UBC Undergraduate Research

Targeted Health Promotion Content Analysis : Final Report Barnes, Silas; Baron, Gil; Fraser, Connor; Cool, Krystel Jade; Jestin, Ashley


Objective: To analyze the University of British Columbia’s (UBC) boot-camp webpage in order to determine how it can be improved such that it encourages higher rates of participation by students at the University of British Columbia. Study Design: This project recruited undergraduate students (n = 23) to navigate and experience the University of British Columbia’s boot-camp webpage and subsequently answer online survey questions regarding ease of navigability, level of credibility, flow, colour scheme, feelings of sociability, desire to enroll, and visual design appeal. Survey responses were answered using a Likert scale and analyzed via the UBC’s Qualtrics survey software where they were given a score out of 5 with 3 considered as a 0 value (neutral). Survey responses were categorized into four thematic categories: navigability and accessibility, website design and content, credibility and informativity, and provided services. Results: Of the 23 responses, 54.5% said the website was moderately easy to navigate, 13.6% found it moderately difficult, and 31.9% found the website to be neither easy nor difficult to navigate. The first thematic category: navigability and accessibility (3.49) was scored slightly above neutral while the language accessibility and appropriateness elicited the greatest response from participants (4.21). Website design and content (3.43) was also slightly above neutral with participants stating that feelings of social connectivity and warmth regarding the websites layout was rated the lowest aspect of this category (2.88). Provided services (3.43) was statistically the same as website design. Participants indicated that the website catered mainly to beginners (3.96), less so to intermediate (3.42), and the least to advanced practitioners (2.92). Credibility and informativity (3.88) was viewed as the strength of the website. The participants agree that the instructors appeared both qualified and knowledgeable (4.00) and friendly and socially inviting (4.21). Conclusion: In order to increase student participation by improving the boot-camp webpage, UBC needs to make improvements to navigability, color scheme and visual layout, facilitate social connectivity and warmth through their webpage, and modify the webpage to cater more to advanced practitioners. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

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