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A strategy prepared for the UBC Alma Mater Society Wang, Matthew; Yuan, Peter; Job, Sarah; So, Sarah
Abstract
We set out to develop a strategic assessment for how to enhance the AMS Palate business venture. This necessarily required primary research. Our approach to this research was focused on unpacking exactly what had inhibited the incumbent Palate’s success. Our motivation for approaching initial research this way was to uncover any critical steps we could avoid making moving forward. This was to the aim of not inadvertently duplicating any of Palate’s core weaknesses then consequently its lackluster performance. We endeavored to get to the root of the problem. Our strategy is to build upon the AMS’s value proposition of being for the students, by the students. We contend that our proposal for a new business venture incorporates all aspects of a successful AMS establishment. Specifically, we highlight our emphasis on offering value for money in addition to a fun and interactive guest experience, two items identified as important to students. We hope to address poor traffic through the generation of new branding that will appeal to and attract the student body. To prevent low throughput, we propose a streamlined menu that is reflective of a majority of the student body’s dietary preferences. We believe that by being mindful of the student body through every phase of actualizing this project, we will accomplish launching a successful business, and enhancing the AMS’s overall portfolio. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”
Item Metadata
Title |
A strategy prepared for the UBC Alma Mater Society
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Creator | |
Contributor | |
Date Issued |
2017-04-11
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Description |
We set out to develop a strategic assessment for how to enhance the AMS Palate business
venture. This necessarily required primary research. Our approach to this research was focused
on unpacking exactly what had inhibited the incumbent Palate’s success. Our motivation for
approaching initial research this way was to uncover any critical steps we could avoid making
moving forward. This was to the aim of not inadvertently duplicating any of Palate’s core
weaknesses then consequently its lackluster performance. We endeavored to get to the root of
the problem.
Our strategy is to build upon the AMS’s value proposition of being for the students, by the
students. We contend that our proposal for a new business venture incorporates all aspects of a
successful AMS establishment. Specifically, we highlight our emphasis on offering value for
money in addition to a fun and interactive guest experience, two items identified as important to
students. We hope to address poor traffic through the generation of new branding that will appeal
to and attract the student body. To prevent low throughput, we propose a streamlined menu that
is reflective of a majority of the student body’s dietary preferences. We believe that by being
mindful of the student body through every phase of actualizing this project, we will accomplish
launching a successful business, and enhancing the AMS’s overall portfolio. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”
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Genre | |
Type | |
Language |
eng
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Series | |
Date Available |
2017-10-10
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Provider |
Vancouver : University of British Columbia Library
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Rights |
Attribution-NonCommercial-NoDerivatives 4.0 International
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DOI |
10.14288/1.0356616
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URI | |
Affiliation | |
Campus | |
Peer Review Status |
Unreviewed
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Scholarly Level |
Undergraduate
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Rights URI | |
Aggregated Source Repository |
DSpace
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Item Media
Item Citations and Data
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International