UBC Undergraduate Research

AMS Nest Food Signage Alleyn, Daniel; Choi, Sean; Girard, Corbin; Petznick, Sarah; Vieira, Jillian; Zou, Edwin


We conducted a review of literature and of industry standards and, a survey of AMS Nest customers regarding current food signage. The literature review determined that while signage is important, too much signage may become a problem for customers and that colours and online access to information may complement existing signage. Since the AMS Sustainability Office and SEEDS are interested in improving signage to include nutritional, sustainability and allergen information, surveys of AMS food outlets’ customers were conducted for a total of 233 respondents. Two-thirds of respondents were interested in enhanced food signage in the AMS Nest. The most popular food characteristics for improving signage were identified as locally sourced, low-salt and low-sugar content. We recommend expanding signage with respect to these characteristics and offer suggestions of icons and color coding used in the industry for Uppercase, one of the AMS Nest’s food outlets. We suggest that online food information as provided by Starbucks and Tim Hortons could be used as a model for the AMS Nest food vendors. QR codes are another option that the AMS may like to utilize in future updates to food signage. This technology will allow customers to easily access additional online information using their smartphones and learn about the allergens, ingredients, dietary considerations, and nutritional information regarding the products offered without unnecessary hassle. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

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