UBC Undergraduate Research

Effectiveness of Educational Poster to Increase Student Engagement in CAP 2030 Sun, Yuxin; Little, Katie; Hu, Yanki; Guo, Yinan; Shi, Yijin


Our research aims to explore whether visualization tools such as educational posters increase student engagement in Climate Action Plan 2030 or not. 66 participants were recruited and were randomly assigned into three conditions: poster, text, and control condition. Participants in the poster and text groups were asked to view either posters or texts related to food waste and then surveyed. In contrast, participants in the control condition were only asked to do a survey. Contrary to our hypothesis, we found that the visualization of information did not increase participants' engagement in climate change actions. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

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