UBC Undergraduate Research

Increasing community engagement and connectivity : the UBC Farm and Wesbrook Place Brenman, Eliza


This paper answers the question: what can the UBC Farm do to increase the connections between itself and Wesbrook Place? The paper utilizes demographic information, surveys, and research into what other organizations are currently doing in order to answer this question. As a starting place, this paper recommends that the UBC Farm increase its communication with its surrounding neighbours so that the general public knows about the range of current programming offered by the Farm. Including increasing the quantity and quality of communication with the public, this paper offers the following recommendations to the UBC Farm: • Communicate effectively with residents and current users, including - Connecting with local newsletters and websites - Contacting the local businesses of Wesbrook Village - Investing in better signage - and creating a physical presence in Wesbrook Place through demonstration gardens • Create community appropriate programming, and • Invite residents in - New Farm Centre: including dedicated community space (ex: playground) - Advertising that the Farm is open to the public: seasons and hours of operation. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

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