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UBC Theses and Dissertations
Strategic positioning in product-service firms Vandenbosch, Mark B.
Abstract
This dissertation consists of three essays related to positioning issues in product-service firms. A product-service firm is defined as a company which is responsible for providing both the physical product and the associated services of an offering. This situation is typical of many companies manufacturing industrial and commercial products. The first essay develops a game theoretic analysis of two firms competing in a two-dimensional product market. Firms compete on price and both product dimensions. Models in corporating alternative differentiation assumptions (vertical, horizontal, and mixed) are analyzed with the results indicating the prevalence of maximum differentiation on one product dimension and minimum differentiation on the other. In the second essay, many of the assumptions of the economic models are relaxed in the development of a model which assesses the issue of how a product-service firm should choose its offering improvement strategy. The model addresses the strategic question of whether to invest in product or service improvements. In the third essay, one component of the model outlined in the second essay is developed further and an empirical application is undertaken. This essay develops an individual level customer decision model which estimates an individual's brand preferences as a function of brands' perceptual locations and prices. The model performed well in an empirical study of the western Canada combine harvester market.
Item Metadata
Title |
Strategic positioning in product-service firms
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Creator | |
Publisher |
University of British Columbia
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Date Issued |
1991
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Description |
This dissertation consists of three essays related to positioning issues in product-service
firms. A product-service firm is defined as a company which is responsible for providing
both the physical product and the associated services of an offering. This situation is
typical of many companies manufacturing industrial and commercial products. The first
essay develops a game theoretic analysis of two firms competing in a two-dimensional
product market. Firms compete on price and both product dimensions. Models in corporating
alternative differentiation assumptions (vertical, horizontal, and mixed) are
analyzed with the results indicating the prevalence of maximum differentiation on one
product dimension and minimum differentiation on the other. In the second essay, many
of the assumptions of the economic models are relaxed in the development of a model
which assesses the issue of how a product-service firm should choose its offering improvement
strategy. The model addresses the strategic question of whether to invest in product
or service improvements. In the third essay, one component of the model outlined in the
second essay is developed further and an empirical application is undertaken. This essay
develops an individual level customer decision model which estimates an individual's
brand preferences as a function of brands' perceptual locations and prices. The model
performed well in an empirical study of the western Canada combine harvester market.
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Extent |
10767876 bytes
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Genre | |
Type | |
File Format |
application/pdf
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Language |
eng
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Date Available |
2008-12-17
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Provider |
Vancouver : University of British Columbia Library
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Rights |
For non-commercial purposes only, such as research, private study and education. Additional conditions apply, see Terms of Use https://open.library.ubc.ca/terms_of_use.
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DOI |
10.14288/1.0098888
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URI | |
Degree | |
Program | |
Affiliation | |
Degree Grantor |
University of British Columbia
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Graduation Date |
1992-05
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Campus | |
Scholarly Level |
Graduate
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Aggregated Source Repository |
DSpace
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Item Media
Item Citations and Data
Rights
For non-commercial purposes only, such as research, private study and education. Additional conditions apply, see Terms of Use https://open.library.ubc.ca/terms_of_use.