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UBC Undergraduate Research

The Influence of Approach and Avoidant Emotion on Pro-environmental Action Guo, Jiahan; Huang, Xinran; Liu, Anqi; Qi, Xinbo; Zhao, Guangyuan


Prior researches have found that emotions and subsequent behaviours are closely bonded. Following that, in the context of global warming, this study examines how approach-oriented emotions (e.g. happiness) and avoidant emotions (e.g. sadness) influence the preference of energy, choice of diet and willingness to recycle. Thus, we have two conditions (i.e. happy and sad) in the study and each condition is asked to complete a survey regarding the pro-environmental behaviors. The result reveals that happiness makes people more likely to recycle and sadness has the opposite effect. However, no results are found in the willingness to use green energy and plant-based diet. This result contributes to the previous finding and give a dimensional perspective on how to analysis the effect of emotions on global warming actions. Limitations and implication are also discussed. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

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