UBC Undergraduate Research

Desirability of re-localization Steele, Kimberly; Beck, Matt; Ho, Ada; Yeh, Tiffany; Lee, Garven; Chu, Luke; Nimmo, Jeff

Abstract

The University of British Columbia Food Systems Project has been developed to increase the sustainability of the UBC food system. One of the main objectives of this project is the re-localization of the food system. Therefore, our task in 2005 was to develop a survey that determines 1) whether or not, and to what extent, the University of British Columbia’s population is willing to buy local foods and 2) if a high interest is indicated to purchase local foods, whether or not the UBC’s population is willing to pay more for it. This is an important aspect of determining how to proceed with re-localization of the food system. A draft survey was developed from sample questions provided by previous AgSci 450 and Sauder School of Business students as well as discussions within our group. The original survey was submitted to the 2005 AgSci 450 class for suggestions and completion. Based on their responses, the questionnaire was revised again and used to survey a small sample population across campus and again the AgSci 450 class. Often the answers received from the AgSci 450 class were slightly different from the small sample population across campus. This enforced the importance of testing the draft survey on a small sample of the perspective population when developing a quality survey. The results were then used to further evaluate the questionnaire and develop suggestions for the 2006 AgSci 450 class. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

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