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UBC Theses and Dissertations
Consuming men : shaving, masculinities, and the competition of identity at the fin de siècle Bengry, Justin Dean
Abstract
Fin-de-siecle England was marked by myriad tensions, both domestic and imperial. At home, gender constructions and assumptions were destabilized as women forced the re-evaluation of traditional spheres of experience. For both men and women identities could not merely be assumed. The pursuit of manliness, for instance, required industry and competence. Men had to prove their manliness, implicitly acknowledging the constructed nature of masculine identities. Fragmentation-not only of empire but also of assumptions regarding gender and sexuality further contributed to anxieties regarding normative conceptions of masculinity. And increased consumerism even threatened the boundaries.between public and private, male and female space. Society appeared to be in a state of transformation, and in response to these complex and often inconsistent pressures, various masculine identities proliferated. Consumerism, however, offered solutions as well. It is through consumerism and product marketing, this paper argues, that additional masculine identities were constructed which contributed to the ongoing power of hegemonic masculinity in a period otherwise marked by change. Advertising for shaving products represented performances of masculinity which offered either validation of existing identities or new models for emulation. Despite contemporary invocations of a crisis, this paper further argues that historians' evaluations of hegemonic masculinity have been too uncritical of the fin-de-siecle "crisis of masculinity." Hegemonic masculinity was, through the incorporation of a plurality of identities responding to the perceived proliferation of inconsistent and contradictory threats, maintaining stability and power, even in a time of insecurities and flux.
Item Metadata
Title |
Consuming men : shaving, masculinities, and the competition of identity at the fin de siècle
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Creator | |
Publisher |
University of British Columbia
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Date Issued |
2003
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Description |
Fin-de-siecle England was marked by myriad tensions, both domestic and
imperial. At home, gender constructions and assumptions were destabilized as women
forced the re-evaluation of traditional spheres of experience. For both men and women
identities could not merely be assumed. The pursuit of manliness, for instance, required
industry and competence. Men had to prove their manliness, implicitly acknowledging
the constructed nature of masculine identities. Fragmentation-not only of empire but also
of assumptions regarding gender and sexuality further contributed to anxieties regarding
normative conceptions of masculinity. And increased consumerism even threatened the
boundaries.between public and private, male and female space.
Society appeared to be in a state of transformation, and in response to these
complex and often inconsistent pressures, various masculine identities proliferated.
Consumerism, however, offered solutions as well. It is through consumerism and product
marketing, this paper argues, that additional masculine identities were constructed which
contributed to the ongoing power of hegemonic masculinity in a period otherwise marked
by change. Advertising for shaving products represented performances of masculinity
which offered either validation of existing identities or new models for emulation.
Despite contemporary invocations of a crisis, this paper further argues that historians'
evaluations of hegemonic masculinity have been too uncritical of the fin-de-siecle "crisis
of masculinity." Hegemonic masculinity was, through the incorporation of a plurality of
identities responding to the perceived proliferation of inconsistent and contradictory
threats, maintaining stability and power, even in a time of insecurities and flux.
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Extent |
3438661 bytes
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Genre | |
Type | |
File Format |
application/pdf
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Language |
eng
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Date Available |
2009-11-03
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Provider |
Vancouver : University of British Columbia Library
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Rights |
For non-commercial purposes only, such as research, private study and education. Additional conditions apply, see Terms of Use https://open.library.ubc.ca/terms_of_use.
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DOI |
10.14288/1.0099709
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URI | |
Degree | |
Program | |
Affiliation | |
Degree Grantor |
University of British Columbia
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Graduation Date |
2003-11
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Campus | |
Scholarly Level |
Graduate
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Aggregated Source Repository |
DSpace
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Item Media
Item Citations and Data
Rights
For non-commercial purposes only, such as research, private study and education. Additional conditions apply, see Terms of Use https://open.library.ubc.ca/terms_of_use.