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UBC Undergraduate Research

Marketing Plan for Interactive Sustainability Centre Report Sahai, Aayush; Ranas, Alissa; Chen, Annie; Hoy, Bradley; Araki-Young, Michael; Yee, Terence

Abstract

First being formed in 1999, AMS Sustainability is the current leader in campus sustainability at the University of British Columbia. Focusing on working with different companies and initiatives to create a more sustainable future. AMS Sustainability wants to create a long-term culture change in the student body. The AMS Interactive Sustainability Centre (ISC) was created to help AMS Sustainability achieve its overarching goal of creating a net-zero student society. As there was no physical location for AMS sustainability-related clubs to collaborate on campus, the ISC was born. The main feature of the ISC is its private meeting room space, supported by a television dashboard showing sustainability metrics for the AMS Nest and additional information for the Sustainability Project Fund (SPF). Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

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Rights

Attribution-NonCommercial-NoDerivatives 4.0 International