Open Collections

The Fast And The Frugal (Fashion) : Literacy on the Impact of Sustainable Consumerism

University of British Columbia. Institute for Resources, Environment and Sustainability; University of British Columbia. UBC Botanical Garden and Centre for Plant Research; University of British Columbia. Campus and Community Planning

In collaboration with the Social Ecological Economic Development Studies (SEEDS) program at the University of British Columbia, this research project examined the factors that contributed to increased self-perceived climate literacy in students in an attempt to investigate the relationship between their self-perceived literacy of sustainable consumerism and their communication of those ideas. A sample of UBC undergraduates was measured on their personal sustainability practices, familiarity with sustainability as a norm in Canada, sources of information, actual literacy on sustainable clothing consumption, number of conversations held by them around these topics, and self-perceived literacy through a survey that was administered online. Results from a multiple regression analysis revealed that actual literacy and rated importance of sustainability in Canada negatively predicted self-perceived literacy, while personal sustainability and the number of critically selected sources positively predicted it. There was a small-to-medium correlation between self-perceived literacy and the number of conversations on sustainable clothing consumption, suggesting that people’s perception of their own knowledge is related to their willingness to translate intention into action. The practical implications of these findings stem from identifying a gap between perceived and actual literacy, which can inform future educational interventions. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

Report

eng

2020-08-12

Attribution-NonCommercial-NoDerivatives 4.0 International

http://hdl.handle.net/2429/75444

Unreviewed

http://creativecommons.org/licenses/by-nc-nd/4.0/