UBC Undergraduate Research

Expanding the UBC Farm Market Bishop, Breanna; Drescher, Alana; Jung, Stephanie; Lee, Jason; Liu, Winnie (Wan-Ju); Snow, Diana; Wedemire, Courtney


Currently, costs at the UBC Farm exceed revenues with the deficit being met with grant money deeming the Farm unsustainable. To amend this, the UBC Farm is exploring the option of expanding the current Farm Market to a larger multi-vendor market. This option could generate additional income for the farm and help meet consumer demand. After conversing with representatives, creating and analyzing surveys for stakeholders, examining relevant policies, and investigating research papers from previous years, it was realized that there is an ample consumer base to encourage the expansion of the UBC Farm Market provided the market expand their product selection to include other products with a preference for those locally grown. The vendors who were surveyed indicated that they could provide the desired products, but many have difficulty overcoming barriers such as time constraints and labour requirements. Addressing these issues would likely increase vendor participation, and in turn, increase market popularity and consumer traffic. With time and consistent effort, the UBC Farm Market can aid in turning the UBC Farm into a sustainable and viable project at UBC. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

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