.'ta.a
•«•- SHseeaas
cc»»aa wiwat
c»aaaa c**~*tat
•■•ao •*»'<«•» PAPER BAGS
Standard-Light Kraft-Heavy Kraft
~1
Paper Mills:
Lachute and 8t. Jerome, Qne.
Manufacturers tince 1870
Tbeaa «r«* «»ur leading lu.'** and it*»\ •• heen fe»r ..car*
(lie lii-eat bag - allien before ths retail trade of t .iiuteiii
Tlie paper uaod la their tnanufaeiure is •»i»«'i*i«l!y
nuiel.' in our own paper tsailfas aiiel i* «--ttinlly tougher and
stronger
If a better !>«;• were possible •' C Wilson, l.snutei!
wmiiM make  it     .V| years in the  hiiiim***
J. C WILSON, LIMITED
Manufacturers of
PAPER BAGS      WRAPPING. TISSUE AND TOILET PAPERS
for   Wholesalers snd Retailers.
1068 HOMER 8TREET, VANOOUVER. B C
Phone: Seernotir 781
I
The same price
at every store in
our British
Columbia
Territory.
5
BIG BARS
FOR
25c
PROTECT YOUR PROFITS BY
SELLING A MAINTAINED PRICE
LAUNDRY SOAP
THE ROYAL CROWN SOAPS, LTD
VANCOUVER, B. C. 1025
THK BRITISH COLUMBIA RETAILER
3
ROGERS
f
GOLDEN SYRUP
•The End of s Perfect Dsy
1M.de from finest flavour,! em* sugar, a special grade of which is imported for the
iPuuJTan iliea of package, to suit your customers' requirements.
fin package* designed to beautify your store.
lib. Una, 34 to a caaa.
Mb tins. 12 to a caas
10-lb. Uns, 6 to a eaaa.
20.1b. tini, i. to a caaa.
Perfect Seal jars, 12 to a casa.
The British Col
VANCOUVER, BC. THE BRITISH COLUMBIA KKTA1LKK
Novcij)!]
(JkTCHgetting this
extra business on    A
SLICED PEACHES P
Canned peaehea have, always been one «»f yoor best
sellers.
Hut thc overage woman, in thinking of canned penehes,
has nearly always had in mind 'Peoxhes in Hakes.
She doesn't know—or forgets-—that she can alao buy
them Skeai
It is this very lack of knowlldg« that provide* sueh a
big opportunity on this item The more |m o|»l. know
about sliced peaches, thc more they an* sure to want
them. Particularly under the dependable hKI. Mo.N'TK
bra ml!
The illustration on this page shows only part of the
special advertising we arc doing on this variety in the
big, nationally circulated women's magaxim-s ami The
Saturday Evening 'Peat — to tell more people about OKI*
MONTE SUM Peaches an I the many ways to serve them
Why not get ttattt part of this business now! Fen
ture DEL MONTE .Sliced Peaches. Put them out in front
Hack them up right   ,iiu\ watch them move!
plksmpusWt
movswsss svQfiSnttom
In «>|.|m.,„ |,. ..,.,  retfittar taut
tnrllalnt     ,.n     trull**.     e»*     ari.
aUr lif,*i    *    a|>,, I.I    • ,,-*..r    > ft,
l-*i«n I m§ nt..ftth -ie letil.
MmNTI: \*i«'ea«--.« Ire o tela II**
nt VtWtafl • ».iea-f»t»n*j>« «itet
'Thae   H«<<ir<lo>    I ,rf.lng   I'tml "
WataS tt it
AW* wrliae otty Um* U*r wh«l
tf+   ,|U|,U>   iiMtt-KM-al   )..U   ii»«"t
aalti'toaa an A al„ta rllDpUj*
rot,to. e-iitnuU. wlnitatW iiw|»»r-»,
h-raaa^-aiiMPr «ti.| n,e.lll«r-«|>li rule*.
iMfUMfl. rl.' f'«II f.ir filet l*M«'ll-
lre« <'.*fa.a*«tle>-l    fen  Vtonrloi'**,
t'oiihtrnio. 19'V
THK BRITISH COLUMBIA RETAILER
5
®£*
RETAILER "oW
Wuh »fci*-h ti iBro'r*^;»"'i Um B  C  TRADB REVIEW
hillnhsd Monthly.
BKJHTBBNTH YKAK
OfNCIUL MWCHANDWl
OROCttim DUTOOOOi.
MAKl.WAHK. rooTwaun.
OfflCUli ORGAN OP BC  BOAIU)
RKTAIL MI.K* HANTS
ASSOCIATION OK CANADA
A MONTHLY JOURNAL published in the interest of Retail Merehan*
•j.i 11 snd the Development of Commerce in Wsttsrn Canada
ia^iWaMWE»waw^aw^^wa.-..,.i^w^m^.».i,».i»«iw. mam*
Hi IWKtlfloN RATE   oof l*>iUr Par Vr»r  parable lo idtaaee
A4f«rtlalag Hat km oa Appl  »ti> n
■^wBitaBara: MOQftfSB PUBLISHING CO  LTD
B-tf'te 10'i MarctiaMa* Cichangt Bu 4--q
VANCOUVER. B C
T»:#ftv«ti« **r MSI Cablt AtWraai   BWpptai   All Codei
Kditor. i » Morttaoo W N Ce4a, Huilr.«*»» Mauger
Entafe-4 at Ottawa a* ISSBBd-eiSSi ix.*.".*t
S-»cr->t«riei.  ReortMnting tht  fallawlag
Bmnchci R. M. A.
Armtirong W. H. Grant.
Cranbrook C.J.Lewis.
Kamloops J. Uatrhford.
Kelowna A. Fraser,
Lytlon B. Rebagliatl.
Nanaimo      N. Wright.
Nelson E. F, GlfOt.
Ni"*' Westminster. ..
a* ,1 Fra.M-r Valle-y .1), Stuart.
Revelstoke R. F. Young.
Vancouver W. F. Ing.
Vol  XVIII. N«» S
N„-,.m,!.m   |!C'.
Vancouver, B.C.
:,t    riUJB
Price Maintenance
Macau**.) TM, fttaUh-* by Dom.mon MM B. « A, Brfkd. Un.nim.as Endonation at
Principle
|( the manufaeturer*, wholesaler* sml retail deal
.r* ol Canada are e.»nutie.d that 111)  regul.Hton ^
aHfi*"l i»r the hrttennrut of rendition! In the In I.
itatrtl.uti«.n i* feasible and wtind   Ihere ii onlj "!il
ihinfl vihieh «ill present soeh I refutation becoming
m vtual faet. and that i» Inaetfvil) on ths part oi
Ihoat in favor of it    The    Idea" i»u%i in followed!*..
' !i°n " { \*.
Kmmm «f t^opataltefl la lhe principle ot i tie*
Mnintenanes k forthcoming from lhe miJn{"5.,ulT^
• ho realites to the full the protection a(f»rdrd 'inn   »>
h a gystata    Wholesalers generaHj sre in »vor -
Hh principle, sml the retail merehanls In Ihose rent*
lied bv the president of the Retail Merchants asbo.
nation have signified  th. ir nilcflanee to the p la n<«'
dntalning a minimum retail prtee on reputable
irked eonitnodllba ,
There would thus appear sufficient ground* to w
Miinsthal  lark nf  favorable iltifeda towards    ' •-
Vintrnanee will not be a faelor In preventing us in
ption, If these three Untie* will W OpetUlf   ,nclf "J  ..
termination to put Priee Maintenance into wet
n he put over ,      .. ,
The erroneous Impression ha* spread sbroaa ■«»   <J
me lections of the retail trade that Priee »amien«
under eonaideration soMv in order lo benont in
pendenl retail tlealer. ami an a protection W n« «h
•rttucut sml mail order house competition   a   ■ *
adoption of this principle will stahlWw t,,r
lhe retail trsde. IMee Maintenanee is denigne. io
nee the whole system of trade, from IW m"imi
down through all channels of dJatribtttlon, IIIU
eo operative movement that will give the people of Can-
i«la eonfidt*ni*i* in t!n-ir trading system, nml Canada an
outstanding reputation for the fair dealing of her merchant*.
There are many questions ami considerations to bo
taken into aceounl before sueh a policy as Priee Maintenance <*an be adopted generally throughout the Dominion, bul those merchants who, though favorable, arc
sceptical of its application, reveal a lack of confidence
in themselves and their buaincss, Arguments against
Price Maintenanee are prevalent, Some arc reasonable
argttmeuts, although conclusions show immature judgmenl Others an* put forward with the intention of
• mI< tracking the proposition, contending that it is im*
Booiible lo sel the selling priee of commodities in wide-
|\ m p.uatiii shopping districts; that if city stores sold
,,t prices similar to suburban dealers, city trade would
In eome disorganised, etc, etc,
Kverj such contingency lias been taken care of in
lhe elaborate programme now being presented throughoul Canada by thc president of the U. M. A., ami it
would ii"! be overstating that fact to assert that all contentions against the movement arc based on conditions
whieh have developed through the general chaotic en-
1'inglemcnt of present day-methods of merchandising,
Tin general public claims to have been disillusioned lo
,,„ extcnl where it is loth to nlaee full confidence in tho
luvwiti system of merchandising; that purchaaing is a
• v .;,,,„ Bhnnninii around to
| thus they waste t.n.e Ihr
-l",M; rir;rice*tag even on articles ot a
find lhe lowest |»i    ibb  .   .|(i.(,
irouini r,o
11 mer
it.,I
lhe facl tli
lce4nr   t      li    ntednwaN from
Priority    ^rhnnf k •'«■■■ "i»,k
;1, pric- should not tBKi  ni THE BRITI8H OOLUMBIA RETAILER
\\*\
selecting of goods. Thc blame lor such a condition ean
not be laid upon the consuming public.   They desire
quality, and priee stabilization is a direct method of ensuring a return to normal conditions,
When goods of an assured quality are solel nt varying prices iu different stores, the customer will naturally patronize thc store offering the lowest figure, nor
ean she or he be blamed for exhibiting a lack of confidence in other stores even where the higher prices may
be correctly figured to give a reasonable profit to the
merchant. Retail business is suffering through dealers selling reputable merchandise at a loss in order to
attract custom.
Thc public docs not consider the manufacturer iu the
transact ion. nor does it effect the housewife at what
figure those goods WOte, obtained, but they IHI censure
the retailer who charges higher prices than Iris com
pctitor, and in this way the status of the trade is dam
aged. Those same purchasers do not realise that other
purchases which they may make at the price-cutting
store ore so ticketed that the loss made on the commodity in question is taken care of bv the merchant selling
it!
Manufacturers have sufficient pride in their product
to prevent the price of it being juggled to an extent
where it is liable to be juggled clean off the market
As an example of how far price cutting can ruin an
article, the writer recalls an instance where a toilet
soap, whieh originally sold nt ten cents a cake was advertised by a merchant in a certain town at six for n
quarter. Immediately other stores reduced the price
This spread to other towns, and the end of it was
an absolutely spoiled product. It has not been on
the market for the past ten years The "epitaph"
reads "Destroyed by Price Cutters.'1  Such a danger
will ever be present until merchandising is placed on a
surer foundation.
The manufacturer of standard at! vert bed goods
is entitled, not only to determine the price at whieh
on*
At,
It
il
In   shall sell to the  retailor,  but  also tin
at  which the retailer shall  - ll  to the  ptibtlc
fakes eare that the retail price is as low as possi
lie would ensure a large demand, otherwise h, ,-oul
back hi** advertising  with  popular prices       II.
makes hiiiv that the retnibr gels a f«ir profit   foi
he did so, payment from thai quarter would i
forthcoming
Price Maintenance in England.
Tin history of the movement iu the U)«| Ln,e| i„ tn
te resting William lilyn Jones, n small druggist in I
don, realizing the futility of offering competition lo
priee articles Mild by large drug stores tilth br. •>> V .
every- corner  of the t "nited   Kingdom,   formula
scheme In regulate priees to the n taller and the
Hiiiner.    lie was ridiculed, called , •♦ idealist, t tire i
and told that his prope>*ition wan unworkable       M
Jones persevered with hi* idea, and against alt t,j»j
it ion realized his goal, incidentally gaining ?••• Inn m
n fortune and a knighfhi»od
Pri.e Maintenance in hritain is a well establish*
practice among the trade   and manufacturer*-, reftn
to supply any retail house found guilty of pro*. rUtth g
It hn* been *aid that the \* rsoualify of Sir \Viliu*
was the main factor r»*s|»ain«ili|-** for the *u«*e-em o\ "
movement in Knglaml. and we an- watehtng with ••• -
liar interest the pre*, nt tour of President .1  T Cm*
der. of the Retail Merchants' Aaaociaijon of Canada
his determination to imbue the retail merehanl* ,,f |j
Dominion with the spirit of a fair trailing policy
Many trailers seem Inclined '•» dub th. whol. ach< I
"a dream "    Maybe **»'    Put a dream may *a»me trttt
and this dream has nil the earmark* of a practical eon
inertia) possibility <»f gra at benefil t«» manufacture r di*
tributor ami con«umer alike They need lo tell filyi
Jones that hi* seheme wa* a ilream That »a* 26 >, m
ago*
The Evils of Instalment Buying in the U. S.
Members of Trade Executives' Association Told Practice is Otviag American Business Hardening
of Arteries—Speaker Declares All Merchant* Oats la Temporary Stimulus and Plan Builds On
sound Business Structure.
Declaring that instalment buying is costing the
American consumer 1800,000,000 a year more than the
normal price of the merchandise itself, and that it is
giving American business hardening of the arteries. Im-
cause it is increasing the eost of merchandising. Kivers
Peterson of Indianapolis, told the American Trade Kx«
enliven Association at its meeting at Chicago recently.
4'We are giving marly ||(M-*00,(M)0,0<IO of instal
ment credit on retail sales," Peterson said, "ami in the
majority of eases this odds 10 per cent, to the priee
for the instalment privilege. Besides this, goods sold
on the instalment plan are given a larger mark-up
than other merchandise. We are paying about $800,.
(100,(100 a year over and above the normal priee of the
merchandise itself, simply for the privilege of buying
on time.
"About 99 per cent, of the people who arc uphold-
ing the excessive use to which the instalment plan is
being put arc profiting personally by the traffic.
Encourages Overbuying
"Tin instalment plan i* not g..«.d for the eolMrtltio
because it encourages him to buy more than he shout*
buy.   People are inveigled into buying more eapcnsh*
merchandise than they have any business with    l>-
trihiition must pay, somewhere, for SUOh credit lem
As usual, the consumer is the goat
"People say the plan shouldn't Im- blamed bceau*
it is abused     Vou used to hear that about tlo  ln*u
traffic and the loan shark business before the Is* i lied them.
"Prom the merchant's viewpoint, he is jrorryini
about the freezing of money in instalment Becoili'
hardening the arteries of business About 50 per <cii'
of retail trade is done on this credit ami Ihe pifscni
mad scramble for volume Ami there isn't a very lsrg<
sKce of the consumer's pay cheek that Is available I"
meet instalment accounts
aVeqnlrss 80 Par Cent for Necessities
"The iiirome of the average man in this eoiinfrv i
less than al.500,   Eighty p«»r cent  of that i* require!
■__^__ 192''
for ■
THE BRITI8H COLUMBIA RETAILER
,,. n.cessitiea, not incliuHng the automobile
\ll the merchant gains from using the plan is U
v stimulstion of business, and when his compe
..     -  !        I.I. .      . 1
7
v ulimtilatioii of buaineaa. sml when his eompeU-
\„ the same thing, everyone is back on the lame
,.    Meanwhile, we have still built up a umst un-
i i r.elit structure
|, n vear* ago I could ** II a man a stove nml feel
nahlf certain that he was m>t tied up with more
one or t*» other instalment eoutraela   Today
.]     man may have an installment contract to meet fur
.,!,.mobile, a washing machine, a vneuum iweeper,
(io net and clothes for himself nml his family May
bt can meet all of them when I longs ar.   miming
oothly. but lei rfclttwai or unemployment eome snd
thing fcl B'diig lU hnppen
All Left U Eight to Vou
| ,,*.i»'f understand how men can ir»» blind!) ahead,
Riuring that there  will lie\er be another bosmeai ile
There mad ia ks a kind of *nf»ty suh*- oo the in
iiailmenl pronoaltlou    The merchant's capital ami hi*
twrmwlni ability at hi* local bank limited the amount
. !(,.m v he could freeae fo instalment account*  Ken
wi btiM Injected Into errdit th. Inane corporation,
hav.   injected into credit  tlo
Dtgh  whieh  WS  h
to H.-.IH .... finanen corporation.
a\r pyramtded from three to fhe
• •*  11     —^Mi  t..»..Ant\„,.
ihrough which h. have pyramided from three to nve      Tf ayQMo ry/tflt d (ftO SllCC—
LiUion ,|olUr» on a« already unstable credit foundation        +J   ]"" O
tnd through theae the deaW merely borrows addition. - -
ll food* for the conduct of his business at shout 80 per Ul&t VOWf ktlltC SSltdWl
\iial about the Qtkh thlna the instalment pureha*«T
Ami ahoul the only thing the instalment purchaser
h*l left after he has put hi* name on the finance cor
porattou paper ii the right to vote "
Known for Flavor!
EMPRESS
Orange Marmalade
AND
Pineapple Marmalade
The Demand Increases
Daily
emfibs arc. CO.
VANOOUVIft
f
WHEN merchants complain that competition
makes their buatneta haxardoua, something is
wrong with their methods.
Competition can be successfully met with compotition.
But be sure you sharpen your knife 1
How? By stocking with the popular, wanted brands
which the manufacturer sells for you with powerful
advertising.
You have a right to expect such backing, if you
handle hit goods. Why should he expect you to spend
your valuable time in personal selling?
He doesn't—that is, the manufacturer who is as
progressive as the dealers who sell his goods. Working together, they make a success combination against
which both the makers and would-be sellers of unknown goods are powerless.
a   a   a   a
Check over your toilet soap stock—ask your clerks
which are the best sellers. You'll find that three are
in the lead and practically do all the business.
The eight to fifteen other brands stay on your
shelves until they're moved by a clean-up sale. The
markrd-up price has to be marked down, while you
write off your profits.
Smaller profits per sale but sales multiplied make
the three leaders money-makers. They give you the
quick turnover, the compound interest on your investment, that has proved the secret of successful store-
keeping.
r o    *    *    *
Naturally, the three best sellers in soap have a
leader—and that's Palmolive. Analysis proves it to
be the most popular toilet soap in the world.
It's a strictly one-purpose soap, which makes it more
remarkable. It proves that most people like the best
when they buy toilet soap.
K Palmolive window display, Palmolive displayed
on your counter, is the direct tie-up between your
store and the huge volume of Palmolive advertising.
That's all you have to do-just let people know you
iiell it. The balance sheet teUa the rest of the story.
3026 8
THE BRITISH COLUMBIA KKTAILKR
Ni,*,.  ,|„.r
1
Chloride of Lime
New Style Waterproof Package
Supplied by all wholesale I'ocaro
In British Columbia
Manufactured by
OWAOA COIORS AND dlEMKMS UMUH)
Toronto Winnipeg Vancouver
Agenta
STARK A STERLING
VANCOUVER, a C.
4\l,|<
:'\KIN'
Tha confidence created In
the mind of your ctiatomera
of your entire line of gooda
la appreciably Increaaed
by your recommendation
of article* that have been
proven to be of the hlgheat
quality.
MACK BAKING POWDER
CONTAINS NO ALUM
Introduce Your Customers to
QUAKER
Brand
Trade Murk
QUAKER
QUALITY
NEVER
VARIES
NEW PACK JAMS
Delicious ii ith th. full natural flavor of the finest
It 0 Fruit** nnd sweetened with pure bum *u**nr
they create sntialied customers
ORDER FROM YOUR WHOLESALER
DOMINION CANNERS OF B.C. LTD.. VANCOUVER
Jg8BB!*eW*8^^
mmSm*1ll*1*sm}S»mm^ THK BRITISH COLUMBIA RETAILER
OROOBET MAEUT REPORT
November, 11. 1925
, ..ni|,iion« in retail «ro.*. ry -hai.n.U an g 1  &0S
,luHof the paal U* mnlttshss imm up lo ci
irnos and pwapeeti «re ,v IihkI> brifhi for th.*
...  of the year    The ukaitagan ha* 080 a mm!,
t .rop than early rstimat.n pndi. t..l  I'ric ■* have
good     l» B«m rti\ th. OVsnaaaii BWl oUm r fjnn*
lUirirls an* more pftjapafOttS 'han they have beea
mm restt It. th*" fmet Valley, th. dairyman is
, ing cost pliU for his prwllict*. Thr p-.tst** RIO*.
.    «rho sold dtiHng Ihr rre<.,t prir.   flurrj is also get
• 8 good margin of pn*«t     fW*« ft* tin fenw*
* b ..till holding out for a better pr*et sre bibbs**
,v good     All th™ good t.m.a mil ualorBllj sffwl
,s,s in thr lining ra litre*
Vnm.unrcment *«* rrrnilly n.a.l. In lhe P«iS lhal
..( the loral drpartitoM SlOWB had pureed tin
ratabUabed baatwei of -Wi«.IU lu\ In ( hllliwse*
|. k. r-grrttaldr to note the department Horessre
-, irhbtl out into the BOUtttn dtmriets rather than COB
• i, a lh,ir artivitirs to thr Urgrr ellles    Yel it show
gr«a! deal of «m«o>«ei on thr part of big btwlnesa
ih, opportunities of the farming eomtatiitiues
Sttgar.-Markrt   stitl   .ery   WBtlt     Sin-v   our  Issl
looZ tbvtr h«.e Wen three radurlions **t U ft «tjl« **
ikiaff today's prier for BUndanl OnnaJated in
Mirks H16     Further drelims sa em bl 0*1** Md
.ring   should W   done for   imm. .liat.    n ,,tnrrm. nts
Canoed VsftUMs*~There haa bee«ins change of
.»>w,,ucncr *.„ce «ur last Us„r    Ne*l.nes an » m
iaVl and Br. moving to the retail trnde ,n good volume
rhera *re,„* to W sn ample wjW •>< P«e '; ' •  **
to and no ^rtirularnasamaahy merchant, ^onl I
itoeh heavily •
Brooiaa.-Manufarturrrs report « WJ ^fcast'
mee in fall broom eoni prieea. slao advan.-s in r
n t'anada and the l^dted States on hroe.ins;^
•-..in m to «t prr doten   Adnneaa are efpeei<w a
*r 1 v in thr neu vear *>     or,
SoaD-birnl msnufartunni sd*sn    pjlee      •
from 10c to !W prr msr. and tl per eaae on sosp
Un.    Knatrnt mnm.faeturer* are HiJ.^™^
id list .hut it ia eapeatri thai ihev will no     -
lew prlrra In virw of thr hmvy km** iti W  1
if raw uintrrlftl*. markel
tasks Frail Salad la s new product on w » doj
^ is parked 72 '» 01 tins to the case at f i   * dp
ml will prove a popular *i*r for apartment
tnd amsll families • ins ;lIV
EiUMa-New mm* CaUfortHa ehiate>m       h
now available.   M.M prr eaaa of J       ' oW
hr price    Thia 4s somewhal Wither ttan s    .    gpW
mg to the Inernao in tnrlff of WMnUfJ' *   wj|, bf
ish ehsters «rr doe shoot Konmoer -<»'»
proportionately higher, California cooking raisins
have also advanced slightly. Price quotations range
from 14c to 15c p.-r package for the 1"> oz. size.
Table Pigs.—New season Smyrna table figs in all
si/, n are now available,   California table tigs have also
enjoyed an excellent sale until the present.   However,
now thai Smyrna are on the market, the trade will insist on tin- latter variety, owing to the much liner
flavor,
Nuts.—sin Iio*! almonds have been exceedingly short
his full    New supplies will probably be ready for de-
ivi ry aboul November 20th.   Prices will be somewhat
iifhir than last yrar.   Shelled walnuts, on the other
land, will be lower for 1925 crop due early in Decern-
.e r    White halves will cost the retailer about 38c per
i ...nta i-,, |D<it vnov    Whole nuts this
I*'    *n"«,n«™ »«.«.. ..,  mt 38c prr
Ih as eoBipaml with 45c last year. Whole nuts this
vear will be higher thanl ast year. This applies to all
lines with the exception of peanuts. Advance will
range from 10 p<*r eent to 28 per cent.
Peak—New season's peel is costing the retailer
eotutidrrably l.ssjhis ye-u-. One manufacturer is sell-
Ing as lovt as 17e per lb. for lemon and 19e peril), for
orange,
Extracts. — Eastern competition has forced local
msuufaeturer*' of extract to reduce priees. The new
priees on 2 ■■/. bottles is |2.75 per doz.. and 4 oz. bottles i'i 'I'i per dot   Larger sizes in proportion.
Christmas Crackers and Stockings. — Now is the
lime to mri up a stock of Christmas crackers. Whole-
sabrs have just received their orders, and arc making
their deliveries, Stockings are due to arrive late in
December A good display of these lines, along with
Christmas candles temls to give the store that Christinas appearance, and is also a good profit line.
ATLANTIC AND PACIFIC TEA COMPANY TO ESTABLISH
25,000 STORES IN U. 8.
0 g Chief of Chain Store Crowd to Cover Country With Iti
Unitt of 2.500 Stores In Separate Chains.
The croeu.o of the- chain store' Interests of the United States
Th" Oresl Atlantic and Pacific Ten Co.—has some definite
fralpr, on lhe retail irocery business of that country if it Is
ible to pul the-m over.   Aoeordlng to those plans it has dfiter
mined m dlitrlci the United 8tatei Into ten wnes. consisting
o( J 500 stores each, whieh will mean a total of 25.000 links
id the a A P chain,
7< equally wide interest in connection with these tremendous expansion pUns is the rumor of a pending consolidation
of soin,- of the l&rgeet chain system Into one organisation,
whether to combat the* A, * P, move or just one of the ninny
predicted outcomes Of the consolidations amotiK lhe chain
store Inierests Ik not known. At any rate we are advised
from n dependable source that there is "something doing*
along merger lines.
\? preient, it Is understood, the A. & P. ha laometnmg
Kite 13000 branches In the United States, most of which nre
confined to east of the Mississippi River, though recently It
r| irted stores In New Orleans and also In Houston, Tev. mis
Is understood to be a part of the movement thai will even-
mil, circle the United states, which, if It i- successful, will
„;,,,„ mow branch stores than nil the othor chain Bystemi In
the country combined. 10
Till-: MtlTlKIl COLUMBIA BBTA1LKB
Lake of the Woods
Milling Company
LIMITED
Makaraof
FIVE ROSES
• FLOUR •
The World's Best
Ddlj OBptd* 1-U00 Bbls
BO. Of floss sod WsjoboB***
1S00 EJohsrdi Stmt 1614 tors Strsfl
vnroouviE vicnroiu
PUSH CLARK SOUPS
*m****Mm*mm*****m*m******m*. m* ***** **********************	
IhKanJt*  'htt   *rr  gtmai    &*»%.«•   tmt'.*>i
II..AWI  a-   the if   JTi,*,   ia  tight
11«'.'A Una.    MrtiC    • Ua.-s.ffia'ra    Oppf'-tioi*    "hr      *  BBB4S     **,
lru^n-4  e»rt.   All  *hr  tttr*'   MBSSl     *   FBBl  S*t*rot7t*  *>'  f*M
>.H|f   buaineaa  em   merit
t.n IBs I t*AHK Ki'.n.-fia u*t*» mm Ib *BBWS asies *  '
pfi»at-»
W. CLARK Limited, Montreal
f •Ubinjhmtr.tt   ot    »*»#etftA'
*   0      St    (Una,
Ms»'»», Om
B Q    it
'CsiiitfM®
BRUNSWICK
BRAND
SARDINES
Canada', Bert Selling Sardine
CONNOHB  BROS.,  L.M.TIO
•»«e»Vs Harbour, *, B
AlSO PACKERS OF JUTLAND „d GLACIER
BRAND SARDINES IHS THF. BRimn COLUMBIA RETAILER
ftOPOStO CMANOt   IN  TAXATION  BASIS
11
tottitt AmtnSmsnl Would Bil Ltvist en B«U*l Valun
City.
in
I a-
, r i* wPtt *lll In* imiMiht st the* p.raa-nt ^nUm of Uu
ure   to enable   lb* fit j   lo-unrll to Him   iv-gmtag
in th* lk*nslns •>s»*em. II •»• tl.dd.,1 u * iptcisl
,,? ib«i t'lt) Council r***r»»iil>
.* |eUn rails lor Introduction o( o buaineaa t*t i,A
triiul »AlUf» vlth s %l*o to *nilli)( iBBBjBBlttk a whn h
.-!»». a admit  rttit  tltldrr  the |arer>»«*nt  fhnr'M  WOtfC
..Af th* BA***am*nt **im»n>laa»..f». f  voui.) At am  up »
<  arbrduk Of f*>Mal »slu*s lor sll buaineaa pra-mtM-t in
and Ihr bttalttrta Ut  •antl.) Be let teal on A |NNt«BtSge
IpSCStl  mrerMftf  Ot   Ihr   fOUhfll   «tl!   be   held   • bof'l)   U)
,■ t,.t |.l*n rtt>lsln*-4 b?  « hAf lea  J.u.ea   le, , r ..   |n»pM
M< ar-Ahila- spfdkstlon will ho msd* lo theft r !»»*«< bllU
'•***■ ot th* Ijjilslstur* for s •i^-rui JtSBtsssltea •*»Out
XI lAtlotl m«|   b* pS*A#«l St tbt*  tea a lor  »s'h,>*j-   ;h<* r»-
!  :.»Uera»
.-eaiae     It    •••    laoll-.'.a**!    ..\|'      (he    :•. «    Jlrer.»ln*|    0*0*
?,nt come Into rlf*»ct until ill*  a« II will uke » t.»r le
up tha* •«heajolr of r*Ot*l tslttn*
-He plan bwroto*** Is*   a nnmlxol tlBBBM Its Ot |! ».',! W
ed all bo»lr.«-AA*A for trfolAthe i-wrj-.a. a onl? tnd tn ps
!ha» Old  f*ei>   A   bu*ir>**»»  Ut   Will  W   lnlrodU<*«-d   Ute^j  on
1 * I •***«•*
''!*»
*'<
bi tsn onocint to nolo concebt and
WMIBT ORlVt
Ue'.it irBBBfl ol IB* lir-wsfear Vaftrou»e«** Hranrh It   M  A
• V-leJ a mmtIsI r«*blbS snd vhltt dttto November 23rd »'
li« |T**4*fV  « OOtt.   I*  *bkh   -All flWacfA *od  lhel{   ladle*  Ate  It*,
• ' In »<leli'w>n to fftacer member a And ih* ,t huttti *ti in
I IllOB l« eilrttd«a| to Sll tHriOttl Interacted In Hie- ttXKrt*
\ ..    e*       ,|fc r«re||rM  ftaitfrAmm*- tUk*  b***n AffA^fexJ b*»   the
UAfcllIsi frsWnlt) ot Ysorouter • l.A.ti-* •hoi«*-**!e faOBSN
• h in ItSflt! IS auffkleant ffOArimm lhA! lb* eaenlnf »il! 0*
I     •-■)o*> Abler   Sffslr
AMIBICAN BISCUITS OUMBIO ON B  C   MABHCT
i u lynx.ureai thAt Amt-rtrAR bi»«*uit BUasfBrtttrwi hav*
I -* »b!M»int Tig BBIBr Into WrAief-n » aha«Ja I 0 b Nf*
'ffli  t\e     Th**#   It  ta eUtnteaL  bA»e BBSS  BllUB| ll   \'->\
'      «   A  |M0«ll4.  Stt4 |0C«I tl-iSOUfA. turefa   hAlif   **eo   l-OtnHlet!
II beto* mat of |.riaduei*M>n In or4a-r 10 «MB|SHl* *,(l> tb***
' •   l*eat coa»4»     If tbl»  Ihfor-mAilon  I*  «STTt«i  lbs ' OOlmt
it"! a iltttt to |wr<o<'n lo fprt-tentiii-i tu. h |.fawe.!ur« h» Am.*r
*?i mAntt!«rttir*rA
lltCtNT INCOBBOBATIONS
" C Msll Or4*r GMBBBBT, l^tiral |I0,0B8 l« J»*vi"
arnbrit. IU«tln«A girwl \Ve»l, VBBSQBVBr* |*B#rsl tOtt
*M* Ah.l 4ta<rtb«|tnr« of  rmete hAtella.
I'*««>4s Hha.|. UmltiHl. %\0sm    i2« QrtSTtll* ltr»Bl, V»n
l«*«TJ lm|M»rt«>fA sndeit-aorter* ai».I nm.-rAl UA«lei«
8 I'llrrA m Bon 1.14. Iioooo    «JJ SiaihIai.! lUnk BalWloi
IBBBBWf, senrrsl r*tsll tnerrhsn«#
«isadsrt turment to t.t4. •&"><***    «s: HwnlHon sir..'
1 ''iM.uarr. msnufsriurer* sml .|aeAt»*tt l» ISHBtHill »lul klo(h
f
"   C   TUMI). t.t4. flOiHW     UM»: traealli  K»»nl-r  Iblll.tlnK
tBCOBTBr; r»lre hmetit room |»rot»r»t*u»r* BSltrsTS, *'"
BILLING MICt OF SCHOOL BOOKS
r,»" r*lsll tmohsfellers ol Ur*iii**r VSBeBOWr •• ** r,n"
"•••"ni It«l4 In Ih* R M A offleeA. offereal the followtns con
"JWI of opinion r*ssr4lns the minimum IslllBI l"'** °
;c»ool boohs -Thsi ih* winlmum wlltoi pries of wboo
'^M shsli not b* (BBS ihsn pobUshen' prless, which ijso
"«; >' «« Sll |*|| book- us*4 In IMblle s.ul Illsh School** BlBO
■'lu,«fA sn4. folvrr.uir. Aim. that sn effort be roitJe 10
ttn the mibllshors USr bark sll Mn«»M BOpISS of tSItl »*>i<'»
n" Ihtii i.||minst*4 front thr eurrleulum «»f IChOOtl
For the
Customer:
Quality and Satisfaction
Because of their steadily maintained superiority Royal Baking
Powder and Dr. Price's Cream
Baking Powder have been stand'
for oxer a half century. Both are
nuide in Canada.
For the
Dealer:
Prompt Sale and Fair Profit
Always Recommend
ROYAL
STANDARD
FLOUR
For Christmas Cooking
Its reputation is established In
It C. Homos,
Milled in Vancouver by
Vancouver Milling and Grain Co,
LIMITED
Head Office and Mills:    VANCOUVER, B. 0.
i
1 14
THK BRITISH COLOMBIA ItKTAII.KK
'■♦ r
Saves job time whan customers ask for Fresh Roasted
Coffee." That's exactly what Nabob is. Tha vacuum tin
keeps the flavor in—you sell it "fresh from the roaster.
Kelly Douglas & Co. Ltd.
VANCOUVER, B. C.
ii
I!
WILSON BROTHERS
Established 1890
Our Motto if * SERVICE"
Wa cannot offer to sell you foods cheaper than any other firm Is io s posrtioo to do. but we CAN
|iva actual facta to prove that it is
ECONOMY
to deal with tu
2$UZ WILSON BROTHERS. VICTORIA, B. C.
WKolcssIs Grocers
SHAMROCK RRA
HAM. BACON, BUTTER. LARD. SAUSAGE, etc.
First Quality packing house products put up by P  Hum. L r,.
Limited, which means they sre the hJ.,*t JLi     • 7 (°-
end without equsl on this market "    *' -,Wiy' Pf,iib,e'
VOU OAK RBOOmUND SHAMIOOK BEAKD.
▼avoouvh
P. Burns & Company, Limited
OALOAIT
IDMOHTOK
.,tooiomtmn m.*■•■■ ■■■> :«4
THK BRITISH COLUMBIA KKTAILKR
How Much Bookkeeping
18
A  M IU RROI vlls
I     •    he.**-*.    Ill
II'
h    l*M»kk«'« plHlt    fahaatllal    |    e|..     aX\
A   HV.I
' li tha
i will
w
i* ji i|tu-->ii«»»« laf ■Wl-iM merehanl  in begin
ak n* he Hi ** ftl"l •fwHowu the various iy*
I ,,r,. offered him    h i* « Brondet bt t* n.»t
rildered    K-*|M-«»all> »** lahi inn ol tht met
., can'I «M,rtl !o "l""*1 A tfr,M ',,ftI "' '•""
f,,..nU but   who   realises   lhai  s   «•" >
l 0f !,Mikk««'pii»tf »• abaolotelji Hstenrial
I ,- |n wants t«» hnuu »*** ho* »neh bookkwpins
,-^arj   )»••*   '»,urh  '* nnneeeuiarj    *'s,!  *j,'lS
u   the r«'«l «»'*
profil  and  loss itnti
• \> w nl hi
llif li
-,, -.  ..*..■ -'s iVi* a monthly
itatfoicnt will prove adequate for
ir.'ii.i.nl ll    will    ......A.,    tl...    V.	
i       I<>">,     ,,, ,i ,|i,n i >      nn
rverj Mth-r requirement It will supply the figures
thi bank* i Hants w\i< n application is made for a loan,
Un* figures thi* government wants at income tax time,
ami tin- information needed for establishing a line of
• reelit with wholesaler**, or making out a financial
•>t,ite ti,, i>,f al any tim*
The- individual records from which this figure in*
fonnatbn may I"* obtained are simple and easily kepi.
Onto three ledgers and a recapitulation sheet are re*
,imc,„l .   EMixjI     a   ilnilv
Now. What 11 1 Do?
„j ih<   system
j.. <',.••, RAswfrtoi thi*
, ..V-u.n Ut\ ':*' a !••»*■'
. ( hoostte '[oor to
Sl  ..   „'.,.i,  lo  !h«-   **°*t
ousilWSH        tm
■ ,*   ■ * itift  |   i»" r* ha
,    ,ahe H  h«    fVM *  RtH
,a    t»   to   ti nt   I
Then h   Utys **
, i     ol     m«"*r«'*»-**neslae*
M • a hi* *t«erv  f«-f  intS*
i.     iml    v 'a    l*ttl     te
».1J   thAt    at.nl     eel    l.jrt
A,Is.       " ' I *t **»*»* ,   IOr
,«t   |f.mm!    rbI I
l) lp   Alld    S,N,,l    ** f
he       fuiit'U      tip      I
-alKfselorV   vi.Imi.u   ***
ii)i j      To all IpfX   '*
,   he   l*   pra»A|M ri'ij;
*,-■  ||   ».!■,.iin*  fur  lh«
prolil    J|tle|    1m%A    %t«».
•   **., irit the tes*\
rtorj
Tht profit attd tasa statement »**• <'■• n*0*! import-si
•I  tu  Alt*   !.u*ine%%      ll   SHOWS  uh.'h.r  or «
profli i« twin's made, »n«l ih*»«  ^'n'1 >"u !H   ,   "".'
i« reason *«h> im. n rq mo* imtinm     Kurtiwt,. i
»l    BS  al   I   tftnlie*.    Ih.    grtWral   «*«»lldHf*Mi  •■'   "      hU*
••-   n shows whether or nol I hi rait »i lurno\rr »•*
htsl enough  it shows *h.th.r ihew nr« !•»«. man) «»u
, lyini i.il, ou Ih. sheltrs    In ^[  >' ,n,,,"',,s
ll    etiijn  BOQfW o{ n btUunOBi .      .
rhat then ihould bt ih«* obj^Hvt o* Ihr ^"""A
'   kkrfping system    And rimpHell) sll,,u1,    r
*   iwti    It hi tot-ally ttnn •eaarj ," ',M,UU. fl whpn
itid   time eitnstitiiinif   sjfBlem   o»   rrt*on
*a
„,e,|.        III...    « in....... .,>a« ",'     I Tl
pie ones will *\o )u*\ ti* well «"*! •v'" ,M "'!,   , v
i   '.imm U in btndneti »•» hoy and -«»1 mrettnnx".
n pmfll, «m. the b-%-** tiiiH' h« has t«» »!»"« •• HM   . J|(
in« ihe better, providlnir. o( oo«w. •"' K",,s
' *- reeorda thai nrr really n«t**B8ary. ))(
Then itill remaini ihe question o! hoW.an()nM, „
i   r»i nnd Iohm itatemenl hI*«»»iM h* prepew
« ir lan'l often enough   Too many thlnin ew[n«"pr
in'» year   It should be madr out .v.rv ■.."•• u      (
"»« tlm merehan! la nperaiinB roost «» tnr ,       .
pbbbb, nnd tmsaars nrsul *ntv n»»* w*
! "i HHiipa-iiiion ami dose profli mtrfB*
■	
quired: First, a daily
distribution or recapitulation sheet; second, a
customers' Ledger;
third, ii purchasing or
creditors' ledger; and
fourth, a general ledger.
The   daily  distribution sheet is a greatly
simplified form of tht*
old style day Ixiok or
journal.     It   provides
•sections for cash and
charges sales, cash re*
peived, cash paid out.
cheeks issued, discounts
and  returns on sales,
discounts and  returns
on purchases.    Only a
few minutes' work, and
the result is a complete
recapitulation   of   the
.lay's transactions.
Customer's ledger
nm|  ereditors'  ledger
contains the records of
, ,(l(,  m,siuess and >»oney owed by
,    * \  distinct  advantage is obtained in
" ' TfZ bit, ione sheet for each accounUnd
']-hAA , U dnne This makes it possible to
^m$ U !L It , av or month just how much is
•<li''' nn> "T I ml how mueh is owed by each
-« !,'',a,\7;-iaeontroi eard for each led-
The* trenrfftl »^^»l^mn^^t» «V«hi book"
--'^"•, ,,,Nn,SSr, ,. , efour main divisions of ac
keeplmt system I ' ;- [ " m,,mnts, liability
,.illlllt. i... Um- i:.«»«-»-»l ,V.m,l expense accounls. m-
accounts revenue acwunte ind   «P    ^ t,
rludiMM ' "I::,1;;1  S has at His finger tips n
in daily »»««'f' ^    ,,' aft  make out a profit nnd
tlUv Him th. Hii'ireslH neeu
J i nr financial statemen . (lo(l Rvery
Ih s«"ii:,,'!,lV" ,„.• nlwavs up-to-date.      ,
i ,nt v rccolu iii"'*.'      ■      .   .  ....ui,,,!  in   iell'i
il, merehanl >'" .     ,.,.  nteresteu w
'       T„ .,,..„.|,».i • w '  r       „8 „i„ mall o
.mb-andUni ""*"""ls* Mr' 14
THE BRITISH COLUMBIA RETAILER
Kovi, V r
!
■
A Message to 14,445 Grocers
The Lading Families
in Each Community
Eat Kellogfs Mi-Bran
•an
MBtl*
M*37
Are YOU cashing in on the extensive
advertising which ia being done for
ALL-BRAN?
IN ADDITION to 1,428,786 families
* which read this advertising in the
Daily and Weekly Newspapers, 221,940
Magazine readers and the leading medical practitioners in all parts of the
Dominion regularly read the wonderful story that is being told about
KELLOGG'S ALL-BRAN.
Are you taking full advantage of this
generous and persistent effort to help
you make sales?
Display the goods; let your customers
know you have it and reap the reward.
All-Bran has brought relief to thousands—you may do many of your customers a good turn—Tell them about it!
Kellogg Company of Canada Limited
LONDON     -     CANADA
London, tout land Sydney. Auatralia
Davenport, Iowa Battle Crook, Mich.
Also Manufacturers of Koiloff'a Corn Flakoe, Kollogg'a Krumbloa, Kollog g'a Pop. 192*
THK BRITISH COLUMBIA RETAILER
16
GROCERY PRICES CURRENT
ths fettew-Jnf ere arises ****** tne p*^**tntal lino* *t leading wholesale firms.   Prlcss quoted srs nscssssrlly
Subject te msrktt fluctustions.
OlLtBTT  CO.  LT0.                    ItBOBBf   •'«1*!'. 0*0                           1 M Kl-*ti<lyko (wrapped) box Of 23  5.85
m                                           PBSfOai   BBSl   *J"t                                   1« Kle-n-lyko (UHWrspped) bOZ Ol 25  5.70
....a-                             r** **••    New* n%*to. i un» tea              . . I n ...     ...
ot$s   ttsotMP*                                    . .*       .    , '                 ,.       _ Klsro Btyosrine, ix,x of HI  5.55
1 ' *  F                                                   Tim-.*. -?«-««*. Its*, <fc»  . lis '*lu''n tonwrspn*) box «>f ioo — 3.70
p ,9 ttaOO t-r*~~                                                         IVSilftrf  *%-o-e   Vi   Bs   1                  ■■■ -    li liquid Ammonia. 2 doz. (|Ih. box of 24 3.70
\ * i »*«••*• *■■■ ■                        IM      mijBBni  stiBi. Pifsfey          .   .— us rjqojd Bias, I dos. qU. box of 24. 3.70
,   <+.*.                                               '    £*         *>"• ,#*7   "*   * ilj UscbsalCl .'in. Tar, box of 100  5.20
;l MMS • ***»•»       .                                          Ctfl|||f ,„,   , &1   ^t|                            . |M MschSBlCl PlM Tar, box of 50 2.70
mi c s*»fc>*s e*ties»                                i>»«r. •**••)»• *■*•. doi             •• oute csstiis, oskss, box of 200 4.40
. „ a **          ••»                         IM       ,,y,*u c>Wof*  * °*   **                   ' ,TI Primron (wrspped) box of 15 ....4.40
^   * BBS .                                  «•       «*«» «*~*'»- *"•; ,nnk* U7,n   ,.. RoyH Chars lei  iM
inlSB    -                          !*              V..lta.»SH..  Atonal. «T»SB*-»*»s    LU pirif||Pw-|r-ABIB0Bto,b»|iill
51 ,,   • #**    »-            .      «•*           ;»Sy   |\.«4««    SSI                                       - 8{wi|ll pf,ceJ on j( W| ,s tnd 100
M I too* ***                                         8*-«**4« Be*** ^                     >■ bolM
ll**  SMS. Csss »•   ♦-                                 MlSVi   Ha   **s                                J" BsMrsy's Wstsr Blssi. Egg Preeerver-
m  s$jS I*!   *•*-****•*                     ***          M«*»f4   <*•   SS*                                  -   • **• CotOO, tt Una |»r OSM     -• *-20
|M» «r swrs                            il#       stoototn. » » <* « Ror*U Uundry Wskn,88**», In bbts.   .16H
Sat*** v.  **»•. Bsl                                      m. <8p«cl»l prtce on contract)
•   rt.oa**Oto 0* Bs4S«-                                                7m.  CIrSSt l*t«l.  V. P« *'                        g , (.rrtwn ^ fa 14.„   5.20
* , .   im0k m* ^.«                    M»      Tss   O*om Utt -  »- •              M 249 only _ 5,60
MS   -     !.*-»•»«,   9*'   mWOM                  mam%*M                txtt    *%<*****                                                 ti .       ,„    ,         ,u       *«A
%%  pidafw                                  JJ Roysl Crown Powder, lib. box of SO - 8.90
ci.in Mt iS-wiiM)-             rw *     T^». * i.4ia. Altsrsss*. J **          -   JJ Roytl Crown OisBssr, 4S sifter Uns« 8.40
U fS   «»IS«W   tin  US «•  *»S»>   -.     >»**»       T« il U«S   Afl«r.--vn *%0 P*t »-          ^ R^J (>own ^ ^ flf 4g „ 4.95
M tv.  om Stsm*        »'*    tmB ^^^                     ito wwu woodsr. box of 100 i.w
Cm*  •# TsfW—                                  r-*  **       V•,v•,*'        ' N0W  Yhite- Swan Soap.  100  — iM
te Bl   moot ttom   <• **•   IB «*N» -■» »»                          P   ,U"SI * C° WhltS Swan Nuplha. box of 100 4.60
I »  ^o*Z \**W* tl Swa. 1* maat SOO                       %*.***<* ***** ffh||| .wan ,l(ll(h(nK ,,owt,er, box of 24 5.60
HIS   «M WHS eetttW ****** tt **,M S},^,<.   roi-.<A   a*-Mer*.   r*:   * **
Ml  AMI   ,    |M                        „.»,.*    6*1   PS»  ll>                **! THE CANAOA STABCM CO. LTO.
i is   mm ****** ******** <S Soa  ta                                     n^tsmWas. i** ih «,.Wh—
KI,,               mmmmma* ~~    f"            BSBSB   *"»                                     k     , 4r«,-r.»        *» Laundry  lUrtSSS—
6 fi o**m* ********** % Soa to               C^amm ^ "u        r u,        »* „, Uuodry Btsrch, 40-lb. bos .n
••••>•                          *    — 2*     C^* *"£?■ ,^T PsTn>          n CSssds White Gloss, Mb. «**** «JJ
li»  M4M.SIM        ..•           -     •*       CBBW"   «*^*^* *,*J^  j,.ttlrt, IBIS umf ^Ue qioss. Mb pkgs. ** -   W
K »   t«4M •**>-» ,                      !,,.      Ql,i* "ft,,   ' V'r '     ^ Ma t M »*■ ,lo:° No   1 WWtl, 100-lb. ke«8  -- »*
IM »   BBSl S^e                                 *JH     .n-h-*--;;  ,'^;;.;if,.k   ^ ib            «« Edirm-^turf SJIter Gloss. Mb SkSS
hi % noon unoto   .                   ,?      »ws<*i »»*•••  w •*-\ "*           .ii ^ib, ..     rr- u*
,^,nMn   IU-*-    ;   *    l                     ,0 wwtiM-burf   Sllter   Otoss   !/•*
«SLLV. OOHOLBB O CO. tTO              ^.^n Bs«*, ♦ •    !l     l      )t>        ,<0 fnn,,  t)n cwUtsrs,   «'«*■--   *"H
rs^ c^e-Hs                      2S2 !S3^ tS S rpM Ji ^rdr^n siwt ana «M^
pBfJBtetSS a*;-'**'""                                .is W,.«*a *	
sanm sn. a m *** m            [**   t«w« ***f <n l,f!;,             .»« cuuioid stsa-h. ibwss «r ••«,.460
)%»«# in»«4##  el «l «s. *%***       ■      »•*     miaa  Sh*sw««   »**'         ,n,        j« percsn)   "
^kis« l*«»4»»   II IHfc B*s            SSO     |Um^  u„r.*  ... i  i«»*      • w
^.^Mto.tkM                 -     "IS            4 (1>,^   it'',!""                   ,«0 Culinary Stethes-
Bsl nf BS*. IS tsv BIBS                         »»•     j^.^l WAWO** 9* ""                        |t T8 „,n»n*. CSlsSssIcO Prspsfsd Cors,
V^ ■ST'.^.r !- SS s'*":" -:: • ■";.. „ , •'.  tsamts* ss ■-»'-^"»'-..,,
'  *• i, *,4ta*, miuiS tin* •••*»»               •:    \ii,-«-<*«w   *»,!                    . .i: psr lb.           ■    .. r"^-- is   ll
•■•a. un.                                      J    EieiUs'. BnH                         io <j^ pplsto Flour 40«IB »esn »
'    *tot4   IV«e|eM*.   Ae»S -     **       |Vrk   SMM    I**   '  ' k.   t..;  !!'      (l
^    T.|**a».   atae*                               •       "     H       ,^k. m*t *** •*«h ^T*'...             .» Msisls OH-                                     7,M
ssssd i^sint. *-*                  ■   J    on****** '1'1, ' ,'*,'/.,•":- iIbbbIb oil. W -  _ T.«i
(IMMSBSB I o* tmsL B»s                   .IM       l3 Ms, t* n*       „             .    . .M " M —                  „ii
-.ITUS, !&£**<             «w    insBsa OA MJ^1*                  « M 	
'Jsna amatl Saa  m     .      »     — J JJ     Js*^ M    »-       J                 ■   M Syrup#-                                     ,B
'•"tt IMwSsr. I M Sto-, Soa.             ■ »TI     BHs»tsS CB»«« *»                      CRM  »
• >a                                                                          .    . rrt irv*Ml  •■•   *'                                     - ,'*w
•*m »f Tsrur. t.             *M                                 CSOWN SOAPl. *-TD' u, 12 ta coho            37l}
>•**« of Tssisr. h-a iim          »*        THi     I#te.  tm-r.o.a  Visntfvsf, ibiiobb            3,80
ossn .1 Tsrur **% —    ■ ■,0    ^-^ #7n!w WssMHM» tc* 3 to «n  ■ •    ^{M
< i-BSr.   SSSSH   am*,    ^mamrmmmmm        -•»                               TSfWS NsW M OsyS. I.lly   N,  ^^ l...           JJ
' «HBB  IH-4   4H   __——     J"                     ^, ^.k- 14 I I*  >k*r ""   ' ii 8 10 0X«e                          _ 353
'trsrls !o.   ««»    "        *^              KUk^ 11 I '"  '""   H     * ,H N t0 BB                       4.10
^..MM«.cM      iM      C^rs OBMMafc I
I  * 16
THK BRITISH COLUMBIA RETAILER
Nov,
free copy of his booklet which outlines in detail a simple account ini; plan, shows various forms lined, ami
gives further information aboul installinir such n hvv
icm. Address him in eare of tin* Burroughs Adding
.Machine (Vuupany. Detroit, .Michiyan
THE RETURNED OOODS EVIL
Down iu Cincinnati the Retail Merchant**' Asso
eiation have taken up the problem of returned goods
in an aiftfrcssivc manner, ami are conducting a cam
paiirn anion*** lhe people of that eity to show them tlo
detrimental effects of the practice Ity (Minting out
the time spent in making the sale, issuing cheeks f<»r
the merchandise, getting authorization by Ihe eaahier
ami a dozen and one other thing! they show how it
tends to keep up the cosl of goods
The  association  han  liwted  n   untitle, i   ,,f A.
which, for legal, wmitnry. or other reaaona, ean
ACCOptcd for return    They are as UA\o\%s
I lta ai.hitc ami mattreanto
"* Garments thai haw been allcred tm t\„
e.iliiel*
"A Bhocs lhai ha**, been altered
4   Comba, hair l<»u*l>. -. and loolh bfttahi t
"5   Hai*  goods, Imir »»mam. nt* nml eells
*•  afereban-dntc **( any kiml thai ha* |Hfl!
7 I• ifth ni any kind • I 'hrieatma-v BfcdtHlltf li
day. etc il returned t»» Im accepted oiiJi i„r .
no re li.intlis.   mid   m.t  credited  e»rt  tin   SPCOtinl
person receiving tht wilt
"EA5YKUT CANDIED PEEL"
BUV  IT  «V TM£ BRANO
1  LO. CARTONS-WHOLE  ANO CUT BULK  Pill
Trv our upcrlsl \**tk»g, ol BBS pound tui laa-*1!    l.a-tnor». i *r..\i,,\ |wi iT   |» ;»,  An,t %t> lb   Iknra
Orsngc snd t'snsdlsn t'ltron. earh |»«rk«>«t In Indlvldusi Wo •i*rrl*Ut*> In iu? lVa.| tat ihr t**i<r-> *f»,j. in *$} lb
(ilss ln<» boot snd Ml tb  U*>\*■*
ITALIAN ~ LIMON - ORANQE  - CITRON
— an*) —
CANAOIAN CITRON
PschsB Br
WILLIAM ROBINSON LIMITED
VANCOUVER  a. c.
Peter Rabbit Peanut Butter
CoeU No More But Selh Foster
THE TOV RAIL Of LIOHTi TMl CHILDREN
DIIPLAY A CASE.   IT WILL BELL ITBELF.
Kdfy Confettion Co. Ltd.
1100 Maintain Btrsst
VANCOUVER, i. C.
mm
A Quality Product!
TrqnizeD
•CfSVISfB
Whole Wheat
FLOUR
A PAIR HXKI) PROFIT
POR LARGE AND SMALL
IH THK POLICY OP
The Df. Middleton's food Products
Company Limited
Vancouver, It C ins
THK BRITI8H COLUMBIA RETAILER
17
p&& *&& w&mmwmmw& Wx%w
Yuletide Selling Stunts That Have   |
Proved Profit Makers £
i
^nrw
* , t.tih tlo- nn .iii ^ snnusl e*\e*l»t
v, rhriatniaB n eswnitaiiy nw *****
,.    sv.,„r th. ht-ldt.-. of pmt « aanitj lhe foi-
Jj :\mnt*m*) P' < *"»'»• Ul OllOftat lo iMf
fj  ition
A ***** SacapUw Bald Dorter* lb. U.I W«« of
Moertmbar
\ lam .l.*P.'<»"'"*> "'"" '■*«"l«*"*1 V V J  ''.
,   .V,.„V     IW  lbre»   .«.„„..„.   !.-,-lr..U «
.,„,.„;UariUllle.l-a.toW I -1"1,»-; *
.,, IwaiU and iwhUm •-<-  -'"■|
1 ■:,i..„.,,tOO')*'o.l I "V ''"V   VV    !
,..,.,, ,,.,„. w -»i-.««'««"> •'■■' :*: V*
... ,., k  .n.,.l.v    Mia* •***■ -aClk. *•** '
.    .,„,.,,.-„'«.,..  f«nh.r  wtort-atoadte T«*land.
Khrn nttmerotta eonirifoiww wet% pnrpa
 „• and «••-•■. -,■ ruler ,i;; ■;'„.:.
■ ... ,„, daptrti ' "••' 'h,u"" -■"""'":;' 22
I 10*9 I.. eh- I-,.»(«. **>■"•' •*""•* "
...    Tin. .i>»>' «»• » a'"**' *M-*-'*M
•    •    •
As Unosr*! StooW-D^  Ogggr;'g5pM
Who kVomed Cbrtatmaa and Christmas umm,.
Used as ata^net
method la ^h a He« fork alow eaotloncd s
ss nA la*t \* tir ,|   j1(l
Withstmly Dieketn setting f ^Vruntl vil
• tedwUh utrrymahewpa**** • »™tt«n      th(,W
it  a, « backimund lhe itow aa" een'
•ring feative copy i t^rjH»
OW Scrooge, s eohtntarj *tt!*P H",ni,,,
ii nml Christsaaa giving . stl>r,
Scorning the Scroop phllooophy. [hM •      Mch
»gaily assuming thai ilrof joyous prepan
ppraprlatab precodoa tha Tttlelwe
J. i ni n-u.'. .,,»\. could nsroi)
•The tr*a«irr« of All BiM* »" .Xhtfal thin**
...re Hondrotis than th«* minU[h%\    \ uuV,h.iuAW
itnong the millions of dollar.' wortu oi « ^
isaemblad here from the marta of iw wot•
i? remombraneea beyond compare ^ ^ .
Dny* are flying, n* they ilwtfl W ™r eal,ndar
m* much to do in preparation. law \* wi|n till
jnd msrk well how very fa* weetw. i fc   ^
'"hrislmas with Kt ehecry BOeitl »Jf"J™ v,,,,,i,.M Is
minions    Ami than r*'"'""1 ><,urN,M n
moat ploasumblo now ,   ^ilh henvy
"The WccKh before 0* WW '"   f,!lUkU
••"!    Vet light of heart and cheery,of spirit wo revel
111 "ur P»t1 in 'scorning Scrooge.' "
sss
Christmas in the Old Land.
Ktores in England hav, from Hinc Immemorial made
i special feature of toyland displays, aud each Christ.
ut • rery large store has B special "show" in the toy
department for the children,   Not very many years
aim it was thought enterprising if a Santaa Claua in
■■>> tte beard, for-trimmetl scarlet robe and grease paint,
wi re* engaged to hand out toys.   Mow there is a toboggan ?riji to I'av.s of a Thousand Wonders; an expedition to the North Pule-, complete with seals and pen-
gwins, by minsture railway*. Dickens' "Old Curiosity
Shop," with attendants in the costume of the period;
. * x children's motor show*, with models, complete to
th< nmsllest detail of all the famous makes. One of the
iiM.st ingenious and popular of these attractions is the
trip "from Dover to Calais hy Channel Tunnel."   The
traveller enters a railway carriage and makes his crossing nith fish swimming most realistically outside the
windows; at "Calais" where the station is cut in a
cliff, he* >t.'ps from the train on to real sand, with a view
of waves snd channel steamboats, and receives a "prc-
-.<it* from France*" from the hands of charming French
peasant u*ir!s
its
Hi x< is a happj definition of Toyland. given in their
opening holiday advertisement l>y an Eastern department store* •*T<>yland, the place where little children's dreams come true! A land of happy eyes, of
laughing lip* of hearts' desires breathlessly whisper-
,.|    Toyland opens Saturday."
•    •    •
Chappie i in Fort William Give Kiddies' Theatre
Party,
fhapnli *■* Ltd. of Fort William, engaged thc Oft
uhrtm, Theatre there for their Christinas introduction
!,' ,,„ philclreii of this plneo.    Nearly 3,000 kiddies
,1 ,, | i thp theatre, and as many more were unable
. j,, admittance.   The result was that the perform-
,.! ,,, i„ ^pcated on the following Saturday.
\ Kideudid programme of songs, recitations, fairy
(llMli!!:, all bespeaking the spirit of Christmas, hod
•h-interest of the children, until tho arrival of Santa
vhm whp!l the ovation tendered him tae»wno bounds.
Th", followed Santa's story to the children, forming
.-..■;.„ eonclusion to tho morning's programme.
'   Chile's Ltd, adopt this plan every■year of a*
lU^the opening of their toy ^jnt    »
vcn.  which  is one that is eagerly    -      1 by  he
• ■■      mnitv is iiiuialn siagCCt on wo.
' -pariment
,.,v i  ..Ucd by the
l* ^,Llv staged on the
^"'! N • tho community is unu»ii> rhncnt
rt^elt.  It linkn up th. to^
i ;
ii
* 18
THE BRITISH (OLUMBIA KKTAILKR
No
Nen,
with the parents of the kiddies and brings the into the
store for their Christmas toys.
Retail Merchants in a Small Western Town Combine
in Staging a Grand Christmas Opening of Their
Storaa.
This took the form of a parade of floats ami decorated aiitomolriles. Right iu the midst of this procession
Snnta Clans mounted on a monster float drawn by four
big horses was the centre of attraction. A cash prise
of $15 won awarded for the best decorated ear. Distributing eamly. balloons, etc.. to Ihe children along
the way created wild excitement among the kiddies.
In addition a great collection of parcels from all the
stores in Cornwall were thrown into the street, from
various points of vantage and there was keen scrambling for the same. The contents of these parcels included anvthing from a spool of thread to a pair of
shoes. This wns considered the biggest fete ever put
on by the retail merchants as a whole, and Ihe greatest possible interest was created by the home stores
through this united effort to boost Christmas shopping
in Cornwall.
TO ADVERTISE JABANIBC TEA.
Japanese Irs producers ar* about lo undertake « u .
vertising campaign In tho t'nlted Htates and Canada lo i
eract ilia- Inroads made in thoae markets by tV)Jon ioo
inrdlns to report* lo thr Pepartmcnt of < omm.-r.M
The Japanese lea Interests *re seeking a subsidy Ot ll
yea a year lor five years, to bv used In lmprotin« Hi. qua
of lea etporled and In reducing tbe root of produnion
For Profit and Health
Flelschman's Yeaat Is helping thousands of people
to rid themselvra of constipation, digestive and
akin disorders, and thus bringing them health.
Remember that yeaat will benefit you too. so eat It
for your health an you sell It for your profit.
2 to S Cakts a Oav.
FLEISCHMANN'S YEAST
The Fleischminn Company
SERVICE
In Seasonable Demand!
SHELLY'S
4X CHRISTMAS CAKES
PUDDINGS
Th«^r fruity gtMNlii-csa always
create** s hca*y demaml
Have You Ordered ?
SHELLY'S LIMITED
VANCOUVER
NIW WBfiTN
VICTORIA
NANAIMO
OUTSIDE SELLING
The Merchant who persists in believing (list sll of hi* opportunities for telling sre bounded by the four wall* .»f hl*
establlshmenl and by Ihe malls Is losing s Isrge and important part of his selling field    It Is the big field. 100,
which the mail-order house new touches, and the local rhaln store seldom If ever doe». %ti*\
those two sre ihe hated comp»tltors against whom the merchant never ceases to rail
The field that he is losing Is lhat of selling out from his establishment and from door lo door
at homes and business offices.
Out In a little Wisconsin town the name of which you probably never heard. Weseau. the local
eleclrlc company has sold 1*60,000 of home electrical devices Ninety per cent of the sslee.
were made upon the first call.
Perhaps electrical devices offer an opportunity for this type of outside selling which Is unususl
y promising, but certainly any class of goods which Is easily portable and which tends lo sell
Itself upon  demonstration  naturally falls Into Ihis field    And where Is there a merchant who
dmm*tmxmt u.    . ,not,**§*"*** offer for sale al least one article of merchandise which can be easily carried
and which Is capable of furnishing an Interesting and convincing demonstration
In no manner may a merchant and his employees better evidence their ability and willingness to give service
tbsn la such n msnner ss this;SSS never more thsn todsy hss a reputation for service io customers and community
counted Ib effecting that (onfldence which Is the father of Satisfaction to the consumer and Bales and Profits to the
merchsnt. 10
THK BRITISH COLUMBIA RETAILER
19
Drygoods and Clothing
Standardization of Sizes
CimD-alca U> Bllmta»«a ttmaaX Caralaa. Sathod
UlUna Ud>« B*M*rt»Wa*ar Will
ol KUrkini; Oarnunl Bitea.—Canadian Hovm. Ba-
Haw Opportunity to Act Through B. M. A.
JJ Kti* !>■» ■■»*"*1***-"-",:" * TT
I ,.,.„l I., ih-  M,cl,,k.*.,, K.'*'l l"J«--'*-    •"*"
'',;* Ih h ,<..i»h "»"•«• ,""*ll-v ■"""■* V-,!
^Arf-K-««*iss^	
...men »»»'! eWMron ,
J VV  Kiibpp   pn*i«lci»t at «  latfr departw^
wfttts that h»* BTlons\t h
,rvr- author^* at Washington >* B*etJ
I ■ l st sf% '■•Hjfll*. Ill
*.. i ..i.i iKai Bttek s »oteo»enl wuM oe
 i*^»t«^4*^!'?^^lr7J^
.A. huiwN <•. >h. wrtittaeta *-•■■*«»' «*";'•
Hoa, »l-n,'i»» W kaa ettaww-iwl «»•« •'*' •»' '     .
,..1 ,,,,, dmrwab >» «»• tstostutmn' ■>■■'-
Li.,. (.., ,»„«li",i i» *'»" • , .  I
tkm   He seenml a number of forta* andlrtert in
lag tbem in »t**k  »»d »»• iW»f ,hftl ,h nrx  llr(irk
|a^ tor Had! bMH»^^
downs and laments *«rv nlaee-d w *'««*
l«» fnie a>lamlar«l *U«* .    .      uj,|
Free situation* L BR it-'«» »* ^fn"  "tTu ttnf*ir
»* .-limiuslevl if *i««* «■'" ""rr,r! %'       VN*„ %•' f< I
In ehar«r a rn*l**Mur. *»»•• »** Btt n**r«»f       ' .|h
sll. ration* In «n|.-r lo make lhe &*»*& tnatB
II n figurr io«i her rt§n,
Wlon garment* are manttfaeWwl rt,{JJ^.VfVn U
dart) imat« of »et*trew«nl tin l',Retorn       .   siflM„
ttmutet] »»y rotallet ttbaiBtfcfaetion ww^V^ h)
i proporttona «»f rcn.l> to afear ^nJf:. tM .\tx-sm**
uiufaetnrers  Mr Knapp ileelan* ilia
rt rclurncil hv him ln<t iprtn? I^BIlBf ot (,
tions ami *4i»cs    Sueh a rs.is.lin-" Bins  err
■ l exuen-e both to lhe i*utt*r and «^»"SS   I
UN .hipping ami isnrktn* ^J-   "«»*     '    „r ,,
• eiation eoatabronfhl aboul '»> **nM     , immcra"s
md merehandlse, allernallon eoais ".'„:'
K.r avoiilnhle waale    all »f ^Mch BW pU« '   J^, ,,
Corner    It is not right that ih* JJSe when lhe?
•e,| with theae unttim eharax* ••»*«■'. .    „„, „*
• n.«,Uiv nrevnntsblr   Tin- oreaew eonn •     ^ ,
v ...eels with sale* wdsU»ee i»» IW fo"J^|W ,|u pro
>istomeni leaving the aiore onanie »<» i      . )u|N ;1,
-r siscs. hut inanv of iboas euatoniew w«i      tfUh t,
»l corrcctlv mini, ollhar beeatiw lm "
pay additions) alteration ohargis, or because of their
'»**n igrooranec as to bow elothes should properly fit.
The retailor is not to blame for this. His buyer in
sHeetiog a eertain style buys it in ranges of sizes, but
when the merchandise arrives, there is no satisfactory
rsriatiotj in si/--*, and he has no alternative but to return the merehandlse or take chances on selling it,
mnrke«j down to a profit -losing figure. If the retailer
returns it h«* Is without merchandise, his sales are af*
feeted, his buying expenses are wasted, and his customers leavi the- st.,re without purchasing. What is to
preeent enMomen showing * lack of confidence in sizes,
.mei blaming the retailer! Manufacturers are often
tempted lo till orders bv simply changing price tags,
It I*, sn'ni that shinning elerks. working on a bonus plan
wlrieh demands that so many garments be packed nnd
ments in «»r*la r ti* seeure that bonus.
The fart that garments marked M are not 38's tends
to make any control of garments by sizes a complete
failure, ami until some method of standardization by
proper authority is evolved, the evil will remain un-
checked There is no question that reform is
ne,-, nary, yet the situation seems to have drifted from
bsd lo worse, until today there is a marked increase in
lhe fabric snd pi»«'t* goods business, which goes to
prove that more end more women are making their
own garments to "tit themselves."
The following resolution was unanimously adopted
nt the seventh annual convention of the Michigan Renal Dn noods Association in Juno of this year, which
fthow* the determined effort our neighbors are making
I Uilt,..M*t th,* rn! of garment size inaccuracy:
\V, fulh believe, as retailers, the Standardization
raf 8i,es can be accomplished hy the co-operation of the
iSielurei* wholesale*, and  Mailers,  and su h
 , u,. furnished by the U. S. KM-
-a   \f„
itthi
, atl
r Assistance ns can he1 fiirnisiieu „, ...
nf S'aiobnls at  Washington, carrying out Mr.
vi *•'-. suggestions and ideals tn the ottiV't that sich
oveinenl would be along the line,, nr, gUffftChtod in
 "eww wherein he states, 'Such R880ci««
' |U in     ,        ...
hi, „Mwe«eai whew n
irrii w?s2^Ah
iminntion of abuac. ia sell uhh-h «Hio-
•  * v        . .     .- ........foment. ,.   ,•...   ,,f
A   gt
rovernmi
further reaj
Wed that  sta
tli sn I to
ou i
ne x
arriet
n antl
t.n't   W
it
•hildren,
h thi
I out in »
We ft!
insiim«
ll v.
on I'I
n
ci
lull-?
r all
om
are
n  ot
il for
ing in
than
st tlo
Him
has rtrnvei
t v
'II \\
.aihl
I ssc
III cc
ill" i
(forts along
the li'
im
mr ii
rt
11 un
it
I 20
THK BRITISH COLUMBIA RKTAILER
N
i>\< n
necessary waste, and with the s'.iiiiiar.l . Tim e I sizes
this waste ean be eliminated.
"Be it further resolved, that we the Michigan la-
tail Dry Goods Association, ask the eo*Operatioil «»<*
similar organizations throughout our entire eounlrv,
and that a copy of these resolutions be furnished the
public press, also tin- government apthnrlt'ea nt Waah*
ingloii. and ask that same bv aileipteil an 1 eo*op >  M
ly works I oul by manufacturers, wholesalers and h
organisations throughout our eoiiulry
"Reaolved therefore, wo in convention aasenibi
requeal that our Lansing of fie.  bbbIsI in every w
|M»v;ble tee fill titer I hi   aduptioii tif Slainlar.il/jili ,,s
Si/e* in the Woinall wear lilies "
Position of the World's Wool Manufacturing
Industry
"The priee maladjustment between wool and Its
manufactures," says the National Hank of Commeree
iu New York, "has been the most eonspieuoua feature
of the international wool situation during the la*t two
of three years." Continuing, the bank say* a reeenl
issue of Commerce Monthly:
"Kver --..nee priees recovered from the low levels
reached during the period of violent priee liquidation
following the spring of IJejn. wool manufacturer* have
been forced to operate on a high raw wool market ami
profits derived from ndvaneing the raw material
through successive steps in mniiufaeturiiig have been
meagre. High textile wage rate* have contributed
greatly lo th** difficulties of the industry, especially in
the United states and Great Britain.
"A large wool erop in the southern hemisphere Ual
season, part of whieh failed to find buyer** at ruling
prices, resulted for the tirst time iu several year* in an
accumulation of supplies and offered some promise of
relief from high raw material eost* A dramatic de
elirn* carried wool value* in thi* country to a point
more than 'AO per eent. below the p«-ak level* established
ill the winter. However, despite with* realisation that
consumer resistance forbids the steady marketing of
niivthing like a full output of the world's wool-textile
mills on the basis of the extreme values for wool lately
seen, ra WWOOl priees have advanced sharply from re-
eent lows nnd there is a little evidence that stability i*
in sight
"The wool manufacturer, is face to face with the
question of whether its physical plant ha* outrun the
supply of raw material and demand for woollen ami
worsted goods based on priees for raw wool resulting
from Ihe failure of the world wool clip to keep pace
with world population A spentl pha*<- of the problem
is the question as to whether the cquinmcut for worsted
manufacture which ean ileal only «ith m-w and Unused
bibres is out of balance with th.   woollen  Industry,
whose raw materials include not only so-called 'virgin'
ools but thetd by-products ami a host of substitutes a*
well.
"Por some ten years or more before HH4 wool man
ufaettiring was expanding both in the countries ventre
the industry was most advanced ami in those countries
where the existence of a domes!ie wool *upply or other
faviirinv Influences was stimulating a local manufac
lure hitherto little developed. Ity HIM the leading
wool-consuming countries were more heavily equipped
for worsted than for woollen manufacture Thi* development coincided with a period of great Increase in
wool supplies and low wool prices, particularly line
Wool prices.
"Reliable estimates place the increase in world j„,j,
iilntiini between 1900 ami I WO al about '-J'1 p**» cent
While   complete figur** are nol aiadahi.   in r.-gar.i t>
expansion «*f" wool tuanufaeiuring equipment duiin-„'
thai period sueh evidence n* there i* Indicates lhat
manu facl u i .ng capacity Inereaaed a* fast as ami pf»'
bly faster than population   On the i*a*t* of expanding
p.epillatte,ii and  ll  higher  *t, t mined  n{  In tug  the   w-tM
«i\• r, the total BeeesSHfittS to mill espaelll do nt seen
alarming     tVifurtiiiiately   tin re hat been m> commtll
suralc increase in trool supplies
"Pn -war CX pa ration to BfOOl m.iMifarlurr fallowed
U|m>ii a |» i".I in whieh la*! in w ana* v. err Opened til
shetp gracing  in lb.   v.u'h, sn lu mtsplu re  and ill tin
United Slat.* According t«» the lieal ewrimatea svsll
able ihe innd of wool production had in.il strong!)
upward fur SOISC fifty >»ar* the |* riiaat **i rSpBludol
haling come tie an end b)  tin* Ih ginning ni the W8f
'*From I'M I e.r \\r*o ti,. in*nd of production Ail* it
ee| gr.atlv in the various woo!*growing areas In tha-
la*t three or four years tin re ha* been a eomaderahh
ine r. mm in w.Me| |,r.,.|i|- 'not lln iie.rld over "Wing t«>
the *timulntion of high prices
"t nFieertiiii.il. iv ,t* conditions are today, markedly
lower price* for wool would prohahlj result In ** mater
ial reduction in Mipplles \\ •.rt.I flu.k* ari- now mm h
•amall" r lhan in |'»| I am! suitable rang, i* Impoasibu
to *ieu re nnvu h. re in tin- . nurmuti* am! at the relatlvi
ly low characteristic «> fthe last century    Kurt h«* rum* «•
grain production ha Rtlevcluped rapidly in Au*trwlia
Argentina ami tht United State* in th* la*t ihirtv i.ar*
ami the trend toward ** diversified ajriewlturc htis
pieiinpt.el an Increase in the ana under various othei
crop* Kx pa in ion of tin cattle Indus! m ha* also t. n.l
ed to discourage sheep rai*ing in num*. localities \\\i*re
OVer the en*?* e.< uuul production are i..i|ili high. > than
before (In- war ami are m-l like li l«. dccrCBBe Wthstail
ti/illy for some lime t tme
"Even noin .tin.'nl? Mian 11*«* problem of inerwndng
wool supplies a* a w In.le are those encountered in tin
production nf line* wool* un a nrnlitahh ba*i* for tin
grower, vet st a priee low enough to insure a wide nun
k«*t for fabric* made of them
"It la abundantly evident from c\cn the Ineompleti
and not altogether eomparalde material available ihsl
for somewhat more than Afteen vear* lln* leading wool
manufacturing count ties ban- been more heavily geai
ed fur WOfated than for Woollen spinning, ami that that
condition still ni-evail* With lower wool price* it is
quite possible thai tin- tremendous world capacity foi
worsted production would not be in excess of demand
Unfortunately, worsted manufacturers have borne Its* ISIS
THK BRITI8H COL
,i
fhleh
i
i
'» J
Dm i
*   !< *
|
III
*m i
. .1.
-wi
u
lerrrlt
the high Bfool values, xioee they eanno) em
,d the useful reworkwl ««».»!* ami wastes
. been n boon lo woollen manufaetuecrs in re
n material eonla Worsted mill* kavi been
i«advattta§ed by flM vogm for woollens whieh
,!.it ha*, Inliodtteed
|hi   ■*«•-1 maiuilae.ut'*   a*  a  wind*-  Ih.   n. \t
■ ■, umlrnlaldv  pr» *• nl  many  icrioUa problems
*,iie» is lhat doting the \a*\ fifteen years *np
,*,.*>.l have failed to k«ep par. elthei with popti
-a Ith nod manufai luring ««|uipm« nt     l{
i vn tAfte BOd Ou rrhandt-'.tig rhang.-a of iweep
{,«character hove taj-eeted into the wool manufa*iur
a Kuaiit'*m additional highli   *i**.*nUiiia-   .-s.
> i
, tlkOSW indn-it ».♦**» whieh hai«- a r< H.vm *uppt«<
shifting pr*odo« U«»n with the ethifttug ol popti
llftd and whieh ran r*»a|iie«   POlSa ),\  tSOte effle-
nmgyment agreements with the&f Uta.r ».r !»%•
« sdmixlnrv oi W worked Bbri In their pro
|)| ptohablj receive  thi hntk «*f tht  ootid*!
iu »,wI (al.ru a Th«* .). ■ ,tt fi.r , ettnaoiif ielf
..i Bl prCBfUl inanifi-%! in man) part* ,»{ th,
.MA «»'iila| M*a-m I.* (*vor tnoM Indttsf n<M whieh es
»i * Kttie home maritet a* mm pa ret! bfHb tho* whieh
.. -..Srot i»n I Xporl
8FRIHO DRESS OOOD3
■*■   I i B dfr ei *Sj08(ki fof spring »ill euntim.e  ai*«l t«»
■ «■ , i!n«t .I. **> *'|«.|» ihr ti ttdetteW** BOa"»*rablc at Ihe
ttef j*a<'! ni 1935    Uranntio ot smong tbea* will b*
i altl-eokteed rtfipei m l***M earnlvsl eff*ets both in
ind Mtbdtted er-aduriiig-%
Th. mill* havi peeps red » whit range of samples
Fwry bbv* been fowed Into thi* t*\ tha unr-'tsinti ri
ko.ing a number .if lines and th«* Impottdhllity, in
■ days ot r»pidl) chanting styles ol foiwastlng lo
- detail "*h. whine* and fan--}.* of futorv moments Tw '
scle ihemsclvci f* fte|v to ni,"*"* An* Rchlenew that
link man *hnw      NeverthetesB certain mtlstanding
'Bsrseterislim are apoarvol In iht merehandisf 'ha*
• m - .'.I ptyoared hv «h«- ret!- n mills foi spring selling
•> th a*rr*h»nte» ni t*Btmda
Poi SpMog fool bift d*re«» fabrics In th* printed
lim* will Im* t.ioUrats  mrrvrrwd taffetas  broadcloth
r*ttd mtm fatirii1*** a* , iui*«,. *.-.,,      An Inlereating com
innaikm of pattern* in Nome of theae llnei b **",,, >n
dli    it.  riot** of *tri|aa« and d»et%
roi imti** dr.-,,.    .i.--..\ porch di t' •*' ** cheaper fab
' svailabk In plain awnves i»m theae .it*u featurt
''■'Hkgr..uod* with bold •'. *ivmi* .ei. r print..!   .v.
*nnllrr deatgns ar. available f.-r children n sml
elrnwr«»
l|
•ai-,
ors
in,
e!t
k
fftl
Tl
h
•   tnngham* ami other woven designs somewhst
r tendencies prevail     Isitfei eheehs *r' u* N
ud Stripes are .d*«. prominent Sum «»f the eol
"tired nrv blue* taiigerim* gTeetW VCfJ M,'f
tS *age ami apple effeceo    *m\ mBUves     V ".n
''i i* ratine nverslripea In i»w eheehs
•iored broadeioths ami rtriped broadcloths will
dlsble from t'anadl>n i dll* thi* reason nml in »
»Htty   Colored nalnanohs will igain i»« ihown
nave
b
H'en mad.- in t nnat
ta f.
ii *.uiie time p
i*^s* guud* rayon line* are being ihown In vu
t'MltlA RETAILER
SHORT NECKED SCARFS FIND POPULARITY
21
It) ini'aris md * lunJir, gllTB greLatly in Popular-
TtKeblngfthowni» Canada
i st4irifJPepe8' many of them
•king ueaigng, „,*, vora [n Vit|,
haiH
l. I.S
n e*.|!
nhoi
lied
Uti
' h- m   *,■•<!( M ii
di r,
Sun
;;;;;',v ;,n «* ^ with ai^ ^e
(( ,''a,:;-1>.n*u,u,(|,|,,Mt,,k with one
, tVlllrom»Bd Mother behind. They mav be
Sl>m ""»*«*»   HoM patterJ ,f„Z>
Jnolher popular notevnsesrts is the
■  il to* I iiiti»ji
georgette scarf
• *   ^ftiiva    s|/< ,   yi,v  bI|,.,,. ,i,„ ,    , 	
^> "Jwuihreeyardg by forty inches, oi
rb*y •'edyed in various colors and with boh
ro^»«^Uc«gmembmideredinthecentS
"2 "^piseing shawl* to some extent for even*
?I^^^^C^^ln*0Ut,hpP^nttenden^
- »on fluffy ,ff,,-tH In -aveuing wear for women.
THE DESIRE POR P088ES5I0N
Th. r* ton he oo question as to lhe most forcible ar*
g ment to be used by retailers ot men's clothing dur-
mg ih. coming months. During the past two years
ihow bosinessei making the greatest appeal to men's
'ie^-ir. iur jM.VMv.ie.il have reaped vi ry large profits,
M. ii ha\. been spending just as liberally as they have
ever done, hut txilvt they have purchased those things
whieh they are interested in and must desire, there is
*.e-rv litth- left for things which they must have whether th.) desire them or not. and unfortunately men's
clothing ha** in.-n in the latter elass, There will be
men monc) in circulation iu the immediate future, and
n eB will continue to huy those things they are most
intererted In, and continue to pass up clothing unless
minicthing is done te» make good clothing one of those
things me tt realty desire to possess,
Why dees a man desire a new car when he has an
, Id one that *liH has many thousand miles of usefulness
in it* Simply because he would feel pride in possessing I hi nes erne* It would -.tamp him among his neigh-
bom m . " n who ean afford the ne wear- |t is on indication iHst he* is a successful man.     The object of
\\i m Well and Succeed1' i* lo create this sentiment
n regard lo clothes, to impress on all men that good
t-l«-,Um* ar. a big Basel in their social and business life;
ihet "h, man who wears good clothes is placing him-
mI( in *lo most favorable position to achieve success.
lir,-,> well and Suecced" is an organ-teed effort to
, ti ,n realh dwdrc lo be well dressed.
S-ipporl of th.* "Dress Well and Succeed" cam-
,,   ,.„ rtiimisis of two things   What the retailer does
,1 win i he X* fralns from doing.   In the first division
hlsdlsplsvs his ;„h.-i;'.sing and his general selling
.„'u    |n*!h.- second division Is his determination
. ' ,. ;, fwm prices that foster the idea that the
nj, important thing about clothing li its priee.
I   .;„.„,, ,0 display, the manufacturing cottiers
tpol    Hn« this campaign are offering prtiestor the^t
.i v,    ,,|  advertisements featuring
"Dress W
Usui
md Sn
Ml
aeu
, [s ii,at the tlisplays and
*.., slogan prominently and
m nre the es*
< he likes in
ooiiv should
Usi'il
can  i'1
ISH
iil.H
I   I
•li,
i i
! THK BRITISH COLUMBIA RETAILER
lOVCfllh
llluntratlns Section ot "Made In :*an«da' K.hlbit a) Ihji»Iii« IVr**-*. U«»»ir«-»l.
tVaturlhf Immluiuti Linoleum Inaj.u*.
MAKE MONEY WITH
DOMINION  PRODUCTS
Kvery season sees n growth in the demand for dominion Printed Linoleum
Then- an1 no slaek period* People who have had it in OIM or more rootSS,
want it for other*.
And on top of thi*. we have the Increasing popularity of Dominion Id ild Linoleum, low in priee beoaUBC made in (anada
Thc Floor Covering Departmeni that carries an adequate stock »f
Dominion Printed Linoleum
and Dominion Inlaid Linoleum
is sure of plenty of business. It baa the very floors that people want li
offers them floor beauty, freedom from lime-some hoii*awork, hmg wear ami
low priees.
Dominion Printed Linoleum ami Dominion Inlaid Linoleum are .--;-.. rii*nt
Ihrotighont the land in newspapers, magazine* ami farm papers Peopli know
them and want them.   You ean make money by -wiling them
Writs us today for FREE display
material, newspaper electros, ate.
DOMINION OILCLOTH & LINOLEUM CO. LIMITED
MONTREAL 1fV»
TIIK liUITlsil COLUMBIA RKTAILER
23
nn%un%UxMn*** ******************* ■<
ti
«np« MODE
■*      A* Seen By
Jetne^e
.-i«iniBm,B*BBB»Sltl»»KSSBKSSKKBII»fXII»tx»Xx...
I  • .j, mnaon'a mode neil In Importance t., IntHesei
I I     »% th«* need for Pok>OI   and Indeed, never l-wf.ir.
■     atoeh *i r******-***** been laid on •-•lour ami taon par-
ItenlarU   «.n r*dor *.< l,< .*, -
Th*  aroman who earelcsa
It   e*lt,i„an   a loth*'*  of   BOB
,bly    i \.. '!«•■?.*   mi   And
material bul who gii * h
mi Ihoughl lo the color
eombtnatssn of ih< tout
« wm noli   i* ind«,a-*l nnfor
tllliAt.       if    la   *<t   th'    ut
i»oa*t Inipoiianee that * ten
sett asoriea   should   bar-
m.intrr     The   hat    ifeot a
glare* ami lag *h..ub! .ill
Im  1'Ara-ftillv ehoacn **. .is
lo be part ot Ihe general
rokil scheme  whirh A**** n**\ in ■*••-**,!* *nh n,.an om «-*i|-
•-ur m |w»r1lerol«?  hot t% rejiitklnnatmn ol h*rmoni*mg rot
nam or poaaib)]! Beve-ral shades ol lis same eolout At
fir*t thought, tht* would seem i rsthei extravagant way
f rhiMHing ..t».'* wi»rt|rvd»a'   Lot it »■ -ti*t U  t,\k* n tntei
eamklerstlon that th.  aeeesBorh * lo maleh om eos
IBBM might ipiita  ««*ilv be   BPOIH with   another   21ml
'h*r*f«»»a it is only inr<rewaAf% that one's wardrobe eoa
*»*", ,.f rtdotir** ami *h«d«a 'hat will han.toiurr s4th OW
SBOthet     In other Woral* *nppe>**mg thr**-!- of liner,  col
«ur* «rv taken a* an . \nn \*,.   hrown. tan ami bom-de**
r*»*r     AlTfOWBirks to maleh any BBS «>f the*   eoloiir*
*m\A )u*t .1* writ mateh aoj e! lhe otheis    Beige,
bin*  Mark, ami gr**y ar^ BOOthel go*** I combination
Tha- eta*ier wiioiao i* out olds foHOttate tht* winter
la Uiog aide tn take adiantage of the Importance oi
e»doiif iii rho.«*ing hi r winti-r wantr-id*  BO &* bed '''
"" fofti with her own |nrti.,iUs *l)l«   bul *h.- slso ha*
adiantagi* nf nil and material    Tin  boyish lyp"
»lgbl ravel m the m* tBreeds of brifhl pattern and
*!   ide  ettt, that   are  gp  very   *mart.  while  tin   mon
*";  i**tieatii| t% |m* might ehooor velvet ami lame, ami
«»irh of lag hut v iv ill embroidery that i* eomin* lo
fott, all l>a*a.|   of COUrSI    on *implieiti   but cot«
•" lying an rlegant f, minim  flare, lhat ha* been more
et leaj *. t ft*i.|e during tin prevalMng boyish mod« ■:
11  \*n*i few seasons
v
tin*) ;nv being fashioned,   And
•* rial      fur in being used ihohI lavishly on this sea-
-    '*    Velvet, velveteen, Kucde-Hkc fabHea and
tweed in Ihe materials mostly sponsored hy the lead*
ing wdablixhinents in Paris antl New York.
I Ibrlu	
"   coatUttSi as we'll aa the IM*W tweed*
FtM mat* are mnking th.ir oWmm
*    ><*nt than ever beftw, due, undoubted!*  10    •
ial eiiinl.ination* nf fur* Im ing lined. M Well BS
In large
Oold and diver thread embroidery, bends, ehmtal
embroidery, svquitm, and metal sloths tend to make tho
j resent 1 eening mode one of brilliance. One frock by
Chanel i* of nd Bcqirina, giving a lacquer-like effect, in
I skirt of »anj tiers witn a slight fullness at the sides.
\ e Iv, t i* also very smart, and even more so when treat-
• d with gnat simplicity, as is shown in a V.onnet model e»f iihit, \elvet. which is entirely nut rimmed exeept
for 1 Ine gold stitching at the hips.
Reboux has Rtartied tho milKnery world by launching i lies high crowned hat, one narrow of brim, turned
up either at baek or Bide, with high crown becomingly
• t* used, and of course, of felt The small hat and turban .'ire >sill ma) popular, but a great many smart
women ar. wearing the larger hats, which are always
na becoming t»* the eyes, In materials, felt and vcl-
nun continue t»« had. although velvet 'is being worn a
gresl deal tot* inun* formal occasions.
V ver before has footwear been of such extreme im-
portaoei- for meticulous eare must be taken that the
ahee.-s should lit in with the colour scheme of one's cos-
. ,,,.,    \> -a result, the footwear of the present mode
hrtir i 1 v"> nhade and material conceivable A great
■ iaa comhinatloiW of mat.'rial are being shown, for in-
stnn-ei  patent ami crocodile, satin and suede, snake*
1 am| kid. while th- evening slippers glitter with
•itA limeade ami jewels
1
J   1 24
THK BRITISH COLUMBIA RETAILEK
Noli lllll
THE DE8IRE POR POSSESSION
(Continued from page 21)
elothes and Success in his display eard* should bear a
similar message
His personal salesmanship should be along the Mine
lines. He ean point oul the successful unn about
town who are wearing the same kind of elothes he is
showing and to all men then* is a subUa flattery in *ug
gesting that these are the kind of clothes that men in
their position or with their prospects should wear Of
course, he must be very diplomatic in what he says to
his customers, but few clothier* or haberdashers have
been meeting the puhlie for years without acquiring
the ability to size up their man and know what to say-
to him.
Millboards, advertising novelties and direct-by-mail
advertising can In* used to broadcast the message In tb,
men of the country and the news column* of the newspapers should not be overlooked as a mean* fur giving
it publicity. The reader should have some influence in
inducing the paper* to publish matter about the nla
tionship between good elothe* and success, ami when he
can furnish concrete instances of this the paper* wilt
give it new* space.
This is the positive side Ihi the negative side, the
retailer should determine that he will give cut-price* a
rest for a while. When he has shirt* to sell for |1.8S,
let him sell them at that price and not a* reduced from
-£1.50. IJiv the public thc chance to realize that men'*
appan-l is worth thc price asked for it. that (he tlrst
price asked is a fair one and that style and quality in
men's clothing are the important things to look* for
1916 STYLES Of MENS STRAWS
Distinctlv wider brim* will In* featured in the straw*
for 192ti. Some of the extreme widths go a* far as V-g
inches, though advance sidling indicntea that most of
thc retailers nn* taking the .'!•% width with a 2"s»
crown. Also 3*\ bv A, nnd V t by 2-% arc heing *idd in
good quantities. There is no doubt in the world that
the straw hat of 1921) wilt be noticeably different in
.•'ppenrauee from the straw in 1925. It will certainly
he more of a sun shade and, so far as the appearance of
thc hat is concerned, the majority of retaibr* sitiii to
think that it is a better looking hat altogether. It will
undoubtedly have new features that will make strong
wiling appeal* and the first recognized stvle leader in
every centre who walks on the strict with one of the
new creations will automatically rule out of order all
"carry-overs'' from 192fi
Svan more than in 1025 the colorful hat hand will
eatured in 192f».   Whereas in 1936 a few startling
rs were introduced nml worn by the more fashion-
v disponed men, those high-colored bands in I92«
will he practically universal.
LOCAL KNITTING MILL MOVES TO LARGER PREMISES
"Pride of Ihe West" Knlttlnr* (omnanv. well known manu
facturers of sweatera, and bathlns suits, hav.- moved to mon*
commodious Quarters In the Palrbank -Mome bulldlns. north
end of (amble Hired bridge
Men
like the Fit,
Wear and
Contort of
ATLANTIC
TM UNDMWEAK
MAT OVmWlAM
ATLANTIC UNDERWEAR
United
MONCTON, N.R
I. H. WALSH * -COMPANY
MOKTSSAL omi TOSOKTO
JeNfMg Afjowts fo* *\fost*wt. Oostatta
0ma m* Omstffl rt0**mtot
The eatabll hments In Canada manufacture mrpcm
mats, and rugi. number 23. with a capital o* *t tinoso ami
emtilov about 1.000 people. The production of thU brmnh of
Industrv last »*e*r wan nearlv $4,000,000, coni'mlns mainly of
AxmlnMer and Wllt*n eut pile rust and carpet*. Itffi
THK BRITISH OOLUMBU RETAILER
25
1*1
TRAVELLERS WE HAVE MET
ag ,v MeKnrah«n ••< tin ktarshall Wells lit
Vancouver    arrti.il in   VaneottVel m   1910
frOO* "OttW" lielaiol     lt»m in Purl HtcBSrt
h. »rved hia apfWviitiewMiip then In tht L«r.|
,,u»..w   until mining 10 I anada
nun
Wh<    \l u
W I Va!  i ■
iiusiiicHH ih Vancouver City, on Vancou-
the I ikanagan.
Lill \\. Un took over the business of
and l.< gatt, In- went with thc new firm
and is now Departmeni Manager ami buyer for the
auto a< *■• nmoi j.n department.
Tommy " m Im* in familiarly known, is an active
ami i nlhusisatle member of Vancouver Council No, 2K4,
I • T and holds the officer of Junior Counsellor. It
ia needlem to nay lhal there \> no more popular officer
, ml lhal he has put the name energy into this organiz-
it bo that won wch good results for him in thc busi-
ne* world He is chairman of the "sick and visiting"
committee, and many of the members and their families knee* him fur his real worth in those activities.
ll. ia an old member of the Commercial Travellers
taBoeiallofl Of Canada, ami one of the local directors.
H«* haa many friemU and no enemies.
PRINCE RUPERT HOLDS   BUYERS WEEK.
||a »««<tn|il«i>-*l h  Wood   ValUm.  i l**Wt SBS
»)**smat% i**t *r%*t*\ ftrnts and fof theia plooeewd Ih*
Fully eonvineed of the success of Buyers' Week at
Vsncouver, now an annual event, the Retail Merchants'
AvMieiatinn, Prince Rupert Branch, held a successful
Buyers' Week in eontteetlon with their annual fair in
September The refund of transportation applied to
Te aide nts ou the- C N K as far east as Burns Lake, as
well ss to Ihoee buyers visiting the northern metropolis
from Anyox, Stewart, and other coast points. Many
buyers took sdvantage of the occasion to spend a few
ela>A al Kupert
BUILT TO ENDURE!
.      + .*    mj.    Mllth    O
4
t*o   o"f»%mi   0*00   ao*at*oa   uOmT
mOvSB  B»a**0 o**a-*n# ** tat •*>'
tarn   a*   *H|   •"••*•*«••*        "•   ^..Wit
m**oo»wmot o*eetjwmJ rffg
Mi.    a***   —   vm****   '**•     *'
*<*o*** •*••***• SSWWB
t*. e«**wtw •*• ometts »s •** '•
wotSst  is.  to*»»t  .-*•••' «„ „„ r(p
mm mm*r* gS^JSJ mot* Bstsh*
a*^.*JMTwra*
LIGHTHOUSE
r>
r>-<
Alwayi oo the Job."
ROCK ISIAND OVfKALl CO.
BOCK ISLAND. QUE.
R  M  FOSTER. »U~-Wnd Avt. W.
Vaneouvtr B  C
fl
'iiftW.-M1.'
y f\ THK BRITISH COLUMBIA RETAILER
Novouibi i
R. M A. PRESIDENT ADDRES8E8 PRAIRIE PRO
VINCIAL BRANCHES
Price Maintenance Policy Enthusiastically Endorsed
Reports reaching the ltriti-.li Columbia of five* nf
the Retail Merehants' A smut nt inn fmm President •!
T. Crowder. who in at present concluding a tmir of the
prairie province*, where he but addressed the retail
merehants nf the h-adinir centres, nn I'riee Mainten-
anee. show how completely the prairie cities have been
covered.
Kmlnrs.itinn of the Price Maintenance policy t*
clearly indicated in repnrts from the follnwing cities
and towns in Alberta. Saskatchewan, and Manitoba
Calgary, Edmonton, Lcthbrldgc, .Medicine Hat, Win
nipeg (several meetings). Portage la Prairie. Ilran-
don. Kegina. Saskntonn. Moose .law. North Baltic-
ford. Prince Albert and Yorkton.
IN OPERATION FOR 37 YEARS
tig Shoe Houst Colobratct AnnivorMry el Founding of
Outmost in U
In thin weniern eountry there are %er> few bu«ine«« ,-a'ob
linhnient* thai ean claim lo have b«*en In rontlnuou* ami W0>
eennful operation (or a period 0( <h'rt> or DOTS JTSBIS Ttn*
Johnson IUk ShOe Mourn? of New* We*tniin*ter BBS BOWeVSf,
achieved thin dlitinctlon. bavin* bSBB in rotitluuou» operation,
under one management, (or no li-i« than 37 >i>arn This firm,
which today In lln BSSrty rCOIOdeUed prSOltBBS on • olumbia
Street, occupi** on«» o( the mom up-tixlate retail nboa* rtott*
in Canada wot foumM by the late Win Johnnton in October
1HHS. wh«t he openod the flmt store on the Hlte now .... u|>n-<?
bv the  Kii'win Theatnv bvinn ajw!t»te<l bv  W   It   Johtmmn.
now praaltteal or tine Joiiimtun in* sin».- ii.eu,. i.ni q\ \,.*
Weniinln (er nml Vaneaiutn Thia niontli coBBBQUSBtl) nol
oni> mark* the n- opi mint of their iininimMne renodslkNi itore
but rtl-ao coniuieilioritti • th.- liim a 37th annlti ianr\
In \*tl* when Hie KM-al New W.nUnlital. r ftre WlpSd Otll
tlie entire btnellie** nerllnii u( lite ell). Join,-.nut a |liK *i\Ut,
Store srtl Uunte in Un* 'Inn l.ttei-ut blink on (In* bresoni
nre li.il alt.-    Willi tin- i -bull.lln* 0| tin. rit-i tli.< (Ann tOCBlod
in im prasest quarter* in tin- Annatroai block, vhsn ti»«*.
In**..' BBBllBBSd in ISBBeSSftt! BBBfBtlOB an BBS of I anaiU'i
l.-NillltK retAll nlMie til ore a .-*.rr •itir..     In   l'»"7 tlt.< Vaiiriitite t
itore w»it op-seed and itta i premises me ai««» i» i*. r.'nn«<t
Sited upon IBS MUBS plan a* Un* more In thin ili>, plnrtus
tin- arm In the posttlOB 0 fn*ninj( nml ope-raUuir i«.> (,f ibe
llioal   Uptntlftle   f.'dtl   allee.    ItOTSS   In   W'.-al.iti   • *na«t>i
"iCEET
THE UNSHRINKABLE UNDERWEAR
THAT ATTRACTS THE
HIGH GRADE   TRADE
Be Prepared For Christmas Business
OUR STOCK IS NOW COMPLETE
We have many new linea in Watchee and
Clock., in regular and novelty ahapea
A FEW POPULAR ITEMS AS  PER
ILLUSTRATIONS
INgraham SOoy Btnho. Mahogany Fin.ah. Montol Clock
List-421.M.
19 Jcwol in Oold Fillod, Whits snd Orson
Litt-US.W.
Now tlylo  Emprooo
(Whito or Oroon)
7J0W0I    Washington
Utt-ftJ.SO.
WESTERN WHOLESALE JEWELERS
101 CORDOVA STREET
VANCOUVER. B. C. 1*3
THK BRITI8H COLUMBIA RETAILER
27
• *.•
•a    |»   A   t'o     ||r|"»»»f«*4  OSmi BBt   <•*»   I   C    I-*'
•sr»
,  m   y   Bufswisi bbM am is it  j ouBtn
■4  |
(III   **'
,,»   I*      * OSUB*
fA-rtiks tae***** Hc'
i'**»i*
,{«•*
W  I
[I* «.■«n *>
I  K    Un*******  *wW  **•*  ,0  1    1   w,i''
.„• -ji
»,    ROM   iapniaS Bsltnsi obi is 0 woawnm tm
.    ,  ,t m VVitSflS «flOBBffJ
at'.-..*4s * *
v i     *»#■»•■ «*«t»«i»**»«**«s insHsBtvyl
;,-,   *   »   I*   Q      iBfOlftal  M BtS  IPBBBfl
» aBfHi i
4   Wert-tr'wl    «*«m»**vSK*»'*   it***"-'
o   \  t» t\**K*t**<& lOSBBBPOt*! Upset*!
j..»    .   |W>.«     «»P***4   Ntft'B   Bl   • -**•**«*   tOoWm****
i    *„"»*&*?♦,  •■»•* I
!     <•     V   •
.'
laitt
m.    • «•
I M!
Bo
v*i    *   II     »*|*>*<**4 I""*'-** BOI  law**
, ww   u*w**"*^ tmm********. tftsesrl
*H 111 tt*   ■
Ootn it   h*!*^**! »•****•*# am «i'«**"
It,-...    H**rfmS      |U^r*.r«l   fSOf^Mltt^   !«■*    »*'
»  <»««• to»*ttfctM»   •** '
>     •   -4 si»r  Sim*.   <• ■    *   1   \ t***ottai ttjaa I "
»<M   *Mli o* WoilKn-a  l***********^*  I** !    «
Hl'l*-   a 4*(OiwvO#-r.
I-        H   W     ASSlfSSSl    hBSletS o4*<*'<-'"'* '*•' 'v
S«*l    t ' * *>•'—
I   I . *
r n i *M4 «** is *£ v **"*•* Ut
»aw<r?
V a
«• t*v.
fr<'la
***»<••■   ;»*•»    LakO —
leu.ite
if    *■ '   Usbti    lltliltf'e *.a5* *4«*r-"<*''  iSj    '
•>• rmj  H'l-siinp    Iw.fta!t***M» ?•   '■"«" "
aa    **    min*«!< Hlf-tM »
■   I QfOBBf)    ©seotai ItSl I *"* I' ''
I H     1}       |v.r«ar|w-aT*la.!    <«-a>M«*«
H '  - «>r   It   t*    * Mini*i»'el tlolekHl
H     attSg   liens   H      R*|i«»»*<rat   i»IIM  fSBII
tl \   J      lUlttWa a«l«* sdVSfll—**  '"
I  >     >    J      U-rfantlerat   •Uraer.rtleNt   fei    M    tv,",'
' SfJ I
^   Ww  «i     K*|«"<"1 "*M BSl  ^StOtWf) ^
»'     "' ftrka   M   A      Ht>|»»»<"*t l» n«*"f,i! ,,,? i,U
■*-*«   a."a rf Ma-rat  fwr  *alr
I'    'm.'h S J«pl»r*   So-f^M h?  H«n>   *'A*'
1      > ia,iir. Wrar   -Cowaaseed
v   m Hparitns LM   c t   \t r a ippott    '
P«wrr   ot   attnrnc).   trr«rti*»l   »«H<1N
1      Wit   llufh   romnn-oeeal  (lailfBofl
a 11 a.i,u.i   AOvsrtlstsi «bcsbi»bssi»s
**'lkt. *»lf I
i     *w*t (iarma-nt Btora*   PSSUBSBesa
bvi
;   *
•'   Mwiinj o( credilon hold; extension
';;: r*.» manufacturers),
"ommencing (B, dt B.)
old not io W, McDonald (confection-
c.
m  | p «,
<"'i   M->•■ ix nt creditors held,
Ud   \«ii|ned, j h, Young appoV-ad cue*
■•    ih b as.)
VtClOf*
V
S, rt I
talped (srocera)
Ud   \ ilgned; meeting ot creditors cai-
*    W. i    Reported -being taken over b*  Sam.
1 imiwi    it'll* er)
R   M   A   TRADE SECTION NOTES
S ■•*  B *** - ID lhe Hn'rhi-rn" 8ecUO0 of the K. M. A, will
■  ii rta     ill soHsl evening taking the- form of a dinner and
• Mftg coucrrt a» Wlllowi Hall, to bo followed by a pro-
«-*mme* ..' esiertstaaesl    TWi saiherlng, to which ladles
:**' :'' bti * :*•■,*•*•' will rive- ri-tall butrhent an opportunity
Id gH irqa*."..! nt'h f.-Uow merchants and the> whole sale
*'*.'..    I'r.i'i will b*. awarded to the »>urr«?ful competitors
m (fin   i .«h»-a!«l.*e.l daring lhe evening.
AnotMr New Section Formed,
tl !  '• '"».Dg Wf tbe Sfftetra of the newly affiliated sec-
.. ■ • *■  at thi Used <Ar Dealers Sen ion of the R.M.A.:
I*<..v'«'.'  Q   !> Cunningham (United Trucks).
*.- *;,■ {.fratij..:.!. S c*>e|e (Vancouver Auto Exchange).
.*.,! .,.*.   |»rotio>fil, tt >' Qrthain (Auto Clearing House).
TresMO ■  >* E Johntont Crewtnt Motors).
<<*;,'s:*   <  it!**fkburn
T»r . •••*, i ounril h*« -tt^-a-n Inti-rvi.'WiMl wlih regard to the
r «.'.*.-   ,.   „' % ajwrial l>\ law to rover used car dealers. At
;•„„,.• • ...  detlen rom.- under the Secondhand Dealers
Oi »*   and this i* eoBridered loadectoate.  It Is suggested
h*i d< al*n In locosd hand cars be bonded by the city for a
atoui' al unoMt n"» ool) t0 Pretent fraud being practiced
...  ;■*»*!•• In u",a.-rut>ulous parties through the disposal
,' nob i run bul la generally improve the status of bona-
, ,, ..,,,.. . UMvi ran a bwtneii which le assuming large
,. i
I**
HUDSON! BAV COMPANY ACOUIRES GORDON
ORVSOALE. LTD.
v ".- Dtrnpylng j» protnlnenl position in Vancouver's shop-
I   *   '•* fi    lhe Mil thirt*. \e-nrs. Cordon Prvsdale, presl-
•■* ' - »• iglng director nt He srs Gordon Drysdale, Ltd.,
rad tn■"■ tttivt bnatneta, and arrangement have been
. !• ' thei  I". ** •* firm's goodwill, entire high-grade stock,
= ',"*!,.•■* delivon and fixture-*-, ha*. e> been transferred-
. Itudani i Ha*. ' onpsni    The- stoi-k has been valued at
-ailWugh »* 'Ini'* ol going lo preas the terms of
..-,*■ bave nol been rwealed
\ ihounh he has not asnosncid ii's future movements, it
• • |i>raiood lhat Mr l>r*e^»le Intends 10 take a well earned
i    | . • ..    bthatt  of bll  ft nn he  has   taken the oppor-
. .. o  publ rh etpreaaing his thanks lo the many friends
,., v,. hnalh supported hl« ftni> i't t1""1 ^ears, and
the futnre thev will Uranafer their patronage
, ,i» ii \q tt-,,. Hudaoni Ba) Companj
I .  h,m  i \7\ Compan)  as far as possible, will ea*
,   .. ..   h. ii>rvlces ot those members of the staff
• Limited Hho dealre to Join Ihelr organ-
S0T WORRYING.
m     ed io the cashier snd|wj
.* wai ftddn   ,(1 hualness men of
,.,. bi banker   and bus nee
,,.,  passing
\\, I   tl    I •» I
on *,|>
Inn
of this
v. h
I t
,,,,,,. ahout what I
i(iU   pipage wait-
,V'  '-, imlgmenl day
lt* Master^ I JJf
.    , m eo  0 hell.
J J 21
THK BRITISH COLUMBIA RETAILER
Novoinl)*
Rtmlnoton   *******   »
K..U(|   b-TOOClt.    hnnum-r-
1,1.1. toko-down, roMtt*
.1   1,1 fOott .IB-SB SUM
3 J. JO   c-a»trlil«ea-
REMINOTON   SOCKET   KNIVES   MAKE
SPLENDID  CHRISTMAB  QIFTB.
Flni'Ht blade BtOOl In thf world    Kvvry im
provi-mi'tit that maMi-r cuth?ry maker* ran dtp
vim* with uiillmlt.-il rtsOBrtMS behind tln-m. To
illnplay  Remington  cutlery  ia  to a«-ll  It  anil
make mom y
"A Friend for Life."
That's Ihe kind of a gift your customers
should give.   Tell them to!
To every man or boy who loves outdoor life, the name "Remington" is a
magic word. It stands for the best in
firearm^ sportman's knives, and pocket
cutlery.
A ChriaStmas Remington display will
command the eager attention of people
who want to make unusual gifts—not
necesasarily expensive ones—and they
are many
i
Remington,
Established 1816
1(< in i ii u t a ai i Arms Company, Inc., 26 Broadway, NYw York City
Rifles
Firearms        Ammunition       Shotguns        Came Loads       Cutlery       Cash Registsro r
10
THK BRITISH COLUMBIA R
'AILER
29
HARDWARE, OIL ani PAINTS
> • I*
HARDWARE REPORT
V BOeoOVt I   V»v. i,.A...,\ 1 j   |jr£i
. ih* i»til»ti»" sre sppfwisttin to thi lu! I
llll  ftoe  •fa.-athi'r  pr*. i ailm**-* in this pr.---.ij4..
i ot * riling   hafht*******  frlsile r% .•««*  .«<»   ,*;   $
m iWllill   |M'»I»n|    Wl''''.    »*'>:■.,■■     in |.\»1. |i .a
.t i i. r ha* h«*|it U|» BTtpJI   Sod BIBS)   |»'.?.'   am
m|   |fj th*- «"i4»l**r  *p» H *tr   rrpnftrfl l»,   |
|f |        |   sHlt^l)   wsoltltOi *   a! &   hijft.   1.
%yt%i    \WSt% hatril-oarir *h»»«  m *  **'slt!» ti
v A ' '   '  ■ taitrtil! pftia
i aiAtlnMrni boybm i« sMikitm nolt« *
• ■  o m    p*]|t haw •   a**!   a   MlfSjV   000*1 ■' I
•j  ,*      "A VifeTn****** ar** taint* iHa-ptmr-*] .l
i
Itiftlwsii'OifO -WTM* l-a fa tm InslailBi^si pst I   Bt»
i    . >    *  j.i-\,/,»|tjf»- tirin*|f'« thair rttal-nca(*n in!    I
.-  *• i  it f-gfular  H»t« •**•» al»   BB)d »•"* sdditsn    In   ■ ipi  ."
" ll •*:*   iitwtrtitnllHPSB    uwtalU    laaki   fcUrshh    poi
i., i
\   •*      ,-* vt|a l.\|«ilK-«t« I* a,t\A  t(| bl    ftMtt!
■-■ not lafyt thi***-ar* not • e w  msif! i*»     *-
'  Is! «,»'!i«*/ai't«»r*i
lk*- ' Irettd  asSfSrs i  «t»»wn».%?*.!  '■-.*.-.■*■
«■"".*.■   rv>t I OS to'tn-w   ran-lh *» li k   Ictitrl clipper*   btB'O
•»'nj> BBsl fslvaftlifil riot •Br* III*  IM  SI '"'•' "
*»  * M\*   hat a-   .tra-llluil        Thi*   ft****   IB  th,   *t\;A.   ***uh!»» **
**i * >■,-, !«•« j> ra***!*».n*ait>l<  •for ir.< h ***» r   w rtatn Bi
''" **et*lra| tir**"*       U».|w  |in«-e * rf.-f  th.   '*\\.i' <>   ••'
mSSaiO   Mlll'halVlfa.t Mil     tailth   gSHiebl1"     Stwl
•" itlai la hi»li!ln*r Una    •Colkr-rtlooi in mM it **
NtiHt«rii»n
HARDWARE HAREETB AT A OUNCE
> \i.
Autotnohtle Accrssortes
•  FOOtlOOf    IfiMwl   Alii)   J.fl.ia    >"•    '
n ..f riililaa-r  «um|ri<a
.... .! wi*
Botldeti  Harrisrarr
"llll  '"nl.liiiv   oprrstktlw holding up th*»'n h
»0d   arlh,   iIiiiiaiviI   t.er |U   IN ma »f   bttlUler*
" i *      n
HalU
^    fOOtl nml prin « firm
Fjrttt Wars
T   rs It i%,.ry imli-fotinn of stesdHj loertsslBa
,|*,,*   <r thr balartet of thu year
•older
I   -     "oitlmi.at   itrooftlt *A  il»«-  t»«>  markrl
•t aoottt bu adranec In thr prici *<( soldsr
wi
u
Lanterns.
'  I•-•■> turnover in lantetits o! all
i w noHcvd thrmighoul tin province, espec-
■ otn mu tti til's
Fence Staples.
• -'..i-i. prin-n for 1926 mttmn have been
the) shns no change from present quota-
*
Furnace Scoops.
^'" westher inlldpated there has bet n u
j ill!   ■ ■! foi furnace seoiips
Glass and Putty.
l'-< mntinuis !«» he ,*t giKxl movement of L'lass
InriUj PHw« "etill hielel ttnit at the low levels prev*
muU) 'jU'i'.el   Ptttlj sales ar«- reported in ixinnl sea-
ihi i ' ,-.,.
Builders Hardware
\ |0 (.   rati reduelbn i» Bunouneed by the Bnr-
• yfn I *.  "ii mnii of their lines,
Wire Cloth.
H-.SMN. in uns heing taken on wire cloth at thc
rn imparl prii • s for thi sea^n 1926. Quotations arc
.» fi  mm |\Ui k 12 mesh, £ 75 C square feet; -yalvan-
I | j • , %\\ HA 75 t' sfjuare feet,
Door Checks.
I lirni sBHounee reduction on Norton and
x   i. ■ • V-M ,*h. eks
Poultr)' Netting.
p., „ .,,, -v rnmiag vear on poultry netting have
,,,,,i m\ are'slightly lower than present
Auto Tires.
. .   ...,..,,. been advanced in price again, tins
  .,,,„ during the present year.  Tire
IseMI
t., according to
')V-
5 •,, 20 t» r ecu
Skates
I  'M,| unlers for skates, hockey
.,. sm>rtinK *.'",,,ls alv now ])m^
these Hues
Hilii i-\j
■|l',S    III
Bcnen Doors and Windows.
,,n »lunrs ami window screens
ni.),i ..I,,] show no i'\wW
Mouse and Rat Traps.
i ,>.,, rraiw have been lowered
Unseed Oil
.'    iVS il r*''
luetion of ;|l(' 30
THE BRITISH COLUMBIA RETAILER
Novrnibn
jjroncnas
Toronto
O
NI.Y hntirat prnducta aiul hitfh principle* In
all ilmlioira with thc trsde rtishle a manufacturer to prosper thrmigh the year*
Our 65 yearn of steady sml eoitaiatettt growth is the
heat indication of the quality of Davidson products,
mid the prinriplc* that govern our relation* with our
ettatomcr*.
7At £**- $<U*
Wjnu*
Established 1860.
Head Office and Factory: MONTREAL
Wbospsf Soakotooa CsJfory Va-acooser 0
THE BRITISH COLUMBIA RETAILER
31
Wbllo Leod
A n
,„„, ol 10 cent* s gallon *> BOOOOOCfd in
tabbsr Oooda
yj, acre***!*** losdr of ntbbsT ha*,,  been
V     . ,rII .,cr cent     Thia itirrraar include all h
1 °!.     ', »urh ** hlooout |«trhrr ruM* r ee»ct»t,
pit U
Usm *•••
tag for nett year iMMMttad »hu*a high, r
f! pn „ lo lhe higher quotation* Ofl rni.tr robber
, .,    , »K»ty of that c™n.m.«li!)     tuturr ONtera
I .',..., ; .lrli*cry srr r*"l
fatal
..,"'.. rteortfed »»*irh toMea l»'^h «« m»nn'
-  '.<
risMres-os
ft    ■.!,*nd i* fry g**»l f«r *h»* ')Wfir ** ^*f
Cklvsatsad Wtts
I        fcg * alight adiancr SO gal* antral boafeet* Nil
I - ♦ aK«.» no rhang*
fnst Ptsbbss asd Ckatr HUU
Tm  .(mand ha. -doo^l .|o»n and ** **M  *»» •"
• • .i *
•TORE ILLUMWATIOII
l      , aim* Canadian nl) *•* IssrMissc h*» «-
, , ,*na rraehed the degree »< prieelio.. I ■   •-
•n '   rseomil «H*i p^Ur md preside pastim
" F     7 a .^.. - II. Ia     l  »i
(       »        ft
V t»' ? •* e
II
I** //
*****
latest
tim v
mg  *
IBB*
mil!
iisi i
D I
1
iuA *
Bl  Bl
• after W window *Kop|sng      Onlj  *»-lw«
... r   ,,ol  B( thr windowa in an* Ur*' «ty sre pro*
p-Mi Hgbted sml the pmprietor. ar-r not OOly N«n"«
, -wi^tMrkdam bttl M* «NMj >*2"
af«in*t thr public health though I heir IfO*
bl M principle* of ***» tWjJW     Th'   ,C   *
| M oimlrnr* i* •« enlirvh .liferent pw^
ft   , rrorrsl illumination in*M<* thr state, sn.lt
rtaktt to stlrset stlrntion «f \*a*mt^bx to   a
II    *hieh U intended lo »* reprearnUtl-c^.t IS
■   raft* (or Mir in th. .l»rr  or NMBi **eW res
h ea quality or prW    ■* *}■-L*     !I| !r
'rart* attention t« the eskflsH »" * \W*e\
maimer in rompar.aon Kith thr »*rr«gi     •
Thr following fundamental prinrtpl" «*"
i flighting are giwn in a t.m. U sKleh *"
•ett   appearing In ihr Oftober ****** "
Ue\|(f»"   .,..
Mmlrm illuminaota anrh a* g** BWI^1 fl'!!
Urger idle vscttum longalm lain!" »*  "
I without a gloW or ahade to pioleet W
direct "glare" of the Alamntt
M of thb mlr U eaualsg ^^ftilu^
ft* of the public due to tin  WJ MP ,,nm
ingatrn flllment
Mtily eseeptlona to thi* nil- F^JJ^J!!
•I Isinps of low candle |o»»er am h a* - • ) , }
impa with tbe bttlb  fn»»tcd or ct»*t««
I    (fl    i> %IWIHI*I    '
IB Kimi elreumataocc* sr*  kti t *i
ffrft
fl.!;
{.it},.
«.t  the
Tt
lung,
tatt
lain j
tistii
!     H       ;'; ul' llti« rule it should be observed
excepting in east of the ortistic effect just men-
• •>''•••■< ot lhe incandescent lamps, as well
liuhl murees, is to illuminate the articles
H**i«*h i*. lo Ix Mn n   The light -source is not Intended
■ * '■  ** '•■ md m\ • n. xposed, positively Interferes with
'• '. •    *' ;•• * option of the articles illuminated, by
■ > t«ii t '    pupil of tlo* ■■•,*• tn contract and this dim-
ii ial ii .* thi hrightn^ss of the picture on the retina,
2 Thi at ounl of lighl should be adequate to ae-
roftiplish I hi purpose intended, with efficiency, and
till il .;•■ strain Differenl kinds of work require
•life tn 'it li vein of illumination,
5 ['ur maximum economy and eye comfort the
Hghl sourceii nhoukl ^ properly located, and the light
preprrl) clirected, eontrolled ami diffused,
Chr* Ust two Items require the assistance of a
lighting M*" ialbrt •viu''1 specialists are available, and
M- slways glsd to grfvc free illumlnaHng engineering
sdvici
The principle* mentionetl cover the most important
nwrBtUht for sitisfsetory genera] illumination. They
.,-, • *. I ■ w\ a proper study »»f the various general kinds
„* u' .;. ., irhim i snd loeations to be illuminated; do*
aien of thi ,.!L',.,;t:i: Instsllstion as to location, height
mV spat ii g'; units; choice of luminaries; proper sizes
0f Urow for esch room snd work, together with in-
Ktructsms s '  msintslnsn if the installation in pro-
j»rr romlitioi for sustained eflleieney
ENDORSE PRICE MAINTENANCE
\- thi Isst rcguLir meeting of the B. C, Hardware
• iht following resolution was moved, seconded,
l | il
That tb
s-.j'i"'
u r Hanlware Club give its heartiest
b,.rSiilMv ,, T Crowder, Dominion
,   ..    HPWli  UerehanU'  Asaociation o
relent of  lisi sri-i  < ^    atM for price
I i    s      ,*,|*t SI !..      teen I
Rrtai
CREAM WHIPS.
■trstad. »o (,°";
.      ,,   iiiilile   Ivi
■  htt   ;"::       miliar form*"
, |* >,,||»»(-llllBe   IV
i ol mesh.   '"''    , ,)„. Rein
'-■::;V'»^'-'*"""'""""r> 32
THK BRITISH COLUMBIA RETAILER
Nn**.! li In
R. M A. ACTIVITIES-WHAT THE ASSOCIATION
IS DOING FOR THE RETAIL MERCHANT
Some of the Accomplishments of the Retail Merchants
Association of Canada in the Dominion Office.
False Advertising.
legislation wan secured making it a criminal offence to misrepresent gooda. Thi'* i* certainly in ths
interest of tin* legitimate retailer. At Ihe present time
wi- are seeking amendmenta to strengthen tin* Aet and
hope ultimately to have a permanent officer appointed
to see that it is properly adminiatered.
High Cost of Living.
A commission was appointed al our request te.
make an investigation of the pHeea whieh were being
charged*to tin* public, In order! hat they might know
that the merehants were not obtaining more than i leg*
itimati' margin of profil ami that gooda could not be
sold for less than tin* priees which were being saked A
Hoard of Commerce was appointed composed of man
who knew Htth* or nothing aboul the retail business or
operating costs. They undertook to fixe price* at whieh
goods ahould be sold, Opposition was token by tin*
Assoeiation and an injunction was Issoed agsiosl Ihe
Hoard ami a t«*nt ease was earriil to tin* I'rivy Council
of England, where it was decided that the Board had
no right to tix prices for tin retailer
Smuggling.
This is a great cause of grievance lo tin* legitimate
retailer and tin* governmenl lias from lime to time, as a
result of our representations, Increased tin* vigilance required to prevent gooda being smuggled into this country whieh would be sold in competition with gooda on
which duty has been paid As a result <»f our representations the number of Inspectors havi* been increased from time to time, and only at tin* lasi session Ihe
government passed further regulations making the penalty for an evasion of the A«*i fur more stringent, hoping to reduce in this way tin* number of people who
would tske a chance mi smuggling goods into the country .
Responsibility for Acts of Corporations
A* a result of our repreaenlstlona, amendments
were secured to tin* Criminal Code making officers «»f
corporations responsible fnr their acta In tin* same way
as Individuals,
Sales Tax.
Tin* governmenl propoaed tn colled a Bales Tax
from tin* retailer. Ak a result of our protests tin* tax
him been placed at tin* Bourse of supply, ami iu thr ease
of those retailers who make up their gooda exclusively
for retail trade we have been successful in getting them
exempted from this sale* tax. with the exception of con-
fectioners nml printers, ami evert printers are exempt
who arc doing business leas than $10,000. Tailors,
printers, cake am! pastry makers, furrier*, dressmakers, tinsmiths. ,,,„] others have all been exempted na a
result of our representations,
Illegal Schemes.
legislation wan obtained making guessing contests,
punch hoards, shell gam- s. etc., illegal.
Vegetables by Weight.
Legislation was obtained permitting tin* sale ot vegi
tables by weight, whieh has been a greal convetiicnci
tn tin trade.
Trading 8tamps
Amendments Imm been nhtained from time ti, tu,,,
to tiun* tn the Trailing Stamps Art. !•>   wliirh it  wsa
Imped that all unfair Schemes ami methods ni timlin-.-
would to a considerable extent In  prevented    Whih
some in. teluill's ali* i-\i-ii rvading thi< Aet. as it . \i*,s,
today, siill tin volume of business whieh is bring dom
in evasion nf tin  Aet is uttiih smalit r ami tin- numliei
of schemes which are being used are fewer, as i restili
of tin* nun minimis whieh have Urn obtained from !n
tn time
Mail Order Houses
We have been trying to make i stud j of th. sets re
ferring to the combination of merehants ur other rlas-
is of trade which today might In included under th<
(Combines Act, provided that any thing »as .|..«,. whirl
would interfere wilh legitimatt competition \V«* «••
successful in an action befor-e the Privy Council of K ,
land to hav.- declared ultra •iris «.f the (lovemmeni
Heel ion V,H whieh was an Art passed ?.i prevent tin-
orgs nixing of Indlvidttsls to el.t.rimm h**\% snd when
tiny should huv tin ir goods     Sliiii* this Act ha* been
found ultra -.ins th.  Combines A.*! has been passed
■.-. I.i- h is not sai stringent   am) \*t v*hnh gives tin   It- g
islrar tin* right to determine whatlnr or not an set ion
shoiihl li.- |ta rmltted to \*  take n against .oa*  group n(
individuals ulm undertake to determine bos g ►«•.!»
shall Im* s«.|ei The I 'ombines Art is Indeed ton texn
sinus as ii rxniipts laborers who organise to pr..!.."
ilnir Interests, while it includes retsilera who represent
with tlnir employees imir. weslth than anv other ila****
f •# o
of people in this countr)    Only bi co-operative effort
of tin n taihrs, as a e*la%s through their Association, CBII
XUfficienl influi in.   I"   brought to Iwar Upon ihf Hot
emmen! to have tlnm rcsllae that a maintained |>n*
ofl trade marked ami standardised g«»*e«U Hill not Ih in
JUrioUS ti» tb*  puhlie   Imt will gi%.   to th»-in tin  eoitfUl
iner whieh they should havi in Iht retailers and te. th-
A hardware store, at best, isn't a place of
grsst beauty Pota and pans, shovels and lawn
mowers do not lend themselves to ocular en
chantment
By the same token, the hardware store, in
earlier years, wm not a meeoa for shoppen
Hardwars for gifts? Perish tha thought
But to a grsst extant the situation has
changed. December, formerly ths dullest
month tn the hardware year, now ia a money
maker Wide awake dealers, at Christmas time,
decorate their stores and advertise tha fact that
they, too, have merchandise thai'a soluble for
gifts. What mors suitable, they argue, than a
gift of utility, especially in these daya of high
prices. They're educating tha public—snd they
are getting businaas that they oasd to miss. \fp
THE BRITISH COLUMBIA Ut IA1LKR
33
HARDWARE PRICES CURRENT
Tm i*il***»S S»0 ***** arealtS »•' pf«SBBJBl i***% ot Hid**-, »*i?icu>t flmvi    Pr.cn quot.d ire ntccuarily
•a*>tj+tt U ment lluctiiat mi
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,.,,,    ,       .. .«   >•     ««•   H   •*   «ee««     *****   *"*'*
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• ., • « oo*} tan ****** *•**• BBtwj
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., — a   -naii  j ■*■«■» e» **t **"* *** *"
>„,».» Km  Vee-aa-M   !*♦'»♦#**
D   ||       OmmOO*    for    \ *mt   1*   MBS   SB*
I     HI   |M|    '   I ill    e.ll
Wefiimfl  iusohs  is saSi  is*'-» ******
r   •:        ,   IU*|ft    lo*****    ♦*'    '•*   »   **'
i... ..|    ,-  ,,'t.aoj   ■)*•   *mo**s     •»*•'•   "*''   ''*'*
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T'l-r.   .I t i» ew>  fSS  ********  asm
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■ :-i H   n l*on Solid Box, 50 II.*, |12,0fl
Ibi IU i»i Nch; iml lb*, i'>2 ,.l|(.h.
PAINTS AND OILS.
BrmdrimHindirion
i, ii    t     .  ^.. •'•r O1110"
r.fifiiar.    ofliiiary rolori  || 25
i  u "Sagtiah" vhita , '"'„ 4(0
*  H Kittrtw OH Bhiiigli Buin—
"M.t t> eolon, in 4 giii. cim  |i i*
','tr.a ind iira)i, in 4 gul   cam I Dt
I* M Ar,. h. r Shit.gle Stain-
Otiloon  i-'il-n. in I gal cini   Ut.
OrrtM »'<(! llttyti. In 4 gul. ont   III
PAINTS
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Mat
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mi  ii, I k.iI  cam
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(ir ,rt'•»!'  a   e>nuin* ■• ■•
T1 RPSBTIKS -
-,.i.--f. bu
VAKK1SHKS-
I'u.t e. No I
l ».* *. So  J
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IV   V»mh*   IP*
IV  Vurri:tir»
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UCBDWtt
Automotive Price List
UWORB8IU1 SHOCK- Ki.mt A Ford No
1 "(YialltBATOlll   FOOt-WimBB   Ford
-"•" JJ   -'.,;.»' 5»chlM nut Tic wch.
7nr.sti^HgW'»i5,weh'
i^iVSKHs,rn-;,-*r,V«i«»*'. now ^h
1     .        !•    t,.t,.r    It O  *a-11 *    „   li
..IXhSS miv.iv. lOsttsj ••«* M
,*'** ,i'«t.*ilite 12 25 tlCee.
Onllni
14.40
ill)
. 3 iS
 J.li
. 4!o
i.;:.
. i.i"
4 in
 4.15
I'er 100 lbs.
 llll
.      ,.   7.71
    llu
   IH
 11%
Gallon
(III
1 «(
I'er 100 Ibi
III ID
17.0
    1102
Gallon
I i.»
Gallon
1130
...   740
..   410
..   7.10
III
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j>,. urn   "* 34
THE BRITISH COLUMBIA RETAILER
\,.
Ve*n
Continental Paper Bags
Are recognised everywhere for their dependability.
Consistent maintenance of quality and perfect manufacture have made CONTINENTAL a standard of
comparison in Paper Bags and Paper Bag Specialties.
Marwracturers of
GROCER'S SAGS 8H0PPIN0 BA08 BOXES IND CAET0N8
ENVELOPES
NOTION BA08
MILLINERY BAGS
TEA AND COFFEE BA08 ICE CREAM PAILS
FLOUR 8ACI8 LILY DRINKINO CUPS
PAPER SPECIALTIES OF EVERY DESCRIPTION
THE CONTINENTAL PAPER PRODUCTS
Limited
OTTAWA
CANADA
Vancouver
Victoria
Edmonton
CsXgsry
SMITH, DAVIDSON & WRIGHT, LIMITED
* Using a 'Continental Bag9 is Bag Insurance"
■»ii»i"»W
'rrrr'i*[>,:.,'.-v   I
UGHT
MEANS UFE!
MsrcBantat   OonM t*y bun ntw
daad whan It It ani-* atlttp.
up your ttorot!    Lighl up
window!!    (But in a tytttm
maSarn  lights.
UaSe haa vttrtd from your
•tort Bring It bach with good
illumination. Try an tltclrlc
tign. It ntvtr failt to pay big
dividtndt.
■righttr  lighting mtant bolttr
butinttt.   Tahta advaniagt of it.
BsmsoOiiiNBi/i ^EucnritanMorCa
HEAD OFFICE ^9f VANCOUVER
l*im*>lmU*mmmm*%^
rilnilrr a Im-IIit BtHtnde towards th. pur. -ha'tii.ir pul'
li**
Paretl Post
Ki pr. •*. tsfaf ti.tit hav.- I« . n madr In thr gOYprfHttfttl
lluit Ihi** nyitnii in iiur. neiiiiif th» facilities i**r Btsil
order ilinlrilitilion, whrrrh)- tfrm«. nh<i ari- nhippfi£
ROOUa in ihi.** na) an- not i<i>utril»titinif thrir fair pre.
portion to tin* roni of dfottfbutkin, an*! iho Ni&lnlett
ntirv of loiiuisuufitv IJff     tirtfaiiMiit r I* furl.  edttealNni
ami BO operal bn Ol tlm r«* t-mil* f*» through llu* Asso-fis
tion ran Jirlp to Overcome niul pri-vi-nl  th«^i** IBBlhoih
of trailing
Los art Tax
Wo wsto sueeeaafnl In getting thi raftilallons p*
rld«l for Ihr roll. .1 Inii .if tin, \n\ from th.   n Iaili •
ami automobile dealers iii Panada eaneclled, ami lh<
retailers aburfned i refund of tin valor of tin stamj*
whleh tiny had in lhair poaaoasjon    W« hav. betu irj
Ing since I!i20 lo pul n n fund of llu* ttix pa i.i l»v ftlllo
mobile dealers   Tin* records have juhi sbonl bean eon
\th'\vt\, ami wv hope (o liavr Ihiii tax refunded ll Mi
• iirly data.
Insurance Coata.
Realising thai tha mcreantile trail*- of ihi** eounlrj
were paying more thanl Inir proportionate share fa-
Are Inauranoe, wt* introdueed th<* Northwaalcm Plre In
sn ranee into i anada who have wived in tha Imnraner
premiums for the retail-era, whieh ia pari of On' icrvlw
of ilif Association, slnoe 1080 over $:i00.otsi in prem
inuiM or dividends retained to policyholder! \fj>
n
KrBf
Mi
THK BRITISH OOU
Freight and Etprtaa lotos
rotlotBI havi  l«ni inkm up frwa time t.,
Katlaay  I'miiiniwlon   a*  BOntplaintS or
.. *, pAttsM nled
Weights and Meosurv*
lattoM h**v been nuMM lo ih. governtaeni
pnt mailr fur tin lii»|» rt|«m „i thru, unit*
.  «h"uiit I*** |»aol "dl ol thi  puhlir •»! amim
AdultormUoo Act
■•> have (wwn seen red to th« Act <r*»«» lis -
Mini tba penalty nd prohibiting th. «'ins
I kmI pfodncl*
Oold and Silver Markings Act
m eudntenta bnfi been mail*- to tin* Art ft
* r   whkh Havr pfeVfntcd 'H* mlsfvprewfnl
m.llifv »»fti* t*A for *a\*
K'j>
iv I'
Oaratabse of Dominion Employ***
.-•.**:*♦*>!!< baa been t*k«n up an arvefol • ■•-•,
• mfortnnateu aa f**i ws. it**** *»»? i«r»-n ibl«
{.*i*Uti«in making tt pissdbtf to f*rni*.h<-** to
I ih« Dominion ttinerwnewl tn tb* bbuk b^sj
i . il irftaotB of otbttf gove-nMBfHiti m wltn
lotions bav* been Made with rvftptvof   i -
:» rt-tuiua Inoomi *a% returns Orirntal l
T**-l-   Morita Tnntt  (TomiibsAoB   lunk
v i Rank \ft  \sk rWcfu^a K-gg Umdim
♦ Ktandarilislni floods i **»«••■ t*.*mnl rVrtinrt
t*on !t«n Hulk Sal.* id  Setting *>i (tooth *'
■-.". i*fi»pwfijr Undf In i"aiv»«U (foodi Boj it
- palgn  ^dvetlbdng in I*!***. Offices ah-! • .-*■»
ItuUdinsjB H*r*l****»r *mi ImpktB-fni la*al i*
li • i (train i %eoneo etc
' -r-
\\
»'..*.Hp
•
w
-iiful
las ,,,
i redfl
Stomp Tm on Recotpu
«*uil «»l our rvpr****a i*.t*»tl«.n-» tb< goVtriUBeBt
*. »*.gxiUtion prv>*«i-ht-.g fai *» Ktamp Tm on
'» iKo-autf a rrr«||| i.f |1'» «.r i.vrr   whether *
* *.•! Um tw-.it>«i or not    Wi havi »an'» obtain
itklBB (f*»m th*- (p*«^r ri%i»i* jut Btaking il Bit
pul * stamp onposits erwdlts foi IIO at otet
■■■* wbleh h«vr boon rwtnnteid wether *» ecrtHt
rree betted ss not
Stomp Tna on Cheques
ibm •*»* node an th*1* amount i*< utaatps "
M   piA»..l on rhrtpiiHi.  0% * t*M\\t **i OM' - I
j"-''.*!* tttttS othrr iiimiiM r-rial int. ?»•*>'* t*   " u
aherebj th« u,«-tin*un  amount h** been rr
•i    Ni thr u«t M-mhoi of Parliament m i '*
rpfcs-rutatiotta and Bjanataoet obtain**! •f?k,i
vaniaaHonn, ihr gut. r tun m* passed»«» imei
"- war r*vrmi«- art eiemptlng front tht Mas p
tea under *K»ibi
PHna Maintenance
n-rrWully mailr n|m« ntntlons which A* <••«'
Knowlea Hill whereby It «»» Intended «ha< «»
« '-itmihal offence for anj manufacturer to
UtH pllrr on hi» RimmU
DtatHbnUon of Otrontan
»Vf  Jt»*l   lirtit  nurrr*n(ul  in  getting   lb*   I'' s'
partmenl tn reduef thr stamps ta *» placed "
frUM oin .rut to half a et»Ul   whlell w«" l-'ls
Kanta an oppnfttinit^ i«> ineretai publiclij »'
• cost
Ml'. IA li I.T A11.1,|;
Ab
TIPS FOR LIVE CLERKS.
A Clark i Use of Humor,
A    imriM^1RR',t ln^*W ^» o! selling, waanH
*£%      """' 'l 'Ntoed worker anlc*a he had
.    •'' ■> "f ^mingly endlesa "funny atorips"
!   '-,'; '','.. *,,th thi" '^"'i'luo of n vandovlUn voter-
,', ,VV   M» ••^ry occajdon, IbbuIbr forth from his
"SI i'ia.   BSrphotlSl   to suit -\,ry t.-istf.
Thy belH the drummer -11-,i, doubt of that,
flw jokt   .in.luUl.!,,|iy. has lo«t eiita in Belling
wi »^  beesumi of th.- -memased presstire under
srhifli toycrs v»„rk than through failing power in the
• Krtall rierki know -salemnen who never tell a
• though ih. \ call ih.iiiy time* at tho itore. They
**il in an iBtpfrsons] msnner; they ar.- in ami out,
I iMtlj    Ihu th.r.. ari pretty sure- tn be other saW
<u e.|1(vr u, th.= proprietor, whe teU jokes, whose
rutranet is f..|le.vi,,| i.y Isnghter ami who leave with
-tudlea ht iMr «ak<-   Arm*! these litter usually pop.
T s&h iSxa h '
TH- >e.k. may wl l» as important in retail selling
** ll <•!,.. w.is with the trsveiling salesman, but humor
u iti ptsri n. \e'rthelesa  in important place. There
in ikingv the rrtail elerk miuht to know ahout jokes in
r» Istloi '■• his lalesmanship:
Doa't ttstf jeeke-s atnl funity stuff unless you are skillful il il When you lell jokes, »1«» people laugh be*
y-Attw th»* )"ke^s .ire funny t»» them, bccauic they U«'t
•In {mint .in-l reset to it. or do tiny laugh because
th\ rratlw Ihej are expected to Isngh! A joke isn't
an e*M thing lo lell well Sum" people can't tell the
funn-wai jokt no that people will really feel like laugh*
ing Many j»e.>ple tell jnk<> with lUeh lack of finosse
lhat the) Might never to attempt them
I'u? yiHirarH ander ihe mleroseope, Honestly ilc
,i,|, wh'.ih.r yoo can tell jokes effectively. If yol
can't leave thf« al-un »n aetling
T.H sh. rik-M sort of joKeu   This means Rtocking
v.. rill. d,,n rokes .u,ly     The elerk who has two
JL\e* ot kiltes for '«m daws of customers is otoni-
• ,,..'„ulli*nirhU f.H.« in if' when he doesn t know it
lUittiiBBBwfaemfniwtheatore^ndae^
1*M    u, rtnn J,ik.>s, ami he very careful nbcmt jokes
wMf,  lmpmti pertain races snd nationalities.
.     , , |   . ,:.„,| j0kes unl.ss the barbs are dl-
.  ,   , ri] .,'••   Humor told in the store, al the
, ,.,, .„,„.,„. is dangrroui humor to
,. ,,  ■ -v, i xpenw ol you weir.
. lh) rj„hi time   Rcta.1 buying
^  MiUin these Hays, and lhe lell-
'.•sl. ;,"    ,1,     Irummcr capitalUet m »vla-
,., U mn\iy lacking.   Telling a
\ . 's   ,.,,.,  while another customer
'    '^ '  N a,s j„ poor salesmanship. Toll-
,    ,,.,.. .„ ,. customer anxious to
ou
Piiitl the Huht 0(
•easion for
llll
oei'iir half so
|N     \V,   have observed
,l„. mosl use of jokes
; the knack of rapid-
.t fi,c thing with a map.   Hip.
lllelKl 36
THK BRITISH COLUMBIA RKTAILER
Novoiji
joke is bettor thereby, nml the telling hits not interfered with service.
There is a little triek to ba learned of telling B
juke nml of naturally making a quick get a way t.»
other work under the elotid of laughter whieh wises
How does the joke help a elerk in sailing! It may
lulp the sale direetly in hand by "mellowing" the
store viaitor, putting him in a buying mood    M
important,   undoubtedly,   in   Ihe   Joke'*   eapftottj
attracting people to the teller,    t'lerkii with a p. i
ant for tunny stuff have a way of building per* i
following* rapidly    They help, too, to create an
moaphere for the store which people like     >Ys, j,,',
nre raaily of enough importance for a eh rk to 1.
to use them right
Conquering Unfriendly Neighborhoods
Ity 11  H Simpson
A SINGLE stroke has been known to eon vert a
section of a town unproduetivi* for a store into
friendly neighborhood, contributing nieely m
the store revenue
This happened gome time ago with an old ratao*
lished store iu a university town The store was
down town, the university iu another seel ion of the
town ami eatered to by nearby stores. At the same
time, this down town store did not get the sham of
university patronage whieh it felt it should -the eondition had been going on for n long lime. Somehow the
store did not "stand in" with the university faculty
ami students.
This eondition was changed over -night, and in Q
manner the possibilities of whieh few eould have real
bed.   Like many other colleges and universities of
late years, this one put on a regular day for home
eoming former students.    It wan in late fall, al the time
of the principal football game of the season     Annn
ally, at this time, the town was full of "old grade "
This store did what stores ought to do at this time,
put in what might In* termed a "complimentary" dis.
play window. Merehants usually consider such dis
plays a goodwill proposition, ami may or may not be>
lieve in the mass producer's of busineas iu a positive
manner. The display nut in by the store of our story
was a "knock-out." With netual photographs of feint-
ball players as a foundation, cartoon figures wen- err
ated as the basis of a foofhall field display. The idea
was carried out in rosneet to detail with remarkable
skill, with the result that the window was almost instantly the talk of the university wet ion of thc to vn
Students told other students about it. nml friends
made special trips downtown to see the display The
town was not a verv large one nml its street traffic not
Very heavy, hut frequeiitlv large crowds of people
eould be wen in front of this display.
The influence of the display on university patronage was instantly npnarent, ami from that date the
store had a new standing with a neighborhood, which
formerlv had not yielded the store the patronage it
should have.
To Move, or Not to Move.
The fact that a store is very weak in one neighborhood of n town may or mav not implv that effort
should be made to correct the eondition. Fundamentally, most stores are in a nosition to better serve
certain sections than other*. This may simply be be.
cause of proximity. , ,
Again, classes of consumers change from one neigh*
borhood to another. In one, working men may predom
inate    Iu anotlur, btsatoeas non and proftsadonal I
may be numerous    In still another, the "average" '■*
nl. nt may tn* living ou a small tract ami doing toi
scale fanning
A Store catering to the working class may best li
alone a neighborhood where professional men ami busi
neaa men live, ami iir*e \crsa
Again, where delitrry urn ire i* itnoh.d   a  Moi
may Is- iu pocket if it deliberately turn-. IWBJ  7.
efforts to build  bojlneen in a  neighborh,»>A  rental<
from the ntore     It may cost more to develop and I I
die such hlfflfflflff lhan the returns warrant
When all these things, suggesting %.itl*fAi ' i<»n will
the status quo, an* given consideration, then  still r-
main innumerable cases where stores with good judg
ment can set out to strengthen thru;**.!«..«. in WCah arc
tions of the town    There are unfriendly neighborhood*
nuaceptfble of conquest,  ami  merehanta  ihould *j i
alNiul (be tank
r\»r a tin reantile mtabiiihmeut, usual nation of ihi
problem is not so easy ** with a large eity nndcrtahing
linn, known to thi-. writer, that ha* in one of Its pri
vale office* a large wall map  Pin* with colored he vV
are used to indicate every funeral and the mortuary <li
reeling it.      When, in any given tieigh)»orh<MM}, it is
found that the percentage quota of the mortuary is nol
lN-ing met. special promotional attention is given to thai
neighborhood.
Like many other mortiianes  this one ha* a ijoar
telle of its own Very soon, this quartelte is pfftty «nr<
to ap|M ar at a church or other function in the nctgfi
horhood     In this ami other ways special attention will
be given to it until lhe quota the mortuary has set for
itself is met
A mercantile establishment cannot exactly parali-'
this, because it can not know exactly who is getting tl
bttalncaa which it docs not       Kntirclv  feasible, li ea
ever, in filing of a store's sabs quota by neighborhood*
al the Im ginning of a year    What the store is now gi I
ting, compared with what it might or should get, cai
Im- arithmetically set down    Then the local situnti-
can be studied, and ways and means devised
Analysis by one store of an unfriendly neighbor
hood showed clearly that the large proportion of fnim
lies of fonign extraction there resitting undoubted^
was the casual factor. The store found n place in ll*
organisation for a man who could talk three Bwoposn
languages, one of them being that of his own nationally. He was sent out to do, Initially, house to lions-
work, to develop new accounts    In n few months, thc 0
.ffSfOul)
THK BRITISH COLUMBIA KKTA1LEH
37
fir*
\fs*\S* ■
ritasse*
<.. it.
I"        I
..       ll
. [an
i ia
■■ t
ghbofbood was prtMlurtng * twr} tnu ...|
fOf the slolr
rr, which bad brrti niuiung high on t-nn
* fitting a very slender prstportton of th.
large In this town, l»r«*us*r of tlo  rick
• ij otitlyitig laigely eurrectad th- eomtl
Iraki by Intfwlurinf *ery 111*1*1 buying
(go.    It took the (arm -»h<* a mirx> ,    ,
10 learn of the ehangrsl euiwlltion   si..!    '
|fBOJi§l ol the store /titnprd
I tn»tane<r   a gtWl IB -established its* if in
km) whcrv tt was slipping Ks-IU bt i*'-.
un  etiO*el»Wllt  drill cry  •rni«**»
Credit la n factor, Too
\\,,o »'"• I g ot otbersrW, a storr is u. * given neigh
.> ,,\ - *. King* »« er-wllt pwllekm A store origin
• ; * %-r|a«it'cty l» »viking nen had i,"*■*. fcl
in H I h* quaiety ai*d fang* «d its toe rr han
•■--," wttrf and Wltrr    Trwitsaet»«»«•• with tin
• m  Had  taught  the  rnsi.sger-jrv.-n!   i   tl-< ■ :
.1 rrf*M for htoilr-d cm-lit
V  t^ey-tv-ded |h »l«trtlittg th*  *'%tf\«  of  i'i p»•
n its nan •rrtW In m\osk merited, ** It iaod
*-v..h»  }*dtrW%        t nfrvivlU   twtfhl*-?** '  tOSOA
ItwAt lefrttwry as   emttl peltries   adapted to
rf* off*rent
--Umrfttal    fvASMli    (of    untrv . dill ■ *a    in    Ji
.4 -.K.-uid b» trarrti-M U*t *«»•! rleafli  -in
TWn, gMNMWNMI way W tskrn to rafted
♦ «»nly <smevtitrtaie«t rfti.ri In sdveflWnf
le p«ill the lagging itMrM Up      V (god la
• Klerk \\srU is *• tudent   |**i|wiUt»**n *-*>\   :
■ good deal kn stenirlng the patrv.n»g-.  at k' ■
0§h tiWr-at ad«fritting t» emlWge bum-Hub *
pi usr»t to tb** sfwtsl BOdbraev      KoitdbHI
I  iii  unfrVmltji   ivrtf hU.rh<««U   er*r*ie*t -mt
s hss neon fmrnd pf-odnetivt by aaase storw
■He most ingrnlotis pl*o« we h**w beard si
* i •tore"* twisltM-** in a «esk section renter*
1 oittmarr-j     A  rrpfesritlatlvr of the Horv
ran in « RrfHig HtptfHy inviting aaggciriona
st«rr *»r%ir*      At the same !it«e   b* ohUtn**
i  ' '» •
i    || I'
j :«'   i'' '
I   'I'   I
•• .-.If-
i ' t''«!   •* *
. •  I'I •
1    ••   Si V
n    i
MfV.   "
' -1"  • •'
V
«*,»'
11   ,
..,*,. i
-1 :.
. *»_,«i
is i    •
II      M
I
I
• « neighbors o! tin* old euitomer, un
■in   Mi endeavors to tell each proipecilvo
inal   r-i- r.   Considerable recces has been
K lann lines
»i»tei ubwervocl earlier iu thia, there may In:
u»m whj ,i now 8 pitruoage shouXd bt*
•n. *»■ in i neighborhood.  Not always
K ••'  lo .itie-mpt iu change the eonditioti,
sing for ihesu Uutaneea, there ire still
-attain in which the itore em set out on a
•  8     * conquest,
CAN YOU USE A FEW MORE DOLLARS.
im ii»i!.. extra iliillars in your business,
&*-'*- "■ }■■ irsell leeording i«> the following suggestions
sod tht h ihnulii Ix no difficulty alMua a reasonablo in*
-■ im it _*..'',- Rnsncd
I    Sever * <.k. fooiUh or unnecessary risks. If vou
,  i mill j?es eaujrht some' «lav an<l people know it.
„'    \: .<i\?» the not you an- tasking of your time.
j> •' -   it ii j Baiftt tin*** ahieh should bo producing
4 ttiutt * makr that »sstsg« pay you good money.
\, |   r Jo something with it if yon will.  Many n man
.-,, *•-- - "s *j».tre tin,, in -.tuily and »ide himself
w     ••:,    \   |.-'    '.    e.n    lli'tlie \
I   speml leoi than y-u earn ind never put your-
<,;< i, , pordiioti where the other man cm stick tho
♦* tale Jfoa .   . ,   . ,
4   It, j. iloo* ol your good nsroe and ol the integ-
„i, ts\ your ehsrsrter There ar.* always moneyed peo-
,    „».. > will bsek tht -right wH of in individual or ml-
., rnah fori likely proposition.
•%   SVvrr speeulslt   Speeuiating aud gambling nre
Y,%nm\m yourself as to whether or not you hay;
\ *4
i't*.
Ill
6    Kiaraini y.-srv-i; a-, u   •. 	
• oi anj ipeeial ability which could l»iv turned
*er«»ii' md \.«* i* being neglected it the present
\p   |e >ir- v\ well ain! in
good tast.*. but avoid
ilea.
:    v"   ',M Mwnents than iro ncetiea
;v, WS--^ 'Tvrf yw
: ^2i:zT::Sirirv^^m^
OIL ON  THE WATERS
iie* real *-liU'       .....»,
•e
' I
"i
I
It
*W '...(..iin. •«•• Ba* aat fc»*ft f**m .   *"1Aiufct..
•due KHragt»aW« *,K*'*• ,..„,..,■
laggiBiUlw^gygtSi •
«•!! iwr wtrat«i o» ^tS,   ,   i
tt  thrr*  •• aa.lfclnS  SWSS
,n«  a- raMW.I..Il •* '^'  '/,  t
S-rtlow •"?' «H^J«
it., hii rOBsas»'
ll lor swaOt wkkB STB Wfgff JLiirWch W« '     '
»lt| sraalag tor ll»» sak «f ■•••> ••""   ..,l-f«u»^ •
st W.i, MMft-araal •B*»B«I^I    And IBB   »»    ,   |(
luiaa walats. *n#f* H •»» *» ,h* ^M
I • Owa A4tefU«tag
I, r^renil)    '
M^»»D^^°ilM
ihej to-tlay
The Can-
di rate
■s inn
,  clUll'll1
'he*
II
iroubH *sit
',,,'n.n! bran'
.,!■. h«i l,MU"'l! °
.   . iiirtn ;»
„. merchaudis-
The
ol |ooa«
IU buslnesj
jVooth^ oil »"tl
AlllDI ',,>-
Is itntcaW) .
.... K« eai tot THK BRITISH COLUMBIA KKTAILKR
Xuvi in
out feeling it are only amused and eonteinpttioua when
Ihey consider the small fry who hang on to the edge of
their eirele as a fringe nnd try to appear what they are
not.
9. Make it a point eaeh year that your assets in
money, health nnd eflleieney shall In- greater than those
nf thi- year before.
to. Don't spend monoy until yon artaatiaftad Ibat
you will get permanent VAM'K RKTKIVKO.
A Clean Swoop.
Hawkens—Sir, there is a man outside who says ha
will work for nothing.
Sir Tippb—What dooa he want to do!
Hawkens—Clean up the cellar.
A Comparison
Voice currents used in long distance
telephoning travel 8.IN-N) to 178,000 miles
per second,    betters don't go «w» fast
BRITISH COLUMBIA
TELEPHONE COMPANY
ILLICUM
OILET
ISSUE
is a high grade Hath room requisite which
should lie in every home.
It is made from genuim- No 1 Manila, enped
to the softness of old lim n hy the latest process.
It is easily soluble in water ami will not clog
drains.
IT WILL SELL ITSKLP IK DISPLAYED
MADE IN It C.
for
SO ***** I MO. W.
MANUFACTURIM ANO WHOLMALI
aaatn oealim
▼AH0OUVBB
VIOTOUA
"RAVEN" tus
"GARRY" UtMKraft
"RUPERT" Htm Kraft
Brando ol Pnpor Bag a
ReproaonU lira boat in
QUAUTY
SERVICE
SATISFACTION
PSICES ABE BIGHT
NOBRHKPiiPBICO.il
163 Wattr St Soy. 7068
VANCOUVER, B. C.
Afonta for B. 0.
Woods Mtnuiicturing Co. Ltd*
Wtnnipof, Manitoba m
THK BMTISH COLUMBIA RETAILER
^^   Confectionery Consumption at Christmas   ^
Sf* and Your Displays ***
39
in   IBM"!   V     fVH  H
I'
,„, akriMBOS noeHna < *^ '* Cfcrt*i»ai
,, t*i *aee»»   »* ******** ,b* Uk,? **4
„i tat*
*m\ ■«•
>.., ««i fane* pt*MN» W" »■ ***• "* '*
*"     '   „, u<i< Mn   otteotnwo, aoowf. n B» a
-mam a***' •*• , , „
I  La a toe of moaf «•«• **• aaia or rafcoai »
»„    IM,***     • **"■'*•''*t*r'    J*™  *'"'"»
<*<>
»      '
»'M«
li ' l
*•     i
^.^^m-.- tt- faaaH, al  (ssw*owa*«
a few m am >* «** •*<"*  "f '* '  '
OT  9I   IBS  tsmttmtmvotot
I *  • > *»   * i ■ *
it*.
(     „      Xi OMaiaNft dfeoi *** ^ VT
r 4*r
1.11 *
Its I *»'
t   I.M
' *   i!
I     *>»     .IW»«      »<■»..—    .
...  prM******  PBOtOM**  **«*   '»
... ,.»w.   tt*** mm torn om* .
OT* m I.******** ♦<»•froi ***** m'n
mm| m»««« i- sooenini ai *~"***? ■*■' '
■• • < '
I. I-A    |0
•• »■   '
.. "•'   ••**'
)«>*»      S**t
i.t * ! t   '
i ■• si,n   I Ml I
C »•*--«• ■••** ©•«■•• •««•••**
OSmmtma     ■HHBBSiBSBI    ««**&« *     '?vl*
„   |*li*l*.B*«v*.  rUrS  !**•*»       • ""
MMMy*   MM  *w«***4   •HB  *   l«n*
im -•« dtftatoiB  inao *** "°,f *,,,*-,
. | torn* BBttaai^ • *«* '"w»'   L „
•* Bali ••*« sWtaoi Bl "*-* '*;,"",T *"*''
,. «». t*«f«Mi*4r*4 i" • »*•• * "* ]..
^oas*n  »t-a bOBI iOW ^*» ■■*• **"Ut** ir' ** *"' b r.M
,,, , to vij^bbi Itoni   On tie Haar moot t»* tvm
,», .*, ..n.o—i.'.* tei. •'«••• ;;*;'
lu   ,,..,-  t!,-4S U4*« .na *--i^f.    "•   f
...   ,,,.      fcu   -^tMl^t   .e«*   (W4I-***.-*   !•   *"   *"*1*'      $    ,
•Mi,  .,*.*   M*l»   ItsBMit       t—*   W*«^«*        /*'        ,
•,,.,    k-,,   .-•   '♦Swf,   W»«*4  f«s*ma**i  «**  ■I'**"   *'
m      • fN»'.u»s luaiansl 'i****
th« tf%># toaaaattoa.
jHm****   tOt   mOtw  ' *    <iit'*
u  t on*m i» • ClotowBas 4***%***
,4 |i*»   S<Bfa-ff(ti   |lrw»B!«»    >    '
a    mi -WI i#   t \w*y   * 1^* *
i u.w\ mo* i-5si**i ia s ped^tai «R _
I  .14** ** tha* tmwl o»4 «B* f*"<*  *"*
> mo* '**■*•  «»<*t-tomtr.'.
III   •
» H    t     i
I. . ,
v    »   i S
*   T<
III tl
Slf*   ,
sta 0*4
i ifrtB
"tha.    %
toi so
*«*•&*
BBS.  i
'»»i| r.
'«n*i»,:
tmsj n.
'klftr.
■J »   . A
> '      i     *■   •    .
UHi'il  (if   )i'l|i)W   tlsSU.'   JiaiHT,  OVl'l*  llll
.   t». inml which an eltctric IIkIh bulb
a aiwBf *•* ***** *>M fm s smIi
• i MltM **» !!«»«•* hi I I00S SSSl Js'k '^
<*» i MiitiMi looioiiiaoi   ih* io jw<
nretol .im un-ia..*^ aattoa aatiW    ^/^
■rn.4 ..ts o<  r»W-tmln»  «aBr*    •"** ^
on tt» lk»r in tn»nt ol tl»' 'w^*     M ...
hoib    In oiB*f H'«» *»' ,hc ,ft,n ,, , rtlb
. ^       . ur*.* BBlBtiW '•■**
bU«fi      Th# l«rSg»«*in.t l»«e   »  »*'«r * hr
.i in .hip*   nnd tUnkej fef  ^U* ^'^^^J, „„
*l-l*«    TB* |»nlnl*Ml srrn* IBprsBSOlBBj * *lv4
I-TSMO with i lars- .i-n-i.w^*-^^,
UM Uca«r«und     rtom bBMtd !*• '««'•«' " "J^j
•ith r*d tu.ae t»n|«r   el-*ctrle SStBll «* »
...    )Nm *h..*e live e""**'
« •Havi «hit* •*tMne    Sr«"(,'< **" rhll
* Urg* %rllu« moon NBttBted • BN^lBl I •»•
I
i  R
. ii
> i
w   SHmm
**»*»»-'•'
*mt  ■ * • t
f 1 (,:;  ,   '
j     . '     fttM
ConftctiofM That Moved.
r »OTfd tn lb« ChrtaUBSI canil> dL play by Mr.
■*  iu-4f.j»?o*n Ut    Me-chanlrally inclined, in bll
H    1   BBftf bai ISTSBlad a motion window ma-
■   aid Ol * Kir tt bt makes his back«round and
•< B"p lad do*n from side to *Ii1p.  Thin ma-
vi- Sel \>■••■' bai painted, su-j.|iii».» animation to
• ; ifl    I'n iltd} nil* ol the- klndneiA of his heart,
tt sill U cU-i io >ui>pl> thi' full de-talls to those1
r IBBaa ' •'. .hS''*)*    He-movH the animation from
Iti mad) dltrtaj and is sill still be an excellent
th* ts   las wai huii-x with chain* of scarle-t ro;)inji,
e.   *   ■. •■  ■ \:.A -*• hi   rhain   like* ru-cklace-s    The'
7 it- ■ .. i   .«»3Ji:**.«*xr4 of n*h! Boardi Joined together, and
•I    •  wmtttw lp ia4 4o»8, prM*Bt-pd a painte-d rural seen*?.
\t ih* h)*m Wmi4h onrt Ot IBB »a* a card with the timely
. . ■ ■ ,   •»• . •
"HUH Y"
Sw. Yaof Chf*t**Ji Cae-d «• Before the Big Ruih."
Thi. (A-! •»** [raa*4 st;h hou*.-*halted jeasteboard con-
* t 06} eaadj  will * htffi potsaetta attached to
».   '..,.•- cr-i.-r*    A fi-w nf ihene boxes, affixed to
.r red wtsi f{|*!n(l from (,(,' c,'llitl«5- dannlBd
tot ww- .*»*- cart At each itde of thi- window, a-nlnal the
. k •. || -1 »n * colored pOltef OBI was of Ma Kris Krinule
" kk   ( SosOHBSde 's.*'» la » Mill ont a Move.   Then
i   -. »;; roeriaii oeoasfi
"Press *f*m ,ht Ktrtt,,~*
Ah of |N OH**•*••"* Candei-Pure md Wholeiome
iei i*f KBMlea
sou Will ft*d
».«»  pace  'lOt'*' *r4tr *****
I
< 1   -     ■'
',<■    r"  11   '
j*•  V' • ■ »
n
** *»,r
ft)| of », eh»'C«it eandita on Mle here-
Mj Krii KrinQle."
. . „, lto| ol Sant* t'l»us* jUSt **
lC|i of ROOd things b) his
rub a full tot
, u,t maast*e, ai follow
,,, pointed «o {h' I*
"iov:..„„.,»..c *-.-—""*•
thf KtMiM fr<)m tht Kit*
pwff a«d tBHC.01-"- ^   Fr*        your order
m „ Boch-Bottow Pncei-
Mi-t sow. Santi Claui."
r * »' '
.   te ,„„„ wooden «r»>^. ^
••'        im"t  id. omute   Mtuf^
•.'    ^ ^oB|.ba«Dohaa.Blbbl»l
*■  •' ■•'■-!TVttPn      ^^W
w;,..!,i» leal* W1'
om New It'. TIBH t« TalS
A •^ Srt"n9'   ,,   hud I tUBPHW
...     a man oi ._ ,A th?
,   .var to ,h,<
,,,• irom the re»r   lU„,
the i"11"
-,s . 1 i    11."   r
Milt'
IIOXi'J   "f  l
ratio! itHBH •»
„a  Tho noor waa
ereat *n ltud
llff
I,ic.d MO* snoW 40
THK BRITISH COLUMBIA RKTALLBR
Ko vetn Hi
drift*, nnd it »»« OB these that timely confectionery offerings
were distributed. Thf background and- aldea were also eov
•red with the white, shredded tie ue paper The entire aa
hlbit appeared to be burled In snow, jet It Mood out distinctly
rymmetrlcally and enticingly to the window shoppy .
Appealing in tho Family With One Shot
II lakes skill to appeal to every member of the family In
a newspaper advertlaemeoi. It haa to Be done right or not
at all; no wishy-washy copy without a central Idea bacs of
It will create a buy Ins desire The Oiympta. IIAodon, Bf an.
Canada, accomplished the desired result by combining all the
departments In the store.   Here la the advertisement In full.
CHRISTMAS
Would Not Seem Real Without
( ANDY
For Indies
nnd Kiddies
BMUKKS
For all ihe
Regular FVIIo-ws
On Chlrstmas morning the IrOB decked out with f'andi
Fugar tanes. Novelty t hrlstmaa Blockings and Trackers. Is
going to make a big hit with the kiddle* And the stockinci
that hang by Ihe Breplace—just plcturr them Ille th****
THK
I HILUKEN'rt    HTOCKINOH
sticking out of tbe top. pic
ture a
CANDT CANR
—and Juat below, a boi ir a
bottle of candy — ro%*rcl
fruits, with ml »ed rami*,
nuts and chewing gum ill
Ing right down to tho tot*
8ISTKRB 8TOCKJNCI
Mister would surely be dis
appointed with leaa than a
pound or two of good choc©
tales In a bos pretty enouth
to display with ber om r
gifts
DIQ
IIROTHKR H 8(M r
Right at the top put s t*.<
ioo noAHKTTKs
—and lied to ll hat. ou l*
or amber rigarHtr holdti
rlgaretle caae Brii<«iii A(..*
bos of rhocolalr* with rh -r
and syrup saOtfSi
FATIIKHH   fOCK
Iai the flrsi thing "... r-
his rye Om ihr vorklna esd i
a good pipr, a boi of t*g*i
and a Jar of his faiuni.- *
harco and wsirh fur h
happy  imllr
MOTIIKK. the Hwmhrart of All. should get thr It.
bot of Candy lots of Nats Raisins, Figs and l**t«*• Ur* i
rftrr yours are all gone, shr'll *barr with all**
We'll say the ad va* ileirr snd whal Is more It i
uoced Ihr hu«lne«i
MOMENTUM
An inquiring reporter strolled Into the engine room, down In thr cavernous depths of thr «tan iiramshlp Ms)«*i'i'*
lhe other day. when she was docked In New York, and drew   the   Chlrf   Engineer   Into   conversation     *U OBBfBe
he asked thr usual foolish question*, onr of which was "Suppose, thief, you etetto
running at triple cruising speed, out In midorraa. and thr signal rame Full *p**4 astern
llow long would you be before this big boat would brgln lo mote •irrnward'
The chief rnglneer. who I* far handler with Information within his llnr than thr BfSfBfl BBejfelo
paedla. was ready with hia reply, whirh was "Between Sv» and ten sallee ■ Think of U! Thr
giant mistress of the sea would morr ahead at least one hundred ordinary riiy Btork Imgth*
brfore her reversing propellers would begin lo gel thr better of momentum snd siari her moiing
backwards*
Momentum Is a great force.   It keep* planets whirling about sun*,  and H whirls Bu«lnoMr«
along toward success or failure, aa the rasr may be
Here ia a business-your buslnesa perhaps   whlrh has never adverttard. but which starts s.t
vertising.   And If you are captain at Its helm, you may be aot a lltlie surprised that the result* of that Brst ad
vertising do not show themselvr* almost instantrr.   Thrn  never  forget  the testimony  of  the  Uviathan*  rhk(
engineer.
For a buaineaa to change lo a policy of advertlelng Is to make a radical changr in lhe proprlllng power brhlml
It; and there must be a reasonable time allowance made before the new power may reasonably be rtpecird to show
Itself and to reverse direction on the Hew of Merchandising The rhlef engineer doe* not etprci the impossible of
hia propeller*, large and powerful though they may be, nor should you, Captain Merchandiser of your advrrtlslng
Bruises        Sores
Rheumatism
Soothe the euro imissloe er Ufa-
menu By rubbing in M(nerd's Llnl-
ment It penetrates, relieves sad
heels. It esses Inflammation snd
restores the injured part to health.
Splendid for outs snd seres.   It
sterilises snd hesls quickly.
J. A. TEPOORTEN
LIMITED
WHOLESALE DRUGS
PATENT MEDICINES DRUGIST5' SUNDRIES
PHARMACEUTICAL PREPARATIONS
306 Wattr St
Vojft«-ou-rtr, B. C. !•*•'
THK BRITISH COLUMBIA I;
\ i III;
41
lu. n*et's lton*fc
(HIANGK
OBAPB FBUIT
PINB APPI-K
Ow* toaaieeai* Ospi'twt*-! Came*
a Csi-p t't Una ot
onoctaici a tobacco
HUDSON'S BAY COMPANY
ei-o-e Saf   ">','
VANCOUVER   BC
• ut m
KONAICH   UflTTINO
CO
Limited
HSM sfc4 SfBBHMM boalery III
'.'At 1
woutwaoi *&4 hmt,4 ksituaa i
f   t
Rsonosotad Bi saiusfc * aBHabts
0. 0  ITtWABT A CO  LTD
its Me*** tt Vaaasofst; b
c
B*M-*e   Uf   'W1>
PALM OLIVE
SOAP
a«9#e«#e»iai»vo
•om A'**at#eise> ISM Le**W St
■FSOSBBOBIb ftC.
e BBOS   Say  BOH.
OAVTON    BXAIIB
Hast   * <•♦%   ateat   C» asaatw,
Wsa   in.no,   CMaoo   Cwnee*.
B*ead B'*ta*«
-stiasaTiO-siAl   tUSmttt
wacmim   CO    I.fD.
' c s-rntcntft.
lOBOl nee»oooeiaii»e
VM i.,-... ft   ooeyao   Saw   IBI
CANADA STARCH
CO. LTD.
t  ** 'm* ST Oil. Itot^oooelaiive
»• "iii'Mfc Woof. VoMSN»»e»
p*.<#««   Ber  OB
NOLBHOOKt UMITtO
ha., ihi iUMKiT oowotn
a tx Madfo
f    RrH*srnlatl«e
Ml l    «rtfa it, vansowver. -aVO-.
bno*o toy. ana
QUaUUntlAMS
*>K wo* Oaunrn* • o.
Limited
vancou vm. ta. C.
FBaaet Say. SSSI
mat isund owwii to.
Rock Island. Quo bee
Ba**-*s»*ut'»e
a  M  9*****  »ot—Moi -*••  w
vsM-M**.*' ac
P***s   Bar  »»v*
|-*t*rt ***•   sua; ;| ;*;«**
to* i , r*«j*air,,-'aci*«t*
COLUMBIA FAPRR CO LTD
♦ess ni*<i»* ii vinotvvef b c
FBobs   1st aa::
Kdlogg'i Cora Flakes
Laaal Basala
L P MASON A CO
i*>o »*»•!"-i* Watt
0*0*0
*••
, wos
f„s an.T.iH smirican ***
.Aliri4TI0     SALIS      HOOK
COa!2? was PAOfiV CO  LTO
AN0 WAS  PA M
HIOH  •»£?  *2J?|| BOOKS
ANO COUNTIB IALIB
Oi.lnlH.l-S M*« * "
w,V«eCO»»*''*   "
CANADIAN
TOLEDO SCALES
E S. CHAMBERS, Agency Manager
42-t Cordova St. W. Phone, Sey. 3111
Vancouver.
WRITE YOUR OWN
Show Cards
smowcaro writing ii a book
of 'W pages elegantly bound in
bail tst-..0 grey cloth, with over 200
loetrtUeaa. Send for it today.
P'.ce 12.00. Money refunded if not
ut-lfactory
Profreu Pssassisf Co., Lti
'01 2 Merchant*' Exchange Bldg.
Vancouver, B. C.
Uufai Ptsta (mil d
Head Office
lexa'. Afanta:*-
McNEELYS LTO.
-JI Mait-ngi St. W.
Toronto
Shone:
Sey. 9337
Phone; High. ISM
IIKAL CONE COMPANY
Manufacturer* of
ICE CREAM CONES
Pureit Made    Colt Lew
jj5 PRINCESS AVE.
Vancouver.
BORDEN'S
EVAPORATED
MILK
Vancouver Office
3j2 Water Street
Phone: Sey. W«
,T0RE EQUIPMENT
.-j cabin-
ama*r*Ja\*T****^
CsshsfW"*
crALE SHOP »-T*
THE      ***** 42
THK BRITISH COLUMBIA RKTAllaKIt
No vein
PAPER BAGS
J. C. WILSON   LTO.
IMS Homer Street,      Vsncouver.
Phone: Sey. 781
ROYAL CROWN
SOAPS
yaoSetored la Brltlah ColomBla
and foaraateed.
ROYAL CROWN SOAPS LTO.
GLASS JARS
"Improved Gem" 4 "Perfect Seal-
Local Representative: R. 0. Moore.
Daanaian Glass Co-peay Lit
StO Heatings St West   Soy. 91SS
0. C. OlotrlBotoro of
Messrs. T. H. Pressor 4 Sons Ltd.
Manufacturers   of   Prooaoro'   Celebrated Lino of TENNIS and
CRICKET Supplies.
aWdated Afeociei
LTO.
•II Pender St W.   Vancouver.
PBono: Sey. 1S1
WATCHES,  CLOCKS,  JEWELRY
Western Wholesale Jewelers
Cordova and CantBle Sta.
PBono: Soy. 27M
PAPER PRODUCTS
MANUFACTURERS
CONTINENTAL    PAPER
PROOUCTo LTD., Ottawa, Ont
Local    Repreaentativoo:
Smith, Davidson 4 Wrhjht
Davio and Homer Sts.    Soy. SMI
MoCORMICKS
JERSEY CREAM SODAS
McCormick Mfg. Co. Ltd.
11M Hamilton Street; Vancouver.
C. H. KINNEY, Msnsaor.
Phono: Soy. Mil
•ERVICI   TO   OUT   OP   TOWN
SUBSCRIBERS.
The aVRIeh Columbia Retailer will
Bo ploaood ta furnish eubeeriOere
tha nsmoe and addresses af repec
oentatlvoo oe afoats af eastern
manufacturers In Vanoouver. Wa
will alas advise where thole com-
modKloo aaa Be purchaood.
Western Glass
Co., Ltd.
IM Cordova Bterot  Weal
Vancouver, B. C.
POLISHEO PLATE  OLAII
MIRRORS    ::    WINDOW GLASS
Weatern Qlaea is aa near aa reur
Phone.
Phono Soy. BM7
Hams & Bacon
Swtft'o "Premium'*
SWIBT CANADIAN CO. LTO.
Vancouver.
paper
•AGS    ANO    WRAPPING
Nsiisfc Psfsr Co. Loi.
IM WATER STREET
Vancouver.
Phono: Soy. 7SM
ANNOUNCEMENT.
lit fci lOOiufllP
Are Hoes.   A Trial Will C
^V.AC/(
I BEAR
WW
R. A. SIME, aC Distributor
tlS Homer St      Vancouver, S.C.
wUVANIZD nONWUI
THE THOS. OAVIDSON MPG. CO.
LTO.
121 Powell Street Vanoouver.
Phono: Soy. MM
ftCOISTKRSO.
CHIPMAN HOLTON      KNITTING
CO. LTO.
E. M. Walah A Co. Ltd, Afoate.
SIS Homer Street,       Vsncouver.
Phono: Soy. MM
"nil Ii al lln* I    I    J
LYE
L. Macfartan*. Representstev*
Bet na 0«iitdin|. Vancouver. B C
Phone Sey. *1M
UNDERWEAR
ATLANTIC    UNDERWEAR    LTO
E. M.  Welch 4 Co. Ltd, Apent*
IIS Homer Street Ven«auvor.
Phone; Soy, SM7
TIGER BRAND
UNDERWEAR
J. J, MACKAV. Apenl
SOI Oesser Oidf    Phone   Sot   10S1
lis CALT KNimNC CO LTD
Can, Outaro*
* CEETEE M
PvroWool
UNDERCLOTHING
TVRNBULL'S of Colt
Local OOlco   111 Homer Street
Phone; Sey. 71*1
T. 0. STARK
P. W. STERLING
Telephone
Soy. S1H
STAEK A mtUltO
MANUPACTURBRS'  AGENTB
ISM Hamilton Street.
VANCOUVER. S. C. %t ST. LAWRENCE LINE
PAPER BAGS
Made in Canada—irom Canadian Papers
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Mode l»y S*. Uwtmcr Vsptt Bag Co.
SELLING AGENTS FOR B C
COLUMBIA PAPER CO. LIMITED
CARRY IARCE STOCKS IN VANCOUVER ASD WlCHOOia
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•THIS IS A MADE W B i  W
SWIFT -CANADIAN COMPANY LIM^P Ife/laieib^ata^

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