UBC Undergraduate Research

Interlocking the success of Flipside & the Pit : a strategy prepared for AMS UBC Cai, Alexander; Camerin, Gianluca; Chang, Cherry; Chen, Jack; Zhao, Cindy


“To provide the university community with valuable services they want, while maintaining a profit.” This report was commissioned to help AMS increase revenues and reduce costs while maintaining their sustainable strategy in giving back to both the student community and environment. Specifically, this report provides an in depth analysis for The Pit and Flipside, and recommendations which surround understanding the customer base, and utilizing synergies between the two restaurants to build sustainable growth. A number of key issues and opportunities have been identified to overcome the challenges identified. In short we are going to answering the following questions: 1. What/where are we? 2. Where are we going? 3. How do we get there? Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

Item Media

Item Citations and Data


Attribution-NonCommercial-NoDerivatives 4.0 International