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UBC Foods & fair trade : social media content plan

University of British Columbia. Campus and Community Planning

UBC Food Services is responsible for the provision of food services in the majority of UBC’s cafeterias, residence dining halls, as well as providing catering services and running the upscale Sage Bistro. UBC Food Services has been an instrumental partner in UBC’s certification as a Fair Trade Campus. The designation from Fair Trade Canada requires the campus to commit to providing a certain number of fair trade choices across campus. Recently, UBC Food Services paired with UBC Social Economic Ecological Development Studies (SEEDS) and students from Dr. Alfred Hermida’s ‘Decoding Social Media’ course to generate a social media approach to promote fair trade products across the UBC campus. This approach had to suit the limited financial and human resources available at UBC Food Services, while providing the organization with high-value social media content. Initial objectives for the project involved suggestions for improving UBC Food Services’ social media presence and impact, increasing student awareness and understanding of fair trade options on campus, and creating a simple, transferable fair trade social media toolkit. The following document seeks to meet these goals. The first section, entitled “Social Media Strategies”, provides recommendations specifically tailored to the needs of UBC Food Services on social media. It articulates ways in which the organization can improve the impact of their Twitter account, @UBCFoods, establish a useful presence on Facebook, and potentially become engaged with Instagram as well. In the second section, a schedule of social media content is provided. The content plan includes sample content for all three relevant platforms, targeted at less than 10 hours of social media time available per week. It is our sincere hope that this document will be of assistance to UBC Food Services in the future. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

Text

University of British Columbia. COMM 486; UBC Social Ecological Economic Development Studies (SEEDS) Student Report

Vancouver : University of British Columbia Library

10.14288/1.0224504

Business, Sauder School of

Unreviewed

http://creativecommons.org/licenses/by-nc-nd/2.5/ca/