UBC Undergraduate Research

Educating the UBC Food Services workers : UBC Local Food Cookoff Bliem, Sabrina; Chung, Alita; Ho, Shuk Yee Ida; Lee, Maggie; O’Neill, Catherine; Steuuenberg, Lizanne; Yiu, Amy


As part of the global food system, the sustainability of the food system at the University of British Columbia campus has been called into question. The UBC Food System Project (UBCFSP) was launched in 2001 in order to assess and improve the sustainability of the UBC food system. In order to aid the movement toward re-localization of the food system on campus, Agricultural Sciences 450 (AGSC 450) students were invited to research various scenarios; the current paper outlines the scenario assigned to Group 9 of the AGSC 450 spring 2005 class. This scenario (#3) involves the design of a campaign to educate UBC food workers on the benefits of buying and selling local foods on campus; in order to narrow the scope of our campaign, we chose to target only those food workers employed through UBC Food Services. This campaign is to be implemented by the AGSC 450 2006 class, and involves two components: the dissemination of a pamphlet to food service workers, and the launching of a “UBC Local Food Cook-off”. This paper includes a discussion of the problem definition, a review of the Vision Statement devised by previous AGSC 450 students, a discussion of the various components of the educational campaign—including a description of the assigned subsystem, a review of the Buy BC Campaign, the campaign goal, the design of the campaign, the steps required for its implementation, and a proposed budget—and various recommendations for key groups, in this case the AGSC 450 2006 class and UBC Food Services. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

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