UBC Undergraduate Research

Tracking corporate community investment through outcome-based key performance indicators : an analysis and database of outcome-based KPIs Chappel, Maeve


Over recent decades organizations worldwide in the private, public and government sectors have been researching and building strategic processes to measure and track the impacts of their Corporate Community Investments (CCIs). This research paper investigates and compares different outcome-based models and provides a consolidation of leading global examples of the preferred methods of measuring CCI impact. The specific research question investigated in this report is: How have outcome-based measurement models been used and researched to date, and specifically how have outcome-based Key Performance Indicators (KPIs) been used and integrated into Corporate Community Investment? In addressing this research question I collected a consolidation of the leading global examples of CCI projects, which used outcome-based measurement models, to better understand the application of outcome-based KPIs. I have also created a database of different examples of outcome-based KPIs in five different impact subgroups, including: environmental, health, disaster risk prevention, training/education, and human rights. Methods used in this report include both an extensive academic and grey literature review and case study evaluations. Through this research I am able to make several conclusions: first, that when it comes to measuring impact of corporate community investment, outcome-based KPIs are both the most effective and comprehensive; second, that there is a growing trend of corporations who are using outcome based measurement models to track their community investments, due to their efficiency; and third, that there is a lot of written work and analysis on this topic but not a lot of consistency in presentation style, as it applies to language and layout, which may confuse those looking to implement outcome-based models. It is my recommendation, for organizations looking to monitor the performance of their community investment ventures, that outcome-based measurement models are implemented – with specific emphasis upon logic models and outcome-based KPIs. For further information on these topics I would recommend also consulting these specific references: (Corporate Citizenship, 2014) (Parmenter, 2010) (United Way, 1996) (Penna R. M., 2011) (W. K. Kellogg Foundation, 2006) (Weston, Sept, & Naylor, 2011).

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Attribution-NonCommercial-NoDerivs 2.5 Canada

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