UBC Undergraduate Research

Targeted Health Promotions Through the Use of Digital Media : Final Report Rodriguez-Correa, Aaron; Weinberg, Nitai; Palmer, Lauren; Sampson, Connor; Qader, Aziza Abdul


Currently, the University of British Columbia (UBC) Recreation (Rec) department is looking to improve the accessibility and usability of their website in order to increase engagement from UBC students. As well, they wish to increase participation in physical activity and fitness programs on campus by having a strong digital media presence. It is theorized that by making the website more engaging, it will ultimately increase fitness program participation on campus. The purpose of this study is to explore the literature to gain more insight on methods using digital media that have previously been successful in increasing student engagement in physical activity. Through finding effective methods, comparisons are made to see what UBC Rec is currently doing well, and what recommendations can be made in improving aspects that are not yet working in favour of reaching said goals. A survey including questions varying from current physical activity participation to awareness and use of the UBC Rec website was distributed to various demographics within the UBC community to gain an idea of how much the website is already being used, and where people are getting their information from currently. Once the findings were observed, it was determined that the majority of the participants do not use the website as their primary source of information for recreation programs on campus. The majority also agreed that if the website were to be improved and more advertised on campus, that the likelihood of them using the website would be greater. The majority of the participants were physically active, and the majority did not participate in physical activity on campus. With this information, the goal of this study is to provide justified recommendations to the UBC Rec website editors in improving the accessibility, design, and usability of the website by students and members of the UBC Community. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

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