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Main Mall Safety : An Evaluation of the Traffic Warning Sign Colors

University of British Columbia. Campus and Community Planning

The purpose of this study was to evaluate the effectiveness of current bicycle traffic signs (BTS) implemented to encourage safe behavior between different modal-users on Main Mall at The University of British Columbia. The study sought to examine how different colors on traffic warning signs influence people’s interpretation of speed. It was hypothesized that colors with socially constructed meanings of precaution and attention to detail such as yellow and red respectively will yield more accurate interpretations of speed in regards to traffic warning signs. A structured survey comprising a fictitious scenario with color manipulated traffic warning signs measured interpretation of speed at which a fictitious character will ride his/her bicycle after encountering the sign. A numerical trend emerged demonstrating red, relative to green, complied lower perceptions of speed than the control, though not statistically significant. The results infer recommendations to UBC regarding how to elicit more precaution on Main Mall through established operations. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

Report

eng

2017-03-27

Attribution-NonCommercial-NoDerivatives 4.0 International

http://hdl.handle.net/2429/61011

UBCV

Undergraduate

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