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THIRTEENTH YEAR Tm British Columbia JUNE, 1921 : Dry Goods - Groceries - Hardware - General Merchandise 20c Per Copy; $2 00 Per Year. Vol: XII. No. 10 VANCOUVER, B.C. WHEN SELLING YOUR CUSTOMERS OGILVIE'S Royal Household Flour VOU KNOW AND THEY KNOW That it is not merely .1 question cf making better bread, but the Best Bread. T*-rre is I world of sat ifaction In knowing this, and a steady and high-class bus nrss for you in pushing a Flour which bas always been recognized as CANADA'S BEST ..:.■" ■*'' , OGILVIE'S & ^ ROUlHCHSlHOLft OGILVIE, •* Ogilvie Oats \ it» OATS A Have just the right flavor wh.ch. coupled with an absolute freedom from hulls, has put them in th? front rank. Ogilvie Oats are now the people's choice. THE Ogilvie Flow Vancouver, B. C. 301-308 Carter-Cotton Bldg. ills Co., Phone Sey. 6891 I Eliminate Error Save Time Save Worry "BURROUGHS" Retail Model - Price only $185 Terms If Desired A FULLY EQUIPPED, VISIBLE ADDING AND LISTING MACHINE Expressly Designed and Built for "COUNTER" AND "GENERAL" FIGURE WORK IN RETAIL STORES Our representative will be pleased to i all and < 1 *• in -»f* Btrate this Machine, nnd Its application to your particular requirements. Drop Us a Line, or Phone, Seymour 466 Burroughs Adding Machine of Canada, limited Factory at Windsor, OnL E. C. COLEMAN. Agency Manager for B.C. 119 Pender Street W. VANCOUVER. B.C. Phone Seymour 166 Let Us help ia it Ii admitted thai Octan Falls kr.»f», and Manilla Papers arc equal to any Ofl thll marke. and »uprrior to many As a matter of practical home industrial policy it >s a.lvis'ble for dealers to Inaltt upon these papers Th | »eeps our at.-ens busy and money Circulating. Smith, Davidson & Wright, Ltd. Manufacturers and Wholesale Paper Dealers VANCOUVER and VICTORIA. B.C. i - | i i M l ; I; B.C. District Telegraph & Delivery Co., Limited Operating in Connection with Great North Western Telegraph Oo. 616 HASTINGS STREET WEST With which is amalgamated FIRE PATOLS LIMITED Seymour 661 ELECTRIC PROTECTION AGAINST BURGLARY MANUAL FIRE ALARMS CENTRAL STATION SYSTEM OF NIGHT WATCH SIGNALS ELECTRIC SUPERVISION OF AUTOMATIC SPRINKLER SYSTEMS During the Past Year Our Patrols Reported and Attended to: 403 DOORS LEFT OPEN. 190 WINDOWS LEFT OPEN or BROKEN. 454 LIGHTS Left ON by Accident. 87 LIGHTS Left OFF by Accident. 17 SAFES Left OPEN by Accident. FIRE PROTECTION ADVISORY DEPT. WATCHMAN'S PATROL. MERCHANTS' POLICE. SPECIAL SALVAGE. LIGHT CONTROL UNIFORMED MESSENGER SERVICE We "Work in Co-operation with the City fire and Police Departments, We Answered 207 FIRE CALLS Threatening Our Clients Phono or Write for Further Information, !I21 THE BRITISH COLUMBIA RETAILER WE THANK YOU FOR YOUR PATRONAGE. PLEASE CALL AGAIN. • A-1.00 -0001 JUH5-21 'rr- Okie Brown & Stevens Central Merchandise This receipt shows the amount of your purchase. The re^ster prints a rerorJ of the sale on the receipt. The star shows it was a cash sale. "A" is the clerk's initial. The amount is $1.00. It was the first sale on June 15. 1921. The register also prints an advertisement of the merchant's store on the front an\ back of the receipt. A receipt printed and issued by a National Cash Register ♦ Benefits the customer: The plainly printed figures of the amount on the receipt show that she lias not been overcharged. She likes to buy in a store of this kind. Helps the clerk : It prove; that he registered the right amount. The added and printed records inside the register give the clerk credit for the sale. Protects the Merchant : He knows that to get the proper amount printed on the receipt, correct added and printed records must be made Inside the register. A National Cash Register is the only machine that prints and issues this kind of a receipt. We make cash registers for every line of business NATIONAL CASH REGISTER CO. OF CANADA LIMITED 36 THE BRITISH COLUMBIA RETAILER ROGERS' GOLDEN SYRUP "The End of a Perfect Day" flMade from finest flavoured cane sugar, a special grade of which Is imported for tin. purpose. flPut up in all sizes of packages to suit your customers1 requirements. fin packages designed to beautify your store, 2-lb. tinfe, 24 to a case. 10-lb. tins, € to a ease. 5-lb. tins, 12 to a case. 20 lb. tins, 3 to a case. Perfect Seal jars, 12 to a case. The British Columbia Sugar Refining Go. Ltd. VANCOUVER, B.C. 1 !)21 THE BRITISH COLUMBIA RETAILER 337 Restmore Manufacturing Co. Ltd. WHOLESALE MANUFACTURERS OF THE FAMOUS RESTMORE MATTRESS ALSO WOVKN WIRE and COIL SPRINGS STEEL BEDS SANITARY COUCHES And All Kinds of FURNITURE FOR THE HOME VANCOUVER, B.C. Lake of the Woods Milling Company LIMITED Makers of FIVE ROSES * FLOUR The World's Best Daily Capacity 14,200 Bbls. * B.C. Offices and Warehouses: 1300 Richards Street 1014 Store Street VANCOUVER VICTORIA Patronize Home Industry BUY COLUMBIA BRAND Writing Tablets — and -— School Supplies Made in B.C. Wrapping Paper, Twine, St. Lawrence Paper Bags, Toilet Paper, Picnic Sundries and Stationery Columbia Paper Co., Ltd. VANCOUVER and VICTORIA, B.C. Selling Products Your Customers Know EDDY'S MATCHES 30tc40different brands of them—are known to everybody everywhere in Canada. EDDY'S Indurated Fibreware utensils are equally well known and equally popular. An Eddy display will link yon up with the nation wide demand Just show EDDY products in your store they sell themselves. .Made iu Canada, by Canadians, for Canadians. THE E. B. EDDY CO., LIMITED HULL, CANADA. Till-: BRITISH COLUMBIA RETAILER lit! I ROYAL STANDARD Products are all "Made in B.C/' Adds Prestige to your store And that surely is .in asset. Prestige may br gamed tram t*o tourer*, viz., by having des rablc customer* call and being able to otter goods of the better class. A complete supply of ROYAL STANDARD PRODUCTS will ast st you in gaming the store preitigc >ou desire. Order ROYAL STANDARD FLOUR WILD ROSE PASTRY FLOUR RCYAL STANDARD WHOLE WHEAT AND GRAHAM FLOUR ROYAL STANDARD POULTRY FEEDS Vancouver Milling & Grain Qo.. Limited OFFICES AND MILLS VANCOUVER, B.C. Branches: Victoria, Nanaimo, New Westminster. Mission City. Agencies: Duncan, Courtenay, Langley Prairie, Clovcrdale, Ladner. J. C. WILSON, LIMITED Makers of The " Standard" Paper Bag UNEQUALLED FOR STRENGTH AND DURABILITY Phone Sey. 781 And of the following linos:— Greaseproof Paper Pie Plates Stationery Ice Cream Plates Oyster Pails Twines Wrapping Paper Toilet Paper Phone Sey. 781 1068 HOMER STREET VANCOUVER, B.C. 11)21 THE BRITISH COLUMBIA RETAILER 339 BRITISH COLUMBIA KtlAILLR Published Monthly THIRTEENTH YEA GBOCBRIB8, DRYOOODS, HARDWARE, QBNBRAL IIHIRCHAND18B. OFFICIAL ORGAN OF B.C. BOARD RETAIL MERCHANTS' ASSOCIATION OF CANADA. A MONTHLY .Joi'RNAL published in the interest nf Retail Merchandising find the Development of Commerce in Western Canada. SUBSCRIPTION RATH: Two Hollars Tor Year, payable in advance. Advertising Rates on Application. Editor; -I. S. MORRISON Publishers: Progress Publishing Co., Ltd. EDITORIAL AND BUSINESS OFFICES: LONDON BUILDING, VANCOUVER, B.C. Cable A.hlnss- •■siiiimmm;."' All Codes Used. Telephone, Beymoar 3S61. street, both will respond. In many eases retailers have let their stocks run too low. As a rule nothing hut older staple lines are now on hand. Large stocks are certainly not advisable at the present time, but sufficient variety should be carried to cater to all classes of a merchant's trade. This is a year when business has to be gone after if it is to be secured, and the merchant cannot afford to overlook any opportunity for mak- ing sales and securing a profit. He cannot afford to adopt an attitude whieh says. "People know where my store is. and if they want anything they will come after it." People will not eome after anything this year if they can possibly get along without it, but this does not mean that attractive and seasonable merchandise will not make extra sales if it is suitably presented. Vol. XII. No. lo .ir\K. 1921 Vancouver, B.C. In such a short space of time so inauj perplexing, external questions have arisen disquieting to thr retail world that thecloSPSl attention an I vigilance on the part of all organised merchants associations is vitally necessary, Retailers have two rea sons for being in business scrvii i the community and profit for themselves. Tlnr. was a time when many a retail merchant thought only "t the profit, but service i* now the re cognised excuse ior his business ex- istance, and the rights of society arc more important than thr selfish interests of tin- individual, profits, bo iiiv' simply the compensation for service rendered. Merchants everywhere ate gradu ally getting this vision of their func tion,and are beginning to realise the foolishness of the old antagonistic competition and the necessity »»t coming together in friemlh organisation to solve common problems, merchandising ideas and experiences. Taking the grocery business as an example, it must be admitted, that as now organised this section must be well founded, and conducted along lines of praetieal economy, or it would never have sustained the criticism inflicted nnon it during the past few years, The retail merchant must realize that when he fails to meet the requirements of the com munity, he is in danger of being replaced by a new system of distribution. Times are changing. We notice 'Ins.' ehant'es on every side, ami the thought that pre-war conditions are coming back must be entirely banish- The printers' strike remains unsettled as we go to press. We are, therefore, unable to issue on time, or to cover many features as fullv as usual, but we trust our readers and advertisers will appreciate our endeavours to carry on. There is one big trouble with business today. We are all waiting for th.' other fellow to start something. The public says, '•business would be good if the manufacturers would briii!' down prices," and the cry ot thr retailer is. '"if only the public would start buying." The retailer is accused by both the wholesaler ami the jobber for not Btocking up. Manufacturers are running their machiiierv at half speed, waiting for the whol ssaler to "realise that actual orders are wanted to start things moving. There has been too much false optimism optimism that had no solid basis. Both the public and the merchant know what conditions are. If a reasonable argument is given to the merchant and the man on the PRICE MAINTENANCE. In the resolution quoted elsewhere in this issue in which retail grocers of B.C. declare themselves in favor of a protected price and pledge support of manufacturers who carry out this principle an important and far-reaching policy is stated. The plan of price maintenance thus officially approved is not a novel experiment, as there are already scores of articles in daily use by the public which carry a stated price from which no dealer even dreams of deviating. The endorsation of the plan by the retail grocers'section of the R.M. A. is really an organized effort on their part to meet ruinous price cutting competition by linking up the manufacturers, wholesaler and retailer in a concerted effort to meet a situation whieh seriously threatens the business interests of all three. There are probably individuals in the ranks of all three units in the distributive system who will be inclined to dispute the principle while there are others who re'ognize its justice but lack the courage to apply it. As we see it, the principal virtue of the plan lies in the fact that is is a straightforward honest demand for a fair return for service rendered. It is as much out in the open as a trade union scale of pay or a bank's annual statement. It has none of the unhealthy features of secret price agreements, and its proper application would put an end to profiteer ing, which is just as detrimental to commercial prosperity as price cut- tine, :;!() THE BRITISH COLUMBIA RETAILEK ■ ;f Rotarian's Thoughts About Merchandising Methods The Link Between Seller and Buyer Is Confidence, Says an Internation al Authority on Business Methods. Rotarian John G. Jones, general sales manager of the Alexander Hamilton Institute. New York, in an article entitled. "Mr. Merchant. Purchasing Agent for the Community, has this to say among a number ol other interesting things: "Much is said in these days about truth in advertising - -and too much cannot be said in its behalf. "Better business bureaux" throughout the country are making a drive for the adoption of cleaner methods by business men -and all should give them 8 helping hand. For not until the buying public regains full confidence in the word of the business man will business again become normal. There can be no business activity without faith, and confidence in the merchant is absolutely necessary before we can gel the right movement of goods. The merchant who fails to recognize this trail of human nature is unworthy the name of mer chant. A man may tell himself and his friends that he is in business but he is never in business in the true sense of the word, until he has been accepted as their agent by enough people in the community to give him a turnover that pays a fair return for his investment and his labor." The foregoing is worth thinking about and in so far as it applies to advertising is in line with the official attitude of the Retail Merchants' Association of Canada. It is laid down in clause ."» of the Specific Objects of the Association as printed in its Constitution, that the Association exists to promote legislation that will prevent misrepresentation in advertising, whieh is calculate I to do injury to legitimate merchandising and to destroy the value of labour. That this is not merely an empty phrase is evidenced by the fact that through the influence of the National Association legislation was introduced some years ago, of whieh the following is an extract • "Every person who knowingly publishes or causes to be published any advertisement for either directly or indirectly promoting the sal" or disposal of any real or personal movable or immovable property, Ot any interest therein, containing false, statement or false representation whieh i> of a character like!) to or is intended t.» enhance the price or value of such property or ani inter est therein or to promote the vi!. ■■' disposal there »f, shall be liable upon simiiiiiin conviction to a fine not .\ ceeding two hundred dollars or to six months' imprisonment or to both fine and imprisonment. Not ei.nteiif vutli ha Villi* »< the passage of tins legislation, officers of the li M A have il various times instituted prosecutions against various firms through >ut Canada for misrepresentation in their id vert is ing. in this connection some «.t good friends in the retail trade, who base their appeal to the public for patronage upon th.' alleged profiteering of their competitors, and wh»> is,sue specious advertising ot the " Walk upstairs \ ai iel ■ I ai been prosecuted for failui ■■ to ii e itj I i their contract, and com pi I I to p<\y for their misrepresen'atiou In me case the judgment was appi all I, bul the findings of the fii ; court vi sustained. The "A* ' #s than wbole sab- price" advertiser, whose state- ments are not founded «u fact, also came within the B^cpc of the "Frail dulenl Advertising At." and at the instance of the K MA a case was trii d in the ' d> nl Hamilton, the magistrate fining the advertiser 1100.00 and cos's; while a firm of Dominion wide reputation were also fined for advertising "pure'1 must ard, which und< r analysis turned out to be a compi iinii. T c »" forts of the Association in th s eoiMCCtion, while definitely establishing the mental attitude of the legitimate re tail trade toward ti:.- unscrupulous faker in business, have bec*i frequent ly prostrated because in legal i hrs neology the fa t of "gtltltj intent" is required to be i s'.abli'hed bv the prosecution in anv a if ion which seeks to show fraudulent advertising. While this is s Mind law, designed to protect the subject from ma'i- ions prosecution, not only with regard to false advertising, bul with regard to anv other offence with which he may be charged undi r the Pi iminal Code, it b-aves fl way oul whieh the unprincipled merchandiser has not been slow t>» use. w ith the . N a number oi prosecutions h let* to the ground, and ha\ mad.' use ot in t art ;.•■ ...p,. • propaganda. Re 'Ognising Ihe m r ous ihai is done to the retail trad to hole, by methods ..t ad vet i uliicli undermine public eonl the \\ M A has prepare,! a ! ini-nt to the existing I'ami Ad\ ertisiug A< I whit It we n full as follow I Bverj i itmih w ho «itber bin or b) his agent, sen ant ■ ,.!i\ «>•<■' ..ii his m half, kte "■• publishes or ("AUars to he pu ani advertisement I,,r cithei \y < r jod ' • '' • ling I or dis;. -•,,!; . >l ,t<r: l • fl •■• I movable or imiw ■ n proper! anv inter* kI th'-rem ittaii or mislcadtut statement <•.•,,•.• st ion **» hieh i of a hk.-N (0 .>r is in!, nde.| to enl the price or \ altie of m«*h j ■ ■■ .ii: • interest therein, or to t in' sab or '!■<.;'..*•. I In i * liable !•> misi. ai| mi yolll RS I I ■ ,• % slue of iu i prop ■ ■ r. ipoi m m ma n flit not exeeeding two I . ll ra, or to six months j t~ ' i^li f I ! 11' ' \ I' ! i * 11 * ' *" * S ' Fif"'. * I hi ' BUM ..! a t not exceeding fit 'I ■ •• produ lion by the int >i of any adi rrtisemeiils coots statement allege*! tn b t I ■ .- -' all be prima fa ■ ■ st the same w as I* ■ ov Hsbed by lhe person w n nsi B || !.. mi lit totted lliei riu IS tin '. erl is. v of proiirii tor, on net t i manager, as thi esse ma • ■ htisinefni iefen • el lo ill said advi '■ . . nt The word person elude an indii ielual or pai I in i 'I company or corporation. The foregoing propose.) a men I rceeii ed the nuauiun us ■ i nation of a veri rejires ntativi ing Of business mi II, t'ep! • seui numerous organised eomnu' groups reeentl) iu Vaneotn ■ r, bi \ igoroua and sustained effort is I ing made by the KM A., a »tiltg conjunction with these bodies, have this legislation enacted. Stripped of its trimmings, t proposed legislation seeks to have advertisement over lhe name of th person, firm or corporal! m accept in ' 'ourt as prima facie p\ idcilCC that person's, firm's or eorpot tion's knowledge of the accuracy •' otherwise of the statement refers to therein. Iu other words, ahou it be proved thai a pair of locks, a J 1921 THIS BRITISH COLUMBIA RETAILER 341 wrtised as all, or pure, wool, pro duced in ('otirt, a e partly or wholly cotton, the advertisement which misrepresented these gOodfl to the puhlie shall be deemed sufficient evidence io iis.Mi ol ilie a ivertisei b in tent to defiami. The same principle wih apply to any ami every firm on direct or implied misrepresentation. In speaking of the prop Bed legislation before a gathering of business men iii Vancouver, previously men tioned the Provincial Se iretary of the KM A. thus summarised the sit nation, with reference to this sub ject: " I', member thai any legislation of thia character must fail in its purpose unless it has behind it the moral force of .'tn enlightened aud alert puhlie opinion. I pon the business men through their organisations must rest the responsibility ol utilising such acts as these to purge busi n.-ss of the unscrupulous parasite, whose business methods reflect divert dit upon the entire commercial community, lm nol look upon the police as the instrument through which tO i""t action, the poll .- w il! .1 i .very time it \ on supply th »m with the mat.-.'ial In other wor,is. the guardians of clean business must he the business men themselves, and until they accept this responsibility, individually and collectively, the public will continue to la\ the entire commercial group under suspicion, To quote Rotarian John Jones again: !•'..!• nol until the buying public regains full confidence in the word of the business man will business ngait] become normal. DON'T KICK There ain't no use in kickin', friend, When things don't come your way ; It does no good to holler round, And grumble night an' day. The thing to do is curb your grief, Cut out your little whine; And when they ask you how you are Just say, " 1 'm feelin' fine." Vour heart may just be bustiu' with Some real or fancied woe, But when you smile the other folks Ain't really apt to know. The old world laughs at. heartaches, friend, Bo they your own or mine; So when they ask you how you are, Just say, "I'm feelin' fine." E. M. TROWERN I ow cJon Secretary K.M.A., who ta working in:, ssantly at Ottawa in the Interests ut the Retail Merchaat DON T BE A GUESSER. .Man\ merchants gmss how much should be in the cash drawer at night, The) guess at delivery costs, at the value of their stock, at the proper Belling price, at the condition of the credit business. The merchant who guesses may make money under favorable conditions, but if he does not change his ways NOW, he will soon be on the fence. The falling market is no plaee for the guesser, ami the retail merchants who will come out on the right side, when the process of adjustment is completed, arc those who insist on KNOWING the condition of their business all the time. R.M.A. NOTES. ft. II. Pairley, districi organiser, returned recently from a business trip through the interior, where he has been assisting in furthering the activities, and explaining away many difficulties confronting members of the various branches. Among points visited were Nelson. Penticton. Kelowna, Vernon, Armstrong, Kamloops and Merrdt. Mr. Kaii'ley reports well attended meetings at these branches, and the keenest interest taken in the functions of the Association. Secretary Geo, S. Hougham has been in Victoria on business connect ed with the Automobile Section of the R.M.A. —o— President J. T. Crowder of the Vancouver branch, R.M.A., addressed the retail merchants of Victoria recently upon the necessity for Dominion legislation to provide price protection. He stated that if such legislation were adopted it would eliminate automatically profiteering and price cutting, thereby benefiting the manufacturer, the wholesaler, retail, er and the general public. —o— The Grocers' Section of the R.M. A. are holding their annual picnic at Bowen Island on Wednesday. .July 13. Elaborate preparations are being made, and it is proposed that four steamers be chartered for the multitude expected to avail themselves of this yearly outing. . —o— Announcement was made at a recent weekly luncheou by President .1. T. Crowder that photographers are not classed as manufacturers, and are therefore exempt from sales tax. This information was received by wire from Ottawa. —0— It is urgently requested that all retail merchants experiencing difficulties in regard to taxation problems should communicate direct to the W.M..A. headquarters at Vancouver. —o— Owing to steadily increasing husiness. the office staff of the R.M.A. headquarters in Vancouver has recently been augmented. Mr. A. M. White, formerly local secretary at Kegina, Sask., has been appointed assistant secretary. POSTUM CEREAL CO. ELECTS OFFICERS. The Postum Cereal Company, Inc.. announces the following List of offi- i ers chosen at a meeting of the company held in New York recently: C. L. Post, chairman of the hoard; S. II. Small, president; A. B. Williams. 1st vioe-pres'dent, and continues as secretary; II. C. Hawk, 2nd vice-president; K. P. Hutton," ,'lrd vice-president: C. M. Chester, junior treasurer. 342 THE BRITISH COLUMBIA RETAILER mAi ■J CTION NOTE »-•-♦'»"« i —*-•»• Grocers— "We. the undersigned retail grocers; hereby go on record as being in favour of the piincipl ■ of price protection by the niaiiii.il iuier of foodstuffs, by which we mean that we recognize the righl of the manufacturer to stipulate the retail price of his product, and to refuse to sell to any retailer who s -lis below the stipulated juice, 'We further agree to lend our un qualified support to any. manufacturer or group of manufacturers in B.C. who will put this principle into practice." The foregoing statement of policy is the first fruits of the recent provincial grocers' section, which was completely reported in our last issue. The resolution was adopted by the Vancouver retail grocers1 section after two meetings had been held anisnowbeing circulated throughout the Province of British Columbia for signature, and the Association officers are highly gratified with the results to date. As BOOH as al! returns are in, a confl rence with the manufacturers will be Bought and a definite effort will be made to carry t! • resolution into effect upon a series of articles put out by any manufac turer who shows a desire to co-operate. Meetings on tin- subject have already been held at New Westminster and Victoria, and a strong committee is at work iu Vancouver lining up representative support bo that when the manufacturers of food stutts meet the grocers' committee there may be no question as to how far the retailers are prepared to go. As the Association secretary stated at Victoria. "Retailers as on organ* ized body ean get anything they want if they only want it badly enough, and their programme is consistent with the public interest, Druggists- Au invitation Was extended to tile Provincial Secretary to address the semi-annual meeting of the B.C.Phar- maceutical Association at Victoria upon the scope and activities of the R.M.A. of Canada on June 9, At a thoroughly representative meeting the secretary's address was followed with closest attention. A number of questions being addressed to him with reference to the work of the R.M.A. at Ottawa and else- where, upon taxation and a number ot other matters affecting the drug gists m their capacity as retailers, and the ii II iWUIg resolution was un anim inaly adopted: "mOVed b\ Mess's Ko\Wrli alii Dack, both of Victoria, that thu semi-annual meeting of the 11« Pharmaceutical Association recom mend t.. its membership throughout the province that the\ sincere!) o sider joining the B.C Board of th K.M.A. of Canada, and forming a Provincial Trade Section of thai oi ganization for the reason that we feel the KM A to be Ihe moat effici ent organisation to deal with pro vineial or national issue-* affecting retail distribution, w bi h m ■ bj is ■ from time to time." A large numb r of I h s, nresi immediately joined the Association as e\ idence of their •■ i ippoi I "i the proposals outlined b\ Mi I rowd •!•. The increase in member ship in Vil toria is ., ,a,,t f,r {1; ^v >': fication to the executive officer* we., believe that the da) is i it fai distant when the K M a will be re 1res 'tiled in the ( apital t lit \ bi i i ropi rly organised branch in cWi • • t a competent se Tetarj Referring to an irti le ap| earing elsewhere in this issue in connection with the Customs regulations eovi ing the importation of alcohol foi medicinal purposes, th- following re ply has hi en re • ).• 1 at K MA headquarters from |> iminion Seere tary, K. M. Trowern " S our protest regarding pur a.chohol for medicinal purposes u now being considered b) our dm - gi«tn advisor) commit! -•, and we arc 1 b.s.-iy watching this Ipgislation ' I. M. Trow,in meet in j* will be held short!) i section officers and completi ganixation, Automotive— This unit of the u.c. Board tremely a live, and ia organ ,,(> da) campaign to bring this a to as representative a eonditi possible, so as to stabalitc regul gov* ruing tire distribution coniie fUOB I meeting u.ts ,t between Victoria dealers, the I' division managers of the larin ■ companies and a Vaueo i ■■ putation ot this trad- ice tion I bin meeting took place si S on June 13, rcauiting in ti,. companies fully recognij ni ejt**it\ tot the establish m< 11 standard by uhi h ihe ], ,■ tire dealers could be mcasur of maint i ii ii • and perfecting organ Bijou to men an extei i : uiviuei the tanufactui • 11 lhe) n - • •;• n ing u ith i r< sp ...: i vi ho**- p lipt, and WOUld • * --■ ■ i ! ,| \,\ {j;, ;■ , ■ *l ip K .1 ilamieson of Jan u ■ •• i ia V ictoria, the ptw it ■ n man of thi Auto Section I I tl i < I ihth. wl Butchers— Alarmed at the Spread of mislead mg advertising and its effect npon honest merchandising, the butchers ol Vancouver congregated m eon sidi-rable numbers at Association headquarter*on Monday, June6 and the matter was discussed at consul "'"'l' l-"i*th. Same butchers pre. Bent pointed ,.„t thai nothing could l)e accomplished in the endeavour to ,'■,.,"1,",, tode abuses of this character "'tho.it organization and a resolu Uu" ww therefore adopted ereatin** fl Hutchcra Section of the R M \ A committee is now at work increasing the membership, and a further I! H Stetson arid U .1 p0« * ' Pro-, iuetal s ' ' ■ ipi isctl the Vai gat i «tt. R M A CONVENTION I ' P annual pr.»\ |n< ial COlU i ' of Ihi K M A. will be hei I al ' can, Jul) 2"t 2% D ti n mi i have a well d« se- \ ,.,t |,...,- ■ !toapit ilit) and from thi sd> pro ■ o u i I i n ih i b \ ■ ■ • \ e utive officers in confei • ■ I,, n. ' ' o» in is ne tim nt v\ t onvei visitors can be assured of n order of entertainment at ti.. I coming i nulerenee ARE ON THE EXECUTIVE W. E Malkin and H. 0. Wilson un c'crled directors of th? Canadian Association of Wholesalers. At the closing session of the* i adian ,\ss iciation of Wholcsah ■ ' " ,s 'be following off) els ' bele.l ; ||o;i prenle ,!. jlngll H president, Arm and Chapul. 1st i indent, A. II. Pafford; 2ml pr-mdent, ,\ \.\ Patterson; 3rd » president, I..T. Hcwburn; treani I. H, Kiiui 'iir, sscretar), A. ('. I' 'I he eveeulive if|e||| b s: II (J »on, Victoria; W, ||. Malkin, \ :i eonver; W ,\, r«ogan, Palmar) ; U '"■ Ilrown, Bdmontottj II 0, Smith urina I-. Dowser, Winnipeg i nti< 11 b'. Wilson, Wuinipe , 1921 THE BRITISH COLUMBIA RETAILEK 343 BUSINESS ROMANCE OF YEAST. practically every gr .r in the country carries iu Stock one article of food on which, with comparatively little effort, he can increase his sales tenfold. This statement may be safely made because it has been demonstrated by man) grocers in various parts of the country. What s more, tlie grocer's percentage of profit on this article is considerably above the average ami the investment required is one of the smallest he makes on any article carried iii Btock. And the name of the product is I'leischiuaiiii s Yeast. Suppose your trade, f,.r instance, is estimated conservatively at 100 families, averaging four members! to each family To le still more conservative, thu number may be cul in half, whl h reduces It to 200 people If each one consumes but one cake a day that IOCS US 1,400 cakes sold dur the period of one week, or about 117 dozen, This certainly represents a nice little business in itself, providing as it would a profit of over $9.25 a w eck more than *» t**i* a \ ear. Even thu sum ma) be cut down a half, or as low as a quarter, and ,s!lll provide a VCr) appreciable sum enough to more than pa) all your telephone lulls, stationery and suu- d<\ incidentals Such a result is easily within the range of ace in plishment, The Pleischmann Company is carrying on an extensive and intensive advertising campaign to promote th • grocers' sabs at this time and is Using big space m the leading magazines, as well as liberal newspaper advertising in the larger communi ies throughout the country. Little effort ' ii the [.art of the gro er to interest his individual iii< tomcrs iii taking yeast for hedlh purposes is bound to yield big dividends, as the figures given above show, The grocer and his cle ks otlghl to lake this matter up person ally with each customer when he i she conies into the store. There are probably thousands of them who have seen the advertising, been impressed with it ami concluded some day to try it. dust a word of encouragement from the grocer will complete the sale. The market, as reports from grocers show, is not only waiting -it i* developing, It is up to each individual grocer to hasten this develi p- men! and widen his market by a little promotional effort on his own part. H. T. LOCKYER An interesting event took place last month iu ViMCi uver, when the staff ami employees of the Hudson's Pay Company preseuted Mr. Lock- yer, genera! manager < f the local store, with a handsome diamond and platinum scarf pin. The presentation represented the i wenty-f i ft Ii anniversary of Mr. I,;ickye!''s service with the company and coin eyed the appreciation of his co-workers, and the employees of the com; any, by whom he is held in the hi ;hcst esteem. Mr. Lockycr is at present satisfactorily recovering from a somewhat serious operation, and it is hoped that he may resume his duties in the course of a week or two. Great West TEA PACKETS ONLY No Premtums No Deals No Price Cutting QUALITY ONLY Western Grocers Limited MWOIIVtl. KISOJ, (MWM0K. IX Toledo Computing Scales (No Springs) Special Charts for Grocers, Butchers and Confectioners, llobart Electric Coffee Mills, Meat Choppers and Bone Grinders, Berkel Improved Bacon Sheer. Sold on Terms or Discount for Cash. Sales Agent for B.C. E. S. CHAMBERS 424 Cordon St. W. Vucot-ver, B.C. Telpphones: Office, Seymour 8951 Residence, Seymour 19E5R U. Daiilunmi Ji-eUiutpa BARRISTER AND SOLICITOR Solicitor for The Retail Merchants' Association of Canada, Incorporated British Columbia Board 309 Rogers Building VANCOUVER, B.C. AN UNUSUAL LIGHTING EFFECT. :U4 THE BRITISH COLUMBIA RETAILS : K . Favorite Dairy Product Your trade your profits • aa be laereaa ed by sale ei" the leading milk product of the day. as the Milk Supreme v. rapldl; mori popular. Delicatessen • pery storw ; n i Ba .■ r i n i, uro- Btoaay trai nro hi I lo v bringing this Fraser Valley Dairies, Ltd. 8th Ave. and Yukon St. Sixth Ave. and Sixth St. Phone Fairmont 10C0 Telephone H45 VANCOUVER. B.C. NEW WESTMINSTER. BC. 1\A'' ****"* IX i;i;k\i» ii door is I la l h< | show .; I the: II i ■■• I - SIU ',1 \ S tX 101 m ii • ■ *arh a -Hili.V >x miii tt - ', er // Makes ( bam Again' ( utlottmtt fat YOl Shelly Bros. Ltd. VANCOUVER NEW WESTMINSTER VICTORIA NANAIMO ii. H i * QfitCK Books . THE WEST ■PROMPT DEUVfIW : EVERALLS LIMITED ' LETHBRIDGE. ALBERTA ■ ■ ■ ■ MAIL US YOUR SAMPLE FOR PRICE * • * tt- * *"' ** ?- Real Home-Made JAMS STRAWBERRY BUCK CURRANT RASPBERRY WILD BRAMBLE JELLY From the Garden of Scotland Sent, h Jams arc vv<,ri;. • I for i* titty and pw The) arc flni \ nod taller flai • • ban olhi r Jai Raxii r's I'm. i'i. ■. i■-.. m madi la Mom i "The Garden ol Scotland' Voui customers will •'' i'i''-' late tit* ut and they ni i I business for y°u Maaufa lurod b* *» t * 5 sT* * ** ' NI«? i fi >< i* 1 NawberrvJ^ ;•-*-**, a * / *r* ' •*' W. A. BAXTER, NORTHERN JAM WORKS FOCHABERS, SCOTLAND Ttlegraphli audi able Address," Jam Fochabers, Morayshin Cadi used Aot (3th Edition}, Agents v /•. Vacktnalt <■'• Co,, I anconver, B.t. Deal W.th Our Advertiser.: They Make Thll Official Publication Potllbll at $2.00 ■ Yenr. mmmmmmmmmmm -J THE BRITISH COLUMBIA RETAILER 345 The Bankruptcy Act as Applied to Retail Merchants 11 ontlnued from last issui I Now to thai with the Act itself. Bankruptcy, as I have already said, i.s a proceeding by which, when a debtor cannot pay lii.s debts or discharge hia liabilities, er the persona to whom hfl owes money or hftS incurred liability cannot obtain satis- faction of their claims, the state, in certain circumstances (sometimes with his consent and sometimes without* takes possession ol hi**) property by an officer appointed for thnt purpose, ami such property i« realized and distributed in equal pro. portions amongst the peraons to Whom he lias incurred debts or liabilities, subject to certain eh aiHy defined exceptions, and if lie lias not been guilty ol serious misconduct, can obtain a discharge from his debts and liabilities subject also to well defined exceptions. Bankruptcy is no longer, aa it once was, looked on as a crime, it, how* ever, while continuing, subjects the debtor to certain disqualifications and carries with it <• ua*-i penal con- sequences, In dealing with the contents of the Act 1 feel rather like saying what a lawyer once did when asked what a certain BCction of a statute uoant, whereupon he asked bis interrogator to read the section, which having been read, the lawyer said, "That's what it means.'' Before the Bankruptcy A t earn** into force we were in the 1 sbit ol winding up insolvent businesses tin- der the "Creditors' Trust Deeds Act," Chapter 13, R.8.BC, 1911, a provincial statute. Each province had a somewhat similar Act, but they were to some extent different. The Bankruptcy Act will supersede all these Acts and make the proceedings throughout Canada uniform. The Act also gives an honest debtor the ri^'ht to a discharge from his debts; it also has provisions tor compelling a debtor to turn bis property Over to a trustee for distribution. these, therefore, are the chief purposes of the Act. 1 might point out that in the Act there is the compulsory method, or involuntary (so far as the debtor is concerned) method of dividing the bankrupt's property and also the voluntary method, which is much the same as was in existence before the passing of the Act. There is no doubt that by far the greater num ber of insolvencies will follow the voluntary provisions of assignment to a trustee for the benefit of their creditors, and thereby gain the advantage of the goodwill of the creditors. We now learn who may become bankrupt, and find that a debtor, who i.s described in the Act as any person, whether a British subject or not, who, at the time when any Act of Bankruptcy was done or suffered by him, (a) was personally present in Canada, or (bi ordinarily resided or had a place of residence in Canada, or (c) was carrying on business in Canada; and where the debtor is a corporation, as defined by this section, the Winding-up Act, i ha pier Ml U.S. of Canada, 1906, shall not extend or apply to it, notwithstanding anything in that Act contained, but all proceedings institute! under that Act before this Act coins into force may and shall be lawfully and effectually continued under that Act as if the provisions of this paragraph had not been made, may be adjudged bankrupt if he commits an Act of Bankruptcy, and only after committing one or more of the several specified acts which I shall shortly give you. The Bankrupt y Act expressly excepts w?age- enrners ami persons engaged solely in farming or the tillage of the soil from the provisions as to bankrupt- v. A wage earner is defined as, i".o who works for wages, salary, commission or hire at a rate of compensation not exceeding $1,500 per year, and who es not on his own account carry on business. Acts of Bankruptcy Before the ma Inicry id' the Act can be brought into play ami a man be adjudged bankrupt, he must first of all commit one or more acts of bankruptcy which are particularly set out in the Act and briefly are as follows: 1. If he makes a general assignment (This must be a general assignment, an assignment of particular property to satisfy certain creditors will not be sufficient.) 2. If he makes a fraudlcnt conveyance or gift of his property. :;. If he makes a transfer of his propertv which would be, under the Act, void as a fraudulent preference. 4- If he departs out of Canada, or being out stays away from Canada, or departs from his dwelling house, or otherwise absents himself, or begins to keep house, with intent to defeat or delay his creditors. 5. If he permits an execution against his goods to remain unsatisfied for a certain time, or after demand, as set out in the Act, or il the sheriff returns the execution marked "nulla bona"—with certain exceptions as to interpleader. 6. If he exhibits to a meeting of his creditors or presents or causes to he presented a written admission of his inability to pay his debts. 7. If he assigns, removes, secretes or disposes of any of his goods with intent to delay or defeat his creditors, or attempts to do any of these things. 8. If he makes any bulk sale without complving with the provisions of the "Bulk Sales Act." Petition So if a debtor commits one or more of these Acts of Bankruptcy, a creditor (provided the debt owing by the debtor to the petitioner, or to two or more joint petitioners, amounts to not less than $500 and the Act of Bankruptcy, complained of occurred within six months previous to the presentation of the petition) may present a petition to the court (the court in this case being the Supreme Court of British Colum* hia) verified by affidavit of the creditor to some one on his behalf, and served on the debtor, and apply to have a receiving order made against the property of such debtor. The court on the hearing of the petition will require proof of the service of the petition on the debtor and of the debt, and of the alleged act of bankruptcy, and may, if satisfied with the proof, making a receiving order against the debtor. The debtor, of course, has a right to be heard and if he can show that he is able to pay his debts—or in case an asignment has already been made, whieh the judge of the court is of the opinion is the proper way to administer the estate under the circumstances, the petition may be dismissed or the judge may stay the proceedings or adjourn the petition for any good reason. The court may also, for the benefit of the estate, make an interim receiving order. Under the Act the bankruptcy of the debtor dates back to the time of the service of the petition—I would say that it would be better for tho bankruptcy to relate back to tho 346 THE BRITISH COLUMBIA RETAILER in date of the Act of Bankruptcy, but this in passing. As to the receiving order which is virtually a transfer of all the debtor's property to an officer (in the Act called an "authorized trustee") it. might, be noted in this connection that there is a difference here between a compulsory bankruptcy and a voluntary assignment for under section 2f> (a) of the Act the after- acquired property of a bankrupt before his discharge becomes the property of the trustee: but a debtor who makes an assignment under part II. only assigns the property then owned by him. The general provisions apply alike to receiving orders or bankruptcy proper and to assignments, called in the Act authorized assignments; and this brings us to what property passes under a receiving order or an assignment and in this connection I will give you the definition of property as it appears in the Act: Property Property includes money, goods, things in action, land, and every description of property, whether real or personal, movable or immovable, legal or equitable, and whether situate in Canada or elsewhere; also obligations, easements and every description of estate, interest and profit, present and future, vested or contingent, in, arising out of, or incident to property as above defined. This definition does not include. trust property or property exempt from execution or exempt from seizure under legal process, but it does include property the subject matter of certain settlements, as set out in the Act, which are not for valuable consideration. All the debtor's property as set out above now passes to the trustee named in the receiving order, or to whom an assignment has been made. Trustees A trustee, or authorized trustee, as defined by the Act, is appointed by the Governor in Council on appli cation made to the Secretary of State, upon furnishing full particulars of his qualifications, buainea experience and so forth, and upon giving security in an amount not less than $10,000. mimiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiii Made in B.C. □ SUMMHPMbJ ^RimwoDucn INK Place your SPR1NQ QRD&R through your 'Dealers LOWEST PRICES K* ALWAYS RELIABLE $!rrrlrafi JlrniUirhi Btsst*M llltllllllllllllllllllltllllllllllllllllllllllllll GILLETT S LYE I lw EATS DIRT ^| I Profit is only profit after you sell the merchandise. A large margin does not put a dollar in your pocket iMhe goods set on your shelves until they are bespecked and unsalable. E. W. GILLETT COMPANY LIMITED TORONTO, CANADA WINNIPCG MONTRtAl i 5 90 per cent of STEVENSON'S QUALITY BREAD is sol,!) jsy RETAXL GROCERS THE WISH GROCER WILL UNDERSTAND WHAT THAT FACT MEANS Tn HIM. Phone Fairmont 227 VANCOUVER, B.C. 1921 THE BRITISH COLUMBIA RETAILER 347 INTERESTING We n ntly received a letter from Mr, J. U Ward, Secretary Nanaimo Itian b KM.A. relating to another intsanee ol the very real service rendered by the Association. Mr. Ward writes stating thai be received a confidential letter from tlie Provincial Secretary warning liini that a certain T. I,. Kin!a\ mmi was un the [aland passing worthless cheques on the strength "f a bogus telegram. The artist bad no difficulty in obtaining $18.00 from an unwary b«>te| proprietor, but when the news nf tin' transaction reached Mr. Ward, the necessary umaehitieryn was set in motion, and Mr. Crook is now taking a protracted holiday in I'.urnabv J. A. Tepoorten LIMITED WHOLESALE DRUGS PATENT MEDICINES DRUGGISTS SUNDRIES PHARMACEUTICAL PREPARATIONS 308 Water St, Vancouver, B.C. r~» * A A AAA I "ST ' ' JC^.'d Gf\s *."*»• G/V-0UNC MflNTLC6> f OH h\ i SI VLib Of LIOHT.S .1st. rcH s/implLj •"<* quoT^TiCHs R-/1 floor*- I, C°V° ^60c0U¥Jrc- r'AC\fU. COAST MAHTU FACTORY. Ilriifpsfiimtal L. W.Taylor & Company PUBLIC ACCOUNTANTS Auditors, Cost Analysts Board of Trade Building Seymour 365. Vancouver, B.C. "Tetley's Teas" FIGURE IT OUT Days Every year has 365 If you sleep 8 hours a day It equals..12:" This leaves 243 If you rest 8 hours a ilay 122 This leaves 121 There are .r>2 Sundays 52 This leaves 63 If you have hair-day Saturday 26 This leaves 43 If you have ll-i hours for lunch 28 This leaves ^ Two weeks' vacation -• H Watch leaves • And this belag Labour Hay; No one works 1 SO YOU DON'T WORK AFTER ALL —Retail Grocers' Advocate RAMSAY'S CHOCOLATE BARS BEST BY TEST MILK CREAM and NUT Try Some Today For Sale Bj All Leading Confectioners and Grocers. RAMSAY BROS. & CO., LTD. VANCOUVER and VICTORIA, B.C. Crown Broom Works Ltd. Manufacturers of the Duchess, King, Janitor Special, Peerless, Princess, Province, Ladies' Carpet, Perfection, Favorite, Ceiling Broom, Warehouse Brooms, Whisks of All Kinds, Glass Washboards 332 FRONT STREET EAST Phone Fairmont 1148 VANCOUVER, B.C. The A-l Health Builder "Keep fit" is the health slogan of the present age. The food t ti nt is doing more than any other to keep people fit—because it is richest in the life-giving vitamine is FLEISCHMANN'S YEAST. Lei your customers know that you are ready to supply them with this health food, They will soon come to depend on you for everything in the grocery line. Have your customers place a standing order, The fleischmann Company 1166 Burrard Street VANCOUVER, B.C. TELEPHONE SERVICE ALWAYS RELIED ON Tho telephone is orne of th*- spc< ial factors of everyday life, it hoods no barrier of mountain or waterway; it is unmindful of distance) it spreads its network of communication through- i ut the province, You lake for granted the service tin- telephone gives you; what science in construction has created, and what effii ion y of workers has maintained. By so doing you offer n fine tribute to the organisation which has created this service. B.C. Telephone Company SIMPLE. If there is no oilier way to revise logitiuiati'i business, we might pass a law prohibiting it. ^M I. 1 1 I 348 Till*: BRITISH COLUMBIA RETAILER OILED PAPER TO SAVE APPLES. Wrapping apples in oiled paper will prevent scald, which is produced by a gas .trivt-n oft' by tlie apples themselves, according to experts who have made a study ot" the matter. It i.s expected that many apples will he wrapped in the oiled paper hereafter, Scald, department specisliats have discovered, is caused by gases given off by thf apples themselves. The gases contribute to the flavor of the apple and recently were segregated ami identified by department chemists, who even went so far as to build up a synthetic apple odor from chemicals obtained from outside sources. Pending practical use of this discovery, whieh is attracting scientific attention both here and abroad, the specialists of the bureau of plant industry Juivr applied ilie dintilled chemicals to apples ami eheeked up on their theory as to the cause of scald. Scald, it lias been found, can be entirely prevented by storing apples in oiled f not waxed wrappers. A good quality of oiled wrapper ean I'i' prepared by hand, but the cost of labor is too great FREE MOVIE TICKETS AID BUSINESS OF RETAILERS. The retail merchants of Oberlin, 0, have co-operative plan for stimulating sales which in many respects has proved a big improvement on the "dollar day.'' The stores have arranged with the show-houses to issue complimentary tickets to their regular performances, every second Thursday, and these tickets are distributed tn the puhlie by all of the r.-tail establishments which have subscribed to the cooperative plan. Cards of iuvitatiou prominently displayed in the Store window invite the public t>- come hi and ask for tickets On these free movie days Ihe Oberlin retail merchants hold gpc ial oar gain sales of all then' merchandise, similar to the Dollar I >a;. Sales, aii<! as the chance t" get ''ti.'- best seat** in th,- house" f,>r nothing, at tl •• local theatres brings great crowds of fanners and small town rc&idi nts to Oberlin*s shopping centre, in dition to stimulating the interest of the local population, the rcsponsi I i these special sale offerings is entl i astie. An interesting featuic of this ove" enter] ns.- is the fa< \ that foi f feral days before the gules iaeh s* r plays in its window a pis ard giving a full list of the bargains to b* foui Hot Onlj III that stuff, but in U I't her stofe, UI toU !! to In ■ . ,-., operating in th enterprise I bus "io- merchant helps the ol the " I'Yee M<>\ i<- I la\ stun' is Hindi a community feature in th-' 11 m si s Use of the Word, "INGERSOLL" CREAM CHEESE Spreads Like Butter Profit t tl f)**alei N.-' i'... lion to i Cons im >t Urquhart & Co. ltd. Utatri ito 0S Powell Stcct, Vainouvcrr t*hoi S '.■$,_'<*•> Impartial Administration r f '.our estate In .!• • i rdai • tn n mum ot • M- ' ■ b) 'to Tn:.-.!.-.' We sfi.til >..» j.'„ ;, I n»e n I or »i * Consultation or Corres Invitwi THE CANADA PERMANENT TRUST COMPANY PAID UP CAPITAi. |j ( nto. BRITISH I OU'MHI \ | <■ ,\ H GBORGE I t • ; \-\ .. \i | Canada Permanent BIcJq. 43.'' Rtohsrdl *•' VANCOUVER. Bf 1'liospli'it < Baking Powder — ABSOLUTELY PURE. —THE EQUAL OF ANY. -NONE BETTER. flie W. II. Malkin Co., Limited VANCOUVKU NANAIMO VICTORIA 1 J THE BRITISH COLUMBIA UKTAtLEI m ARflONG THE 1ETADLE1S cs ►-» ■»■« jgHi »-4 >■*'«'« • ■ »»♦■»> Campbell Henderson Ltd, 421 finoh Building, vanoouver. fgO^OOO. Import and export brokers. Sasroel Caldwell grooer of lie toria, has sold ont to R. k ff. Allen. Robt. Bowden, Grooer and but- ^^^^^^^^^^^^^^^^ oher of Horth Vanoouver, le reported to hate applied for bankruptcy papers. Mr. WB. Hughes of Reglna has Choquette Bros.,bakers.of Kelson, B. C, have dissolved. ludger H. Ohoquette continues. 0. E. Atohison, of Vanoouver.ls reported to have suooeeded McGregor & MoCarglll, grocers. little Bros. Ltd. of Vancouver purohased the bakery located on Eighth Street East, Horth Vanoouver. A. DeoBrinay Co. Ltd. are succeeded by Thompson, Elliott Ltd., 110 flater Street, Vancouver. A. J. Peck Ltd. are r.ow run- :lr.g the grocery store formerly op erated by Jan. ilonroe Ltd., at Prince »•"• applying for ohanne of name to Dom lnlon Vholesale Grocers Ltd. Sooffin Irwin Company hnvc _ Sunmerlani Supply Co. Ltd., of >orge. succeeded Hewitt A Irwlr.,'rroeers. at feo* Sumraerland are to'be wound up'vo- - ^^ luntarlly: ff. C. Kelly appointed li quidator. Meeting of creditors held. ff. H. Kirk is reported to have sold out his general store at Canoe,B. C. Jas.Monro Ltd., Prince George, is reported to have sold out to A. J* Peck & Co. Ltd. John McAllister, of Vancouver, clothier. Is Incorporated as John McAllister It Sons Ltd. The Eden Distributors & Sales Co., Vancouver, are dissolved. SE6 Woodland Drive, Vancouver. Pacific Mercantile Co. Ltd.are euceeseora to 3. A. Heeney at Dollar- tor., B. C. M. Pearce, grocer, of 4^'J-J ?»• ner Avenue, Vonc r-ver, has nold out to f, 0. Dick. Thr fina of Macdor.all I Macau lay, 198 BMstingS Bast, procort*, ia r.ow known aa A. Mac Dor. a Id. The PearSOD Grocery have dis- roaed of their etore at H.M.D. 4, Victoria, B. C, to H. B« H. Jones. A. J. King, grocer, of Kore won, 3. C, hno nuoeeedsd King Crocker. Farmers Co-operative Associa- oJ,a tion (Inc.), Victoria, B. C. -Sold gro- oery and meat departments. S. Couehares of 622 Powell St., Vi . , *-*J$J ^SJ^N.P0*!* Vancouver, has amoved to 250 Glen Vic or la. dissolved June 1st. James 3rjVP Purdy continues. Mllw Hr,« nf 10M "Uth Ave R« * f* Allei* of the ,**,eB Bay buaineaa, which in now known an da 11'a grocery. Ren« ff. 0. Dick has disponed of his p-rocery store nt 4244 Prancr Avenue to M. 0. Blair. ff. ff. Robinson, grocer, 1594 Thi rty-nevrnth Avenue East hao sold his business to 8. McMillan. HEff PARTHERSHIPS Rowlands Mercantile Co, some at Rowlands, B. C. JohnRew- Arnold ft Qnlgley Properties Ltd,. 930 Rogers Building, Vancouver.|75,000, Acquiring lands, buildings, etc, and Improving same. Victoria ffaste Products Ltd.. 105 Un1on Bank Building, viotoria.fclO,000. Vholesale and retail dealers in paper, rags, doth, eto. Foreign Exports Ltd., 610 Hast tags Street, West, Vancouver. $10,000, Importers and exporters, bonded warehousemen. Holme8 It Gordon Ltd.. Kelowna,B.C» ♦10,01!)*), Purchasing from D. D. Campbell wholesale and retail grocery business. Crown Millinery Parlors (Victoria) Ltd., 315 Central Building, Viotoria. TTF.ooo. B. Brynildsen Sons Ltd,. Bella Coola, B. C, $25,000. General Merchants and warehousemen. DISCRIMIHATIOI? mmtBmmmmmsMmm The retail druggists are up in arms against the provision made in the new budget,regarding prioes to.be paid for alcohol by the manufacturing ohe- mlsts and themselves. They oontend, that since the Government taxes the manufacturing druggist $4.00 per gallon for this spirit and a tax of $14,86 is imposed upon the retailer, this legislation constitutes unfair discrimination against themselves. A meeting was held reoently at the local offices of the R. M. A. and the provincial secretary has taken this matter up with Mr, Trowern, the Dominion Seoretary at Ottawa, to intercede with the Government, requesting an a- menflment whereby the retail druggists may purchase their supplies at a prloe similar to that paid by the manufacturing oheadst. GILLETTE COMPART ADOPT ADJUSTMEHT POLICY Geo. Tuosell Is now running the grocery store formerly owned by G. H. Johnston nt 3840 Main St., Vancouver. Service Sales Co. - Davieson Power at Vancouver. i>ance ffest End Table Supply Co. - Thomas ffapshott, Vanoouver. Bounds, Edwin 4 Son - Edwin Bounds at Victoria. ^^^mmmmmmmmmmmmmm Jft French Remedy Co. - Ceoll Frenoh. F. S. Morton, formerly of 1749 vlotoria jj, c. on, is now at 4910 Heatings E. M. Dodo on grocer, at Bowen Island, ta runrin-j the business formerly known an Dnvleo ft Dodson. Hobson * Hobnon are suooessoro to Carver A Steeveo, 2615 Bantings E., Vnnc outer, • • » • HET7 DICORTORATIONS, Springer Dairy Co. Ltd.f 202 Paoi- J. H. Johnoton of the Eerrls- fl(J "S^IdlngTTancouver, $10,00O.Deal- 'nle Grocery has sold out to J. L.Mac- in jftiry' fnrm and garden produoe. Leod, * M northern Freighters Ltd.. 506 Orp- C H. Knight, grocer, of 1802 heun*****ju*"iai)ig Vancouver. $60,000.Oen- ■ourth Avenue ffest, hna oold out to , 0Rrriers shipping and forwarding .urtiaft Godard. ftgenta. P Cu An adjustment policy has been established by the Gillette Safety Bator Company, whereby a rebate based on the discounts reoeived at time of purohase will be given, thus the merchant at once beoomes protected on his present stock and the number of rasors now on hand beoomes the lower prloed rasors. The older design of Gillette Safety Ra- tor will still be marketed, but the retail price will be reduced $3 (6 Gillette blades) and $3.50 (12 Gillette blades.) For example: a retailer has one dozen rators In stock; he fills in a form supplied stating this, and malls it to the Gillette Safety Rator Company. He is sent one doten of the new improved, and accompanying the invoict will be a oredit note covering a rebate on the twelve older designed rators which he oan then sell at the reduced price. 350 THE BRITISB COLUMBIA RETAILER in- \'o diangC Of any consequence ha> occured in the general business situation since onr last issue. The warmer weather is stimulating sales and trade is in a satisfactory condition from reports received. Merchants continued to buy for immediate requirements, but in most cases arc not purchasing for Btock. It is difficult to foretell the tn nd of future prices, but there appeals little possibility of further marked declines, with production costs it their present levels. Fluctuations may. however, be looked fur on eertain lines, which should show a downward tendency, Sugar— New York raw BUgar market is weak, and lower prices <»n Canadian refined may !>.• looked for* It is advisable to buy for immediate requirements only, during the normal consumptive demand at present manifest. Tea shows a slight upward ten- den y, parti itlarl) in c unro in 11 and mediums, Reports indicate •< shortage of Ceylon Orange Pekoe, Japan opening quotations are ex* pected t«> decline, prevailing prices being too high to attract buyers. Coffee Market quiet with grind- ers buying for immediate needs, Brazil coffees are firm, and lower quotations are not anticpated Sex season Bran! may he looked for shortly. Spices Stocks are lo*a in Canada and l .s., with market ruling stead) under quiet demand, Cereals So i ran-.' rep" rted, bul a firmer tendency is evident. I cereals sre showiug improvement on account of Ihe warmer weather Canned Fruit Demand fair inker varieties in better demand, tliere is little call for small fr lit In the Red and Yellow Package Contains enough for four adults Made, in the following styles: Macaroni, Heady-cut, Spaghetti, VermiceUL Packed 16 oi. nett. Tested Recipes on Package. Kelly Confection Company, Ltd. VANCOUVER, B.C. -f*riJT-*7sTTI Rice Market showing mori gl it dou I leas «>n a. count of ex buying Kanc.v "Blue Ron s ar c, with stead) prices ml Dried Front Bhow i slightly er tendency. Thedemand for ■■•• ta rsurope is having ntiranlatiii' f. el. Jams Reports f mm some quail i <>f frost damage to 11r*-*t and ■* pickings are halde !«» have .< ^'- then ing effect Manufacturer*' that pn tent pro es are low er ll actual coat of production. Canned Fish \<> i hange •• ed. Stiekeye salmon remain \uih chums and pinks quoted I tractive pn ra r-fcasonable W< ' wil! lend i" incii aae salt - Prunes There is i bin -I for export to Kurope r-Vancc p..lied le, In a lo a\ \ loi\ • r. btll ers are holding hack stock in si i ■ ion of higher price*, i. mand k md« UftgflUM EITSA VIRGIN OLIVE OIL Sold and Guaranteed b) URQUHARTa COMPANYLTD SlJI < <■!:«. if B tO A MAONANO <t CO LTD 08 Po^etl St Vancouver, BC CONTAINS NO ALUM /-,■/-/■ AND WHOLESOME NABOB Baking Powder is a pure phosphate baking powder, giving good results in every baking, Zell your Customers to save the Certificates for Wear-Ever Aluminum KELLY, DOUGLAS & CO., LTD. 1921 THE BRITISH COLUMBIA RETAILER .351 GROCERY PRICES CURRENT The followino .ire prices quoted for principal lines of leading wholesale firms. Prices quoted are necessarily subject to market fluctuations. RAMSAY OROS. & CO., LTD. Family i-odss. Recluses, pet doi I 'l l ;,tll •w»l:.«. M I I flit, ... ll !'•< Cream Rodas, packages, doi i.'.c Cream Bodes. packages, <(<.* I0i Assorted Bwcel Biscuits, packages, pet dos I.'..- Assorted Sweet Biscuits, fane) car? lon, pet ■!"* Chocolate i'<tr»,, uworted kind*, z >io» tn .. \«>\. per t' ix E. W. GILLETT CO.. LTD. Rryal Ytatt— ] .1-• * pi[g| In ' .. it Pffumtd Lye— I ■!"» it. ..!■'• 0 « .lO.-ft i.I INKS >> Magic Baking Powder- I 3 00 . ' N »C per in ~r 1 I per 1 7 ] 0 6 :/ I.-t . .»<•• J ■ ; Bo I ../ Idol I os • doi I l*| I !..j '■ • ' . WL, i d<>* IS | I >•* 2 >l>>s | . ■ I Hi i dot i'i is i ii. | <i«.t ; ••:. IS li.. j .1..i :. u< '-. dos I f>p#ei«i discount of '■> per eeoi aiiowr.) on Fiv* Cases <t t-iorn <>f Msglc Bektttt Powder Caustic Soda (Oranulattd) — | ' ' IV - Hi wooden i--ou .1 |h wooden palls ■" ll> »<m<,|«M) i imes i..' ' ; c» lb canisters HOC lhe iii i see) ll ifl iii rantstei (100 lbs o, esae) '<■, '> ll* (tun iliui'tn »■ 0 lbs . Kirrrl* II Cream Tartar— per doi ', Ih pa pei pkgs 11 dm In wise) s '-j lb pa pet pk tc« 11 doi In rase) ■"•'■'• per CSM * dos >, it. paper t>Wr«. s dos '» iii pepei |i'«km , nntkirted 15.So per dos m n> r.»»n wiu» screw covers <i dot 11) l;l«r .1 I' 5 11' •H|ti.iir i.meit.' » [''; do* tti i mm'I 71! , in id wooden reta-Mi .'•'• II. h >..!.M. |Mltl i"" lb lined kegs Magic Sod-— C»if No. 1 — 1 . ass (fin t ||. i'i. knee*) ■ esses or more Bicarbonate of Soda— i'.' id k.<i:»i. p. i kee WO u> barrets, pei barrel KELLY. DOUGLAS A CO. Nabob Product! Alum. Us, doi 1'iis. \*. dot Tnrlnrlc- Arid, If*. <F>* Baking Powder, IS IJ OS . (lOS Hnkina; Powder, <* i* <>». do* Raking Powder, ll lyts. dos Rsklng Powder, « Bs. dos • Vlrrv Hall, ••In*',. .|..« <"«>ff*>«\ 1*. J,, ||) Coffe*, Sn, ||) ''k-iiiii ..f T.-rtar. \i», do* Raklnj Bodt, Sn la, cnxc I'«khis Jods, 24 Uh. do* Custard Powdsf. 'io* Quirk Tnplocn, dot Chocolate Pudding, 'ton Allspice, No 3. Hum i|nr Chill Powder, smell, .io* Clnnsmon ? »x hum, dos riysnns ivt)prr. I tins, dos ClovaStsmsll ci..» f'lnfer, small, dm. Mnco. Hiimit, doi Nutmeg, imoll, <io* ' ""I- ■> • • nil tlnw, .*"? I: ., 11. •'.I1': '•' . ::. in LTD. , i i i, n ,11 2 en : xs 17^ f> no 16 ^^ 5« M ^ ^> ,10 1.40 1 10 1 41 1 ftf. 1 0ft i l > 1 is i r. i ) "■ 1 15 1.10 1 IS 1 13 While tapper, tins, iio?. 12*. Pastry Bplce, 3 huh, doz ' j 1-5 I'i kllng Bplce, <\><7.. No .1 1.10 Marjoram, .Mint 1,25 I'oultrj lireflelng, Parsley, Sage, Savon, Thyme, Tumeric, Una, dos. . LIS Curry Powder, 1 os glass, dos 2.60 Rxtrscta (all flavours), 2 ox., doa 2 50 Bxtrarta (all flavours), 4 oz, doz .... 4.7; Rxtracti (all (lavoura), s oz., doz 9 on Rpsora Balls, V. doi 50 1 roll Colors, I oz, dos i..o Ifin-jji (ChocolAle, Hon.' Pink, I.emun, vanilla, White, Almond. Orange), doi 1.70 Jelly l*owder, doa . . i.2j 1: ii 7. free «Ith 1 gross. > Mustsrd, Sin, doz 2 40 Mustard, 'js. doz. . i.ts Uuatard, Is, doz 9.00 <'.-l^^o^ Oil, 2 OS. dOS 225 Castor oh. 4 oz. dos 4 00 Ball lvtre. 14a doz 1.60 Bulphur, '*"• dos "5 Tea. Green Label, in. ir> 41 Ti i Gnu n Label, '.■•*. per n> II i!:.- id packages fi '• lb patkageti 45 Tea. de Luxe ".fternoon, L lb 60 Tee, da Luxe, Afternoon, '.■ lb., per ll». .61 l,,-tiioiiH.!r Powder, dos 2.40 Vinegar, dos 2 75 THE W. H. MALKIN CO., LTD. "M.ilkin's IVst" Products— Baking Powder, 18*11 ox,, per doz. ? 3.00 H-IMia, per doz v 3,s IJ-Ss. prr doz 16.85 Coffee, is-if. per lb 56 • i • ,i!n .a Tartar, Una, in-r doz 1.75 Cualard Powder, 11 os. tins, per doz. 3.2.i Extracts (nil flavors) tt-S os., dos. 8.50 12-4 1 ?.. per doa . 4 77> 1 <<i.. per doi • 9.00 ■• 01, per doz. lT.on ; i os . per dos . . M.00 •- gallon, each . 5.50 Gallon, each 10.50 Glycerine, U'-'- oa bottles, per doz 1.75 |*M-oi bottles, per doz S.25 Honey. 21 -!•' os. Jars, i>«'. doz 8.85 84-18 oz jui-r*. per doz 4 00 :i:' oa tins, p.-!- doz. 7.00 13-6 01 tins, per >l"Z 17.50 Jeltj Powders. 1 os.( all flavors, doz. 1.80 lemonade Powder, Sox. tins, per dos. 8.40 Ifustard, l2-3.«, tins, per dos 1-65 12-Se, tins, p<%r doz 4 50 21-ls, tins, per doz 9 Ot) ll-fif. tins, per Hi 60 Bplcas and Reasonings: i'.i.'iv Sail, taper bottles, doz 8.10 rum Powder, laper bottles, doz 2.85 Ulapli <■■ i" 1 doa Una ,""' Cinnamon, Ginger, Black Pepper, Poultry Dressing, Siar-'. ground, Page, rubbed, Bsvory, Thyme, Tu- n.i lc, per doi Una J-"' 1 'loves, M.i' '■ per doz tlnn 1.88 Marjoram, Mint, Nutmeg. Parsley, Paatrv, mixed. Pepper, white, Pep- I.,.• 1' 1 x rii",\ in" doi 'ins 1.25 Paprika, Chill Powder, Curry Powder, pei il"/; lins I. Whole Nutmeg I" cartons, per doz. f>5 Whole Pickling. In cartons, doz .. 1.00 Ten. ino.li. pi»f H1 \\ jfl.iiB, ppr Ih .... K • ,-55 "i» is nnd 80-Vi«, ns»o"led, per lb, .M1*! 12-Ss. per id -M Vinegar, 24-quts, per <lor. *-65 P. DURNS & CO., LTD. Shamrock Products Hams, nor lb •• * •''' Him s. b med nnd rolled, per lb. >} Paeon 0 s per Ih -Jg Pomlnlon Hnms, 8-12,10-18, per lb sa nnminlon Uacon, 6-10, per 11 ■ .80 nomlnlon Bacon 10-11, per lb. ••_ < |)ominlon Slioiiiiiers, boned and rolled ..> i voi,,. 1 llama, Shamrock, per lb •« Vvrshtre, rolled nhouldars, per Ib .80 I ,,d Vo :,. U! lo ease ■ JO 16 1 bi-iI, N'" ::. 80 to case »p.80 1 ,,,-• \ 1 1, m-tona, 16 Iba .80U Lard, No, 1, cartons, su lbs 20 Compound, Carnation, No. 0, 12 cases 8.65 Compound. Carnation, No. 3, 20 cases 8.70 Dripping, beef, 4 Ib. bricks 13 Mincemeat, kits, 25 lb. net. per lb 19^ Meat Loaf, per lb Co I'ork pies, per doz 45 1'ork roast legs with dressing, lb 55 Baked Hum. with dressing, per lb 55 Cooking Oil, 5 gal. tins, 40 lbs., per lb. .1446 Creamery Uutter. Shamrock, carton 35 do without carton .34 Oheese, Canadian, large, per lb 2<l Cheese, Canadian, twin, lb 2314 Smoked fish, kippers, 20s, per lb 10 Smoked fish, kippered salmon, 10s and 20s. per Ib 18 Smoked cod, 30s, per lb 16 Mead Cheese, 5 lb. tin, each 05 Jellied tongue, per tin 2.50 Selected Fowl, per Ib 38 Selected chicken, per lb 45 THE ROYAL CROWN SOAPS, LTD. Vancouver Price Ll»t—F.O.B. Vancouver, or New Westminster. Terms Nett 30 Daya. Royal Crown Soap, 5s. box of 120, lcs.$ 5.HO Royal Crown Soap, Is, box of 100 4.95 Golden West Soap, lis, !>ox of 1411 5.H0 White Wonder, box of 100 6.25 Linen (unwrapped), box of 100 4.00 Royal Crown Naptha, box of 100 5,15 Royal Crown Naptha, new large size, box of 100 7.00 Klondyke (wrapped), box of 25 7.10 Klondye (unwrapped), box of 25 6.1*5 I'liniiose (wrapped), box of 25 4.50 Extra Hard (unwrapped), box of 30 .... 2.50 Knglisli Ulue Mottled, box of 20 6.15 Royal Crown Towder, 3-lb., box of 24 7.00 Royal Crown Powder, l-)b., box of 50 5.75 Golden West Powder, 3-lb., box of 24 7.00 Royal Crown Cleanser, box of 48 • 2.50 ROyal Crown Lye, box of 48 5.90 Royal Crown Powdered Ammonia, lib., box of 36 3.75 Liquid Ammonia, 2 doz. qts., box of 21 4.50 Liquid Blue, 8dOS. qts.. box of 24 4.50 "Apex" Soap Flakes, bulk, 25-lb. boxes 4.75 Crown Oatmeal, 24 6s, box of 144 4.80 Klero Glycerine, box of 144 6.00 seal Brand Castile, box of 30 4,70 Seal Brand Castile, box of 25 5.90 Seal Brand Castile, box of 20 5.90 i Hive Castile, cakes, box of 200 5.00 Mechanic's Fine Tar, box of 100 5.50 Mechanic's Fine Tar. box of 50 2.80 Write for Tiolet and Hotel Soaps. Special prices on ."». 10, 25 and 100 boxes. AVhite Swan Soap, 5s, l>ox of 120 5.90 Golden Rule Soap. 6s, box of 144 5.90 Perfect (unwrapped), box of 100 4.on White Swan Naptha. box of 100 o.li White Swan Naptha, large size, box Of 100 7.00 Climax or Montreal (wrapped), Intx of Red Crown, box of Golden Far, box of 80 7.10 4.50 2.50 Flue Mottled, box of 20 6.15 Flue Mottled, box of 80 5.50 White Swan Washing Powder, 5 lb., box of 21 7.00 Pendray's Lye. box of 4S 5.90 Pendrav's Powdered Ammonia, box of IH ' 4.00 Special prices on 5, 10, 25 and 100 boxes Pendray's Water Glass, Egg Preserver Cases, 84x2-lb, tins, per case $ 5.50 One-gallon tins, per tin 1.60 Four-gallon tins, per tin 5.60 Sundries Royal Crown Washing Powder In barrels, per lb 07% Royal Crown Washing Powder in 4 barrels, per lb 07-% Royal Crown Cleanser In barrels, *b. .05 Royal Crown Cleanser in V6 barrels, lb. .05«/4 Terrnsso cleanser in barrels 07 No. 1 Kmrlish Soft Soap in barrels, lb. .12 No. 1 Rngllah Soft Soap in palls, lb 14V4 No 2 Common Soft Soap in barrels .... OS wit h I'a/.i'. Liquid Soap In bids., gal. 2.00 Witch Hazel Liquid Soap in 4-gal. tins, per gal 2.50 352 THE BRITISH COLUMBIA RETAILER •Mill,- Here Are the Things the Retailer Wants to Know About Advertising ii it. I THERE axe four simple things which will guide any retailer in improving his husiness: 1. Know the merchandise. 2. Know the customer. 3. Know every medium m the town which can be used for advertising, 4, Understand the importance of short, terse, but very specific advertising copy. Of course, this is the hardest thing in this quartette of fundamentals These rules were laid down by Frank E. Pehlman, of New York City, before the special Retail Merchandising session of the recent convention of the Associated Advertising Clubs of the World, at New Orleans. "The way to study merchandise is to start with a wholesaler or his salesman who sells you your goods. Before he leaves town he should be made to dictate a complete description of the merchandise you are buying, which can, in turn, be given to your salespeople on the arrival of the merchandise and discussed by them in detail. Forceful Description of the Goods "More than*one retail store with which I have, been connected has used this method, and our competitors always wondered why our salesmen, while paid no higher, could give such splendid descriptions <»f the merchandise they were selling It was because we made the manufacturer tell us the whole story of the merchandise, the raw product, how it was assembled, where the costs were reduced, where the shipping facilities were better, and how the final arrival of the merchandise in our store was really an event, because the goods could give our customers better style, more comfort, better wearing service, lower price, etc. "Pick up any newspaper, and look over the advertisements. You will do well if you find good local advertisements written by local dealers, even in the metropolitan papers. "Millions of dollars have been employed in advertising retail stores, which might well have been saved and put into better store fronts, larger salaries or higher rents, and would thus have returned twice as much in net revenue. The five and ten cent stores advertise more by buying locations. They don't require salespeople of genius. All they need is ordinary individuals who know how to push a cash register key. "The newspapers are helping retailers more to-day than they ever did before by having service nun who can write good advertisements and who know- how to pick out the real story of a store, but the best advertising in the world is that which is done by the store owner himself or an employee whom he trains to express the personality of the store itself. Important to Know Your Trade The second essential is to know your customer. If you are advertising to millmen, railroad men or farmers, talk service, wearing qualities and the adaptability of your merchandise to the lives of these customers. "Selling a Packard car to a banker is an entirely different proposition than selling a Maxwell or a Dodge to a man who has saved up a thousand ,». ,r; and can afford a comfortable family car Differ • arguments must be used "Selling a 185 serge suit is entirely different from selling a fancy tweed to a broker on Fifth Avenue who will gladly pay $125 to 1150 for a suit which frill not wear one-third as long as the serge "Unless vou know your customers, you can't write advertising to reach them Oi course, tins meani more time and more thought, expended on the advertising. "In choosing advertising mediums, dealers in towns use moving pictures and street cars, and deri\ splendid returns from their investments Others ipcnd all their money on Street Ctrl "Other merchants have used billboards, snd spent over half their appropriation. Tlie thing to do u to study your own local market know your merchandise, know youi customers, and then plan to use mediums that will get you the quickest results at the lowest possible cost "Sometimes you have to experiment for two or three years before you can finally pick out OttC U I which delivers the greatest net returns for thi '.■ 11 amount of money invested 'In general, we find that the newspapers arc th-: backbone of any advertising campaign. Location of the Advertisement Important "There arc certain positions in a newspaper whi are better f«>r you, and it is up to you to find Ott* where these positions are In a small town (under 5000 or even up to 2.*>.fMHti vour advertising pulls better if it is on the page which carries local n I know one dealer who pays i premium of 50 OCT for a certain position on the local page for .* ; of eight years. He lias proved conclusively the of this space. After you have picked out tlie \. mediums you expect to use, apportion a 0 amount for one year If it is $'.MHM), stick t" v UT $2000. If you expect to have special propositions lay aside $2lM) for that purpose, but never exceed thfl alloted amount The mere fact that you have an arbitrary figure set the first of the year makes you a better buyer of spate, and more exacting in checking up your returns "Not one merchant in one hundred does this to* day, but more will do it in the next ten years i national advertiser has been compelled to do i- Otherwise his advertising would have cut into DIS tie* profits to such an extent that his banker WOUl • question his ability to conduct the business Headings and Sub-headings "After you have Studied your medium, you •'•'' ready to prepare your copy, The psychologist given us a great many things well worth considcrtni in preparing copy. One of the first things is that average person can read at one glance a line of th' to seven words which contain not more than I syllables "Why go against the law of vision? Why ltm> out a headline of 14, 15 OT 10 words? :; I due tain ^^^^ u'M Till'. BRITISH COLUMBIA RETAILER ),).> DRYCOOBSfCLOTHI As far so retail mens' wear la irneerned, the budget hno ttto Important :eatareo. Ons It ths Increase In the nalcs tax from one sad two per cent,to one and a half to three per cent on roods of domoatlo origin, and to two and a half and four per c<nt on Imported rood*'. The other to the fact that the stntus of such manufac luring re- Ullere as tailors, furriera, etc., Is clearly defined an being retailers, so far ss the sales tax lo oone-rned.fhej are not subject to the manufacturers' usles tax. Taking the trade as a whole the taxation measures proposed sees to met with the approval,not onl;, of the retail aerohantn, hut also of n great PUBS manufacture rtt rind wholennlera. Ths susner seanon affords the sens' wenr r.cnhar.t nar.y opportur.lt lea to make extra sales. Kane' and boyo' hab'.'n ar«- radically different In the suataer aaaSOB froa what they are in th« sold weather. They tr.frnfc in outdoor sports and reoren tiT.s. They cultivate a garden ar.d go on trips- all of whieh oalls for special wearing apparel. Clothing Is akin to Jewellry in determining values. Despite all that has been said in regard to thiB matter values in these lines cannot be standardised. There will always be the variation of taste and requirements to determine ohoice. Because of his superior knowledge of local conditions and demands, this will ever be the field in which the olothler in smaller places will find his opportunity to attract and hold hie neighbour customers, whan through practice his reputation for strict honesty and fair dealing has been thoroughly established. Business profits tax abolished The business profits tax has been abolished, but It is not likely this will materially affect the men's wear trade. The income tax on business remains, and this is the tax under which ths majority of retailem were taxed. The business profits tax only applied in crises where the levy under its provisions would be greater than it would be under the income tax, and it is not likely that this year n«my retailers will have any excess profits to show. AIL IMPORTS MUST CARRY COUNTRY'S MARK _ Representations have from time to time been made to the effect that the goods of ons country were heing palmed off on the Canadian public as the goods of another country. Especially have representatives of British business urged that many goods were being sold as British goods whioh either had not seen Great Britain or were merely collected in and forwarded from that country, lot only has the British importation some right to protection from dishonest competition, hut, much more so, the Canadian public have a right to know from whom they are buying. A resolution has, therefore, been moved to provide that all goods Imported Into Canada capable of be Ing morked.stam- ped or branded or labelled without injury shall have indloated on them legibly in English or French the country of origin. This provision will come into force September 1, 1921. * * * Whenever a merohant tells you that advertising does not pay — that he knows, because he tried it once —put it down in your little hook that there is something the matter with his store or hia goods, says the Rational Educational Committee of the Associated Advertising Clubs of the World. Geo. A. Campbell & Co. Tower Building 500 Bcatty Street VANCOUVER. B.C. MANtTACTTRERS MEN'S CLOTHING All Goods .Ma.l i the Premises. Prices based on replacing values Specialists in GUARANTEED INDIGOS AND SOLID WORSTEDS MADE IN B.C. Our Customers Receive Silent Salesman Gratis with Every Order of One-half Gross. . A/fa 8Y USING1) i^p Jti) J*f*KS *■&& v« . -Rapid1 N^imx-T^R^i)KR <wr.5 , .... ■ ,\~,«. >:..!., „ . "^ '-^ - ' -A_ •"A" */.' lktt.lt(: . J - -A ' • / RAPID NEEDLE THREADER 00. 429 Pender Street Vancouver, B.C. 354 THE BRITISH COLUMBIA RETAILER n BIG STOCKS Findlay Bros. RANGES We have been appointed British Columfo .1 Age^.i for t *>» Wwll-known I ne of Stoves. Ranges and Furnaces. The line >i complete, and it unequalled In Canadfl for design and finish AGENTS WANTED m terntorv not »\rt^r ttt»tt1 I Wnte for ILLUSTRATED CATALOGUE an I PRICE LIST. RIGHT PRICES PROMPT DELIVERY MACPHERSON & TEETZEL WHOLESALE HARDWARE AND STOl'ES 1290 Homer Street VANCOUVER, B.C SERVICE AND SAVIN*: iS MiHOfl City, B C Ma/ 27, 1921, Northwestern Mutual Fire Assn., Vancouver. Gentlemen: I have received this mail your cheque covering my premium rtfuntj of $59.19, and take pleasure in thanking you for your unquestion ihle tarvtcei rendered along with such courtesy and consideration th.it be»{oA« ,i mor,ii along with the commercial benefits derived. Wish ng you »uc: ti. Yours vsry respectfully, J. I. RAYNOR. Retail Merchants Underwriters Agency 501 Vancouver Block Vancouver, B. C. 1921 THE BRITISH COLUMBIA RETAILER 355 Explosive Regulations Are Amended. Hardware and sporting gooda merchants throughout Canada will lear with considerable satisfaction thai the Federal regulations governing explosives have been amended in su It manner as to relieve them of ihe necessity of keeping records of ammunition f<>r ,22 cadet rifles and shotgun cartridges. Dealers, however, must continue t" keep records of ammunition for ordinary sporting rifles and cartridges for pistols. Section 8 «»f the regulations which deal' wiili ilus particular matter lias been rescinded ami the following sub* siitutr.l in lieu thereof; "Any person who is authorized t<» have in his possession explosives <>t any class ami f<>r Other than h.s private use .shall keep a record of his receipts <>f all such expl isives, and also nf his sales ami issues, giving particulars «>f tin- person fr<»m whom re- eeived and to whom issued, with the dates of each transsction, together with the quantities ami descriptions of the explosives so transferred ; snd this record shall In' open t<> the inspection at any turn- of inspectors of explosives Dominion or provincial police officers or others deputed by properly constituted authority, pro- vided that such record will not Iks required in respect of the sale or b- sue of manufactured fireworks (Clafs 7, Division *J' or of safety cartridges H'lass <i. Division 11, as set forth o LP.C. 469, dated 1st March. L920, other than these for use in rifles, pistols or revolver^ with a diameter of bore exceeding 0.23 inch calibre." Wire Nails Decline The move-, ment of wire nails i.s reported fairly active with smaller orders, the merchants throughout the country no doubt experiencing a good seasonable demand. Building and construction has been backward, but reports to hand indicate considerable improvement during present month. Jobbers' quotations on wire nails are •s> s.'> base, Building Paper Lower The prices are lowered on some lines of roofing and building paper.-. Plain white is quoted at $1.30 roil, with tarred paper at $1 1**-. I'n pared roofing are unchanged in price, jobbers reporting husiness still confined to small orders, hut are confident that a good season may be looked for. Wrapping paper shows a further decline, kraft being now quoted at 13c Ib. Linseed Oil Advanced Quotations mi linseed oil show considerable in* crease, raw now being quoted 1 to •> barrels, $1.25 gal., and boiled $1.28 gal. Turpentine Prices Firmer—Quo> tations on turpentine are steady at recently advanced figure, some authorities looking for a further advance. Willi light stocks on hand the higher quotations have not restricted sales to any marked extent. Barrel lots. $1.80 gal; 5 gal., $1.95 gal. Floor Wax-— Spring cleaning season has been responsible for brisk movement in floor wax. The n«*w quotations are as follows: Raw, 1 to 5 barrels, .+1.25 gal; boiled. 1 to 5 gals., $1.28 gal. Furniture Polish in demand—Jobbers report increased sales in furniture polish and liquid veneer, with following quotation: Veneer. 4 oz. bottles. $2.40 doz ; 12 oz. bottles, $4,80 doz. 0 'Cedar, 4 oz.. $2.40 doz.; 12 oz., $4.80 doz. NEWS OF THE TRADE. A. S. Xieol has opened a hardware store at Agassi/.. Latimer & Sykes have opened a hardware store at Kerrisdaie, B.C. Mr. Sykes was formerly specialty salesman for McLennan & McFecly and Mr. Latimer, prior to this new venture, had a hardware business on Main Street. Vancouver, B.C. A new hardware store has been opened at Kamloops, known as the Kamloops Hardware. Wm. Har- graves is proprietor. W. A. White has bought out P. Oben, Central Par. Vancouver. Mr. Allan of the firm of Allan, Whyte & Company of Butberglen, Scotland, manufacturers of the'Bl.o Strand" wire rope, is making an extended trip throughout British Columbia. HARDWARE PRICES CURRENT The followmg .ire prices quoted for principal lines of leading wholesale firms. Prices quoted are necessarily subject to market fluctuations. anvils pt*er Wright, M lbs to LS8 lbs., :.:.. ii. , „v..r 139 lbs. w lb AXES >Boy*' Axes.lVi lbs., S13.00 to Slfl.60 doi Doubts bit axes, unhandled, $26.60 to $26.00 dos.;huntera axes, $1400 dos.; single bitted lis,-*, unhandled, HI.OO i<> 110.00 dos BARS ci.nv, fit B0 pat tOO lbs, BELTING Lacs, rsvrhldo sides. $LW lb.; cut, $i v:. lb. BOLTS, CARRIAGE (In full packages). H and smaller up to <; In i>'hk. less a»*M »ff list; over 6*4 In . 10 off list; 7-n; and larger nil lengths, Iomh ue, off ti*< BOLtB, MACHINE* H and smaller up to 4 in lonf, ies« 40/ off list; over Mn., less ir>/ «>rr list; % and \. less t":, «»rr list BOLTS, STOVE Less fire, off It*' BOLTS, TIRE) -Less 80<jl Add 10$ on all bolt* for broken packages, BOARD, BEAVER Per 1,000 t<> 5,000 iset, $:.x oo per 1.000 feet. , BOILERS, RA.NOE 30 gals . 117.50 eaon, BUILDING PAPER Tarred, $i 18 to |3.40 CHURNS, BARRELL—No. 0, $11.00 eaob; ner i"H \eeordlng to quality, Plain, 86c to No, 1, $11.50 each; No, 2, 12.75 each; No. 3, «.;>, 4n per roll. $14.00 each. BUTTS Plated, Ml. antique copper arl.l CLEVIS, MALLEABLE—Per lb.. 22c. dull brassnnlsh 2I"X21... per pair, 38c; CLOTHES LINK. WIRE—-Per doz.: 50 ft., SVixSVt per pair, 18c; 4xVH>-i, per pair, 88c, $4.20; 100ft., $7.Co. HPTTs VVroughl steel, No, 80-1, IVdxSMi. DRILLS -Bit sto k. 40',' off new list; >i •, ,,,,, A0% sA4x3V4 $2 7!» per dos.; t'.x blacksmith ',., In., :12V; off new list. i«."$i,-•! per dos "' " EAVETROUGH—Per 100 feet, Sin.. $9.61; CARPIST PELT 16 OS,, B0 lb., $4.30 roll. 10 In., $18.29; 12 in., $13.10. CATCHES CUPBOARD—Old topper and FILES—Great Western, 50/5% off list; dull brass finish, $1.40 per dos. Imperial, B0/69* off list. CHAIN Coll B electric weld,3-16, $80.60 HINGES—Per doz. pairs—Heavy strap, 4 i,or loo lbs • K $10.60 per 100 lbs.;6*18, $16.60 Inch, $2.40; 61nch, $8.00; (i Inch, $3.25; 8 inch, bar 100 IbS.'; V $H 60 per 100 lbs.; ft, $18.00 J4.40. H\. [q« '{j, CORRUGATED TEE—Per dozen pairs— CHAIN—Logging, 6-16x14, $8.3B ea h; %x I inch $185; ti inch, $.''.35; S Inch, $5.15; 12 11 |4 oo each. "ich, $12 15. CHOPPERS POOD -Universal. No, 0, $2.21 HORSE SHOES—Iron, Nos. 0 to 1, $11.oo each' Universal. NO, I, $8.79 each; Universal, per 100 lbs.; iron. Nos. 2 and larger, $10>.75 v., '•> $8 88 each; Universal, No. 8, $4.59 pe* 100 lbs. Mfltv Homs No 66, $2.30 each; Home, No. IKi ... SAP. COMMON-Per 100 lbs— 65, $2.75 each, 6 lbs. and over, $20.39; 3, 4 and 5 lbs., SSfl.37. 356 THE BRITISH COLUMBIA RETAILER KNOB3, KIM DOOR- Japanned, $4.06 per doz lamp CHIMNEYS \. per case 8 dos., $] 75 per dos.; A, per dos., $2-00; B. pei ease ii dos. $i 96 per do?. ; B, per doz. y: so LANTERNS -Short or long globe, plain, $10.51' dos : Japanned, $19.00 doa LAWN MOWERS Trojan, 12 lnch,$7.75; 14 inch. $8.26; 16 inch $s 75: Model K. 1 blades. 14 Inch. $1170. 16 inch. $11.25 -v inch. $13.00; Model C, » blades 14 Inch, $12.30; 18 Inch, $11.00: is Inch, $13.50; Bine Bird BB. I blades, 11 inch. $14.25; 18 inch. $15 00; 18 inch. $15.."," MATTOCKS Pick, $14.00 per dos ; Cutter, }i t 00 per dos nails. WIRE Paee, $5 35 f.o b V im ver: Cut, base. $1.60 tab. Vancouver NETTING, POULTRY—Per roll 3x12. $2 10; 2x24. $115: 2x3$, $4.80; 2x60 $115; Ixll. $4 60; lx.21. Ss 10; 1x36, $11 1*5 NUTS- l',,r 100 lbs advan e over llsi Square, small lot*. $3 a.": square, case Iota, $5.06: hexagon, small lots. $3.30; hexai n, case lots, *•* 80 PICK 3 Claj'. 6-7 lbs . $12 7:. pel d ■ LINK tak I gal. $1 10 each; ', gal $4 56 per dos ; k gal . $3 33 p.-r dog PLASTER OF PARIS 13 $0 pi i ' • Iba RIVETS AND BURRS- Black i i I tgc Ssckages, lees 22'.', oft list, coppei rivets, No. 8, 45c ]>,,r Ib ; assorted copper rivets ind buns. No 8, ■"•» to •%. 45c per !l> . assorted coppered rivets and burrs. No 8, 45c per lb . copper burrs. No - 70 ; < opperi d bui •k No 3, 10c pi - ROPE sisal B\ 5B British man 19 .c; pure manila. base -"■• s.wvs.B'.vk Happy Medium, $16 d<>z . lance tooth, $22 35 per .b-z Idea $20 00 \ er dos . Pi lm ,, Ropi ; per doz. SCREWS- Bright rial head. •'■'■■ bright round head, 50- , ofl lis! flat. 5n-!ic, off h--t . b: BJW off list SCREWS, JET 35c off Um SCREWS, CAP ■ :.'■■■ ofl list 8HOVELS AND SPAD.1S Old 0 $!t75 p.-r do/.. Jones •■! Bulldog, $17 doz IRON, BAND Pei 100 lbs I . tl h $4 1>4 inch, tc 00; i Inch, $( ■<• 1K".\. ll.\i K SHEET Pel 100 lbs 10 gauge $7.25; 14 gauge, 17.60; 13 20 gauge, ?>. ." 26 gauge, ** 83 IrtON, UALVA.NlZED SHEET Pei 101 lbs M gauge, American or English $1 11; 14 gauge, $3.65; 18 and SO gauge, $8 H Si >n>i'S Per «Ioe MraM>«, No 4. I.. ■•■ .'.,, 6, $16.00; No I $..100 N,. to, 123.10 .Ml above m black ftnmii HOLDER 4x*%, ..<•"• Iota I0"%< s»>t lb.; lean 84< i er U> SPIKES, PRESSED Per 100 Iba \ ll j'.< 5> , :.• !•, |.« :," •-, inch, fI I STAPLES Galvanised fence, $t,Ss pel Iba In fiU kegs; galvanised t -• - * * * *f > neti 110 50 pei 100 iba In full kegs ta* 'KS Carpel I N ->u nea list '!'. " 'is I! irvest W 5 >>ff nr« but \\ IRE, B UlBED Pol roll « polnl r-altl*. 3d rod H 36 I ii ilnl nog IB rod !•' i u IRE, PI..\1S. Q \i.v \Nl7.ED Pei I i lbs No I $7 30 No 12 $: 50 \\ IRE ii ,v \ Per 100 lbs No 11 (fl 10 \',. 11, $7 :• No 12 17 16 WRINGERS iXwncwtlr $11.44) tun due > ittsa ii 190 ' pei doi i len $311> \ i d n Sunlight, $7»* 30 par ,b>* \ K.tll J '; gallon * gallon '■» gallon . | , . ■ .■',,, Ens gall ■ l •» galkm I ■ i . | i iN H win 11; t» • p PAINTS Martin lenour, i in 1 gal ram '•' V . ,. '.' , ■ , , . ISBBSBSBBBBBSBBg W \i m \»"ni\'i:s iv t i. y. ut tj H"\ I to. $11 • -1 . 1 'I PAINTS ASD OILS " . R II at-tfi* Martin . .: ill >n g lk»n Set tour C 0 Ltd 1 1 i > 1 i... 1-16 p 1$ • • ■• < ordinal lied ., . galkii . 1 • , . Urdinarj :.» R ■ ■ '* gallon INI i b $1 M i ■ V | '. •• - M • Pox, Ofl pei • g illon 4; •■ : 1 IV * •n i !Jl,.r» • I u n i TheMartin-Senour Co., Limited MANUFACTURERS OF High-Grade Paints and Varnishes British Columbia Factory; 1505 Powell Street, Vancouver Phone High 422 Deal With Our Advertisers: They Make This Official Publication Poiilbli at 12.00 i Vsai mWM^iii^^WNJWA'MWr^^ 1!)21 THE BRITISH COLUMBIA RETAILER 351 From Credit to Cash A Good Letter That Was Used by a Merchant to Announce Change From Credit to Cash Basis It is to the Point and Does Not Hurt the Most Touchy of Credit Customers EVEN the most confirmed ot statistical fiends would hesitate if he were asked to form some reasonably correct estimate of the amount of money outstanding on the books of merchants in the three Western province Fur instance, in your town, at a rough guess how much is owing to the retailers of the place? Multiply that by the hundreds of towns in Manitoba, Alberta and Saskatchewan and you have the basis of a nice little calculation. Is it necessary? Is it vase'' Why should the retailer have all the worry and expense of carrying these untold sum In these expect, and might work all right if I had unlimited capital but if I were fixed thst wsy I would not be in this busines This change in my business has been considered carefully for some time. Jobbers and manufacturers have cut down on our credit and are pressing strenuously through the banks for their money so that if I am to continue in business I must follow their example. I wish to thank those who, in the past have been cash customers or who have paid each month or when requested to do so, nor have I any quarrel with customers who took more liberal terms. That is in the past and this letter deals with the immediate future. Under this new policy my customers will benefit because I shall be under less expense, I shall have no bad debts to allow for and I shall have my capital free to work with. Trusting that I shall continue to merit your patronage, I am, Yours very truly, h .a \ are L S ea 01 CI entitle vear' e competition cash buyers to the very lowest prices and should not be required to pay the losses incident to a credit bu ini A merchant with anything from 15.000 to 125,000 on his books must find it impossible to Carry on a Store as it should be carried on with his mind filled with anxiety as to how he is going to finance when his capital is tied up in book del tS. He cannot carry the assortment he would like to stock. He is always under the disagree- lunnine' customers for overdue WHEN TO BUY A certain individual, anxious to make his fortune on Wall Street, was advised by a veteran of that noted district never to go into a broker's office to buy when there was a crowd of purchasers about, but, on the contrary, it was suggested to him that the time to buy was when there were but few buyers to be seen. I need scarcely say that this might apply very well at the present time to purchasers of shoes and leather! Both I certainly believe can be bought lower to-day than possibly in a few months from now. Time will tell.—I. /. Brcithaupt. Bolt necessity accounts. >f A merchant pa heavily WHY SALESMEN FAIL We can read plenty of stories about success, but it isn't often we get "straight dope" on failure. C. S. Burnham, of Northrup, King & Co., Minneapolis, dug up the history of 207 retail salesmen who failed, and made public the reasons why. Here they are: Thirty per cent, lost out because of a "lack of ng thought t" changing over to a cash industry"—or, in plain American, laziness. undergone a sudden conversion during They didn't take the trouble to learn the stock for what accommodation > thai t'lie longer he carries the burden his customers tlie more he is out of are seeing the logic of this argument and Of them who have given nothing more lie can get of financin pocket, Retailer-. even those than a pas basis have the past months They have realized that working thoroughly, where every item was located, what the for a big turnover is a losing proposition when the main selling points of each line were, the uses of turnover is represented by thousands oi dollars on each article, its price, and its history. They went the wrong side of the ledger, through the day with a minimum of effort, and The public will accept credit as long as it is ob- seemed concerned only in seeing that they didn't serve tainable without much difficulty. It is up to the any more than their share of customers. merchant to play for ('ash at the same time making Sixteen per cent, didn't make good because they it worth while for Ins trade to pay that way. Thus, "failed to follow instructions." he can finance his business; he can buy to advantage Instead of carrying out the rules and suggestions and take his discounts instead of paying for overdue for selling given them by experienced managers, accommodation The onlv safe way of doing cash business is to educate the public to the advantage of paying cash, but is cases where it is desirable to make a change quickly the following letter mav offer ideas to merchants who intend trying out the cash plan. In the event of a merchant wishing to retain thirty-day accounts it would be necessary to change the first paragraph of the letter to meet the particular case. TO MV CUSTOMERS On and after all accounts at this store will be due the first of each month and if not paid by the 10th of the month further credit will be refused. This will apply to ALL my customers and I trust no one will embarrass me by asking favors that I cannot grant. During my y*«rs in business here it has been for cibly impressed upon me that a merchant cannot buy on from 10 to 30 davs* credit and sell on from 10 to 30 months time, it they preferred to follow their own ideas. "Lack of tact and courtesy" was responsible for the downfall of 12 per cent, of the failures. They learned too late that when a merchant spends money on advertising, window displays, an attractive store and a good stock of merchandise, he cannot afford a salesman who .drives his customers out of his store with a grouch and a "take-it-or-leave-it" attitude. Eight per cent, were duds because of "lack of stick-to-it-iveness," and a similar number because they didn't have "confidence-holding qualities." The others lost out for miscellaneous reasons which need not be numerated. The Idea occurs to us that the entire 207 might have been grouped under two headings: lazy and "ornery."—Ex. 58 THE BRITISH COLUMBIA RETAILER ]'; j That New Mysterious Factor in Food Science Discovers That Thousands Suffer From Lnck of One Vital Element. A certain mysterious element la food called vitamine! Science has established that the store of energy and even health itself depend upon it. Without it, no matter how much food we eat, we are slowly starving the vital tissues upon which we must rely for our strength How can we get enough of this vitamine—so essential to the health of every individual? The richest source of this life giving vitamine, it has been discovered, is -YEAST! Already thousands arc eating F.ci- schmann's Yeast as an addition to their every day diet. Eaten regu larly—as any food must be eaten to be effective -Fleischmann's Yeas*, assures results really wonderful. Many physicians and hospital* are using it for the minor ailment* of lowered vitality. It stimulate* the aopetitc, helps digestion, gradually eliminates necessity for the use of ■axatives. You have on your shelve*, the arti de which is supplying thi* vitamine so essential to health Tin* article ll Fleischmann's Yca*t Tic up your store with the large and ever -increasing demand which i* he Ing created In Fleischmann's Yea*: you carry a food producet which involves you in a small outlay of capital, gives you a percentage of profit as high as any article you carry. Have your customers place standing crdcrs with you for their daily supply of Fleischmann's Yeast. FLEISCHMANN'S YEAST THE FLEISCHMANN COMPANY 1166 BURRARD STREET VANCOUVER, B.C. !I21 FEE BRITISH COLUMBIA RETAILER 359 ^ BAKERY, CONFECTIONERY and CATERING SECTION of Sbe British Columbia i IRetailer i •su..-iBM^.aiarww****wi-»i>*wi"*mimw»^^ A Window For Your Approval jnntv-mwawina w; Red is one of the primary colors that ; robably attracts more attention than any other. The fact that this color attract! attention means that you can use it lor that particular purpose ifl your show window. Therefore, we arc suggesting it as an attention getter anil also in connection with it wt arc carrying OUI mother good telling idea, suggesting that your particular bread ir. O K and has removed the approval" of al! users. We have introduced a big. bright spot 01 red In the window by the use of an imitation red seal which can be cut out i i heavy map board which can be procured in bright-red color On this can e [amtcd cither in white or if. i*old the Otters 0 K enclosed (!i a nariow indc. 'Ink. will make an excellent imitation of a seal, especially if you suspend from the lower edge of the seal two wide ribbons nude out of bright-red crepe paper. This seal can be fastened in the center cf any background which you have and a sign should be stretched across the top reading "Seal of Approval." The letters used on this sign should also be of bright red. W e arc also suggesting the use of show cards at cither side of the window near the front and on each show card should be fastened seals cut out of red cardboard with wide ribbon draped from the bottom. The lettering on one card can read: "A Bread Approved by Every User." while the wording on the other card reads: "A Bread for Your Approval.'' The lettering on the show cards should be in red—thus carrying out a very consistent color scheme of red in the window that is sure to attract attention and after the attention has been attracted, the signs ind the idea back of the window carry a definite message that drives home the idea of the quality of your bread. *S2*\ ^A*vw C4+& UrdtU, & c^x foAjLf~t s\ylA^*^yr^tysy\jCy "FASHIONS" IN BAKED GOODS An Attention Getter Fashions change. "Variety is the spice of life" and demand for our different varieties alter over a period of years. During the last three years French pastry has been the popular article of demand. We always had ability to make it, and knew what it was, but it took the period of good times to develop it into a fad, the fad starting mostly in high-priced restaurants and specialty shops. We don't know what the next development will be in the tine of special demand, nor are we organized to be the dictators of fashion in our own line of endeavor. In this we differ from most trades. The trades of clothing and adornment set fashions and mold public opinion. The baking business is not at all arbitrary, but rather servile to the uninspired demands of a public that thinks perfunctorily and slowly about our wares. Now it is not impossible in theory for the baking trade to get positive in setting fashions and molding public demand. ■ ),.o THE BRITISH COLUMBIA RKTAILKR The Bakers' Favorite GOVERNMENT BRAND ream of the West TLOUR THE HEDLEY SHAW MILUNG COMPANY, LIMITED MEDICINE HAT, ALBERTA Phone Seymour 2245 Affiliated with MAPLE LEAF MILLING CO., LIMITED Vancouver Office: 510 Hiwiimfs Street West. I Your Cakes' Reputation MAKES YOUR REPUTATION Your business flourishes or fails nn the reputation of your cakes, Their tastmess is largely depended on the uniform qualih of the shortening th. fatty nchness trial goes Into them, i,t I llmi it i) MADE IN CANADA The uniform Btnoothtic**** with \\h i'i thr !i!i\'T>. tli*' riilu <il amount nee _^^^_^^^_ all fal Bftvi h time and money, The richness of Bakcra1 Cottolene ninkfj* ti iii-ee*«wtr*i to u**-' only 12 ounces to Rot rcnttlti equal to those obtained with 16 otiueen of other shortenings Perhaps you have never "gotten around" to trying Bakers' Cottolene? Let us ship you a trial order. Prices on request, ESSlE2 FAIRBANKC0WPANYi MONTREAL M22'COTTOLENE Packed in Tierces, Half Btmli, Tubs and Pails. ^\mi^&.-.~^^*i-m*mtmmw*^^ i^wvt THE BRITISH COLUMBIA RETAILER 361 APRICOTINES For Aprieotines, line some cup-shaped pans about 2% inches in diameter and 1 inch deep with sweet short paste. Sprinkle a few cake crumbs in tlie bottom and on top of these place half a preserved apricot. Now pipe a pyramid of marshmal- low by dipping in warm apricot jelly, finish by sprinkling on top a little chopped pistachio nut or chopped brown almonds. A very good substitute for the usual marshmallow is prepared by adding a little incited gelatine to some freshly beaten meringue. This will be found quite satisfactory for use in thcsi- and other similar (•nods. RYE BREAD ROLLS Take any stiff rye bread dough with half wheat flour and divide into small pieces about l'-j to 2 ounces each. Cleave round and mold into small loaves, the shape of rye bread. Prove iu cloth. Hake on the hearth of the oven in steam. HONEY COOKIES Bring to a boil 0 pounds Havana Honey, 1 pounds of brown BUgar, |l*jj quarts nf milk, and 1 pound of lard. Let COOl, and add :!; pint of egg yolks, 2 ounces of fme ground ammonia, 1 ounce of soda, and 12 pounds of flour. Flavor with cin namon and add some coarse chopped almonds. Cut out with a plain cutter, place V2 almond on each, and bake on flour dusted tins in medium oven.' JELLY ROLL Rub well 1 pound of granulated sugar, 1 pint of eggs, \i ounce of soda, add a little vanilla, 1 pint of milk, 1 pound and 2 ounces of flour and y2 ounce of cream of tartar. Cut and then dust with powdered sugar. BANANA TARTS For banana tarts take a single layer cake, one scaled at 10 to 12 ounces from a nice lavcr cake mixture; slice in two and cut some nice firm bananas lengthwise and place on half the layer; use two bananas to each layer. Brush over the bananas with a fairly heavy syrup and spread over a thin layer of cream. Place the other half layer on top and spread a little cream around the sides; dip in roasted flaked almonds. Put a good layer of cream on top and pipe on a neat border;- place half a banana, divided lengthwise, on top, with a cherry and angelica. Brush over the banana with strong syrup. (This prevents the banana from going dark). KIRKLAIND & ROSE IMPORTERS AND MANUFACTURER'S AGENTS Bakers' and Confectioners' Supplies AGENTS FOR Mil KHTOCK \ I ur s-; r.-. ed Milk la Po*a l< r Form DIAMALT * Pur i M ill Exira I for Baki ;•• CHOCOLATE fof i i '.:'•■• ■ ' nerj and i 'al ■ Work, ESSENCES i laroi !npj, ilnrniti it I !olors. Ess ntl il Oils, e PAI-fH (iOOI)S . til H • •'". '..(' < M its, I harlotte Russe Cui i a) .• Ornaments, ou 130 Water Street Kami fai! red by CANADIAN MILK PRODUCT'S LTD. Toronto, ' 'aaada, Manufactured by THE AMERICAN DIAMALT CO., i !'ii Innatl, (ihio, Manufactured by THE COWAN CO. LTD.. Toronto, :ana-ta. Manufactured by W. J. BUSH & CO. LTD., London, Eng., ,m i Montreal, Canada Manufactured by M \nsku . hint. CATTY & CO. LTD, London, Eng., and Montreal, Canada. VANCOUVER, B.C. Almond's Limited VANCOUVER. B. C IMPORTERS OF Bakers and Confectioners* Machinery and Supplies TICKETS AND LABELS MADE BY SPECIALISTS. A specialist, In any calling, Is one equipped to produce results promptly, satisfactorily and economically. This Is where our plant differs from the average printing office. We cany in stock many tons of colored card heads for Immediate use. At one operation, with our modern specialty machinery, we print tickets In two colors on front of ticket and on the back; number each lie) ft the same or consecutively and perforate sheet both ways: or wa can print your tickets and re-wind Into rolls to suit, each ticket numbered consecutively and correctly. We make bread labels In two colors for the price of printing one color, in quantities, and put up Into rolls of 5.000. We make the tickets for the B C.E. Ry. by the millions; for the North Vancouver Ferries; for the Government Amusement Tax, also up In the millions, and all kinds of theatre tickets. May we not be of service to you. NICHOLSON, LTD. Phone Bayvlew 353 2092 2nd AVENUE WEST VANCOUVER, B. C. Deal With Our Advertisers: They Make This Official Publication Possible at $2.00 a Year. ;362 THE BRITISH COLUMBIA RETAILER •lllll.. WILSON BROTHERS Established 1890 Our Motto is "SERVICE" We cannot offer to sell you goods cheaper than any other firm is in a po»;tion to do, but we CAN give actual facts to prove that it is ECONOMY to deal with us Sf&to WILSON BROTHERS. VICTORIA. B.C. '.«».«,»•♦ «•*•»««., nvgr-js SrtAHROCK Wfo mi" emMkLVj-a\ sTamOSuST ^s^t*u CII[W[HY!alPl;BUTTfR $^ ******gfji'*ggg*j**g*tjr SHAMROCK BRAND Stands for the Highest Grade Butter It is our endeavour to maintain the II i^lnst .Standard, and you can safely RECOM- MEND this brand to vour customers, i Reliability goes with SHAMROCK BRAND P. Burns & Company, Limited VANCOUVER CALOAKY EDMONTON « EFFICIENCY Brand Heavy Rubber Footwear Brown and White. HIP, STORM KING and KNEE BOOTS THREE, FOUR and SIX EYELET LUMBERMEN'S WE ALSO CARRY A LAROE STOCK OF "MALTESE CROSS" BRAND BOOTS LUMBERMEN S -AND LIGHT RUBBERS. Send Your Rush Order, to Us. Gutta Pereha & Rubber, Ltd. 626 BEATTY STREET, VANCOUVER. m YATES STREET. VICTORIA. PARAGON VICTORY FLOUR MILLS _****coovtP *c^ SELECTED HARD SPRING WHEAT FLOUR FAMILY PATENT Victory Flour Mills, Limited 806 BEACH AVENUE VANCOUVER, B.C. Phones: Seymour 3242 3243 -3244 Demand for Corn Flakes Follows Popular Taste The favorite in flavor, form and texture is Post Toasties Keep well stocked, since there will be many more calls for Post Toasties this year than ever before. Sure Profit—Guaranteed Sale Canadian Postum Cereal Co., Ltd., Windsor, Ontario, Canada |!fl h IS'' ■ • - . % , Brookfi I MrookfirlS wtoButterga BUTTER \. WHAT IT MEANS TO YOUR CUSTOMER B etter tales. R egul.ir trade. 0 nginul flavor. 0 pen display. K ecu attraction, F reah product. 1 ndisputable quality, E conomic package, L ending brand. Dollars in results WHAT MORE COULD ANV DEALER WISH FOR Swift Canadian Company, Limited Vancouver New Westminster Victoria Nelson Calgary Edmonton SUPPLY YOUR CUSTOMERS win i « APEX" SOAP FLAKE Guaranteed 100% Pure Especially Suitable for use in all Types of Washing Machines SOLD BY THE POUND IN BULK NO WASTE Price: $4.75 per case—25 lbs. THE ROYAL CROWN SOAPS, LTD. VANCOUVER, B.C.
Newspapers
Vancouver (B.C.)
British_Columbia_Retailer_1921_06
English
Vancouver : University of British Columbia Library
Vancouver : Progress Publishing Co., Ltd.
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BC Historical Newspapers
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The British Columbia Retailer
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