UBC Theses and Dissertations
Retail management and the U.B.C. bookstore Smith, Robert John
A research project was undertaken to thoroughly examine the underlying difficulties in the retail operation of the U.B.C. Bookstore and to resolve the question of optimal store location. Merchandising policy was examined and analyzed on the basis of data obtained from interviews with the store's management staff. At the same time three possible store sites were evaluated by collecting data relevant to the operation of a distance decay simulation model which was used to estimate the value of the sites in terms of total sales. The existing site was found to be the most suitable while the problems in retail management were diagnosed as more far-reaching than simply the function of space limitations.
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