UBC Undergraduate Research

Education, awareness, and re-localization Vititpong, Isabel; Primea, Shawna; Poon, Winnie; McLennan, Abby; Ireland, Shawna; Leung, Emily; Ding, Junyan; Brown, Courtenay


The loss of control over our food system has progressed steadily over the last few decades as people have become increasingly psychologically and physically distanced from their food. One answer to this predicament is the re-localization of the food system, which is the concept of buying food grown or produced as close to your home as possible. The principal problem is that consumers and food providers lack awareness to support local food producers. Thus, there is a need to increase the education and awareness regarding the benefits of local food systems. Our working team has prepared an educational campaign in association with the AMS Food and Beverage Department in an effort to increase the awareness of the benefits of re-localization on the UBC campus. As part of this campaign, we have created an educational pamphlet and a resource binder, which will directly target AMS Food and Beverage staff and indirectly target UBC food consumers. Our ultimate goal is to increase interest in the sustainable food movement; especially among food workers in the hope of encouraging them to participate and take a personal stand to spread awareness. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

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