UBC Undergraduate Research

Increasing education, awareness, and participation in sustainable food systems Chen, Jiawen; Hanna, Amy; Labow, Ilana; Lam, Timothy; Puddicombe, Brock; Tham, Lisa Yuet-Mei; Yaung, Joyce


Our AGSC 450 group has created a food component for the 2007 UBC Sustainability Fair. We followed the guidelines created by the UBC Food System Project (UBCFSP) with the intention of helping UBC continue transitioning towards a more sustainable food system. Recognizing the connection between the UBCFSP and the greater global food system, we focused our energies in two specific directions. One aspect we focused on was marketing the food component of the fair. We selected a slogan, logo, pins, poster, created a pamphlet, mascot, an ad for the AMS Insider, and encourage all the volunteers to wear “uniforms”. Our other focus was on the content of the fair which includes on and off-campus food organizations working and/or promoting sustainable practices, entertainers, how-to workshops, prepared foods by Vancouver chefs using local, sustainably grown products, and more. Acknowledging the problems of our current global and local food systems, we recognize the important role increasing awareness and education can play in the everyday food consumer’s life. Embracing UBC as a microcosm of the world, the UBC Sustainability Fair is a means to achieving UBCFSP on-campus goals on a larger scale. We feel that the 7 guiding principles of the UBCFSP’s Vision Statement for a Sustainable UBC Food System appropriately represent our individual perspectives towards achieving a sustainable food system. With all this said, including a few recommendations regarding the amount of energy that should be directed towards marketing the fair, we are quite excited about our results. After much brainstorming, dialogue, and research, our group has prepared what we believe to be a fun, educational, and experiential food component for the 2007 UBC Sustainability Fair. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

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