UBC Undergraduate Research

Sprouts Menu Development, Recipe Testing and Evaluation Burger, Emma; Lahaye, Stéphane; Graham, Jennie; Williamson, Mylo; Su, Suzanna; Hou, Emily


The demand for sustainable and nutritious food has seen a dramatic increase over the last decade; however, the majority of food options on the UBC campus do not support these changes in an affordable way. Sprouts cafe is motivated to improve this issue by offering cheaper food options and creating awareness around the importance of supporting sustainability. Our FNH 473 group helped Sprouts design menu items that will delight customers’ taste buds while promoting Sprouts’ core values on food system sustainability. Project Objectives: 1) To increase by 25%, Sprouts’ profit - indicated by Square data, representing an increase in the UBC community’s perception that locally-sourced, healthy food can be affordable, within 1 year of opening (short-term). 2) To increase by 25%, the number of purchases at Sprouts - indicated by Square data, representing an increase in the motivation of the UBC community towards supporting local and sustainable foods, within 2 years of opening (medium-term). 3) To increase by 25%, the baseline of Sprouts customers that are aware of the importance of supporting sustainable food systems, by evaluating opinions from key informant interviews, within 6 months of opening (short-term). Evaluation Plan: ● Square data is an analytic software that can generate quantitative reports of dish being sold at Sprouts. Those reports will be looked at and compared monthly. ● Stakeholders Interviews, Surveys & focus groups will be used to collect qualitative data to assess the success and future directions, if needed, of the program. ● Profit monitoring and evaluation provide quantitative data assessing the economical sustainability of Sprouts. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

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