UBC Undergraduate Research

Exploring ways to lighten AMS Food and Beverage Department's ecological footprint : Blue Chip Cookies Han, Peishan; Higgins, Chris; Hill, Jennifer; Hobin, Lindsay; Holmes, Emma; Hong, Christina; Hsieh, Annie; Hsu, Declan

Abstract

Globally, the over consumption of animal products, unsustainable farming practices, and excessive transportation and packaging have resulted in a food system that has an immensely detrimental effect on the environment and that cannot be sustained. The University of British Columbia started the Food System Project, an ongoing collaborative research project involving several key stakeholders, in order to make their own food system more sustainable and to create a food system model that will positively influence the global food system. This paper specifically looks at reducing the ecological footprint of the Alma Matter Society's Food and Beverage Department outlet, Blue Chip Cookies through the creation of a lower footprint menu item. Primary research in the form of a survey and taste test as well as secondary sources in the form of literature review s were utilized for this study. To tackle this issue, our group created a vegan breakfast bar that incorporates local British Columbia produce. Based on a taste test, survey and cost analysis we determined that our breakfast bar would be well received by Blue Chip Cookies customers. In order to increase awareness of the new product and educate people about the importance of reducing their ecological footprint, a marketing strategy and informative pamphlets were created. We also did market research and found that the product was more likely to appeal to the general public if it was advertised as a low ecological footprint product, rather than vegan. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

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Attribution-NonCommercial-NoDerivs 2.5 Canada

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