UBC Undergraduate Research

An investigation into the Pharmaceutical Sciences Media Wall Al-Digs, Abdullah; Komiya, Joe; Wou, Kieren; Chan, Jeffrey


The purpose of this investigation was to research alternative technologies that can be used as a replacement for the current Pharmaceutical Sciences Media Wall. The Media Wall is part of the exhibit, “The Story Medicines”, in the UBC Pharmacy building and is used to display pharmaceutical information. There are four main problems associated with the current media wall. There is high maintenance costs associated with bulb replacements each year. The spacing of the rear throw projectors causes an uneven light distribution which creates large shadows on the screen. The projectors consume a large amount of power to operate and due the software being proprietary; there are problems with updating software and flexibility in displaying content. A preliminary analysis was performed on four different technologies, one of being the current setup. This includes projectors, LCD, LED, and MicroTile screens; it was found that MicroTiles would be the most reasonable in the long run due to its low maintenance costs. It also provides flexibility in the design of a media wall. After performing a triple bottom line analysis, the effects of MicroTiles on a social aspect was mostly beneficial as it would solve the issues regarding the shadows in between screens and the use of proprietary software. On the other hand, MicroTiles were not the best economic choice due to the very expensive capital cost. Savings could only be made from the reduced maintenance cost. MicroTiles were the environmental choice as they do not include materials such as mercury, phosphorus, or toxic coolants; thus; they comply with the Restriction of Hazardous Substances (RoHS) Directive. MicroTiles consist of a solid metal housing and removable internal components that are 80% recyclable and 90% recoverable. After evaluating the triple bottom line, Christie MicroTile is recommended for use. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

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