UBC Undergraduate Research

Move UBC Campaign Evaluation Uy, Kyle; Anthony, Matthew; Mifflin, Kyle; Standish, Ian; Gatchalian, Brandon


This project involved data collection and analysis of the Move UBC physical activity initiative at the University of British Columbia campus occurring each February. We began by looking into prior literature on the topic of student health and wellbeing on university campuses, trying to better understand our target population for the Move UBC initiative. Through this research we discovered that students require adequate physical stimulation, as well as mental health support to successfully complete university. We then conducted a survey of undergraduate and graduate students at UBC to ascertain their engagement with, and knowledge of the initiative. The survey returned results indicating low student awareness of Move UBC in both undergraduate and graduate populations, along with low engagement in the events offered by the minority population that was aware of the initiative. Graduate students were found to have an even higher level of unawareness compared to their undergraduate counterparts. Survey respondents indicated that event timing, and lack of appeal of event options were two leading deterrent factors in their lack of desire or ability to attend Move UBC events. We propose that the Move UBC organizers look to improve their target audience awareness and engagement with the campus community through three recommendations: 1) Aggressively use social media and in-class announcements to promote events, 2) Spread event info to graduate student societies and email lists, 3) Refocus event timing structure, along with streamlining event offerings. Through these changes we believe that Move UBC can not only provide a greater, more long-lasting impact on the undergraduate and graduate student populations at UBC, but on the university community as a whole. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

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