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The British Columbia Retailer Sep 30, 1921

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Array FOURTEENTH YEAR
The
SEPTEMBER, 1921
British Columbia
20c Per Copy; $2 00 Per Year.
Vol: XIII, No. 1.
VANCOUVER, B.C.
WHEN SELLING YOUR CUSTOMERS
OGILVIES'
Royal Household Flour
YOU  KNOW  AND THE«   KNOW
ThAt it la not merely • queaticn cf maki.ig tetter bread, but the Best Bread,
There la a world of sat sfaction in knowing this, and a steady and high-class
bus ness tor you In pushing a Flour which has always been recognized as
CANADA'S BEST
OGILVIE OATS
H.ivr  just thr  right  flavor which, coupled with  an absolute freedom  from
hulls, has put them In ths front rank
Ogiiv.r Oata are now the people's choice.
THE
Ogilvie
low
Vancouver, B. C.
o
307-308 Carter-Cotton B!dg.
Phone Sey. 6891 I
tl
i
E
xperienced Buyers    ::
IX7JIKN tlie}  want to be sure of -jetting tin*
best, bin the Standard article,    Vmi want
the Im*s1 Pa] er Bap*, if you would I"* sure of ^et-
tinu them, bin
"STANDARD" Paper Bags
__
Paper Supplies
M.uihhi Wrapping
Knift Wrapping
Toilet Paper
I or Cream P.o!s
Oyster Palli
WtUC Piper
Oil IM Proof
TwIxm
Stationery.  Etc
M Wl KA"  M RK!) !'.V
J. C. WILSON, LIMITED
:.-   "PAPER MAKERS
Vancouver Office and Warehouse. 1068 HOMER ST
PhOM Sev  781
1Ro \>a I
v JBranfc
CANNED FRUITS, VEGETABLES & JAMS
"From the Gardens of the Frasei  Valle
u
■ fc*V4lW»iiiri
Royal < it\ IJrand Pin <■ damn
are made ol I ho ehoieeal i ij
I • i . berries ami [Hire su*?h r,
packed under lhe mosl el»»a n
and   sanitan   conditions   in
I   !'i    lil llOJi l.i [)ll    CHI1S,
\S '• eonlraeted iH iiihi i i■■ ,i
I lie   I '•.  C.  * i row ers    berries
tIns year, bo ii in up to voit,
Mr, Retailer io push flu* kh\\
nl oi]l i*oods,
mm
■   * •
a
nl   in  i;   i
f-,ir Ai' •.•»
AAA PHE BRITISH COLUMBIA RETAILER
CITY OF VANCOUVER
ARE YOU ENTITLED TO VOTE FOR MAYOR AND ALDERMEN?
UNLESS YOUR NAME IS ON THE CIVIC VOTERS' LIST, YOU ARE NOT.
IF YOU ARE DESIROUS OF VOTING AT THE NEXT CIVIC ELECTION, MAKE SURE
THATYOI R SAME IS ON THE LIST. THE PACT THAT YOU WERE ON THE LIST
LAST \ EAR DOES NOT GUARANTEE THAT YOU WILL BE ON Tills YEAR.
IT s*- NEl ESSARY FOR EVERY VOTER WHO WOULD BE CERTAIN OF A VOTE TO
INSPE' T THE VOTERS' LIST WHICH is Now OPEN V<m INSPECTION AT THE OP-
,■"< K OF THE CITY CLERK, CITY HALL,
WARNING' HOLDERS OF AGREEMENTS TO PURCHASE are required to make application • ,i- h '-'..r to 1" plaeed on the Civic Voters' List, whether they were on last year
or nol
TENANTS arc requested to ascertain if they are on the List, and if not, to make application.
TENANT does nol include •*< Lodger, Boarder or temporary occupant of rooms.
The City Clerk's OlhYc will be open during   the regular City Hall hours and also from 7
p.m. to 9 p.m.. Tuesday and Friday, during: September, to receive applications.
IK) NOT DELAY    MAKE SURE THAT YOUR NAME IS ON.
THE LIST POSITIVELY CLOSES ON SEPTEMBER 30th.
If you are deprived of a vote on Election Day, the fault will be yours.
W. McQUEEN, City Clerk.
This ;nl\ ertisemenl fl fl
s received too late for insertion in the regular advertising section. 921
THE BRITISH COLUMBIA RETAILER
Another improvement in National Cash Registers.
Low-priced receipt printer.
To all merchants:
When you press a key on this register—
(1) It shows the price of the article.
(2) It prints a record for the merchant.
(3) It prints this receipt for the customer.
(4) It opens the cash drawer.
(5) It adds up the money received for the day.
J. BLANK
214 Main Street
Blankville
-.40
Amount of
Purchase Shown
Above
05   SEPT 10
Copy of receipt printed for
raeh customer
Now there is a receipt-printing National Cash Register for every line of business.
Old registers bought,  told, repaired, and exchanged.
Easy payment*.      Liberal allowance tor old registers.
We make cash registers for every line of business
NATIONAL
CASH  REGISTER CO.
OF   CANADA  LIMITED
427 m
THE BRITISH COLUMBIA RETAILER
Sv
ROGERS
f
GOLDEN SYRUP
■Thr End of i Perfect Day"
fMade from finest flavoured cane sugar, n special grade of which is imported I"1" the
purpose.
fPut up in all si/es nf packages to suit your customers' reouirernents.
pn packages designed to beautify your store.
2-lb. tins, 24 to a case.
51b. tins, 12 to a case.
Perfect Seal jars, 12 to a
10 lb. tins, C to a case.
20 lb. tins, 'd to a case.
case.
The British Columbia Sugar Refining Co. Ltd.
VANCOUVER, B.C. 1921
THE BRITISH COLUMBIA RETAILER
42!)
CARNATIONS
SELLING
APPEAL
' Twice as rich ar, sterilized milk" if- n state-
menl   thai   explain*   io  vour nMiiuu.Ts whv
i'.' rniil ion is ,  nnoni
*■
xpand this by I- llina them thai <
li m is jiwl | nre, whole milk with about half
the snwiir removed by evaporation before il is
»ti rili**ed  mi   ii [* it \w iee an rh li    The i
i','t.
ulk " up .in   w hole milk ster
lixnl,
Fbc result ih tl I ii ean ol ' 'arnation contains
apjn iximateh t\vi«*o the butter fal and other
root! • •   'Uts whieh are in he fountl iu an t*f[UH.l
'!/• il ean •■   -'     li/ed milk.
DISPLAYS
SPEED UP SALES
Clever Carnation window displays always at-
Irael new (rude ;unl remind «>|il customers ol
Iheir nulk needs. Voull find litem worth
featuring. One groeer increased his canned
milk nab s 2(1'' i in one month.
Id us help you with advertising and display
matter, .lust write f< r this material tn Oppen-
heimer IIros   Ltd., \ aiu'ouver, IV ( ,
Carnation Milk
iii From Contented
H-rv-v        Cowm
Patronize Home Industry
BUY
COLUMBIA BRAND
Writing Tablets
— and —
School Supplies
Made in B.C.
Wrapping Paper, Twine, St. Lawrence
Paper Bags, Toilet Paper, Picnic
Sundries and Stationery
Columbia Paper Co., Ltd.
VANCOUVER and VICTORIA, B.C.
EDDY
A NAME THAT
GUARANTEES QUALITY
To the customer the name "Eddy"
is an assurance oi* money's worth in
Matches, Indurated Fibreware, "On-
liwon" Towelling and Toilet Paper
and other paper specialties.
Eddy's Products are known all over
the Dominion. Widespread consumer advertising reaching into
every Canadian community is enhancing the Eddy demand and
bringing extra sales to every Eddy
dealer.
Every Eddy produel is an All-Canadian product,
THE
E. B.EDDY CO., LIMITED
HULL, CANADA 430
THE BRITISH COLUMBIA RETAILER
Si'j,!,
iff
Spreading Hie Idea Broadcast
TJUE to the Save the Surface advertising .;„.,,, haa bwn fl ,..,..,.ltiUi ,..^i. ,n
toedomaniHor paint and '•""' k   ll"1 •■"•'- ■"'■ I'-1'- '    and raraMrim ns
l,,u'r l"'l"lv-   lllr ''"'"■ °* mi-';.,- preservation is being brought home to them
"pIE field foi tic sale of Paint and Varaish is being broaden. .1 and the tw ia open
ta even greater opportunities   We have just begnn, AstheSaveth. SurfaceCum
TO goes torwardthe paintand varnish markel   will  undoubtedly  increase.    The
'J,-" ll'""1'" ha"d;  ( !';"- "''"'V*1' !< with rurwanl vision   k.m« this. The* aw
.•;;;' ;il'*-',!;l',li;-'-'iVrl*?*> rbu< ■*?* ■' «*■■■■■ •-*. Even ,,«„!,1,,,,
!   .   ,"" r':)!iand V'";!:11, r»du8t7** ■»**■** P'" bis shoulder ... the wl I,    We
must and shall go forward.  Widespread eo-operation will make a powerful industry.
T°in1n1-only.SlUSy0m'elS?t;wiU,fh< 8avntheRurfaeeT uign, use the slogan
.,    ', ,.  ', T,1i"K,l"*"--'"-'   Write for a   copy of "Helli.    Surface Protection"  (if
;   h.   ■•    tal   a v received one.)   This    klel   illustrate,  n,„|  nfh   „,„„
«ayshj vvhich dealers can cash in on the great ■ s:,,,. .;, >,„,.,..,. ,.„„,,„,.„ ••
'J^^JKmiOMJWSm ALL'-Tp^nt Md V,n,i.h
"Save the Surface" Campaign Committee
509 Roya! Trust Chambers, St. James St.
Montreal 1921
THE BRITISH COLUMBIA RETAILER
13!
RtTAlLLR
Published Monthly.
QB0CEEXB8, DRTQOOD6,
HARDWARE, FOOTWEAR,
OBNBBAL IfBBlOHANDISB
THIRTEENTH YEAR
OFFICIAL ORGAN OF IU* BOARD
RETAIL MERCHANTS'
ASSOCIATION OV CANADA.
A MONTHLY JOURNAL published in the interest M Retail Merehan-
diiiug and the Development of Commerce m Western Canada.
SUBSCRIPTION RATE   Two Dollars Per Year, rouble in fcdvUKt
Advertising Hates on Application
Editor: J. s. MORRISON
Publishers: Progress Publishing Co., Ltd.
EDITORIAL AND BUSINESS OFFICES:
LONDON BUILDING, VANCOUVER,  B.C.
Cable Address: "SHIPPING." All Codes Used,
Telephone, Seymour &861
Vol, XIII. V.. I
SEPTEMBER, 1021
Vancouver, B.C.
One of the biggest factors in re-
adjustment is the attitude taken bv
tabor,
It is a question of the personal attitude of man low ai d his job I.<><>1-
ing al tins in a targe way. we see ua*
turns still nt niggling and fighting
one with another. Within nations
wo see laboc still creating turmoil,
while the attitude of employers is
nol always what it should be. Husiness stability and a new normal for
Ihe conduct of lhe world's economic
life cannot he found w hile these con
ditions persist. Human nature lias
s.t free great forces which must 1"'
brought under control before business ean again be on a Bound basis,
Too man) people today hope and
expect something will be done for
them, although their interests would
heal be served by their doing a ful'
day's   work   for   their   pay.    Then
is an effort on the pari of workers
to retain the advantages wen during the abnormal war period oi
shorter hours, higher pay snd easy
work, regardless of tho present lack
nt* an economic basis for the continuance of sueh conditions. The
fundamental principle of enlightened labor leadership today shniil.I Into inculcate n return to the doctrine
(»f an honest day's work for an honest day's pay. Mated wages and
the  non-competitive  conditions  of
the war and the later boom period
produced inefficiency and irresponsibility.
It is essential to the welfare of
laln>r itself to banish this attitude,
nol becsusc individual efficiency
mid a full return of value received
iu the pay envelope mean bigger
profits for the employer, but because
they mean better times for the
workers themselves. Workers oan-
not, in the long run, consume more
than the) produce, It' new houses
are not built, labor cannot have
enough homes to live in; if cloth is
not woven, labor cannot have clothes tO wear. Such activities can be
maintained only if the element of
personal efficiency and productivity
makes wages occupy the proper
ratio in production to costs, It
wages are tOO high ill relation to the
exchange value of the product, wag*
ev niusl come down, for no wage ean
I,,, permanently maintained at a
point above what it is worth mens-
Pherc     need in terms of other products.
THE BUSINESS BAROMETER
If a merchant does not know his
losses Or profits from one year's end
to another, how can he tell what to
do under given circumstances? lie
does not know whether to buy this
or that, whether to push one line
more than another, whether to venture here or there because of that
lack of knowledge.
Some system of bookkeeping must
be made * par' of his nvords if he
IS to know whether ho rs sn.-eeoding
in his desire to make a profit or not.
This need not ho art elaborate system.
but it must be some kind el i sworn.
The more intricate, within reason, lhe
more profitable it will probably prove
to the merchant,
It is very desirable that ;\ morehant
shall know whether one line ON an
other is making him the most profit
It is ven noeesary that ho know that
every line he handles is making hint
I profit, because there are lines that
are apt to not a loss rather than a
profit, and in tin*- average results'
found al the end of the year there is
no indication whatever of the unprofitable lines.
With the proper records a mer
chant can without a great deal of
outlay Secure the most minute re
cords of his sales at both cost and
selling price. To secure the amount
of the sales at cost it is necessary to
record the COSt at lhe time of selling.
A department store doing many millions of dollars business has the oost,
price of all articles sold entered with
the selling price on the sales slips.
The auditing department has records
then to show the actual mark up secured in the sale and the net profit
made on each individual article If
necessary,
Worth the Extra Work Involved.
Any  merchant  can do "this if ho
takes the necessary time.   The cos!
price is entered ill code ou lhe sales
slips when those are used, A sales
book should be used for recording
the sales if stiles slips are not in use.
Every day the sales slips are analyzed and the sales for each depart
ment or individual line recorded, ae-
cordiug to tlie needs of the accounting department
Every business should have as intimate an anal\ sis of the sales as can
be secured wilh lhe time at the dis
posal of the merchant, There is a
line beyond which it would IIOJ pay
some merchants to go on account of
the extra cost necessary to secure the
figures,   An analysis by departments
w ill not prove too costly for any bill*
iness, atid the system of accounting
should include this as part of the records.
Many merchants are content to no
cure an exact Ntntcmeiit of tile total
cost of doing business,    This is of
little value beyond showing whether
the business made a certain amount
of profit or not,    The expense ileitis
should be most carefully analyzed,
Therein lies the value of iteoiinile accounts of the expenses of doing busi
ness. m
THE BRITISH COLUMBIA RETAILER
"Returned by the Bank"
Suggested Leijislation to Deal With N.S.F. Check Writers
Discussion has arisen from time to drops m at g restaurant where he is
time regarding ways and  means of known and orders Itts supper     Ms*,
combating the alarming growth of a bill  is  ?5  cents    At th« cashier i
practice that is becoming a set-tons desk he writes a cheek foi **»   The
handicap   to   business   generally cashier accept* his check and gh n
uemely the payment for purchases, him *T -•• in change, Mot H*35 is a
and of accounts by cheques wine', narrow margin wherewith to finance
are returned to lhe merchant l»\ Ins an automotive Sunda) evenings en
banker, marked with that unsavoury tertainment;  besides,  there Is stnl
lettering, " N S.F.
Although it may be said that  th■•
majority  of  N.S K.  cheques are or
the    Hire    bit*    bo\    of   c.'tftdv     to    i.
bought   Accordingly, tins well-liked
young  man  about   town  crosses  the
ror's purely and simpl** on the part    street to a drag itore wherein lo- i,
of the drawers, who have thought*    well known and there
lessly omitted to cover the amount
for which the cheque is drawn, yel
there are main  cases which should
box   of   .'!:*> <da'es   for  *-l! .'»'*    writ II
aitoflor  cheek   for   *»    pockets   his
hauge and lightheartcdh   goes h<
be looked upon as direct eriminal of-      ''", x
fences, striking a very efficient and
distressing blow at business morals.
Tl ■ si1 two - he 'ks go lo tin
on Monday morning an I Moiulai
cheek, aud ii be makes this si
before t hi    i*t got h to ■
" make  a ml     I      rheck   in
Saturall.i   thi  -'*'■       f il
In man*« ca*w m ha* beet  I
pouti of law a   col ■ etion
Mi '  ■     Ik, whei        i ighl
ns  rheck*•    won  I   mm el
proa* cut ion   bul It      would p<
. with a vi< w *      miiM !
> I,    |   . '.      - •     •
St ImmI)  thought ot
JJ'e KM I \ • W '' '      H    VlfV
heek writer an exai . '•■  1
implati wt *    ■■ *   ■
* '       ■". I Is   1111 ill i«' IA \    '.'ss       '.
|'I<1 ' I'lll
To  have  had   an   account   with   a     temoon thr*   r- turn r. *o<- tivrl*, to
eertain bank is no argumenl for an    the restauranl man and the til   i
offender who writes a cheque on
that bank when his account is - \
hausted.   <bi the face of it aueh  »
in'ist,   each   protested   for uon*p*y
tltetit.
Tins parti* ular ly pieal i as*   > not
i . t it •
M- '   * R| " s      Vi
about (1 •■  '
transaction has the ear marks of dH fiction, It happened in Top.
honesty no matter how good were What was to be done' \\, ,-m-
the intentions of Ho- drawer ?., eovcr    "ha? actually was done in this raw**,
it is ,o!\ (said.- to .'" hi -  •■ little ai ;
indicate w ha* would have been tlom
hy a last minute deposit.
Merchants have been put t,, i»on
sidcrable inconvenience and  eollei
with mich a pas*' ''><
inert,
lively have Buffered imtnence losses    M' lhe Topeka Mer hauls   Asso
through practices of this nature and    ,lu|1-   eai       this year madi   their
(er of N. M   I
with "; '     la Mid ta
for       •..        ■ aagi n
it   ■      \      *   ' ■■  ■
hoc .- » a ill
d afi
ll-
ajreeemcnl    concerning   injfiifncienl
fund checks.
Penalties
Kansas     l.i,     a   gtatUtr   that   pi o
vides penalties for drawing SS.K
phceka, lhe same statute provide*
i means of escaping the penal I
it is surely tune a law was passed to
deal with such offences.
If a precedent is necessary for the
enaction of such legislation let us refer te> our neighbors across the line,
Mr, Tabor, secretary of the Topeka
Merchants'    Association    has,    with
that    association's   backing   toad''
praetieal use of the statut, already |f lh<? U1,;)i),| ,.,„.;.■, ,; f„r ^ ;„;,„„/,
existing in the State 0f Kansas, with j„SH ,,ial| vj()   f)j(. ,ft||  ^ -^   f,
u rit-r   ni,n   }.«•   fined   not   h MS   "
*'_'•> nor more than *1<h|, or imprison
ed in the count** jail for a term of
Iu the duly issue of "Business," ten days to six months or punished
an  article dealing with   Mr. Tabor's hy both the fine and the imprison
activities   is   worthy of more than ment.   If the amount of the cheek la
passing attention,    In  relating the more than «-„'n the offense ih consid
ease of a "well-liked'1 young man ered   a   felons,   and the fine mat
who was given to juggling with the range from |100 upwards and th-
banks "stationery." in order to sup- imprisonment sentence   in the state
ply himself with ready money, we peuteiitiar\    from one pear to five
read of the individual as desirous of years.
escorting a young lady to the movie       hut   and  here is  the  means of
show.    He aimed to drive up to her eseape    the proserin,,(|, may  be ah
very good results,
A Typical Case.
to
i ommcttd* d  pi
I tat*    «i
horl
it j    ||     < III e,
ifH    *''
Rigid Enforcement
home in his little ear with a nice
box of candy,   she had become se
ated upon payment, bv the defend
ant. of the amount of the check and
customed to this sort of thing. But    the court costs    If the defendant
this young man is broki
However,  he  has  been   broke  be
can prove to the court that he hai
*"' account  in the bank  Ihirtv  da*
fore: and lm knows what to do.   He    before the drawing of tin- invalid
Deal With Our Advertiser!:    Thay Make This Official Publication
«...    '■.     ;' lid I *     '
M'errtan   w  ut  to tin    ountji
*'■;'•:        lid    till • "
asHur- d   • .■   ' tho*     ■ ■''
thereaflci    prosecution    in   Iw
ehe.'k   eases   U.h   1"   III'"       HOt  ClllOl
ed collcelion, bul punUhuii <■'■   Hi-
hf gatheied evidi ti c  for  ••'■>* '■'
case, and n ';  it three days he
his tirst pheck wtiter under aii
I lie   d< I   ndaiit    u as   that   Well
' Ollllg man about  town     Ml    I ■''*
himself might have held off s
in that particular case, had it
been for the fact that (he well
young man was sidl writing flcti"
and  still  Rclling It     ll  appeal
t hat the resturant man and Ihe dm
Poieible  at 1200 a   Year.
————-.—-—■. lf>21
THE BRITISH COLUMBIA RETAILER
433
giat, from whom he made his first
purchases, had pressed him for pay
hunted until he found two cheeks, who had been a chronic offender for
_,,,.,           .    , ,M,,h invalid, and both dated after so long that he had established liim-
,,,",,,   ul  ,l,"l "I'     Z°   a     B} the the thiltv days of grace had expir self as an institution.   lie had been
>,,ul,,'V";"i         wn«ten two more, cd.     The,,,   with those cheeks, he drawing invalid checks for years.
raN,,/',|1 ,,l"m   ,!l.tW"         ' ,,la,'''s* wenl lnt0 cour1 ;,s the complainant Sometimes, when closely pressed, he
,|s"' ""' I"'" 'Y° ",ll)lk" ^ro",! behind a prosecution that had for paid them; many times his opera-
the lu'st  pair, and later had written lts  object   a   jail   sentence   for  that lions had been allowed to go by de-
s"n ; '•*"■' i"',n'   "il",, for ♦S   '" well-liked young man. fault and the losses had been charg-
I'ny the ser I nan. That  was the beginning-   Other ed off as bad debts.   That imagina-
|h"  l!,v*   ffcretary  ol   the mer prosecutions,    just    en   agressive, tive individual went to jail,
chants    association  knew   of thai against other check writers followed       Topeka was "cleaning up." The
loop-hole   iu   the Kansas statute that first one,   One   another typical cleaning-up process is still going fpr-
tltnl   iInn* day  saving  clause.    He case   was brought  against  a  man ward: and it has produced results.
TRADING IN THE ORIENT
Interesting Sidelights from a Well-
Know n Vancouver Merchant's
Business Trip Abroad
Sim > ii ich controversy is taking
placi relal > ■ I o I Iricutal immigi a-
lion, a feu general remarks in re-
fei - nee to I h it nta ti adiug by I'. N.
Dall liftiil of thr Dall Real I.ace (jo.,
(irauville Si \ aw ■• \\ • r, w ho recent
ly ret hi lied I com a business trip to
the Orient, ma* be of interest to our
i e idem
I mdiiig at Vokohama, Mr. Dall
jtuirneyi I lh< net1 by wa* ot Korea
through    Manchuria    in    Northern
i     ina,   pill   IlilKltipt   hand made   lacs
and pmbrtiideries Sou!,! again, via
Pel in. Tientsin, and Shanghai to
I Ion i* Koug Mi Dall returned home
aftei h ■ *' v esfnl I rip us far as
business u .is coin (Tiled.
Barter System Still in Evidence
K. fen inn In thi1 avi i uge retail bus
nirvs ni I hiua, Mr. 1 mil stated that
ihis ,s in man** instances Ktill eon
dm ted on thi * barter'' system. that
is to sa\ there appear to be no fixed
pro. s   and 110 price tags for custom
ers lo search for. indeed price and
\ alue at em to bear a very distant relal lolislilp
The Dall Real Lace Co. Ltd.. 615 Granville St., Vancouver.    The,
after-hour brilliancy of this store-front is producing results as an
incentive to future sales.
Trading* Relations appear, therefore, that Canada is not
.    , . fully realizing the opportunities af-
I he  attitude  oi   the  l lllliese  liter-      -     -  •■
 I The attitude of the Chinese mer- fordii(1 fm. oriental trading, to the
■ ''hauls, Mr. Dall remarked, towards s,mu> (ixt(i|11 ,(s t,)(i rnit(1(| $t.Ah% mi[
The   customer   upon   asking   il'" the Canadian trader is most friendly, naturally this fact is deplored by the
\o\rr of a certain article, is prepared am] 11*<-\ seem to fully appreciate the Trade Commissioner.
to be not with an exorbitant quota- difficulties experienced through the
tion (especiall) if he bear an) rescm- inrush of coolie immigration to Can- Labor Conditions
hlanee to a tourist   and proceeds to Rda and Europe.   These higher caste
deal with the merchant, who invari- Chine8e merchants are a courteous. Asked regarding the current labor
aid*   reduces h,s figures one third, kindlv and intelligent class, scrupu- wage-scale m China, Mi\ DaU replied
am| pven on- half ere the transaction |on8lv' honest, and they expressed sur- that   the  average  worker  receives
j,  poncliuied       Thee arc however. pHsc to Mr. Dall that more trade :s from $15 to $20 Mexican dollars a
three lai icpartinental stores con llol forthcoming from Canada. They month, and since   a Mexican dollar
dufitwl   linoil   up to dale    American ,,sk •• Wliv do always the Americans is worth but fifty cents in ( anadian
principles will, branches ,„ the tar- Comc to sell, and Canadians to buy?" currency,.it is easly understood why
L. -itiM, which are doing a thriving -a remark of Dr. Ross, Trade Com- the  coolie  leaves  China  to make
L8j„esa ' missioner for Canada very much im- "plenty monee    in Canada, and re-
i            minldh nrcssed nic in this connection," said turn home to a lite ot attluence.
0tmton   m  partjouiar,   „ .amdl) ^f8*yieT\l\"\,T -          '  have Mr. Dall speaks highly of Sun Yat
b< »i„, modern,,,!, and  magi fi* Mr. Ball.   Tt               ™*^™<l re. S(,n. th, new p,,,si(l(Mlt of Southern
:::v';.\;u":';;;:w:.li!v:*7ni:lv:; V;;::1";^:^ :z^z"iiiJ, § ^ ^, ^ ta L-* endeavoring I
434
THE BRITISH COLUMBIA RETAILER
Scot,.,
to bring about the moral transform*    there tram formed into delicate, got*, against M3,000,000 five years befo
tion of the territory under his juris-    Bamer designa,     No machiuery is and this valuable businesa was ha
,. .. used in this lace making, and it seems led through the retailers of the i
diction. ,•■ ,    ,     i .I ii i i
incredible that human hands can tn- ti*   ami liiKposeu oi, IU large mens
eomplisb. such wondrous work. lire, i<a the American woman.
On leavingj the writer was assured       The men spent some mouo*i on Iu*
b*  Mr.  Dall thai bis business, on uriea a** will, for 111,554,000 repn-
account of bis well established eln icnted the value of the pipes mai
enteie.  was unite  satisfactory,  a! factured in the country, aa against
thetie-h  he looked  for further  un- M.220,000 iu the previous period T
provemenl    during    the    cooling tt&eeo was worth ♦2.'t8,83D,OO0l and
Mr. Dall has 1 u actively Cllgag
ed in the real lace business in Van«
coiiver for some considerable tune.
montl h
ei gars and cigarettes brought * N
J , | ■ i . H N I
AMERICAN SURVEY OF FAC
TORY OUTPUTS
American women spent  * 7.'»."»I "J, -
000 for corsets in 1919, that lw ii - the - atented a lube a ith a '•
value of the output of 1"*** factories    ing end tha! rests again**! th
and almost double the valui ot tl
output of 167 plan's Bvc years b<
'ore, a cor ling *m ci iwus bureau ng        S*»ti ■    uthi
ures ■•   ■•,—* *
Dressed furs which went to di       cselamai
orate  the   American   women   were    i  ••       ivinj
worth ■■*-20,421.,mhi aud thii turn was    fi ■ *•   in ei
and  S visit tO his store and  work-     just about tell 'inns th.   *     .•  of "        i      •   |   (he  i
rooms is a revelation.   Linen from    product foi thi   !''ll perio<l      Km-    his sal ifa I
Ireland  is sent   over to China,  and     goods   Were   Worth   M"s."'• :.'''**'   M     th - find     ha
C. N. Dall
|o prevent  large windows being
' uttered hi stn 11 jari an invt i ■
Ai.d absorbs * |brat nois
Son ,   ml]..- iti< i si   that tl    first
■•   it rsi '  • langl  at all, bul n
ptclai    *        f ti   imph,  i'! cl il
mai i ing   emerged    i   tori
fi  *• neoiintrr uitli Ins -
of an«
Insurance Pitfalls
An Interesting and Instructive address by Howard 8eabnry, Vice-
president Northwestern Mutual Fire Association, Delivered at
the R. M. A. Convention, Duncan, B. C. Jnlv 28.
After eulogising the Bcenic beau
ties and industrial possibilities of
British Columbia. Mr. Seabury's following remarks, relating to insurance misunderstandings were followed by his audience with close attention :
"Do you as merchants of the gr< at
province   <d'   British Columbia ap-
ju'eeiati; the advantages which are at
our door and are unknown to the
erchants iu other places'   Do you
realize   that   you. as   individuals
should  expect   more  of yourselves;
that you as an organization, should
demand of the Retail Merchants' Association of British Columbia, that
it stand first among the Provincial
Associations of the Retail Merchants
of Canada.
1 consider the Retail Merchants
Association Of Canada, and  I  make
this statement advisedly, to be the
greatest Retail Merchants Association in the world today. The very
fact that you have attained this
leadership; the very fact that you.
as an association, stand out distinct
and alone in your superiority, de
mauds of vou that  vou fail  not   in
y«<ur pur|>oses,    Th it j ou tali
bad iu thu great continent m solving son.,   ol   the    greal   i onomie
questions envolved m th«- system of
distribution,     in   my   mind,
should have a National Committee,
composed ot one memhei from each
Province whose specific dut) should
be to work in conjunction with the
pxecut ive officers of thia  A wo
tion, to provide and p. rfci' a fault
less system of distribution to be
maintained   through  your  good  SCT«
vices between the prodm 11 and the
consumer.   Bverji polith -il and » on
"inic battle in the histor* of UlC
world has been founded upon the alleged corrupt system of distribution,
It  is the duty of this  Ass.,eiation,
standing as it does without a peer, to
teach the world of merchants the
true principle of organisation success. No organisation can exist, run
for the special selfish benefit of an*
one of its  individual   members,  ami
you as individual members will i e
eeive your separate good from tin- or-
ganization in proportion to the un
selfish   effort    which    will   contribute
toward the upbuilding of your organ
izal ion,
Org*!     it ons  an   n it   a id
rait]     it i      ■        k ft
ahi ad    Whi n ■ \ en one w oi k i .
■• mi   i   ■   ••   roii i an raise uny
• ni *..' ion from thi   h 11 uid ***h*>h
) OU   mai •    ; our   s« para'e   stake.   '.'■
: •   ..*■ '    : ;       >,*.   v. ski    OH*!   '
, i an fi ■! satisfied I ha!   ■ ■■ .
•.'.    ing nearei and nearet Ij at still
of  orgaui ■ d   ;   rfeetioti   w hieh ih'*
world expects of you. We cup*  I the
Ht tail M«i I ant a of I 'am la to lead
I ti*   a a)   to an un* '. -;   m t n ■
Over tW'Ot* |*ears ago son;- busi
loss men of Seattle, disgusted "Hi
high eOSt of insurance   in  ••'{>"!
sted thr Northwestern Mutual I '
Ktrnoi ial on.   D receh ed its author
on     April     16th,   1901      It
was founded upon the right pnnei
pbs by the i*n*ht men, for today W<
tind about  Ti'."**** pri ferred policy
holders with pr-ferrcd insurance Ol
prefemd risks    Cp to thr first ol
this year it had paid M, 150,000 in
losses and had saved and returned to
its policyholders over |4i000,000.
There are four kinds of insuram i
organisations Mutual, Btock, inter
Insurers and Llovds,   The atruggl'
m ih.. insurance world today on tin
p.ii 1 of Mutual Companies is to ftll
nisb insurance to policyholders ni
•he greatest amount of profit
The high cost of insurance is the
simple  direct, natural, results Ol Sei
Vou Have Not Read Thle Journal, Until You   Have Studied the Advertisements. 1921
THE BRITISH COLUMBIA RETAILER
4:15
tishiiess iii the system of Us distribution.      *1 oil   arc   the   consumer,   the
insurance organisation, the manufacturer or producer, It is a necessil\
in the businiwa world which needs
no financing h* a large number of
agents in ever) towu, It is m>i nee-
• ssary to build warehouses, docks
ami place ol storage,
Insurance is a contract indemnifying another against loss i>\ ;i certain
specified contingency, I have been
aaked to talk lo you of some of the
pit tails, some of ihe misunderstandings which conic up in 'ins insurance
contract which while not preventing
you from paying a good price foi
your protection, at the same time
prevents j ou I rom roceh ing the
ittoue)   j on   h. hes.   due  to  * ou  it,
event   of ji   loss
IV falls m tin- insurance contract
itself are the direct result of misun
demt a tiding, Maui times vour insurance is handle.j by s.i man* moil
for so man* companies that no one
agent 01 ' ompan*i has any know
ledge BI to h<>w the other contract
of insitranet is u nt ten.
See ti, it that pup man thorough-
1* understands your insursuce wants
and make him responsible for all pol
ii i s w ritten,     All conlracts of in
Biirance musl  concur with one another so (hat there are no conflicting
conditions    Then  are some s| ial
features n! th. contra t of inaurancc
to ** hieh I ** ant to i all j our special
a t' i I • * i •| |1
All policies .should recite specific
amounts each on stock, buildings and
furniture and fixtures.
The conditions surrounding the
property insured should not violate
any of the warrantys recited in the
policy.
All policies should concur as to
amounts, conditions, permits and
v.arrnnties.
If more than one policy is issued
on a property, each policy must per
nut concurrent insunnce.
If the physical hazard of a risk is
increased by any means, within the
control or knowledge of the insured,
without notice to company, the pol
icy la voided.
If the insurance is on personal property and be or become encumbered
by chattel mortgage, without per
niisnion on the policy, it is void.
Where insurance is on buildings or
contents, if the loss is caused for the
want of a good substantial brick,
stone or cement chimney, the policy
is void if it can be shown that the
assured knew that the chimney was
in an unsafe condition or improperly secured
Fifteen days are allowed each year
for alterations or repairs, without
permission from the company, otherwise, written permission must be obtained.
If assured carries insurance on his
property in one company, without
notifying the other, even though it
is not fraudulent, he is only entitled
to recover 60 per cent, of his loss.
Insurance companies must be notified of the subject of insurance, or
the policy will be void.
The use of gasoline, benzine, benzole, dynamite, ether, fireworks, gun
powder exceeding 25 pounds in
quantity, naptha, nitro-glycerine or
nthcr explosives, prosphorus or petroleum, or any of its products of
greater inflamability than kerosene
oil, without permission will render
the insurance void.
Policies do not allow kerosene oil
in quantities exceeding five barrels
and do not permit this to be drawn
nor kerosene lamps to be lighted only
by daylight or at a distance not less
than ten feet from artificial light.
A building insured shall not become vacant or unoccupied for a period exceeding thirty days without
permission attached to said policy.
The insured in event of loss must
use all reasonable means to save and
preserve the property at and after
a fire or when the property is endangered bv fire, in neighboring premises.
Losses of accounts, bills, currency,
deeds, evidence of debt, money, notes
or securities are not covered by ordinary fire insurance.
No insurarae policy will pay beyond the actual cash value of the
prooerty destroyed.
The entire p licy is void if the insured has concealed or misrepresented, in writing or otherwise, any material fact or circumstance concerning the subject of insurance.
All insurance rates are based upon
the theory that each man will carry
insurance equal to 50 per cent, ot his
value Whenever a policyholder will
ngrec to carry insurance equal to the
amount of 70, 80 or 90 percent, of his
values, it has bemi found that where
the protection will warrant it a lesser
,.;lte can be charged. This furnishes
an excuse for agents to make tin1
statement to his prospect that if he
u ill parry RO per cent, co-insurance,
he .an save him some money, neglect-
to explain to the assured what
comes a co-insurer with his insurance
company. A man with a $10,000
stock agreeing on his policy to carry
80 per cent, co-insurance, agrees with
his company to carry at least $8,000
insurance on his $10,000 stock. In
event of a loss if it is found that he
has $10,000 in stock and only $7,000
insurance, he becomes a co-insurer iu
the amount of $1,000, in other words
he has placed $7,000 insurance with
his eompany or companies and carries $1,000 insurance himself. Now
in event of a total loss the companies
will pay $7,000. hut in event of a
partial loss the companies would pay
7S of the loss and the insurer would
stand 's of the "loss. Many merchants keep themselves protected at
all times over and above SO or 90
per cent of their values and should
take advantage of the fact that they
are carrying that amount of insurance am! should enjoy the reduction
in rate hut it should he a criminal
offense for an insurance agent to attach a co-insurance clause to a policy of insurance for anyone without
thoroughly explaining just what it
means. If co-insurance is written
on one policy it must be attached to
all, for all policies must concur in all
special agreements with the assured.
WELCOME   TO   DOMINION
OFFICIALS
Executives and members of the B.
C. branches of the R. M. A., who recently availed themselves of the opportunity of welcoming the visiting
Dominion officials of the Association
unanimously assert that the addresses delivered by President J. A. Ban-
field and Secretary E. W. Trowern
created an impression which will do
much to enhance the progress of association activities. A resume of the
various addresses of these officials
will he presented to our readers in
the October issue of the "Retailer."
m
ihi.. means. If a policyholder agrees
f0 carry an amount of insurance
Pdun] to RO per cent, of the value <d'
■ neglects to do so,, he be-
to
nc
WINNIPEG CONVENTION R.M.A.
• The most successful convention
in the history of the Association"
remarked Secretary (J. S. Hougham
who recently returned from Winnipeg.
The convention endorsed the trade
section idea and a programme is to
he designed for the coming year
which will simplify the work in this
field of endeavour, and offer even
greater benefits to the various trade
branches affiliated with the Association. A feature of the recent convention was the enthusiasm of the
Winnipeg Retailers and the large
percentage who attended the various
sessions. 436
THE BRITISH COLUMBIA RETAILER
Send
R.M.A. Activities During the Past Year
Activities of R. M. A. Executive During the Past Year Outlined by Geo. S. Hougham. Pro
\incial Secretary in his Annual Report Delivered at the Duncan Convention July 28, 1021.
At the Provincial Convention K.
*M. A. held at Duncan, duly 21. 28,
Geo. s. Hougham, secretary B. t .
board in reviewing the past years
endeavours   and   accorapliahments
said in part : —
Mr. President and G*ntletm n.
in presenting the following resume ol
your Association's activities tor lbs year
ending June 80th, I would wish to pre
face by asking you to ^t*»- more than
passing consideration lo some of ihe con
i lusions which I propose lo plae. before
you. ns the result of secretarial expert
ence during the last two \earn. 1 mention this so thai if there ar<> any points
or differences they may be taken up properly in committee and wise decisions
arrived at
Obviously, the hr.-t Question which a
secretary is expected to answer in connection with organisation work is as to
whether the membership has Increased
or not since the last convention, in this
connection it affords me cooalderablc
pleasure to be able to announce that our
membership now stands at ''•-•'., members
in tin1 province, ''il of whom srs In
Greater Vancouver and th«- balance of
r.ti scattered throughout the province
The total membership of 883 is represented in 18 branch**** In good standing,
whi'-h shows s net increase of 193 members, and an addition of 6 organized
branches since thfl Convention of lfi-'"
The organized new branches are Penticton, Abbotaford, Ladysmith, ( ourtena)
and Victoria, one branch, that of Merrill
has absolutely ceased *<» function since
our last Convention, while South Vei
miner membership is now Incorporated
Into Greater Vancouver
your Association is now in somewhat
the same position as a husiness which Is
expanding out of all proportion to the
capital Invested in it    Two yean ago
your Association was m a comparatively
obscure position Todaj it Is recognized
as a factor in merchandising and if regarded   by   other   publb    bodies   with   a
very large measure "f rasped    it nc.
eaaarily follows, however, that with an
increased tm inbersliin comes an iocreas
ed re^ponslbtllt) The new memhen
who come In know nothing of ths bis
tory oi the Assoi latfon, nor of the hand
Jeans under which it has worked and mill
continues to operate. Btoch members
come into the organisation In the belief
fh«| it is capable of doing very wonder
ful things, and where this idea is shared
hy | croup who are intent imoti »b<- solv
lm.' of some particular problem Incidental
to their own line of business, 'hey oper-
ate under thr. Imnress'on that the organisation that fhev have Joined is a wealthy
Influential bod-, with large reserves al
Instant command Further, such mem-
!■< rs knowing little or nothing of the In-
fr'caeu'H of organisation nxpecl results
n-PHio.i.t. which c»n onlv be accomplished through months or possibly years
o' consistent oalnsstaalna effort    When
these MPonle bei*in to discover that re
to,Its do not come as they have figured
simp)] because tht) havs paid a year's
membership fee. the dlalUusloamtnl re
suits in a critical mental attitude, and
much valuable tunc has ». he spei I a
explaining aura) a disappptetmeal das
to their own ignorance    "four Secretarj
has seen SO much e*i«!e»«e of this km!
thai he is forced to the coociualon thai
a mere membership increase i* not sec
cssarih  in Indication of real progress
There
arc
evidence that tio-mtwr*
have jomed this ergaalxation wtthoui Ias
faintest understanding ol what the)
were doing, or evee ol their prlvtk ..*■ as
members, which means thai we havt
somehow failed to establish lhal per*
tonal contact with the individual mem
her which hi ths secret of Association
fU|rce-Oi       \\ <■    ■■■ •   !   ,l   r«'pr>' «.■!)! at i* e   info
a territor* either Invited or otherwise,
and a branch oi tae Retail Merchants'
Association Is formed We sttempl le
establish a lose of communication he
iween th* office and the individual mem
ber through lhe
iv. mitr off,, em
hut in only a verj few cases Is this r»i**^
tuci essful    For some reason <»r res
the   '...as   hran<b   fails   10   fUncllOO   and
when ths cases ar.- Investigated \f Is dta
ered thai ths Individual member hss
md> a oo vagus conception of what a !>
membership  in  the   Association  fail*
i ■ ,i" ■<
AsSOelation  Development  muit  b«
Remedied,
Some rented)   will have \a "■*•  fom '
for
arj
> j,,,
' r
this condition and ll la your  -•  rei
• opinion thai !'><• re, ••'■ li*'» along
th
d.
lomn
,.t
• i
'. n i ilvitj plus «• r-. •■ lo ' «• in
Idual member rlgbl in hi-* own store
p)a< •'   ol  busli e»s     As  e, j ten <■   in
itippon ol ihi
tion our - *;••
onrlusioi   ! »oul I met
i. i  .n < oi section a Ith
the formation and the WOCfe Of 'he  pr<
vim ial  Automotive  Section     This  *••
tion Is todaj the most active nod agres
slve anil of ths n i   Board   Ths •■  d
lions under which these men formed i
trade section of the it  I    Board wars
sin 'i as to demand concentration and con
tinned  attention    The)   hsd  ss!
have ,-» specifli set of condiiloni u\ their
own line ol business, of the mosl ij  •
rated character, which can onlj be rem
odled    b>    representative  organisations
.I'd because Lhe difficulties surrounding
■in* line of business are men as to be
Province, and tven Nation wide, no local
branch can be of an* use lo thorn     We
need to commercialise the  Association
idea and sell 11 to each Individual tins of
business la i pra« lb at manner
in offering these conclusions l do nol
wish to minimise the wmk of ■ local
branch where men in active, I would re
iterate, however, that *er> fen of our
branches an reallj active and because
they are me functioning thoj are making
it harder (o carry on lbs work through1
out the Province i have uked your at
tentlon to the foregoing extended de
tail, because the dividing line between
aucceas or failure in „„ organisation of
this character ih a vers narrow one, and
our Association would now seem to ba
la •» position in which it is aeceesar* i
those forcaa, which ws havs built
fhir* province al amis tremeodoui >\
dHur»* of time «t)d energy, should b*
aoildated, *<• a** to obtain the maxim
r*»*mlf of efoeierw >  al the minimum
expeosi    v would seen tn roar *.«• rei
arj  thai whatever else *»ur commiu,
may do trill* thia repoii the-, should ret
(••ntrate their alteotioa upon discover i
wa>»  and m«*an*i of  strengthening
weal apod la our organisation <*<■ u ■
'■>  oitin  ".<' < sear}  !•» alter Ins
• .■ os li io dolm    s havs now to I •
repon upon tax  s< I tal i ••;■>■ .' ihe
Kr -v m ial 11 ird   'uriag lhe laal twt
mi ntbs  and ta order to have thing*   •
their proper order I will     mmenct   i
the resolutions nv; wen  passed «' U
la**  rronvl*>«'tal < on vent J
Am«-\<Jnnr«t» to Debt!  Act
Thhi asked foi an 'i-i'^'nu to tbf to
tachmeats  od   Debts   \-   which  wo
- ■ .   wage earners *h.> re..-i*-'=! the r
tlary at mot    fi - | i#bI inu-t ,A:» ■
ihlrtj days a th e -: • i  -. ■    I ihli \ i
The    imendi »»nts    ** hu h wptrt
were granted  hj   I •■ Ooven mem   snd
passed hj ths House wtthoui s diascni
Ing member     p  Is not  possible to at
ta* h wages pa sh •   a' Intervals of   ■
s s* * Of - '*■     v siighi rahw  a I i sj
tHordetj  »age earners »«« tn
t totted la las Amendment a' ihe
gestion of th?«  Aaaoi .a' on  whfch  '  i
that ih« ■ 11 •    ■      h ' • rn» stand
ths  Act *a«  inadequate, lo • ivei i
ieoan< «■ of dependents
Dealer'*  PfSjfH   on   OOSWllna.
Thi« a***r<i thai las manila of prodi *
dealers in $m I      '■ ha la re i
Thi« •   "     *     taken to tiw floor ol the
I      ;■    | reotioi      ■•'.•••   soon
thereafter an Increass was granii
;hi*  has  subae^)uen(i)   been  **uh*ira«n
and 'm *!>'» of ths fan l <*u' thi
Pas   •  gasoline ha* ai*o been Incn
the position of the gaeolti c dealt
had  er ever.  wnr»e  *han  U  w,»«   i'  '*>'<•>
tim«' I ial ■< c ir
WrtatatalSfl  SelOng at  Het*,>l.
This Instrui led your Kv< otiv« io • *
• r .».». ;t* futlaal  rw»»<r» In prevent
wholesalers, manufacturers or iraportcni
■ ling in din      ompelilioa with th** n
lailers t<» consumers    Conslderabk   ■
f*»rt has beeo expended in givini sff<
to >h«- wlahes ot your Association In thi*
r<<*|M-» t. ftrui wherever th*' i*«u«- bas >■^
reientlessl*i followed a lark-*- measure nf
aucceas has resulted    Where fscts havi
been  supplied,   and  tt   has  heea  made
plain to the offending parties thai iti
\'..„.. la tion will nol stand for thi* ui'
competition, ws havs been able lo r
'■ r d.'innte progress    Ws hsva letti i
Ale from members in countn dlstrl
evnresslng appreciation, an*! th*r*  i-> ,
obligation t!w»t you cao lay bp "
office that win ha discharged with great
er pleasure than to t*«k«- up this que
Hon    it must i.e remembered thsl *<
are all COnSUmSfS     ' 'nfoi fiinateh  fl COI
siderahls number of our retailers
th* ir   Hiaiutt   um retslien to petrsusd*1
Deal With Our Advertiwr.:    They Make This  Official  Publication  Pos.lbl. st 12.00 a Y.sr. 1921
THE BRITISH COLUMBIA RETAILER
437
wbolesala houses to suppl) them with
gOOda al   wholesale  prices   tO  which  they
are not entitled In so doing ihey place
the wholesaler or manufacturing house
In an unfair position, and further, they
iire  not  true  lo  their  Aaso lation  idea
Amendment to Bankruptcy Act.
Called for Amendment m bring farmers within 'he operations ot the Bankruptcy Acl 'i its matter was taken to the
Dominion Convention, snd we will expect
a report at this years convention at
Winnipeg Up to date, however, we have
no record as to its over having been
oasaed,
Collect on of Luxury Tax.
Thin resolution endorsed the recommendation ol the Dominion Exei utive
Council in connection with the Luxury
Tax. and called tor th*- collection in con-
nei tion of ths* lax st the sour, e of sup
ply, This matter bas alreadj been dealt
with i» your Preaident's report from
which it win have been seen thai the
recommendations of the km \ of l anada were accepted t>> th<- governmenl
and incorporated Into this {rear's Budget
Freight Bills.
Thi* dealt with manufacturers, particularly in the East, billing shipments to
retailers in thu province In an Incomplete manner, therehj causing additional
expense nx\<\ in* onveniem • to onslgnets
This matter was taken up with the Man
ufacturers' Aaaoclation and s letter received over the ilgnature of their transportation manager lo the effect thai b
bulletin would be senl oul to manufacturers requesting them to exercise more
* ire in making up consignments for this
I an of i anada
Per«onal  Property Tax.
' ailed for th. elimination of the per
none I proper!) tax \ promise was made
t«> the Minister of Finance to different
pubis, bodies that this tax would be <l
(initiated, but lo dttfe it *tiil remains in
view ol the feel lhal there Is lo be a
special  Pall  session of the  Prorin ial
Hon**- thifl *<at  particular))  tO deal with
taxation, it would se,ou desirable for this
convention to again consider this matter, and Instruct Its Incoming Executive
as to («>. wiahes in this connection,
This being the business taken 'arc of
at th*' 1920 onvention to a cloae, and I
ha*c now to report upon other activities
of your Provincial Executive as distinct
(nun i 'onvention resolutions
Misleading  Advert sing.
Earl) in the to soclatlon year a resol
ution w.o submitted by the Nelson
Branch of the it C Board, asking that
misleading statements appearing In the
press, relative to Retail Merchandising,
be met with effective reply it is unlikely
that th** membership have any con option
of the magnitude and Importance of tho
task tboy ask lhe li C Hear.i t<> undertake    it appears to your Executive thai
this kind of thing comes within the SCOPO
of Dominion Board action, and would nee
esaltata the creaticn of something like a
Presa Bureau In connection with our Dominion Hoard activities to give out from
time to time acurate information with regard to any phase of retail m,*r
chsndlatng,  which  was the subject  ot
press comment or controversy. Our Pom
inlon Secretary, Mr. Trowern, has made
several atempta to meet this situation,
and lias challenged the statements made
upon the floor of the convention by the
American Federation of Labor, and a general statement laued by the general manager of the Merchant's Hank. Question-
aires arc now being circulated from Mr.
Trowern'B office to the various Provincial Hoards seeking accurate data upon
which to base b reply to the two statement,! referred to, This is In the nature
of research work, and calls for careful
analysis and the expenditure of large
sums of money in stationery and postage,
which though perhaps intangible, it is
vital and necesary work, and we need
more o! n rattier than less.
Commercial  Education.
It was an instruetio/i from your last
i onvention through your President's recommendation at that time, that this Association should keep alive the question
of Commercial Education In this Pro-
vlnce, It has been Impossible to do anything definite along this line owing to unsettled buaineaa and financial conditions,
bul your Association was represented by
vour Association secretary upon the deputation which was brought together by
the Kiwanis I tub Ol Vancouver, and
which waited upon the Government urging upon them the necessity of moving
the ii C. University to Point Grey In the
immediate future. Vour secretary took
the opportunity to refer to the Association's position with regard to Commercial
Education, stating that one of the reasons
that the K. M A. was seeking to he identified with the movement for adequate
facilities for higher education In this pro-
vim e was in order to pave the way for
thi establishment of a chair of Commerce at the B. C. University.
Retaling at  Wholesale  Prices.
An Isue to which your Executive have
given a considerable amount of thought
and time was the mater of a certain packing company, operating a grocery distributing house in their packing plant there.
and circularizing the residents of the
okanagan   Valley   appealing   to   them
to   buy    groceTte8   at    wholesale prices.
The packing company were controlled
b) **hides ile grocers In Vancouver,
and II was with those people that
th.' matter had to be taken Up,    It took
considerable negotiation to deal with this
matter, but tinall* we were entirely sue-
ceaaful, and  the packing company has
now definitely < eased to do business in
the manner indicated.
Fire  Loss  Investigation.
Another issue which occasioned your
executive officers many hours of careful
Investigation was the matter of the tire
hss sustained by one of our members at
Kelowna, In which unfortunate differ
ences occurred between the insured and
the adjusters for the Fire Insurance Cos.
Your executive were asked to act as arbitrators, and brought down a recommendation which was accepted by the insurance company, but declined by the insured and also considered to be inadequate by the Kclowna branch. It would
s, cm as it the matter was now beyond the
scnp.> oi* your executive nnd can only he
properly settled in the courts.
Proposed   Hardware  Club  Affiliation.
Upon the invitation of the B C, Hard-
wan* club, your Secretary addressed
their annual Convention In February this
year, with a view to having them become
a trade section of the B. C. Board. To
date nothing has been accomplished along
this line, beyond recognition by the Hardware Club that the R. M. A. has done considerable valuable work for the hardware
men in this province. As a recognition
of this servire, the club forwarded a
cheque for $50 as a contribution to Association funds. There are no difficulties
from the point of view of the R. M. A.
which could not be overcome, and so far
as the club itself is concerned its membership would obtain a service and enjoy
a protection as members of the R. M. A.
which they cannot possibly get now and
could in addition get all the services
which they now have. There are so many
single line associations whose activities
are confined toone or two special services
and who are neoesarily restricted, first by
the lact that they are not incorporated,
and secondly because it is only an organization such as the Retail Merchants' Association with its affiliations and service
departments that can be made to properly function for all retailers at the minimum expense. At the moment there is
nothing that can be done to overcome the
situation, because there is always a tendency on the part of such organizations to
resent any suggestion for affiliation as an
a'tempt to steal their identity. We can
only hold the door ajar continually and
demonstrate service when given an opportunity.
Affiliations Accomplished.
We were able to do this for the bakers
of this province, and they are now with us
almost to a man. We have done it with
the automobile people and we are doing it
with the grocers, all of which is a further
argument for the development of Trade
Section work, which has been the subject
of comment already.
Grocers' Provincial Convention.
In this connection it is in order to mention a Convention of Retail Grocers which
was called together in April of this year
upon the invitation of the Vancouver grocers. Gratifying response to the invitation
came from the Interior, and the meeting
was very successful. During the convention session a joint conference of wholesalers and retailers was held at which
several outstanding difficulties concerning the retail distribution cf groceries
were gone into very thoroughly. In connection with the question of price maintenance, a declaration of policy has been
circulated among the retail grocers of
this province, asking them to pledge
their support to any manufacturer or
group of manufacturers who would protect the retail price of proprietory articles. The declaration was very extensively signed, and negotiations are now
pending between the manufacturers of
food stuffs in thi« province and the com-
mittce representing the ravers with a
view to putting this principle into practice.
X. s. F. Cheques, Fraudulent Advertising. Oriental Immigration. Selling
Merchandise at less thr.u cost, Inspection of Weights and Measures-, having
the net weight of all commodities stamped on the oackage at tho factory, arc all
subjects which have received atcnl'on
a* the hands of your Provincial Kxccu-
t   '0
f. r ental   'immigration.
!• might however, he stated in con-
noctlon  wiih  the  Oriental immigration lis
THE BRITISH COLUMBIA RETAILER
T
j.-sucs that the Asso* If, '0 I has p lie
I :>s.ut  a*  .ai   as  it  COUld   go  in  dealing
v ih this .luostlou in so far as demanding the exclusion ot 0»*<cn*al    in  the
future is oncerncd. Th.9 matter has
! * i ome a nnHonsl laau-i so u«r as the
n- ail Merc.u ts* Asso ia I 1 Of I .tn.*'a
ran make   . so. and I ha* I With BIS Cl 1
*e.>  of an i xchange < •  * iblcgrnm-i  '••
tveen our Dominion Sevro «.    and thi
!lontreble   Arthur *tfeigh«i*i ,;t  Loudon,
-.'.'ltiii WOUle s' em to I)-- th" last word
oit Ihe subject for th. time being The
< Tiootal is with us as a fa* tor not only
in retail merchandising but in everj
other phis*- of commercial activity, Bo
'ar as the retailers are concerned his
presence among tis constitutes a pro!*
lem Which must be met without passion
or pn judice and must be considered < on«
stun ti*ely. Your secretary, during the
year 1820, spent considerable time in an
endeavor to obtain an amendment to the
earl) (dosing by-law covering retail
grocers tor the City of Vancouver, and
after some eight months' **ork and the
expenditure   of   considerable   money,   j!
was finally discovered that such an
amendment could not be paaaed for th*'
simple  reason  that  aproximatel)   one*
third   of  th«-   retail   grocers   of  Qreater
Vancouver an- orientals, whose signatures could never DO V < ur«-d  to the j<e"
it inn. which is necesary in o**«der to
change    an    earl*    closing b> law     The
same condition applies to the merchant
tailors and approximate!) SO per cent
ot this busines in the Cltj of Vancouver
is in th*- hands of Orientals Then- are
a great many angles to this question,
and ! would ^nu-L-cst that a committee
who handle resolutions will giva most
careful  consideration  to  whatever  sob
ution the* propose to meot the present
situation
Range of  Work  Covered  During thc
Year.
Th*   foregoing is an attempt to deal
with the outstanding features ,,f Asso
elation   work  during   the  last   >enr,  and
your leaocfattoo has covered a *i*r>
wide ranga of subjects, everyone of
whins  calls   lor careful  consideration,
an*! unremltlng attention ii would seem
to be m order to conclude  this ref-ori
b)     quoting    some    StStiStiCM    Which    wii!
perhsps convey t*» ths n;ii-«t *»f the »**»r
a.:.- member sn Ides of ths actual wor*-
in*olved  iti dealing  with  these  Issues
Aproxtmatei)   ITS  meetings  of  various
characters were held, thi* Includes iss
tion meetings and of course the regular
turx heon.    wi'. kl)      Ol    th
Branch    i cur .-*••< retai ■  I
sonail)    pn seni    at leasi
these m<  •"..•.   \om oul .
the * ear rem b* d i total o
soo  or .-.ti average ol •
S.OOO pieces p« r ••   nl      i
to go on record as expressing mj  |
sottal appreciation of th.- *«r> loyal
vice rendered in our office i
ol this kind    There ha* n«-%
time been an)  question "f hi
volume *>* w ofk    Bi erj   saal
discharged cheerful)  and ail
t.f responstblllt)  which i*> at!
Vam "*iV *-r
hews pet
- thirds ol
I  imi'l   for
rosimatel)
itle under
mid deMns
n matters
• r   a'   .u-.»
'; ,t ■■
a i ■ t  in .in  ,\«mm la lion <■"   ■
nvaiiMi
For ih«
greater par? of the time yon have had a
staff al your Provincial office ol '*«>
men and two stenographers hut since
tune 1st ol this yesu ths staff has m»ro
bared its u assistant secrefar) ha*itt£
l *-en -ot-ted and an add I tiegta I Aeon
graph er,  wh*» has  been  employed  lem
poratil) m order to meet g certain
of  work    i   mention  these  tu
paaing, bul f<»r explan ition with r*, •
to them, and an anal) *i* of coat of i
ation sod so on, I would refer i
your Treasurer's report    |g , ...
while recognising clear!) the wi il
tn our organisation both st bead*]
and throughout  the province   i  ,
th.it   the  condition   with   win, |,
fni < d   as   an    laso< lath n Is on
whli b you   as he • m irai   ited
In two rears  di ral ier leas
emerged   from   romparai •■ •
position to lhal of a recognti<Hl •
dy, and th*- Retail sterrhanis   *
tli n •** quote I I  th I • other pul I
and h)  the publti  |sn* ralyl .*■■ ■ »
offl   al mi uthplec*     i the reia
it  i«  ***> ■     . - .-- |   •. -.,. |
i ■ \ ..
resptinstbilti)   whlrh   foui   • i ■ •   * ..
ftk *■** ha•."'*'-'••  ■., i ■       i ,
rtt*e  la   .■ •  ihim   and  ..••-■•■
*h« -.   i",i: '   , «   Anni
I11] I      ^ na|     L 11,
jijs'   noU     \lf    ,1,
agfci       h   t foi
"f    l'     *,  ■•■:     V  .,:   '     '
\.-   s
U .4S   '
ire I
if mil
Lake of the Woods
Milling Company
LIMITED
Makers of
FIVE ROSES
• FLOUR •
The World's Best
Daily Capacity H200 Bbls.
B.C. Offices and Warehouses:
1300 Richards Street 1614 Store Street
VANCOUVER VICTORIA
lyrOfUS snd more paooki ar* asking for siii:i.t.\ B
* *■* *X BRJ2AD || || advertised everywhere, oul
door sad in the publh press Just now, ws are
showing housewives how t«» una more Bread And
they'll a«k for RflBLLY'**** Ha»„ || |Q ,.,„,- note
siiim.i.vs (X DRJ*\i> li icientlflcall) baked undai
model conditions Well rlaen, with gotden brown,
crisp crust, light, fine textured, leader crumb, it
makes return u\n because Its standard never
varies,
It Makes "Come Again" Customers
for VOL'
Shelly Bros. Ltd.
VANCOUVER
NEW WE8TMINSTER
VICTORIA
NANAIMO
J 921
THE BRITISH COLUMBIA RETAILER
439
HINTS  FOR WINDOW TRIM- n* Wl, ,         •     ,     „   ,
n'oo-iiii/e that the law
MERS of     contrasts     in     colors     brings
i "u, the colorings and outlines of
everything seen, the stained and
varnished    permanent    background
The background of u window is oi
far   more   importance   than   most,
no ,chants, or ev.'ii window decora
torn realise. This ,s evinced by two
things. One, the absence of suitable
backgrounds, the other, b\ a niis*
live ol backgrounds,
A background should be attractive
in its.ii, It vhoiiid nol be so attrae
live, however, thai it will be seen,
mi mi red and remembered, while the
merchandise shown will nol receive
the merited attention it should.
Tin- peiiiuiiMiit backgrounds used
in modern stores, especially those
oi expensive woods whose grains
are treated to bring out the b?auty
ol their IllHrkitlgSi are I'l-al.v not
half h" practical rs ,*. cheaper wood-
.ai background painted in the pro-
I . ■ color, Th*' sain*- aim>iii,| »!
In nit**! is nol there, it is true, bul
th*- utility oi tli.it beaut} is tjucs-
tiouable,
Merchants who will argue sgainsl
the uae ol  temporar**'  backgrounds
will spend tbousaitds oi ilollars on
j • ieiiKt*t i*   a hinei w ork for o bsck-
grm Tin *   argue that expense
lu'citouiril* means beauty, Now.
tl ■ i-. . an I • ti" doubt tbai a hand-
sat.!.', finished nice,- of furniture.
and thai s ivhal the background is.
wild be admired for its beauty and
dosi***!
will  probably  soon  disappear, for
IMPORTANT
That you should know we
can   sell   your   husiness,   get
yo,, a partner with capital
or offer for your approval a
list ol stores foi' sale, in and
out of the city.
Writ*' to me iu confidence
what   voll   Iiccd.
C. S. MORRIS
Sales & Service Co.
825 Standard Bank Building
VANCOUVER, B. C.
K em i*!\ constructed tern- (.()|,,r ami size
)*"! at* *>.! !. ground ma*i he admir-
i | foi its svmmctn ot design ami
>••"•: ■ fl ^ mica! ionable \\ Inch
** il! a. tusll) rceeivt the most fa* or-
nole commciu nnd titougbl from the
ngi1 pcraon passing the stori
lhe   reason   that   the   merchandise
shown   in   the  window  is of  varied
l',C
Rill
R. M. A. OF CANADA ELECTS
OFFICERS
■1.  A.  I'anlidd.  Wlllipeg, was rc-
•cied president nl the Retail Mer-
••-■■ *■'— I-"—r ■" ■ •        quants'Association of Canada at the
Phe background, whether it is nn reeenl annual convention. Other
oxpctiaive permanent affair, or a officers of the executive council were
ben ply constructed temporary elected as follows: First vice-presi-
bncking, musl be attractive or it den,. .1. <;. Watson. Montreal; see-
will be tinsiuted for the use intend
ed. If it is too attractive the mer
cbnudise will be overlooked,   Tba
i w .,■,•  stated.     It   eatl
la*!   has he* ti  ! w
not   he  * injthasi/e*.
too   stronc;!\ .
ief--  is  one  other  characteristn
umI     * ice president.    Jack     Wood,
Xw ift t nrrcit, Sask,: third viee-pres-
ident, J. PeWolffe, St. Stephen, \.
I'..; fourth vice-president, T. A.
tract**. Red Deer, Aha.; fifth vice-
president, W. .1. tlopgoode, Halifax,
\. s.: s,\,h vice-president, (I, 11.
Mi Robbie, Vancouver; treasurer,
Henry Wattes. Ottawa; secretary,
K. M. Trowern, Ottawa. It was decided to hold the next convention at
Halifax.
L W.Taylor
& Company
PUBLIC   ACCOUNTANTS
Auditors, Cost Analysts
Board of Trade Building
Seymour 365.      Vancouver, B.C.
No Sprin.es Honest Weight
CANADIAN TOLEDO SCALES
Installed in your
STORE FACTORY
WAREHOUSE
insure
ACCURACY,   SPEED.   ECONOMY
Write or Wire
Canadian Toledo Scale Co., Ltd.
424 Cordova St. W.      Vancouver, B.C.
E. S. CHAMBERS, Sales Agent.
Great West TEA
PACKETS ONLY
No Premiums   No Deals
No Price Cutting
QUALITY ONLY
Western Grocers Limited
VANCOUVHt, NELSON. CRANBROOK. B.C.
a  h,i j ground  should  possess,  lie
si,|* s honul *  and sttractiveuess, to
make ii mutable for Ihe purpose in*
tended, and lhal is that it will bring
• nit   the hues of the merchandise to
l*e displayed, ^^^^^^^^^_^^^^^^^^^^^^^^^_
A  background  i«  unsuitable for
,.    , i ,    . it \    uis,ness   ii hi OSOP her  said   le-
the dspav o   my articles unless il        -v   ""J""     I •       , .  ,     .
will assist* to bring oul the nu.l.I.-*, eentl.v there nre onlv two kinds oi
f ha     -tide      "it causes the oul thoughts     constructive   and    de-
, ,     art ieetobt .fused itruetive    thoughts .Constructv
n        , thoughts are suggestive—they are
Ul""   "!f   PV0. ,'!,N"i'    •   T In        ontimivtic    the** are business build-     Daci ill oxners ami ou,y ine -ju-ju m
••-< Hwplaj il is inefficient, no ma        I       ■ ; .elevating,    himself. The constructive mind sees
'"'• h0*v  «ttr« t,VC "   ma}    r "' : Postruetive  thoughts are pessim*     his own faults and what  is best in
Relf. nor how much it costs the tnei ^.^     mrm{^t    De.   otheP8t
chant.
structive thoughts are knock-Out
drops to ambition; the snake in the
grass that stings the foot of progress. The person with destructive
thoughts is keenly watching others
to discover wherein they were
wrong, lie is looking for the had
in everyone. And lie will find much.
The person with constructive
thoughts is looking for and sees the
good—enjoys seeing it and profits
by what he sees.
The   destructive   mind   sees   the
You Have Not Read This Journal, Until You  Have Studied the Advertisements. 440
THE BRITISH COLUMBIA RETAILER
Antiques belong in a museum
—Not in your grocery store
One of the most successful buyers in the
country said that he always asked himself
"How long will these goods be with me?"
before buying from the persuading salesman.
A good question, a fair one and a safe
one. The successful buyer is a salesman
himself—not an antique collector.
You will find Postum, Grape-Nuts and
Post Toasties in every leading grocery
throughout Canada because the possibilities
of loitering are eliminated and the sale of
every package guaranteed.
For this there's a well-known reason.
There's nothing eccentric about the Postum
policy  of   advertising.    Like
clock work, selling messages on
Postum, Grape-Nuts and  Post
Toasties  appear   in   leading
magazines and newspapers, on
billboards, in street cars.   The
result is quick, profitable and
guaranteed turnover.
fir
Poi,
•oavh-M
c
■ran? 0
• *-m*v-»
S5fc * ■
Canadian Postum Cereal Co., Ltd.
Windsor, Ontario, Canada
t
■,•
■-K
■.
>
0*
. - . ■.-. 1921
TIIK BRITISH COLUMBIA RETAILER
441
C-*hJ      \Lmima
Despite local rumours to the effect
thai staph- foodstuffs are due for an
advance, wholesale houses declare
that such rumours are without foundation, and no general advance is anticipated. True, several commodities ar* showing a stronger tendency, but prices generally are steady,
with many lower quotations appearing since our last report.
Buying is active snd good reports
are tn hand from country points.
Rumours   supposedly   emanating
frmu authentic sources predicting a
general advance in foodstuff quota-
tions. are but poor incentives to better business,
Fruits.—in certain districts, prom-
infill shippers have recently stated
thai the marketing of preserving
(rusts is not satisfactory owing to
the lack nf buyers. They point out
that domestic preserving is nol cresting lunch demand despite the reasonable quotations of berries and
sugar. Doubtless th*- holiday season has been responsible for this in
activity, bul housewives should be
convinced thai if the prevailing favorable conditions arc not taken advantage of now, they arc liable to
face higher prices for jams and
canned fruits and vegetables.
White Beans.—Showing Btronger
lendeucv,  advancing  to  "»1j  eents
since last report.
Broom Corn.—Reported easier, A
reduction is brooms may be looked
for in th late fall
Tomato Catsup.   Opening  prices
show r reduction, *\,ih Clark's quoted at *■- 'Hl. being a sixty cent de
crease from former figures.
Peas.— Dried geen peas have advanced 01 ut.    s'plit peas arc also
mil' half cent higher.
Cocoa. -In tins shows n ■"> lo It' per
cent, reduction during the past ten
days
Sardines.—New Beason Norwegian
may be looked for in about a month s*
time, \\ ith prices considerably lower
than last year.
Peanut Butter—Has advanced
20 cents. Popular lines arc now
nuoted al $2.40.   Peanut butter in
bulk is also up 1 cent pound.
Paper Bags.—Have strengthened
and ar*' now 5 per cent, higher,
Sugar. I". s. quotations easier,
and while no change is reported in
the local market, wholesalers predict
a slight reduction in the near future.
Rice.—Market much stronger since
last report. Tim quantities now
stand at $127.50, being an advance
Of $7.50 in the last   few weeks.
There is a distinct upward tendency noticeable in the local potato
market, pries having recently ad-
* sliced to $25 a ton.
The egg market is strengthening
considerably, with advance quotations anticipated.
The Kamloops Cannery Company
have recently comenced operations,
an*! it is anticipated thai between
ten   and   twelve   thousand   cases   of
* * Kamloops tomatoes" will constitute
the seasons pack.
American fruit is predominating
on the Wat.-r street market, nnd it
would appear that the southerners'
prices must be considerably lower
than those of B. C. growers, especially as exchange is against the
Washington shippers.
SMALL-SIZED ORANGES ARE
DECLARED BARGAINS
With approximately 50 per cent,
of the Valencia orange crop running
to small sizes ranging from 216s to
324s, the retailer is once more afforded the opportunity of cashing in oo
the small sizes. The conditio,, is
similar to the nave! situation this season, according to a statement just
issued by the California FYuit Growers' Bxchange. and scut to the wholesale and retail trade.
r*V>r several raoul lis grow ei s have
been picking for size, leaving the
small oranges on the trees in the an-
tii ipalion thai this fruit would mature in larger sizes. Accordiug to
reports from the packing houses
many groves in various sections have
been none oxer from three to four
times in this mailer.
Present indications arc that there
will be fl good sup!*' of these small
Sizes ebar into the late fall, so that
by starting to nush then, now the
trade is reasonably certain of lienor
able  to  sell   them  over an  extended
ncriod of time, drawing a steady, reliable profit from this fruit.
AMERICAN   PACKERS   ACCUSE
RETAILERS OF HOLDING
UP PRICES
According to the Oregon Merchants magazine, the packers now
have Turned their guns on the retailer
and accuse him of being responsible
for the fact that the public is not
buying meat while the stocks are
steadily increasing. Restriction of
shipments is being planned so that
some of the stoeks on hand can be
disposed of before all of the warehouses and cold storage plants get
filled up with meat that tlie public
doetf not seem to want.
According to recent dispatches
from Chicago, the dressed meat trade
i.s in a demoralized condition.
Wholesale prices of beef have
dropped until fore quarters arc selling in some places at four cents a
pound, yet retail prices have not
come down.
If retailers lowered their prices in
comparison with the decline in
wholesale prices, it was argued, the
public would be stimulated into buying the cheaper cuts of meat, thus
opening the market for distribution
all the way along the line.
Storage space on the Atlantic seaboard, it was declared, is so congested that beef arriving from the West
cannot be unloaded. This congestion
was declared to be especially acute
at \cw York and Philidelphia.
CANADIANS LEARNING TO BUY
AT HOME
A drop in the customs revenue of
Canada amounting to $34,435,586
for the tii'M four months of the present year, as compared with the
same period iii 1920, seems to indi-
i ate that the Canadian public is
learning to buy goods made at home,
hast year Canada collected $69,773,-
■177 in customs revenue on imported
goods duriug the four months of
April. May, dune and duly. This
year, according to the official figures of the finance department, issued recently, the customs revenue
for the name mouths has dropped to
$35,337,891. n,
>i fr
111'
THE BRITISH COLUMBIA RETAILER
****** I >T
GILLETT'S LYE
1^        EATS. DIRT       ^1
Profit is only profit
after yoiTsell the
merchandise. A
large "margin does
not put a dollar in
your pocket ifjhe
goods set 'on your
shelves * until they
are bespecked and
unsalable.
E. W. GILLETT COMPANY LIMITED
TORONTO.  CANADA
WNHiPtC.
MO*<T«(«l
I
90 per cent of
STEVENSON'S
QUALITY BREAD
IH SOLD BY
RETAIL GR0CKR8
Till:   WISH  QROCBR   WILL
UNDERSTAND WHAT THAT
FA- T  MEANS  TO  HIM
Phone  Fairmont 227
VANCOUVER.   BC
GROCERY PRICES CURRENT
The following nre prices quoted for principal hnei of leading whole**,'* fifing     Prfotl qu-sted *re nrceniarily
•ubject   to   market   fluctuation*.
RAMSAY BROS. & CO., LTD.
Family m d if   ;■.*> kagi i   ;„ i dotu n
Cream  soda*1,  Ib,  tin*   es ii
i"i  Cream Soda*, packages  doi
16c Cream Soda*, package**, doa
Hie Aneorted Sweet BI* ttita, packagers
par doa
ISc Assorted Sweet Biaculta, fan* y ctu ■
tOII)     J«T"    dOI
Chocolate  Rare, asaorted kind*, 1 <!"z
I** a box, par i, ix
E.   W.   GILLETT   CO.,   LTD.
Royal Yea»t—
?, dos. pkgs, in rase
Perfumed   Lye—
!  . i
1 ti
M
: vi
9 m
Cauitlc   Soda   (Granuiat-df —
11.    wooden   p»(la
K>   wooden < aaca
', ii*  < nntafem * loo lb*
10 lb  • anfati r 1100 ;>••■
■ ;i««*  ii,,rs drum*
i" ii    |l,n .     ha      ,
Pi
*   lb
II
I ',
per in**
Cream   Tartar—
pef ■'■ *
',  ll.   s>.ti>. t   pkga   < < don   It <
; ■ ■ ■ <    pkga   * i dtm
pa   ,"»»",
* fi">!   '»  ii-   paper pkgs;  2 doi   s
H>    |'.*!*« ■■    pt g*      BMMM ll   I
par esse
\ ; io
7 00
.   § US
4 iinz   in case
6 caees •
10 caaea or mora
Magic  Baking Powder—
4 1)7. ,    tdo£
fi  1)7..,   4   ll()7..
K oz , 4 dOS.
12 oz.,  4 *luz
12   oz.,    2   *l<»7.
1  lb,  4 dOS.
1   Hi.   2  <i«*z
8U Hi, 1 do«
5 Hi, '-j <l«*z.
llorax, '««  «!<•■/
Fperjai dlaoount of S per eeitl   allowed on     Tartaric Add,  v. <i<>z
Five   Caaea   or   mora   of   Magic   Baking     Unking Powder, M ll os.i <i**r
Powder, Baking Powder. 48 ic oz ' doa
[>er * -i■■■*•
t :, es
'.i oo
3 2 13
6.30
. 16.46
7 BS
B KO
fl 76
'* ii*  «-«»«, wild screw coven (4 doi
In   * .!»**'
S  lb    K|UKI *• ■   toi*!. tl    .- | ::. ,
10   11*    v* It••.    ■    ►, »
ti  lb    v.    .'. •
100 ii*  lined keg*
Magic   Soda—Ca«*   No.   1 —
I *.- c," I lb pni I isjm i
', * .i tea n'   ii i: •
Bicarbonate   of   Soda —
Ui Hj   i. ,• •   ;.    keg
4'*" lb  barn la, pi • barri-l
KELLY,   DOUGLAS   A   CO ,   LTD.
Nabob   Product!
Alum.   '««,   do*
d  •
16 in
Tl
II
>   doa
il ■
liakiivg   I   « ;<"    ::
Itakfrvc   l-owdaf    *
fta m
* Has,   is,  :*.   ti»
Baking
■  lafard   l"on i< -     lot
tjhilek   Tapioca,   *!"<
Cti    ntain   pudding     I'»
•  .
;   a '<•?.  email  dot
>.,«i
« i•,rfu-.o |*epp#f   I Una   dot
• \.»
!i.'
i  '     |ot
S   ' ■   i . doi
ill ■ • «
i:      ''■.    I'<**..; * r.   III
li   ■   ppct   una
Pa at i r B\ li a, J line  doi
> ai\g Slpii #   .!■•*.  N i
im,  Mini
ptittlti*   t"r»«i*      i iga   9m\
Cuirr t'*r*i(«*r. 4 *»»  a'""4*1. ■' •*
Rs Ira eta  *.t:i natrourei,  I "t.  dm
iIntra•!« fall flavotira), 4 oa, dm
ftttmrta  «n.U havoura),  % *<». do*
Rpaom  Kalta   '«<*. *t"«
IViil    1'i.i.rn     :   *>» .   (1.**
Irinifi (tTioeotata, Rose Pink, Letnon,
vanilla, White, Almond, OniAfe)
doa
K ||)      p    ,1. .1, |        '  ,f
i ■ di -■   rn
Mustard,   14a  dm
IWoatard,  \it   dos
Muatard.   Is.  <i*>i
.*.<»
.>,.»
«iiti i groee *
) :''
•
i«
U
I i<~>
'. i
•
'
1 I*
II'
4 T3
1 1J
4 Tl
» W
Deal With Our Advertieere:    They  Make Thia  Official  Publication  Poieible  at $2.00 a  Year. 1021
THE BRITISH COLUMBIA RETAILER
443
Cantor oil, 2 OS, dos      .       .
Castor on. 4 or. *i"z
Salt Petre. u». doz
Sulphur,    lis*    dOI
Ten, Oreeti Labal< la, lb
Tea. Oreen Label) '.>* pee n*
2'v  u>   packagea
6 ih   package*
Tea, do Luxe, Aftei noon, l n>
Tea, <1<- Luxe, Aftei i oon   '.■ lb
lemonade Powdei   A >i
Vinegar,   *i**z
it ii*
2 25
4 HO
160
.75
.41
.1*
.46
IS
80
•il
I (0
I 71
THE   W.   H.   MALKIN   CO.,   LTD
'Mu'kin'H Beat"  Products—
II   19  Ol .  ;.. ■    loi
Baking Powdi r, It
12-24*1,   p«*r   dm
12-&H.   i*nr   dor
Coffee, 48-le,  per
i "j.'.nil of Tartar, tl
l 'unt.tr,!   )-..« dl '
Rxtracta  (nil '   •
I J. 4 os., i-    doi
I ....    i„ ■   | ii
'•. os , pei doi
. . os, per <!"*
'•j gallon, each
i..,;,..!.   each
f-lyi erlni    '..' I  oi
:.' i oi   boll
Horn ••   .. <   I oi   |
14-18 Ol   I •
:» 3 oi   tins, i < ■
ih
! | DO
I 16
16 Hi
doi
09
dui
il     .    i
(
|i   powdi     i ol   '
Mustard,  15-ta, tin*, per dot
It-Is, Una, t'^r <!«•*
14-lS   tins,   p*'r  '!<•*■
11-ln.  tin*,  per  l'»
Bplcea and Peaaonlngai
,,',.■   Si' i   t a pel   I   "
•       .   I'owd*  .  lap*
.    i    pel    loi    ' ■
rit;nru.'i<*ii.     <"»iJik"i-T      I
. *.*
I 65
4 61
9 00
60
Poultry   DrMiung
Rage,    ground,
Raga   rubbed,  Ravo
• >-. Thyme, Tu»
1   • '
Marjo  ■■      Mini     Ni
••-..-     Parsley,
■'
paeti ••   mixed   Pi ;•
. •    rhi 11    Pel
.   Ill
Chill   1 "on 1
....   pow-
dei   j •          • na
, .'
\vhr>i«» Kutmeg in c
artona ps* dm
65
u >...-   i    klini     ■
cm tone, d i
: -I"
T»n.   ' 1 la  per Ih
bz
ta.tia  per Ib
55
j   ii   md !    ' -   ->
.-.';.         |b
1   .
IS-la   per Ih
61
'.•.*■    •. ■. •
'
« , -*
P.   BURNS  A   CO.,   LTD.
Shamrock Product!
*.   i
na, '
16
,\  ro li :
Cooked Hama, Shamrock, per lb 68
Vyrahlre, rolled shoulders, per lb 28
Lard, No   :,,  L2 to case    11,95
Lard, No, :'.. 20 to case 12.00
Lard,  N'n,  cartona,   16 Uih. .22%
Lard,  No   1 cartona, 30 ths. .22
Compound, Carnation, No, 6, 12 c'a 9.26
Compound, Carnation, No. 3, 211 c's 9,30
Dripping,   beef,   l   Ih.   bricks .14
Mincemeat,   Kits,   l*r. 11..   net,   per  lb,      IT1™
M*:it  Loaf,  per lb,  20
i'i ■ r. plea,  per dos. .      .45
I'ork roaal legs with dressing, lb. .58
linked Horn, with dressing, per lb.  .      ,59
Cooking nil. 6 gal, tins,  pi-lbs per Ih        .UK
Creamery Butter, Shamrock, carton      ,46
do without   carton     .+4
I'heeae, Canadian, large, per lb, 2t;,-j
1 'heeai.   < 'anadlan,   twin,   lb, 26"#
Smoked fish kippers, 20s, per lb •lO'i
Smoked  fish,   kippered  salmon,   10a
and  20a,   per  lb.  lj
Smi i ed ■ "'I. 80s, per lb, .it;
Head l"heese   5 lh   tin. each .      ,06
Jellh 'i  tongue,  pei   tin .     . 2.60
•■ •   ted   fowl,   per   lb 26
S< le led * hh ken, per lb, 4n
THE   ROYAL   CROWN   SOAPS,   LTD.
Vancouver    Price    List—F.O.B.    Vancouver,
or New Weitmlneter.
Terms Nett 30 Days.
Royal Crown 5oap, 5a box of 120, lcs.| 6.90
Royal Crown Soap, la, box of 100
4.<*5
lolden Weal Snap, 6s, box of 14*4  5.no
  tl.2-5
... 4.00
.... 5,16
White Wonder, box of 100 	
!,;;.!■:.   > :;!,•,*.: a ,-pe>! i.   DOX Of  100  	
Royal Crown Naptha, box of 100 	
Royal Crown  Naptha, new large size,
7.00
T.'iO
6.95
4.50
2.50
6.15
Kin:.tl) ;-.*• (wrapped), box of 25	
Klondye (unwrapped), box <>f 25 	
Prlmroae (wrapped), box of 25    	
Igxtra Hard (unwrapped), i">x of 30 ...
I'ngllah Blue Mottled, box of 2o 	
Royal Crown Powder, 3-lb., tx>x of 24 7.00
Royal Crown Powder, 14b., box of 60 5.75
Golden  West  Powder, S-lb., t**.*x of 24   7.00
Royal CVown Cleanser, ln*x of 48     2.50
I:,- ii Crown Lye, box of 48     5.90
»,. • j Crown Powdered Ammonia, lib..
box of 38        3-75
i iqutd Vmrnonla, 2 dos <jts., box of 24   4.;*o
Mquld I lue, Idos qta . box of 24    4.60
"Apex" Soup Flakes hulk. 25-lh. boxes   4.i5
i*rown Oatmeal, W 6a box ->f 144    4.80
Klero Clyi erlne, box of 144       6.00
-v.*! Brand Caatlle, box of 80    ♦•70
Seal  Brand Castile, box of 25	
<, nl Bi i'.'I i'aatlle, box of 20   	
, ,!.\,  Cnatlle. cakes, box of 800
Mechanic's Pine Tar, hex of 100.~.
\|,.. hanlt 's Pine Tar, box *«f 60 .
Write for Tlolet and Hotel Soapa   Special
prices --ti 6. 10, 35 and 100 boxes
White Swan Soap, 6e, box of 120
Ooklon Rule Soap, 6a box of 144
Perfect  (unwrapped), box of 100    4.00
White Swan Naptha, box of l*1'1      3.H
White  Swan  Naptha,  large  size,  box
of 100 ••—-    '00
Cllnmj or Montreal (wrapped), box of
  I . 111
iwn, box of 26     4'50
.... 6.90
. 5.90
.. 5.00
... 6.50
.... 2.80
5.90
5.90
Red i -'
Golden Bar, box of 30   2.50
Blue Mottled, box of 20   6.15
Glue Mottled, box of 30   6.50
White  Swan  Washing  Powder,   5  lb.,
box of 24   7.00
Pendray's Lye, box of 48   5.90
Pendray's Powdered Ammonia,  box of
2?4   4.00
Special prices on 5,  10, 25 and 100 boxes
Pendray's Water  Glass,  Egg   Preserver
Cases, 24x2-lb. tins, per case  $ 5.50
one-gallon tins,  per  tin     1.60
Four-gallon tins, per tin     5.60
Sundries
Royal Crown Washing Powder in barrels, per lb _ 07*4
Royal  Crown   Washing  Powder   in   y%
barrels, per lb 07%
Royal  Crown  Cleanser  in  barrels,  lb.     .05
Royal Crown Cleanser in V4 barrels, lb. .05*4
Terraazo  Cleanser   in   barrels   _ 07
No. 1 English Soft Soap in barrels, lb.     .12
No, 1 English Soft Soap in pails, lb 14%
No. 2 Common Soft Soap in barrels  08
Witch Hazel Liquid Soap in bbls., gal.    2.00
Witch Hazel Liquid Soap in 4-gal. tins,
per gal    2.50
BRODER  CANNING CO.,   LTD.
Royal City Brand Canned Fruits, Vegetabl
and Jams
Strawberry jam   12/4s  per doz $l'h
Raspberry jam l2/4e per doz  1C
Apricots in heavy syrup 2s per doz    !
Apricots in heavy syrup 2'«s per doz.    \
is per
Tears, Bartletts In heavy syrup
doz.      3.
Tears,   Bartletts  In   heavy  syrup  2VJs
per   doz     4.
Teaches  In  heavy syrup 2s per doz  ....   3
Teaches  in  heavy  syrup  2Vi>s  per doz.    4
Plums in heavy syrup 2s per doz     2
Plums In heavy syrup 21-.-s per doz    3
Loganberries in heavy syrup 2s per doz.
Raspberries In heavy syrup 2s per doz.   3
Strawberries in heavy syrup 2s per doz.   4
Green Beans 2s per doz      1
Wax   Beans  2s  per  doz.
Standard  Teas 2s  per  doz.
Karly June Teas 2s per doz
Pumpkin   2s  per  doz	
Pumpkins 2%s per doz	
Tomatoes 2s per doz	
Tomatoes  2'vs  per  doz  	
Apples Kals. pei   doz.
es
oO
50
86
25
46
25
40
26
40
,23
.85
.(III
.90
.00
1.96
io
95
Bananas frequently "catch cold-"
The fruit is picket! when it is green.
Great bunches are lump: up in the
storeroom of ships for tranporta-
tion so that they gradually ripen.
If this storeroom is not kept at a
very even temperature and the bananas are subjected to a sudden rush
of cold air they all catch cold and
become spotted.
Phosphate
Baking  Powder
-ABSOLUTELY PURE.
—THE EQUAL OF ANY.
—NONE BETTER.
Tho W. II. Malkin Co., Limited
VANCOUVER    NANAIMO    VICTORIA 144
THE BRITISH COLUMBIA RETAILER
Si ht,
PARTNERSHIPS
Champion Shoe Co. Rudolph
Franks and Arthur Seoten, at Vancouver, I I, ( '.
A. s. French Auto Co.   Geo. 11
French and A. 8. French, al  Van
comer. 11. ('.
llastinirs Shoe < 'o     Kv.i Vumni
at Vancouver, I* ('. ^^^
[Tnion Shot- Co.   Phillip Millc
liin,
CORECTION
A regrettable error occurred in
our Aufluat iiaue, in connection
with the account of the Duncan
Contention.
The report of M. J. Philhpt.
former orendent of tHe B. C
Board. v*»as credited to J. T. Crow
der. Mr. Crowder. formerly pm>
dent of the local board, UWea Mr,
Philips' place j» president of the
Provincial  E*ecutive.— Ed.
HIGH RENTS IN NEW YOKK
A little haberdashery   s),,,.(
!;■'> r. nt it the rate of 157 a a.
;;•"' in ?i>-' Aator Hotel, \*u ■
The rent •.• ill hi* 'HO.ikki ., .,,.
Nt lit
•' ls n " n»Rger than s fair ■
!,H"" -nil*, shniH and )M-_
Ur wlcl and four ..*,.,.■,„ ,.llt
{)i eourw, It li the locali,
bring* atteh liicli r«-n-.
Impartial Administration
T  *& :^a...L\:;',:,,,,;S::r^^-':,,I;;;*;;;r;-
*-* un rou at am i me
Consultation or Correspondence   Invitetl,
THE CANADA PERMANENT TRUST COMPANY
^^^^^^^^^ PAID-UP   CAPlTAL~''l.CO0.O00.
BRITISH I OLUHRIA BRANl H
QEOROE l !.;:.;\t.; v.v n>.r
Canada Permanent Bldg. 43? R.chards St
VANCOUVCr.  BC.
RAMSAY'S BISCUITS
PACKtO   IN   BUIK-At SO
BEST
BY
TEST
••WW
♦WW
♦HMMMl
W4
. W*>4)
WW*
•**l**i**ft*«a. .**"/■ *b jt^sXSS^
10  cent
And
15 oeot
Packages.
SOI D  BY  AL'.   LEADING  GROCERS
RAMSAY   BROS. &  CO., LTD.
VANCOUVER, B.C.
** fAll TIME IS SVRUP TIME
*,*, t*f
■  ,.   ■
<
Kelly Confection Co.. lid.
mo*   Male'end   tt***M*
. aNCOUVBB   fi   c
CONTAINS NO ALUM IVHE AND WHOLESOME
NABOB Baking Powder is a pure phosphate baking powder, giving
good results in every baking.
'Veil your Customers lo save the Certificates for Wear I a'er Ah
lumtnum
KELLY, DOUGLAS & CO., LTD. 1921
THE BRITISH COLUMBIA RETAILER
445
<i. li. Greenwood, grocer of Weal
Vancouver, is now operating the
stun' formerly known aa Greenwood
ami Crawford,
I!. !». MeLaehlan, ol Deuniaon, B,
C, h;is been succeeded by W. Albion,
Peek and (iillis, are now running
th*  store at  Prince George, I*. <'..
lm-iihtIv know n as A. ,1. IV k. |,t,|.
Sun Hon Co., formerly ol 111!'
Granville St., are now located al 936
Robson St., Vancouver.
.1 B, Ask with has Bueeeeded J, 0,
Taylor <it 5735 Joyce lload, Van
couver.
N. W. sicLean has succeeded E.
Kenned)  al '■>'■'> 6th A.ve, VV., Van
coin • r.
N M. Bell of 1203 DundaaSt., Van-
couver, is now operating as Bell "*
Co,
The Home Produce Co. ol 2080
Broadway West, is incorporated,
A. iJ. McKcnny <>t 3594 Commercial Drive, has been succeeded by -I.
Watt
•I. McFarlaud is successor t" K. A.
Paterson, Kamloops, I*. *'.
s. Bartlett is conducting the business formerb kni>'<\u as Walters &
Bartletl at 1 *ss Kingsway, Van
eouver
A. Labelle lias succeeded 11. MeLeod at 251H-I Katon St., Vancouver,
I-'. Bailey lias gold Ins store at
Grand Porks tn MeLeod and Henderson,
I' Phillips, formerl) of Canford,
li c. is now located al 2869 Baton
Si.. Vancouver.
Kvaus \- Sun have moved from
:ir_'."i 9th Ave W.. Vancouver, t" 3424
Commercial Drive,
!•', Patterson of Kamloops, B, C.,
has sold oul to -l  MeFarland.
P, .1 Slade, grocer of Bsquimalt,
Iv i', ban sold oul to VV, B, Perkins.
Th.' stock of »'. Sumner at Hunt
ingdon   B C, in advertised for sal.-
l>\ tender,
Kusshiii<l Mi at Market, at Ross-
land. B, i'.. ia reported sold out.
fteberlee Ideal Bedding Co . Utl,
Vancou> or, has asigned to C. < M.
T. A.
II, «;. Parsons, Ltd . general store
al (iolil.ii, B. C, assets advertised
for sal." by ('.CM  T, A.
II. li. Perry, men's furnishings, <d
Prince George, 15. C. reported nego
dating lor salf of business,
Union Shoe Co., of Vancouver, is
dissolved.
, w. Browne Co., men's furnish
inirs. etc.. at Vernon. !'. ft, is' incor
pornted,
U
u."
CREAM  CHEESE
Spreads Like Butter
Profil to the Dealer.
Satisfaction to the Consumer
Urquhart & Co. Ltd.
Distributors.
98 Powell Steet, Vancouverr
Phone Seymour 4200
j. A. Tepoorten
LIMITED
WHOLESALE
DRUGS
PATENT MEDICINES
DRUGGISTS' SUNDRIES
PHARMACEUTICAL
PREPARATIONS
308 Water St., Vancouver, B.C.
NAPOLEON EXTRA VIRGIN
OLIVE OIL
Sold and Guaranteed by
URQUHAUT * COMPANY LTD.
Successors to
A. MAGNANO & CO. LTD.
08 Powell St.     Vancouver, B.C.
ADDRESSES WANTED.
This service is free to our subscribers for the purpose of locating
old customers and others. Send
fullest information possible. We are
locating some every month. It is
only by friendly co-operation thai
this column ean be run at all successfully. Help those who may be able
to help you. by writing the office of
the "li. C. Retailer," 208 London
Building, Vancouver.
^ Christensen, J.—Last address, 143
Templeton Drive, Vancouver.
McArthur,  Archie—Last address
Lhurne. B. C.
Nicholk,    R.    V.—Last    address
Nanaimo, B. C.
Evans,   R.   Leslie—Last   address.
Vancouver.
Peplow,   P.—Last   address.  Van-
( Oliver.
Crown Broom
Works Ltd.
Manufacturers of the
Duchess, King, Janitor Special,
Peerless, Princess, Province,
Ladies' Carpet, Perfection, Favorite, Ceiling Broom, Ware*
house Brooms, Whisks of All
Kinds, Glass Washboards
332 FRONT STREET EAST
Phone Fairmont 1148
VANCOUVER, B.C.
YEAST
A   Mighty  Seller!
For a going article, don't overlook
the big possibilities of
FLEISCHMANN'S   YEAST.
Vou can no more check the demand
for the familiar little tinfoil cake
than VOU can stem the mighty
power of Niagara's onrushing waters.
A gigantic sales-plan has been set
In motion. Yeast-for-Health advertisements appearing in the
magazines this year, If placed end
to end, would reach almost around
the world.
Talk with the Kleisch-
mann salesman and
learn how you can
cash in on your share
of  the   profits.
lhe Heischmann Company
Fleishmann's Yeast
Fleishmann 's Service 446
THE BRITISH COLUMBIA RETAILER
Si-pt,
Restmore Manufacturing
Co. ltd.
VANCOUVER, B.C.
WHOLESALE MANUFACTURERS
OF THE
FAMOUS
RESTMORE MATTRESS
ALSO
WOVEN WIRE and COIL SPRINGS
STEEL BEDS
SANITARY COUCHES
And All Kinds of
FURNITURE   FOR   THE   HOME
Merchants Can
Help
/ he Made in-ll C   Campaign
KEYSTONE   SCHOOL   SUPPLIES
:■■ h
. ■ »*.
• '      ■>.!••     \l.i<!«   |fl  l! < r*  ": ei • «-ri« n, »
>*»». i"-ih.t;     I i   n    ' | .     ■ -
stip.sr*-  W .'>',   .,.- , .    ;■.          .. ; ,
If   |     ...■•■'*■. i.s;- H ith   thU   I ■••-   We
rould to alad of thi    iw
* ?
K
MADE   IN   B    C "
*        ■ ."        ■ ■  | - " >.t \>'U
*«'li a*  Kg
Smith, Davidson & Wright, Ltd.
Manufacturers and  WTldlmll Paper Deaicr*
VANCOUVER and VICTORIA, B C
Geo. A. Campbell & Co.
Tower Building 500 Beatty Street
VANCOUVER, B.C
MANUFACTURERS
MEN'S
CLOTHING
All Goods Made on the Premises.
"
Specialists in
GUARANTEED INDIGOS AND
SOLID WORSTEDS
MADE IN B.C.
Buy From Home-Grown
Trees Only _^
THE    BRITISH    COLUMBIA     NURSERIES    CO
LIMITED,  »••■■   '•     -tr.-'::  *iut ttfftriefl'
and      ■ * i ■ ■ ■ ■. •   ' .    i e$$ dot
•      i •        , <     : R   I rJ'   <   ft -...,,,'.. *
'.-:•"•'    rower* ol     " ii    I   n Wwi'ft
Soil nnd i     n htr* .*■  8ai ll*1
Idi il  for       •        ,   irw     i• '      .- ■ i  with  sitifdj
**>:''.'; : •   |      ... POOt4      IJ*Hl0BH Hill
rotjpti ■  -ih n thorough ki •  • ■' the irorli
; ropsaat "-    ■ oil ai
* ustom*iri f" il nl i pi i or«
w'■ ii....- ... iiri«• not '•-1 •' fruit irt»     •    i-; ml
lo dlnpot** *>f thli jretri » Mnc lot of Rpr
tr«-.     but wi   would ndvla* ordertns >"!|r Innhi tot
Rett  i'.iil  ( r Bpl  fi,; : I • -     R|     •    Htrlj   *!.''•'      UaM )
have tiread) placed I rs* orden vrltli us
Ue   'n\lt«    coin ipondfRC«   from   it II   paitfof   ll
''!'  '''I ;    thfl plant ni *>f ir«'««, nhrub*, or !
nn*! win !,*> (.;>   i..; *,, ,.:\,. rstuahle Information on
KUliable   %.\r-\.  ■■   tot   .i;fT*r-!!l   >!i«<n> ll      Writ*   "
ds
BaiMtnen  wanted   In  omfprvsvalAd    iUtttfi*
Termi libtral
The British Columbia Nurseries Co., limited
sardis, b. c.
In the Famous Chilliwaek  Valley
Dapsrtmsnl I       Mention ihli papsr when irrf'M 1921
THE BRITISH COLUMBIA RETAILER
441
Clothing and Footwear
FALL STYLES FOR MEN
fri e play to the muscles of the neck,
• •I  ihe iiovpitj  garments have been
effaced by  the designers who have
Simplicity  is Ihe keynote of Kail     '■"' 8*"orti pointed models are pre-
fashions for men'** suits.   All traces    'erred with close setting front.
Little, if Riiy, change in the underwear fashions are noted.   Com-
replaced them with h vastly   more    fort and practicability, ns well as fit
graceful, praetieal vogue. '""' sppearance,    are   successfully
Shin are built along lhe natural    Achieved,
linen ol  Ihe figure, rendering them
• ,'<sv tinnio and giaceful.
I ".its are semi tit ted u it h ircuer
.lllV     loWor    (UI
SMALL HATS THE RULE
I 'om el Kail hal fashions display
an even smaller tendency than has
been heretofore observed. The manufacturers are producing shapes
u ith plenty of roll to the brims,
Lighter colors than usual appear
to be iiH'M approved. Quantities of
grays are being sold in addition to
the very popular tans and lighter
shades of browns.
Sofl fedoras are accorded the
greatesl favor as this shape is found
i*i best suited to the majority of men.
bottom  or  !»< ii  shaped  t rower   egs ,•  , ■   , *     ,,-,,,,
. ,  . .  . , . ,, * -•lours and  beavers are coming
a'*  to be us* *i, i*ut straight and lull
fr<>m tin hip* dow n    Tins is also an
evidence ol the conservativeness ol
lhe pi< vailing Ktvle,   The\ are to lie
Slight!) waisted
several ii*a*hes lower than, m the
Spring and Summer suits, att,j (he
poehels and lapels have likewise
dropped. Tin • ;• is an- medium
notched long snd rolling, A mc
diiitn s*fit is used, about eighl inch-
ea, the shorter \*'iii having provetl
*i• *vr* ui i ful and not suited i** ibe ordinal y pb*.siijue.
11 '■ trousers scoui to have struck
api*\ medium.   Neither the tighl
m For more than their usual share 01
fa\or, This is due to the fact that
these which are the aristocrats of
soft hats, have been materially reduced in pi ice and may be purchased al a reasonable cost for the fall
season.
Caps
worn quite long, breaKing over tin
shoes, \».fh or withoul cuffs on thi
!>*>! to]
Variety in Overcoats
Overcoats, of course, show the Caps are full and generously fasli-
s.iiu* designing as suits but are more ioned. There is a jauntiness about
librrai in their interpretation. Belts them that makes up for whal they
ar*- often employed either full) eir* mav sacrifice in dressiness, and there
cling or conHited to lhe hack of th*' js an appeal to a cap to which most
• *>ats men respond.
Double-breasted models appear to ——	
he most f.i\ored, but the best manufacturers   are   also   showing some
ver> dapper single breasted ones, ,,>
pecialU   in the lighter weight  top
coats
FALL FASHIONS IN WOMENS
WEAR
Indications are evident that slipover   stvles   ar*'   to   dominate.   A
Raglans and ulsters are serv.ee     straighl  silhouette will  result    a-
,,1,1,.    Hnd    pratieai, and are built    though  fullness will be introduced
serviceable lines, iu-    >'. large pleats al the sides, over the
aioug   strong,
SUritlg  ma Milium  wear
ups.
Pyjama Coat Butto iless
For    materials    poirel  twill and
(ricotine will be favorites.   Many of
Tu(l |lVJ;1Illil innovations appear,    the wool dresses will be piped with
One is tin- coal  that  is buttonless,    silk. ,,   •
donned In slipping over th*. head. Variety*ia especial y noticeable>«
Another is the elimination of the sleeves. Some will be short above
dm string in the trousers.   The*,     the elbow.  Others willbe lone,fo -
a,- fitted ami stitched to tl ont    ly wide, in kimona style.   As a rule,
which m;lv ,,,,„.,, rhe aggravation    set-in sleeves will P'fj^6'
ofte. easioned    by  the slipped       Skirts will be about ten or twelvt
...,,,„ inches from the floor.
nil * 11 l ri
th
(•ollara for Fall are a trifle higher Trimmings will be more delicate
oust!., low enough to render this year in toW**^w
m   PW, fitting   and   permitting    narrow braid and chain stitch. Coata
and suil coats arc characterized by
length this autumn, and will reach
to the hem of the dress, elaborately
braided and embroidered. A low
waiste line will be noticeable and
also narrow belts.
Scarf collars with tassels are ds-
signed for wraps. Russian blouse
openings also will be used, buttoning up on the side and high on the
shoulder.
Krimmer and Garacul fur are favorites, ami iu materials duvetyns,
soft woolens and veldeens. One material for a coat is the rule, with
braided collar or fur banding.
MEN'S FOOTWEAR STYLES
The increasing reluctance men are
showing to discard oxfords even in
cold weather originally occasioned
the necessity of a heavy model that
fathered the brogue.
Although the vogue was originally
intended for oxfords, the treatment
has extended to shoes. Heavily ornamented, they produced a novelty
in men's shoes that was retained
through the entire summer, and now
is advanced from the novelty class
to a staple fashion that will probably continue as a Fall shoe requisite.
The tendency to "square-toes"
and more generous lasts is one to be
encouraged, as it will produce a beneficial effect on men's feet, besides
furnishing a more natural and grace-
ful shoe.
THE
Searson
MANUFACTURING CO.
LTD.
Wholesale Dry Goods
MANUFACTURERS AND IMPORTERS
MEN'S  FURNISHINGS
"Makers ot"
SALMON  BRAND
CANVAS GLOVES, Etc.
Samples supplied free of charge
Plume: Seymour 2683
234 Cambie Street
VANCOUVER, B.C.
You  Have  Not  Read Thi. Journal, Until You   Have Studied the Advertisements. 448
THE BKITISB COLUMBIA RETAILEB
Sent..
Salesforce Efficiency
Impressions of Experienced Teachers, and Successful Merchants. Whose Comments Regarding
Better Salesmanship Must  Prove of Value to Even Sales Person.
P
Persistent eifor; and untiring application must be
given to th*1 profession ol salesmanship m order to
master it and keep in touch with its newest phases
and developments.
I? would appear that modern method*, **t eon*
ducting large departmental stores is to a great ex
t-'nt responsible for the poor standard ol "store
help*' to be seen behind the counters ol thesi estab*
lishments,
The buyers nt larger stores load their shelves
down with merchandise and einplo) girls -'ii*i I" i ••
to show the various Inns to their customers, to tip
liver them, and take the money for them, bul to »<
them   this, in the majorit) of eases appears to   •
hut a secondary consideration.
They may present an attractive sppe irattci  tin****
in aeeordanci   with regulations, and  even  make
friends for the ston through their affabil ty, but ll
sales' tAu-i, or the goods themselves see expeeti
effeel all that is necessari as far as s<    i -■ in   ■ n
eerued.
Opportunity
These bovs and girls do not stand r   han •  in
become good salespeople in store* where the acl .
selling   of   merchandise    is   the   primary    eoi
sideration.     If   any   do   become thorougl
potent it is entirely owing to tin ir own zeal and am
bition.
In the smaller stores, so-caiied  salesmen are
''educated"  in selling principles b)   ineompel : I
merchants, who have no attitude or abilit) to |
perly instrucl the apprentices under them
The scope of success possible in tl e h tl< kii
ship field is truly immense, bul it is impossihh lo
come eompetenl in a few months time, Several yean
must be devoted to study, and it is happil) wil
the reach of all desirous of entering thin Held to taki
a college course in salesmanship, or business,
In order to become a good salesman it is wtscnl
that the student  remember three most  import.'.. I
factors—*'Know yourself, your goods, aud your customers.'''   Very  few  men  know themselves   most
think they do, but such conclusion is general!) reach
ed without any searching analysis.
A successful salesman is one who •■,m instautl
control his thoughts, and his actions, Should his
actions create the slightest degree of antagoui
he cannot make the necessarily good impression up
on his customer. His appearance must ho pleasing.
He must study the very expression of his face, ai d
in this he must be a eonsumatc actor, lie must be
able to assume the appearance of surprise, pain,
pleasure, sympathy, respect, and many other facial
expressions relative to human feeling !!«• must at
times become stoicial to >ueh a degree that his natural emotions are entirely hidden, Above all he
must be able to concentrate his thoughts instantlv
upon the subject in hand, and exclude ail
other thoughts from his mind, The magnetic force
he must always be endeavoring to develop, will be
considerably lessened if his thoughts are allowed to
dwe'l on outside subjects,
Good taste and judgment, ps|>eetall) in regard
11> his pers.o. [i trance, must be careful!) eul
tivated, A i tn worn, or dissipated face has a m.-*^
live off* ,t upon customers,   Ho also h.t*. th, appeal
, i • ii ■. o I   ■«     ' ■   taste in his * 11 * *> s,
Personal Attributes.
i    •     hai •■ a el
n : leHI   MlMVeii, v. <
union
' *! Iii,|tj* ,|    f
ss   |hil!    U li!   al   III!*'*'
p .»•■.■ inn .
II    if!    V
S    I
,*»i j* a**, amou
■ij!f tv a ted in rsoti
,,?
eiii
He must i • ■  t<  ..•• ml i itlgmcnl in tlm
s fi ien Is    Oui likei and dislil ps if allowed to
U">      tl it  reuli nut   are sometimes prom- to
'■•' \   ' i. ■ •'  .i,u sh**'d*i  iii'Ver *',:' il
■ „   |  |p hts own  estimstioi
:     on** of a lower order of mot ilit).
■ ' -        ■      ■     If !>*■ docs be will i '• rutin
■      to ibeir level, in Ihe *ij*ht of others
i.   ,.
I '    - tsl   ultivote his voice     II- k   •■'
ih|i * i ti        ■ ■ ■ his lorn t lo ha mi oi i. • will *  •
■.   mil with tl    fi elitiffs of hia   ustomehi
He must si   li      rn  I modi's of *j**eeeh,     II
*!   In !i lo |     •        tin tights into pleasing -
He i     '   * nli to nn
-;    ■        fitments    I   • ■ •  ■   Kugltsh,  logicsi
.*•*" uncut* ami j     ■■ ■•• i     ri - lions will help ?♦< plai
■ ....
If*  •   is! reeo*"*       ll    fai I that he is I hi ■•■
ml that ?!   ■    tomerMhi •■ ssti I   II- is it n I
n ■    open |o all Mirt*   ri m   -    us shttse, siisi
ltd discomfort at the hand    f thi pubis-    ||<- mutt
*i> nin ■     iitg* behind a s!■■* si cxtei
md sim       ' tut     is if nothing had oeetii n d
(ll       |l    - ■.     m  . o | • | ■ (t is ill   tllCSC   lit
' ha' n (act fit    ontro  of I   itself will vt tn him a re
m aril •;  '
. O i .
Mint Know His Goods
I • • ■ •■■ •' • ■■ ■■■ -'.•!! ia important I li must
stin! • •• h ti■■ s It is oi the man who knows what
! • ing that can i     li ah \*  the .i»* rage m
ll ■' vei doi iterant peddler is ustisl
y n i ii in ol poi liderahle abilit) This is due
in Mtie i< istin to > knowlcflgr of his wares Hi
ni tin good points of th> article he has f"'- sa!*'
lie i» learned hi constant ontacl h*.v*. t*> preseul
thoe go "i point* mil to keep them lo Ihe front, lo
pr**sen! !•*!" ut sti h n wa,i that Ihei overshadow all
■ !•■• ••, i'  point
Man) I."*!' behind thi counter n*»t onlv fail to
recognize Ihe good points in Ihi goods thei have to
**''*'• but 'ei- bum ui'..' up largel) before their mind the
weaker noints,   A  well balat I mind would nol
nllmi this stale ol ai fairs to ovist
M'.i«.t Knew Hi* Customer*
Lastly, 'in- salesman must knout his customers
This is an easy hud after he has mastered the study 1921
of himself, We are all human, all have, more or less,
the same emotions and the same method of expressing them.
Psychological experts can read the human mil d
like an "open book." because they have learned to
read th*' expressions of the face, the effects of ihe
emotions on 'In- face and physical form of man. The
salesman must make almost as exhaustive a Btudy
of Ins customers as the professor of psychology does
of mankind.
The art of control, which is recommended to the
salesman, is practiced b) so few thai he will have a
eh nee to read t'1' public with bul little effort. Once
he knows the feelings of a customer towards his
ooo.ls and hitnsell he is in possession of the means of
se 'tiring sales.
All this may s »em formidable to th*' unpracticed
sab sman.  but  rest   assured, that  once this studv  is
undertaken it will be continued for the fascinating
dtaclosures that are being made even day.
THE BRITISH COLUMBIA RETAILER
ANALYSING EXPENSES
449
The shrewd merchant keeps his cost record
book, and checks over his eleven major expense items
as follows":
1. Rent.
2. Light, heat, power and telephone.
'!.    Salaries of owner and help.
!. Delivery cost.
5. Interes- on capital.
6. Insurance, taxes, donations, dues.
7. Bad debts and collection expenses.
8. Advertising.
P.    Depreciation of equipmenl and stock, repairs
and renewals.
10, Merchandising expense, such as breakage and
spoilage returned goods, reductions and markdown.
11. Miscellaneous   supplies   for   the store and
office
o
,'.'u *' Yi
VANCOUVER   HARDWARE
MARKETS
Fall Ammunition Now Selling
In preparal on for the fall shoo*
ing season shells and cartridges nl
all kinds are in fair demand, Tin
movement i* expected to develop
from a sales viewpoint during
[he next few weeks. There has been
a small advance on Winchester, Remington and I  M.I , earl ridges,
Improved Sales on Wringers and
Washing Machines
The recent reduction in quotations
on washing ma hiues and wringers
has resulted in a slight improvement
in current sales on these products,
White Lead Comes Down
White lead which has been holding at a firm price for some time
past takes a sharp drop. Jobbers
quotations show a decline of $3.00 a
hundred pounds.
Stove Pipe Declines
As the market drops Oil block
sheets, stove pipe prices decline accordingly, Jobbers now quote 18x5
at IT'.je length; 18x7 al 19c length
and 24x6 at 231i»c length.
Tire Tape at Lower Prices
New lower levels are given on tire
tape :     I   OZ,   65s,   th ;  2   oz.   62c.   lb ;
•I oz. 60c lb; 8 oz. ."iT'jc ■■•.
large sizes TV:;  off lists; small machine bolts 40'i  oft' lists; large ma
chine 25' i
Snles Improve on Shovels
Sales on Flashlights and Batteries
Increase
Sales increase on Flashlights and
Shovels, drain spades and s< ps    ],,,,,,,.i(,s |,.|s ■„,,.„ „„,,.,• ni ,|l(, |;is,
are no\i selling well at revised lower    )Vu. W)vks    jobbers quote 3095  off
■>BBi r^rnnH    ^a^a^a^a^a^amKas
list on the bveready.
quotations ri ntly announced.
Prices Drop on Maydolc Hammers
Prices di clitic on   Ma,\dole hum
mors,   Jobbers quotations now show
a de line of about   10( * ,
Wire Nails in Fair Demand
Sales on wire nails fair, quota-
tions are held al the recent declined
prices.
Further Decline on Linseed Oils
A decline of I5e a gal. on raw and
boiled linseed oil has been announc-    o
Files: While business is quiet,
file manufacturers have felt the necessity of getting hack to low levels
as quickly as possible and have passed oil to the trade reduced prices.
Imperial and Great  Western brands
are quoted by the jobbers at 50/10%
from list, Nicholson and Black Dia
mond •'!•>' *
Holts:    As   the  bar   iron   mark*'!
adjusts itself to lower levels corresponding reductions in the price
f bolts follow. Local jobbers quote
ed by the jobbers,    For prices see
current  sheet
the    trade    on small  carriage bolts
33 1-391   off   lists; carriage holts,
Deal With Our Advertisers:    They Make Thi. Official  Publication
Lag Screws:—A further adjustment iu the price of lag screws following the decline in bars is noted.
Local jobbers quote a discount of
o-V; off lists.
Stove Holts:—A seasonable demand enlivened by approaching cold
weather has tended to increase interest iu stove bolts. Prices are lower
in keeping with other bolts and jobbers quote flat and round head 55%
from list.
Wood screws:—Lower prices are
quoted by the jobbers on woods-it ws as follows: Hat head bright.
70 in from standard list; round
brighl 65/10; Hat head brass
55/10; round head brass 50/10;
blued round head oT'.j', ; galvanized 40%.
Slight Reduction in Corrugated
Sheet Iron
The price has dropped slightly ou
corrugated iron. Following are the
new prices:—28 guage, (>. 7, and 8-ft.
lengths $8.85 per square; il and 10-
ft. lengths $9.00 per square.
Cement Prices Hold Firm *
Prices on Portland cement are
held unchanged since the sliirlit reduction a few weeks ago. Dealers
report sales are fair as a considerable amount of smaller const ruction
is being undertaken. Barrel lots are
quoted at $4.75 per hundred.
Possible at $2.00 a Year. 450
THE BRITISH COLUMBIA RETAILER
Si i
Wrought Washers
Reduced quotations shown on
wrought washers, Jobbers are now
quoting 3o', off the list.
Anger Bits
Th* latest quotations from the
jobber** on Irwin Hits show a decline
of !<•',,
tires ami automobile accessories
their efforts have been successful to
a very marked degree.   The
d>    pleVrJlts  th*'   I
™* Bill "i the eraeka and
"uin^ t)j
limit **i    ui u t>ft|ji,,
provincial accomplishment has been
reached,   am!   tin-   subject   has   now
he. u brough into the ii*i*l of Don
ton Association aetii it).
In  dealing  u it It  lamre cot
i»!li«»| w
I'll    W I W o|
•odwork and
•is argument m
ih ip.uj in connection w id, {\h
MIS, i      ' It It'll
sued ,is ma tut fa 'tun rs of n itomohtiv
New Tire Valve and Accessory* Kit
A. Schraders Sous have announced that they have put on the market
Urea,  it   is  net'ctutari   to  negotiati
•* ith them natioualh   and  b i I
• lew of outlining a national stai
ard policy. and s* cuiinn tl
•■ration of th*' matt ifai tttrer ii  ;
mg such into - ffi ■ •. n confei enei ol
^^^^^^^^^^^^^^ tile   dealers    liliili-r   tlm    .tuspie, •«,    ,»!
1 addition to a  box of    Dominion board official*   will  •
plaee at I Ktait s on ot about 11 I
ber 1    Thus, for the Hr« im,,  u i
;i small kit box which contains ever)
accessory necessary to elemiuate lifi
trouble,
valve insides, the kit contains a sel
Kwick-on-an-ofl dust caps, a Be! ol
um-nut buabiugs, five valve caps, a
valve repair tool, a pump connection
whieh permits thi testing of the tire
intuition without disconnecting the
pumps from the tire, a wrench for
the tightening of the hexagon nuts
at the base ol the valve stem, and a
tire pressure guage.
AUTOMOBILE   SECTION   R.M.A
For the past eighteen months the
Automobile Section o! the KM.A,
Board has been active in endeavoring to starndai ■/*• the distribution of
" oi paint I
lave I
s    v ,   >
III*'.'.   ■.«. .
in    \ annua   proi nice
BANISH THE FLY
their ai hi tties ai
oi the entire or
upon s unifii , • ,;
! I ■ , »    ' SI ,
*   I
aiicftxiiiff conditions
Us-
PAINT TO KEEP THE FLIES
AWAY
A  point that ean well I
merchants handling . iiui ...
is the best pn 111 tativi I ■• fj
insects general li
Painting thi floors st d wmi
of a house mm '  . •        , ■ ,r,\*
A Ooit nt Punt Will Prtvant
Thjj
SAVE THE SURFACE AND
VOU SAVE ALL
w   Btock Um Famous
Brand Piint
The Martin-Senour Co, Limited
MANUFACTURERS OF
High-Grade Paints and Varnishes
British Columbia Factory; 1505 Powell Street, Vancouver
Phone HiKh 422 1921
THE BRITISH COLUMBIA RETAILER
451
HARDWARE PRICES CURRENT
The following arc prices quoted for principal lines of leading wholesale firms.   Prices quoted are necessarily
subject to market fluctuations.
anvils Peter Wrlfht, N Ibi to Hi lbs,
ttc lb . ov.t 139 ii>h , Mc it*
axks -IM*' AJtea,lVi it»«, |U"0 to iicso
,(uf . Double Mi axes, unhandled, i.'i 50 to
125.00 dot . hunters sxos 11-4.00 dos . singlo
blued »xe*  unhandled, 118.5   to $19.50 dot.
E1ARS   Crow, III .>> per 100 Ibi.
BELTING Lace, rawhide sides, li 16 lb.;
cut, Ji 78 lb
BOLTS, CARRIAGE (In full pscka^es),
Kj iih*l smnllei u| lo I In. long, less 93 l-J
,,rr list: <>\.1 OH In . :'•', ofl lint; : :*; and
Inrfer all lenfftlut, leita :'■. ofl list
BOLTS, MACHINE '•„ snd m liter into
4 in   lonf, loin 40   oft list; ovei   Un., less
BOLTS   STOVE/— Lena Wft "ff 1
BOLTS. TIR1S» t^eaa 10%   Add
t«.it.H foi  broken p**ciuqr»s
BOARD, BE v\ BH    Per I 000 t
« .    ■.' i, ■  : ooo ?<•«•!
BOILER:*,   It l.VOE-   11 | ibi
BUILDING PAPBtt   Tmrred   I
pag roll     A*' ol dh % to q lallty   I
£
on lui
•
i.. feet,
,'i
O 1*110
95c to
M to
ut
C*r r>
"ITS
?*'
\l
BUTT3 Wroufbl M<>*1 N * H 8Hx3H,
|1 85 i'« . doi IHxSH, J. 'j , ■. I i .' I'-'x
«:-;   li T3 per d* i
.'VKIV.T  FELT    11 OS .  '" ':'• . Si 10 roll.
OATCHRH,  CUPBOARD   old copper and
dtiii I'-.•■"■* finish, 1' 10 p*    d >i
**ll \1 \    < oil  I     • ■ • "        .*■■   ' l-H    120 00
i > r 1 •  II       ,   I •                  " '   ji     ■
i.        ■•      i s■ ■ ■   •, ■ • ■ •• n -. >•;. $■12 oo
i *•   100 iba
CHAIN I'-K-K-t*. 5-llxl I V- li each; '*<**
• i   ji ■ • each.
r»m * Pi its >'•" »D i'i ■•• owl, Vo 0,12 :i
. i • ivpraal  '•■■    I, $r «9 each: Untveraal,
No :. 13« earl PnlveraaU No I, 14.59
each; Horn'- No M. ?'.. each; Home, No
IS   i * :'■ each
CHURNS BARREU. No ". 111.00 each;
No, 1, $11      < No   ■   ' I 76 i ■<■ h; No   I,
I i 0    * i
.m.kvis  M m.i.i: \m.r   Per it*, *ttc
CLOTHES LINE, WIRE   Pei  doa; SO ft.
K so; v-m . r •*.•''
(*
new   list;
In   it to;
s
drills   b»i   ■•
blarkamllh *4 in   i
KAVI TR it'OH
10-In.. t* 00   '. •■
K1L1 H   rjn   I   " ■
I . |        | •■•■
IU >.«  •" -    IX    |oi
knrh. ]   I rich, 11
It -..
C* IRRt (1ATED   Tl
t Inch   ?.' '•    6 li   h
Inch. Ill r
in iRSK Blfi >ES   li
r>er joo li'-* ,  Iron, N<
|>r r   100 lb*
IU*    .v   BAD    (*' 'MM*1 >N   Per   ^'^   ll
i   Heavy strap, 4
Intl   ? I ■ ■, B-tttcb
Per   dosen   palm
., i in* ti. J*** IS; 11
NOfl   0 to 1,  $11 M
end larser,  *;'*:;'
f, i».«  an
j.
I    .1!
i,:m  !>*><>r.   Jnpann
tbn . »3 8-7
II 05   l"':'
■'   r ■    i   .
i. wir nilMNEYS \ prr ' •l'"' v '' • •
i< - ... i - \ per doi M 00; B per case
,:,,*, «. ft 9   pei ifc -    iv i los . t: 50
LANTERNS Shorl •■• lonR k!'>1>*-. plsln,
ijj »,n * - ' i ■■ ii iii I   II ■"' 'i°R
L.AWN   MOWTWS«   Tro'an    IS   lncb,$7 T.V
jo. :;,.   m,'.i.-i   K,   '
14   Inch,   !"• 26
r
llli'M.
I1J.2!
iv
oliolr** 14 in. :,^^**^a^a^a^a^assssiasmsa\sm i i,
Inrh 113 W) \|,..i,! *'. I bladea H I'-.ii.
*n»30' 16 In'cb 118.00; ll Inch. 113.50; Blue
htrd UH 4 blades M Inch, $Wi6; 18 Inch,
ill 00   is inch, li-"' 50. ,        . .,„,.
M \tt*>*-ks Pick, 114.00 r.M-.L.r | I utter,
114 OO ner doi ,
NAILS, WIRE Baa*** »:- *■'■ foh Vancouver; Cut. base, P 50 <"''   Vancouver.
METTINO, POULTR1 P«r roll ixw.
II 10; ItW, U 15; »x«8, 5-80: tx60, |J.W,
IxlJ  14,60: 1x2*   16 10; 1x86, in 4-..
NUTS   V„r   100   Ibn   idwn •■  ovei   iw
Square, amall lota, W SO   ■QW}**** ':,s,'   .",;
11.(0;   hexa-mn,  small  lots,  |6.00:   liexad >n,
PICKS   Clay. '"* 7 lbi„ Ml ■■' i11*'* ,1",/'   nl
,.,m:  tab   I   ml   M »•■  •■•"',     *   l*''*
No £icp> lb!; iswrtad coppw* rivets and
burrs. No 8, li to •"•,. :;:,<■ per tl*.; assorted
coppered rivets and burrs, No. 8, % to %,
4.r>c \ifr Ih ; copper buns, Xo. 8, 70c per lb.;
coppered burrs, No. 8, ,':7c per li*.
ROPE 8I8AL BA3EJ—British manila. base,
18%ic; pun- manila, bass 2'„",»>c.
SAWS,BUCK—Happy Medium, $16.n0 per
dost.; lance tooth, $32.85 per dot.; Happy
Idea, |20 Ofl per <J"7. ; I'rinc,, Rupert, J23.75
per <l'*z
8CREW3 Bright Oat head, 70/10<J6 off
list; brtrhl round head, 66/10*% off list;
Brnaa flat, 55 i"-. nff list; brass round,
50 logoff llm
>'<"!;i:\vs. sin4- tn-;- off list.
HCREWS. CAP   oJ'i off list.
SHOVELS AND 8PAD.1S—Old or Fox,
$'4 50 per <!"7. •'•.. Junes or Bulldog, $16.75 per
dos
IRON, BAND Per 100 Iba—1% Inch, $5.50
I . Inch, $5 50; I inch. $5.60.
[RON, BLACK SHEET—Per 100 lbs—10
en.*!.:.-. ?'.?:.. U rniage, $645; 1*8-20 gruage,
|C SS   26 iriiat-*. $7 J5
IRON, GALVANIZED SHEET—Per 100 lbs.
.'v gauge. American **!• English, I'.'.i"; 24
gauRe, ?"'.«•:  16 and 20 gauge, $8.70.
SCOOPS    per  dos. Moose,   No.   4.  $2125;
NO   6, $23.25    No   8, $22.75; No. 10, 123.75.
All above In black finish.
SOLDER— Vixtti case lots, 26c. per lb.;
li an, 28c   pel  lb
SI-IRKS. PRESSED—Per IM lbs— i; inch,
IS 50; 5-16,  $8 60;  41nch,  $7.30.
STAPLES Galvanised fence. $S.2T. per 100
ll>s in full kegs; galvanised pouUi")' netting,
|10 50 per 100 lbs, In full kegs.
TACKS     Carpet, 70c off new list.
TOOLS -Harvest, 50 5 off new list.
WIRE BARBED—Per roll—4 point, cattle,
• H rod   5.'. 50; 4 point, hog, 80 rod $6.00,
WIRE, PLAIN, GALVANIZED—Per 100
V     No   9,  IS 9 -.  No   12,  $6 10,
WIRE. O & A Per 1001b No. 10, $6.60;
No   11  $6 76    So   14, $6 8ti
WRINGERS Ese, $6.60 each: Sagety,
$7 30 each Bicycle, $6.66 each; Ajax, $13.56
each
WASHING MACHINES- Velox water
power, 123.00 each; Seafoam Electric,
I7R.60 earh; Canadian, $10.15 each;  Patriot,
VISES. WARREN SOLID BOX— 35 lbs,
$• 5 '   eacl    50 lbs, $> 26 each.
PAINTS   AND  OILS
Martin Senour Co. Ltd.
ENAMB1
* it*dlnary Colo
', gallon
i| jallon
1-16 eall"'i
Cardinal Red
-,  gallon
',  gallon
I 16  gn»on
ENAMELS,  I
AUTOMOBILE
Each.
...II 46
.    .80
,45
2 05
1.07
'NGlNi
i irdlnary colors.
%  gallon
',    C..II.*n
I   16    K,tll"ll
...   .57
6ach.
. $1.45
.SO
..    .45
^      -™
Scarlet.
'4  gallon    2.05
Vs   gallon     1.07
1-18  gallon    57
BNAldEL, MARTIN'S WHITE—
1 gallon   $7.00
'.«   gallon     3.58
'i   gallon     1.83
'*   gallon    95
1-16  gallon   62
Decorativr, Enamel.
1   gallon     5.00
',2   gallon     2.86
'*   gallon     1.33
1-8  gallon    80
1-16  gallon  .39
Enamel, Bath, tintlets, $4.65 per doz.
PAINTS
Martin Senour.
Gallon
Ordinary colors in 1 gal. cans $4.40
Martin  Senour porch  paint    4.20
Martin   Senour   Neutone  white    3.90
Martin Senour Neutone color   3.80
Martin Senour floor paint   4.24)
Sherwln Williams,  white   _... 4.75
Sherwln Williams, color   4.40
Sherwln  Williams,   porch    4.20
Sherwln Williams, floor  4.20
PUTTY— Per 100 lbs.
Bulk,   barrels   800   Th    „$6.50
Bulk,   barrels   100   Ib     7.75
Bulk, barrels 25 lb  8.30
Tins. 5 lbs Per lb 9%
Tins, 1 tl)  Per tb 11 ttc
LINSEED Ollv— Gallon
Raw,   1   to   5   barrels    $1.25
Boiled,  1 to 5 barrels   1.28
LEAD WHITE IN Oil.*— Per 100 lbs.
1,000   lbs.   to   1    ton    $13.05
Less than  100  lbs  15.05
TURflPENTINE—                                  Gallon.
1   ban-el   lots    $1.65
VARNISHES- Gallon
Elastic,   No.   1   _...$fl.30
Elastic,   No.  2   8.50
IV   Linoleum     7.50
IV Marine  Spar   8.00
IV Pale  Hard Oil   5*.S0
IV   Furniture     4.20
Less 33 1-3 per cent.
Lacqueret  6.75, less 46
Wax     50clb
a A    A A   A   M-<IJ
mismiMKD^ PgyLZanm
GflS and6flS0LINE MANTLES
FOR hi-l STYLES OF  LIGHTS
ASk   FOR   S/1MPLE5 o"d QUOTATIONS.
R-fl-floor*! Z/6°.LTD ^{oncouver^
?AC\t\C COASTrAAUTU FACTORY.
Brantford Scales
THE ALLCANADIAN LINE
EXACT WEIGHT SCALES
For Straight Weights
IMPERIAL STANDARD SCALES
For Heavy Capacity and
Household Uso.
C0MPUTINQ SCALES
MEAT SUCKS
CHCISE CUTTERS
AND CABINETS
Sold for Cash or Kasy Payments—Allowance on old scales.
All makes bought, sold and repaired.
W. E. WALTER, The Scale Man
365 Cordort West        Sey. 2881        VANCOUVER, B.C. 452
THE BRITISH COLUMBIA RETAILER
s
rs™
Advertising Baker's Bread
HOW THE FLEISCHMANN COMPANY SOUNDS ITS
MESSAGE MONTHLY IN THE STREET CARS
Our cards appear in 47,000 cars in over 4,000 cities of
the country, reaching over 50 million riders every
twenty four hours.
In the average community, tin* uiuuImm- of street ear rider*** in i ilni r**u;i|s Ui
total population of the community. This eard will lx< hefot** the eves ol al
these people continuously, da) b) day throughout the iimiitli, urging tin j"<
[ilc to buy Baker's Bread.
And Beginning October 1st, it will be replaced b) ntmthf-1 card i • in ating jn*-'
;is forcefully thi- same message.   And rtothnui        f the *■«.).
National advertising like this is to all effect* a local caui|>aigu, brought uj> to
the verv doors id' vour comuiuuitv.
• • *
Don't overlook the opportuuit) this   brings you to link up vour own advertising with it.
The Efleisehinami organization will co-operate with vou In planning wilesi
motion fitted to vour needs,
»i <
THE FLEISCHMANN COMPANY
Flelschmanris Yeast
1166 BURRARD STREET
Fleischmann's Service
VANCOUVER, B  C
mgirttmw<aaiamawa* 1021
THE BRITISH COLUMBIA RETAILER
453
BAKERY, CONFECTIONERY
and CATERING SECTION of
Hoc
British Columbia
i  IRetailet   m
COMPETITION OF THE CHAIN
STORE BAKERY
in i In- country are only incidentally
in the bakery business too.
'!*.. honestl) make a people's brearl , •M'"!,'ni mccnanical appliances
ought t*. constitute an inspiring pur. ni,"lr •von'< ,li;ik'' a good bread. The
pose oilffllt to *-a!l f..rth man's best ?nain Rfore l,aker wil] keeP '■h,,(*;'st
endeavor an*! impress him with th-    j" the matter of modern equipment--
Inn is nut at all likely tn keep abreast ot' baking specialists in the
mutter of developmenl of quality
bread, Th*- best bread of the future
will in- made with the best brains—
rather than the best equipment.
real uiguit*) "t the husiiii-ss in which
he  is eiil* r''*i.
The ni*i battering ram of the an
I'iiMits is in* longer effective m these
days of trench warfare Th*- modem
weapons  which  have been evolved
by   ui* In <iat<-  merchandising   must
be emplov ••*!.
Make honest lo-goodiies** super
<{iialit\ bread, put individuality into
ii and ludiitid it Then educate the
public to the fact that there is a
ditTeiin- e in bread
Tli*- chain store operator strives
tn promote tlie idea that bread *s
bn ad. That ihcre aie no grades in
bread, as thei * are in other commodities and tii. baker has alio1*'ed 'I"'
public th>- grocer the politician
and the newspaper to go ou thinking that all bread is alike or near
enough sn as to warrant iusistancc
that bread prices be brought to a
common level. That if some cockroach baker or some chain store cut
the price of bread an\ baker who
iliiln "i do lil' '■ is'' w as profiteering.
\H    nf   tins   proceeds   from    the
thought  that bread is just bread _     ...
and iual as the chain store operator the highest quality loaf, with tho
,.„., keep the public believing that haxard of variation removed -begin
wav just sn long will the) find il the education of the consuming piib-
easV tn convince tl,.- consumer that    lie tn the fact that tliere are grades
Training Men
Tliere an-, however, a few bakers
who want to keep abreast nt' every
modem development, not only in
scientific research. To those who
really want to Found their business
*>n such a bed rock basis—as will
forever put them above chain store
competition on quality every ag-*
eney which can bring to them new
and advanced methods of control
over the factors that have to do with
th*- maiutainance of quality, should
be employed. More intelligent bread
making organizations must be built.
We must he more persistent iii training men, particularly department
beads.
Make Bread Grades Recognized
With an iulellgent organization-
concentrated   nn   the  production  of
thev are puhlie benefactors ami a
chastening influence on the profiteer
ing \\ holesale baker.
Therefore, the chain store operator will never make a letter bread
than is necessary tn satisfy the trade
, '   * ,;,;     -i , «f     price o   hulk or tiller
will not study the Bcieiitinc side oj    '....,
iread baking to the extent thai the
if bread    just  as there arc grades
of   canned    peas—flour—shoes—or
automobiles. Some breads may be
high iu food value while others may
he mere tiller. The public will then
not expect   food value bread at the
Todav the general public does not
bakerv «l ialists will do. The chain    understand the difference and that
store is onlv incidentally in the bak-     makes it easy tor the chain stores to
g business    Perhaps it's equally    continue to attract patronage by a
ui
mm that the majority of the bakers   low priee on bread.
You Have Not Read This Journal, Until You   Have Studied
It's up to the independent wholesale baker to make bread, that is
different, and to train the bread buyers and the independent grocers to
know and appreciate the difference.
Profit of Narrow Margins
In most communities the grocer's
profit ou bread is too large for the
good of either himself—the baker
or the public. If the independent
grocer could be brought to realize
as does the chain store operator, the
value as a drawing card of bis bread
trade, he would reduce his profit
margin and thus help to undermine
the foundation of his chain store
competitor.
It's up to the independent baker
to educate him tn this viewpoint.
There are some cities which furnish notable examples of what may
be accomplished iu a community
where high quality bread is sold on
a narrow margin by the distributor.
There the grocer places a much
higher value on his bread trade than
is common among his craft—and
finds it really more profit than do
his brothers who insist upon the long
profit—while his chain store competitor gets the business.
Not satisfied with a long profit on
the leading brands in his community
he buys as much so-called cheap
bread of indifferent quality as he
can palm off on his trade—and on
this he makes an even larger margin.
Making it Easy for the Chain Store
The baker is to blame for he has
always felt he could not get more
for a quality loaf than some other
baker was asking for an inferior
quality, lie has usually taken the
line of least resistance—lowered bis
priee and thereby encouraged the belief that he would be a profiteer if
only his competitor would allow him.
The grocer and the baker together
then contributed to the prevailing
belief that all bread was alike and
the Advertisements* 454
THE BRITISH COLUMBIA  RETAILER
S.-n*.
|„*
THE BAKERS' FAVORITES
Cream of the West Flour
SELKIRK CASTLE
IN USING THESE FLOURS SATISFACTION IS GUARANTEED
Mtnufactored bv
THE HEDLEY SHAW MILUNG COMPANY, LIMITED
MEDICINE HAT, ALBERTA
Phone Seymour 2245 Affiliated with MAPLE LEAF MILLING CO.. LIMITED
Vancouver Oftle   8*4 Standard Bank Bid??
Uniformly Rich Shortening
MAKES UNIFORMLY
RICH CAKES
Ridi shortening   all fat, saves money and time in mixing.
Thai is why so many bakers use Bakers' Cottolt ue,   Il > 100$ fat,
Its uniformity of richness and quality makes it possible to fjcl tin* maihc
results every time   if' the other ingredients do not
change in quality or in quantity.
With li' ounces of Bakers' Cottolene vou ire! the
same results as with 16 ounces of other shortenings,
Otir files are full of testimonials from successful
bakers.
Let Us Mail You Our Latest Price List
^^^■■Br Zm «■..«■ FAIRBANK"*'''-^:
MADE IN CANADA Uawma
MONTREAL
Mers r/YTTOT FMF
Packed in Tierces, Half Barrels, Tubs and Pails.
nswmavsswjrrryr.—- wm
THE BRITISH COLUMBIA RETAILER
455
should Mil for a like priee.   tn Eos- From this machine the loaves l-o to
termg tins condition they have foi- another whieh ivl.-as.-s the gasscs
low.etl  tho Boil  for the coming oJ which have been retained in the pro-
chain Btore competition.   They have ceeding operations. The loaves now
made il eas)  for the chain Btore to go through another process to set
dr°P '" ;""! ■sl,,l!,1.v pnl b price on the bread, after which they are roll-
,'>•"••!,l to attract not only the bread ..I agaiu at the rate of 72 per min-
,n,llr ■*»«■ •" atfrael grocery trade, ute.   The mofit a man can do under
The honacwife sunply believea she is the old Bystem, was about a dozen
aaving money on bread by buying it in the same time.   The bread is now
at the chain store and since bread ia ready for the last operation, baking.
so much cheaper there the inference The ovens are kept at an average
is that  groceries are also cheaper temperature of 450 degrees Pahren-
and she transfers a large share of heit and the capacity of each oven
her patronage there.   She is coming is 900 loaves an hour.   Live steam
tn regard the independent grocer as is also used before baking for the
merely a neighborhood convenience, purpose of raising the bread.   It is
The grocer owes it to himself as well also used in connection with the bak-
as to tl.* bakers to co-operate in this ing to give the bread the brown
campaign of education tn establish crust
the  fact  that  there ar
per cent,, to be computed upon a basis
of valuation at $1 per Imperial gallon.
If so desired, the selling branch of a
company may be segregated from the
manufacturing department, and sales tax
of 3 per cent, would then be payable on
the sale or ordinary ice cream from the
manufacturing department to the selling
branch, to be computed upon the basis
of valuation of $1 per Imperial gallon. ..
The sale of ordinary ice cream under
the conditions above defined by the
selling branch to the public, including
retail dealers, is not subject to a further
sales tax, in view of the fact, that sales
tax of 3 per cent, has already been levied and  is collectible thereon	
A. R. FARROW,
f'oiinnissioner of Customs and Excise.
Th*- welfare of the 25 men who
are employed around the plant is
also looki d after, there being shower
baths, separate lockers and a lunch
room nn the premises fur their use.
Tin-  phenomenal  growth of the
Westminster |>lant  of Shelly Bros.
Ltd., is attributed to the application
of tin- same methods as have made
Seven years ago Shc-I* Bros, pur-    a S1iccess of their plants in Vaneou-
haaed the bakeshop of .Mr. T, Grant    ver Victoria and Nanaimo. viz. ser-
i*  grades  m
brpad an«l thai it is food value and
nol price which should govern sele<
tion of the family bread.
ADVERTISING AND SERVICE
Modern Methods Factors tn Shelly
Bros.   Success.
Kit Tenth avenue. Vancouver, l">. I
The plant al thai s.in*- was only bait
\ IC(
-, coupled with advertising.
id prtwnl ««e, ind «ru taking on    0LD THEORIES DISPROVED ON
:"' ''"•'■•"'" ' l0»v«»<l"y- '»        DIGESTIBILITY OF STARCH
li    has   been   generally   believed
• lay Shell) Bros, are puttim* out '-1.-
,'i'M' l.i(t\ is. b< sides a large amount of
pastry. Their present plant is one
*>l iIn* mosl modem on the Pacific
I 'o«isl and in \ [siting it one is iui
press.•,*  !i\   the  vast  improvement
that raw starch was harmful, and
that all starchy foods should be subjected to thorough cooking to be
'Meestcd   properly   by   the   human
baking bread,
over the old fashioned method of body. Cornstarch and similar puddings, quickly made, were tabooed
by those who held to the belief that
raw starch could not be digested,
The idea thai raw starch is not digestible has been proven erroneous,
PRESERVING
The Broder Canning Co., Ltd., of
Xew Westminster, have, to a great
extent, through an amalgamation
with the organized growers of Gordon, llat/ie and Mission-Head Association, prevented the glutting of
the B. C. strawbery market this season.
All surplus jamming berries are
being absorbed and packed by the
Xew Westminster company and will
bear the label of the B. C. Berry
Growers' Association, with the net
contents stamped on each container.
Higher quotations for canned
vegetables art1 predicted by Broder
Company's manager owing presumably to a shortage of local crops.
Creating what is considered a record, nine acres of the Broder Co.'s
fruit holdings at Huntington, B. C„
have yielded thirty-two and a half
tons of raspberries.
On entering the shop, one is
struck with the cleanliness of the
whole plant and ever) operation
from the lime ol mixing the dough
until the bread *s ready to be delivered to the consumer.
The flour and other ingredients us-
ni in the various operations are kent
It is estimated that in England
more than 200,000 pounds weight of
paper are used yearly for the manufacture of cigarettes.
r! hast in the ease of healthy adults.
In a scries of experiments conducted
by the Office of Home Economics,
I 'oiled States Department  of Agri-
in th.- store room until read) to be culture, it has been found that corn-
used, Th*- best bread is made from starch, wheal starch, and rice starch
flour that has been stored for a time,    were all digested completely when
paten  in  fro/en  pudding in which
the**, constituted as much as 20 per
A Swiss has recently arrived in
Paris after having made a trip
around the world on a bicycle. It
required seven years' time and his
cyclometer registered '15,000 miles.
and Shelly llros, Keep on an average
of 3000 sacks on hand
The first operation in the making
of bread is the mixing and tins operation i- performed with absolute    pudding was found to be less diges-
,,,1  iM at    tilde, giving an average oi 78.2 per
cent, of the entire dish.    Raw pota-
ii starch later in the same kind of
precision. The water is put m al
exactly the right temperature, according to the humidity of the room,
whieb is regulated by the windows
and doors. After being put into the
mixer, which has a capacity of 600
re-it. digestibility, and similar results wen- obtained with other tuber
and root starches,
SALES  TAX   ITEMS
loaves per half hour, the dough goes    (n AS APPUED T0 the sale of
ICE CREAM—
, ( On and after the 10th May last, sales
tion.  This maehi an  be regulated      0f ordinary ice cream by manufacturers
tO   the   moulder,   a   maehine  whieh
piiin hes three loaves at each opera
llilie  ,
t,,   ,.,;,.  ,.,,, I,   |onf  the   riglll   Weight,      are subect to sales tax at the rate of 3
Four Minutes to
Complete Calls to
Vancouver Island
Have you tried the
long distance telephone service between the mainland and Vancouver Island lately'.' The additional
submarine cable gives ample facilities, and the average call is remembered that Central hunts up
the party wanted and gets him on
the line.    Try it and see.
Between 7 p.m, and 8 a.m. you
get   three  times the day  period at
the san *• price.
B.C. Telephone Company
Dea
I With Our Advertisers:    They Make Thlt  Official Publication Possible at $2.00 a Year. 456
THE BRITISH COLUMBIA RETAILER
ft,
WHEN THE BAKER REBELLED
(Editorial, Nfeu York Herald, Aug. 30)
A natural and justifiable curiosity is fell bj the
ultimate consumer in regard to the failure of the re
tail price of wan) articles to fall proportionate!) aa
far as the whole sale price has dropped. To solve
at least a pan of the pux&tc through a concrete eas-.1
let the ultima:*' consumer considi r tin- evidence given
recently in the suit ol Ma\ Schleainger again hi
the Bakery am' Confectionery Internationa! I'nion
Th«- plaintiff is a swall baker in Avenue V, S'ew
Vrork. According to thi affidavits subwitted by bun
to Justice MeAvov in thi Supreme Court he has been
paying the following weekly wage lo bis employees:
Foreman ***'-
Mixer TI
Mixer ?2
Porter 61
Sv.'erprl ■• I
In addition to th*-- largi weekl) wages **.t<-!i
employee received free bread ami roils tor himsell
and his family, an extra expena*" to ?h.- employer,
according to bis estimate, "! From *5 to $10 1 w**ek.
The baker had all thi help he needed and a pa)
roll which he regarded as very high.   Along came
th*- walking delegate oi  the onion and ordered
Sehlesinger to pul on an extra baker at t70 m tv*?el
Ths proprietor refused; it would have wiped out .-
bis profit In- said.   A strike was called against
and his men walked out on a Saturday, th.- bis
mi* nigh! of «h-   Basi Bid**, leaving Schleainger i»>
'us* "fcftOO lift his week I'ful I mtiitt*HM
li\ repteeing Ibf strikprs with his wife and ehi
ilren th*- baker was able to nuppl) hit 1 unIork rs ni • ■
tn cut the priee ol ; n id 2 eenta <t loal    Tl ■ ■■ I <  1
elares, lhe union piekeinl Iu**. pia *• and inaulii
ruslonters.   Nothing was left  foi  H**bl**xiiit?<%i
lo appl) for .sn iitjunetion Against lhe pii keting
ku** the nor."!, iio' (he roout*) I    I ltd I****!
When a union inaitts nol onlj upon the obi in
Dateil wage bul   ij m waddling an esprit*** ol Jf7li s
.•>-.*. on * buainejBi whieh cannot stand ;'. is Ihi
in\ v.Dji |<»r thai Minti     ■      ;-■'■,.■>.  oni
I**'" Ii
If
ii
PI i»r
Kurt v p* r
L-   ■  '      s
Mil n  In       >l  ll
I .* >»i
S\ Hi;'  pOI»»t
ih»* [«nu»« * rop f*»r I
irrajfittf"
1
I
KIRKLAIND & ROSE
IMPORTERS  ANO  MANUFACTURER'S   AGENTS
Bakers' and Confectioners' Supplies
AGISTS   FOR
MILKSTOCK
A Pur;- Bepflr.*'*-! Milk lo Powder Kurin
DIAMALT
-■.-** Pure Malt Extract for Bakers
CHOCOLATE
—for Confectionery and Cake Work
ESSENCES
•  i*!arorlngs, Hfarmlesi Colors, Essentia] OUs, etc
\N \\H\\   *»{!".«.   I'lUlfH     "IH
PAPER   GOODS
— of all kinds, Lace Mats, Charlotte Rots** Copt,
Cake Ornaments, <n
130 Water Street.
Almond's Limited
VANCOUVER. B. C.
IMPORTERS OF
Bakers and Confectioners'
Machinery  and   Supplies
Mai   '■ ' .'-
Tofocio 1 toads
Mannfai (■<-.■*! ».     THE    AsJRRIi w    EMAIL* I .
Ctm ■ ■ stl • >hie
Maenfartared bj   THE   COWAN   CO    LTD    Totu
utad 1
Mai •'.<• • red 1 v    ?  BI UH I < 0  LTD. Load n  1
.in '   V  :;•- ,.'    • .*.-..*•'.'.
Hani
ywtfrt&fftstttofitfr*"
• ired h   M .SS£L1. HUNT, CATH I
Ion   ! 1.'    ind v ■ if al  fa ids
VANCOUVER. B C
TIC KiriS  AMI    I. A Illil.S
MADI or specialists
A   lp4Hrlalt«(,   !n   any   tolling    II   SIM   KtOlppOd   IS   l""'
d'i'o  rsnulta  promptly,   satisfactorily  snd  wononilcally
Thin  I*   wl.rrs   our   t''»'"   *U?<*r<i   fr-un   Iho   »v«r»fi>   print-
Ing offlcs '«■ • rafr>- in stock many ions nf eolorod cord
boOrds for Itnmtdiati 1114 At om operation with nor
11 lodsrn tpaclaliy  marhtntry,   w«  pi ni   ilcksts  la  10*0
roi'-t* on froni «,r tick si -»n*i <*n the t>«*-*i. numbs* ssca
n*i<«<t ihi »«tji« ot eonscctitlvsly »n*i p*rf»f»i» ihtti
jvttli wm 1 r,r w« r*n (irtnl your licksfl Snd r*» * '■ ■
Into rntli (0 utit *»ftri» n*i«i*« numbtrsd conssoutlw t
sad rarrsctly w. mnkf t.rpa-i uuii m iwo colors f-,r
!h<* (>••:«« of printing *.*ir ootnf in qanntitlM, awI i"l?
up Into roll« of s ("":''' \v* msks ins iifhotn for '*'•
R C k   itv   i.v ih«* millions:  f**r it*« Korth  Vsnooovsf
IV*"rn ' r •>,« (J^vrmmrni AmttSffmiinl Tax. »!• ' "P
In |h« n III ■■'•% «n^1 nil lOn't* of (hc*«lr« llrk**!* M»y
»-(>   Ri *   >,f  of  •rrvlr*   fr»  yrti)
NICHOLSON,  LTD.
Phnnt   Ibyv .*   3*1
709? ?nrt  AVENUE   WEST VANCOUVER,   »    C.
ms^mg^^ssmtt f)2l
THE BRITISH COLUMBIA RETAILER
457
WHITE CAKE
Sugar   pov tiered . '• lbs.
Shortening, l1- Iba,
Bgg whiten, ■ » uts,
Mill;, 2 qta,
Milk   |n'%\dered . s <>/«.
Klour, 1" l'1*'.
i tornatarch, I! *j lha,
I '..il ;ioj powder, I! *- ozs.
Vanilla flavor, 2 nxs
Almond llavor, ( m oz,
Mutter flavor, I o/n.
Salt, 2 oz»,
Method < 'ream up - Iba of sugar,
the shortening, I in. of coruatarch,
I**",.dei<-*i milk, salt, vanilla and almond ii.s\-*r and tilt* baking powder.
\*-\t. L't-iiil.** work iu the egg whites
\\ hieh hat i been w hipped t<> a meringue. Then add I he milk and gent
?\ agitate lhe mass      Sow adtl tb<-
ur, I lb i! sugar and '_• lb. of
[•os u-.:.i1 eh, aftei ; H\ ing • if ted t hem
'*.,.•■ * In i Hrat, Thia mixl lire ia now
read)  for the forms,
GOLD CAKE
i'iiti>-r t lavoi. • oxa
l-'biiir. 10 lbs
< . rtiatareh, I'    lbs,
Vanilla Il.i\or, *> ,,/s
Suit. 2 oxa,
linking powder, 1 07.,
Method Ih-i; ** l'^ ,,! sugar, I li'.
of cornstarch, egga, powdered milk,
salt, baking pow der and vanilla lo 11
\.t\ light cream, adding tl"' egga
■gradually during the beating. N'exl
,,,l,l Hi.- milk ami gently agitate the
mnna, Sow add the fiour, 1 lb. of
sural and ! • lb, ol eornalarcli \\ Inch
have been thoroughly blentled. Ihe
mixture ia now read) lo he put into
ib,. forma I'-' the same kind nl
forma aa mentioned for White or Sil
\ IT    (    .1 Iv C.
CHOCOLATE CAKE
Sugar   powdered ■ s '   ■
Shortening, 2Mi l,lv
Rgga, ■'* qta,
f'hoeolate, I1 1 Iba.
Flour, 10 lha.
Soda, I ozs,
Salt, 2 oz8,
\ anilla flavor, 4 ozs,
flutter, flavor, 4 ozs.
Method Beat 7 lbs. of BUgar and
3 qts. of eggs to a stiff sponge cake
froth, Add the milk, flour and
BUgar and mix the ingredients. When
nearly mixed add the melted shortening, melted chocolate, butter flavor
and soda. Continue mixing until
smooth, The mixture is now ready
to be placed into forms.
BUTTER FLAVOR
Butter llavor may be made from
the following formula:
Butterscotch flavor, 1' 1 lbs.
Lemon oil   ilistilb-tl >, 2 lbs.
\ut ml   Benzaldehyde in alcohol.
1  lbs.
t lottonseed, 10 gals.
The   Butterscotch   flavor  may  be
made as follows:
Buteracoteh basi-, 14 ozs.
Ol) cerine, 1 Ib, 2 ozs.
Alcohol, 8 lbs.
Mix the ingredients and shake
thoroughly. 1'. Ib. of this solution is
used in the butter flavor formula.
FILLINGS
Rub lip 1 lb. of almond paste; 1' •_•
|| r, of sugar; 1 Ib, of cake crumbs
with •'» egga and use enough water so
that you can spread it nicely with a
bin-ill knife,
FILBERT FILLING
Toasl 1 Ib. of filberts light brown.
Roll these in ll towel and blow off
the skins. Orintl them, add 2 lbs. of
sugar, 1 lb. of cake crumbs, ' •_> oz. of
cinnamon and a dash of vanilla.
Afake a paste with 7 whole eggs and
enough water to spread nicely.
FIG FILLING
Grind 1 lb. of figs, '■_- lb. of raisins.
mix tins with 1M> lbs. of sugar, 1 lb.
of pake crumbs, eggs and water, if
needed. Then you can use various
custard fillings, such as lemon or
plain cream custard, or you can use
any amount of ground nut meats into
these custards, or a pineapple filling.
CHOCOLATE MARCHMALLOW
ROLL
Various   formulas   are   used   for
making this kind of roll. Some bak
ers use chocolate, others use powdered cocoa and some use chocolate
liquor. In making this roll, care
should be taken not to have the mixture too stiff, as a roll made with a
stiff mixture will have a tendency to
crack. The folowing formula will
make a vory good chocolate roll:
^ugar, 1 lb
F.ggs, 5
Milk, 1 pt.
Hour, 1 lb.
Cocoa, 4 ozs.
Si Mia,  \ j  OZ.
I i cam of T 1 tar. \/» oz.
\ iiuila. ' j < ■*,
Salt, ' 1 oz,
Method—PI:.c-' the sugar and eggs
in a bowl and stir brialdy until the
mixture becomes frosty, then add the
milk, soda, vanilla and salt and stir
to incorporate the ingredients. Now
add the flour, cocoa and cream of
tartar which have ben sifted together previously and mix to a smooth
batter. This is sufficient mixture
for one large sheet pan measuring
about 17 x 2!) inches. The mixture
can be placed on to a sheet pan which
has been previously greased and
dusted, or it may be put on to a sheet
pan which has been lined with a verv
thin paper. It should be baked at
approximately 400 degs. When baked
invert the sheet on to a clean cloth
which has been dusted with a little
flour, spread a heavy layer of marsh
mallow filling over the sheet and
then roll up in a neat roll. Allow it
to cool when it can be cut up into any
desired lengths.
The Marshmallow filling may be
made as follows:
Marshmallow Filling
Granulated sugar. 18 lbs.
Powdered sugar, 2 lbs.
Egg whites, 1 qt.
Gelatin powder, (i ozs.
Water. 4 (its.
Gum Arabic. 3 ozs.
Cream of tartar, 1 oz.
Vanilla flavor, 1 oz.
Method—Put :i qts. of water, 18
lbs. of granulated sugar and 1 oz. of
cream of tartar in a kettle. Place on
stove and boil to 235 degs. . While
the sugar is boiling put the egg
whites in a kettle and whip to a stiff
meringue, add the 21bs. of powdered
sugar gradually during the whipping. Now disolve the gelatin in 1
qt. of boiling water. While the machine is riming at high speed slowly run in the boiled syrup. Then gradually run in the gelatin in the same
manner. Add the flavor and whip
until the mass i.s light. The meringue
is now readv for use. 4oS
p
THE BRITISH COUWIHIA  RETAILER
Si'
WILSON BROTHERS
Established 1890
Our Motto is "SERVICE"
We cannot offer to sell you goods cheaper than any other firm is in a position to do, but wc CAN
give actual facts to prove th.it it is
ECONOMY
to deal with us
SK WILSON BROTHERS. VICTORIA. B.C.
Wholesale  Grocer*
SHAMROCK BRAND
Stands for the Highest Grade Butt
er
it is
our endeavour to inainUin the Highest Standard, and you ean safely RECOM-
MEND this brand to your customers,
Reliability goes with SHAMROCK BRAND
VANCOUVER
P. Burns & Company, Limited
CALGARY
EDMONTON
<i
EFFICIENCY Brand Heavy Rubber Footwear
Brown nml un,,t..
Brown and White
HIP, STORM KING
and KNEE BOOTS
THREE, FOUR and SIX
EYELET LUMBERMEN'S
WEA™ ^Z7ZorHAL™CR088' •*■» -« —s
Send Your Rush Orders to Us.
(ratta  Percha &  Rubber   I ..I
M« BEATTY STREET, VANCOUVER "UUUB1,        1,1 U.
504 YATES STREET. VICTORIA B.C
OIKS
are
buying
B.C. Fruit
Latest
N
ews
i Inn    •   i   it
\'< .     .       i' i u in
• ' • i: i     IS   "l;*■    nl    til'
Hi      • \ IT     j'.t    Kl'tl
II n 11 I'USl
I     |'i]      ! |n»\   iv      ti II t1
101  laitt" urosi' \ intr.
ARE YOU SELUNG
YOUR SHARE ?
'I In- year, above all years, the orchards of the Valleys
are offering larger fruit finer flavor—and better color
than usual Vour customers will buy on sight. Give
them ;i ehanee to see 13. ('. fruit displayed in your store.
Hack up "in* advice to bu\ by the box—the convenient
fawih package.
Talk   Wealthies   Now
Mcintosh  Reds on the
way   Jonathans to come
Tlii.s hi ri««s "I m\\ iTlist'inonl •> issti ><] by  ti
i - mid | listri i ntors of II. C. Krnil. :
Do You Desire (o Build up a Successful Butter Business ?
THEN HERE IS THE SECRET-
HANDLE A BRAND OF IUTTKR THAT   IS IHHiiMTKI V IM I.I VHLK.
A BRAND OF BITTER THAT CAN BE   Ml I'I AIM ID ITON  FOR I OhOR, Tl\
Tlk'l   A\H |'|. Win;
A BRAND OF BITTER RACKED IN   \   SANITARY   I VKTOX,   WHICH   |\
SURES   IT   REACHIXO   TIM    (X)XSl'MER IN   \   PKRFEl PLY  FRESH   Wi»
CI !  WI.V « ONDITION
TINA. II WIH,I
"BROOKFIELD" BUTTER
\
Tl
vor wili i
* i •
VSSrRKI) OF S VTISKI
t\Ml   Wi> PRoFi
1. BR VXD
ih  i i sTi >MI R?
r ro vol itsi 1,1
\\\)  V ooo|) Vol
Swift Canadian  Company, Limited
Vancouver       New Westminster       Victoria        Nelson        Calgary        Edmonton
?
;■
SUPPLY YOUR CUSTOMERS
ii
AP
Willi
w
SOAP FI
Jv/ril    1 Li
i
Guaranteed 100% Pure
Especially Suitable for use in all Types of Washing Machines
SOLD BY THE POUND IN BULK    NO WASTE
Price: $4.75 per case—25 lbs.
THE ROYAL CROWN SOAPS, LTD.
VANCOUVER, B.C.

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