UBC Undergraduate Research

Expanding the UBC Farm Market Bailey, Jade; Chow, Amanda; Ho, Florence; Lee, Nicole; Rodrigues, Sara; Tsui, Anthony; Yu, Eva


This report will address the social, environmental, and economical feasibility of expanding the UBC Farm Market (FM) in order to account for its increasing consumer demand. Community-Based Action Research (CBAR) provides the foundation for our research, and it is from this foundation that we, Group 7 of the 2007 UBC Food Security Project, have explored the following factors of FM expansion: the type and quality of products that represent consumer demand; the desirability among BC vendors to join the FM; the logistics of insurance, table fees, and parking space; and the overall feasibility of expanding this popular 'niche'1 market. Primary methods of data collection include surveys, interviews, and secondary research. Data is then used to make the following key recommendations: that current information on parking and insurance be further pursued; that future surveys include more vendors; and that the FM consider the Market Layout Plan and Vendor Application which are offered in this report. We have concluded our research by stating that FM expansion is feasible from a slow starting pace (i.e., with the addition of one or two vendors during it first year) and with the continued support of its community-wide stakeholders. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

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