- Library Home /
- Search Collections /
- Open Collections /
- Browse Collections /
- UBC Theses and Dissertations /
- Development and testing of a field instrument for research...
Open Collections
UBC Theses and Dissertations
UBC Theses and Dissertations
Development and testing of a field instrument for research into the study of attitudes and preferences involved in the purchase of homes Sim, Ah Ba
Abstract
The object of the thesis was to develop a field instrument for the determination of aesthetic tastes and preferences among various social groups. The instrument has been developed for use in research on attitudes and preferences involved in the purchase of homes. The instrument was constructed as a visual attitude scale, consisting of three house photographs graduated along a social class continuum to represent the lower, middle, and upper scale categories; and will be developed on the assumption that people can consistently discriminate among house photographs on the basis of perceived social class of occupant families. The three house photographs were derived from a rating process in the field which used 60 respondents to rate a set of 30 carefully selected house photographs among three social class categories. The house photographs associated most with each of the three categories were selected to represent each social stratum in the visual attitude scale. Use of the visual attitude scale in conjunction with the Semantic Differential and open-end questions was proposed as a means to determine differences in aesthetic tastes and preferences and, also, other attitudes involved in the decision making process to buy a home. The actual utility and validity of the field instrument cannot be established here, but must be the object of further research. The study did reveal, however, a high degree of consistency of ratings by respondents from different social class backgrounds and, therefore, provided face validation for the assumptions underlying the construction of the field instrument.
Item Metadata
Title |
Development and testing of a field instrument for research into the study of attitudes and preferences involved in the purchase of homes
|
Creator | |
Publisher |
University of British Columbia
|
Date Issued |
1968
|
Description |
The object of the thesis was to develop a field
instrument for the determination of aesthetic tastes and
preferences among various social groups. The instrument has
been developed for use in research on attitudes and preferences
involved in the purchase of homes. The instrument was
constructed as a visual attitude scale, consisting of three
house photographs graduated along a social class continuum to
represent the lower, middle, and upper scale categories; and
will be developed on the assumption that people can consistently discriminate among house photographs on the basis of
perceived social class of occupant families.
The three house photographs were derived from a rating
process in the field which used 60 respondents to rate a set
of 30 carefully selected house photographs among three social
class categories. The house photographs associated most with
each of the three categories were selected to represent each
social stratum in the visual attitude scale. Use of the
visual attitude scale in conjunction with the Semantic
Differential and open-end questions was proposed as a means
to determine differences in aesthetic tastes and preferences
and, also, other attitudes involved in the decision making
process to buy a home. The actual utility and validity of
the field instrument cannot be established here, but must be the object of further research. The study did reveal,
however, a high degree of consistency of ratings by respondents
from different social class backgrounds and, therefore,
provided face validation for the assumptions underlying the
construction of the field instrument.
|
Genre | |
Type | |
Language |
eng
|
Date Available |
2012-03-28
|
Provider |
Vancouver : University of British Columbia Library
|
Rights |
For non-commercial purposes only, such as research, private study and education. Additional conditions apply, see Terms of Use https://open.library.ubc.ca/terms_of_use.
|
DOI |
10.14288/1.0102456
|
URI | |
Degree | |
Program | |
Affiliation | |
Degree Grantor |
University of British Columbia
|
Campus | |
Scholarly Level |
Graduate
|
Aggregated Source Repository |
DSpace
|
Item Media
Item Citations and Data
Rights
For non-commercial purposes only, such as research, private study and education. Additional conditions apply, see Terms of Use https://open.library.ubc.ca/terms_of_use.