UBC Undergraduate Research

Eat thoughtfully, think sustainability : a campaign proposal to increase education and awareness of UBC sustainable food system Chau, Janet Kit Wing; Cortes, Diana Carolina; Grewal, Pamendar; Lai, Sandra; Panayotof-Schaan, Luba; Tam, Sheena Ngar Yee; Yang, Kai-Chen Denise


Worldwide consumption is well beyond ecological means. The University of British Columbia as a microcosm provides a good ground for exploration and study. With this in mind, UBC’s Food System Project (UBCFSP) is a promising project that aims to increase awareness and educate the UBC community of the benefits of making food systems more sustainable. We created part of an educational campaign aimed towards promoting food system sustainability at UBC and the lower mainland through the Sustainability Fair. We propose the use of a booth combining various facets of sustainability utilizing Apples as the main attractive, a booth with local vendors, a calendar and a website that we have designed. A study of the effectiveness of the calendar was conducted and we recommend the same be done for the website next year. Costing for the campaign was also conducted keeping in mind the financial constraints of the fair and trying to make it sustainable for future years. Further recommendations are included for the AGSC 450 teaching team, the AGSC 450 2008 class. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

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