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Influence of Disclosure vs. Reminder Nudges on Food Purchase Behaviour

University of British Columbia. UBC Wellbeing; UBC Food Hub; University of British Columbia. Campus and Community Planning

The use of visual nudges has shown to be an effective way to address the intention-action gap. Specifically, memory-based interventions using retrieval cues have demonstrated to be more effective at nudging people’s behaviour than perceptual-based interventions that disclose information requiring conscious interpretation (Luo et al. 2022). However, when exploring the influences of these nudges towards food specific purchases, literature primarily suggests that use of disclosures has a positive impact on purchase behaviour. Little to minimal information is available on the effectiveness of memory-based nudges in relation to food related purchase behaviour, especially when compared with disclosure nudges. Thus, we address this gap by performing a comparative analysis of the influences of reminder and disclosure nudges on food purchase behaviour, within a real-life experimental setting. We hypothesise that both visual nudges, i.e. reminders and disclosures will increase food related purchases and that reminders will be more effective than disclosures at nudging food purchases. Our results provide evidence for both visual nudges improving food purchase behaviour, with disclosures being more effective than reminders. These findings can be used to create more effective marketing and promotional materials to boost sales, more specifically within the context of food products. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

Report

eng

2023-09-07

Attribution-NonCommercial-NoDerivatives 4.0 International

http://hdl.handle.net/2429/85834

Unreviewed

http://creativecommons.org/licenses/by-nc-nd/4.0/