Canada’s opportunity to expand the use of Canadian wood in the Chinese market Lee, Charles
This report evaluates the market potential of China being a major trading partner of Canada’s wood products industry. Canada’s reliance on the US market has proved to be unpromising and alternate customers are crucial in staying competitive on a global level. China has emerged as a wood products powerhouse in recent years due to its economic dominance combined with increased capital investments and other demand drivers. The fibre supply shortage in China has consistently been a problem and is an opportunity for Canada to permeate the market. Canada’s relation with China has strengthened in the past few years due to educational and marketing campaigns on qualities of wood and wood-frame construction aimed at China. Results show that Canadian wood exports to China have showed progress but Canada needs to continue its marketing efforts to establish a long-term Chinese demand.
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