UBC Undergraduate Research

It’s a sign : The impact of signage on water fountain usage at UBC De La Cruz, Pauline (Grace); Golovko, Maria; Lee, Rachel; Leung, Calista

Abstract

In collaboration with the SEEDS (Social Ecological Economic Development Studies) program at the University of British Columbia (UBC), this research project investigated whether water fountain signage installed by UBC SEEDs would generate a significant increased rate of water fountain usage in the Life Building at UBC. Two studies were conducted where study 1 consisted of a total of 985 observed patrons using the water fountains in the Life Building (LIFE) and Irving K. Barber Learning Center (IKB) and study 2 had a total of 50 participants complete an opinion survey. Study 1 consisted of four conditions in a between-subjects pretest-post-test design and Study 2 consisted of surveying individuals in regard to how the signage could further be improved. After signage installation and conclusion of data collecting, the multiple statistical analyses revealed that water fountain usage had not increased significantly. According to the feedback from the surveys, 48% of participants suggested to make the sign larger, 32% suggested to make it more colourful, 14% suggested to change the location and 6% suggested to add more signs. The practical implications of our findings stem from the need to improve signage and provides a review of signage design and placement. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

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Attribution-NonCommercial-NoDerivatives 4.0 International

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