Open Collections

Choice Paralysis on Donation

University of British Columbia. Sustainability Office; University of British Columbia. Botanical Garden and Centre for Plant Research

Previous studies have discovered that in a decision making process with a large number of options can result in choice paralysis. Our current study seeks to investigate the relationship between the number of choices and its effect on people’s motivation towards donating to climate change mitigation actions. This experiment consists of three conditions with varying number of options of one, three, and six choices, to find the effect of choices on motivation to donate to a hypothetical $100 towards various climate change actions by measuring the amount of money donated. Results showed that the number of options do influence people’s motivation towards donating. A significant difference was observed while comparing the condition with three donation options to the condition with one option as well as the condition with six options. Our results show that including 3 options might be the optimal amount for people to make decisions on donation. However, results need to be replicated with further experimental designs involving in-person questionnaire and interviews. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

Report

eng

2019-12-17

Attribution-NonCommercial-NoDerivatives 4.0 International

http://hdl.handle.net/2429/72810

Unreviewed

http://creativecommons.org/licenses/by-nc-nd/4.0/