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UBC Undergraduate Research

Move UBC Post-Campaign Evaluation Wong, Eunice; Varady, Heather; Ackerman, Lindsey; Willms, Maya


Purpose - The purpose of this research project was to develop an evaluation tool that can be used in future years to measure participant’s experiences and involvement of Move UBC events. The University of British Columbia (UBC) students, faculty, and community members spend large periods of time sitting, which can have adverse health consequences. Move UBC aims to reduce sedentary time through opportunities to be physically active while on campus throughout the month of February. Methods - To evaluate the Move UBC campaign, an online survey was developed using Qualtrics and was comprised of 20 likert-type questions based on Morgan et al.’s (2016) four factors of evaluation: participant responsiveness, quality, adaptation, and fidelity. The survey collected demographic information and perceptions of the Move UBC campaign from 10 students who had previously attended an event. The results were analyzed using a positivity scale and cross tabulation. Results and Discussion - This study found the Move UBC campaign was well received by students in terms of participant responsiveness, quality, and fidelity. Participants enjoyed the convenience in terms of location and time of the events, as well as the level of engagement the instructors provided. Move UBC participants felt they were more active because of the event they attended. Program adaptation scored the lowest on Morgan et al.’s (2016) factors. Some participants felt the events were not suitable for all levels of physical ability and the instructors did not accommodate for this variability through program adaptations. We also found that the Move UBC events targeted an already active population, instead of less active individuals. Future Recommendations - Based on our project findings, we developed 3 recommendations for future Move UBC campaigns to implement. Because Move UBC aims to increase physical activity of the entire campus population, future years should (1) target a less active population through leisure activities and educational advertising. In order to target a different audience, we recommend using advertising that briefly educates students on the benefits of physical activity. The types of events should focus more on fun, enjoyable activities. These changes will not only educate participants that physical activity does not need to be rigorous, but it also allows for a variety of physical abilities to engage in the campaign. We also recommend (2) the instructors should incorporate modifications into events to increase inclusivity of the program for all ability levels. This could involve changing materials, the environment, or types of activities performed so all levels of physical abilities are able to participate. Finally, Move UBC should (3) maintain a similar schedule (times and locations), as participants found the events to be convenient. Future Move UBC campaigns may also want to consider hosting events in additional months other than February. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

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