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The British Columbia Retailer Sep 30, 1922

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Array Fourteenth Year
The
ANNUAL FALL NUMBER
SEPTEMBER, 1922
British Columbia
JOc Per Copy; $2.00 Per Year        VANCOUVER. B. C.    VOL. XIV. No. 1.
Toledo SCAI ES eonta n no springs and guarantee
honeat weight, The reaull is th.it your profits .ire
""■iv.lys protected
When You
Weigh Profits
Ro far ns your profits arc concerned a pound is
onljj one and three-fifths ounces. After you sell \2
ounces to pay the wholesaler and 2 2-5 ounces to pay
•xponses, you have lefl oul of cadi pound of merchandise 1 " 5 ounces which you may sell Cor your-
st>lf, This is true if your profits are ten cents on tlie
dollar, How much less of each pound of goods is
— \ qiirs if your net profits are, as some authorities say,
not more "it the average than 2 3-10 eents on each
dollar oi sales. How much of this tiny portion of a
pound are you throwing away by using inaccurate
w dulling equipment.
CANADIAN TOLEDO SCALE COMPANY, LTD.
WINDSOR. ONTARIO
SALES   ROOMS  AND  SERVICE  STATIONS     THROUGHOUT THE  DOMINION
Vancouver office Made iii Canada
■'?\ Cordova  Street WrM
CALGARY OFFICE
1003 First Street
l* 1
"Standard" Paper Bags
Retail Merehanta rnmiol afford to look upon paper hugs,
merely as containers.
The Customer w host* purei «.««• '** |
nosJtihlv 1' si.
s iir»'S<
!',    A
n.o
Paper Mills:
Lachutc and St. Jerome, Que.
Manufacturers since 1870
tears, is nuniiitaira,
Tl c * STANDARD'' popt-r
tift\  venra experii nee '" .»'  manning
aaaiiaa» -Santa   fur '.in   flint    Hi'*   n.o
< i.'*
This statement wnrrai
"STAND U.D" on n pap- r
We earn n large, ansoi '• I -
rn tj Mai la bags, and ■   *
: . si nri es .
i
QUALITY FIRST AND ALWAYS
J. C. WILSON, LIMITED
Phone: Seym mi 781
1068 HOMER STREET, VANCOUVER. B C
These Chairs sell anytime
as well as Summertime
every household can use one
< 111111111111111111111111111111111 -
Write for our Catalog
—Supply your district
—We can help make
it a profitable husiness.
lien* s a       i       in     in
district.     \      " '   \< ■   •*  •
furnil lire    Tl •■ folding I
times     fli in chair retails
this line
,ii    ,i
■ r 111 • i <
> j- nl
I.IK)    ■ !«■
C. H. Jones and Son, Ltd.
28-30 Water Street
Vancouver, B.C
Manufacturers of thc famous "PIONEER" Brand Canvass Goods and Awnings ..)')
THE BRITISH COLUMBIA RETAILER
827
ROGERS
J
GOLDEN SYRUP
■•Th.. ■ I I r«M'!>^t Day   ^^^^^^^^^^^^^^
jMade torn finest flavoured cane sugar, a special grade of which ts imported for the
IPufuT^'ail ai.es of packages to suit your customers'requirements.
tlln packages designed to beautify your store.
10-lb. tins, 6 to a case.
2 lb. tins. 24 to ft CM*. 20 lb  tinS( 3 to a case.
5Tb  tins. 12 to a case.
Perfect Seal jars. 12 to a case.
The British ColumbiaSugapRefiningCo.Ltd.
VANCOUVER, B.C.
■
■*   • n v>>
THE BRITISH COLUMBIA RETAILER
S.-ni,.
inii
Thousands—now
drink Jameson's
Coffee—
who
never did
before.
It's the
flavor.
Jfflffipi(
THE NAME IS THE. BRAND
How's
your
stock ?
The W. A. JAMESON 9g™«-
Te*i       Coffees     Spice*      Extracts      Baking Powder
"Mono" Service Containers
For Fall Use
Thr origh bI w •* Sfd nail container
made Im I he .tfono 8er\ ice < ontainer
Company, of !. -r-..!<«11. England bjkI
\- to All      V   .1.
.M one    Sci i ice containers nre
ideal for the putting up >*i jams,
is-H. •'••na!''- cheese, honey, almond
ph^te, nottctl Meats, bed urifUMntfn
All Users Are Repeaters
Paper Bags, Wrapping Paper, Tissues,
Wax Paper, Toilets, Twines, etc.
Norfolk Paper Company
Limited
186 Water Street, VANCOUVER, B, c.
PhT.c Sevmour 78G8
Prosperity   by   Co-operation
When YOU sell I sack of
royal STANDARD
WILD ROSE
or
YOU are materially assisting ■ purely British Columbian Industry
Let us co operate that a greater volume of business may be created
in our Community.
Local Prosperity will benefit YOU sell B. C Products at every
opportunity.
Vancouver Milling and Grain Co. Ltd.
Head Ofticc and Mills: VANCOUVER, B C.
Branches: Victoria, Nanaimo, Duncan, Courtenay, Cloverdale, New Westminster. Mission City,
Langlcy Prairie, AldergTove. ..).)
THE BRITISH COLUMBIA RKTAILKR
82!)
»!)«*
BRITISH COLUMBIA
Retailor
iibUshed Monthly
THIETEENTH YEAR
GUO< KIUKS. DRYOOOD8,
n \i;it\v.\Ui:, FOOTWEAR,
OHNERAL MI-HP ItANDISE
OFFICIAL ORGAN OF B.C. BOARD
RETAIL MKK'IiANTS'
ASSOCIATION OF CANADA
A MONTHLY JOURNflAli published in th** interest of Retail Merehan-
,; nil g and the Development of Commerce in Western Canada.
BUBSI iUPTION RATE   Two Dollan Par 5fesr, payable in advance
Advertittag Ratal oo Appll Mion
Editor: J. S. MORRISON        Publishers: Progress Publishing Co., Ltd.
Eastern Canada Rerf-scrl.-live: J. S. ROBERTSON. 9 RICHMOND ST. E., TORONTO
EDITORIAL AND BUSINESS OFFICES
LONDON BUILDING, VANCOUVER,  B.C.
Ad
SHIPPING.
Telephone, Seymour 3863
Eniere I 11 * Maw. ■■■ i«   n    I n
All Codes Used.
Secretaries,   Representing   the  following
Branches R. M. A.
Abbotsford j. f. We>
AS^ssiz w. A. Jones
Armstrong c. H. Smith
Chilliwaek A. Knox
Cloverdale W. Hassard
Courtenay  F. Field
Cumberland J. Sutherland
Cranbrook G. B. Brown
Duncan R. A. Thorpe
Esquimalt F. Cooke
Grand Forks S. T. Hull
Hammond & Haney.  I, Scott
Kamloops C. H. Bickford
Kelowna A. S. Wade
Ladner C. F. Chamberlayne
Ladysmith J. Macormick
Lytton e. B. Richardson
Merritt G. B. Armstrong,
Mission F. C. Lightbody
Nanaimo J. L. Ward
Nelson     L. H. Choquette
New Westminster D. Stuart
North Vancouver A. E. Lamothe
Penticton  J. L. Johnstone
Prince George  C. C. Reid,
Princeton A. Sarenson
Pevelstoke J. P. Hume
Trail     T. A. Robley
Vancouver W. F. Ing
Vernon 0, Fernie
Victoria W. Leal
White Rock E. H. Hardy
XIV   So   1.
SKPTKMHKR. 15)22.
Vancouver, B.C.
|.
A SALVATION CROP
I ■ now -si'S" am that C'nm
mnl    for 1!»22 wan
i   ben   and tl i  l)<
ol   lorttn r   good   tunes   i
i iliati 1} *< mult with the ban■ -"
• *: . prop i- i ■ ' ■
-   i1.'   danger   Rone   tow -■■ Im
si.   I ■ i s been til '' ■ .'  duri
I'.iv*  ■ i Ant w ith tb'   ;•■ n      l« nl
bountiful ban * M, thin in it* '
id     ■ *  to i** al   i   tin   ex
II * I ■ 11 s s   11!    (li us     .• i' i) i! 1i1!|.; s t 8,   \V|]0
•!!! rently stud\ing ei millions
v, ',. n,. j tliim \ i nr it harvest
ilii *. Sal vat ion I rop
n u
.sKignincnts  throu
11     I .-. \ ■■     hi . ii     til10   ■ ' ' ■ I      tOO
1 roon with inunei w   imounts m
Ived     Manx   UiiKiio ss  houses  M •
nown tn In' ithnij. ii|iuh thin hai
1 -' lo a\ oid eertain bankrupted nnd
'■ \ .ilii'* of Weatern I 'anada's crop
- never before bo vividl**. realised,
I here   ri ■•   alrend\    Kiwis   of   a
ided    change    for    the    hi IP r
•In   \olume of raitwnv   freight!* 's
'■"  striking   instance  of   "Ins  ini
' oyenienl nnd n Mi ady increaae is
i'*' able in all class, s nf meridian
us a result ol a recreation of ed for no constructive purpose, but
natural   resource's   is the larger portion of the proceeds
h isinc thei   *   sto k up on a much leaves the country to enrich promot-
' on      ers  s ule, ers of a legalized game of chance.
leal feat in  in the situation True,  the Governmenl  comes  in
- ■    ■ this niprovenient is based up- for a  share of the  proceeds,  but
■ ni iral i       mie causes,   and is surely those responsible for the wel-
;■     , na   as iu former years, con- fare of this province can not alto-
-     t»nl   ipo   ,. war inflated impetus gether be congratulated upon stoop-
■  .*  >. seriousl\  disorganized com- ing to such a method of tax-collec-
:. ■      tl rougl i ut   the  entire  uni- tion.
verse There  is  an  aspect  in  the  case
which 'In* retail community perhaps
THE   PARIMUTUEL   AND   THE does nut fully appreciate—the large
RETAILER influx of visitors to the city during
the so-called racing season.    It may
j|,,rs.        tig bas been styled the be that the majority of these visit-
Snort  ol   Kings." but  it   is very ors do not frequent the retail estab-
Ifuj   whether   the   pari-mutual lishments to the extent desired, but
svstem of "playing the ponies," with thev  mosl   certainly  pay  for their
its simplified methods for collecting accommodation during their sojourn,
iv cash, cm 1"' classified as sport, and the retail trade benefits accord-
,      plan is are continually reaching ingly.
_ ...            | merchants who deplore tl   is somewhat  unreasonable for
.,     decrease  in   business the retail merchant to take the. view-
, .   ..,    series   of   race   meets, point  that  Vancouver's citizens are
w.|jie|   i), «,,  but recently terminated expending money which legitimately
,    Vancouver.      An  estimate  thai should go to the purchase of every-
elose unon one million dollars per day requirements, when they them-
n su'iscrineu
»e Mainl
he  i>r<>\ erl'ial   liatut
" mouth lni\ ing on the pari of mer
•   -ace selves are wont to patronize the race
usiasts   would   certainly track., and are just as eager to take
m\y   ••,.,,  the spending  power of a chance as anyone else.
|U! average citizen must have been The  trouble  is  that  the general
considerable extent, pos- public have developed a mania for
mse of investing    in    any     ge.t-rtich-quick
scheme thai  may offer, aijd unless
,    ... -..nds that and until it is checked, the progress
sililv lo curtailing tlie pun
life's  necessities
The meridian! justly contends
'•ntH is raid.lU
t
lissappeanng n
me\ does not eircu
l;ite for the    to which this pro
vinee is entitled will
ie mcrea
siii spi'iniin-
»u pr ol t
I,,     benefil of the community, is expend
ie seriouslv retardei
'•':
ii 830
THE BRITISH COLUMBIA RKTAILKR
September
There have always been, in every    pie prefer to sell themselves rather cornerstone   of   all   great   achieve
...Juniitv -i eertain class who di'    than feel that some.,m- is making a ments thai hav been attained.
t'OlilIIlllllii'     **    * * * «««■»■ ill ,i i.
vote their lives to easy money specu*    sale to them.  twill ensures the retailer s re
lation    These  wood  no eueouragie- On  practically   even   week-day, putahon and  the better and more
nent but to eater directly inlaw-    twelve montha iu the year, there ia a firmly established   that   reputation,
abiding citizens with doubtful "pa*    certain hour devoted to the buying the more certain  the  success.   Kx
times     and   questionable   money*    of food, either by  telephoning the pcrienee teaches that successful busi
making schemes, will nol only dam     order   or   personal!)   going   t<> the ness is built up from satisfied cits
age the spirit  of ambition  among    Btore.   In either ease there is a peon lomera  nnd  thr   inference that tin
our citizens, bul  will discount  tin*    liar eontacl having a definite bear customer is ahvays right is >t policy
urgent need for honest toil so vital    ing upon selling th- product 'o th.- that coats hut little for thr custonn
to the prosperity of British Colum-    consumer,   The firsl essential inane usualh discovers her mistake if
ccssful selling is thc promotion ol is   in   th.-   wrong,  and matters are
good will. Tin* principle is basic and quick))  adjusted.   Thr alert rets
\i-rv  si raffle  .mid   thr  onlji \**eason er shmild never overlook sn oppor
win  th.- public does nol always re* tunit) to make a friend of an) :   •
RIGHT. spond quickly to Ihe appeal is !"• ron who may become dissatisfi-Hl i
  r.nisr tin* public is nut quieki*- eon ;i result ol eithei the quality ol *
From a thorough investigation it    vineed   and   instant 1\   sold   mi th.- product or lhe kind nf service rei
is evident that the majority of peo-    idea Goodwill is unquestionably llu ered
Ina.
THE CUSTOMER IS ALWAYS
ELECTRICAL ADVERTISING
Instant  Attention oi- the   Public  is  Immediately   Attracted  by   Illuminated   Motion
Electriacl  Advertising  Universally   Rcco-JniT-'d   Rl   Most   Efficient   Metlud   oi
Creating  Prestige   and  Custom
Hlitll   to
!   s i \! 11 v
.   \    .
■   ■    • .     .,
glow    1 "';
lull*.
»
•     '
II      lltat
.ill   Is   .  M
■     (      '    I     ,
n
Modem business is today compel- _    >.o
I™ II niirrt^H
discover the rflieieut llt'.t'.l'^.tttt.tltltltltltl.^.^.l^.^.^.llllllllll^.^.^.fl^.fl^ifl^iflH       on *********
attracting the attention of the public
With advertising developed to its
present standard, thc problem of attracting customers is of primary importance to the retail merehanl and
many up-to-date dealers arc installing electric signs, realizing that the
compelling attraction of a moving
bjei-t. whether on a brilliantly il-
ununited street, or **n a dark sky.
ne. instantly compels attention.
The electric sign asserts itself.
In the daytime, even without the
Use   of   lights,   the   elect lie   sign   is   a
splendid advertisement and after
dark, standing out brilliantly, is of-
len the only feature of a store 'hat is
readily seen but, hy arresting the
attention of the buying puhlie, when
in a receptive mood, the impression
created, undoubtedly brings results.
Electric   signs   lend   themselves   tn    Electric signs at corner of Qrtnvlllt snd    nrtr-ra* ••luminaling engineer, na
novel treatment  and may  he divided Pender  utrectB,   Vancouver. '*''    MaKOU   under   the   nam.    ol
•  ..iii I hiiiiL'i ahlr \f oiioizram
into two broad classes. ..,*  ,,,,,, »,, , .,,, »•«•»■
Tlml.   ■   fll     ..,; , , .       ' '  "llu iwo groups   changing le 1 be animated pelona  sil-h ih '
there is the stationarv occultinc    *..rs -,.,,1   . ,.   .   i • i   ,   • .■
-., • ■   ,' , ■"    tm an*l animated pieiona  designs, h   dtst net v    d (Terenl    charaeb
sign with varying periods oi altera*    respectively
ating illumination and eclipse, and
. . «' iH.HMrl |||      |       .■■■...
' " t. i' < i! . j     ■, •   , 111 (i {f 11     ■ ■  '
gl HI . ir'     ' '.■;.;.■•!':  .     '".■■,n     ,
led \\ ilh Kegtm ntn of ii etal oi  n
■ ■ " ! . i I , i ■ * i \ >    i i i , i ■ • ' i . i
wl - ibet thi  drum iJsell   % ol
or ol herw ise
Space cannot lien hi levoied I
d< lailr I dcsei ipl ion I tin inti
acies <>!  mcchauisn    <t   * he  *> •■** ■■
■ thod* of el<   ti ':i ation, but oi i
I he inns! mystifying signs   *> ll   *
\\ hi. h let lers, to ortls,   ir '•, cu w I
sentences are change i in rapid *•■
qiienee, as if tin- hit, i n foru ing
announcement \\eie t on e«l to ti
* "nu. for lhe letters formii    Ihe floral announeemi nl
TW flit \      ti\ e     \ r,|! s     |i gll     lllix
w as iiii rod need bi  an  A meri< h i   '
thnuu'h working upon 111•* same iia**»i
^^^^^^^^^^^^^^^^^^^^^^^^^ ie     iieeiiltinn;     si ,i' inliai'V      sit.,'11,        pl'llir|p|e.      ||   |s   |n.- T »■ 1 \   fill OptlCltl
the sign which appears io he invest     therein all the lamps forming lei      lusion and readily to be explained
edwith mechanical movement.   The   ,,.,s   ,V))I,|S   comp*ete wnte] „ M?.    Bv ,,,,. tlMimt, „,- lh ntftrfJli „.,
last-named may be further aubdivid-    eve,, -, design, are switched on and     lamp, or Beries of lamps, lights * 99
THE BRITISH COLUMBIA RETAILER
831
, ;,,w on Ihe extinguishing of those
preceding |!
' !n ii,^ way "in* gaim the impres
sion that a head of light i-- travelling
.', in1  0ne '(ol  of 'he  Inn*  (,f lamps
• *,,. other,   Tins is tie principle
,,.,,,.,| m the running border, only
'^.j, |amp is re switched <>n and off
Mirh rapid succession as to eonvc)
,t. ,i of a flow of luminous liquid
otigh a glass coiiduil. the illusion
I , iffbtem d b> B blailk spar,- which
lilwaVH    I'l'rrrdrs    the    |jghl    alld    HilN
K at the h imi  •-* locih
upl
isrcnl
he
.   , •» .■  imagines  mo*, eim in   w nen
d„,-,. is nn movemeni al all   a result
pjV   .pi,.   i«.   the   phenomenon
i ow ii as persisten *e of *> ision
Th.- man\ eleclrie displays of 11 is
a
,.\ ••■■   i ti oadw
i i rcflponaib e I or ' In  appn
I \ e   ue.'il   I ' sj
linn     "!     lilt'     C 01 i   '
The
W\ .*.   SVtj '   to this Ihi roughfari
l„ America spectacular electric di*
v arc disliujifui**l ■ I
'•<, commercial --(»'' h
ii ,  ,,.>-,. - * isemenl s
. thc or
I . form-
am! sm
wherca*"   I }o'   la i
in i8< s
d an
il • de companu -   on
ordingh   *• garden
•  as w indow   display -   Tl •   nd
• ■ s. >>. nts which ar>- sp.   * i   , ll
,. I fi.rti   an ol si   r.tensi ■■ vai
I  . I aracli *    rang    !    ri m    igi *
■ ■, , |0 ginger ah   loba co lo collai -
• res lo h [m»w riti rs   talking
-, s to   , wcllen   Biid fi om tin
i • ,i d< partmenl itor< to lhat ol
■■ i   ,  kl)Ott n motor
lu iii. al 1 Iritain   hub ctl thr   i
n it nM Ku'.-p. an cities   Ihi d< velo|
lhc  Dall  Real  Lace Co.  Ltd.. 615   Granville   Street,   Vancouver.    The
ifter-hour   brilliancy   of  ths  store-front is an incentive to future sales.
'   •>(   t!;r   ri,      ' !
• u ha'   hss  >, in.i'
me lias hi -r,
■   • main!. st.t* oi   Ol  eiltel ptlSi , I •"'
•    Paiis   i;, Hit    .in I other Buro
peau rities, ho'w r\. r  en    now  point
*    their respeeth •• ' * White Way s
flu    '-mi, "t" such disi ays in I-on
ii   s I1;,- adilh «'ireus, w liieh ia un
i * s.iI'\   conceded   t<»  o,.  I n<*  tn ■ -'
- '■ in the world for sui b expressu I h
' illuminating engineering
Vancouver bas n<»t as \ ■ l develop
lhe ele 'trn   siL'n *" ao\  apprei i
■  . stent hut .ts an indication ol
' draw ing pow er,    Ihe follow ing
n a true incident relating lo an el
I'i'tric sign on Granville Street Some
visitors walked  oul   of  then- hotel
door and saw a certain sign which
nrrested then- attention    The part)
watched the sign  for ti  few   mom
'*nis ami then decided thai il was In
•'iting them to enter the store for
ertain reasons,    The)   crossed the
street, madi rtain purchases and
informed the storekeeper lhal his
"ii "compelled" them lo purchase
'd 'hat particular store,   Another in*
t'enl ri lated b) r \ au 'Oliver sign-
is   inti resting,   emphasising
-   ' does, the importance of the el-
I r ■ sign,
" '   I ml | .-en in business eight
ears before using an electric sign.
" i   \\ i»ri   I old the very firsl  week
we put the sign up by custom-
irs ' I al I hi \ I ad noticed our loca-
• k for I he firsl time, This is not
so serious in our husiness as in the
• ssi i • a retailer, but just imagine
any ri tailer allowing the public to
walk past his store for years or even
" - uths simply because In* does not
use thi   correct sign."
A census taken of a number of el-
■• tri ■ sj.'ns in the leading cities of
the Pacific showed thai the average
cost of reaching one thousand pedestrians within eas) reading range was
ntih 0.16 rents This figure is to he
compared with the average cost for
one thousand circulation of newspapers of about a quarter of a cent
ner nuatc line in the cities referred
to. In addition \o this the circulation of the electric display may be
s.iid to be ''lass advertising \'or when
a merehanl singles mil a definite location for his store he indicates* that
the passers by in that vicinity are
hetter than average prospects for hi**
'""i|S,
Roofs nre n
.j Iseardeci
many < ases entirely
One of the most striking displays
\-,u Vork occupies the roof ol a
building on the west side of Broadway between 43rd and 44th streets,
and measures 200 feet ir. length by
50 feet in height.   At each corner is
a    fountain   throwing  water  to   a
height of 34 feet.    At the top are
two massive peacocks, standing face
to face, their tails gracefully trailing for a distance of 60 feet.    The
central panel is occupied by chang-
iug-lettered aniiouncciuenrs, and this
space is flanked on either hand by
three quaint spearmen. 15 feet tall,
who  pass through  setting-up exercises in nine different positions. The
tails of the birds through the flashers   are   continuously   fluttering in
changing colours; another series of
flashers  controls  the   evolutions  of
the spearmen, while the lettering is
changed at  intervals of a few seconds by another "Hasher.
To make this powerful appeal tithe public 17,"JM lamps, ranging
from 2j i to 10 watts, are necessary.
The sign is mounted upon a massive
steel structure, and is entirely auto
matic in its operation.
The cost of electric sign advertising is one of the cheapest forms of
publicity particularly when one remembers that the space used for electrical advertising is generally otherwise wasted.
The retailer does not pay rent for
the sidewalk and cherefore gets
something for nothing if he uses a
sidewalk sign,
;:l 832
THE BRITISH COLUMBIA R1TAILEE
s
cpti inber
Mail-Order Houses Face Changed Conditions
By  Ralph  Starr  Butler
Author oi thc   Modern  Bunnell Text on  Marketing and  MerchandiMi-j*
When the mail-order husiness was young, man) retailers thoughl ihey could meet it by condemnation,
coercion, and legislative enactment. The mail-ordet
house was spoken of as an illegitimate intruder in the
merchandising ti.ld. then* were attempts to boycott
manufacturers who cultivated mail-order outlets, and
legislatures were induced to pass laws to hinder man
order selling, None of these things were successful.
People continued to patronize catalog houses, and the
catalog houses proved their right to cms! b) constant!)
increasing the number of their satisfied customers and
bv growing ranidlv in strength and influence,   I' was
«      f***^     - p* i ■
only when the local retailer learned really to compete
with them that the trend toward the new method ol
rural merchandising began to be checked.
Growth  of  better  storekeeping.   The   mail order
house has taught the country dweller to be a better
merchant.   He has learned the necessit) ol carrying a
better selected stock, getting greater turnover   n or
der to keep down prices, displaying ins goods r" better
advantage, training his salespeople to give helpful in
formation to buyers, and. above all, be has learned
from the mail-order houses to make bis advertisements
something more than mere contributions tn the sup'
port of tin- local newspaper,    Nearly ever)  conntr)
community today has at hast one modern, progressive,
intelligently conducted store where Ihe customer
satisfy his wan's quickly, conveniently, and ccoit ui
cally, and where he can gel more accommodation and
service than he can expert from the distant mi il ord *
llOUSe.
What happened in 1821.—For years before 1021,
the long trend of commodity prices was upward I'.ut
last year a change came and a factor of strength was
added to the country store, winch promises r" persist
for many years to come, lu 11)21 the great mail order
houses, in common with many other tines of business,
suffered from the "buyers' strike" Tins was followed
by a decrease in the purchasing power of farmers The
dependence on a single elass of customers proved an
important source of economic weakness for the mail
order house. A still more important occurrence m
1!)21 was the passing of the peak of high prices and the
beginning of the long Bwing downward in thc cycle of
commodity prices. An immediate result was the large
depreciation of inventories with its attendant losses
Tins misfortune was not experienced b) mail order
houses alone. Declining prices do, however, affect the
mail-order houses in a unique way.
Rising prices and their effect on mailorder houses.
Tin* catalog house began to be an important competi
live   factor   following   the   beginning   nf   the   upward
movement of prices in  1895,    A  mail order catalog is
usually  issued  once  every  year or , wiv  si\   months
With rising prices, the mail-order catalog that is sev
erai months or years old is an effective advertisement
of lower prices than the local dealer, buying frequently
and as frequently adjusting his gelling pries to the
rising market, can offer, to his trade.    With the begin
ninii of a downward trend of prices the situation was
radically changed.
Kor esampb . tak. a catalog that \a Lhxu< d eve
months     In lhe l-a'i "I  1(119 lhe sverage priee
articles in mail order estulogw was 1'..' i pi r ci i *
the 191:, average,   It) thc Spring of the folb
the average was 169 per cenl  higher and 2(M pei
in the Pall.   Mean-w hile, of cours    pri t* at n ta
rising    The i irrenl mail-order catalogs foi ca<
of ti  s .,:\ ancc sliow ed pi iei i that n fli etc i not oi
ordinar) mail order economies, bul in n Id it ion n
response11" Ihe rUmbim- c <s" ol \\\ ing
hVom the V
','" In tin Spring of h*21
i from '.''11 i•■ " cent
,H   pi  r ee||t
tn beh
or ler * ata
droj», just
'\  r .
Kui's ■
inh
t
' i •'
s-.l
I'l'tn'  t   r • .
irop m
i ad\< r
Future of the Mail order House
in r<
ins im
r      ,.bh
1  i 11ll11 \
take all
auo|
-> ,e,iii
• ui \ mg pnw
it |a i ■ I .■   ,  jo i  it lo mai nt it i
in v ie w of t h<       \   oi      oi    I ha t
• esul' of lhe *«."'* at i ■   i    I   i   I   • I *   nl
\ i , m ii or l< r I > .... , t]
are liki I) I     fi v ■ r   ir**
more smaller departmental offering** ■ ■
quenl int. r\als     It is possil t llu     i   order
pease to appeal chic!    on a pi   •    - sis and wi
ise more tban ii   I     past thi titifl   I
the *,:!'<•,n range ol ttyles aud sixes that il
carrying fewer titanic line**) and eonceutrat i .
I thing power on      n        and  --1■ •    •    oner**,
seek to maintain its formi r prici advai In '<
tolrni   tn  make  f,  to e |- deliveries  tl"Hl   dtO
up more "i a brokerage bitNiness iu ordei lo avi
heav) risk of !"ss from depreciation ol mveulori
in other ways, it ma) alter its former pro edure ti
tain its position while harmonising i,s n Mviiu
el .i nged condit ions.
The mail order house is ton flrml) est a bl ial
r< reed from ii position of continued importance i
ehandizing, It will, however, find it ncecHsarv lo
man) of its policies and methods, and the local
alive to Ins opportunities will And himsell  in
position of strength tn get his share ol the li
competition  with   the  foifce  thai   hi%n  ,t,r ■**"
years been q greatlv disturbing factor in rural
u
s      I  It
• ...I
THE BRITISH COLUMBIA RETAILER
R. M. A. CONVENTION
Sonic   Imprcmon. Gained at thc Seventeenth Annual Convention, Dominion Board
Retail  Merchants   Association of Canada, Inc. —Halifax, N.S.,
August. 8-11, 1922
833
II   .i   ||. Curie, Secretar)  Manitoba Hoard li. M. A
pin   interest "i  Ketail Merchants throughout Can
li wen   being promoted and protected b) qualified
M'utativi   Retail Merehanta from every province
in t'anada.    Responsible Retail Mercl mts ivcre gath-
um parts ol a ..'r-.n ..ru'ain/atioi  to help improve
ie  ui   (
As*
id ri .o\ eu special i ccogn
liMixisaI tlie use ol tin I -■ „*
Provincial H i   I tig of V
111CI \   \
I   rd ol  . ra b     Ever)  - oap ta
• ■.  ... egatcs 1rom other provii
\o\ a Si ol ia and I'r nci  K
■ . Hal fax Bram I
PI ■  i lominion Kxc ul h •■ < 'oui
*-« n tar) had ierv< d thc R< lai
,■ ini   vear    mem x1s and i■ ■ i
nthiu nsl   all)  and effieii nil)
\*soeialion v\,is gi o\\ ing m k
ih ui
-ting Rel     Mei
*lii hast)' I at
,i ut ivi i 'ouiicil
■ m grow tl
del elopmi lit  0
i'i     U'liS     Itll
\
'   snd on this
hav ing placed
Aasembn room
tia for its eon-
. ally by the
•  the' Halifax
h i xb tided to
UlC  "!':.'< !s   of
and Board and
thi D oui in   '
ul i anad    I u
wil 1 ingl)
In showed  tl hI
sdvi rs   ''-Ad-
- il ri i ami
tl ,  Do
■  Vss icial  ii
mg the pres-
Will    I■ ■ 11 '    to
K •,. .  Mer
MAKING RETAIL CREDIT PRACTICE
CONSTRUCTIVE
1* is so often an expensive   >p rat       to obtain tin
lirj,i order from b new     .stonier wh<    > •** eonsider
lhe store s effort sto gel her to
.';. .   .id*, i rl isillg   and   s,-r\ ; i
'' ■'   thai Bppl ieanl h foi credit
oui * 111,1} be made to trrou i \
one.   Piist   impr. Ksions  a
ortanl     If | he customer is pul i
i  lhe inter** iew  with I '■ *■   red
•uighl) satisfied she I as pstab! id
inetil relationship w ith Ihe si  * •
w hen ' he a< eounl is lo In        eetei
>*. ro\>> n  is possible lo h lied I     the <
that is m eessar*)  to nssure i * ■f"1-
• not always desirable to push the ipiestioii \\\i ol an
rant  until  all  such  data  is obtained    There is
I i ut) of room for the exercise of judgtm nl and for
investigation o! facts whieb will Follow the inter-
■ * «    The points which should be covered if possi-
hie are these i
1     Correct   name,   including  first   name  and   mul
'•'■• initial, and name of the husband or wife if the
I'licant   is  married.
"■ Address and previous address if the applicant
lias moved recently, This applies equal.) whether
!i"' *tpplieant resided in the cit) for some time or is ii
■•^ resident.
com tcr througn
I *   is    i portant,
ed ko that the
into a pro
usth s   ami   im-
use al oiic<  and
man lca\ i *> t nor-
i useful and con-
|    ns materiallN
hi i|
I ,• , \a ■! inform-
«nfi tv.il
chants who have not yet assumed their responsibility
*'-v . becoming members and supporting a movement
u,l"'il benefits them individually and all branches of
the retail trade.
I'lir problems of Ketail Merchants are practically
the same throughout Canada. The trade grievances in
the East are very much the same as those which we
have with us in the West.
Frade conditions in the far East were about the
same as what we have had in the West, Toronto is
expi riencing a greal building year. This, together with
heavy municipal expenditure is helping local trade.
In the West, we must have more good settlers and
man_\ new industries.
Retail Merchants generally were looking to very
mu-'h improved "rade conditions following the harvest
which is very satisfactory in most parts of Canada.
1 he officers oi the Association desire to co-operate
with the Dominion Government with a view to avoiding legislation which will prove harmful to the Retail -rade. In the past, the retail trade has not been
consulted as it should have hecn. The officers believe
that hy conference with the government the retail
trade will benefit and mistakes will be avoided. They
believe that thc retail trade is the most important com>
mercial body in t'anada and is therefore entitled to full
and proper recognition by our government. Every
member should hack up this stand by speaking to his
representative in the House of Commons and the Senator for his district. We should have a Department
in the government at Ottawa. Agriculture and Labor
have departments, why should not we?
3. Occupation of husband or self and length of
time employed. If only for a short time, previous position and length of time employed.
! Obtain the names of firms with whom applicant has accounts, if any, and hank of savings account.
5, If the applicant is single, obtain father's full
name and occupation as well.
Ordinarily at least twenty-four hours should be
devoted to verifying the facts given by an applicant
before the credit man gives his decision.
The real work of the credit man is not so much in
opening accounts as in keeping dose tabs on them
after the) arc started and taking every means to
watch for changes in their status that may in any way
retard prompt collections. Tins is best done by class-
ifving all accounts as definitely as possible and then
watching each group. Such a classification should
be based on thc varying degrees of promptness or slowness of paying. Many stores rale certain classes of
accounts somewhat as follows in accordance with the
results of credit investigation:
1    Employe's accounts.
2,   Temporary or accomodation accounts.
",,   tj?7o accounts.
I    ijioO accounts.
5,   slue accounts,
il,    $500 accounts.
;,    I'liliniited accounts,
s    Contract accounts.
9,    Instalment accounts. 834
THE BRITISH COLUMBIA RETAILER
Sent.
III!
,.,.,. ii,,.,; i,,. realised the possibilities Andrew Calder Ltd.. of \*,,,
of wheat raising in thc proviuce of ver, hool and shoe dealers have
Alberta, hitherto regarded  princip plod   lor   change   of nam,- to
ally as cattle ranching territor) Arm.  8no< Ca  Ltd
Investing all Ins spare cash in the (>
puiichase   of   t\\"  sections   of   land Ki.n!i.    \-aitl s     |M1.,a.,.(j    |.
near the tOWU of  MeLeod at   a  ver) pUl(K   r,,     p,,j      ••-,,   ,,,.   Woun(j
reasonable figure, young Murph) b) voluntarily.   I>   I'   Ames ,,
breaking the virgin sod and planting liquidator!
wheat ma)   truly he called a  pioill >r ^
of that countn m   i   i     i   i
It                  .1!            11      ,.!     ,t    .   ,.1-el! II     ''     •»aCOl>«   IMS   iictiuirci     ill!.
I le e\ cul ualn  -*olil out ai a gi cm ■
■                                     i      ,,,    ,    .  1      .,, Ill    the    statOUirlS      hllsllless    of    '['
h   increased   Itgiirc  .md   moveu   io •
l               1                    ,.        ..I     ,-      i    ti    ■   r, H'hell    vV    S«ll    l.'d.
I rait, w here he again entereti tne ri
tail  husiness, and  made a  greal   »UC 0
,ess of it until forced h) thc senons We regret to report lhe d<  i
landslides  thai   continually   threat i,,,,   \  tiiehardtton of lhe  !•. gi
ened the little community, he migral firm ol Ueo   \   Richardson ,\ t\
ed i" Nanaimo, where be has been Victoria
located ever since, enjoying Ihe eon ,,
fidenee  and  respect   *>f  the  entire ,..   .,
communit) SVeali
i
lite. I
I i st
iradie)    gro
Harvey Murphy
The  British Columbia branch of
the  Retail   Merchants'   Association
are  to  he  congraIsolated  upon   re
turning Harvey Murphy as president
for the season 1922-3.
Mr. Murphy has an accurate know.
ledge of the problems which are be
setting the retail trade, am! ins activities as first vice-presidenl and his
connection with the Association extending over many years, admirabl)
jit him for tins position.    It  is far
from an easy task to handle the responsibilities  attached   lo   this   posi
tion, and with conditions dail)   be
coming more complex in lhe various
se.-tions of Association work, careful
thoughl  must be given to lhe solution of the ri tail merchant»' diffi
culties. Mr  Murphy is n well known
and  highly  respected  merehanl   of
Nanaimo. and his store situated on
the corner of Commercial and Was
tiOn    Streets,    where    tile   ('lotlling    le
quirements ol the male community
an* catered to, is of a particularly
high order, ami run under rules of
the highest integrity and court es)
Commencing Ins in*,, work in thc
Sudbury mine at an carl) age, liar
vey M lirphy accumulated funds siit
ficient to finish off his high Bchool
education with a term at college, and
while still in his teens, travelling
westward he entered the Bervicp of
the Hudson's Bay Company, in Al
berta, as driver.
Energy   and   capacity   for   hard
work eventually resulted in Ins ap
pointmenl   as  buyer  for  the com
pany, a position he held for many
years.
It was during this period of his car.
News of the Trade
ItftMHl   lO    i      \      VtlflAIlita
4 r
M    I-'.   ..■!;•.     .!   Van.      .'..-■
K   II   Moore ol  Kamloops   I
er!) in lhe confeel ionei)  bit-nines
U"\\    operating   Ihe   musi ii
k uoto ii as Moon  & SViitsi
i -,. 11       \
SS   <,
\   I
Mis   t;   w   II   Store)    * K
is reportetl lo •■• selling oul hi r .'■ i
. ia! stoi•■ al that point.
Armstrongs Ltd    drygoods mer
ehants nt Saiiain  ■ *   re sss  [tn
11
.1   II  Jackson geiii nil i-rcliant
Salmon   Arm  has  been granted  an
. xtension       Cf M T A : po - b il
* rust ees,
I '.ay view   Furniture  Co   report
sold "ui b) a tfi■* ion,
p
SV. Lister is i eporti d lo be in jot
sting for the sai, ol his general stori
hiiHiucsa at Jubilee
o
• leo. Mei iir.1%, grocer of I.ndner,
11 V. is l eported to linve sold out
*^*^H
Kotierl Si'ot t, general sloi ck< epi *
of South Westminster is reported lo
he selling out,
o
,1  I n   K    Pal
i | as   S\    M   I'm. -,      rroeer ol
toria   - • i     rted I    have si   I
Jas   \l   11- -  I. *-..|;
M*s   1.   H   K is dis
ii ing her an nei llewi      nion   i  •
ml n *■■.■, .. - •    Poi tlai
J  11 J illusion, ' ui ■
.1  of Keirisdnle   Tei   em «
ed for purehasi  ol  »l
\\a r hunts Lid   Sausimo
.rs   etc   ai>   onto   uti I i.'   Nai
.' iii" Ti adiug ' "
, >
James Jensen of the Map •   L<
groi. r). \ ancou\ er, has bhs   u*
llu  C.i  M.T.A
Thus   I'urtl)    Coombs lire
V*ancou> er is pi ported t** ha**
The Edward Htark Shoe I !o, Ltd.
Vancouver assigned lo ( ,(' M T A
John Sutherland, haker of Kelow
na is reported burnl out,
\l   A. IV irci. grocer of Soiltl
eouver   BaililT's sale advertisi
11
|      S.    Mel'he) soil,   tallof   III    \'alr
o Bailiff's sale advertiaed
Anderson &  I 'o, of  Langle)   I't'ia 0
rn- an- reported iii have sold oul lo       Joshua  Kingham  ol  -I   h'j
Berry Bros, v\, Co I.id., died reeenl!) in v' ■ )•>
THE BRITISH COLUMBIA RETAILER
MUTUAL FIRE INSURANCE
Policyholder, Co-op*ration, Combined With Efficient  Inspection and Minimum Agency
txpense Has  Placed  Mutual Insurance   on a Solid  Bs
835
'|'j,,.  appli Btion   Of   mutual   uistir
,..,. ,n the tir. branch, w hile nol as
ivcrsal aa In life inauranee, has.
. ,, i:licless,   proven   its.-li   to   b<-
,.,'iU  satisfactory   when conducted
;, r  proper eondil ions  and   in  a
„iiIhih'i with tin- fundamental principles of the \*- stem.
P \\di doubtless be u. intet• nt to
Mir readers to know thai less than
,; iarter ol a cenl ur)  ago, amon *
■ |,-■ s  four Bre companies were hi
_' ..;, rated on the mutual plan in
*• •■ u : These w ere 11 - Kh>». \ an I
S tflfolk I 'ount). Hand in Hand, and
v. ■ >* minster.     So   uuceessl ul   v.. i
. , thai in th»- i as.- < i one ol thes
o  ; anies, aa high ut   J'*'!   of thc
■ i mium w as heing n*turned to ;
.   oldi ■ -    S'al ut all). the) atlracl
u|  i■.   a'letilion  <»f ihe- compan   n
.rating on I he sto< k it) stem, and
ii'iituallv. th.*. were all boughs up
i«l nn    h
bn
S.S       SO |
om  business,    In ll
■in.  of lhe tndt\ idual
.  ' olders w en   granted then- fire
> - n slice   free   for pr#'l ieapl)   lhe
-' ol ■:.' ir nalural livea
Mul ual i) stem in the I n\b
Si tea I .i- been devi loped lo an • %
'    rdinan  di tree, and at  date ot
' tt I ti een '■■ r 11120, ih nt a Manual,
Iii li in lhe st •■!>■ lard aulhoril >  re
■ ling the sta?us of Rre vo* irai  i
li panics on tins continent, gives n
Kt ol tome one hundied compan • *-.
with assets of "IIT.'1 !.">,.'>r>n and •   h
phiii of >•'.'. 199,200
These companion are so tuihstaut
ml the State restrictions in connee-
ii with them are so s< *>• n  as to
prevent (heir elimination b) the pro
r.ss ol  hn\ in^' tln*m up,  and RO eX
i< ii-i\••  ha\ e   their  operalion-*  l>*
nir. thai today it is estimated that
mutual companies are writing over
• fourth  of  tin*  total  amount ol
' *■ insurance in the I 'nited Stal s
1 I ■   essential   feature  of  Mutual   in
■ iraoee is <o operal ion on the par'
COST OF COMPLAINING
Tain! in the way o' eommon sense
To growl at ram an' bring the sun;
A grumbler never built a fence
l)r finished  work thai  should be
done.
I v.- never known the clouds to co
Because some fellow sat an' whin*
ed.
When it's too wet to plough or hoe,
Sotne other task to do 1 find.
"I '!i'' policyholders, combined with
a dost s) stem of inspection and the
elimination to a large extenl of agency expense. The result, as our
readers will readily grasp, is lower
CXJM nsc and loss rat ios, and as the
profits ol the business minus a very
small percentage for a Guarantee
fluid, go to the policyholders, it can
easily be seen that the field for
mutual insurance must keep on expanding as it is plainly in the best
interest oi the community, or, at
least that portion of it which believes n exercising reasonable care
m regards their property.
In t anada the mutual system cf
*;.rr insurance has hithert i been
M il ki d Upon rather a limited si ale
■ I ■ as folio*,*! ed largely the practices obtaining among stock coni-
|)Hi ies w hieh has militated against
I' cir -u 'cess lu "The I 'hronicle"
of M litl i al. nude!- date of .March
24th last, there is a Im of some
I) six companies ('anadian and
fi reig) \\ Inch ha\ e hecn either ah-
sorl ed,   liquidated   or   retired ,'roni
tsiness in tins country, I If this list
sevent) four were stock companies
and twelve mutual companies. This
appears to he pretty much thc same
i ihe 1 nited States where the per-
i entage of retirement of mutuai c   'i-
• i s is considerably lower than
that of the stork companies, 1 til the
larger and more substantial of each
«lavs are thesame today as they were
fifteen \ * »rs ai_r". the retirements
being confined, particularly in thc
ease of mutuals, to the very small
fr)
Tliere ure ov< r two thousand, si::
hundred 2,600 mutual fire companies in the United States today.
Tin* better known being the NTew
England mutuals, seniors and .inn-
;,,rs, who first came into being be
, ,,,..,,. of thc difficult) of manufai
,urer8  in  securing  the  recognition
I've never known a kicker yet
To alter things past his control,
Nor mei a man with power to fret
An easier journey to his goal.
Pond hopes go wrong an' plans will
stray
However much a man complains,
>asis
and assistance they desired from
tin* regular insurance companies. The
method of underwriting pursued by
these Xew England companies was
a radical departure from existing
practices, and at the time it was generally believed that they would not
succeed. The results, however, were
beyond the most sanguine expectations, and this Xew England group
of companies blazed a trail which
the old line companies have since
endeavoured to follow with varving
"**
degrees of success.
What the New England companies have done for manufacturers
other mutuals, organized mostly in
the West, are accompUshing for the
general public and with an equally
favorable result. The executive;' of
the Retail Merchants of Canada,
with an eye to benefiting their members made arrangements for a tire
insurance department back in li)20,
guaranteed by the Northwestern
Mutual Fire Association ot Seattle,
which is one of the larger Mutuals
operating in the United States. Under this arrangement the members of
the Merchants* Association are benefited in a remarkable degree as regards tin* cost of their insurance.
The Northwestern Mutual fire Association is a company of over twenty-one years' standing. It has been
uniformly successful from its inception. In the first six vtars the savings to policyholders were equivalent to'J.V, dividends annually. In
the next fourteen years dividends
ranged from '2.V; to 4.5"d- according
to classes of risks. The company
has complied with all Dominion requirements as to denosits, reserves,
etc., and issues an absolutely nomas-
sesable cash premium policy and affords the opportunity to our citizens generally of realizing thc benefits to be derived from insuring under the mutual plan.
The chap that gets the biggest crops
Is  not  the  one  that  wears  the
frown;
When  growlin' starts all progress
stops,
No man can climb by sitting down.
Time spent in whimperin' is lost,
An'   cursitf  never  changed  the
sky;
An1 spite of all we have to say
When it is willed to rain, it rains.    The grumbler nays a heavy cost
Wncn ll l For every discontented sigh. 836
THE BRITISH COLUMBIA RET-A.ILER
Senti
m
WHO    IS    RESPONSIBLE    FOR
PRESENT MERCHANDISING
PROBLEMS?
Dr. W. J. Hindley Gives Interesting
Address.
< hie of the papers read at the I 'Oil
vention   of   the   Retal   Merchants'
Association  at   Victoria,  whieh  attracted  the   interest   of  all   present,
was the address given by I>r, w   J.
Ilindley,   Educational   Director   for
the Washington Stat.- Retailers' As
sociation, who gave a talk under the
abo\ e titb. which is summarised be
|o\*-".
' Pride in tin* work you are doing
has a lot to do with winning business
success," said  1 Ir.  Ilindley.
The humanitarian aspect ot business dealing was emphasized by the
speaker, who mingled a strain 01
humor with tin- more serious side ol
the argument.
K!e\en  thousand   millions  of  doi
lars of lo^s  iu  production  mean*  a
corresponding   lo.ss   in   distribution
during the  past  year,  I he  spoil  •
said.
Cost of Operation.
The huge cost of maintaining thc
retail shops of the country was rv
ferretl to. and I- said it w as fell by
business experts that possibly a
greater centralization of business
would prsve more economics
"T'ie averagi si of selling one
dollar's   worth    of   goods   toda*.   is
twenty-five and  nine-tenths cents."
the speaker explained and this pro'*.
ably accounted for thr small average
of successful husiness men.
The need ol scientific training of
The Famous and
Popular Coffee
is Going Strong
men going into the retail  business
V\ as point ed out  hy t he >*>, a leer.
Woman's Influence,
* * I lonipel ition  is  nol Ircsponsibl
for the  wonderful  improvement in
store    sep ice     toda\.    hut    this    is
"wholh  due to I he d< male's ,,| t he
mod' rn v oman     the speaker said.
Merchandising    service    in    tins
count ri  was second to none in thu
w orld, , el there tvert! man) e <pi ri
moots  being   made  01  IponKuniir -
leagues and other co-operatives iu
tin* belief thai retailers were making
too much profit, said  I Ir,  11 indlei,
who went on to explain v.:.. | a small
margin of profit  retailers wen   op
crating on.
" 11" farther than pai ing your • 1
::    ers a minimum w age  tl . *■ th. 111
11  : ee in. that lhe)  hav<  a porno
al intcrest in yo 1     isinesa,    he  in
sorted.
Basic Wage and Bonus
\ basic ivaee • innlemenleil bi   1
FROM THE FROZEN NORTH
I fn ■
1   •
1 ikon
1 -  r 11
T   #•   P    i
Vll    .  '
t'ei 1 liar
.'•    19*22
,       •      1   AM
r    i.
S1 r -
Plea
1 ■ d  :: ■   the
|            };,
tailer for
a   rear   foi   -.<•
ii 1   Hint
poatal noti
'     !
KM it
!   kr."v>   th
-    !i,i;;.c::.''    ai
k)  wc
n< ■ t»«- ^ u!
1! "   N. ■ - '
ni if   ||    . , ■ •
n
Vr
in ran lm
W U.T**K TK
!.n**K
','• r cutagi     '   lhe   profitn   was  ih<
proposal   >   ■  e.sted  I     llu   speaker,
when  speit  ing ol   the  neci w h   of
pi ■*• •'!.'    11   ndly    r, iations    be
twei 11 emplo) er and 1 tnpl	
li, ♦■ retailer su ITered also fi oni I In
fart • hat millions of dollai     w orti
ol    goods   had    been sold through
•' I ■   *« li    channels    w hieh   shoul,1
hai -•  gone  'hrotigh   retail  disti bit
lion,   and   this  e\)|   prafet   . ould
r.isiiv   he o\ 1 reome if the retai
w ould  gel   together and   pel a*.
I h   I lindb1)  [minted oul
Thi • Ihi h win! iu tin ;etnil busi
ness Inst year was greater lhan in
oil stocl investments, and "thai
' her. are toda) far too man) people
engaged in the retail business,"
v ere points refei red In b\ the
speaki r.
H bad been *aid lhal onh  four of
1 ver) one hundred busim -1 mi n en
"'*"-" d  in trade toda'.   would be in
busim s a frw years from \\q\\   and
il 11 as onl) 11 combination of eduen
linnul training and practical cxnei 1
fin e that could possibl) bring about
an improved condition of affairs
NEW    INCORPORATIONS
Victoria    National    Syt.tcm    of    Baking
Ltd., 1118 Douglaa >': . Vii torta   $2
Bakers
Dairy   Market   Ltd.,   -1   Gram  Hi
\ nn oui*x  11" 00 *  i.'-i ibll   lm  ,i •
anti
Vancouver  National   System  of   Baking
Ltd.,  132  Haatlni     ;*   u 1     \ u  .,     '
I :'• "!"■■   Bal • t 1
Ben    Wade    (Canada'    Ltd..    ro m    '.
IN Ul' h    P.-' ';.   ,    Vail" oll\ Of     |30    00     M
fa lurera of and di alen In toba<
Kan and 1 Igaretti a
The   Sutor Supply   Co    Lie! .
I   000     Kefreabnienta,  • .0..   ■ ■  ■ ■
Powered Mltka Ltd., New v..
i*.   1     s loo.Ooo      \, qulrlaj   Ul*   lllfl:|l
l».ur>   Produi ti   Ltd     ■    1 •, f
taulactun       I   pom :>
H3»to*.g6   Ltmch   Ltd .
!'      \ R !:■"-: >»■:      ji 1 ':.,,•:
. ■ - ■    r 1 .'. k • ■ \ •■ 1 .
United  OrOhaCdfl Co.  Ltd , Sill
M    000      PrUl!   ,.*;...','.    .
Cunningham    HSfdWtrt   Co     Ltd.    '<•
\\«■ ;    h   '.-r   f^oo.tioo    Taklm   ■ ■. > ■
1 uaoioKhani Hard* ill
hiiniom Ltd..     * ll i Mi
Moonlight    Ca'p     Lid,    |    H
Dank    III \   ■   ,>   .. •       J1"
.'.'•.'   ...     I 11        ■■   .   •   . '    •
Da. -.!   Hall   Ssgr.   Co    Ltd .   I
• •     \\      '. .•     ..     •     n   r.,,
I   . I r « a  ' r |   I Pf n t >c 10 n     Ltd,   '.'.-'.
. r   |1" ■■ ■ "    : ■.. ■
tie an      • -.,:.■.
toi     •  Itobert 1    Kl
PARTNERSHIPS   REGISTERED
i* r     ,s n a
I,  A   III
md li Tan
wtat  Summerland
! .    I I    '       1   • I : W | .
Mnilardirillc
Mai   irdvtlli    ..-*.-      n -.    *... ■
>,.■■' . -   ■    11
V a nc. ou v f r
Mod     1 ■   ■   ^     .   n   1 ,..'■.. ■
\    ..   H r. > k. : h     n lm   K
■. ■   ■   . r ■•      S\
I    ||    M   ■        ■■      M
■ • I )'   Unfortli
I'-.-.-    i;   ■'■ • of  I *»•
i;    Dwkrtll    I    I'    K
:   '111,      I     DUB    -:*       '*     ;      '
i 1    ',. !-■     !, bl    I      ! ■ ■ k •      \    1
der it' ndereon
\   •     Mm      lUnd • loan ioi    K
t»< .01   .,n !   W|      I■ ■. ■
Pi *) 1  Hi*  Bhop   \\ m   I!   Mi
1   lulir.    N     I  ;.■   Mr-    '  '■       S.   I
I I '   i|l'!v*r*W     I   .      '       ■ :        ll
< I  llll,I
ll.ll-'le    III'   n !•       I      ,     I    '   I
Hartl«
Nlxerd   *i   Co    \\    I   9   M
.it:.I   I,    \    \    Hal        '
Victor a
llih       I     I <>\ 1 |-;> k     John    11
Han Id 1 o*< l< h
w Hiiaai llorro* ka ft d     Wm
rO    *"■        .Hi   !     Ilrhrv      I       II.li"!-'
1 I IU 1 11   |»t ll]    ,-:*,.rr     \\     \\     [I ll!
1 apitoi in-.-■.. 1 \Ini ■ 0    Hsrrj H<
ind 11 ii-oi.t <;  Baktn 1
l lean & Ulai o< ks (druRKlai  1    *'''
\1   It m and Kdwtn  \   III L!,22
T1IK BRITISH COLUMBIA RKTAILER
I ' ' ' ' '" - im „ , ,	
CANADA
To Holders of Five Year
5^ per cent Canada's
Victory Bonds
Issued in 1917 and Maturing 1st December, 1922
T
llll'l-
(
* in  ui.it urin
HOI'    •  >   I ■'       i! * '  ! ,  •- J
ul  '   ■   ;   I low int!
Oi   lot   0' to '
CONVERSION PROPOSALS
111! MIN1STKK OK KI.NANI E offers to        Holders of the maturing bonds who wish to
bolder*' o| il   -• lioi I.s who lesire to con-   fivail themselves of this conversion privilege
t-j    ■ ■     ,,     should take their bonds AS EARLY AS POS-
.   ^    sil'd.K. BUT N'nT LATER THAN SEPTEMBER 30th, to a Branch of any Chartered Bank
h-' '*'-    in i'anada ami receive in exchange an official
n *   ol either    receipt for the bonds surrendered, containing
an undertaking to deliver the corresponding
bonds of the new issue.
***' N"p'' mher Holders of maturing fully registered bonds,
interest payable by cheque from Ottawa, will
receive  their  December  1 interest cheque as
Ten \  tu     mds, dated Ul No\ rober,   USual.   Holders of coupon bonds will detach
192*2  lo mature t»l November, 1032,     and retain the last unmatured coupon before
surrendering the bond itself for conversion pur-
While the m * i -   Is will can*} inter-   poses.
. m !., (ni December, \'v22. lhe new bonds will        The surrendered bonds will be forwarded
commence lo earn interest from 1st November,   by banks to the Minister of Finance at Ottawa,
j.,. .,    (;,v|\,;    \    |;n\i<   nf    \   ITU.   where they will be exchanged for bonds of tnc
„.,.,.,,,    in iv issue, in Fullv registered, or coupon regist-
Month s INTEREST TO THOSE A\ AILIM.    mHJ o|. p;oupon lli,am. fonn eftrry^g inUMVS,
THEMSELVES    OK     HIE    CONVERSION    11;1>;1!,|,, js1 \jav and 1st November of each
PRIVILEGE year of the duration of the loan, the first in
terest pnvnionl accruing and payable 1st May,
T1"s oflo i<i-j.;.    Bonds of the new issue will he sent, to
liverv immediately after the
a     I \\ e  > cm   OOllu-v  UlUCi
i -j-  .,, m n tit re Isl November,
mi! hoiuis niul is not oMrii
ni\ estors,    ,! ,
inks lor ile
Thr bonds lo be ii-wued under this proposal will receipt of tho surrendered bonds.
be Mihvtantiaih ol the same character as those ^ bonds of the maturing issue which are
which are maturing except that the exemption not converted under this proposal will be paid
fro,,, taxation does not nppl) to the neu issue, of! in rash on the 1st December, 1922.
S     hated at  « Mlaua, 8th  August, !•'--■
W. S. FIELDING,
Minister of Finance.
iiiiimimmmmniiiiiiiiiiiiHHt iilimii tuiintMin « I iniiimm iiiiiiiiiiHiiinmiiiiiiii imilinrc 838
THE BRITISH COLUMBIA RKTAILKR
Sept, li,
t
'■;
To most people,
the connecting ot
disconnecting of u
telephone seems a
simple operation of
installini: I ie- ^
moving tin- Instrument As a matter uf fact, ui «'\ ei > • -is- a nw • i
sltatea 11 angea In the i nt>l©« and
wires >'\ <■: head or und-, ncround H
al.-*.. ii.'i i-s>;i.iiis changea In central "itii e wr.i-s and switchboard
connect lone; In subscriliers
counts and dli ectorj listings
frecjuentlj requlrw ne* •!:"!*
lin.-s from open a*li ^^^^^^
The problems of Bl >*I
arc among the large prumcmB •■
telephone service, Hecamw <>f tin-
double operation of disconnecting
and reconne ling, the work Involv.
ed is often twice .is greal .is In the
case of new subscribers
B.C. Telephone Company
oi   cabli
>v«m< nl
"MANY A MICKLE MAKES
A MUCKLE"
The old a lag i la proved b}
Belling PL Bl SCH M A N V>
YiBAST
Th-ree ' akes a day is Hie ea
tlmatt <l number f< r ever) i on-
sinner. And thia ta not i ounting
its use for Bread making.
Pushing FLEB8CHM \.\vs
YEAJST will add a mui kle or
more to your profits.
lhe Fleischmann Company
Fleishmann's Yeatl
Heishmann j Service
Sell More Eggs
"B. C.  MAID" an-  produ* ■
duced by Local Poultry-
men under scientific conditions, Carefully candled,   graded   and  packed,
I'uality   and   grade   insure
satisfaction. Write [or
quotations,
B.C. POULTRYMENS
CO-OPERATIVE     EXCHANGE
572 Johnston St. 114 Hamilton St
Victoria, B. C.   Vancouver, B. C.
SOMETHING   WRONG.
n i oihraue. general merchant, Queen
, hariotte, ii haa a few comments t«
make on "being stum'/'. Here the) are
Say. Mr   Editor,
I  bought some all oticl
The other da)
Flavored  with  lemon.
It's good stuff Mi  I aktl
it you use it the rli nt wa)
And if yOU u-'1' 11
The wrong  WS)
it producet
Ti-e usual result*?
It has a kick—
A! ',1   SI   \\A\ >•   I
it stmgeth Uk< an adder
fi s 3 iloroon bs) b,
And thc folk-- thai made ll
Stung  in.
They noaked me
Four six bits r doten
But Dave  Spencer's fa:
Sell !,r WITH  itufl
Under the same brand
For | :;:•'}   five  • • I '     •
Ho.v i omi
Are they Bfillll |
Out of pure j bllanthn -
I tow  not
i got some   t* treli
Thirteen   ..":'■?;■        ' I     :
Twelve and .i hall fi  m Davi
And jam—made In Van    ivei
And  all  lh.it  I ■"   Dl     '   *
No.*,   if  you   '■' • "•   I,
Wh.it ■'. iuid   ■■; do?
I "link
You'd  quit  buying  * •   '> •        *•r    * .'"
And stock  up '•*< 1th
Eastern   ...
That  |fOU    0 ll I   M
a fair profli
And knock thc Vai   0U\   r RTtll
To  beat  lhe     Bl d
You  know thc  IllK   of [atl
"No, we  don't  keep that  kind;
"We only  keep t^e best.
"Our customers like  It better,
"Of course if you like
"The Vancouver kmtt
"We'll be pleased to get it for you*'
Wouldn't   pou?
Something  Right
(Say, Just on the Bide
Your market reports and fJUOtatio
Are llfe-savei
Don't forget to remind ee
When you  want another
Two but kt. )
A Ready Answer.
A City luisiiie,s man w as \ en  Keen
on having proficient clcrku in Ins era-
ploy.   Before it clerk* coulil enter Ins
office he \\as required lo paaa a urn
ten - \aiiiiuatioiifon hii* kiio*,\ledge of
husiness.
At one examinalion   one  ,,*'  .1.
I'tieslioiis    was Who    formed    till
Hist company
A certain origin youth w m* ,,
IUI/zJimI   at   this,   luit   was   not   to  l)i
thiol'. ,|        I I.     V| I 1,11
\oah suee.-vsinl]\ floati'd 11   -
l»nii\ m hlle tin- i', st of the world
liquidat ion
{•■   luivsnl
HOUSEHOLDER'S        SECTION
'•t. 2nd, 3rd.
RENTPAVER B     SECTION
tit. .'"fl* 3rtl
CHii D-REN S    * ECTION
t»t. Jnd. Jrd,
1 <  '    a.   ■. ■, x , \  \,I, ■«'. ■ *  • 1 ■  ■ ■> 1
*   n      FERTABS    ..   1 <■■ rll
.'* a    Ihi   aUoie pn mi.■: pr m
1922 V,' ■ • 1
■ !'■ r.   ■    -i,    "■ ' .   Ik •'.
Thll     ■'-■*'•'.    '     '■     •'
itraU 1 beyond ■ubt, th   pn
|| 1 :        ,',..;*.
Fertabs
1      ( Pills For Punts
'■ --    • r
•..    ... .';
IH   ..»•■!
i 1 <-r ■
■     •   tturlni
FERTABS
W
The ANDREWS CSCOn (0.
114  Emp.r* Bldg.,     Vancouver
I. A. Tepoorten
LIMITIO
WHOLES ALE
DRUGS
PATENT MEDICINES
DRUGGISTS   SUNDRIES
PHARMACEUTICAL
PREPARATIONS
308 Water SLf Vancouver,B(- f.,
I I
THE BRITISH COLUMBIA RETAILER
HUMOURS OF THE FRAY.
Oil.'
\ little tacl ami (junior in business go a long
v:,\ Tin* following correaponilenee is said to have
.,,,ss, .I between n l*eeds fine ami a Count) Antrim
Manufai turing firm,
Leeds   Knglaud,
■laimarv. 1. 11)2*2.
\\. ftxfK,   (ir|*.   I *s, mail   &   \'a ■ t:  ,     I  0.,
Antrim, Ireland,
I leiitleinell '
What <hi \ on do when a firm owes a khihII sii ,
.,f moiir, 2a **•'!. foi inatanee and doesn't respond
io bills, statements, letters* |>.. you just charge it
off ti. profit and loaa or do yon k| ud another 2.8d
H(»ntling them mon letlers and bills!
The reaaon ** * nn asking you is that you received from ns "'i Aug  22, one gross ol    ittons, am!
vou have postponed i      ng for sami    Our first bill
... > rendered ouili  ii * I   •  ago
Of rours** we    uov    • ,   pri
\ on ri ■  good foi   '. bul il Bl   to
, dou I reiui*.
\\ on t j ou kimlh atti .        |in    ti nei or-
;. •   oi stamp**! io (his  ell i   ri I w n *  * ''ark by re-
- Thi n vou     * "• r and so will we.
- 0 h . and that
t help   is "Wt. if
Co. Antrim Feb., 2, 1922.
'I In- Secretary
Messrs. Makabutton Co. Ltd..
Leeds, England.
Received your letter of Jan. 1st. In Ireland we
are so busy asserting our nationality, inaugurating
<ilu Pfin, and Unionist Clubs, recruiting Special
I olice, attending conferences, inquests, making new
States, setting tip new Governments (we now have
four and deciding whicvb we won't pay income tax
to, cursing the Pope, and King William, nnd fulfilling other religious duties—in fact, doing everything bul making money, that a small matter sucli
as you mention in your letter is "invisable" to an
Irishman ol only ordinary mentality.
\ our letter makes us ashamed of ourselves. You
an- losing time in the button trade. Vour style has
a lure that would make your fortune in the legal
profession. If ever you grow tired of writing letters, or even "frd ii|>" with life generally, leave
Leeds ami buttons behind—come to Ireland, the only
place in the whob wide world where men are "dying to live in.".
We much regret overlooking your firm's statement, and "rise to the bait" by enclosing 3s being
amount dm*, plus a penence nf 4d. for our sins of
ommission.
We arc feeling better already.   An* you1.'
Yours truly
Oett Usemall & Paynill.
McCormick's
Branc.net  at   Montreal
Th. lirtrtlt ind most modem factory of its kind in America.    Its
The la!-fl«« ina mow glistening  vMh.te
r'ji,,7ndo,tn,.Tu,:arr,Ev^ ^, «,«-.- **—
ntKSJlS IX'Z,^ - «u.llty .r. .h. -jr.* of «*
ployer and emplo>ce.
iscuils and Candy
B., Vancouvar,
Edmonton and Halifax. THE BRITISH  COLUMBIA  RKTA1LKK
Si
um
Sell your customers
what you know will satisfy
l ;
I
1   I
|
The aim of the grocer is to sell and satisfy.
His customers aim to buy products of quality, and they ap
preciate a word of advice from the grocer because they have everv
confidence in his judgment and sincerity.
Wideawake grocers everywhere are finding that it pays to
sell and recommend POST TOASTIES, GRAPE NUTS,
INSTANT POSTUM AND POSTUM CEREAL, because these
staple products are always of uniformly high quality, insuring
absolute satisfaction and producing a steady stream of repeat
orders.
The Canadian Postum Cereal Company aims to give tho
grocer what he wants to sell as much or as little as he wishes to
buy.
The re sale element is never in doubt. Twelve months of
powerful and convincing advertising in each year, together with
reasonable prices and satisfactory profits to the grocer, make ft
possible for the makers of POST TOASTIES, GRAPE NUTS,
INSTANT POSTUM and POSTUM CEREAL to guarantee the
sale of each and every package.
Write for attractive cutouts and store cards
for window and counter display sent free
upon request.
r
Post •»»•
Toa*ities
Canadian Postum Cereal Company, Ltd.
#*» -. ~.^H.    I 1     -mmmm
WW
^
£
y*
45 Front St. E., Toronto
Factory: Windsor, Ontario
emuixm l')22
THE BRITISH COLUMBIA RETAILER
S41
BUSINESS IS GOOD.
Read what D. M. Macdonaid of Kelly
Douglas & Co. Ltd, wholesale
grocers has to say about things
in general.
11 isini *s is good, in Uril isli < 'olum-
i'.is   is   nol  b  loosch  optimistic
• tement, made for the purpos*  ol
1 • - rlllg    U|>    the    ll!Jr)>r.-r!uh I '      is
luised i>n facts   on several tacts, n
*    to I.    r ll   j tlsl jf \     thr    s ■   . ' •'' |)|  |
Practical!)  all "f <>.ii   man)  and
;   oalural   r> noun   k  .ir.    being
.      •   ••:       tu      an      extent J      and
ighoul  the pi ••'. inci   llu   w I eels
i ■   mliist i \   axi   I.;!!.*!    .*   .\ i' h  in
In Kasi  Kooi* • ity, in \\ esl
K   il<! a\ . in tin- Sloeoi  and Hound
Ihi   eta. in th,   (,) tanagai . in
I raa< r Velio. up aud dow n tlu*
1     >( of Hritish I 'oiomhif, and < Ic r
• ,..■   ihe Cenl pal ini i ior of 11 ■■
■ •'• nee, busiuc**** is hi. rail)  good,
lines
lhe  Baal   Kooti m )   On- eo
i < are again active, workii : lo
I full eapaeit)   pr >ducl ion, Thr
1 i'' camps and logging mi  -
liv<     In \V.%( Koot, na), lhe fruil
I'll   H   „'■ '. r   r \    dlcilt    rri>|'S,   Btul    U     '
i ii Ut there  ia good     Sew discoveries
attracting attention to thai coun
try, Rs also tn the Sloean.    In 'he
1 •   imbin \*a 1!. \ there is much agr
ultural  activity,  with  mining and
umbering also good.   The Houndary
""I    Similkaut' ni    countries    are
■ li   active, and  in the < Ikanagan
lug \as\ apple, small fruits, etc,
'■'** lu ingiug uiiicli pr laperil.*>     Hel
prices   *h.in
11   cived   his?
ar, are assured,
I•*! mill) ji ,i condilions obtain on
' •  Main line i»t" lhe 1' P R   includ*
!|i-' Salmon Ann nnd K »mloops dis
!"'s    Ini he i 'ariboo, w In re beef is
""' Ro profitable as m fernu r ) pars
l,p) w ill st ill pnjo) a gi od i an esl
' ne I*'r.'isrr Valle) , nlw.i) s fertile, is
prosperous lo an unprecedented tb
free,   nntl   mi    Vancouver   Island
'Here   is  more   prosperity   than   in
N-rs,   All niinin * centers are bus)
" lhe const, the many and varied
•"''i\ itii's are keeping large numbers
"'   men  employed,   with   profit   to
'•••"•mselves  and   employers,    Man)
,,P'V raining properties are heing op*
' ''"'■ »P, and we hear of tremendous!) large dividends which are be-
'"<-' paid mil wners and operators
lu our own town, business is de
'."•"'•> - I-   We have only to look
around, to see convincing evidence
ol this fact. Bv, ry kind of industry,
is represented here, and every kind
ol industry contributes to our prosperity
'I he i tail trades are buying well,
and we have plenty of reason for the
opinion that business will continue
good for some 1 ime to eome.
rruiy, tliere is even pood reason
for the stati men! t hut business is
good. And what is mere, the present prosjx * ity of our provinee will
doubl less !<ui'.p be rout inued.
Let   is ai! do our part, and make
*'cat pro\iiiee greater.
GENERAL CONDITIONS.
Tl - retail grocer) bi siness in thc
eitv <d' Vancouver continues to sho\v
decided improvement since our
list issue and more especially since
Se| *■ mbi r ,;" first The return of
many families from their summer
camps and holiday trips has accounted for a pereeptable increase m business
Lumber camps compelled to close
down <*n account of the fire menace
during July and Angus! have again
opened up and the majority of them
arc w irking full crews. Mining
activities in Stewarl and Alice Arm
districts have necessitated increased
\ 1 'inn.* of supplies.
Wholesale houses report collections for the month of August to
H>,■ hecn better than for some considerable time indicativ • of healthier
conditions in the provision business.
Sugar: Thr raw suga' market has
weakened considerably during the
past few weeks, Declines in granulated have been announced al prominent T. S refining centres totalling
10c per 100 lbs. On Sept. 8th the
|ot>Hl price declined 2fn*, with further
declines anticipated. Prices of this
commodity will probably continue
0I1 the downward trend to the end °'
,),,. year and retailers would be well
advised lo buv sparingly. Cheaper
preserving fruil has created a heavy
demand and prices will possibly re
main stationery until this demand is
satisfied.
California Dried Fruits: Old crop
prunes arc practically cleaned up
both here and in California. The
carry over on last year's crop was
heavy but quite a decline is noticed
in the 1922 crop prices. The peach
crop is very heavy in the evaporating
varieties. New pack peaches arc
now ready for delivery and are go-
ing to the retail trade at IT'^c per
pound for the standard grade. The
fruit is superior in quality over last
}ear's pack.
Apricots are only 1 normal pack.
New crop prices ready for delivery
range about 10$ less than last year.
Raisins: Package raisins locally
will be short before the arrival of
the new crop, although supplies of
the hulk varieties will be ample to
meet all requirements of the trade
Shelled Walnuts: Will be short
again this fall. Supplies of good quality nuts now in storage are not suffi*-
cient to take care of the seasons
needs. New crop is not expected to
reach here until Dec. 10-15th,
Pineapple: New Season's Hawaiian pineapples which arrived here
the latter part of August is moving
out well. Wholesalers have also received shipments of Singapore pineapple which is retailing at $2.35 per
doz. for the N l'.j size, which is considerably less than the Hawaiian product.
Currants: Grecian currants of the
Patros variety for Xnias trade will
arrive late October, with prices expected to range one cent per Ih less
than present quotations.
Canned Fruit and Vegetables:—
New seasons pack arc steadily arriving although local canuers arc slow
in naming prices. Practically the
only prices tpioted are on tomatoes
which are $1.60 for No. 2 size choice
quality, $1.85 for ■-.■■_• size and $7.00
for No. 10 size.
Retailers who took advantage
of early bookings will receive their
supplies at prices 5c per doz. less
than those above named.
The first shipment of California
canned peaches arrived on Sept. 8th
with prices ranging slightly higher
than last year,   There will be prn -
1
I
w    m
i 1
«
:f;t
■*■ 842
THE BRITISH COLUMBIA RKTAII-KK
■ niiii'j
Chloride of Lime
Supplied by all wholesale grocers
in  British  Columbia
For use in Hospitals, Institutions
Scnools. Outhouses and  wherever
a disinfectant is required.
Manufai lured by
CANADA COLORS AND CHEMICALS LIMITED
Succoedlng
THE  JOHN  B. PAINE  CO.. LTD.
Toronto Winnipeg Vancouver
Agents:
QUELCH & STERLING
VANCOUVER,  B. C.
I
Display
i>  *
,
«**%
An appetizing summer dish and
so economical.
The delicious tested recipes on
every carton will help to sell
other groceries.
From your jobber or
Kelly Confection Co. Ltd.
VANCOUVER. B. C.
THE BEST
is  not too good
for your customer
*   i 'a. i ■ h ■ n
p. -I. pr
!:;   yOU 1     "CI
r us i
OlH   oft
' •   ■','      s   •
mi     •  ■ * ■
making
man, has
and   in '• -n
I  lint Oil - * s tt
Cai • Is
■ i .
Oar nation Milk
A !' '•> '
IiseiiK ii*s in H|ip . ■ ng in leadin * H
-'    Vo  nubia   papers   u  I   tl   *•
■      am um   the inter*-*      \ I nn**
m \\ rs   in   \ i 'ir   n- uhboi hood   in   ll
lie sun   tl il  \"ii  stof    is 1i**d up to
this eai     lign h) a I tent ion-get* ing dis
j \n\ s a lijeji v.i| I reii   ltd I hen   lhal vo
* . Carr-ation Milk   n si
■ *  n   *   Foi .i n\  iiuilcrin
wnd your reeiuest dire l I
v.
Carnation Milk Products
Company, Limited
134  Abbott Street   :   Vancouver, B.C.
534 Yatea Street Victoiia, B.C.
Two Condenseries in Canada • )•>
THE BRITISH COLUMBIA RETAILER
j 10
84:
lically no change in local quotation
owing to the preaenl value ol Canad-
:i,n fuiul i "i the I . 8. The local pack
nl canned peaches w ill he a large one
; although cannera Mav.- no? as
,, • named prii es I heae roods are
., i\\ for 'It'll.ery.
Canned Meets: A not eeable tea-
• |pt< is the arrival of Australian ''an
i],.(| nnd corned beel si very low
l i . rs Retailers art* purchasing
.. ipplies .ti **'-'. HO dot For the \o 1
h . niul M.25 for the So 2 size,
New Goods.
Keepsweet     table cream  tn a
• v. arrival on * he m irkel here    11
h ,iii pxteusive   s.iir   in   KflHtern
i hi sda.   Prices   *•! 1 !)6 !■ r 96 I a  i
- ..   itns and  110.00 fot   ,-*  fan
As the ii.wi;. «uiilil imp!) Ihin
rodut'l   is   freati   cream   spear it ed
•:.•■■    the wholf  milk  snd    suned
■ ..-  taken   um a)   and   nothing
iioueti.
Pick.ing Season
\ hea\ ;> demand is not ic .
1 ' ' .   '     ; H
«mi- and whole »pic<«,
rin ui
.• •.' ol grw n tomatot»s and
'!      lo\V
i s prev ailing foi    i uml
■*s   .IP
at ng r l»ii" impel un to l he
annus
I'M'Killll'   s, .is.,||
SUGAR CROP ESTIMATES
Lousiana m gar crop estimated o\
;    '•;':  Stat* s got ri nmenl  i aue i e
rt ol Aiu'usi is T.'i per cent, of nor.
or a boo   *..' W).(XK) tons    I ubnii
• •;   rstup.a . .1 al  I ..'-" 1,000 '< us, of
u In li " lie I nited StJtt* k has I - eeh
1 BOfi 07.*) tons
■   fin Hif i  an star prop esl in st i d
112.IKK) talis    ft\,;  ..■ ,   for «sport,
10.000 tons    Porto   Ri o consun   i
si! p< i- raj:.*,.    Tl is is  'Is-' larg< s*
i" '* capita   oi sumption of an) ol "
tronii s
RAMSAY'S CREAM SODAS
TRY OUR NEW
DIAMOND PACKAGE
FAMILY SIZE
ALSO PUT UP IN
SMALLER 10 CENT
PACKAGES
SOLD BY ALL LEADING GROCERS.
Ramsay Bros. & Co., Ltd.
VANCOUVER. B.C. VICTORIA, B.C.
MISBRANDING   OF   FOOD
Extract  from   the   Food   and   Drugs  Act,
1920.
Fo I shall be deemed to be misbrand-
• '. within the meaning ot this Act: —
U ll Is an Imitation of, or substt-
' .'•• for or :• sembles tn a manner likely
to de '.\" another article of food or
drug under th<" name of whieb H is sold
or offered for Bale and ts not plainly and
•■'.-;•' . . ■!'• ;. ;»-il>-il so as to indicate
. r*.»*   ' ,\.'.r1. 11*r
lb) if it > stated to be the product of
a i'i. • oi a ountrj of which it is not
tml) a pro bi I.
.; h i- sold or offered tor sale by
ti n un ■ « bl< li '•• longs to another article;
iili  if ti  is bo coloured or coated or
-,'• rdi r  : or polished that damage is con-
• (' d  or ii ll ;-• made to appear better
cr of i re .'••r value than it really is.
.-: .■ raise or exaggerated claims arc
m .■!•  I -r H up m * ie label or otherwise.
ifi 11 ;:. package form, sealed by the
nun !'*.. ' .r- r <t producer, and bearing
his name and address, tho contents of
ea h package are nol conspicuously and
correoU) stated within limits of vari-
Ekbillt) to \a fixed bj regulations as in
this Acl provided, In terms of weight,
■: asure, or number, upon the outside of
the package; provided that this BUbsec-
tion shall not apply to packages the
weigh I of which Including the package
and contents is under two ounces: provided also that  nothtng  In this section
.all be taken to require the statement
of weight, measure or number upon containers or packages of standard size as
provided by orders of the Governor in
Council under the Meat and Canned
Poods Act, and provided further that the
Governor In Council may make regulations deferring the operation of this subsection in whole or in part for such
p riod as he may prescribe up to the first
day of July, 1923;
(g) if sold as a compound, mixture, imitation or substitute, it is not labelled in
accordance with the requirements of this
Act;
(h) if the package containing it. or the
label on the package, bears any state-
meat, design or device regarding the ingredients or the substances contained
therein, which statement, design or device is false or misleading in any particular: or
(i) if the package containing it, or the
label on the package, bears the name of
an individual or of a company, claimed
to be the manufacturer or producer of
the article, which individual or company
is fictitious or non-existent.
Under paragraphs (a), (b), (c), and
di) of this section, the following articles
of food are deemed to be m'abranded unless they have been manufactured in the
country whose name is represented: —
Knuli-h Jam. Scotch Marmalade, Swiss
Chocolate, French Mustard, etc.
To comply with the law, the above and
similar names should be qualified by the
use of the word "Style." e.g. "English
"Style Jam." instead of "English Jam, etc.
Tlie increasing popularity of NABOB Vacuum packed Coffee is
Convincing: proof of its superiority.
And you can Recommend and 'Depend on NABOB to Satisfy
Rich, Fragrant, Delicious   And Always Fresh.
VACUUM PACKED
■»• i;j
■ *•'.-.
r1"
1 m
m It
THE BRITISH COLUMBIA RETAILER
Se
il i ii
\WmBnWkm
lft;., ...
Protect yourself
against variation in
quality. Stick to the
products whose quality is uniformly high
grade, with never a
bad lot to injure
your store's
reputation,
and lose your
customers.
E. W. GILLETT COMPANY LIMITED
TORONTO.  CANADA
WiNNiPCG
MONTBIAL
90 per cent of
STEVENSON'S
QUALITY BREAD
IS SOU) HY
RETAIL GROCERS
THE   WISE  GROCER   WILL
I M>KKSTA\1>  WHAT THAT
PACT  MEANS  TO  HIM
Phone  Fairmont 227
VANCOUVER,   BC
T.   ,
m
,
GROCERY PRICES CURRENT
The following arc prices quoted for principal linei of leading <*hdIem 1 e firm*.    Prices quoted »rt  nfcuur ly
subject   to   market   fluctuations.
RAMSAY BROS. & CO.. LTD.
Family sodas, packages, per f!<»7..'n       1 2 r
Cream   Rodas,   2a,   in.-,  each 13
10c Cream Sodaa, packages, ii"*  M
16c Dream Sodas, pa kagca, ■!>>/. I ;■
10c Assorted Sweet  Biscuits, packages,
per doz                . ||
15c Assorted Sweet Biscuits, fancy -avion,   per  doa. i ir.
Chocolate  Bars,  assorted  kinds,  2  dot
to a box. per box   90
E.  W.   GILLETT  CO..   LTD.
Roynl Yeast—
'.',   lo?   ;>\-'•"•   In i '.'•'•
Per* umed  Lye —
* do/, in case
. i ' * -1 s. ■ *-
l11   r;.s.-S,    I   'In/     II.   i :ikc
Magic  Baking Powder—
x   ■/..  i floa,   .
fi n/..   i  doz
s <<■/.., x riot.
2  oz.,   I  rioz
2  oz .   2  d-.-/.
l  lb.  4 doz
l   ill.   2   doz
:"i,  Iba,   i   doz. *< 86
S It).   '•,  doz h go
Bperlal discount Of j per rent allowed on
Five Panes or more of Magic Baking
Powder.
Pei i .i •■■
Pei ■ i i
, - - •
i .> i..
., >.n
per  raw*
I   ' " i
i ib  canUten 11     ll i   in   ..«o <
10 lb  canister 1100 ib*   in - esai
|i" lbs  .: in dnttna
100 n»". barrels
Cream of Tart;*'-
% H.   pap. i   -,..,,.       i   I   ■    •
:,. n>   papei i   ■ r
I do«   14 tl    .   . • r | k| -
[jape      >k| i ■'. |
% tb  can    wil       ■.,..,...
in • .i • •
in i  . i  l •
-, tt.
•i  , •   •
. .i i*,. i
i it«. *
I   ill
In-.   It.       ||!  . ,|
WO n.    lint .1   barrel*
Magic   Soda—C»i#   No.   1
: ;• 'i',
6 36
!.'. V,
8 rn--.
Caustic   Sodn   (Granulated)-
2.**  lb.   wooden  pails 	
H)  lb    wooden   palls  	
Pei   P..
loir, I-,
13'/i
Bi-Carbonate  of  Soda—
100 tb   barrels   pei   tw rel
KELLY,   DOUGLAS   A   CO,   LTD.
Nabob   Products
Alum,   VAn,   doi.
Borax, %t, dos
Tartaric  Acid   [.».  dos
Pal .ui-  Powrii ■    til;   • •.. , do?
Raktng Powder, <i in nt    '<»i
Bfikfng   I'owd.r,   |]  2V)S,   doi
Baking Powder, r, r,-., doxen
'"«-l<-i-y   Knit,   gln-oi.   il"«
II
*.a
.71
II
: 6*1
I tl
8 |Q
!,', |0
M
Baking  H da,   10  I«.  .■«•<■
; a     |   -.- •■■ i   ; i :; i>   doi
■ ■ ,   .;   I   i .v I. - .-
.   . 11 in
I *|        | I.       '■ |*.|
i »>ettos Peppei   3 una, d •»
.■•..• i i   all   dos
clog
Mm p   ••■, all   * i
Nutmeg, small   doi
I 'n pi Una   ■ i" *
.     | . •    . ■      • «!"«
\S bite     I . p| • '   '  "      ■'"»
ni    M ■ '     r \rrm\i \
I'.   '• • ■.   i •• e«*ing,   Hagt )>>
ii..    I'umerti    i in*   .i"7
• , ry I ..'.. '.     i tit   gl in*   ■'• *
Extracts (all flavours), J oi •   ' •'
Kxtrs-rts 'nil flavours), I e*-. doi
Rs tracts  fall flavours),  * oi ■  dos
Rpeotti   Ball*,   lis.  (Sol
I■ t !,  f     « '.,>..r -'.    ,'    nl       OOl
Icings (Chocolate   Rosa Pink.
Vanilla,   While,   Almond,  orangsj
doi
!, ||y  Puwdor,  d  ■
Mustard,   '4a.   dot
Mustard,   S*.  dos
Mustard   '.«   dot
r-istor i 'll, - "•' . doi
Cttstoi   • dl,  * 01    ■!  '
Halt   1'ptrit,   •*!•.   dot
Um
Dm I With Our Advsrti-aert:    Thty Make This Offloltl Publication Possible st $2.00 a  Yssr.
t:
M
I ii
I U
1 ■:
■ j
i tl
II
i ;r»
i w
io
MM THE BRITISH COLUMBIA RETAILER
845
.',,.,.„ Label. •*»»• ."'*' "'
;!.   pui kagea
pai kagul
.'i, \..  Aftai noon«  1  lb
i   \.   Altarnooti. Irxs, pet lb
,' .. ,     i ,,\\ dl i ,    dOI
... ■ •
THE   W.   H.   MALKIN  CO.,  LTD
.71
,.;
M
....
Mslkln'i Beat" Products.
i st     *« lB< cul i
in*.
!•"
lot
Un.
I i •
I 1'iil <•    i"!io«l
.' ;*
I!  «■
(,.-1  Ant
(.<■!   ,|. ,J
;., •    dol
pel       •
pel doa
...   doi
;.       k>l
, ■     i'ii
loi    11
■
(<i
1 !>.
■ I
■     It
.
'   '
.»     •<»      tiliX
.    '   '
....   ' turn
I
doi
I
Ml. • | IS
,    • . •     '    t r k
'  ;*
■
■
'   .'
I
■ , •    I   I
age, ground 12/3 tlna
Sage, s ubbed 12 I tins
H it'iiy   12 I  Line
Thym
'I All.)
V. bul.
VVholi
Whob
12 3  Una
I     12  tins
1 'lnnamon L2 ctns
Nutmeg 12 etna
l'ii kilns;   12  ctns
-   ■   tapei  bote
i'owdei. taper but*
per doz, 1.00
per-doz. l.ou
per doz. 1.00
per doz, 1.00
per doz, IXH)
per doz.
per doz.
per doz.
|)(T iloZ.
per dot.
per lb
per l*o
per lb
per li-
P.   BURNS  4  CO.,   LTD.
Shamrock  Product!
n
•n.
i.
I*
i   pei
li.
!|     tb
.41
.44
35
36
10.7a
|() Ml
Liquid, Ammonia, 2 doz, qts. box of 24 4.05
Liquid Blue,  2 doz. qts., box ot 24  4.05
"Apex" Soap Flakes, bulk, 25-lb. boxes 4.75
Crown Oatmeal, 24 6s, box of 144  4.80
Klero Glycerine, box of 144  6.00
45     Seal  Brand Castile, box of 2©   4.00
4a      Seal  Brand Castile, box of 50   5.70
■'"'     olive Castile, cukes, box of 200   4.50
10     Mechanic's i'ine Tar, box of 100  6.50
■ '■'•      Mechanic's Pine Tar, box of 50  2.80
Write for Tiolet and Hotel Soaps.   Special
•53     prices on 6, 10, 25 and 100 boxes.
•>■>      White  Swan   Soap,  ;>s box  of  120  6.45
• ■:     Golden Rule Soap, 6s, box of 144  5.45
•■'*'     Perfect (unwrapped), box of loo  3.so
White  Swan   Naptha,  box Of 100  4.75
75      Climax or Montreal (wrapped), box of
26   6.30
  4.55
  2.60
    6.20
  5.55
6.55
5.3i)
5.00
Pi
to*  24
■
ling   Mi
,.•  tb
. ped tb
. artone
arton
Ib.
.13
. i
.IS
40
41
.•in
■M
I'd
klppcri
His
.16
li.." Crown, box of 25 	
Golden Har. box of 3u 	
Blue Mottled,  box of 20
Blue Mottled, box of 30	
.\ bite   Swan  Washing   Powder,  3  lb.,
bos Of 24 	
Pendray's Lye, i*>x of 48 	
Pendray's Powdered Ammonia,  box of
2!        4.'"5
Special prices on 5.  10,  25 and  100 boxes
Pendray's   Water  Glass,   Egg   Preserver
1 "asos 24 tins,  per case
THE   JAMESON   LINE
W. A. Jameson Coffee Co. of Victoria.
Coffees:
"Jameson's Brand" 50—Is to case ....**■   .48
"Jameson's Brand" 'i-s  50
Tea:
"Jameson's Brand" 50—Is to case 50
"Jameson's Brand" 100—"As to case      .51
Baking Powder: Jameson's "Featherllght"
5-tti tins,  per doz  13.80
2U-lb  tins,   per  doz     7 20
12-oz.  tins, tier doz      2.40
Extracts: Almond, Banana, Cherry
Lemon, Orange, Peppermint, Ratifla,
i'.nse. Raspberry, Strawberry Vanilla.
2-oz.,  per dozen 	
•1-"Z., per dozen 	
S-i.z,.   per   dozen   	
lC-oz., per dozen 	
Summer drinks:
Persian Sherbert 8-oz.  tins, per doz
2.25
4.20
8.4(1
16 80
2,25
THE   ROYAL  CROWN   SOAPS.  LTD.
Vancouver    Price    List-F.O-B.    Vancouver.
or New Westminster.
Terms Nett 30 Days.
Lemonade Crystals, 10-oz tins, per doz   2.25
zi-n           *■•'
'  •
.   -       to  •    A.
box
box   of   '-••
l M . \      ,, f     '. .i
a   box "■   '•
bos   of  20
•-H.   box "'■
i-tb,  t-,v  ■
$ 5 16
4 .".'.
4 So
•I fifl
24
W
.tb   box
l^
of iv
i Ammonia i n*
■I 8 I
3 8)
dozen ^KstmmummmummmmmW
Cloves,  il ox.),  per dozen 	
Currj   Powder,  per dozen    	
Ginger, per dozen	
M ice,   ( 1   OZ. ).   per  dozen   ....... 	
Mixed  Spice,  per dozen	
Mist ird pure, ner dozen
Nutmeg,  per  dozen   ....... 	
1 api ika,   per   dozen   ... 	
Pepper,  bla 'k,  per dozen .  .  .
Pepper,   white,   per  dozen 	
Pi ppor,  cayoi ne,  per dozen       	
Pickling  sptce,   per  dozen	
Til nelie.  per  dozen	
Mi rjoram,   per  dozen   ........       	
Mint,   tl'»   ozs.)   per   dozen	
Poultry dressing,  (1% ozs,), per dozen
Snsre, (1*4 ozs.), per dozen   	
S'Voiy,    [IV    ozs.).   per   dozen      	
'! hyme,   11V4  ozs ),  per dozen
r.leiv salt."(2 oz. btls.). pel   dozen
1.00
1.15
1.15
1.00
1.15
1.00
1.15
1.00
1.15
1.00
1.10
1.15
.90
1.00
1 01*
1.15
1,00
1,00
1.00
l.oo
1.26
^Hndfy
MALKIN SA YS
WE "FLAVOR SEALING" TIN
Contains
WE FINEST COFFEE POSSIBLE
and „,'./ retain the Appfi*i Jroma and
Flavor Indefinitely
;P
'% 846
THE BRITISH COLUMBIA RKTAILER
Sl'tll
The Best Known Matches
The Best Liked Matches
EDDY'S
Matches ma) come and Matches maj
Lu but lo the i anadian Mat* h i>u>- r
the name "EDDY" still Es and will con
t in ti.- to be the name ol Mati ,,•■■• *h ti
an* better, safer, more convenient and
more economic.il.
■ Bast  or  Wmt,   E Wy's  Bent"
L851,
Ar*' you an E Idj Dealer?
THE
E. B. EDDY CO., Limited
HULL, CANADA
Acents:
Mitchell Bros.,   Victrna and Vancouver.
Watson's Gloves
We   Would  Like
to   Do    Business
With You.
Here Is Our
Hand On It.
w |.\r
M
Samples .»»
I w 11
171  o p«r dei
. .
I.v W  i"•  d«i
-.-,••
■'-      •     !
11 c oc  11 -  ri i
HO    ) pei    loi
... I . ,
Mtt    pti
ind    thi   i aea wni bi I rwai iN
...i|    ..'   • ••  sppitcatioa
J. WATSON
" *N| | ACT! "I »'
If? :,)'<:•    '.mi!:   | VANCOUV IB   B
o >• i c  i ...      IM
| Fall Drapery Stock
{ Is Now Complete !
We have just received a
big shipment of Fall
Cretonnes, Scrims, Muslins,
Tapestries, Novelty Curtains, Novelty Scrims, etc.
Samp'es and Prices Quoted
on application
Our New Catalogue n now iicu.-d,
if you have not received one just
write
I GEO. H. HEES SON & CO.
S  Limited	
| TORONTO MONTREAL
| 603-325 HOWE ST. VANCOUVER, B.C.
| Seymour 5279
SiiiiiiiiiimiiiiiiiiiiiiiiiimiiiiiimiiimiiiiiiiimimiimiimiimiiM
Geo. A. Campbell X Co.
Tower Building 500 Beatty Street
VANCOUVER, B.C.
M \X1 KACTI KKH.S  OF
•s
All Goods Mmli* nn the Premises,
Speciali.st.-i in
GUARANTEED INDIGOS  AND
80LID WORSTEDS
STANDARD  MODELS,   ALSO
YOUNO MEN'S  IN UP TO DATE STYLES
SPECIAL MEASURE DEPARTMENT TO THE
TRADE >••>
11122
THI BRITISH COLUMBIA RCTAILER
84'.
DRYGOODS and FOOTWEAR
CLOTHING.
I.itflii  placinj** in men u Kuits ban
,, n a noticeably   >' ature, but with
• ■, iifottpects o\ a bountiful harvest
.. ■■' ,t:i!s m Iax''- v cent res are now
rovidiuB i"! I heir requirements on
i!;,,!.' liberal s..r,<, and incidentally
lainitiit! 8 •***■ ider itele d ion, v\ ith * he
$ i ranee ol prompt deli\ 11 ■     Kine
■ itetls hav.. ad*, an • nl dunni* the
iixi iwo ol In ree inonthn aboul one
sliillins pet   yard ot  approximately
i   i
f\\ eed prii es ure Mead*)   but iup
■ of % alues * an be not aim d in llu
iper  lines than  was ii"* pane  s
I'll!    > I «.* *'
Trade in thi   Unit • 1 Kingdom   -
itied to be on a more utabli basi}*
• ■ I ifices show ing an ad*, in i ov% r
(teueral merchants are placing or
• foi --j'! ng delivery, one of Van-
iveru leading clothiers,  recei
■ ii ned from •■• trip »<» th*- old Land
- placed b \><A\ \ order \s ith a lo si
* r\ Ior the upxii a n sm i
I ■ pi •    -  no  doubt  that  clothing
s  in  the  retailer*"   I suds  arc
i iiikp(| icnt  upon the l< ndeney
■ liolding ba •    i  oi lera snd this
pi es  part ieulai        *  I he  smaller
• i ' r.'s      \s,.   umii.l   suggest   thai
mer bantu k«•.-j• well a.**sorted -
ks on hand to ou! balanci  mail
inii r compel n ion antl nbo> •  all to
w .11  assort ed   Um -  of jjootls
' * '•■• tii,ui eater lo ;- ■ ga n hunters
>no'<- Canadian factories have, in
normal crop v ear 1 "en kept r* a
M>   bony   h   is si'.iV  tn  predict
' •••* with tins \par's bountiful I ar
vent factory output \\ ill bv taxed to
FOOTWEAR
No uiisint*HS it.is gone throui I such
•! eriti al period  aa tin   shop  busi
"••ss    In the majoril) of pases the
-inn* dealera themaelvea apparently
• "inking that  thc years of depres
■-'"ii would bring no reaction, botiglit
iuul o\, r bought, filling their rI "^ e'
nnd atockrooma to excess, v\ il li I he
result that in order to meet fashion s
demand, they have now to stock up
"fresh, and former purchases, eon
sidered  good,  albeit  somewhat   ex
''eaaive, muat be disposed of at saeri
Rce prices, or placed  in the biiea*
"n,|>ii<l.     Dam.,  fashion,  with  her
UHiial poyness has demanded a dras-
"' '"• ttnge. bVora high cut shoes
and Oxford:-*, every conceivable
phase of strap effect, and color combination are now   in evidence,   No
i i ii
longei .,!> \vp see the long vamp last,
medium and short styles are now the
• ogue,
I hi !'•■ is no indical ion of anv reduction in the priee of ladies' fine
»hoea, in fact the demand is growing   and tl e supply of high grade
eatl er is lim ited,
Novell)  effects predominate, and
■'.'• \*. ho i.s such a critical judge,
is  attracted   by   better  quality   in
*>';• ■      ai d      workmanship,       • *f
; arati i unt   mportance today is the
• xacl fitting of shoes, and as with
all other merchandise, the price must
be paid h\ those desiring quality,
st; h  and perfect tit.
S aughtering sales throughout the
west entailing tremendous hisses to
the retailer were taken advantage of
• -.  thi   nil   ic, vv i o gained the false
i pressii *   thai a redu 't ion in footwear i ad at last materialized.
The,\ failed to realize that it was
• • si oemens loss that spelled 'heir
gain These sail s are happily about
over, and we at< getting down to
-. md, legitimate business.
\\ ith  bounteous I an ests, and  ;i
|e 'ided improvement in general con-
il ions, there is a distinct feeling ol
I timism in the shoe trade throughout the west.
Hats and Caps.
A good demand for men's hats has
been noticeable of late, and the most
popular styles will be novelty effects
in mixtures and rough finishes, m-
utinff nt course beavers and vol-
lours, for the better class trade.
I*.,.,-, are indications that bind-
ingra will be popular and a slighl falling off in the welt edge is predicted.
Mixtures are selling well in rouffh
.,,,,1 plain liinish, colors in chief de-
,nftlu| being dark and medium brown
,,,,1 tflns with a number of pearls
md lighter si a.les of grey,
I, spears thai greens are out oi
favor although il is ,uisl possible
,*,.„ (his shade of headgear, which
for  mRI1J   seasons  held  a  popular
place     M\\\    OnCC   more   1'etlim.   BS   tt
decided green tone is noticed among
tlie lighter colors,
There is quite a call for imitation
velours, whieh ate now quoted at an
attractive price, and it is somewhat
difficult to predict which style will
prove the more popular. The stiff
felt is quite au fait, particularly
among more conservative business
men. who consider the soft hat somewhat unsuitable for husiness wear.
Prices remain away above pre-war
levels, hut there is a noticeable improvement in the quality and finish
compared with two or three years
ago.
Caps are enjoying a satisfactory
run, with polo effects and fine woollens in the lead, and although of full
design, are not so wide or loosely
built as last year's models, but more
nearly approach) the [style of the
regulation golf cap.
WOMEN'S COATS
Doubt is expressed among Eastern
garment manufacturers as to whether coats or suits are going to be
nmst popular, but from present indications it would seem that both will
create a fair demand, provided prices
are right.
Trices are going to be the dominant factor. Popular prices are what
the public demand this year more
than ever, and, acording to a prominent manufacturer it is little use
featuring anything else. There are
two particular styles featured for
fall wear, the plain tailored coat cut
upon mannish  lines, and  the more
THE
Searson
-WACTURING CO.
LTD
Wholesale Dry Goods
MANUFACTURERS AND IMPORTERS
MEN'S FURNISHINGS
Makers of
SALMON BRAND
CANVAS GLOVES, Etc.
Samples supplied free of charge
Phone: Seymour 2683
234 Cambie Street
VANCOUVER, B.C. MS
THE BRITISH COLUMBIA RETAILER
elaborate coat wrap, thc former hav
ini: been introduced by leading man
ulacturers   of   mens'   clothing   ap
pears to be v.ry popular.   A feature
of the tailored coats that  attra 'ts
vounger women is the freedom it a'
fords, am! a lack of fussiness which
the business girl especially,  ia  not
inclined to favor.   Tin re w ill be no
appreciable reduction in cloth coals.
hut   provided   good   material   and
workmanship are put into the gar
ments a good fall husiness is looked
for.   Navy, as usual, ia in *•> idence
tor fall wear, hut tweeds are having
a good sale,
Vancouver   stores   are   featuring
stylish fall coatflS, suits and dresses
and sales are reported as Ftatisfa
tory.
Scottish Tweeds and Hosiery.
Retailers an* hopeful of rather low     and meal pa Knu* among
<IUs!
er prices in eertain grades «»j  fab
ries, and   manufacturers will  proh Dominion, leather tanuii
abl) make even eudeavour t<> meet **d a high state ol  de>
their   to ish.-s. ('anada       With   Ueil   ,,•>
an   fnan.it ne tiring    I
ing a large par: of Ihe
of    tin-    • ana.Hall    tl
tnult ni        onsidcni .
is    Ol     PS
Flax.
Tin- t!a\ utuation is [im I rIIj uti
i hanged This year h sowing in I nn
ada is about oue- fourth ol last i'eai
i.e., about   1 '-.,,',, neii u,  eoni'
u ith 6,515 in 15)21 nnd 11. 100 in ID20        ss    Vm
The small tolatiling is   onsei[tictti <••
the poor d   nand I r flbri    isl  >°eni      i wo   * . * . :
1 * is estintat   I that     out 1,000 too*     urgeil pro
''! sen ten ed fiori   lire ti wait inn! shin ••   if en 11     ithei
ment and n further 1 .'J1 0 u     it lied    ei    * • s:•■ - -\\
I'ompi isin' pnrt   tt thi   l!)2t) mid    weake*)   ti *  -
m I. A  lilt
111 II!' \\   H '■ I   [ ■ I   i III    i  fai. I   ''' I 'j * ' Sl*Vrf        *
THE  BRADFORD  WOOL
MARKET
i   1
Must of the Scottish tweed manufacturers are doing good husiness,
but with 1" mis standing idle iu some
lactones th" average output cannot
yet be more thati 75 per cent.
According to last reports several
good orders have come from tin*
United States, particularly for good
class cheviots of fan-> design Pur
chases for Canada are also better
Repeats for winter makes are coi
ing from home merchants, and fair
orders are also being received from
Holland   and   Belgium.    Those  who
s| nili/.e in :in- best makes of ladies
cost nine doi ha are v ery busy.
Tin* demand for hosier)  and nn
derwear is .veil maintained, despite
the firmer prices that are being (Hinted for high-class makes.    Manufac
turera' stocks in the hum ntres
ai«* not large, and they are ordering
on a fair scale. The t \\ ersea trade
is good, and also that with South
America. \ number of orders have
been received from Japan, spurts
coats and knitted woollen goods are
selling well.
Irish Textiles.
While progress in the Irish linen
trade is not  -i' great as is desired,
business maki - headv ay   With ven
small  supplies  in  the hands of dis
(ributors, both at home and abroad,
there   is  cv *ry   reason \\ hy buying
should much improve in the near I'm
ure.     It    is   slav.I   that   shipping
agents have ;i fair number of orders
in hand,  but  Owing to delays in re
ceiving cash from their clients they
are holding their shipments in abeyance.
Movements in bleached linens are
somewhat slow. Damask linens, on
the o1ln*r hand, are very brisk, and
prices lend lo he somewhat  higher,
iireri   al
the tine erosl i •
garded as   lm ..- -
nbti h   by   mauufa
■ rel ui I*   .-   "  I
for fu  i      nufn
, *    , ■ 11 \ (j      *w
i   (erinl     In j
Inlit        I .rl      i
not been a
botani vartn
i a n ne s on   ill en n     i    ■■ i     * '
I ji   it  will  be    ml ' - *      ■   '   \ I     I
the new selling sea i »i     »i  ,vo .lop    i
next molt11    *    -Wistn   ti I-
be resistai       lo    i       It  mpl   to i t
lablish  there  ll     ■ ■ •     ■
AllKl i alia Kveil       ' •■ ■        11      il '   I
. in I im im' *    [topi ' ■ ■
risk  HS  loo  .:11 a'.  and  SOI
stand  nlool    ill ** thei     ilhei
buy tl •• net r Austrnli p on tl
basis,    If Herman buyers nri    mi
to take an aetivi part in h
the new wool there w ill be I In gt
er likelihood • .t mei i i  xw      einu
neonir.'d on ,t mm e reasnuab|i   I>asis
pric-
THE   LEATHER   MARKET
■.
* i
nl ■   nt    mm     * r
■nn nt   rosl
SHIRTS
!'
le.S I  ,1 'I     .lllil      M   '
nonulnr   bul   '  ■
. .t,
lost   invor i l
,r.     U<.llitH-   Wt II     U it
High state of devclorment In Can ,| nminl
adian tanning Industry, , ffered
I eat her priei h in I 'anada nre now n        n. ....s
sdvancing    Inereii •• . at v nh ewh m        .   . • ||   -....•
efrecl  for oi nam of Ihi   liner lm. », hho '  li
and although domestic users aie not       *-' ir
.vet paying more for sole leather, an nraei calh   uneh nged   lhe   t *
ndvanee of about  10 per cent, has demand holdiiu/ for i medium pi
been .united  in  response  to exporl shirt      Harirain  shuts  which
inquiries,   The 'miners state that a been featured m liherallv nre tiol
sharp advance of prices in all lines favoi with the public and llu
|N inevitable i| the hide market re* lar nrico stands around three dollar!
lams its present firmness, There is little change in maimf*1.
Hanking next, pi rhaps, to milling hirer's prices. 00
,!,•>•
THE BRITISH COLUMBIA RETAILER
840
lagnets That Attract Customers
More Use Can Be Made oi Features of Advertising
Value to be found in Any Store
talk and serve in enhance the store's
prestige quite considerably*?
Publicity on Merchandising
When the store has a meeting ol*
executives or of salespeople what are
Do vou ever ascertain what were    features about thc store to vou? To It10 ,thin"s t;,lk('<l al,out?   Wouldn,t
i             s       i    . i          i     ,    ,         ' "''' buying public be verv deenlv in-
flr*   articles purchased at your    your salespeople who have been with - ... ...   i *                ..,-*.-•'.
. ' n u"'' Merest ed m niaiiv ol the merchandis-
,..  paeii dav  for a week and then    you ti:. longest time! To your sales,   ing matters discussed at these meet-
iihou 1 these purchases in you ad     people who have been with you thc   m"s ;l,l,l   wouldn't    publicity   for
some of these matters be a real boost
for the store.'
• sing, using tin  pur luises as sn
imeiil   win    folks   interested   m
se art c es idiould shop early *
h. \ ou ever asi i rt ain from youi
ii pi h   Mints and from talks vv I
-,* u.   patrons   "I-'   about   whal
■centage   oi   customers are 11
1   ol   tow 11   and   do   ;   ll   iisi    *    s
out-of tow n patronage as ai
■ ■ e"  to\\\   thriftv    alert  I •••
ipers should pal roi       coin
■in'      Wouldn't  vour cils-
ore lu a\hv
ou • ver I n
I   11 t I ■
Ol     lit*      ( I il \
i re pure
oi   i u ft
,r   mtei est I /
ding out v,
! most hea\i\\
nosl heavilv
ug llu   at< r ■■."• r
' ini t Jiei   ' '■ ■   '..  "• it ua 1 vsis as
i   ...   imeul   v I ■   foi   -  who  warn
■ ■■  ol nervici   and ,    nty ol   n
h ■ i ipled time ii  h   iel to lo ti c
n i; 11 n g  d    ihi  come  lot      st
III   otlii  I lilies f)l     |     ■ '; . '■
Do you pvei  I anve an niter. *1
■ ial ion on tin     I lollar 1 lav Ss •
tia\  ■  *   a   '' • hie • u o 11 I ■     Sab
in wlii h certain goods nn on*. rod at
11. otln r iroods nl
•»  ,,..t
uls nl  "»I'    And do v ou ofTi r
indn d items al H, thirty items n
12 and Imtn\y it. uis at ■*• I, or do
1 - ■ ■    other promotion stunt whirl
:    emphasise    the   oue-lvo I
i '   \ ' 1' I i **
A Tour Through Your Store
llaVC     \ 0||     ,\ ej"    taken    ,|||    ,i\ >  l',l -'
1 ustomer for a tour of the store am
pointed out  all your special offer
"I'-'s to this customer and then u"
l|",|l which otfermirs appealed in OS
'" the customer and havc \ou thei
M ritten an interestinu and no*vel bi
o   ers ue interested in a bit of copy
il oul these things and couldn't such
How  is the store's advertising
"      •       * would help sales   ^ITlffi  .Who de^ea what itenuj
shall lie featured m the advertising?
18 -v How is tlm amount of space devoted
I1" you .ver ffpi any advertising   '" eaph department?   Who 0. K.'s
b-aa  oul   of  the cashier's  denart-    ''*   Kow it is proofread?   How does
W
lepai
thc strauu'est  coin
the  store  guard   against   errors   in
"
prices and descriptions.'    What ad-
111 .v"m' store »** I'*1)     vertisements have created the great-
VYhat is the larg-   est amount of talk?   What advertisements   have   sold   the   greatest
amount  of goods?    llow does the
... store secure its illustrations of new
Ulli" cle" dress and suit styles.' What cheeks
* for making change has the store to determine the pull-
uuiekl.v Wouldn't some informa- ing power of ads' Wouldn't it be
■ . along Mies,, hues be of interest calculated to make folks take a deep-
to even customer of your store and er interest in your ads and wouldn't
wouldn I   such   information   impress    it.  therefore, tend to help business
il   iill i . cr tendered m pay men!
a\>  v ou evi r had any  experienei
.';   count)   fi  '  inoncv
ie size ol vour institii-   appreciabh
it, 9
volume of busi-
• nn
What arc some of the most peculiar
requests made by customers.'    llow
Information to Interest  Customers,   has   the   store   answered these re-
\\ inii m rt of training do new
■adespeoi • in dergo when 'hey enter  yo ir • mploy .    What are your
lutomers VYhal are some of thc
problems vv I ich are faced by your
.,:   <neople in the regular course oi
usiueSflS Snr-ly nfll your eusto-
-;.,'s nnd all shoppers would be in-
*. rested in such information as this
from such information, when it
ipi, ar..! in your advertising, they
,,. d pain a splendid idea o*f your
up re s enterprise and car.* for thc
comfort and convenience of custom-
< V S
When  the store has been  forced
what  arc the reil
What are some of the extraordinary services performed by the store
for customers who were faced by
odd problems or who needed goods
in exceptionally short lengths of
time? What is the store's attitude
toward service.' What service has it.
added in recent years or since thc
store was started .'
Bow can customers get the utmost service and value out of the
store: What pointers can the store
give alert customers about shopping,
aboul ill other things connected
with the customer's patronage of
the store.'
Do you study your own advertising and that of your competitors
carefully? Do you try to look at
your advertising from an unbiased
viewpoint.' Do you profit by the
suggestions in your trade paper? Do
, vou try always to be fresh, invigor-
[)o you get news items about tlie ^ ^ jnteresting in your advor-
Uorc into the trade papers and do
hre s,
esneon
cons   for dismissal
\  little tin
i • information along this line
iniifht not be amiss in indicating to
i iistonu rs just how strict the store
is in matti rs nftecting the interest
nl natrons.
vou then flip these items, paste them
tlSlllg.
Is  vour advertising slumping in
it,
r'il"li,"'i;,,,"i  eX!dtb  nCrds    interest    and   salesmanship,    is   i
of advertining cop*, telling about the   your -how   windows who  i .''^   h    standing still  or is it  gaining in
trio nnd   Mho,,,,.' ,„,   ii flWimr '"'  s''"'     '   "!   "■" '    nower and sales ability all the time
tr,P and play ing up the offering
•■ '• ch made Ihe biggest appeal to
'his customer'
™ hat    are    tin*    most    illti icstiir.'
in'ominenee and   such   W^ the way it should?
ness thai   the trade papers consul.. •
l    , olendld   news'   Willi till I Pat'K   VOlir   ild
I, litll, K.unl UUo t*;^ make Folks tho utmost possible sales power
dvertising now, with S50
THE BRITISH COLUMBIA RETAILER
s.
1729 A.D.
It had the quality
then.
1922 A. I).
It still has
today.
B-H. •■ENGLISH" PAINTS ARE MADE ON THE FOLLOWING GUARANTEED FORMULAE
\\ I  ic Lead
70' i   I".ran.Irani s Genuine II I'•
I "*    Pure * ixide   f Zinc.
Inir.   Pure   Paint
We shall be pleased to teethe enquiries from dealers tn (<nttn wheie we are not alrnuh tcptcitntal
P
RRAN DRAM -HENDERSON
MONTRIAL HALIFAX tT.WOKN TORONTO WINNIPIG
MEDICINE  MAT CAlGAftV IOMONTQN VANCOUVER
ALL SPORTING GOODS HOUSES
SHOULD SELL THIS BOOK
Rod ana Creel
in British Columbia
DV   A.   BRYAN   WILLIAMS
164   p.iprr,.   clcth   hound,   fully   illustrated.
CONTENTS.
Introdut lory.
The Sporting Fish ot  B   C
Fly Pishing tor Salmon.
TrolUng  for Salmon.
Spinning  tor Salmon
Trout riles, (with illustrations of 24 m colors),
Fly Fishing for Rainbow,
Cut-throat, etc
i roiling t'.f no riiir.... ii   • ■ • ■
1, ..<-.. -
I'..it  Fishing
On    Playing    nnd    Landing
I   ih
The    Care    of    Fish    ifn
Caught
Some  Hints on  Knol   T ing
and  Hooks
WHERE   AND   when   TO   FIIH—Being a description of
various streams and lakes throughout British Columbia
giving means of access, accotni tation,  kind of  fish-
ingi etc.
Vanoouver and Vicinity.
The Lower Mainland Coast
Vlctlria and  Vicinity.
Vancouver  Inland.
Kamloope and Vioinlh
Mont; the !'■ C  i:i" *• fi  Mnc
Along the Kettle Valley.
The Columbia  Valley
Along    the    Pacific    Great    The <y>.\vn Nest.
ESastern Line
Along tin. Canadian  Pacific
Line.
Prince Rupert and Vicinity.
PRICE,   $2 00   1.
TRe Okanagan
The Grand Trunk  Line
Nelson and  i)i« Arrow  an
Kootenay Lekea
25'',   io  doaIcrs
Send   us   a   trl.il   order.     We   will   purchase   books   in   good
condition not sold.
PROGRESS  PUBLISHING  CO.   LTD.
London   Building, VANCOUVER,   0.   C.
^iiiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiitiiiiiiiiiiitiimiiiiiiiiiiimiiiiiii'.
MAPLE IEAF
FALCON
with or
without
rfiervoir
E This oxi optional!    Um      oklm   ; -        : * ;
~ .\.r"< i|u»iiiv  ,i woman rould tloslro    II ' ■    ' S
E able duptei . iv-   large Brtbos   wlUi parpen 3
= HnlngB, illdlnn direc! •Ir.i't damper, Hft*up koyplft' s
S an I   a   full    tl/-   is   01    .'"Hi. li   .'-.'it    th.>'   I" ■*' 5
r quick!) a ih! evenly, guarantaaln*" i"'*,< tooklni s
S baking r*-Hultw ftlwitys 5
mm —
m Minufaoturtd hy ■>
1 BEACH FOUNDRY, LTD. \
B OTTAWA                                             WINNIPEG ;
i .m.l   1000  HAMILTON   ST.,  VANCOUVER,  B   C
?• 11111111111111111111111 • 11II111 ■ 11111111111111 • 11111 * I IIIIMIIMIIIIIHI"-1'
». ■ ii n-mi. Hum i in I ivwaf/rfaaS'*. ■ .!•!
THE BRITISH COLUMBIA RETAILER
851
BUILDERS   HARDWARE AD
VANCINO.
\'    |t||    | ;..!   h!    A • i -..'. i s * .   -;..:■'      III
,. (|\v ,tr<* Ini" t*, |>ai tit'iilarl)   in t! •
I, ■ i<,r oi tin* Pro*, in <  of Brit
nubia, wpi'* be-ginning '" Make
imniricn an to heal ing uppliam h
,-,r ih- fall autl w inter ti atle.   I .us
.«, i.u ihi- <•' .is* m .'! iv
OUN   I o r   11 '     K«'HMM1   "
<! i.
Monev   - -.* in
bettei thai    ' ■ ■
ir wei ks   norae *.'    ii "
for
eaiiuutii*
i ...- jip Imth in V im
inding districta and
■*l ,\ nl peoi b
'  A -
V ,i
1
I Iusshm'ss for
111*)*   111    llOllSl'ltl     I
AUTO    ACCESSORIES   MOVING
WELL
K u t omoIii11 . i >'•-.,,> \ it o use*  •:
a nice   im rt   iw*   us   business,   s
\ ..:  -•  lat     Deft rn tl tin Is   I >■* "*
■'■ i" (liHinclinatioii to boy are ii*'w
H i-viden**i    Tractors have to h   |hii
to unapt*; thi* holiday ("casoi  I
is* demands, nih] thc ahootiiifi s' ■■*
non, when tin? automobile   s almost
• i sn.ii \ na I In gun, is. us* urn . I
•lohhcrs ate now shipping booked
■ iii rn for loaded ah   Is    Tl e pri *■
!  i  is a )i)\i consumer ol shn* gun
mnmiinitioii and tins iine is lakh
the leading plaee in displays* and ii '
vertising   for   the   opening   ol  *!"
shooting season,
Stocks carried o\ er by the i etailer
nre small, ami the booked orders
very satisfactory, but show evidence
"' careful buj ing and an inclination
la *"'"'' as tin- s.-asnn tn\\niiees, Prio
's are *>till ver,\ mueh o\er pre war
levels an.I the feeling is that on\ ''*'
vision must |M, downward and the
merchant is not taking mau,\ chances
"' ''am mi.' stock over
MARKETS AT A GLANCE.
Booked orders  for cartridges  and
shells moving out.
Jobbers repon hooked orders for
art ridges and shells are imw being
■ii
d oui.
Stove pipe moves out.
bbers   report   thai   stove   pipe
■ .   at the new lower prices.
Cut Nails Advance.
i ut nails advance, latest quotations si o\v ; crease ot fifty cents a
1   ' I red pounds n\ er old base price,
'    -    iote now seven dollars base.
Binder Twine Moves Out.
Hi di'   hv ine still  continues to
mov<      it   Jobbers  ri port   this de-
isi ;  through  this com-
ii '.'_■   ised a -"Treat deal for
irv esl !'_'  nf  corn.  Prices remain unci ■■ getl.
Fair Demand Noted for Cattle Ties.
i, ,,: sales noted for cat!Ic ties
■ ■ ropes ami are fully up to ex-
l . tat ions as n ported by the whole-
..,, . trade as well as other Fall lilies
. , | mid cross cut saws.
Prices again Lower on Linseed Oil.
i \\\   _ io tl c dow nw ard I rend ol
flax**.i i I   ri es tin market for linseed
oil has taken ii decline of ten cents
i; ••, is how quoted al $1.-•
.',.>. u   ilo boiled is $1.30 a gal
l-Cower Prices on Alabastinc.
I ,v, , pi   , s nre now recorded on
I    ,.. |, \  Mabastine. The  lowering
i, ,,...... nino mts to one cenl a pound
., I,   ,.Sali i's  art   now   booking ord-
rs for Spring delivery nt these new
low er prices.
Lower Prices on Alarm Clocks.
Ti,,. Western Clock Co, Ltd., inak-
,.,.„  ,,|*   Weatelos   have  lss,li''1   nCW
lower prices on their line of clocks.
r i lowering in price amounts to ap-
prosiinatelj  ten per cent.
Sporting* Goods,
demand   for   fall   sporting
starting  in  '-"mm1  vouime-
1 here lias hecn a large number of
orders for pick up on the summer
line of sporting goods.
Nails.
Sales are holding up steadily and
are exceedingly good for this time
of year.
Axes.
"here is just an average fair demand for axe? at this time. Prices are
slightly higher in some lines.
Cut Bale Ties Lower.
Jobbers are now quoting hale ties
al lower prides. The .(opening in
price amounts to approximately ten
pel*  rent.
Mops Come Down.
Mops come down in price. The new
revised prices amount to approximately ten per cent lowering which effects nearly the whole line.
Sand Paper Lower.
Sand paper comes down. Latest
quotations from jobbers show- a ten
per cenl lowering in price from recent quotations.
Wrought Black and Galvanized Pipe
Advance in Price.
The increase over the old prices is
approximately fifteen per cent. Latest quotations are as follows:
1 ,,-iu. galvanized, ^7.44 a 100 feet.
:;s-iu. gal. $7.04. 100 feet.
i...-in. gal. $8.38 100 feet.
•'•.-in. gal. +10.01 100 feet.
1-in. gal. $14.39 100 feet.
Bells.
Prices on cow and hand hells have
been reduced from 5 to 10 per cent.
Builders' Hardware.
There is a steady and fair demand
for builders' hardware which is expected to bold up well during the
next two or three months.
AUTO ACCESSORIES.
New Goods.
Steering Column Locks. No. 14:t,
Simplex for Ford cars holds steering
wheel disengaged or spinning, two
way tumbler that is unpickable, hard
machine steel turn bolt that is unbreakable, die cast thick wall aluminum body beautifully finished
weiirhl IVu Iba. .l_
THE BRITISH COLUMBIA  RETAILER
Sent-
I'i'   lll'M-
MARSWELLS SS»"
FIRST QUALITY PAINT
The only Paint made in Canada that
pnuts the full formula on ever*) can an
absolute guarantee of Purit).
MARSWELLS fS
STOVES AND RANGES
The  last   word   ill   durable  and   effieietit
stove construction,
From Marswells our, factories
Agency propositions open
Ask for  particulurs
Marshall Wells B.C. ltd.
Victoria Office,
Hibben-Bone Bdlg.
573 Carrall St.
Vancouver, B  C.
Keystone Stands
for Quality
Kcj Btonr  .Iran I   •*•■ hi   I H ••-:■'..-
< oovt r sod tlhui1 bul   I '  rough*
n '.iii men banti in -  -   •     bi
Ph :   in  ■■' the *-• i■■
.. ...i   .c *.-::• •-   :•     '   ■ ■• pi I <•■< .u;-
lai   to dci   ind I '..-in  b)   'A..-
Um r:. -r   In   ill milt >    R :.•!   ii ia r    .
I
W.i. '.- In H    •
r bll toward
i • i
.115*1   I
Smith, Davidson & Wright, Ltd.
MANUFACTURERS  OF   SCHOOL   SUPPLIES
VANCOUVER
VICTORIA
.fe.
SPORTING GOODS. kids at ore    It ia
re d /•■   ■ lial   the aehoi I
ii „   :   ., ,          ,     i .,i ,.   ;,,,,,     trade  is ihe  great rsl
Here is a message to dealers u.ui-
. purel Fiaint   I        ' and  il    I
uliiio snortniK itfootts everywhere in
- •_'•>!!• ailer mi ihi1 pi   I--' v.. '■       '■'■'
I'.ritish Cohimbia: ,,,, ...   i ,   , • ,-   ......
Then*   is  one   class*   ol  prospects    thini   else    I' is nol sn
that has not hecn pone after proper     ol merchant?* not want ini lo , • aftei
this fertile and pron isii ,•
ly. in fad they have been practically
ignored by most sporting goods deal
ers, an«l that is the " Kid • 'lass
Tin* trouble is thai aiost <>t us are
so far past the period v.lore we h*fi
our infant '' fool prints t»ll I he sands
Of   time"   that   we   have   gO|   "Ut   of
touch with childhood and its need**.,
I »*'t \\ ei n the ages of ten and ' wen
ty years the ordinar)  human being
uses more clothing and more snort-
• hat   tIn >)   hase  nol    ■::,•■:   liow   lo
do it.
Merchant-**! wis*. 'I" i..»l rea    •   11
extent "i the ■ amp mo\ emeiil. >-. i
person is ti prospeel for tins clas* nt
equipment, w hether it h*   foi  an oi
gs ii/.-.| I-,iiii p or f'u* nierel    -  mmt r
\y no-' around clothes, < amping equip
ments   i an    I"*   sold   to even   man,
woman and  child  ranging  !>  m  n
I air i»t  hiking **>!> ies to n eompli 11
outfit.
* mdil
■
•      • ;    .     ■   '      id
}• ,;■•••■
I |  •      rs ii  i>-
.  nt* tin   Itll  •    '  '
||   :, .     .,;    j}},
And He Meant It
; -' itown
I   would ii!
mg ami athleti iiiipmcni  than at There is ever)  indication thai the
any other period.   During those ten sporting goods leisinesti uexl season    ,.Vl. ,,,, ti,,. baseball prograi
years the \n>y or girl cither, for lhal Ul" l""Vl' ■" !"' !'!'* ■■"*' m nor Ins     |n fl  funnra|   \|,   « ranke,
matter,    consumes    more    athletic 'nry,
goods   than    during    their   entire 1-Jaseball in witnessing one of ih«
lives.     Here  w,-   have  lhis  fn
|i-    c;;is
s    greatesi oas ut prosperity and pop
V Oil      WOll I      ' h
he cold hearted mai
of   prospects,   ami   just   when   the ulanty sine.- orgainxed baseball wan
youngsters want to go some place to firsl    played,    which   indicates   the
buy these goods where can ihey got tremendous   populnitt\   ol   baseball
l-1ew, if any stores cater to this trade, both in the amateur and sewi*pro
In the whole length and breadth of fessional fields.
I'.ritish Columbia there does nol ap Prom ever) quarter it has been re
pear to  be  one  honest to-goodness ported thai  this has i,,-,.
I know  it," said the ofth
* hut I u ould 11tst- lo, '
* * Whose    funeral        •' *
< i anke,
" VoUrS,"   replied   the   ofl
Then the door closed hastil) !
I    t lie    liest       I |l( III. • )•)
THE BRITISH COLUMBIA RETAILER
853
HARDWARE PRICES CURRENT
The following are prices quoted for principal lines of leading wholesale firms.   Prices quoted are necessarily
subject to  market fluctuations.
;.  I
AMMUNITION,   DOMINION
Black   Bmol ■ ■  i
.                                  i    -in 4 86m
., torn i 75m
■I .>,                         .. 9 n * •'* xxi
I                             *.i 80m '   BOm
oj i ...m " •
AMMUNITION    AMERICAN
j. .   |    8n ikeles*
i '■ "
HORSE SH< i(5S   Iron,  Nos. 0 to 1. $10.00
c •   ' 01b* .   Iron,  Nos   2 and  larger,  $<j 75
iba
: ll 'V-    8.VD,   COMMON-  Per   100   lbs.—
I ■' -   ■■* 6 over, $19 <£; ::. i. and 6 lbs. $25.26.
i\ .-.' 11  -     :,  .".
At   r
l\f     1mm,!
1"" Ut- Japanned, $325 p
-
LOADED   SHELLS
Dominion BmoStltM
LAMP   nilMNEYS   A    per  case   8   doz.,
..    :■■      o*     *,   ;-'•:  doz   81 50; B, pei  i asi
dos   5    I    , •     lot.;  li,  pei  dos   81 70.
•■■  long gti
•'' - ■■   loz.
plain,
11.1   ..--
1    .   •
I .
■
'.. 1
' I '        i'KS   Pick, 812.00 per doz ; i lutter,
S'/  : -'    '-' IHI     I     •■   85.20 f o b   V tn ou-
NftY*   '922 Price* on  Lawn  Mowers
*■'•.!•      12-ln., 810 26 each; H-ln , $11.00;
I
|.|n..   SI
.s in., j is ;-'; eacn.
■ s ,-. . $11 75; 16-in , $12.2S; IS-in ,
;: vk 1N<.    (   Blade— 12-ln.,  812.30;
:  .   16-li ,   813 80;   18-ln.,   $14.4u
.t.'11 •* i    j . . •
5'        M.
i  5  '.. n
•tCHIN
|l
U .5
!; V N - • I
-; I'M
nlli ■
.-ft    ■ ■
Ill
HALL   REARIN   5   Blade   12-ln.,   813.10;
; i ,•      | I •■ : .   $14.50;   Is- ai ■   $15 20;
115 8    each
',!.:■ • |\g     1 OULTRY   Per    roll   2x12,
I .     ;    |   i ...   |4 20    2x60,   $6.00;
.    I*.!      Ixli   $5 25;  1x36, 87.60
\   fS   Pei '*-   advance  over  list—
s       ,'  -•     | lot*   l*.i      - tuare.    ase lots,
!• • , . imti    un ill   - Ls   $3 50;   hexagon,
i ' "K.-*i   Clay, I
PINE    TAK    I
i     earl     ;.
•4   £'t
I        ■    |     I
i ...   •.
. ■ t ■
i      .
I*    i\
'tyx'Vij. put  pair,  .•■
•   --..     \     vi   ItyxJMi
x ;..   ,.     ; ■ ■     tlOX;    *';>
ii  . .-    : lib    84,1    roll
'. ■•; ,- \\i> BURRS Black carriage, 51b
,,■• hat, copper rivels,
copper rivets and
ippered rivets and
copper burrs 70c
It    per  lb.    Cop-
BASE   lb Itish n anlla, base,
\.    v It.
ra 45
No
Itivi
-i.i  -    t i
• .i m flnlxh, 1'.
j' -
S '> v-
■K   Happi   Med um. 816 60 per
v- ■ ■ Diss tons N*o   '-.
i   .'.
::., I t:.   8*16x14    11 TS   I
|.*i   -1 >   I'nl vernal   N<
,.   No 1    11.9    ■ i'h.
'     I'nlvi
No   ..-. j: ." ■ e»< h; ll
.,..,,.    • ■ [ flat 1 ead 71   •" 10 ,,n* ,ist:
, '     i   -    ii   nff is-;t   brass flat
'   '   ' * i i -,',■.• 2-3  10 off
fl linl bi  w ro intl head w - ■■   ■
. •;.■ VV,   CAP   '-' off  lisl
HiEWS.  SET **   5 off list.
!IIO\ !
STAPLES—Galvanized fence, $6.90 per 100
lbs. In full kegs; galvanized poultry netting,
$H.O0 per 100 lbs. In full kegs.
TACKS—Carpet, 70c off new list.
TOOLS—Harvest, 65 off new list.
WIRE, BARBED—Per roll—4 point, cattle,
80 rod, $4.75; 4 point hog, 80 roils $5.26.
WIRE, PLAIN GALVANIZED—Per 100
lb.—No. 9, $6.60; No. 12, $5.75.
WIRE—O & A—per 1000 Ib. No. 10, $5.15;
No, 11/ $5.20; No. 12, $3.30.
WRINGERS—Eze, $6.60 each; Safety, $7.30
each;  Bicycle, $6.Go each; Ajax, $13.55 each.
WASHING MACHINES—VelOX water power,   $23.00   each;    Seafoam    Electric,    $78.50
each;   Canadian   $10.15 each;   Patriot,  $16.95
eai li.
VISES, WARREN SOLID BOX—35 lbs.
$9 50 each; 60 lbs. $11.50 each.
PAINTS AND OILS.
Bra ndram-Henderson
Per Gallon
B-H  "English" ordinary colors,   $3.95
B-H    "English"    white  4.30
B-H  Exterior Oil Shingle Stain—
Ordinary colors, in 4 gal. cans  $1.80
Greens and Greys, in 4 gal. cans  2.05
B-H   "uichor Shingle Stain—
Ordinary colors, In 4 gal cans   1.36
Grrens and Greys, in 4 gal. cans   1.65
PAINTS
Gallon
Ordinary  colors  In   1-gal.   cans     $4.00
Martin   Senour   porch  paint      4.on
Martin Senour Neutone white     3.60
Martin  Senour   Neutone color     3.50
Martin   Senour   floor   paint    3.90
Sherwin   Williams,   white        4.*2;>
Sherwln Williams, .color         4.00
Sherwln   Williams,   porch                   ...   4.00
S i«-!w in  \\ llliams,  floor     3.90
PUTTY— Pet-
Bulk,   barrels  SOOlbs	
Bulk,  irons  100 lbs	
Bulk,  irons 25 lbs	
Tins, 5 lbs;  per lb	
Tins,    lib	
\NP   SPADE
L  .1, ni - Ol   I
or   Fox,
i i" per
a. h
I i
It'RNfl    BARBELL    So |1
'     11 .','.   Mi !,.    NO.   1,   $■' IS   i
V
WL    Vi
HI    r.t      .;
CLRV18,  M \i I L \i*.i i:   lv:   it. .
' LOTHKa i INC. W HUB   Por NU h, 50 fl
•Itll  I.S     1  .1    HUM
; umlth i, in  :,
i. io     .-rr  new
•  .  off now  U»i
0 n.>-    IH  '■'   $''.;'''''-
trmv    Bl  .CK   SHEET   per  '.eelt-s- •  16
IRON,   j    »^8 jngfl   j500;   18.20  guage,
IRON   GALVANIZED SHEET   Per 100 tbf.
' • .,    ,,    n   or   English   >. i->.   -•
■>   i"     '*    x   '   '' ».• -.'.
1   IVTRI T-.H    I',-,     too    (,■.!,    8 •)'-     •
M I   .   '..':ii    ?' '.n
1 iLi:s   r.,,..,t w,..,.,-„. go^ ,-rr list; Black
mond, 88  io off u-*t
HINOKS   Pi t   rtoi   palm   lleov)   ■•'■ o'   »
"   H 80; 5-ln   $2 86; B-ln   $8 90   8 In  M H
''"iniPiiA'pn.   »j*EE   Pei   doien   pair*
'  ';. 8! 20: B-ln J'. 80   8 In   $5 '"   12-ln   ?,;
,080,    N"      '.    *?170'",;
^TirS^aTlft^rW   10, 119.60.
VU niH,ve in black finish.
Si M
111'
,,,, t   ,.,,,   lots,   89c   per   lb.;
.,■:   lb,
"«,',K--S   PRESSED   Per 100 lbs    >, Inch,
UNSEED I'lL—
Raw,   i  to 5  barrels
Boiled,  i  io 5 barrels
LEAD,   WHITE  IN  OIL—
1,000 lbs. to 1 ton
!.,-ss   than   100   lbs.
Brandram's  Genuine
TURPENTINE—
1  barrel  lots   	
VARNISHES—
Elastic, No. 1 ...
Elastic,   No.   2   	
IV   Linoleum   	
IV   Marine   Sp'ir
iv  Furniture .
IV Pale  Hard  Oil
Less 33 1-3 per eent.
Lacqueret        	
Wax.   per   lb      	
loo lbs.
 $6.60
    7.75
    8.30
    9H
    .12%
Gallon.
.$ 1.27
L.30
•er 100 s.
„ $15.03
.   .    IT.!'.',
..    16 03
Gallon.
  $2.50
Gallon
  $7.1*0
    7.26
    t;.4l>
    15.80
    4.55
.00 less 45
 50 S54
THE BRITISH COLUMBIA RETAILER
Si-|,L
"PLEASE PASS THE BREAD"
Your problem is to get this sentence repeated as often as pos
sible in the homes of your customers.   It is obvious that the more
Bread they eat. the more Bread you will sell.
The question is: How can you make your customers increase
the amount of Bread they eat9 The answer is: By making better
Bread.
As every baker knows, good Bread is chiefly a matter of
materials and methods.  The combination of
FLEISCHMANN'S YEAST
and straight dough methods with shorter time for fermentation
are daily increasing the consumption of Bread. This method
makes the loaf that will find favor most readily.
Thousands who formerly baked their own Bread have been
won over to the baker because of the better eating quality of his
Bread.
REALIZE THAT BREAD IS THE GREATEST OF ALL
FOODS
LET ITS QUALITY TEND TO MAKE THIS A
UNIVERSALLY RECOGNISED FACT.
THE FLEISCHMANN COMPANY
3166 Burrard Street
Fleischmanns Yeast
VANCOUVER, B. C.
Fleischmanns Service
Vancouver,    Victoria,    Nanaimo,    Calgary,    Edmonton. THE BRITISH COLUMBIA RETAlLRI,
With   which   it   Incorporated   the Western  Canada   Baker,
BAKERY, CONFECTIONERY
and CATERING SECTION of
 Cbc	
British Columbia
■  IRetailer  ■
*X-X\
THE CHARACTER OF THE CAKE
Flavor is the fine touch that brings
or kills your trade
... j?   ol   8   s<i\v   s   i.i:     '   .'       III'
S     M <>! iii has .. much ill
. • m lhan the listi i i -* ■ i •
'     Hill I       I'l.llSt
in sell a nounu  *aKe in
i1
.t
*■ \   ii
|S     Sit II
''   III*   aitpl
■ ■. ■ - - -    m   the   |Ml
ii < v     ivfhiln    il    rid
1)1      f i
S   Kl
ill
which flavor    there a dash of ginger and spice or
instead i«i real butter is used, or a the flavor given by the use of niol-
onei eaki iu which synthetic honey asses and honey, but there is no
in used lie ina\ be able to inarkei great effort being made to estaolish
good*, in 801111' manner, but nol exclusive flavors by compounding
: ■:.•:• near the same volume will different things that cannot be inii-
• realized as where genuine pro- tated and which the public soon reluct*         ised. cognizes and cannot be duped into
\\ i HncJ bakers making their own by an imitation of.
molasses o il ol raw sugars and we       Some oj' the larger manufacturers
....  i :•■ :  wondered wny they took in this country are making an effort
■;oul ■       cook them in liquid to use combinations of flavors that
nu ,,- 4l       Win   uot inereh  put cannot be imitated, but mostly the
■  .  r,t'.\ sugar «ind the water in th'* old method of just using lemon or
.,: J let .' "i  at thai I It a b il.ei vanilla has the call.
-,  ,   s he has e-1 line molasses and       Lard, butter, cottonseed oil, pro-
.,,.,    ,.    ,.., ^ves   flavor  when   he ducts, cocoanut oil and other short-
.„.-,,,  of law  ,,.;,,,■ enings all have a definite character
(, .,.,,.    , ,   d better-et the ided and  flavor in  the shortening line.
Ginger, and other spices can be put
hand  ran sugar !>-'s together in such a way that no one
i" . ,   . ..      .!iar,icier   and   some would   know   how   to   imitate the
n  ..        bout the world  haw flavor and the character so defined
m whieh raw sugar in the different plants would have
•      jj-rnde was the basis for an   exclusive   patronage,   provided
■ ,.,.,, that such flavors were palatable and
.' oi ' ii*
i ii iiii-
ie\   have
is     1.
\» tin
I tl \     Kil    *-.
w
..--.;. found bakers who
pleasing.
We  believe  much  more  of this
.■
•   ■•• pur-! nm   an  ■ "'    •' si
I hem for silk snd Snd il in r ni \\ ir
-■•!: ■'Inn*** else . in    thi r w  nh
snl the genuine when wi thu
;   hn\ 'l purchased  il.
ihe w nil r has ..['i'ii been  . i*ule<
in Hers of raw material who
" i rod tn (tell linn **.oilli '    I   : ' o '
ould proline,■ a eake \\ itll a certain
^m   >'--•    ' • ■••    that  if a trade is established on a
cake in which a definite number of
molasses and a little later    th
work should be done and we believe
if a  trade  is established on a
e in which a definite number of
mis of butter was originally used.
butter
..'.   ii to ii ■■ieaper grade or a
I'.-.nm-s and wmider what     ■    	
, .   .,, ,    ,,;   ;'h,.   !rai|,. on that    butter flavor should never take its
place nor any imitation or synthetic
.  uoinl is this  if vou once es-    product should ever be used because
ish the character of'a cake with    il is cheaper.
dn .Made of molasses, honey.        If a sandwich were made in which
pure   preserved   strawberries   were
•fain
!■ rn- an\ t!a\or and have built
sed   and   a trade   built   up,   there
■ • the flavi r of butter -•
• ould I", eliminated .
s-l\ illlf, and In- has also
., business on that, do not ciuingt      - ^   Mvpr ,)(i fl su*bstitutio*n of a
,..,. „|M- vou ean bu)  some s)ii-
* • , i ..,. clie.
Um   W ho  lia\
-IV
ii vwn
S \   1 I ' I    '
coneoetiou that is cheaper.
im, nun
I,, hone) is n
libel on the
-.    ,
W I"
uis   ot   all   kinds.   eapcciHll)
his  is  not   (.ill)
but   the  ■ -*•
e llavor iiu<
and miM
if ijoods
's   Us
,ne- it cannot laoe
is
tun
ip 'jelly because it is cheaper,
hat fine distinction in your pro
ps that   gives y
ou  individuality
Honey
in vol
ion  is no
ir plant, and that tine distinc-
thing more nor less than
• r s . \ji, rit'io
Study of Flavors,
lie i
haracter ot* your product
'tiro   nt   even    baker, ni
'inii)  thing is that many ol  them
A-'   for   It   |0   lhe   ilell'illienl   of   llicir
iroduci
'i "lie does not think cakes Im**.••
lutraeter  tl
lie, tla\or an
Veueh ani
!   Km-lish
haKers
There is a wry goo(
1 selling cak
\\n\ r mai
I  a study of the tine p
tnts     en
}le ni;1rkct today put out by on<
ii       l' H I\
kc character am
.ye  worked     o
hard lo >i
•line n cci
tain flavor vvtucn    a
* the large ma
flavor is used
nut'aeturers, in wlucli
that gives that cake
M,       Is      detllletl      HI
the\   impai
I  to their
differenl  pro-    somi
thins that eanno
t  be imitated
d general appcaiaiie
'"ni irv in sell a chean mutation
't    Ml]
He k'OOtl seller,  bl   him  attempt
du -ts ai
count r)
b'UlOll   -I
,1 never Cliailg'
In this    ami hum
leading   flavors   a
nd vain!
a.   wi-h
re    coiinti')' are
nd    workman   v\
h'eds of bakers all over the
trying to imitate it. The
ho actually mixed that Sbb
THE BKITISll COLUMBIA  RETATLBB
S. p(
i
THE BAKERS' FAVORITES
Cream of the West Flour
SELKIRK CASTLE
IN USING THESE FLOURS SATISFACTION IS GUARANTEED
Manufactured bv
THE HEDLEY SHAW MILUNG COMPANY, LIMITED
MEDICINE HAT, ALBERTA
Phone Seymour 2245 Affiliated with MAPLE LEAF MILLING CO., LIMITED
Vancouver Offi e   8!4 Standard Bank Bldff.
12ounces equal 16
When the Shortening
k 100% Fat
Richness   that's what people -want in baked goods, That's win so manv
akers are using Bakers' I lottolene.
Bakers' Cottolene is 100*;,  fat    rich, natural rolor, fat.   It'-^ always th-*1
With Bakers' Cottolene thc dough comes from thi
mixer smooth. Because the shortening is thoroughly
mixed in.
M«*>t I akers find that 12 ounces of Bakers' Cottolen ■
will un as far as I'i ounces of other shorteninc*,
If you want to know what successful bakers in your
section think of Bakers' Cottolene, write us.
MADE IN CANADA
>E nk.PAIR BANK company]
mm Cottolene
Packed in Tierces, Half Barrels, Tubs and Pails
B. C. Representative: J. W. NEWMAN, 108 Yorkshire Bldg., Vancouver. Phones Sey. 917 & 018
•jjjBg^fg; II.'.J
THE BRITISH COLUMBIA RETAILER
w
.j   asked what the 8a*i or w nn
trjive 'li'' name ol Bomc pro-
. inch *»vas nothing more or less
i trade nam'* or b name given
concern making il and meant
ij ji. the workroan.   When pin
\\\ it a*. !'» W lial  th.   lla\ or 8Cl
• ,i,, bv did nol know, and he
■»iug ilie .*."'l ol mising for
. on thai verj   eake.
. ,i fine iKHiil in developing
■I ,i• after    ll '*• vi r\  iu1 en si
,i ftl ould !**- pro ti eel by  al
. tun in
■ tnadi "Crai .- *• ,   .      Wl ■
aim continue in Ine Fan
m petit ve  methods      Not! nu
u oi I'I I'M? the eharacti r that
lined  :i ' Nix produ 't and       *
'    '; , <  * s     i 11      I j). •     riis'     i > |      01H ■
i \\ - ;.-'.; i Gum tl ••  rn it
ol  jfliffl '    We  ih"',.   that
i*ing haa had a great di
it    bul    '  "' it spe h
•   is"?   prvj-M   *   and k<-p?
..'•• B) It   Of
world  would
sau    thing i i .'    lu  v. d i *
lave    ottlf   <*n   \o  thi    lu
*   ll • •  flavor thai   has hi
• • . * ■   and an    ng i
* in a l u"    i' iim I " I i r'
.-.i's   -,. not
. *|     *      I     UK HOI
at Wi will a I way*-.
akca it       c        tin
flavors an   used
01   Hl)l .'    i h<
.  .t st n i s\. t»hai i
la   will   find    hiiuaell   / .
Ui the !'.-!'.'
great  drain   on  Ihi oi
rl imer  in fa« *   tin onl,\ nns *
h Ihe  devi lopim nt  ol
rheri  are thousand*-- ol dis
m|n n offered b\ llu  perl   I
••■' nil And ing a read*!   unr
' 'i "HI\ because the*-, have tl
set or   lhat    distinguishes   I hem
""• Ihe uld time odors of in isk and
*• water    There  are • ertain  per
1 * pra hi huaineaa today  *>■• lm I >iv e
*tah)iahed n tremendous aale b> the
'' "*' ion of spri-ia! oil"i-s that no
"•|M imitati ;iiiil the*. tn>! onh do
1 * ni< nanus biiKiueaH, lm!  'he}  do
1,1 exclusive luiaineaa, and llier * nre
'" quenl inns naked ns to pri 'es
S|i'*i*l> the name nnould he said of
"Km,    h  u ould  no|   he ne iea*<ar>
produce odors or perfumea lo en
'In*  housewife  i«> l»u\   certain
ii.M
i'
cakes, in fact, anything mat hordei
e<* on a perfume would he rejected
;,s ;| i'"'"1- bul it 1- possible to pul
flavors together in a way that will
uVmand the attention of every consumer.
llow many times do we hear thi
expression, "Thai s fine," when certain things are eaten, all because
there is h distinction in the flavor.1
'■' •*' mai i - the greal diffcrci be-
'*■'■ ■ ■ ii liom loking and restaurani
 ' -     Nothing in the world out
the chara ti r of the f I prepared
and the intimate eare the housewife
takes when using butter, spices, bay
eaves and other things thai  ur" to
_- '• • .'. definite character to her coo's •
A     i| • • • -.  things must be taken
■ ' * - Icration \\ hen producing
ikes     El  the housev ife discrin u.-
ate.s :. I er o\i n cooking and in her
-■ • el oi ol perl m ■-. candies, craek-
r •" ng gum "i* anything
• -• sin "•. be just as discriminat-
; * Iter selection ol cakes, F here-
fore, the oi     ti nsv er to 8 sele 'I bus-
■ ■ $s   s to    ■• .:*•■ a  ni"!*'' definite
ri  ter   nd appealing flavor thai
• .. ir goods for repeated
-. • -    This m ork should I"* carried
oi  ,     tin  time and there should be
, coi ' ' . ■   • fl orl * i produce somc-
•• :       •.•  -.*. itl tl al fine touch that
ly be easy to get if enough
t] a ,■ • - . v' lo lhe subject.
in ■ ■   ill istrate   this,   we
site ai   ustanee of a cake prolyl   o Toi oi to, (Intario, at one
time v     h had    pi *ulinr and pleas-
. .i .   ..   | | w ijjpji w;j< thr hone oi
•, i ■ between   the   salesmen
m | the mai iifa luring department
i   :. tit \. concern.   Tins cake
. - s. |h •• and those salesmen
....... |,,;       sii    ..'* cake,  but trj as
.| ,.\ would the,**, could nol get thai
•' , •,  ■•    \ f( w \ ears lat -r on one oi
tl,. mrn in {.] . competitive company
. oted .i position with the concern
tl s   particular   cake   and
.    .    (] H)  •*•,. flavor was a simple
■  hi   of   lemon,   vanilla and
nifi  : iwder in just thr rigid pro-
..,,, • ,.. s to make a peculiar and dis--
tinetivi  lasti
It is |Uch little things as -his- thai
mil accomplish this end Had the
..,,,. 0,-tittve concern snent their time
produeinff n cake with another dis-
-.inctivc flavor and less time worry-
, , nhoul their eomnetitor's flavor,
,., much better condition would have
' ,,.Vil;i,,l j„ the selling organization
ness of their own, yet, withal, the
salesman is nol entirely to blame because his firm docs not furnish him
with cakes with distinctive character
to give him an opportunity to build
up a particular trade.
[■el the other man sell his cakes
"ii their merit and do the same youtf-
s"d. Pay im attention to your competition and you will have an increased consumption that will take
care of an increased husiness for all.
Ami remember this-—there is a difference in the quality ami flavor of
the products of raw material manufacturers who to all intents and
purposes an- producing the same
thing. Tliere is. so to speak, a distinction without a difference ami
bakers must find the theing they
want and stick to it.
.lll'l   :
1 in mutactur
ine mid ot that con-
hut there are verv tew saieh
Ii„ understand this and many
>n w
of them aiH-nd more tun.' worrying
th ul building up a distinctive busi
BIRTHDAY CAKE DECORATIONS
Original designs by -Jos. A. Lambeth.
That the baking trade is gradually evolving into something finer
and better than it has been for years
past is an established fact. Much
effort is being put forth along various lines to improve bakery products
both in quality and appearance, and
the writer feels that decorative art
as applied to cake decoration is one
field of endeavor that i.s very worth
while. There is no limit to what
may be accomplished in this line.
and it is possible to reach out even
to the realms of the Hue arts, but
sii *h effort should be strictly avoided. The commercial requirements
of the baking trade are that the products must show a profitable working basis, hence the keynote of decorated cakes must be commercial
efficiency. It is just as easy to turn
out a well decorated cake as one
done in a slap-dash manner; no more
time will be consumed in the doing,
end the result will be far more satisfactory both to the baker and the
consumer, li is with the idea in
mind of commercial efficiency and
artistic result that the following article has been prepared.
We shall deal with this design as
for cake tops only. It is a pretty
and very effective patem, original
m conception and arrangement, and
iu no sense is it overlabored.
To begin, a very level cake top
w,ijl be a decided advantage, ami it
should be iced with a bright and
sjlossy fondant; color will be optional, it is common for a customer to
irive preference to color, and the
color of the flowers should be in harmony with the color of the frosting.
Should the chosen color be pale 858
THE BRITISH COLUMBIA RETAILER
With    which    is   Incorporated    the   Western   Canada    n.ik«?r.
pink, pale orange, lavender mauve.
or   heliotrope,   we   SUggCSt   the   lll.'H'
guerites or daisies should be white,
with  yellow  centres.
Should tlu* chosen color be while,
chocolate, pale green, we BUggest the
color of the flower should be yellow,
with chocolate centre.
[laving the cake already frosted
with smooth even coating, mark oul
ihe spacing of twentj four divisions;
first mark out eight spaces, and then
each eighth space di\ ide into three.
Por this small border a lube is not
necessary, but may be used if preferred;  the   icing  should   be   e.ilorei!
to match the frosting, and about tlu
same depth.
Between the space sections outline
a Bemi-cireular scallop edging >,;
form ihe border. Now till a papc!
bag with ihe prepared icing, and in
rope fashion, pipe *>\er the outlined
spaces; the bag should be CUt to a!
low a fairly thick rope form piping.
With the same hag overline the
roped border. In doing so, however, the ends musl bg brought
around at a ein-le ;1t each end, form,
ing a scroll formation like an elongated <'.
With a finer cut bag <•! Ihe same
color, pip'*  in  iIn* intersect! <i sea
lops running parallel with  the inside edge ot border.
Now color a   little of the  ieillg  a
deeper   shade,   and   with   this   tilled     ever)  six ol  !'*.
into a finely en' bag, pipe the small    ,1|! *{ paper lei |
three stroke plumes between  ii... (*    sectional  diagnu
.scroll  border sections, and  with  the     "• the fourth -; . :   ■  '
same bag overline the C scroll border    •*''''*    green    colored
edging,  follow  this with  filling in    ar.-uinl ''*•  *•';•'.•!   ui.   <
thi- fine scalloped edging as shown    "! nn hearl shapi     Repeat 111 n
in tin* inner section of bonier. four sections, and you ': I I   *
This completes the border, which    required space basis ol ineasureii   •-
is extremely simple. '" work upon.     Sow fttiulv the   *
The floral arrangement is m four    rangemenl of the stems, flowers and
sections, and  each a  replica  of the    foliage, and you  will  gel  lhe drift
other, and with a little study will !"•     ol   the  design,   whe h   :-,  of  ponVi I
found  very   simtfije,  and   with  the    tional type
method of measurements will he eas*i        It  will !"■ seen thai  if.   slem of
tions.  v.\ ten   w ill   he  ih
of construct ion
Ma; k off |he botdi *   *
••
is   on   "•
I is-- centre flow • r runs I
up in an elongated s fasl
the  hi'  .ui'l  righl  stems •
verseh   neross   each   othei
seri.n formal ion, i h.- ,. • • s-
its il"\v i r .it ihe i-f^'i ■ hand
righl hand stem \ iee \ •  •
die gtem running !«> tin   *
■ I iough 'to* eenl• •   nil en
ihe same point.
\"W pine! void * owers
nl (hi  * ml of ll id ma  •  .•
maiiiu :    tvoi i.;.g wn\ form
uesn
Fir   HUOtl AS    I   -;    '
." ihe ''in! in a \' s)
m 'I this pipe in ihe foi
111   lilus(r,,"i"n
Tin
• ■
\|   ra
pip
It) Hill      •».   '
"Ut|t
SHOW  CASES
STORE FRONTS
Office and Store Fixture
Manufacturers
For Information apply
DIXON & MURRAY
1065 Dunamuir St. Vancouver, B.C.
Phone Seymour 8766-8766
TICKKTH AM»   I.Alll.l.s
MADE   |V   SPECIALISTS
a ipaclaliat, in any cAltinf la ont tqulpptd n r; *
duet rttults promptly, •stitfsciorlly *»nd teonomteally
Thll i* whr-o ,,.|r plant dlfftrt from tht svtrsft prim
Ing i>ffi(*«  \v« esrry In stock msny loos o( wlortd ''•:''1
boards   for   lmmiil,,u   UM      Al   08 •   Opart 1100    With   I
modtrn tptclslty mt<shtntr*f, •*•• prlnl lick tit in 1*'1
color* nn from of ticket sod on tt>« buck; numosr atcn
tlcktt ih* nn-: ». Ar conaacutivtty snd ptrforstt ihtti
both wavi' or wo c»n ju'.nt four tlrk»*» and ra-wind
into  fiiiii  to suit,  aarh  iirVni   nurnbarad  eonitcutl*"*!*
■ nd  PorrtCtI*      Wt   n *)«••  tirmd   Inh-tln  In   I*" OOlOrt  lOC
th*. pries "f printint: nn" color in quantltltt, *»nd r'!l
up Into rolls of B oftn Wt mskt Int llcktlt for "'•
g C !** Hv hv tht m111 tont; tor ths North Vtncouftr
writs:  for tht Qovtmmtnt  Amuttmtnl Tsx, slso up
In   th<»  mlllloni    nnd   nil   kind*   of   thf*«tr«  llcktlt     Mf*
*rt>   niA    I.t,   nf   ifrvli-.    U,   yni|
NICHOLSON, LTD.
Phnnt   Bayvlcw   38S
709?  ?nd   AVENUE   WEST VANCOUVER.   ■■   c THE BRITISH COLUMBIA RETAILER
With    which    la   Incorporated   the Western   Canada   Baker.
One   of   th*   noticejbtf   exhibits   o'   the   Vancouver  Exhibition—Messrs.  Shelly  Bros, display of modern
ethoda  of  baking  bread  and  cakes, demonstrating to the housewives of Brtish Columbia the careful
-.       ufAIIBCVII    KiMf4ll.fl.tft
A
SAME   OLD  STORY.
il«   *i.   P.-   lirinh
"i.t
Hi"ii\
aimam\ti\l\\maMimi  a, th.  prMh. <*   fou.ex- ProdUC>,
life     |*   iiul'Ii!  he possible to find
s- running  freeh   into    ml-I, a farm h.H wniild if prodm^  g|   MM
I |,_                                |H. hetter or could they be sold more The usual wolf cry regarding the
nwripiion should be iu har-    cheaply    Flour is made from wheat whpat ^ of th(i worW ^ heard on
\   with   the  color  of  Ihe  cake    and wheat qualitj  lias much to io ^        han(*    (irt,lt BWarms of loc-
uiili  thc  finished  product;  piopei •                                    .
 .        11U||„S, is the other factor.   Adver- lists are reported as destroying the
I ,n musl be taken thai tin* floral    luring » P«rl of thc selling expense crops in Russia and severe drought
■   .,.?'., „.,' .„..,-,;.', ,d, toward * ■■     of any mill, and it is true that adver- is   nimmg   the   Northern   African
,.    litung increases volume so mai pio- u.ju.;l,   while the bulls are baisy, the
diidioti becomes cheaper,   Competi- ^^   ^ ^.^ {,^r lit|](i storVj
tion does the rest and keeps flour at wonderful crop
.,   r.-.M.iri!'le   pnee   commensurate I
;.„    itan    itv    Would any baker conditions all over the world. The
MMM '    M       ■          l0,   advertised poor baker is between the two and
is forced into the position of niak-
.ind   touched   up   with   a
math
of th<   cake, therein  minim
ihe necessary   spacing for in
on
nt.i
Walnut   Growers'   \-
ileelare
hat   bread   i
mini  announce*  mai   me.   «m ahnnld he sold cheaper, or is be.ter. i
i noi    ,", i    ..     I !.re-id would na up his mind as to who is right.
'. TIT*  "n '\T '! !MV;,Van     V ,   viiake I     or- OursLgcstionistoputonearmuffs
'     ' ',,:<!" N'     V hfX? "n'p ,s '■■" >"'lk''r '""";"ll;",'!v] ,n' K'    ,'     .     nd do not gamble on the stories told
V:;;!,,M,0<M,,,,,^h«>,,,,,"m <     TU;^t!lin      mfft I.'tl^whLre interested and forc-
'        - ;:r:r,,ir:;!iai;;l;;n, pui>i.-y-an. ,„,,.,(.„,„rketciti,,*..por(.ow„.
tho80 n0, following thc rule are not 	
HOW FOOLISH
'Mmm millers ha\ c been reeei> ing
the leaders.
A COURAGEOUS MERCHANT.
Hera from bakers atfitinjr that the}        Robertson  Bros., ^"^        . storekeeper-What  did Mr. Mc-
'Itsirc to hm   flour that  is not  ad     salr   confectioners,   101      ,   * ^ Murder sav when you asked for th<
^;rtised.    DiVing flour that  is not    granted their   seven   n, vf
•"Iv-.iis.-.i, with the thought of bu>     ployes n vacation tin               „ Messenger-He said he would give
ing it cheaper, or of getting better   in August, with Full pi•   ^ ^ me R  go0(1 Ucking ir , showed my
,|,|:,1"\ I ause .! is nol advertised,    was established in     »• |.,h.(, t,UMV .,,_,,,;„.
teen  employes Mill  uitn   n»j ^ ^  ^ ^ ^ te]] hun Ul.lt
,„, ,.in't frighten me with his threats
kc koiiii* oui inin tin' wilderness
ting for a better tilled farm I"'    w
ho h.vi - tot.l of «X hundred and
":i"v it is nol hampered by modern    thirty years servui SI ill
T11K BRITISH COLUMBIA  RETAILER
S, i.i
-Z.lt f||||t||||llltlt||||||||ltllt1III11llltllllllllllllt1t11llltlll1IIIIIIIttlllttIlll||f|ltllIltlIII1llllllftllltlllllllTIItllllllIllllllt||MtitItMl|tlll(|||*||^
CANADA
To Holders of Five Year
5^ per cent Canada's
Victory Bonds
Issued in 1917 and Maturing 1st December, 1922
CONVERSION PROPOSALS
•■.^^
THK, MINISTER OK FLXANt i: otters to        Hal
holders ol these bonds who desire lo con     •'*
tinue their investmenl  m  Dominion ot      '    ' '
SIHLE
Canada securities the privilege ol exchanging    j-i.'p  t-
the maturing bonds foi ne\i bonds bearing  *; ;     n < tUt
per cent interest, payable halt yearly, ul either    re ■
of the following class v: mi um
I onds '
(aj Five year bonds dated Isl Novembci j]
\'r22. to mature 1-' November, I5T27
ccivi
■••♦
ii    ten
'ear bonds, dated 1 st No> embi r.
usual
1022, to mature 1st S'ovi rabi r, 10.12.     ,,,,,'
While the maturing bonds will carrj inter-
esl to Ki December. 1022, lhe neM bonds will
commence to earn interest from 1st November,
1922, GIVING A I'.nNis OK A I'll.'.
MONTH'S INTEREST TO THOSE AVAILING
THEMSELVES OF THE < ONVERSION
PRIVILEGE.
oiids   IS KAK-M   \s I'OS
r NOT l \i\d:  ill \\ -•).:■. I
i .■■
11-
'..inii i»s   i for eon\   r**
nl hi tn tin   S\
. i
This offer i-> made to holders of tJie maturing lionds and is not open to other investors,
The bonds to be issued under thia proposal will
be substantially of the same character as those
which are maturing, except that the exemption
1 "i ii"! convened under tin-, proposal uiii he
from taxation due- not apply to the new issue     off in caah on the 1st December 1022.
■■ oi r siiHii •
■ • «re Ihey will I      xv\   mreti foi hot Is  ■   *
11 ■   i**aui   11     .    ■ ■ • i * ■ ■ •. ■ or coupon ri * ■'
<■!r,| or eouiHU   bearei  form   anvinu   iili * • ••
pa .abb   1st   M i    snd   l-i   Sn\ ■ utber of i ii
i   i  of !he dn■ al on of lhe loan   llu   fir*!  *
lerest pn  men) •■•■ i nine and pavabli   I tl Ma)
102.1.    lioud* ol  lhe n<-to  issue \*»ill be Kent to
lhe banks for deliveri   immediateh   after the
receipt ol tin  surrendered lionds
Ihe !)ondn "1 tin  mat irini! issue uineh nre
5    Dated at Ottawa, 8th August, 1022.
W   S.  FIELDING,
.Minister of Finance,
•Tiiiiiiiiiiiiiiiiiinii 111111111111 :• 11111111 j 111111111 i • 111 > 11111111 • 111 ti ii 111111111, iitiiiiiitiiiitiiiiiiiiiiiiiiiiiiniiiiiiiPiiiiiiiiiiiiMiiiiii"' 112:
|0
I'HF, BRITISH COLUMBIA RETAILER
With    which    ii   inc.orpor.,ted    the  Western   Canada   Baker.
861
Scotch   Cones.
Form u la
: 11«
i   s
. 1 ■ i !
' .        |||       N"' 1 .1 „
.■• tartai    * ojm
;   •-
111    lo     1'J      P.M.
II   III'
f    OP
nulk. tlouT. eo ".i and ammonia. Mix
intn .i stiff dough r| ,l enoufi
pressed through .1 jumble
machine. V\ti£t on greased pans
- ■. ■ tl JiiKted with hour. < "\ er ; I •■
lops   wit i   eoarsi   „v: i:', Ial ed  sugar
|| !
Method.
a Hi)   > ■"!,
■ fl'l    itll
Honey Cookies.
Form u l.i
Method
o o\\ n    - l
(in   ejfgn   iimmonia,   » ■*
I a\or  w s'h  cinnan oi
*onii     oai -■   el "pi" d   -k
It   like molasses ,-"
una!   pie t of eil ron on
ii tlour dusted tins in
o\ en
Chocolate Jumbles
Formula
itter,  I IPs
'wderi il sugar, t lbs,
'  -   I 0,1
our, 8 IPs
Mill
'I'
viiuuonia, 1 oz.
'■'■iiioii extract
Powdered coeoa,  'It'
Method
' r,;,,|i well the powdered sugar,
'"""''    '''non   and   efftW.     Add   lhe
Hermits.
Formula
then rolled into a thill sheet, cut
into narrow strips, rolled onto greased cream roll forms, dipped into
granulated sugar, baked and then
filled with whipped cream, meringue, or a mixture of whipped cream
and meringue. The following formula may be nsi'd for making the
whipped cream.
N|
Method.
..'   H ■ *: '
Idri the n    is
Whipped Cream.
Formula
lleavi vream, 2 qts.
Sugar, 12 ozs.
Vanila flavor.
Method.
Put the cream, sugar and vanila
flavor into a kettle. Whip the mass
briskly until the mixture becomes
light and firm. The cream should be
kept in a refrigerator until very cold
to prevent the mass from becoming
butter during whipping.
\|   •     • '      R   Hied
use :
\\     ■ ed. fill
:   and
• ovei
th a
Liver Cake
Formula
I        ||      HMOS
Milk
l.'.'L.'-       '   'i's
\\ iter 6 ijt«
Baking powder 1 th , 2
If I       ..      V
Sal
KI.IN
Method.
*   the same method which you
home
(Mupio-* in making the batter, u you
pxneri'eiie,   ait)   further difficulty   in    [hs. of sugar wnin
Charlotte Russe.
Charlotte Russe are made by lining charlotte  russe  forms or cups
with  lady  lingers or with sponge
eake sheets and filling with whipped
ream.   The following formula may
I v used for making the lining:
Formula
Powdered sugar, 2 Ihs.
Whole eggs, I qt.
Bgg yolk, 1 pt.
Flour, 2 th-.
Salt, 1 16 oz.
Lemon flavor.
Chocolate Kisses.
Formula
Kg*- w bites, 1 qt.
Pom dered sugar, 7 Ihs.
Powdered cocoa  '■_•  lb.
Vanila llavor l/'j oz.
Method.
pHl ,-,,. egg white into a whipping
kettle and whip briskly until it be-
»s light. No" gradually add ■-
i  the  whites are
making thi> eke. we would suggeM
that vou send us a sample ol the cake
which vou are making at which time
to, will be x\.o\ to examine the same
. ,„  r,,i-ii, c assistance i'
ami   vri^ e   \ on   !'" •
necessan
Cream Rolls,
ere.....   rolls   tire   made   by pre*
paring  ■   \mtry   dough  which   is
being whipped and then add the vanila flavor. After this has hecn done.
carefulh blend the balance of the
powdered sugar and the powdered
cocoa and then put it into the meringue mixture and mix cafrefully.
This mixture should be dressed onto
slightly greased ,aml dusted pans
and then proceed in the same manlier as mentioned above.
VȣS 862
THE BRITISH COLUMBIA RKTAILBR
Sept',,,
"
WILSON BROTHERS
Established 1890
Our Motto is "SERVICE"
We cannot offer to sell you goods cheaper than any other firm is in a position to do, but we CAN
give actual facts to prove that it is
ECONOMY
to deal with us
S0;:i WILSON BROTHERS. VICTORIA. B.C.
Wholesale   Grocers
SHAMROCK BRAND
lilt tMI WtVfM]*. STANDARD TttHZiFj
IBSf Stands for the Highest Grade Butter
It is our endeavour to maintain the Highest Standard, and you can safely RECOMMEND this brand to your customers.
Reliability goes with SHAMROCK BRAND
P. Burns & Company, Limited
VANCOUVER
CALGARY
EDMONTON
"EFFICIENCY Brand Heavy Rubber Footwear
Brown and White.
HIP, STORM KING
and KNEE BOOTS
THREE, FOUR and SIX
EYELET LUMBERMEN'S
WE ALSO CARRY A LARGE STOCK OF 'MALTESE CROSS" BRAND BOOTS   LUMBERMEN'S
-AND LIGHT RUBBERS.
Send Your Rush Orders to Ua.
Gutta Percha &   Huhlx-i*,  Ltd.
526 BEATTY STREET, V.ANCOUVER.
664 YATES STREET, VICTORIA
__»———
j nTl ii'iftWliiirinitofP
iiiiTTi ITitWiilfciillum Lake of the Woods
Milling: Company
LIMITED
Makers of
FIVE ROSES
• FLOUR
The World's Best
Daily Capacity  14,200 Birds
BC  Offices and Warehouses
1300 Richards Street 1614 Store Street
VANCOUVER VICTORIA
Now is the Time
To Sell More Bread
More Bread per Person
■ ■ • with *
l*w*1 l..-- lw •
< r tumov< r
lhe   | .'-    . '   " ■  •
,,,  ' • ...
i   \
' ■.■ • -
■ '•.••■• I. ■ ■ -.,   n 'ilium      S   i
'li-    h.n'i-.'w |fp   (,.»   Ill   \    | r> nil
' I    * .    •     <h- ||i |   1  \  :■• the Bl
."  bohln-1
i l
i ■ i
smmi yjtiM
VANCOUVER
NF.w WESTMINSTER
VICTORIA
NANAIMO
:
TWENTY-ONE YEARS
IN BUSINESS
ana
Each Individual Year
Crowned With Success
That's the Record of the
NORTHWESTERN MUTUAL FIRE
ASSOCIATION
Absolutely  Reliable
Issues Non-assessable Policies
High Rates of Dividend
Prompt Payment of Losses
A SERVICE INSTITUTION
For particulars write
"Hie
Retail Merchants'
Underwriters'
Agency
of the
NORTHWESTERN   MUTUAL   FIRE
ASSOCIATION
501 Vancouver Block
Vancouver, B.C. SWIFT'S "PREMIUM"
HAMS and
BACON
are unsurpassed In Quality and Excellence
Represent 100     value both for the dealer and
consumer alike    you will be m position to fjivfl
entire satisfaction to ymn* trade and increase
voir present volume of business
Swift Canadian Company, Limited
Vancouver       New Westminster       Victoria        Nelson        Calgary        Edmonton
MAKE BIG SALES BY FEATURING
Manufactured
in British
Columbia and
Guaranteed  by
OLIV1
4
amrnm  m ; "iiuiimW'uijmihiw HliWi i m  miihw
iii.i«iiiii MimnK
 *      "     .    '"   1
*a\ * I
Period
Toilet
o;ip
THE ROYAL CROWN SOAPS, LTD.
VANCOUVER, B.C.

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