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UBC Theses and Dissertations
Let’s shop online together : an investigation of online collaborative shopping support Zhu, Lei
Abstract
A large number of studies conducted to investigate business-to-consumer e-commerce have focused exclusively on individual online shopping, but consumers often desire to conduct their shopping activities with others. This study explores the important yet understudied research area of collaborative online shopping. We investigate the design issues of an online collaborative shopping support tool and its impact on web consumers' attitude formation and intention to adopt online collaborative shopping. In particular, we examine two important functions of an online collaborative shopping support tool, namely collaborative browsing support and instant voice chatting support. We propose these two functions will positively affect the perceived ease of use and perceived usefulness of an online collaborative shopping support tool, and shopping enjoyment and telepresence in online collaborative shopping. These four factors are expected to positively affect web consumers' attitudes towards online collaborative shopping and their behavioral intention. A two by two mixed factorial design was used to test the linkages proposed above. We recruited sixty-four pairs of participants to participate in a laboratory experiment. The results indicate that collaborative browsing support increases a web consumer's perception of usefulness of an online collaborative shopping support tool; collaborative browsing support increases shopping enjoyment and telepresence in online collaborative shopping; and perceived ease of use of the browsing support tool is not supported. Instant voice chatting support increases perceived ease of use and perceived usefulness of an online collaborative shopping support tool, and shopping enjoyment and telepresence in online collaborative shopping. Perceive usefulness, and shopping enjoyment are important in improving consumers' attitudes towards online collaborative shopping and their intention to shop together with friends online. This research addresses a gap in our current understanding of web users' behavior. The implications of the research for both researchers and practitioners are discussed.
Item Metadata
Title |
Let’s shop online together : an investigation of online collaborative shopping support
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Creator | |
Publisher |
University of British Columbia
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Date Issued |
2003
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Description |
A large number of studies conducted to investigate business-to-consumer e-commerce
have focused exclusively on individual online shopping, but consumers often desire to
conduct their shopping activities with others. This study explores the important yet
understudied research area of collaborative online shopping. We investigate the design
issues of an online collaborative shopping support tool and its impact on web consumers'
attitude formation and intention to adopt online collaborative shopping. In particular, we
examine two important functions of an online collaborative shopping support tool,
namely collaborative browsing support and instant voice chatting support. We propose
these two functions will positively affect the perceived ease of use and perceived
usefulness of an online collaborative shopping support tool, and shopping enjoyment and
telepresence in online collaborative shopping. These four factors are expected to
positively affect web consumers' attitudes towards online collaborative shopping and
their behavioral intention.
A two by two mixed factorial design was used to test the linkages proposed above. We
recruited sixty-four pairs of participants to participate in a laboratory experiment. The
results indicate that collaborative browsing support increases a web consumer's
perception of usefulness of an online collaborative shopping support tool; collaborative
browsing support increases shopping enjoyment and telepresence in online collaborative
shopping; and perceived ease of use of the browsing support tool is not supported. Instant
voice chatting support increases perceived ease of use and perceived usefulness of an
online collaborative shopping support tool, and shopping enjoyment and telepresence in online collaborative shopping. Perceive usefulness, and shopping enjoyment are
important in improving consumers' attitudes towards online collaborative shopping and
their intention to shop together with friends online. This research addresses a gap in our
current understanding of web users' behavior. The implications of the research for both
researchers and practitioners are discussed.
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Extent |
6025963 bytes
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Genre | |
Type | |
File Format |
application/pdf
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Language |
eng
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Date Available |
2009-11-14
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Provider |
Vancouver : University of British Columbia Library
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Rights |
For non-commercial purposes only, such as research, private study and education. Additional conditions apply, see Terms of Use https://open.library.ubc.ca/terms_of_use.
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DOI |
10.14288/1.0091312
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URI | |
Degree | |
Program | |
Affiliation | |
Degree Grantor |
University of British Columbia
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Graduation Date |
2004-05
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Campus | |
Scholarly Level |
Graduate
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Aggregated Source Repository |
DSpace
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Item Media
Item Citations and Data
Rights
For non-commercial purposes only, such as research, private study and education. Additional conditions apply, see Terms of Use https://open.library.ubc.ca/terms_of_use.