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An investigation into the UBC Pharmaceutical Sciences Impact Media Wall and possible alternatives

University of British Columbia. Campus and Community Planning

On September 18, 2012, the Pharmaceutical Sciences Building unveiled an Impact Media Wall (IMW) portraying pharmacy's contribution to healthcare in the form of an exhibit called "The Story of Medicines" (SOM). Since its implementation, the IMW has encountered high operational and maintenance costs, namely the constant replacement of projector bulbs and excessive power consumption. Other problems posed by the current media wall include uneven light distribution, restrictive back-end proprietary software, and limitations in display content. Using a triple bottom line analysis, the current IMW installed by NGX Interactive was assessed along with a proposed alternative using Christie MicroTiles, a video display system produced by Christie Digital, an industry leader in digital signage. The investigation on the comparison of these two products is evaluated based on economic, environmental, and social impacts. Data and sources for an analytic investigation was obtained mainly through manufacturers' websites and datasheets, a group of UBC graduate students conducting an ongoing life cycle analysis on the current media wall, and primary data in the form of an unbiased survey. While Christie MicroTiles require a large up-front cost of implementation from an economic standpoint, the overall e ectiveness of the microtile system addresses many of the current issues and presents many unique features, such as touch-screen interactivity. Furthermore, the microtile alternative has appreciably lower recurring annual costs, which would help o set the initial capital costs of the installation. Due to the absence of replaceable consumable parts like bulbs, the operational costs and the total cost of ownership (TCO) is minimized, providing a viable alternative in the long term. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

Text

University of British Columbia. APSC 261; UBC Social Ecological Economic Development Studies (SEEDS) Student Report

Vancouver : University of British Columbia Library

10.14288/1.0108808

Applied Science, Faculty of

Unreviewed

http://creativecommons.org/licenses/by-nc-nd/2.5/ca/