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Impact of Signages on Water Fountain Usage

University of British Columbia. Campus and Community Planning

Promoting the use of water fountains has a significant impact on environmental sustainability, and appropriate wayfinding signages are crucial to easier access to water fountains. This experiment was conducted on individuals in UBC through naturalistic observation and examined whether the installation of wayfinding signages and campaign posters influence people’s usage of water fountains on the lower floor of the UBC AMS Student Nest. We hypothesize that the signages and posters will both individually increase the utilization of the water fountain, as well as when installed together. This study has three conditions: (1) neither signages nor posters were installed, (2) only signages were installed, and (3) both signages and posters were installed. We also randomly surveyed 100 participants to investigate their preference and perception of the water fountain. We conducted multiple chi-square tests and found a significant difference comparing the signages condition and the signages and posters condition, and low recognition of the wayfinding signages. While individual installations of the wayfinding signages or the posters did not lead to a significant increase in the usage of the water fountain, the usage increased when the two were combined. Implications and recommendations for future studies are also discussed in detail to enhance the impact of wayfinding signages and posters. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

Report

eng

2019-12-17

Attribution-NonCommercial-NoDerivatives 4.0 International

http://hdl.handle.net/2429/72813

Unreviewed

http://creativecommons.org/licenses/by-nc-nd/4.0/