UBC Undergraduate Research

Incorporating UBC Farm items into campus food provider menus Kabool, Adrianna; Duong, Celia; Lo, Cherice; Wei, Denise; Chen, Gen; Spec, Kelly; Boks, Stacey


The UBC Food System Project seeks to increase sustainability of the UBC food system. Specifically, our task in helping reach that goal was to propose mechanisms aimed at incorporating UBC Farm produce into a campus Alma Mater Society (AMS) food outlet, Bernoulli’s Bagels. In considering implementation of such mechanisms, AMS produce procurement and volume requirements were examined. UBC Farm produce availability and price as well as consumer support were also evaluated in assessing the feasibility of incorporating UBC Farm produce into the existing menu at Bernoulli’s Bagels. Subsequently, we proposed a seasonal, Rosemary Butternut Squash Bagel special, which would run from September 17th, 2007 to October 12th, 2007 thereby encompassing a time of maximum sales volume for this food outlet. The ingredients for this special were chosen for their relative abundance and availability during this time from the UBC Farm. Our consumer support survey indicated that consumers would be more willing to purchase such a bagel special if ingredients were locally and sustainably produced by UBC Farm, highlighting the necessity for promotional and educational materials to be developed around this topic. Therefore, we developed a marketing strategy to educate staff and consumers about the existence and practices of UBC Farm, as well as the importance of sustainability and eating locally, organically produced food. Our strategy consisted of a promotional poster, an educational pamphlet for consumers and a frequently asked question sheet to aid staff in delivering this message. As many more seasonal specials and promotional opportunities exist that would enhance the overall sustainability of the UBC food system, we also developed an extensive list of recommendations for our future colleagues. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

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