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The British Columbia Retailer Jun 30, 1921

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 THIRTEENTH  YEAR
Tm British Columbia
JUNE,   1921
:
Dry Goods - Groceries - Hardware - General Merchandise
20c Per Copy; $2 00 Per Year.
Vol: XII. No. 10
VANCOUVER, B.C.
WHEN SELLING YOUR CUSTOMERS
OGILVIE'S
Royal Household Flour
VOU KNOW AND THEY KNOW
That it is not merely .1 question cf making better bread, but the Best Bread.
T*-rre is I world of sat ifaction In knowing this, and a steady and high-class
bus nrss for you in pushing a Flour which bas always been recognized as
CANADA'S BEST
..:.■" ■*''
,     OGILVIE'S &
^
ROUlHCHSlHOLft
OGILVIE,
•*
Ogilvie Oats
\
it»
OATS
A
Have just the right flavor wh.ch. coupled with  an  absolute freedom from
hulls, has put them in th? front rank.
Ogilvie Oats are now the people's choice.
THE
Ogilvie Flow
Vancouver, B. C.
301-308 Carter-Cotton Bldg.
ills Co.,
Phone Sey. 6891 I
Eliminate Error
Save Time
Save Worry
"BURROUGHS"
Retail Model - Price only $185
Terms If Desired
A FULLY EQUIPPED, VISIBLE ADDING AND LISTING MACHINE
Expressly Designed and Built for
"COUNTER"   AND   "GENERAL"   FIGURE   WORK
IN   RETAIL   STORES
Our representative will be pleased to i all and < 1 *• in -»f*
Btrate this Machine, nnd Its application to your
particular requirements.
Drop  Us a   Line,  or  Phone,   Seymour 466
Burroughs Adding Machine of Canada, limited
Factory at Windsor, OnL
E.   C.  COLEMAN.   Agency   Manager  for   B.C.
119 Pender Street W.      VANCOUVER.  B.C.
Phone Seymour 166
Let Us help
ia
it Ii admitted thai Octan Falls kr.»f»,
and  Manilla  Papers arc  equal  to  any Ofl thll
marke.     and   »uprrior  to  many
As a matter of practical home industrial
policy it >s a.lvis'ble for dealers to Inaltt
upon these papers Th | »eeps our at.-ens
busy     and   money   Circulating.
Smith, Davidson & Wright, Ltd.
Manufacturers  and  Wholesale  Paper  Dealers
VANCOUVER and VICTORIA. B.C.
i
- |
i i
M      l
; I;
B.C. District Telegraph & Delivery Co., Limited
Operating in Connection with Great North Western Telegraph Oo.       616 HASTINGS STREET WEST
With which is amalgamated FIRE PATOLS LIMITED
  Seymour 661	
ELECTRIC PROTECTION AGAINST BURGLARY       MANUAL FIRE ALARMS
CENTRAL STATION SYSTEM OF NIGHT WATCH SIGNALS
ELECTRIC SUPERVISION OF AUTOMATIC SPRINKLER SYSTEMS
During the Past Year Our Patrols Reported
and Attended to:
403 DOORS LEFT OPEN.
190 WINDOWS LEFT OPEN or BROKEN.
454 LIGHTS Left ON by Accident.
87 LIGHTS Left OFF by Accident.
17 SAFES Left OPEN by Accident.
FIRE PROTECTION ADVISORY DEPT.
WATCHMAN'S  PATROL.
MERCHANTS' POLICE.
SPECIAL SALVAGE.
LIGHT CONTROL
UNIFORMED MESSENGER SERVICE
We "Work in Co-operation with the City fire and  Police  Departments,
We Answered 207 FIRE CALLS Threatening Our Clients
Phono or Write for Further Information, !I21
THE BRITISH COLUMBIA RETAILER
WE THANK YOU FOR YOUR PATRONAGE.
PLEASE CALL AGAIN.
• A-1.00 -0001 JUH5-21
'rr- Okie
Brown & Stevens
Central Merchandise
This receipt shows the amount of your
purchase.
The re^ster prints a rerorJ of the sale on
the receipt. The star shows it was a cash
sale. "A" is the clerk's initial. The
amount is $1.00. It was the first sale
on June 15. 1921. The register also prints
an advertisement of the merchant's store
on the front an\ back of the receipt.
A receipt printed and issued by
a National Cash Register ♦
Benefits the customer:
The plainly printed figures of the amount on the
receipt show that she lias not been overcharged. She
likes to buy in a store of this kind.
Helps the clerk :
It prove; that he registered the right amount. The
added and printed records inside the register give
the clerk credit for the sale.
Protects the Merchant :
He knows that to get the proper amount printed
on the receipt, correct added and printed records
must be made Inside the register.
A National Cash Register is the only machine that prints
and issues this kind of a receipt.
We make cash registers for every line of business
NATIONAL
CASH  REGISTER CO.
OF   CANADA  LIMITED 36
THE BRITISH COLUMBIA RETAILER
ROGERS'
GOLDEN SYRUP
"The End of a Perfect Day"
flMade from finest flavoured cane sugar, a special grade of which Is imported for tin.
purpose.
flPut up in all sizes of packages to suit your customers1 requirements.
fin packages designed to beautify your store,
2-lb. tinfe, 24 to a case. 10-lb. tins, € to a ease.
5-lb. tins, 12 to a case. 20 lb. tins, 3 to a case.
Perfect Seal jars, 12 to a case.
The British Columbia Sugar Refining Go. Ltd.
VANCOUVER, B.C. 1 !)21
THE BRITISH COLUMBIA RETAILER
337
Restmore Manufacturing
Co. Ltd.
WHOLESALE   MANUFACTURERS
OF THE
FAMOUS
RESTMORE MATTRESS
ALSO
WOVKN WIRE and COIL SPRINGS
STEEL BEDS
SANITARY  COUCHES
And All Kinds of
FURNITURE FOR THE HOME
VANCOUVER, B.C.
Lake of the Woods
Milling Company
LIMITED
Makers of
FIVE ROSES
*
FLOUR
The World's Best
Daily Capacity 14,200 Bbls.
*
B.C. Offices and Warehouses:
1300 Richards Street 1014 Store Street
VANCOUVER
VICTORIA
Patronize Home Industry
BUY
COLUMBIA BRAND
Writing Tablets
— and -—
School Supplies
Made in B.C.
Wrapping Paper, Twine, St. Lawrence
Paper Bags, Toilet Paper, Picnic
Sundries and Stationery
Columbia Paper Co., Ltd.
VANCOUVER and VICTORIA, B.C.
Selling Products
Your Customers Know
EDDY'S MATCHES 30tc40different brands of them—are known
to everybody everywhere in Canada.
EDDY'S Indurated Fibreware
utensils are equally well known
and equally popular.
An Eddy display will link yon up
with the nation wide demand
Just show EDDY products in your
store   they sell themselves.
.Made iu Canada, by Canadians,
for Canadians.
THE E. B. EDDY CO., LIMITED
HULL, CANADA. Till-: BRITISH COLUMBIA RETAILER
lit! I
ROYAL STANDARD
Products are all
"Made in B.C/'
Adds Prestige
to your store
And that surely is .in asset. Prestige may br gamed tram t*o tourer*,
viz., by having des rablc customer* call and being able to otter goods of the
better class.
A complete supply of ROYAL STANDARD PRODUCTS will ast st you
in gaming the store preitigc >ou desire.   Order
ROYAL STANDARD FLOUR
WILD ROSE PASTRY FLOUR
RCYAL STANDARD WHOLE WHEAT AND GRAHAM FLOUR
ROYAL STANDARD POULTRY FEEDS
Vancouver Milling & Grain Qo.. Limited
OFFICES AND MILLS
VANCOUVER, B.C.
Branches: Victoria, Nanaimo, New Westminster. Mission City.
Agencies: Duncan, Courtenay, Langley Prairie, Clovcrdale, Ladner.
J. C. WILSON, LIMITED
Makers of
The " Standard" Paper Bag
UNEQUALLED FOR STRENGTH AND DURABILITY
Phone Sey. 781
And of the following linos:—
Greaseproof Paper Pie Plates
Stationery
Ice Cream Plates
Oyster Pails
Twines
Wrapping Paper
Toilet Paper
Phone Sey. 781
1068 HOMER STREET
VANCOUVER,  B.C. 11)21
THE BRITISH COLUMBIA RETAILER
339
BRITISH COLUMBIA
KtlAILLR
Published Monthly
THIRTEENTH YEA
GBOCBRIB8, DRYOOODS,
HARDWARE,
QBNBRAL IIHIRCHAND18B.
OFFICIAL ORGAN OF B.C. BOARD
RETAIL MERCHANTS'
ASSOCIATION OF CANADA.
A MONTHLY .Joi'RNAL published in the interest nf Retail Merchandising find the Development of Commerce in Western Canada.
SUBSCRIPTION RATH: Two Hollars Tor Year, payable in advance.
Advertising Rates on Application.
Editor; -I. S. MORRISON        Publishers: Progress Publishing Co., Ltd.
EDITORIAL AND BUSINESS OFFICES:
LONDON BUILDING, VANCOUVER,  B.C.
Cable A.hlnss- •■siiiimmm;."' All Codes Used.
Telephone, Beymoar 3S61.
street, both will respond.
In many eases retailers have let
their stocks run too low. As a rule
nothing hut older staple lines are
now on hand. Large stocks are certainly not advisable at the present
time, but sufficient variety should
be carried to cater to all classes of a
merchant's trade.
This is a year when business has to
be gone after if it is to be secured,
and the merchant cannot afford to
overlook any opportunity for mak-
ing sales and securing a profit. He
cannot afford to adopt an attitude
whieh says. "People know where my
store is. and if they want anything
they will come after it." People
will not eome after anything this
year if they can possibly get along
without it, but this does not mean
that attractive and seasonable merchandise will not make extra sales if
it is suitably presented.
Vol. XII. No. lo
.ir\K. 1921
Vancouver, B.C.
In such a short space of time so
inauj perplexing, external questions
have arisen disquieting to thr retail
world  that   thecloSPSl   attention an I
vigilance on the part of all organised
merchants associations is vitally
necessary,    Retailers have two rea
sons for being in business   scrvii i
the community and profit for themselves. Tlnr. was a time when many
a retail merchant thought only "t
the profit, but service i* now the re
cognised excuse ior his business ex-
istance, and the rights of society arc
more important than thr selfish interests of tin- individual, profits, bo
iiiv' simply the compensation for service rendered.
Merchants everywhere ate gradu
ally getting this vision of their func
tion,and are beginning to realise the
foolishness of the old antagonistic
competition and the necessity »»t coming together in friemlh organisation
to solve common problems, merchandising ideas and experiences.
Taking the grocery business as an
example, it must be admitted, that as
now organised this section must be
well founded, and conducted along
lines of praetieal economy, or it
would never have sustained the criticism inflicted nnon it during the
past few years, The retail merchant
must realize that when he fails to
meet the requirements of the com
munity, he is in danger of being replaced by a new system of distribution.
Times are changing. We notice
'Ins.' ehant'es on every side, ami the
thought that pre-war conditions are
coming back must be entirely banish-
The printers' strike remains
unsettled as we go to press. We
are, therefore, unable to issue
on time, or to cover many features as fullv as usual, but we
trust our readers and advertisers will appreciate our endeavours to carry on.
There is one big trouble with business today. We are all waiting for
th.' other fellow to start something.
The public says, '•business would be
good if the manufacturers would
briii!' down prices," and the cry ot
thr retailer is. '"if only the public
would start buying."
The retailer is accused by both the
wholesaler ami the jobber for not
Btocking up. Manufacturers are running their machiiierv at half speed,
waiting for the whol ssaler to "realise
that actual orders are wanted to
start things moving.
There has been too much false optimism optimism that had no solid
basis. Both the public and the merchant know what conditions are. If
a reasonable argument is given to
the  merchant   and   the  man  on   the
PRICE MAINTENANCE.
In the resolution quoted elsewhere
in this issue in which retail grocers
of B.C. declare themselves in favor
of a protected price and pledge support of manufacturers who carry
out this principle an important and
far-reaching policy is stated. The
plan of price maintenance thus officially approved is not a novel experiment, as there are already scores of
articles in daily use by the public
which carry a stated price from
which no dealer even dreams of deviating.
The endorsation of the plan by the
retail grocers'section of the R.M.
A. is really an organized effort on
their part to meet ruinous price cutting competition by linking up the
manufacturers, wholesaler and retailer in a concerted effort to meet a
situation whieh seriously threatens
the business interests of all three.
There are probably individuals in
the ranks of all three units in the
distributive system who will be inclined to dispute the principle while
there are others who re'ognize its
justice but lack the courage to apply
it.
As we see it, the principal virtue
of the plan lies in the fact that is is
a straightforward honest demand for
a fair return for service rendered.
It is as much out in the open as a
trade union scale of pay or a bank's
annual statement. It has none of the
unhealthy features of secret price
agreements, and its proper application would put an end to profiteer
ing, which is just as detrimental to
commercial prosperity as price cut-
tine, :;!()
THE BRITISH COLUMBIA RETAILEK
■   ;f
Rotarian's Thoughts About
Merchandising Methods
The Link Between Seller and Buyer Is Confidence, Says an Internation
al Authority on Business Methods.
Rotarian John G. Jones, general
sales manager of the Alexander Hamilton Institute. New York, in an
article entitled. "Mr. Merchant. Purchasing Agent for the Community,
has this to say among a number ol
other interesting things:
"Much is said in these days about
truth in advertising - -and too much
cannot be said in its behalf. "Better
business bureaux" throughout the
country are making a drive for the
adoption of cleaner methods by business men -and all should give them
8 helping hand.
For not until the buying public
regains full confidence in the word
of the business man will business
again become normal.
There can be no business activity
without faith, and confidence in the
merchant is absolutely necessary before we can gel the right movement
of goods. The merchant who fails
to recognize this trail of human nature is unworthy the name of mer
chant. A man may tell himself and
his friends that he is in business but
he is never in business in the true
sense of the word, until he has been
accepted as their agent by enough
people in the community to give him
a turnover that pays a fair return
for his investment and his labor."
The foregoing is worth thinking
about and in so far as it applies to
advertising is in line with the official attitude of the Retail Merchants'
Association   of  Canada.     It   is   laid
down in clause ."» of the Specific Objects of the Association as printed
in its Constitution, that the Association exists to promote legislation
that will prevent misrepresentation
in advertising, whieh is calculate I
to do injury to legitimate merchandising and to destroy the value of
labour.
That this is not merely an empty
phrase is evidenced by the fact that
through the influence of the National Association legislation was introduced some years ago, of whieh the
following is an extract •
"Every   person   who   knowingly
publishes or causes to be published
any advertisement for either directly or indirectly promoting the sal"
or disposal of any real or personal
movable or immovable property, Ot
any interest therein, containing false,
statement or false representation
whieh i> of a character like!) to or
is intended t.» enhance the price or
value of such property or ani inter
est   therein  or to  promote  the  vi!.   ■■'
disposal there »f, shall be liable upon
simiiiiiin conviction to a fine not .\
ceeding two hundred dollars or to
six months' imprisonment or to both
fine and imprisonment.
Not  ei.nteiif  vutli ha
Villi*   »<
the passage of tins legislation, officers of the li M A have il various
times instituted prosecutions against
various firms through >ut Canada for
misrepresentation in their id vert is
ing. in this connection some «.t
good friends in the retail trade, who
base their appeal to the public for
patronage upon th.' alleged profiteering of their competitors, and wh»>
is,sue specious advertising ot the
" Walk upstairs \ ai iel ■ I ai been
prosecuted for failui ■■ to ii e itj I i
their contract, and com pi I I to p<\y
for their misrepresen'atiou In me
case the judgment was appi all I, bul
the findings of the fii ; court vi
sustained. The "A* ' #s than wbole
sab- price" advertiser, whose state-
ments are not founded «u fact, also
came within the B^cpc of the "Frail
dulenl Advertising At." and at the
instance of the K MA a case was
trii d in the ' d> nl Hamilton, the
magistrate fining the advertiser
1100.00 and cos's; while a firm of
Dominion wide reputation were also
fined for advertising "pure'1 must
ard, which und< r analysis turned out
to be a compi iinii.   T c »" forts of
the   Association   in   th s   eoiMCCtion,
while definitely establishing the
mental attitude of the legitimate re
tail  trade  toward   ti:.-  unscrupulous
faker in business, have bec*i frequent
ly prostrated because in legal i hrs
neology the fa t  of "gtltltj   intent"
is required to be i s'.abli'hed bv the
prosecution in anv a if ion which
seeks to show fraudulent advertising.
While this is s Mind law, designed to
protect the subject from ma'i- ions
prosecution, not only with regard
to false advertising, bul with regard
to anv other offence with which he
may be charged undi r the Pi iminal
Code, it b-aves fl way oul whieh the
unprincipled merchandiser has not
been slow t>» use. w ith the . N
a number oi prosecutions h
let* to the ground, and ha\
mad.'  use  ot   in   t art ;.•■   ...p,. •
propaganda.
Re 'Ognising   Ihe   m r ous
ihai is done to the retail trad
to hole, by  methods ..t  ad vet i
uliicli undermine public eonl
the \\ M A   has prepare,! a !
ini-nt  to the  existing     I'ami
Ad\ ertisiug A< I    whit It we n
full as follow I
Bverj i itmih w ho «itber bin
or b) his agent, sen ant ■
,.!i\ «>•<■' ..ii   his   m half,  kte "■•
publishes or  ("AUars  to  he pu
ani advertisement I,,r cithei
\y  < r jod ' •   '' • ling I
or   dis;. -•,,!;    . >l    ,t<r:    l • fl     •■•    I
movable or imiw  ■ n      proper!
anv inter* kI th'-rem     ittaii
or mislcadtut statement
<•.•,,•.• st ion **» hieh   i of a
hk.-N   (0 .>r  is  in!, nde.|  to enl
the price or \ altie of m«*h j
■ ■■ .ii: • interest therein, or to
t in'  sab   or  '!■<.;'..*•.     I In  i   *
liable   !•>   misi. ai|   mi yolll    RS  I
I ■ ,• % slue of iu i prop ■ ■    r.
ipoi  m m ma n
flit    not exeeeding two I .   ll
ra, or to six months
j    t~    '      i^li    f I ! 11'    ' \ I'    !    i * 11 * ' *" * S '   Fif"'. *
I hi   ' BUM   ..!   a  t
not exceeding fit
'I ■ •• produ lion by the int >i
of any adi rrtisemeiils coots
statement allege*! tn b   t
I ■ .- -' all be prima fa   ■
■ st the same w as I* ■ ov
Hsbed  by   lhe  person  w  n     nsi
B || !.. mi lit totted lliei riu  IS tin
'. erl is. v of proiirii tor, on net    t i
manager, as thi esse ma     • ■
htisinefni iefen • el lo ill said advi '■
. . nt    The word    person
elude an indii ielual or pai I in i 'I
company or corporation.
The   foregoing   propose.)   a
men I rceeii ed the nuauiun us ■ i
nation of a veri rejires ntativi
ing    Of    business    mi II,    t'ep! • seui
numerous organised eomnu'
groups reeentl) iu Vaneotn ■ r, bi
\ igoroua and sustained effort is I
ing  made  by  the   KM A.,  a »tiltg
conjunction with these bodies,
have this legislation enacted.
Stripped of its trimmings, t
proposed legislation seeks to have
advertisement over lhe name of th
person, firm or corporal! m accept
in ' 'ourt as prima  facie p\ idcilCC
that   person's,   firm's  or  eorpot
tion's knowledge of the accuracy •'
otherwise of the statement refers
to therein.    Iu other words, ahou
it be proved thai a pair of locks, a
J 1921
THIS BRITISH COLUMBIA RETAILER
341
wrtised  as all,  or  pure,  wool,  pro
duced in ('otirt, a e partly or wholly
cotton, the advertisement which misrepresented these gOodfl to the puhlie shall be deemed sufficient evidence io iis.Mi ol ilie a ivertisei b in
tent to defiami. The same principle
wih apply to any ami every firm on
direct or implied misrepresentation.
In speaking of the prop Bed legislation before a gathering of business
men iii Vancouver, previously men
tioned   the Provincial Se iretary of
the KM A. thus summarised the sit
nation, with reference to this sub
ject:
" I', member thai any legislation
of thia character must fail in its purpose unless it has behind it the moral
force of .'tn enlightened aud alert
puhlie   opinion.     I pon   the   business
men through their organisations
must rest the responsibility ol utilising such acts as these to purge busi
n.-ss of the unscrupulous parasite,
whose business methods reflect divert dit upon the entire commercial
community, lm nol look upon the
police as the  instrument  through
which tO i""t  action, the poll .- w il!
.1 i .very time it \ on supply th »m
with the mat.-.'ial In other wor,is.
the guardians of clean business must
he the business men themselves, and
until they accept this responsibility,
individually and collectively, the
public will continue to la\ the entire
commercial group under suspicion,
To quote Rotarian John Jones again:
!•'..!• nol until the buying public
regains full confidence in the word
of   the   business   man   will   business
ngait] become normal.
DON'T KICK
There ain't no use in kickin', friend,
When   things   don't   come   your
way ;
It does no good to holler round,
And grumble night an' day.
The thing to do is curb your grief,
Cut out your little whine;
And  when  they  ask  you  how you
are
Just say, " 1 'm feelin' fine."
Vour heart may just be bustiu' with
Some real or fancied woe,
But when you smile the other folks
Ain't really apt to know.
The old world laughs at. heartaches,
friend,
Bo they your own or mine;
So when they ask you how you are,
Just say, "I'm feelin' fine."
E. M. TROWERN
I ow cJon Secretary K.M.A., who ta working in:, ssantly at Ottawa in the Interests
ut the Retail Merchaat
DON T BE A GUESSER.
.Man\ merchants gmss how much
should be in the cash drawer at
night, The) guess at delivery costs,
at the value of their stock, at the
proper Belling price, at the condition
of the credit business. The merchant
who guesses may make money under
favorable conditions, but if he does
not change his ways NOW, he will
soon be on the fence. The falling
market is no plaee for the guesser,
ami the retail merchants who will
come out on the right side, when the
process of adjustment is completed,
arc those who insist on KNOWING
the condition of their business all
the time.
R.M.A. NOTES.
ft. II. Pairley, districi organiser,
returned recently from a business
trip through the interior, where he
has been assisting in furthering the
activities, and explaining away
many difficulties confronting members of the various branches.
Among points visited were Nelson.
Penticton. Kelowna, Vernon, Armstrong, Kamloops and Merrdt. Mr.
Kaii'ley reports well attended meetings at these branches, and the keenest interest taken in the functions of
the Association.
Secretary Geo, S.  Hougham  has
been in Victoria on business connect
ed with the Automobile Section of
the R.M.A.
—o—
President J. T. Crowder of the
Vancouver branch, R.M.A., addressed
the retail merchants of Victoria recently upon the necessity for Dominion legislation to provide price protection. He stated that if such legislation were adopted it would eliminate automatically profiteering and
price cutting, thereby benefiting the
manufacturer, the wholesaler, retail,
er and the general public.
—o—
The Grocers' Section of the R.M.
A. are holding their annual picnic at
Bowen Island on Wednesday. .July
13. Elaborate preparations are being made, and it is proposed that
four steamers be chartered for the
multitude expected to avail themselves of this yearly outing.
. —o—
Announcement was made at a recent weekly luncheou by President
.1. T. Crowder that photographers
are not classed as manufacturers,
and are therefore exempt from sales
tax. This information was received
by wire from Ottawa.
—0—
It is urgently requested that all
retail merchants experiencing difficulties in regard to taxation problems
should communicate direct to the
W.M..A. headquarters at  Vancouver.
—o—
Owing to steadily increasing husiness. the office staff of the R.M.A.
headquarters in Vancouver has recently been augmented. Mr. A. M.
White, formerly local secretary at
Kegina, Sask., has been appointed
assistant secretary.
POSTUM CEREAL CO. ELECTS
OFFICERS.
The Postum Cereal Company, Inc..
announces the following List of offi-
i ers chosen at a meeting of the company held in New York recently:
C. L. Post, chairman of the hoard;
S. II. Small, president; A. B. Williams. 1st vioe-pres'dent, and continues as secretary; II. C. Hawk, 2nd
vice-president; K. P. Hutton," ,'lrd
vice-president: C. M. Chester, junior
treasurer. 342
THE BRITISH COLUMBIA RETAILER
mAi
■J
CTION NOTE
»-•-♦'»"« i —*-•»•
Grocers—
"We. the undersigned retail grocers; hereby go on record as being in
favour of the piincipl ■ of price protection by the niaiiii.il iuier of foodstuffs, by which we mean that we
recognize the righl of the manufacturer to stipulate the retail price of
his product, and to refuse to sell to
any retailer who s -lis below the stipulated juice,
'We further agree to lend our un
qualified support to any. manufacturer or group of manufacturers in
B.C. who will put this principle into
practice."
The foregoing statement of policy
is the first fruits of the recent provincial grocers' section, which was
completely reported in our last issue.   The resolution was adopted by
the Vancouver retail grocers1 section
after two  meetings  had   been  held
anisnowbeing circulated  throughout the Province of British Columbia
for signature, and the Association
officers are highly gratified with the
results to date. As BOOH as al! returns
are in, a confl rence with the manufacturers will be Bought and a definite effort will be made to carry t! •
resolution into effect  upon a series
of articles put out by any manufac
turer who shows a desire to co-operate.   Meetings on tin- subject have
already been held at New Westminster and Victoria, and a strong committee is at work iu Vancouver lining  up  representative  support   bo
that when the manufacturers of food
stutts meet  the grocers' committee
there may be no question as to how
far the retailers are prepared to go.
As the Association secretary stated
at Victoria. "Retailers as on organ*
ized   body   ean   get   anything   they
want if they only want it badly enough, and their programme is consistent with the public interest,
Druggists-
Au invitation Was extended to tile
Provincial Secretary to address the
semi-annual meeting of the B.C.Phar-
maceutical Association at Victoria
upon the scope and activities of the
R.M.A. of Canada on June 9,
At a thoroughly representative
meeting the secretary's address was
followed with closest attention. A
number of questions being addressed
to him with reference to the work
of the R.M.A. at Ottawa and else-
where, upon taxation and a number
ot other matters affecting the drug
gists m their capacity as retailers,
and the ii II iWUIg resolution was un
anim inaly adopted:
"mOVed    b\     Mess's     Ko\Wrli   alii
Dack, both of Victoria, that  thu
semi-annual   meeting   of   the   11«
Pharmaceutical   Association  recom
mend t.. its membership throughout
the province that the\ sincere!)   o
sider joining the B.C  Board of th
K.M.A. of Canada, and forming a
Provincial Trade Section of thai oi
ganization for the reason that we
feel the KM A to be Ihe moat effici
ent organisation to deal with pro
vineial or national issue-* affecting
retail distribution, w bi h m ■ bj is ■
from time to time."
A large numb r of I h s,  nresi
immediately joined the Association
as e\ idence of their •■        i ippoi I
"i   the  proposals  outlined  b\   Mi
I rowd •!•.   The increase in member
ship in  Vil toria is .,  ,a,,t f,r {1; ^v >':
fication to the executive officer*
we., believe that the da) is i it fai
distant when the K M a will be re
1res 'tiled in the ( apital t lit \ bi i
i ropi rly organised branch in cWi •
• t a competent se Tetarj
Referring to an irti le ap| earing
elsewhere in this issue in connection
with the Customs regulations eovi
ing the importation of alcohol foi
medicinal purposes, th- following re
ply   has  hi en  re • ).• 1  at   K MA
headquarters from |> iminion Seere
tary, K. M. Trowern
" S our protest regarding pur
a.chohol  for medicinal  purposes u
now being considered b) our dm -
gi«tn advisor) commit! -•, and we arc
1 b.s.-iy watching this Ipgislation '
I.  M. Trow,in
meet in j* will be held short!) i
section officers and completi
ganixation,
Automotive—
This unit of the u.c. Board
tremely a live, and ia organ
,,(> da) campaign to bring this a
to as representative a eonditi
possible, so as to stabalitc regul
gov* ruing tire distribution
coniie fUOB I meeting u.ts ,t
between Victoria dealers, the I'
division managers of the larin
■ companies and a Vaueo i ■■
putation ot this trad- ice tion
I bin meeting took place si S
on June 13, rcauiting in ti,.
companies   fully   recognij
ni ejt**it\ tot the establish m< 11
standard   by    uhi h   ihe   ], ,■
tire dealers could be mcasur
of maint i ii ii • and perfecting
organ Bijou to men an extei i
: uiviuei    the     tanufactui • 11
lhe) n - • •;• n ing u ith i r< sp
...: i    vi ho**-   p lipt,   and
WOUld      •    * --■ ■   i    !   ,|   \,\    {j;,    ;■ , ■
*l ip    K .1 ilamieson of Jan u ■
•• i  ia V ictoria, the ptw it ■ n
man of thi Auto Section I   I tl
i <
I   ihth. wl
Butchers—
Alarmed at the Spread of mislead
mg advertising and its effect npon
honest merchandising, the butchers
ol Vancouver congregated m eon
sidi-rable numbers at Association
headquarter*on Monday, June6 and
the matter was discussed at consul
"'"'l'  l-"i*th.    Same  butchers  pre.
Bent pointed ,.„t thai nothing could
l)e accomplished in the endeavour to
,'■,.,"1,",, tode abuses of this character
"'tho.it organization and a resolu
Uu" ww therefore adopted ereatin**
fl Hutchcra Section of the R M \
A committee is now at work increasing the membership, and a  further
I!   H   Stetson arid U   .1   p0«
*       '      Pro-, iuetal s
' ' ■        ipi isctl the Vai
gat i «tt.
R M A CONVENTION
I ' P  annual pr.»\ |n< ial COlU i   '
of Ihi   K M A. will be hei I al   '
can, Jul) 2"t 2%    D ti    n mi i
have a well d« se- \ ,.,t |,...,- ■
!toapit ilit)   and  from thi   sd>
pro ■ o u i I i n ih i   b \   ■ ■       • \
e utive officers   in confei •
■ I,, n.
' ' o» in is  ne tim nt v\ t onvei
visitors can be assured of n
order of entertainment at ti.. I
coming i nulerenee
ARE ON THE EXECUTIVE
W. E Malkin and H. 0. Wilson un
c'crled directors of th? Canadian
Association of Wholesalers.
At the closing session of the* i
adian ,\ss iciation of Wholcsah ■   '
" ,s      'be      following      off)    els
' bele.l ;   ||o;i   prenle ,!.  jlngll H
president, Arm and Chapul. 1st
i indent, A. II. Pafford; 2ml
pr-mdent, ,\ \.\ Patterson; 3rd »
president, I..T. Hcwburn; treani
I. H, Kiiui 'iir, sscretar), A. ('. I'
'I he   eveeulive  if|e||| b s:     II    (J
»on, Victoria; W, ||. Malkin, \ :i
eonver; W ,\, r«ogan, Palmar) ; U '"■
Ilrown, Bdmontottj II 0, Smith
urina   I-. Dowser, Winnipeg i nti< 11
b'. Wilson, Wuinipe , 1921
THE BRITISH COLUMBIA RETAILEK
343
BUSINESS ROMANCE OF YEAST.
practically   every   gr .r   in   the
country carries iu Stock one article
of food on which, with comparatively
little effort, he can increase his sales
tenfold.
This statement may be safely made
because it has been demonstrated by
man) grocers in various parts of the
country. What s more, tlie grocer's
percentage of profit on this article
is considerably above the average
ami the investment required is one
of the smallest he makes on any
article carried iii Btock. And the
name of the product is I'leischiuaiiii s
Yeast.
Suppose your trade, f,.r instance,
is estimated conservatively at 100
families, averaging four members! to
each family To le still more conservative, thu number may be cul in
half,   whl    h   reduces   It   to  200  people
If each one consumes but one cake a
day that IOCS US 1,400 cakes sold dur
the period of one week, or about 117
dozen,
This certainly  represents a nice
little business in itself, providing as
it would a profit of over $9.25 a
w eck    more than *» t**i* a \ ear.
Even thu sum ma) be cut down a
half, or as low as a quarter, and ,s!lll
provide a VCr) appreciable sum
enough to more than pa) all your
telephone lulls, stationery and suu-
d<\ incidentals Such a result is
easily   within   the   range   of  ace  in
plishment,
The Pleischmann Company is carrying on an extensive and intensive
advertising campaign to promote
th • grocers' sabs at this time and is
Using big space m the leading magazines, as well as liberal newspaper
advertising in the larger communi ies
throughout  the country.
Little effort ' ii the [.art of the
gro er to interest his individual iii<
tomcrs iii taking yeast for hedlh
purposes is bound to yield big dividends, as the figures given above
show,    The  grocer and  his cle ks
otlghl to lake this matter up person
ally with each customer when he i
she conies into the store.    There are
probably  thousands of them  who
have seen the advertising, been impressed with it ami concluded some
day to try it. dust a word of encouragement from the grocer will
complete the sale.
The market, as reports from grocers show, is not only waiting -it i*
developing, It is up to each individual grocer to hasten this develi p-
men! and widen his market by a
little promotional effort on his own
part.
H. T. LOCKYER
An interesting event took place
last month iu ViMCi uver, when the
staff ami employees of the Hudson's
Pay Company preseuted Mr. Lock-
yer, genera! manager < f the local
store, with a handsome diamond and
platinum scarf pin. The presentation represented the i wenty-f i ft Ii anniversary of Mr. I,;ickye!''s service
with the company and coin eyed the
appreciation of his co-workers, and
the employees of the com; any, by
whom he is held in the hi ;hcst esteem. Mr. Lockycr is at present
satisfactorily recovering from a
somewhat serious operation, and it
is hoped that he may resume his
duties in the course of a week or two.
Great West TEA
PACKETS ONLY
No Premtums    No Deals
No Price Cutting
QUALITY  ONLY
Western Grocers Limited
MWOIIVtl. KISOJ, (MWM0K. IX
Toledo Computing Scales
(No Springs)
Special Charts for Grocers,
Butchers and Confectioners,
llobart Electric Coffee Mills,
Meat Choppers and Bone Grinders, Berkel Improved Bacon
Sheer. Sold on Terms or Discount for Cash.
Sales  Agent for B.C.
E. S. CHAMBERS
424 Cordon St. W.      Vucot-ver, B.C.
Telpphones: Office, Seymour 8951
Residence,  Seymour 19E5R
U. Daiilunmi Ji-eUiutpa
BARRISTER  AND  SOLICITOR
Solicitor for
The  Retail  Merchants' Association
of  Canada,  Incorporated
British Columbia Board
309 Rogers Building
VANCOUVER, B.C.
AN UNUSUAL LIGHTING EFFECT. :U4
THE BRITISH COLUMBIA RETAILS
:
K
.
Favorite Dairy
Product
Your trade your profits • aa be laereaa
ed by sale ei" the leading milk product
of the day.
as the Milk Supreme v. rapldl;
mori popular. Delicatessen •
pery storw ; n i  Ba .■ r i n
i, uro-
Btoaay trai
nro hi I lo
v   bringing  this
Fraser Valley Dairies, Ltd.
8th Ave. and Yukon St.      Sixth  Ave. and Sixth St.
Phone Fairmont 10C0 Telephone  H45
VANCOUVER.  B.C.       NEW WESTMINSTER. BC.
1\A'' ****"*
IX i;i;k\i»    ii
door is I la l h<   |
show   .; I
the: II  i ■■• I -
SIU ',1 \  S   tX   101
m ii • ■
*arh a
-Hili.V
>x miii       tt
- ', er
// Makes   ( bam Again' ( utlottmtt
fat YOl
Shelly Bros. Ltd.
VANCOUVER
NEW WESTMINSTER
VICTORIA
NANAIMO
ii.
H
i *
QfitCK
Books
. THE WEST
■PROMPT DEUVfIW
: EVERALLS LIMITED
' LETHBRIDGE. ALBERTA
■ ■ ■ ■
MAIL US YOUR  SAMPLE
FOR  PRICE
* •
* tt- * *"' ** ?-
Real
Home-Made
JAMS
STRAWBERRY
BUCK CURRANT
RASPBERRY
WILD BRAMBLE
JELLY
From the
Garden of
Scotland
Sent, h Jams arc vv<,ri;.    •    I for i*  titty and pw
The) arc flni \ nod taller flai    • •     ban olhi r Jai
Raxii r's  I'm.   i'i. ■. i■-..     m    madi   la  Mom i
"The Garden ol Scotland'    Voui customers will •''
i'i''-' late tit* ut   and they ni     i   I business for y°u
Maaufa lurod b*
*» t * 5 sT* * ** '
NI«? i fi >< i* 1
NawberrvJ^
;•-*-**, a *      /
*r*      ' •*'
W. A. BAXTER,
NORTHERN JAM WORKS
FOCHABERS, SCOTLAND
Ttlegraphli audi able Address," Jam Fochabers, Morayshin
Cadi used  Aot (3th Edition},
Agents   v /•. Vacktnalt <■'• Co,, I anconver, B.t.
Deal  W.th   Our Advertiser.:     They   Make  Thll   Official   Publication   Potllbll   at  $2.00  ■   Yenr.
mmmmmmmmmmm
-J THE BRITISH COLUMBIA RETAILER
345
The Bankruptcy Act as
Applied to Retail Merchants
11 ontlnued from last issui I
Now to thai with the Act itself.
Bankruptcy, as I have already said,
i.s a proceeding by which, when a
debtor cannot pay lii.s debts or discharge hia liabilities, er the persona
to whom hfl owes money or hftS incurred liability cannot obtain satis-
faction of their claims, the state, in
certain circumstances (sometimes
with his consent and sometimes
without*    takes   possession   ol   hi**)
property by an officer appointed for
thnt purpose, ami such property i«
realized and distributed in equal pro.
portions amongst the peraons to
Whom he lias incurred debts or liabilities, subject  to certain eh aiHy
defined exceptions, and if lie lias not
been guilty ol serious misconduct,
can obtain a discharge from his debts
and liabilities subject also to well
defined exceptions.
Bankruptcy is no longer, aa it once
was, looked on as a crime, it, how*
ever, while continuing, subjects the
debtor  to  certain  disqualifications
and carries with it <• ua*-i penal con-
sequences, In dealing with the contents of the Act 1 feel rather like
saying what a lawyer once did when
asked what a certain BCction of a
statute uoant, whereupon he asked
bis interrogator to read the section,
which having been read, the lawyer
said, "That's what it means.''
Before the Bankruptcy A t earn**
into force we were in the 1 sbit ol
winding up insolvent businesses tin-
der the "Creditors' Trust Deeds
Act," Chapter 13, R.8.BC, 1911, a
provincial statute. Each province
had a somewhat similar Act, but
they were to some extent different.
The Bankruptcy  Act will supersede
all these Acts and make the proceedings  throughout   Canada   uniform.
The Act also gives an honest debtor
the ri^'ht to a discharge from his
debts; it also has provisions tor compelling a debtor to turn bis property
Over   to   a   trustee   for  distribution.
these, therefore, are the chief purposes of the Act.
1 might point out that in the Act
there is the compulsory method, or
involuntary (so far as the debtor is
concerned) method of dividing the
bankrupt's property and also the
voluntary method, which is much the
same as was in existence before the
passing of the Act. There is no
doubt that by far the greater num
ber of insolvencies will follow the
voluntary provisions of assignment
to a trustee for the benefit of their
creditors, and thereby gain the advantage of the goodwill of the creditors.
We now learn who may become
bankrupt, and find that a debtor,
who i.s described in the Act as any
person, whether a British subject or
not, who, at the time when any Act
of Bankruptcy was done or suffered
by him, (a) was personally present
in Canada, or (bi ordinarily resided
or had a place of residence in Canada, or (c) was carrying on business in Canada; and where the debtor is a corporation, as defined by
this section, the Winding-up Act,
i ha pier Ml U.S. of Canada, 1906,
shall not extend or apply to it, notwithstanding anything in that Act
contained, but all proceedings institute! under that Act before this Act
coins into force may and shall be
lawfully and effectually continued
under that Act as if the provisions
of this paragraph had not been made,
may be adjudged bankrupt if he
commits an Act of Bankruptcy, and
only after committing one or more
of the several specified acts which I
shall shortly give you. The Bankrupt y Act expressly excepts w?age-
enrners ami persons engaged solely
in farming or the tillage of the soil
from the provisions as to bankrupt-
v. A wage earner is defined as,
i".o who works for wages, salary,
commission or hire at a rate of compensation not exceeding $1,500 per
year, and who <b>es not on his own
account carry on business.
Acts of Bankruptcy
Before the ma Inicry id' the Act
can be brought into play ami a man
be adjudged bankrupt, he must first
of all commit one or more acts of
bankruptcy which are particularly
set out in the Act and briefly are
as follows:
1. If he makes a general assignment (This must be a general assignment, an assignment of particular property to satisfy certain creditors will not be sufficient.)
2. If he makes a fraudlcnt conveyance or gift of his property.
:;. If he makes a transfer of his
propertv which would be, under the
Act, void as a fraudulent preference.
4- If he departs out of Canada, or
being out stays away from Canada,
or departs from his dwelling house,
or otherwise absents himself, or begins to keep house, with intent to
defeat or delay his creditors.
5. If he permits an execution
against his goods to remain unsatisfied for a certain time, or after demand, as set out in the Act, or il
the sheriff returns the execution
marked "nulla bona"—with certain
exceptions as to interpleader.
6. If he exhibits to a meeting of
his creditors or presents or causes
to he presented a written admission
of his inability to pay his debts.
7. If he assigns, removes, secretes
or disposes of any of his goods with
intent to delay or defeat his creditors, or attempts to do any of these
things.
8. If he makes any bulk sale without complving with the provisions
of the "Bulk Sales Act."
Petition
So if a debtor commits one or
more of these Acts of Bankruptcy,
a creditor (provided the debt owing
by the debtor to the petitioner, or
to two or more joint petitioners,
amounts to not less than $500 and
the Act of Bankruptcy, complained
of occurred within six months previous to the presentation of the petition) may present a petition to the
court (the court in this case being
the Supreme Court of British Colum*
hia) verified by affidavit of the
creditor to some one on his behalf,
and served on the debtor, and apply
to have a receiving order made
against the property of such debtor.
The court on the hearing of the
petition will require proof of the
service of the petition on the debtor
and of the debt, and of the alleged
act of bankruptcy, and may, if satisfied with the proof, making a receiving order against the debtor. The
debtor, of course, has a right to be
heard and if he can show that he
is able to pay his debts—or in case
an asignment has already been made,
whieh the judge of the court is of
the opinion is the proper way to administer the estate under the circumstances, the petition may be dismissed or the judge may stay the proceedings or adjourn the petition for
any good reason. The court may
also, for the benefit of the estate,
make an interim receiving order.
Under the Act the bankruptcy of
the debtor dates back to the time of
the service of the petition—I would
say that it would be better for tho
bankruptcy  to  relate back to tho 346
THE BRITISH COLUMBIA RETAILER
in
date of the Act of Bankruptcy, but
this in passing.
As to the receiving order which is
virtually a transfer of all the debtor's property to an officer (in the
Act called an "authorized trustee")
it. might, be noted in this connection
that there is a difference here between a compulsory bankruptcy and
a voluntary assignment for under
section 2f> (a) of the Act the after-
acquired property of a bankrupt before his discharge becomes the property of the trustee: but a debtor
who makes an assignment under part
II. only assigns the property then
owned by him.
The general provisions apply alike
to receiving orders or bankruptcy
proper and to assignments, called in
the Act authorized assignments; and
this brings us to what property
passes under a receiving order or
an assignment and in this connection
I will give you the definition of property as it appears in the Act:
Property
Property includes money, goods,
things in action, land, and every description of property, whether real
or personal, movable or immovable,
legal or equitable, and whether situate in Canada or elsewhere; also
obligations, easements and every
description of estate, interest and
profit, present and future, vested or
contingent, in, arising out of, or
incident to property as above defined.
This definition does not include.
trust property or property exempt
from execution or exempt from seizure under legal process, but it does
include property the subject matter
of certain settlements, as set out in
the Act, which are not for valuable
consideration. All the debtor's property as set out above now passes
to the trustee named in the receiving order, or to whom an assignment
has been made.
Trustees
A trustee, or authorized trustee,
as defined by the Act, is appointed
by the Governor in Council on appli
cation made to the Secretary of
State, upon furnishing full particulars of his qualifications, buainea
experience and so forth, and upon
giving security in an amount not less
than $10,000.
mimiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiii
Made
in
B.C.
□
SUMMHPMbJ
^RimwoDucn
INK
Place your
SPR1NQ
QRD&R
through
your
'Dealers
LOWEST PRICES  K*
ALWAYS RELIABLE
$!rrrlrafi JlrniUirhi
Btsst*M
llltllllllllllllllllllltllllllllllllllllllllllllll
GILLETT S LYE
I   lw        EATS DIRT        ^|
I
Profit is only profit
after you sell the
merchandise. A
large margin does
not put a dollar in
your pocket iMhe
goods set on your
shelves until they
are bespecked and
unsalable.
E. W. GILLETT COMPANY LIMITED
TORONTO,  CANADA
WINNIPCG
MONTRtAl
i
5
90 per cent of
STEVENSON'S
QUALITY BREAD
is sol,!) jsy
RETAXL GROCERS
THE   WISH  GROCER   WILL
UNDERSTAND WHAT THAT
FACT MEANS Tn HIM.
Phone  Fairmont 227
VANCOUVER,  B.C. 1921
THE BRITISH COLUMBIA RETAILER
347
INTERESTING
We n ntly received a letter from
Mr, J. U Ward, Secretary Nanaimo
Itian b KM.A. relating to another
intsanee ol the very real service rendered by the Association.
Mr. Ward writes stating thai be
received a confidential letter from
tlie  Provincial   Secretary  warning
liini that  a certain T.  I,.  Kin!a\ mmi
was un the [aland passing worthless
cheques on the strength "f a bogus
telegram. The artist bad no difficulty in obtaining $18.00 from an unwary b«>te| proprietor, but when the
news nf tin' transaction reached Mr.
Ward, the necessary umaehitieryn
was set in motion, and Mr. Crook is
now taking a protracted holiday in
I'.urnabv
J. A. Tepoorten
LIMITED
WHOLESALE
DRUGS
PATENT MEDICINES
DRUGGISTS  SUNDRIES
PHARMACEUTICAL
PREPARATIONS
308 Water St, Vancouver, B.C.
r~»   * A    A AAA I "ST '   ' JC^.'d
Gf\s *."*»• G/V-0UNC MflNTLC6>
f OH   h\ i   SI VLib Of   LIOHT.S
.1st.  rcH  s/implLj •"<* quoT^TiCHs
R-/1 floor*- I, C°V° ^60c0U¥Jrc-
r'AC\fU. COAST MAHTU FACTORY.
Ilriifpsfiimtal
L. W.Taylor
& Company
PUBLIC   ACCOUNTANTS
Auditors, Cost Analysts
Board of Trade  Building
Seymour 365.      Vancouver, B.C.
"Tetley's
Teas"
FIGURE  IT OUT
Days
Every   year  has    365
If you sleep 8 hours a day It equals..12:"
This leaves  243
If you rest 8 hours a ilay  122
This   leaves    121
There are .r>2 Sundays   52
This leaves   63
If you have hair-day Saturday   26
This leaves   43
If  you have  ll-i  hours  for lunch  28
This leaves  ^
Two weeks' vacation  -• H
Watch leaves      •
And this belag Labour Hay; No one
works     1
SO YOU DON'T WORK AFTER ALL
—Retail Grocers' Advocate
RAMSAY'S CHOCOLATE BARS
BEST
BY
TEST
MILK
CREAM
and
NUT
Try Some Today    For Sale Bj All Leading Confectioners and Grocers.
RAMSAY   BROS. & CO., LTD.
VANCOUVER  and  VICTORIA, B.C. 	
Crown Broom
Works Ltd.
Manufacturers of the
Duchess, King, Janitor Special,
Peerless, Princess, Province,
Ladies' Carpet, Perfection, Favorite, Ceiling Broom, Warehouse Brooms, Whisks of All
Kinds, Glass Washboards
332 FRONT STREET EAST
Phone Fairmont 1148
VANCOUVER, B.C.
The A-l
Health Builder
"Keep   fit"   is  the  health   slogan
of the present age.
The food t ti nt is doing more than
any other to keep people fit—because it is richest in the life-giving
vitamine is
FLEISCHMANN'S   YEAST.
Lei your customers know that
you are ready to supply them with
this health food, They will soon
come to depend on you for everything in the grocery line.
Have your customers place a
standing order,
The fleischmann Company
1166   Burrard  Street
VANCOUVER,    B.C.
TELEPHONE
SERVICE   ALWAYS
RELIED ON
Tho telephone is
orne of th*- spc< ial
factors of everyday
life, it hoods no barrier of mountain or
waterway; it is unmindful of distance) it spreads its
network of communication through-
i ut the province,
You lake for granted the service
tin- telephone gives you; what science in construction has created,
and what effii ion y of workers has
maintained. By so doing you offer
n fine tribute to the organisation
which has created this service.
B.C. Telephone Company
SIMPLE.
If there is no oilier way to revise
logitiuiati'i business, we might pass a
law prohibiting it.
^M I.
1
1    I
348
Till*: BRITISH COLUMBIA RETAILER
OILED PAPER TO SAVE APPLES.
Wrapping apples in oiled paper
will prevent scald, which is produced by a gas .trivt-n oft' by tlie apples
themselves, according to experts who
have made a study ot" the matter. It
i.s expected that many apples will he
wrapped in the oiled paper hereafter,
Scald, department specisliats have
discovered, is caused by gases given
off by thf apples themselves. The
gases contribute to the flavor of the
apple and recently were segregated
ami identified by department chemists, who even went so far as to build
up a synthetic apple odor from chemicals obtained from outside sources.
Pending practical use of this discovery, whieh is attracting scientific
attention both here and abroad, the
specialists of the bureau of plant industry Juivr applied ilie dintilled
chemicals to apples ami eheeked up
on their theory as to the cause of
scald.
Scald, it lias been found, can be
entirely prevented by storing apples
in oiled f not waxed wrappers. A
good quality of oiled wrapper ean I'i'
prepared by hand, but the cost of
labor is too great
FREE MOVIE TICKETS AID
BUSINESS OF RETAILERS.
The retail merchants of Oberlin,
0, have co-operative plan for stimulating sales which in many respects
has proved a big improvement on
the "dollar day.''
The stores have arranged with the
show-houses to issue complimentary
tickets to their regular performances, every second Thursday, and these
tickets are distributed tn the puhlie
by all of the r.-tail establishments
which have subscribed to the cooperative plan.   Cards of iuvitatiou
prominently displayed in the Store
window invite the public t>- come hi
and ask for tickets
On these free movie days Ihe Oberlin retail merchants hold gpc ial oar
gain sales of all then' merchandise,
similar to the Dollar I >a;.  Sales, aii<!
as the chance t" get ''ti.'- best seat**
in th,- house" f,>r nothing, at tl ••
local theatres brings great crowds
of fanners and small town rc&idi nts
to Oberlin*s shopping centre, in
dition to stimulating the interest of
the local population, the rcsponsi I i
these special sale offerings is entl i
astie.
An interesting featuic of this   ove"
enter] ns.- is the fa< \ that foi f feral
days before the gules iaeh s* r
plays in its window a pis ard giving
a full list of the bargains to b* foui
Hot   Onlj   III  that   stuff, but  in U
I't her   stofe,   UI   toU !!   to In   ■ .    ,-.,
operating in th    enterprise     I bus
"io- merchant helps the ol
the " I'Yee M<>\ i<- I la\      stun' is Hindi
a community feature in th-' 11 m si
s  Use of the  Word,
"INGERSOLL"
CREAM   CHEESE
Spreads Like Butter
Profit t   tl    f)**alei
N.-' i'... lion to i    Cons im >t
Urquhart & Co. ltd.
Utatri   ito
0S Powell Stcct, Vainouvcrr
t*hoi     S    '.■$,_'<*•>
Impartial Administration
r f '.our estate In .!• • i rdai •
tn n mum ot • M- '  ■  b) 'to
Tn:.-.!.-.'     We sfi.til >..» j.'„ ;,
I n»e n I
or »i
* Consultation or Corres Invitwi
THE CANADA PERMANENT TRUST COMPANY
PAID UP   CAPITAi.    |j     ( nto.
BRITISH I OU'MHI \ | <■ ,\   H
GBORGE I  t •  ; \-\ ..   \i |
Canada Permanent  BIcJq. 43.'' Rtohsrdl   *•' VANCOUVER. Bf
1'liospli'it
<
Baking   Powder
— ABSOLUTELY PURE.
—THE EQUAL OF ANY.
-NONE BETTER.
flie W. II. Malkin Co., Limited
VANCOUVKU     NANAIMO    VICTORIA
1
J THE BRITISH COLUMBIA UKTAtLEI
m
ARflONG THE 1ETADLE1S
cs
►-» ■»■« jgHi »-4
>■*'«'« • ■ »»♦■»>
Campbell Henderson Ltd, 421 finoh
Building, vanoouver. fgO^OOO. Import
and export brokers.
Sasroel Caldwell    grooer of lie
toria, has sold ont to R. k ff. Allen.
Robt. Bowden,    Grooer and but-
^^^^^^^^^^^^^^^^     oher of Horth Vanoouver,  le reported to
hate applied for bankruptcy papers.
Mr. WB. Hughes of Reglna     has
Choquette Bros.,bakers.of Kelson, B. C, have dissolved. ludger H.
Ohoquette continues.
0. E. Atohison, of Vanoouver.ls
reported to have suooeeded McGregor &
MoCarglll, grocers.
little Bros. Ltd. of Vancouver
purohased the bakery located on Eighth
Street East,  Horth Vanoouver.
A. DeoBrinay Co. Ltd. are succeeded by Thompson, Elliott Ltd., 110
flater Street,   Vancouver.
A. J. Peck Ltd. are r.ow run-
:lr.g the grocery      store    formerly op
erated by  Jan. ilonroe Ltd.,  at    Prince   »•"• applying for ohanne of name to Dom
lnlon Vholesale Grocers Ltd.
Sooffin Irwin Company hnvc      _    Sunmerlani Supply Co. Ltd., of
>orge.
succeeded Hewitt A  Irwlr.,'rroeers.    at   feo* Sumraerland are to'be wound up'vo-
- ^^ luntarlly:    ff. C. Kelly appointed   li
quidator.   Meeting of creditors held.
ff. H. Kirk is reported to have
sold out his general store at Canoe,B.
C.
Jas.Monro Ltd., Prince George,
is reported to have sold out to A. J*
Peck & Co. Ltd.
John McAllister, of Vancouver,
clothier.  Is Incorporated as John McAllister It Sons Ltd.
The Eden Distributors & Sales
Co., Vancouver, are dissolved.
SE6 Woodland Drive,  Vancouver.
Pacific Mercantile Co. Ltd.are
euceeseora  to 3.  A.  Heeney at  Dollar-
tor.,  B. C.
M. Pearce, grocer, of 4^'J-J ?»•
ner Avenue, Vonc r-ver, has nold out to
f,  0.  Dick.
Thr fina of Macdor.all I Macau lay, 198 BMstingS Bast, procort*, ia
r.ow known aa  A.   Mac Dor. a Id.
The PearSOD Grocery have dis-
roaed of their etore at H.M.D. 4, Victoria,  B.  C,   to  H. B«  H.   Jones.
A.   J.  King, grocer,  of      Kore
won,  3.  C,   hno nuoeeedsd King
Crocker.
Farmers Co-operative   Associa-
oJ,a   tion (Inc.), Victoria, B. C. -Sold gro-
oery and meat departments.
S. Couehares of 622 Powell St., Vi  .    , *-*J$J ^SJ^N.P0*!*
Vancouver, has  amoved to 250       Glen Vic or la. dissolved June 1st.        James
3rjVP Purdy continues.
Mllw  Hr,«    nf 10M  "Uth Ave R« * f*  Allei* of the ,**,eB Bay
buaineaa,  which  in now known an
da 11'a grocery.
Ren«
ff. 0. Dick has disponed of his
p-rocery store nt 4244 Prancr Avenue to
M. 0. Blair.
ff. ff. Robinson, grocer, 1594
Thi rty-nevrnth Avenue East hao sold his
business  to 8.  McMillan.
HEff PARTHERSHIPS
Rowlands Mercantile Co,
some at Rowlands, B. C.
JohnRew-
Arnold ft Qnlgley Properties Ltd,.
930 Rogers Building, Vancouver.|75,000,
Acquiring lands, buildings, etc, and
Improving same.
Victoria ffaste Products Ltd.. 105
Un1on Bank Building, viotoria.fclO,000.
Vholesale and retail dealers in paper,
rags, doth, eto.
Foreign Exports Ltd., 610 Hast tags
Street, West, Vancouver.    $10,000, Importers and exporters, bonded warehousemen.
Holme8 It Gordon Ltd.. Kelowna,B.C»
♦10,01!)*),   Purchasing from D. D. Campbell wholesale and retail grocery business.
Crown Millinery Parlors (Victoria)
Ltd., 315 Central Building, Viotoria.
TTF.ooo.
B. Brynildsen Sons Ltd,. Bella
Coola, B. C,   $25,000.   General     Merchants and warehousemen.
DISCRIMIHATIOI?
mmtBmmmmmsMmm
The retail druggists are up in
arms against the provision made in the
new budget,regarding prioes to.be paid
for alcohol by the manufacturing ohe-
mlsts and themselves.
They oontend, that since the
Government taxes the manufacturing druggist $4.00 per gallon for this spirit
and a tax of $14,86 is imposed upon
the retailer, this legislation constitutes unfair discrimination against
themselves.
A meeting was held reoently at
the local offices of the R. M. A. and
the provincial secretary has taken this
matter up with Mr, Trowern, the Dominion Seoretary at Ottawa, to intercede
with the Government, requesting an a-
menflment whereby the retail druggists
may purchase their supplies at a prloe
similar to that paid by the manufacturing oheadst.
GILLETTE COMPART ADOPT ADJUSTMEHT
POLICY
Geo. Tuosell Is now running the
grocery store formerly owned by G. H.
Johnston nt  3840 Main St.,  Vancouver.
Service Sales Co. - Davieson Power
at Vancouver.
i>ance
ffest  End Table Supply Co.  - Thomas
ffapshott, Vanoouver.
Bounds, Edwin 4 Son - Edwin Bounds
at Victoria.
^^^mmmmmmmmmmmmmm Jft French Remedy Co.  - Ceoll    Frenoh.
F. S. Morton,  formerly of 1749   vlotoria    jj, c.
on, is now at 4910 Heatings E.
M. Dodo on grocer, at Bowen Island, ta runrin-j the business formerly
known an Dnvleo ft Dodson.
Hobson * Hobnon are suooessoro
to Carver A Steeveo,  2615 Bantings E.,
Vnnc outer,
•      •      »      •
HET7 DICORTORATIONS,
Springer Dairy Co. Ltd.f 202 Paoi-
J.  H.   Johnoton of the   Eerrls-   fl(J "S^IdlngTTancouver, $10,00O.Deal-
'nle Grocery has sold out  to J. L.Mac- in jftiry'  fnrm   and garden produoe.
Leod, *
M northern Freighters Ltd..  506 Orp-
C H. Knight,  grocer,  of 1802   heun*****ju*"iai)ig    Vancouver. $60,000.Oen-
■ourth Avenue ffest,  hna oold out to               , 0Rrriers    shipping and forwarding
.urtiaft Godard. ftgenta.
P
Cu
An adjustment policy has been established by the Gillette Safety Bator
Company, whereby a rebate based on the
discounts reoeived at time of purohase
will be given, thus the merchant at
once beoomes protected on his present
stock and the number of rasors now on
hand beoomes the lower prloed rasors.
The older design of Gillette Safety Ra-
tor will still be marketed, but the
retail price will be reduced $3 (6 Gillette blades) and $3.50 (12 Gillette
blades.)
For example: a retailer has one
dozen rators In stock; he fills in a
form supplied stating this, and malls
it to the Gillette Safety Rator Company. He is sent one doten of the new
improved, and accompanying the invoict
will be a oredit note covering a rebate on the twelve older designed rators which he oan then sell at the reduced price. 350
THE BRITISB COLUMBIA RETAILER
in-
\'o diangC Of any consequence ha>
occured in the general business situation since onr last issue.
The warmer weather is stimulating
sales and trade is in a satisfactory
condition from reports received.
Merchants continued to buy for immediate requirements, but in most
cases arc not purchasing for Btock.
It is difficult to foretell the tn nd
of future  prices, but  there appeals
little possibility of further marked
declines, with production costs it
their present levels. Fluctuations
may. however, be looked fur on eertain lines, which should show a
downward tendency,
Sugar— New York raw BUgar market is weak, and lower prices <»n Canadian refined may !>.• looked for* It
is advisable to buy for immediate
requirements only, during the normal
consumptive demand at present
manifest.
Tea shows a slight upward ten-
den y, parti itlarl) in c unro in 11
and mediums, Reports indicate •<
shortage of Ceylon Orange Pekoe,
Japan opening quotations are ex*
pected t«> decline, prevailing prices
being too high to attract buyers.
Coffee Market quiet with grind-
ers buying for immediate needs,
Brazil coffees are firm, and lower
quotations are not anticpated Sex
season Bran! may he looked for
shortly.
Spices Stocks are lo*a in Canada
and l .s., with market ruling stead)
under quiet demand,
Cereals   So i ran-.' rep" rted, bul
a firmer tendency is evident.   I
cereals sre showiug improvement on
account of Ihe warmer weather
Canned Fruit   Demand fair inker varieties in better demand,
tliere is little call for small fr lit
In the Red
and Yellow
Package
Contains enough for four adults    Made, in the following styles:  Macaroni,
Heady-cut, Spaghetti, VermiceUL
Packed 16 oi. nett.   Tested Recipes on Package.
Kelly Confection Company, Ltd.
VANCOUVER,  B.C.
-f*riJT-*7sTTI
Rice   Market showing mori
gl it  dou I leas «>n a. count of ex
buying      Kanc.v    "Blue   Ron
s ar c, with stead) prices ml
Dried Front   Bhow i slightly
er tendency.   Thedemand for ■■••
ta rsurope is having ntiranlatiii'
f. el.
Jams    Reports f mm some quail i
<>f frost damage to 11r*-*t and ■*
pickings are halde !«» have .< ^'-
then ing effect    Manufacturer*'
that pn tent pro es are low er ll
actual coat of production.
Canned Fish   \<> i hange ••
ed.    Stiekeye  salmon  remain
\uih chums and pinks quoted   I
tractive pn ra   r-fcasonable  W<   '
wil! lend i" incii aae salt -
Prunes   There  is i  bin  -I
for export to Kurope    r-Vancc
p..lied le, In   a lo a\ \  loi\ • r. btll
ers are holding hack stock in si i
■ ion of higher price*,   i.
mand k md«
UftgflUM EITSA VIRGIN
OLIVE OIL
Sold and Guaranteed b)
URQUHARTa COMPANYLTD
SlJI < <■!:«. if B    tO
A  MAONANO <t CO  LTD
08 Po^etl  St       Vancouver, BC
CONTAINS NO ALUM /-,■/-/■ AND WHOLESOME
NABOB Baking Powder is a pure phosphate baking powder, giving
good results in every baking,
Zell your Customers to save the Certificates for Wear-Ever Aluminum
KELLY, DOUGLAS & CO., LTD. 1921
THE BRITISH COLUMBIA RETAILER
.351
GROCERY PRICES CURRENT
The followino .ire prices quoted for principal lines of leading wholesale firms.   Prices quoted are necessarily
subject to market fluctuations.
RAMSAY OROS. & CO., LTD.
Family i-odss. Recluses, pet doi
I 'l l ;,tll     •w»l:.«.     M       I I flit,     ...    ll
!'•<  Cream Rodas, packages, doi
i.'.c Cream Bodes. packages, <(<.*
I0i   Assorted Bwcel Biscuits, packages,
pet dos
I.'..- Assorted Sweet Biscuits, fane) car?
lon, pet ■!"*
Chocolate i'<tr»,, uworted kind*, z >io»
tn .. \«>\. per t' ix
E.  W.  GILLETT  CO..  LTD.
Rryal Ytatt—
]   .1-• *     pi[g|    In   ' .. it
Pffumtd   Lye—
I   ■!"»     it.   ..!■'•
0   « .lO.-ft   i.I     INKS >>
Magic   Baking  Powder-
I 3 00
. '
N
»C
per
in ~r
1 I
per
1
7 ] 0
6 :/
I.-t   . .»<••
J     ■
; Bo
I  ../     Idol
I os    • doi
I  l*|      I    !..j '■ •
' .   WL,   i d<>* IS |
I   >•*     2 >l>>s |  . ■
I Hi    i dot i'i is
i ii.   | <i«.t ; ••:.
IS li.. j .1..i
:. u<   '-. dos I
f>p#ei«i discount of '■> per eeoi aiiowr.) on
Fiv* Cases <t t-iorn <>f Msglc Bektttt
Powder
Caustic   Soda  (Oranulattd) —
|    '    '
IV -
Hi   wooden i--ou
.1   |h   wooden palls
■"   ll>     »<m<,|«M)   i imes i..' ' ;
c» lb  canisters HOC lhe   iii i see) ll
ifl iii  rantstei (100 lbs   o, esae) '<■,
'> ll*   (tun iliui'tn
»■ 0  lbs .   Kirrrl* II
Cream   Tartar—
per doi
', Ih  pa pei pkgs  11 dm  In wise)      s
'-j lb   pa pet  pk tc«   11 doi   In rase)        ■"•'■'•
per CSM
* dos   >, it.   paper t>Wr«. s dos   '»
iii  pepei  |i'«km , nntkirted 15.So
per dos
m n> r.»»n wiu» screw covers <i dot
11)      l;l«r
.1 I'
5 11'   •H|ti.iir i.meit.'  » [''; do*   tti i mm'I    71!   ,
in id   wooden  reta-Mi
.'•'•   II.    h >..!.M.   |Mltl
i"" lb  lined kegs
Magic  Sod-— C»if   No.   1 —
1 . ass (fin t  ||.   i'i. knee*)
■ esses or more
Bicarbonate   of   Soda—
i'.' id  k.<i:»i. p. i kee
WO u>  barrets, pei barrel
KELLY.   DOUGLAS  A   CO.
Nabob   Product!
Alum.   Us,   doi	
1'iis.  \*. dot
Tnrlnrlc-   Arid,   If*.   <F>*
Baking   Powder,   IS   IJ   OS .   (lOS
Hnkina; Powder, <* i* <>». do*
Raking  Powder,   ll  lyts.  dos
Rsklng Powder, « Bs. dos
• Vlrrv   Hall,   ••In*',.   .|..«
<"«>ff*>«\   1*.   J,,   ||)    	
Coffe*,   Sn,   ||)
''k-iiiii  ..f T.-rtar.   \i»,   do*
Raklnj Bodt,  Sn  la,  cnxc
I'«khis Jods, 24 Uh. do*
Custard  Powdsf.  'io*
Quirk   Tnplocn,   dot
Chocolate  Pudding,  'ton
Allspice, No   3. Hum   i|nr
Chill Powder, smell, .io*
Clnnsmon  ? »x  hum, dos
riysnns ivt)prr. I tins, dos
ClovaStsmsll   ci..»
f'lnfer, small, dm.
Mnco. Hiimit, doi
Nutmeg, imoll, <io*
'  ""I- ■>    • • nil  tlnw,  .*"?
I:
., 11.
•'.I1':
'•'   .
::. in
LTD.
, i
i i,
n
,11
2 en
: xs
17^
f> no
16 ^^
5«
M
^ ^>
,10
1.40
1 10
1 41
1 ftf.
1 0ft
i l >
1 is
i r.
i ) "■
1 15
1.10
1 IS
1 13
While tapper, tins, iio?. 12*.
Pastry Bplce, 3 huh, doz    ' j 1-5
I'i kllng Bplce, <\><7.. No  .1      1.10
Marjoram,  .Mint 1,25
I'oultrj   lireflelng, Parsley, Sage, Savon, Thyme, Tumeric, Una, dos.        . LIS
Curry Powder, 1 os glass, dos  2.60
Rxtrscta (all flavours), 2 ox., doa  2 50
Bxtrarta (all flavours), 4 oz, doz   .... 4.7;
Rxtracti (all (lavoura), s oz., doz  9 on
Rpsora Balls, V. doi 50
1 roll Colors, I oz, dos             i..o
Ifin-jji   (ChocolAle,   Hon.'   Pink,   I.emun,
vanilla,  White,  Almond.  Orange),
doi      1.70
Jelly l*owder, doa . .   i.2j
1: ii 7.  free «Ith 1 gross. >
Mustsrd,   Sin,  doz     2 40
Mustard,  'js. doz.    .     i.ts
Uuatard,  Is, doz    9.00
<'.-l^^o^ Oil,  2 OS.  dOS       225
Castor oh. 4 oz. dos    4 00
Ball   lvtre.   14a  doz     1.60
Bulphur,   '*"•   dos     "5
Tea. Green Label, in. ir> 41
Ti i  Gnu n Label, '.■•*. per n> II
i!:.-  id   packages  fi
'•  lb   patkageti  45
Tea. de Luxe   ".fternoon, L lb 60
Tee, da Luxe, Afternoon, '.■ lb., per ll».     .61
l,,-tiioiiH.!r Powder, dos     2.40
Vinegar,  dos    2 75
THE  W.   H.   MALKIN  CO.,  LTD.
"M.ilkin's   IVst"   Products—
Baking Powder, 18*11 ox,, per doz.    ? 3.00
H-IMia, per doz  v 3,s
IJ-Ss.   prr  doz  16.85
Coffee, is-if. per lb 56
• i • ,i!n .a Tartar, Una, in-r doz 1.75
Cualard Powder, 11 os. tins, per doz. 3.2.i
Extracts (nil flavors)  tt-S os., dos. 8.50
12-4 1 ?.. per doa                              . 4 77>
1 <<i.. per doi                                • 9.00
■• 01, per doz. lT.on
; i os . per dos                           .   . M.00
•- gallon, each                              . 5.50
Gallon, each 10.50
Glycerine,   U'-'- oa  bottles,  per doz 1.75
|*M-oi   bottles, per doz  S.25
Honey. 21 -!•' os. Jars, i>«'. doz  8.85
84-18 oz  jui-r*. per doz  4 00
:i:' oa   tins, p.-!- doz.           7.00
13-6 01   tins, per >l"Z              17.50
Jeltj   Powders. 1 os.( all  flavors, doz. 1.80
lemonade Powder, Sox. tins, per dos. 8.40
Ifustard,  l2-3.«, tins, per dos  1-65
12-Se, tins,  p<%r doz  4 50
21-ls,   tins,  per doz  9 Ot)
ll-fif.  tins,   per Hi 60
Bplcas and Reasonings:
i'.i.'iv   Sail, taper bottles, doz 8.10
rum   Powder, laper bottles, doz 2.85
Ulapli <■■ i" 1  doa   Una ,""'
Cinnamon,    Ginger,    Black    Pepper,
Poultry   Dressing,   Siar-'.   ground,
Page, rubbed, Bsvory, Thyme, Tu-
n.i  lc, per doi   Una J-"'
1 'loves, M.i' '■   per doz  tlnn 1.88
Marjoram,   Mint,   Nutmeg.   Parsley,
Paatrv, mixed. Pepper, white, Pep-
I.,.•   1' 1 x rii",\  in"  doi   'ins 1.25
Paprika,  Chill  Powder,  Curry  Powder, pei il"/; lins I.
Whole Nutmeg I" cartons, per doz. f>5
Whole Pickling.  In cartons, doz .. 1.00
Ten.   ino.li.   pi»f   H1 \\
jfl.iiB,   ppr  Ih   .... K  •   ,-55
"i» is nnd 80-Vi«, ns»o"led, per lb,   .M1*!
12-Ss.   per  id        -M
Vinegar, 24-quts, per <lor.       *-65
P.   DURNS &  CO.,   LTD.
Shamrock Products
Hams, nor lb                        •• *   •'''
Him s. b med nnd rolled, per lb. >}
Paeon   0 s   per Ih -Jg
Pomlnlon Hnms, 8-12,10-18, per lb sa
nnminlon Uacon, 6-10, per 11 ■ .80
nomlnlon Bacon   10-11, per lb. ••_ <
|)ominlon Slioiiiiiers, boned and rolled ..>
i voi,,. 1 llama, Shamrock, per lb •«
Vvrshtre, rolled nhouldars, per Ib .80
I   ,,d    Vo   :,.   U!  lo ease ■  JO 16
1 bi-iI, N'"  ::. 80 to case »p.80
1 ,,,-•   \ 1   1, m-tona, 16 Iba .80U
Lard, No, 1, cartons, su lbs 20
Compound,  Carnation,  No.   0,  12 cases   8.65
Compound.  Carnation,   No.   3,  20 cases   8.70
Dripping,  beef, 4 Ib. bricks  13
Mincemeat, kits, 25 lb. net. per lb 19^
Meat Loaf, per lb Co
I'ork  pies,   per doz 45
1'ork roast  legs with dressing, lb 55
Baked Hum. with dressing, per lb 55
Cooking Oil, 5 gal. tins, 40 lbs., per lb. .1446
Creamery Uutter. Shamrock, carton 35
do without carton     .34
Oheese, Canadian, large, per lb 2<l
Cheese,   Canadian,   twin,   lb 2314
Smoked fish, kippers, 20s, per lb 10
Smoked fish, kippered salmon, 10s and
20s.  per Ib 18
Smoked cod, 30s, per lb 16
Mead Cheese, 5 lb.  tin, each  05
Jellied  tongue,  per tin    2.50
Selected Fowl, per Ib 38
Selected chicken, per lb 45
THE  ROYAL CROWN   SOAPS,  LTD.
Vancouver    Price    Ll»t—F.O.B.   Vancouver,
or New Westminster.
Terms Nett 30 Daya.
Royal Crown Soap, 5s. box of 120, lcs.$ 5.HO
Royal Crown Soap, Is, box of 100   4.95
Golden  West  Soap, lis, !>ox of 1411  5.H0
White Wonder, box of 100   6.25
Linen (unwrapped), box of 100   4.00
Royal Crown Naptha, box of 100   5,15
Royal Crown  Naptha,  new large size,
box   of   100     7.00
Klondyke (wrapped), box of 25  7.10
Klondye  (unwrapped), box of 25   6.1*5
I'liniiose (wrapped), box of 25   4.50
Extra  Hard (unwrapped), box of 30 .... 2.50
Knglisli  Ulue Mottled, box of 20   6.15
Royal Crown  Towder, 3-lb.,  box of 24 7.00
Royal  Crown  Powder,  l-)b.,  box of 50 5.75
Golden  West   Powder,  3-lb.,  box of 24 7.00
Royal Crown Cleanser, box of 48  • 2.50
ROyal  Crown  Lye,  box of 48   5.90
Royal Crown Powdered Ammonia, lib.,
box of 36   3.75
Liquid Ammonia, 2 doz. qts., box of 21 4.50
Liquid  Blue, 8dOS. qts.. box of 24  4.50
"Apex" Soap Flakes, bulk, 25-lb. boxes 4.75
Crown Oatmeal, 24 6s, box of 144  4.80
Klero Glycerine, box of 144  6.00
seal Brand Castile, box of 30  4,70
Seal   Brand Castile,  box of 25  5.90
Seal  Brand Castile, box of 20  5.90
i Hive Castile, cakes, box of 200  5.00
Mechanic's  Fine Tar,  box of 100  5.50
Mechanic's Fine Tar. box of 50  2.80
Write for Tiolet and Hotel Soaps.    Special
prices on ."». 10, 25 and 100 boxes.
AVhite Swan Soap, 5s,  l>ox of 120   5.90
Golden Rule Soap. 6s, box of 144  5.90
Perfect (unwrapped), box of 100  4.on
White Swan Naptha. box of 100    o.li
White   Swan   Naptha,   large   size,   box
Of 100     7.00
Climax  or  Montreal  (wrapped),  Intx of
Red Crown, box of
Golden Far, box of 80
7.10
4.50
2.50
Flue Mottled, box of 20      6.15
Flue Mottled, box of 80     5.50
White   Swan   Washing   Powder,   5   lb.,
box  of 21       7.00
Pendray's Lye. box of 4S     5.90
Pendrav's Powdered Ammonia, box of
IH '        4.00
Special prices on 5,  10,  25 and 100 boxes
Pendray's  Water  Glass,   Egg   Preserver
Cases, 84x2-lb, tins, per case  $ 5.50
One-gallon tins,  per tin     1.60
Four-gallon tins, per tin     5.60
Sundries
Royal Crown Washing Powder In barrels,  per  lb 07%
Royal   Crown   Washing   Powder   in   4
barrels, per lb 07-%
Royal   Crown  Cleanser  In   barrels,  *b.     .05
Royal Crown Cleanser in V6 barrels, lb. .05«/4
Terrnsso  cleanser  in  barrels   07
No.  1  Kmrlish Soft Soap in barrels, lb.     .12
No.  1   Rngllah Soft Soap in palls, lb 14V4
No   2 Common Soft  Soap in barrels ....   OS
wit h I'a/.i'. Liquid Soap In bids., gal.   2.00
Witch Hazel Liquid Soap in 4-gal. tins,
per gal    2.50 352
THE BRITISH COLUMBIA RETAILER
•Mill,-
Here Are the Things the Retailer Wants
to Know About Advertising
ii
it.
I
THERE axe four simple things which will guide
any retailer in improving his husiness: 1.
Know the merchandise. 2. Know the customer. 3. Know every medium m the town which
can be used for advertising, 4, Understand the
importance of short, terse, but very specific advertising copy. Of course, this is the hardest thing
in this quartette of fundamentals These rules
were laid down by Frank E. Pehlman, of New
York City, before the special Retail Merchandising
session of the recent convention of the Associated
Advertising Clubs of the World, at New Orleans.
"The way to study merchandise is to start with a
wholesaler or his salesman who sells you your goods.
Before he leaves town he should be made to dictate
a complete description of the merchandise you are
buying, which can, in turn, be given to your salespeople on the arrival of the merchandise and discussed by them in detail.
Forceful Description of the Goods
"More than*one retail store with which I have,
been connected has used this method, and our competitors always wondered why our salesmen, while paid
no higher, could give such splendid descriptions <»f
the merchandise they were selling It was because
we made the manufacturer tell us the whole story of
the merchandise, the raw product, how it was assembled, where the costs were reduced, where the shipping
facilities were better, and how the final arrival of the
merchandise in our store was really an event, because
the goods could give our customers better style, more
comfort, better wearing service, lower price, etc.
"Pick up any newspaper, and look over the advertisements. You will do well if you find good local
advertisements written by local dealers, even in the
metropolitan papers.
"Millions of dollars have been employed in advertising retail stores, which might well have been saved
and put into better store fronts, larger salaries or
higher rents, and would thus have returned twice as
much in net revenue.
The five and ten cent stores advertise more by
buying locations. They don't require salespeople of
genius. All they need is ordinary individuals who
know how to push a cash register key.
"The newspapers are helping retailers more to-day
than they ever did before by having service nun
who can write good advertisements and who know-
how to pick out the real story of a store, but the best
advertising in the world is that which is done by the
store owner himself or an employee whom he trains
to express the personality of the store itself.
Important to Know Your Trade
The second essential is to know your customer.
If you are advertising to millmen, railroad men or
farmers, talk service, wearing qualities and the adaptability of your merchandise to the lives of these customers.
"Selling a Packard car to a banker is an entirely
different  proposition  than  selling  a  Maxwell  or a
Dodge to a man who has saved up a thousand ,». ,r;
and can afford a comfortable family car Differ •
arguments must be used
"Selling a 185 serge suit is entirely different from
selling a fancy tweed to a broker on Fifth Avenue
who will gladly pay $125 to 1150 for a suit which frill
not wear one-third as long as the serge
"Unless vou know your customers, you can't write
advertising to reach them Oi course, tins meani
more time and more thought, expended on the advertising.
"In choosing advertising mediums, dealers in
towns use moving pictures and street cars, and deri\
splendid returns from their investments   Others ipcnd
all their money on Street Ctrl
"Other merchants have used billboards, snd spent
over half their appropriation.   Tlie thing to do u to
study your own local market know your merchandise, know youi customers, and then plan to use
mediums that will get you the quickest results at the
lowest possible cost
"Sometimes you have to experiment for two or
three years before you can finally pick out OttC U I
which delivers the greatest net returns for thi '.■ 11
amount of money invested
'In  general,  we find  that  the newspapers arc th-:
backbone of any advertising campaign.
Location of the Advertisement Important
"There arc certain positions in a newspaper whi
are better f«>r you, and it  is up to  you to find Ott*
where these  positions are     In a small  town  (under
5000 or even up to 2.*>.fMHti  vour advertising pulls
better if it is on the page which carries local n
I know one dealer who pays i premium of 50 OCT
for a certain position on the local page for .* ;
of eight years.   He lias proved conclusively the
of this space. After you have picked out tlie \.
mediums you expect to use, apportion a 0
amount for one year      If it is  $'.MHM),  stick  t" v UT
$2000.   If you expect to have special propositions lay
aside $2lM) for that purpose, but never exceed thfl
alloted amount The mere fact that you have an
arbitrary figure set the first of the year makes you a
better buyer of spate, and more exacting in checking
up your returns
"Not one merchant in one hundred does this to*
day, but more will do it in the next ten years i
national advertiser has been compelled to do i-
Otherwise his advertising would have cut into DIS tie*
profits to such an extent that his banker WOUl •
question his ability to conduct the business
Headings and Sub-headings
"After  you  have  Studied   your  medium,  you  •'•''
ready to prepare your copy,    The psychologist
given us a great many things well worth considcrtni
in preparing copy.   One of the first things is that
average person can read at one glance a line of th'
to seven  words which  contain  not  more than  I
syllables
"Why go against the law of vision? Why ltm>
out a headline of 14, 15 OT 10 words?
:;    I
due
tain
^^^^ u'M
Till'. BRITISH COLUMBIA RETAILER
),).>
DRYCOOBSfCLOTHI
As far so retail mens' wear la
irneerned, the budget hno ttto Important
:eatareo. Ons It ths Increase In the
nalcs tax from one sad two per cent,to
one and a half to three per cent on
roods of domoatlo origin, and to two
and a half and four per c<nt on Imported rood*'. The other to the fact that
the stntus of such manufac luring re-
Ullere as tailors, furriera, etc., Is
clearly defined an being retailers, so
far ss the sales tax lo oone-rned.fhej
are not subject to the manufacturers'
usles tax.
Taking the trade as a whole the
taxation measures proposed sees to
met with the approval,not onl;, of the
retail aerohantn, hut also of n great
PUBS manufacture rtt rind wholennlera.
Ths susner seanon affords the
sens' wenr r.cnhar.t nar.y opportur.lt lea
to make extra sales. Kane' and boyo'
hab'.'n ar«- radically different In the
suataer aaaSOB froa what they are in
th« sold weather. They tr.frnfc in outdoor sports and reoren tiT.s. They
cultivate a garden ar.d go on trips-
all of whieh oalls for special wearing
apparel.
Clothing Is akin to Jewellry
in determining values. Despite all
that has been said in regard to thiB
matter values in these lines cannot be
standardised.
There will always be the variation of taste and requirements to determine ohoice. Because of his superior knowledge of local conditions and
demands, this will ever be the field
in which the olothler in smaller
places will find his opportunity to
attract and hold hie neighbour customers, whan through practice his reputation for strict honesty and fair
dealing has been thoroughly established.
Business profits tax abolished
The business profits tax has been
abolished, but It is not likely this
will materially affect the men's wear
trade. The income tax on business remains, and this is the tax under which
ths majority of retailem were taxed.
The business profits tax only applied
in crises where the levy under its provisions would be greater than it would
be under the income tax, and it is not
likely that this year n«my retailers
will have any excess profits to show.
AIL IMPORTS MUST CARRY COUNTRY'S
 MARK _
Representations have from time to
time been made to the effect that the
goods of ons country were heing palmed
off on the Canadian public as the goods
of another country. Especially have
representatives of British business urged that many goods were being sold
as British goods whioh either had not
seen Great Britain or were merely collected in and forwarded from that country, lot only has the British importation some right to protection from
dishonest competition, hut, much more
so, the Canadian public have a right
to know from whom they are buying. A
resolution has, therefore, been moved
to provide that all goods Imported Into Canada capable of be Ing morked.stam-
ped or branded or labelled without injury shall have indloated on them legibly in English or French the country of
origin. This provision will come into
force September 1, 1921.
* * *
Whenever a merohant tells you that
advertising does not pay — that he
knows, because he tried it once —put
it down in your little hook that there
is something the matter with his store
or hia goods, says the Rational Educational Committee of the Associated
Advertising Clubs of the World.
Geo. A. Campbell & Co.
Tower Building 500 Bcatty Street
VANCOUVER. B.C.
MANtTACTTRERS
MEN'S
CLOTHING
All Goods .Ma.l i the Premises.
Prices based on replacing values
Specialists in
GUARANTEED INDIGOS  AND
SOLID WORSTEDS
MADE IN B.C.
Our Customers Receive Silent Salesman Gratis
with Every Order of One-half Gross.
.  A/fa
8Y USING1)     i^p Jti)
J*f*KS *■&& v« .
-Rapid1 N^imx-T^R^i)KR
<wr.5
, ....   ■       ,\~,«. >:..!.,        „       .
"^       '-^      -       '
-A_
•"A"
*/.'    lktt.lt(:     .     J
- -A ' •  /
RAPID NEEDLE THREADER 00.
429 Pender Street Vancouver, B.C. 354
THE BRITISH COLUMBIA RETAILER
n
BIG STOCKS
Findlay  Bros.
RANGES
We have been appointed  British Columfo .1  Age^.i for t *>»  Wwll-known
I ne of Stoves. Ranges and Furnaces.
The line >i complete, and it unequalled In Canadfl for design and finish
AGENTS WANTED m terntorv not »\rt^r ttt»tt1 I
Wnte for ILLUSTRATED CATALOGUE   an I  PRICE   LIST.
RIGHT PRICES
PROMPT DELIVERY
MACPHERSON & TEETZEL
WHOLESALE HARDWARE  AND STOl'ES
1290 Homer Street
VANCOUVER, B.C
SERVICE AND SAVIN*: iS
MiHOfl  City,  B C
Ma/ 27, 1921,
Northwestern Mutual Fire Assn.,
Vancouver.
Gentlemen:
I have received this mail your cheque covering my premium rtfuntj
of $59.19, and take pleasure in thanking you for your unquestion ihle tarvtcei
rendered along with such courtesy and consideration th.it be»{oA« ,i mor,ii
along with the commercial benefits derived.   Wish ng you »uc: ti.
Yours vsry respectfully,
J. I. RAYNOR.
Retail Merchants Underwriters Agency
501 Vancouver Block
Vancouver, B. C. 1921
THE BRITISH COLUMBIA RETAILER
355
Explosive Regulations Are Amended.
Hardware and sporting gooda merchants throughout Canada will lear
with considerable satisfaction thai
the Federal regulations governing
explosives have been amended in
su It manner as to relieve them of
ihe necessity of keeping records of
ammunition f<>r ,22 cadet rifles and
shotgun cartridges. Dealers, however, must continue t" keep records
of ammunition for ordinary sporting
rifles and cartridges for pistols.
Section 8 «»f the regulations which
deal' wiili ilus particular matter lias
been rescinded ami the following sub*
siitutr.l in lieu thereof;
"Any person who is authorized t<»
have in his possession explosives <>t
any class ami f<>r Other than h.s private use .shall keep a record of his receipts <>f all such expl isives, and also
nf his sales ami issues, giving particulars «>f tin- person fr<»m whom re-
eeived and to whom issued, with the
dates of each transsction, together
with the quantities ami descriptions
of the explosives so transferred ; snd
this record shall In' open t<> the inspection at any turn- of inspectors of
explosives Dominion or provincial
police officers or others deputed by
properly constituted authority, pro-
vided that such record will not Iks
required in respect of the sale or b-
sue of manufactured fireworks (Clafs
7, Division *J' or of safety cartridges
H'lass <i.  Division 11, as set forth
o
LP.C. 469, dated 1st March. L920,
other than these for use in rifles, pistols or revolver^ with a diameter of
bore exceeding 0.23 inch calibre."
Wire Nails Decline The move-,
ment of wire nails i.s reported fairly
active with smaller orders, the merchants throughout the country no
doubt experiencing a good seasonable demand. Building and construction has been backward, but reports to hand indicate considerable
improvement during present month.
Jobbers' quotations on wire nails are
•s> s.'> base,
Building Paper Lower The prices
are lowered on some lines of roofing
and building paper.-. Plain white
is quoted at $1.30 roil, with tarred
paper at $1 1**-.
I'n pared roofing are unchanged
in price, jobbers reporting husiness
still confined to small orders, hut
are confident that a good season may
be looked for.
Wrapping paper shows a further
decline, kraft being now quoted at
13c Ib.
Linseed Oil Advanced Quotations
mi linseed oil show considerable in*
crease, raw now being quoted 1 to •>
barrels, $1.25 gal., and boiled $1.28
gal.
Turpentine Prices Firmer—Quo>
tations on turpentine are steady at
recently advanced figure, some authorities looking for a further advance. Willi light stocks on hand the
higher quotations have not restricted sales to any marked extent. Barrel lots. $1.80 gal; 5 gal., $1.95 gal.
Floor Wax-— Spring cleaning season has been responsible for brisk
movement in floor wax. The n«*w
quotations are as follows: Raw, 1 to
5 barrels, .+1.25 gal; boiled. 1 to 5
gals., $1.28 gal.
Furniture Polish in demand—Jobbers report increased sales in furniture polish and liquid veneer, with
following quotation: Veneer. 4 oz.
bottles. $2.40 doz ; 12 oz. bottles,
$4,80 doz. 0 'Cedar, 4 oz.. $2.40 doz.;
12 oz., $4.80 doz.
NEWS OF THE TRADE.
A. S. Xieol has opened a hardware
store at Agassi/..
Latimer & Sykes have opened a
hardware store at Kerrisdaie, B.C.
Mr. Sykes was formerly specialty
salesman for McLennan & McFecly
and Mr. Latimer, prior to this new
venture, had a hardware business on
Main Street. Vancouver, B.C.
A new hardware store has been
opened at Kamloops, known as the
Kamloops Hardware. Wm. Har-
graves is proprietor.
W. A. White has bought out P.
Oben, Central Par. Vancouver.
Mr. Allan of the firm of Allan,
Whyte & Company of Butberglen,
Scotland, manufacturers of the'Bl.o
Strand" wire rope, is making an extended trip throughout British Columbia.
HARDWARE PRICES CURRENT
The followmg .ire prices quoted for principal lines of leading wholesale firms.    Prices quoted are necessarily
subject to  market  fluctuations.
anvils pt*er Wright, M lbs to LS8 lbs.,
:.:.. ii. , „v..r 139 lbs. w lb
AXES >Boy*' Axes.lVi lbs., S13.00 to Slfl.60
doi Doubts bit axes, unhandled, $26.60 to
$26.00 dos.;huntera axes, $1400 dos.; single
bitted lis,-*, unhandled, HI.OO i<> 110.00 dos
BARS   ci.nv, fit B0 pat  tOO lbs,
BELTING Lacs, rsvrhldo sides. $LW lb.;
cut, $i v:. lb.
BOLTS, CARRIAGE (In full packages).
H and smaller up to <; In i>'hk. less a»*M »ff
list; over 6*4 In . 10 off list; 7-n; and larger
nil lengths, Iomh ue, off ti*<
BOLtB, MACHINE*   H and smaller up to
4 in   lonf, ies« 40/ off list; over Mn., less
ir>/ «>rr list; % and \. less t":, «»rr list
BOLTS, STOVE   Less fire, off It*'
BOLTS, TIRE) -Less 80<jl Add 10$ on all
bolt* for broken packages,
BOARD, BEAVER Per 1,000 t<> 5,000 iset,
$:.x oo per 1.000 feet. ,
BOILERS, RA.NOE  30 gals . 117.50 eaon,
BUILDING PAPER   Tarred, $i 18 to |3.40 CHURNS, BARRELL—No. 0, $11.00 eaob;
ner i"H     \eeordlng to quality, Plain, 86c to No, 1, $11.50 each; No, 2, 12.75 each; No. 3,
«.;>, 4n per roll. $14.00 each.
BUTTS   Plated,   Ml.   antique  copper  arl.l CLEVIS, MALLEABLE—Per lb.. 22c.
dull   brassnnlsh      2I"X21...   per   pair,   38c; CLOTHES LINK. WIRE—-Per doz.: 50 ft.,
SVixSVt   per pair, 18c; 4xVH>-i, per pair, 88c, $4.20; 100ft., $7.Co.
HPTTs   VVroughl steel, No, 80-1,    IVdxSMi. DRILLS -Bit   sto k.   40','    off   new   list;
>i   •, ,,,,,  A0%    sA4x3V4   $2 7!» per dos.;  t'.x blacksmith ',., In., :12V; off new list.
i«."$i,-•! per dos "'    " EAVETROUGH—Per  100 feet, Sin.. $9.61;
CARPIST PELT   16 OS,, B0 lb., $4.30 roll. 10 In., $18.29; 12 in., $13.10.
CATCHES   CUPBOARD—Old  topper and FILES—Great   Western,   50/5%   off   list;
dull brass finish, $1.40 per dos. Imperial, B0/69* off list.
CHAIN    Coll   B    electric   weld,3-16,   $80.60 HINGES—Per  doz.   pairs—Heavy  strap,   4
i,or loo lbs • K  $10.60 per 100 lbs.;6*18, $16.60 Inch, $2.40; 61nch, $8.00; (i Inch, $3.25; 8 inch,
bar 100 IbS.';   V $H 60 per 100 lbs.;   ft, $18.00 J4.40.
H\. [q« '{j, CORRUGATED   TEE—Per   dozen   pairs—
CHAIN—Logging, 6-16x14, $8.3B ea h; %x I inch   $185; ti inch, $.''.35; S Inch, $5.15; 12
11   |4 oo each. "ich, $12 15.
CHOPPERS POOD -Universal. No, 0, $2.21 HORSE SHOES—Iron, Nos. 0 to 1, $11.oo
each' Universal. NO, I, $8.79 each; Universal, per 100 lbs.;  iron.  Nos.  2 and larger,  $10>.75
v.,  '•>   $8 88 each;   Universal,   No.  8, $4.59 pe* 100 lbs.
Mfltv Homs   No   66,  $2.30    each;  Home, No. IKi     ...    SAP.   COMMON-Per   100   lbs—
65, $2.75 each, 6 lbs. and over, $20.39; 3, 4 and 5 lbs., SSfl.37. 356
THE BRITISH COLUMBIA RETAILER
KNOB3, KIM DOOR- Japanned, $4.06 per
doz
lamp CHIMNEYS \. per case 8 dos.,
$] 75 per dos.; A, per dos., $2-00; B. pei ease
ii dos. $i 96 per do?. ; B, per doz. y: so
LANTERNS -Short or long globe, plain,
$10.51' dos : Japanned, $19.00 doa
LAWN MOWERS Trojan, 12 lnch,$7.75;
14 inch. $8.26; 16 inch $s 75: Model K. 1
blades.   14   Inch.   $1170.   16   inch.   $11.25     -v
inch. $13.00; Model C, » blades 14 Inch,
$12.30; 18 Inch, $11.00: is Inch, $13.50; Bine
Bird BB. I blades, 11 inch. $14.25; 18 inch.
$15 00; 18 inch. $15..","
MATTOCKS Pick, $14.00 per dos ; Cutter,
}i t 00 per dos
nails. WIRE   Paee, $5 35 f.o b   V im
ver: Cut, base. $1.60 tab. Vancouver
NETTING, POULTRY—Per roll 3x12.
$2 10; 2x24. $115: 2x3$, $4.80; 2x60 $115;
Ixll. $4 60; lx.21.  Ss 10;  1x36, $11 1*5
NUTS- l',,r  100   lbs  advan e  over   llsi
Square, small lot*. $3 a.": square, case Iota,
$5.06:   hexagon,  small  lots.  $3.30;   hexai n,
case lots,  *•* 80
PICK 3   Claj'. 6-7 lbs . $12 7:. pel d ■
LINK tak   I gal. $1 10 each; ', gal $4 56
per dos ;   k  gal .  $3 33 p.-r dog
PLASTER OF PARIS   13 $0 pi i   ' •   Iba
RIVETS AND BURRS- Black i i I   tgc
Ssckages, lees 22'.',  oft list, coppei   rivets,
No. 8, 45c ]>,,r Ib ; assorted copper rivets ind
buns.  No   8,  ■"•» to •%. 45c per !l> . assorted
coppered rivets and burrs. No   8,
45c per lb . copper burrs. No   -   70   ;
< opperi d bui •k   No   3, 10c pi -
ROPE sisal B\ 5B   British man
19 .c; pure manila. base -"■•
s.wvs.B'.vk   Happy Medium,  $16
d<>z .   lance  tooth,   $22 35  per  .b-z
Idea   $20 00 \ er dos .  Pi lm ,, Ropi ;
per doz.
SCREWS- Bright rial head. •'■'■■
bright   round   head,   50- ,        ofl   lis!
flat.   5n-!ic,    off    h--t .    b: BJW
off list
SCREWS,  JET   35c off Um
SCREWS,  CAP ■ :.'■■■ ofl list
8HOVELS AND SPAD.1S Old 0
$!t75 p.-r do/.. Jones •■! Bulldog, $17
doz
IRON, BAND   Pei 100 lbs    I . tl   h   $4
1>4 inch, tc 00; i Inch, $( ■<•
1K".\. ll.\i K SHEET Pel 100 lbs 10
gauge $7.25; 14 gauge, 17.60; 13 20 gauge,
?>. ."   26 gauge, ** 83
IrtON, UALVA.NlZED SHEET    Pei  101 lbs
M gauge, American or English $1 11; 14
gauge, $3.65; 18 and SO gauge, $8 H
Si >n>i'S Per «Ioe MraM>«, No 4. I.. ■•■
.'.,,   6, $16.00; No   I   $..100   N,.   to, 123.10
.Ml above m black ftnmii
HOLDER 4x*%, ..<•"• Iota I0"%< s»>t lb.;
lean   84<   i er U>
SPIKES, PRESSED   Per 100 Iba     \ ll
j'.< 5> , :.• !•,  |.« :,"   •-, inch, fI   I
STAPLES Galvanised fence, $t,Ss pel
Iba In fiU kegs; galvanised t -• - * * * *f > neti
110 50 pei 100 iba  In full kegs
ta* 'KS     Carpel    I N   ->u nea  list
'!'. " 'is   I! irvest   W 5 >>ff nr« but
\\ IRE, B UlBED Pol roll « polnl r-altl*.
3d rod   H 36   I ii ilnl   nog   IB rod   !•' i
u IRE, PI..\1S. Q \i.v \Nl7.ED Pei I i
lbs     No   I   $7 30   No   12   $: 50
\\ IRE ii ,v \    Per 100 lbs    No 11 (fl 10
\',.   11, $7 :•    No  12   17 16
WRINGERS    iXwncwtlr     $11.44)    tun    due
> ittsa ii   190 '    pei doi    i len    $311>  \  i d n
Sunlight, $7»* 30 par ,b>*
\  K.tll J
';   gallon
*  gallon
'■»   gallon
.   | ,   . ■
.■',,, Ens
gall ■
l
•»   galkm
I    ■ i  . |   i
iN H win 11;
t» •    p
PAINTS
Martin lenour,
i in 1 gal  ram
'•'
V .       ,.
'.' , ■ ,      ,
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TheMartin-Senour Co., Limited
MANUFACTURERS OF
High-Grade Paints and Varnishes
British Columbia Factory; 1505 Powell Street, Vancouver
Phone High 422
Deal With Our Advertisers:    They Make This
Official Publication Poiilbli at 12.00 i Vsai
mWM^iii^^WNJWA'MWr^^ 1!)21
THE BRITISH COLUMBIA RETAILER
351
From Credit to Cash
A Good Letter That Was Used by a Merchant to
Announce   Change   From   Credit   to   Cash
Basis   It is to the Point and Does
Not Hurt the Most Touchy
of Credit Customers
EVEN   the most confirmed ot statistical fiends
would hesitate if he were asked to form some
reasonably correct estimate of the amount of
money outstanding on the books of merchants in the
three Western province
Fur instance, in your town, at a rough guess how
much is owing to the retailers of the place?
Multiply that by the hundreds of towns in Manitoba, Alberta and Saskatchewan and you have the
basis of a nice little calculation.
Is it necessary? Is it vase'' Why should the
retailer have all the worry and expense of carrying
these untold  sum
In  these
expect, and
might work all right if I had unlimited capital but if I were
fixed thst wsy I would not be in this busines
This change in my business has been considered carefully
for some time. Jobbers and manufacturers have cut down
on our credit and are pressing strenuously through the banks
for their money so that if I am to continue in business I must
follow their example.
I wish to thank those who, in the past have been cash
customers or who have paid each month or when requested
to do so, nor have I any quarrel with customers who took more
liberal terms. That is in the past and this letter deals with
the immediate future.
Under this new policy my customers will benefit because
I shall be under less expense, I shall have no bad debts to
allow for and I shall have my capital free to work with.
Trusting that I shall continue to merit your patronage, I am,
Yours very truly,
h
.a \
are
L
S   ea
01   CI
entitle
vear'
e competition cash buyers
to the very lowest prices
and should not be required to pay the losses incident
to a credit bu ini A merchant with anything
from 15.000 to 125,000 on his books must find it
impossible to Carry on a Store as it should be carried
on with his mind filled with anxiety as to how he
is going to finance when his capital is tied up in
book del tS. He cannot carry the assortment he
would like to stock.   He is always under the disagree-
lunnine'  customers  for overdue
WHEN TO BUY
A certain individual, anxious to make his fortune
on Wall Street, was advised by a veteran of that
noted district never to go into a broker's office to
buy when there was a crowd of purchasers about,
but, on the contrary, it was suggested to him that
the time to buy was when there were but few buyers
to be seen. I need scarcely say that this might
apply very well at the present time to purchasers
of shoes and leather! Both I certainly believe can
be bought lower to-day than possibly in a few months
from now.   Time will tell.—I. /. Brcithaupt.
Bolt  necessity
accounts.
>f
A  merchant  pa
heavily
WHY SALESMEN FAIL
We can read plenty of stories about success, but it
isn't often we get "straight dope" on failure.
C. S. Burnham, of Northrup, King & Co., Minneapolis, dug up the history of 207 retail salesmen who
failed, and made public the reasons why.   Here they
are:
Thirty per cent,  lost out because of a "lack of
ng thought t" changing over to a cash   industry"—or, in plain American, laziness.
undergone  a  sudden  conversion  during      They didn't take the trouble to learn the stock
for what accommodation
> thai t'lie longer he carries the burden
his   customers   tlie   more   he   is  out   of
are seeing the logic of this argument and
Of   them  who  have  given  nothing  more
lie can  get
of financin
pocket,
Retailer-.
even those
than a pas
basis have
the past months They have realized that working thoroughly, where every item was located, what the
for a big turnover is a losing proposition when the main selling points of each line were, the uses of
turnover is represented by thousands oi dollars on each article, its price, and its history. They went
the wrong side of the ledger, through   the  day  with   a  minimum  of  effort,  and
The public will accept  credit as long as it is ob-   seemed concerned only in seeing that they didn't serve
tainable  without   much  difficulty.     It   is  up  to  the   any more than their share of customers.
merchant to play for ('ash at  the same time making      Sixteen per cent,  didn't make good because they
it worth while for Ins trade to pay that way.    Thus,   "failed to follow instructions."
he can finance his business; he can buy to advantage Instead of carrying out the rules and suggestions
and take his discounts instead of paying for overdue for selling given them by experienced managers,
accommodation
The onlv safe way of doing cash business is to
educate the public to the advantage of paying cash,
but is cases where it is desirable to make a change
quickly the following letter mav offer ideas to merchants who intend trying out the cash plan.
In the event of a merchant wishing to retain
thirty-day accounts it would be necessary to change
the first paragraph of the letter to meet the particular
case.
TO MV CUSTOMERS
On and after   all accounts at this store will
be due the first of each month and if not paid by the 10th
of the month further credit will be refused.   This will apply to
ALL my customers and I trust no one will embarrass me by
asking favors that I cannot grant.
During my y*«rs in business here it has been for
cibly impressed upon me that a merchant cannot buy on from
10 to 30 davs* credit and sell on from 10 to 30 months time,  it
they preferred to follow their own ideas.
"Lack of tact and courtesy" was responsible for
the downfall of 12 per cent, of the failures.
They learned too late that when a merchant spends
money on advertising, window displays, an attractive
store and a good stock of merchandise, he cannot
afford a salesman who .drives his customers out of
his store with a grouch and a "take-it-or-leave-it"
attitude.
Eight per cent, were duds because of "lack of
stick-to-it-iveness," and a similar number because
they didn't have "confidence-holding qualities."
The others lost out for miscellaneous reasons
which need not be numerated.
The Idea occurs to us that the entire 207 might
have been grouped under two headings: lazy and
"ornery."—Ex. 58
THE BRITISH COLUMBIA RETAILER
]';    j
That New Mysterious
Factor in Food
Science  Discovers That  Thousands
Suffer From Lnck of One Vital Element.
A certain mysterious element la
food called vitamine! Science has
established that the store of energy
and even health itself depend upon
it.
Without it, no matter how much
food we eat, we are slowly starving
the vital tissues upon which we must
rely for our strength
How can we get enough of this vitamine—so essential to the health of
every individual?
The richest source of this life giving
vitamine, it has been discovered, is
-YEAST!
Already thousands arc eating F.ci-
schmann's Yeast as an addition to
their every day diet. Eaten regu
larly—as any food must be eaten to
be effective -Fleischmann's Yeas*,
assures results really wonderful.
Many physicians and hospital* are
using it for the minor ailment* of
lowered vitality. It stimulate* the
aopetitc, helps digestion, gradually
eliminates necessity for the use of
■axatives.
You have on your shelve*, the arti
de which is supplying thi* vitamine
so essential to health    Tin* article
ll Fleischmann's Yca*t
Tic up your store with the large and
ever -increasing demand which i* he
Ing created In Fleischmann's Yea*:
you carry a food producet which
involves you in a small outlay of
capital, gives you a percentage of
profit as high as any article you
carry.
Have your customers place standing
crdcrs with you for their daily supply of Fleischmann's Yeast.
FLEISCHMANN'S YEAST
THE FLEISCHMANN COMPANY
1166 BURRARD STREET
VANCOUVER, B.C. !I21
FEE BRITISH COLUMBIA RETAILER
359
^
BAKERY, CONFECTIONERY
and CATERING SECTION of
 Sbe	
British Columbia
i  IRetailer  i
•su..-iBM^.aiarww****wi-»i>*wi"*mimw»^^
A Window For Your
Approval
jnntv-mwawina
w;
Red is one of the primary colors that
; robably attracts more attention than
any other. The fact that this color attract! attention means that you can use it
lor that particular purpose ifl your show
window.
Therefore, we arc suggesting it as an
attention getter anil also in connection
with it wt arc carrying OUI mother good
telling idea, suggesting that your particular bread ir. O K and has removed the
approval" of al! users.
We have introduced a big. bright spot
01 red In the window by the use of an
imitation red seal which can be cut out
i i heavy map board which can be procured in bright-red color On this can
e [amtcd cither in white or if. i*old the
Otters 0  K  enclosed (!i a nariow indc.
'Ink. will make an excellent imitation of
a seal, especially if you suspend from the
lower edge of the seal two wide ribbons
nude out of bright-red crepe paper.
This seal can be fastened in the center
cf any background which you have and a
sign should be stretched across the top
reading "Seal of Approval." The letters
used on this sign should also be of bright
red.
W e arc also suggesting the use of show
cards at cither side of the window near
the front and on each show card should
be fastened seals cut out of red cardboard
with wide ribbon draped from the bottom. The lettering on one card can read:
"A Bread Approved by Every User."
while the wording on the other card
reads: "A Bread for Your Approval.''
The lettering on the show cards should
be in red—thus carrying out a very consistent color scheme of red in the window
that is sure to attract attention and after
the attention has been attracted, the signs
ind the idea back of the window carry a
definite message that drives home the
idea of the quality of your bread.
*S2*\
^A*vw
C4+& UrdtU,  &   c^x
foAjLf~t
s\ylA^*^yr^tysy\jCy
"FASHIONS" IN BAKED GOODS
An Attention Getter
Fashions change. "Variety is the spice
of life" and demand for our different varieties alter over a period of years. During
the last three years French pastry has
been the popular article of demand. We
always had ability to make it, and knew
what it was, but it took the period of
good times to develop it into a fad, the
fad starting mostly in high-priced restaurants and specialty shops. We don't
know what the next development will be
in the tine of special demand, nor are we
organized to be the dictators of fashion
in our own line of endeavor.
In this we differ from most trades.
The trades of clothing and adornment set
fashions and mold public opinion. The
baking business is not at all arbitrary, but
rather servile to the uninspired demands
of a public that thinks perfunctorily and
slowly about our wares. Now it is not
impossible in theory for the baking trade
to get positive in setting fashions and
molding public demand. ■ ),.o
THE BRITISH COLUMBIA RKTAILKR
The Bakers' Favorite
GOVERNMENT   BRAND
ream of the West
TLOUR
THE HEDLEY SHAW MILUNG COMPANY, LIMITED
MEDICINE HAT, ALBERTA
Phone Seymour 2245 Affiliated with MAPLE LEAF MILLING CO., LIMITED
Vancouver Office: 510 Hiwiimfs Street West.
I  Your Cakes' Reputation
MAKES YOUR
REPUTATION
Your business flourishes or fails nn the reputation of your cakes,   Their
tastmess is largely depended on the uniform qualih of the shortening   th.
fatty nchness trial goes Into them,
i,t I llmi it i)
MADE IN CANADA
The uniform Btnoothtic**** with \\h
i'i thr !i!i\'T>. tli*' riilu <il amount nee _^^^_^^^_
all fal   Bftvi h time and money,
The richness of Bakcra1 Cottolene ninkfj* ti iii-ee*«wtr*i to u**-'
only 12 ounces to Rot rcnttlti equal to those obtained with 16 otiueen
of other shortenings
Perhaps you have never "gotten around" to trying Bakers'
Cottolene?   Let us ship you a trial order.   Prices on request,
ESSlE2 FAIRBANKC0WPANYi
MONTREAL
M22'COTTOLENE
Packed in Tierces, Half Btmli, Tubs and Pails.
^\mi^&.-.~^^*i-m*mtmmw*^^ i^wvt THE BRITISH COLUMBIA RETAILER
361
APRICOTINES
For Aprieotines, line some cup-shaped pans
about 2% inches in diameter and 1 inch deep with
sweet short paste. Sprinkle a few cake crumbs in
tlie bottom and on top of these place half a preserved apricot. Now pipe a pyramid of marshmal-
low by dipping in warm apricot jelly, finish by
sprinkling on top a little chopped pistachio nut or
chopped brown almonds. A very good substitute
for the usual marshmallow is prepared by adding a
little incited gelatine to some freshly beaten meringue. This will be found quite satisfactory for
use in thcsi- and other similar (•nods.
RYE BREAD ROLLS
Take any stiff rye bread dough with half wheat
flour and divide into small pieces about l'-j to 2
ounces each. Cleave round and mold into small
loaves, the shape of rye bread. Prove iu cloth.
Hake on the hearth of the oven in steam.
HONEY COOKIES
Bring to a boil 0 pounds Havana Honey, 1
pounds of brown BUgar, |l*jj quarts nf milk, and 1
pound of lard. Let COOl, and add :!; pint of egg
yolks, 2 ounces of fme ground ammonia, 1 ounce
of soda, and 12 pounds of flour.   Flavor with cin
namon and add some coarse chopped almonds. Cut
out with a plain cutter, place V2 almond on each,
and bake on flour dusted tins in medium oven.'
JELLY ROLL
Rub well 1 pound of granulated sugar, 1 pint
of eggs, \i ounce of soda, add a little vanilla, 1 pint
of milk, 1 pound and 2 ounces of flour and y2 ounce
of cream of tartar. Cut and then dust with powdered sugar.
BANANA TARTS
For banana tarts take a single layer cake, one
scaled at 10 to 12 ounces from a nice lavcr cake
mixture; slice in two and cut some nice firm bananas lengthwise and place on half the layer; use
two bananas to each layer. Brush over the bananas
with a fairly heavy syrup and spread over a thin
layer of cream. Place the other half layer on top
and spread a little cream around the sides; dip in
roasted flaked almonds. Put a good layer of cream
on top and pipe on a neat border;- place half a
banana, divided lengthwise, on top, with a cherry
and angelica. Brush over the banana with strong
syrup.   (This prevents the banana from going dark).
KIRKLAIND & ROSE
IMPORTERS  AND  MANUFACTURER'S  AGENTS
Bakers' and Confectioners' Supplies
AGENTS  FOR
Mil KHTOCK
\ I ur   s-;  r.-. ed Milk la Po*a l< r Form
DIAMALT
* Pur i M ill Exira I for Baki ;••
CHOCOLATE
fof i i '.:'•■• ■ ' nerj and i 'al ■ Work,
ESSENCES
i laroi !npj, ilnrniti it I !olors. Ess ntl il Oils, e
PAI-fH   (iOOI)S
.     til H • •'". '..(' <   M its, I harlotte Russe Cui
i a) .• Ornaments, ou
130 Water Street
Kami fai! red  by  CANADIAN   MILK PRODUCT'S  LTD.
Toronto, ' 'aaada,
Manufactured    by   THE    AMERICAN   DIAMALT   CO.,
i !'ii Innatl, (ihio,
Manufactured   by   THE   COWAN   CO.   LTD..   Toronto,
:ana-ta.
Manufactured by W. J. BUSH & CO. LTD., London, Eng.,
,m i Montreal, Canada
Manufactured by M \nsku . hint. CATTY & CO. LTD,
London, Eng., and Montreal, Canada.
VANCOUVER, B.C.
Almond's Limited
VANCOUVER. B. C
IMPORTERS OF
Bakers and Confectioners*
Machinery   and   Supplies
TICKETS AND   LABELS
MADE   BY   SPECIALISTS.
A specialist, In any calling, Is one equipped to produce results promptly, satisfactorily and economically.
This Is where our plant differs from the average printing office. We cany in stock many tons of colored card
heads for Immediate use. At one operation, with our
modern specialty machinery, we print tickets In two
colors on front of ticket and on the back; number each
lie) ft the same or consecutively and perforate sheet
both ways: or wa can print your tickets and re-wind
Into rolls to suit, each ticket numbered consecutively
and correctly. We make bread labels In two colors for
the price of printing one color, in quantities, and put
up Into rolls of 5.000. We make the tickets for the
B C.E. Ry. by the millions; for the North Vancouver
Ferries; for the Government Amusement Tax, also up
In the millions, and all kinds of theatre tickets. May
we not be of service to you.
NICHOLSON, LTD.
Phone  Bayvlew 353
2092 2nd   AVENUE  WEST
VANCOUVER,  B.  C.
Deal With Our Advertisers:    They Make This Official Publication Possible at $2.00 a Year. ;362
THE BRITISH COLUMBIA RETAILER
•lllll..
WILSON BROTHERS
Established 1890
Our Motto is "SERVICE"
We cannot offer to sell you goods cheaper than any other firm is in a po»;tion to do, but we CAN
give actual facts to prove that it is
ECONOMY
to deal with us
Sf&to WILSON BROTHERS. VICTORIA. B.C.
'.«».«,»•♦ «•*•»««.,
nvgr-js
SrtAHROCK   Wfo
mi" emMkLVj-a\ sTamOSuST ^s^t*u
CII[W[HY!alPl;BUTTfR $^
******gfji'*ggg*j**g*tjr
SHAMROCK BRAND
Stands for the Highest Grade Butter
It is our endeavour to maintain the II i^lnst .Standard, and you can safely RECOM-
MEND this brand to vour customers,
i
Reliability goes with SHAMROCK BRAND
P. Burns & Company, Limited
VANCOUVER
CALOAKY
EDMONTON
«
EFFICIENCY Brand Heavy Rubber Footwear
Brown and White.
HIP, STORM KING
and KNEE BOOTS
THREE, FOUR and SIX
EYELET LUMBERMEN'S
WE ALSO CARRY A LAROE STOCK OF "MALTESE CROSS" BRAND BOOTS   LUMBERMEN S
-AND LIGHT RUBBERS. Send Your Rush Order, to Us.
Gutta  Pereha & Rubber,  Ltd.
626 BEATTY STREET, VANCOUVER. m YATES STREET. VICTORIA. PARAGON
VICTORY
FLOUR  MILLS
_****coovtP   *c^
SELECTED HARD SPRING WHEAT
FLOUR
FAMILY  PATENT
Victory Flour Mills, Limited
806 BEACH AVENUE VANCOUVER,  B.C.
Phones: Seymour 3242   3243 -3244
Demand for Corn Flakes
Follows Popular Taste
The favorite in flavor,
form and texture is
Post Toasties
Keep well stocked, since there will be
many more calls for Post Toasties this
year than ever before.
Sure Profit—Guaranteed Sale
Canadian Postum Cereal Co., Ltd., Windsor, Ontario, Canada |!fl
h
IS''
■ •      -   . %     ,
Brookfi
I MrookfirlS
wtoButterga
BUTTER
\.
WHAT IT MEANS TO YOUR CUSTOMER
B etter tales.
R egul.ir trade.
0 nginul flavor.
0 pen display.
K ecu attraction,
F reah product.
1 ndisputable quality,
E conomic package,
L ending brand.
Dollars in results
WHAT MORE COULD ANV   DEALER WISH FOR
Swift Canadian Company, Limited
Vancouver       New Westminster       Victoria        Nelson        Calgary        Edmonton
SUPPLY YOUR CUSTOMERS
win i
«
APEX" SOAP FLAKE
Guaranteed 100% Pure
Especially Suitable for use in all Types of Washing Machines
SOLD BY THE POUND IN BULK NO WASTE
Price: $4.75 per case—25 lbs.
THE ROYAL CROWN SOAPS, LTD.
VANCOUVER, B.C.

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