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The Taste of Home : Cultural Food Availability, Well Being, and Consumer Activity

University of British Columbia. UBC Wellbeing; UBC Food Hub; University of British Columbia. Campus and Community Planning

Previous research suggests the benefits of personal cultural foods and effects of food-attitudes on personal well-being and mental health. Hence, this study aims to help inform food distribution on campus to support students and other UBC members of all backgrounds. We investigated with the focus on what effects does both in and out-culture food availability in an imagined grocery store have on well-being and consumer activity? Data was obtained through a Qualtrics survey where participants imagine a grocery store under one of three conditions: (1) in-culture: personal cultural foods available, (2) no-in-culture: personal cultural foods not available, and (3) out-culture: personal not available despite a diverse range of out-culture foods. Participants then report their corresponding mood (shortened PANAS), sense of belonging and welcomeness, and likelihood to purchase and revisit. We obtained 118 valid responses collected from UBC students (M= 21.3 years) who were recruited in classes, on Instagram, and on UBC Life Building. We performed descriptive statistical analyses, ANOVA and post-hoc Tukey tests for each dependent measure. We found that the in-culture condition had the highest ratings across all measures, while the no-in-culture and out-culture conditions had similarly lower ratings across all measures, thus partially supporting our hypotheses. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

Report

eng

2023-09-07

Attribution-NonCommercial-NoDerivatives 4.0 International

http://hdl.handle.net/2429/85835

Unreviewed

http://creativecommons.org/licenses/by-nc-nd/4.0/