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UBC Theses and Dissertations

A model for individual choice in a social context Reimer, William Charles


In this paper a model for choice making behavior is developed. It includes two independent variables; the relevance of a stimulus and the openness of channels, and one dependent variable; the liklihood of an act occurring along a channel. The model is presented in a set-theoretical format with appropriate representational conditions for measurement. Two examples are given for the model. One is the application of the model to the choice making behavior of high school students and the latter is its application to verbal interaction in a small group. The latter example is used for a test of the model, and it consequently includes the necessary operationalizations and measures for this test. The results indicate some support for the structure proposed and when the predictions are compared with an alternative model there seems to be little difference in accuracy. Suggestions are then made for future research which may be made on the model.

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